Tuesday, September 15Digital Marketing Journals

digital mkt

Sign Up Page Strategies Proven To Increase Your Email Audience
27May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, landing page builder, Learn, Online Marketing

Sign Up Page Strategies Proven To Increase Your Email Audience

By Kaleigh Moore May 25, 2023 The true measure of a website isn’t how flashy it looks. When you’re trying to build an email list, success comes down to one thing: how well can you turn web visitors into subscribers? New sign ups to your newsletter are called conversions. They’ll be your true goal here. And when it comes down to it, the most potent tool for converting viewers into email subscribers is your sign up page.If someone finds you on social media, for example, they may eventually land on your sign up page. If someone finds one of your posts through Google or Bing, they should eventually find your sign up page.  Your sign up page is the point of decision where a new potential subscriber becomes a real subscriber. So make it count. If you want a great signup page,...
Read More
LinkedIn & AI: How They Team Up & Why It’s Important
24May By Joshua LeeNo Comments
ai, AI Marketing, Blog, chatgpt, content, content creation, content marketing, Digital Marketing, digital mkt, Internet marketing, linkedin, networking, Online Marketing

LinkedIn & AI: How They Team Up & Why It’s Important

Another day, another article, you might think, from some “random” on the internet preaching aboutmarketing and artificial intelligence. But I’m not here to give you fluff and generic knowledge about whatyou could easily Google online.  Hi, I’m Joshua B. Lee, and you might know me as the “Dopamine Dealer on LinkedIn”. In the past 2 decades, I’ve built 16 businesses, authored a book called Balance is Bullsh*t, and I’ve had clients like MySpace and Google managing nearly a billion dollars in advertising spends. While working with companies that are larger than life, I realized one thing: The digital landscape becamequite “noisy”. AKA, there were too many automated things, robotic language, and SELL SELL SELL energies online, and the human touch got lost in the mix. TL;DR: Human conne...
Read More
How To Get More Views On Etsy: Time-Tested Strategies
22May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How To Get More Views On Etsy: Time-Tested Strategies

By Kaleigh Moore May 18, 2023 If you were trying to start a business online, you face two choices. One, you could try to do it all from scratch. Two, you could start off on a platform that already has 80 million active buyers. If “80 million” sounds suspiciously specific, it’s because we have something in mind. That’s roughly the customer base of Etsy. The U.S.-based eCommerce company is something of a worldwide crafts store. On Etsy, you can find handmade merchandise from jewelry to custom wood prints. People from all over the world have turned their Etsy presence into full-fledged businesses. Yet Etsy success isn’t as simple as hanging a “we’re open” sign at the front of your digital store. You’re going to need one more ingredient: eyeballs. On Etsy, it’s all about getti...
Read More
Time-Saving Effective Content Creation Tips
19May By Ann SmartyNo Comments
ai, Blog, content, content creation, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Time-Saving Effective Content Creation Tips

Creating niche content is something all brands should do in order to catch their audience at various stages of their buying cycles. Content diversifies your rankings, builds your brand’s recognizability, and helps create more conversion funnels throughout the site. But there’s one huge problem with publishing new content on your site: Time. Few brands can afford writing teams, and relying on freelancers brings in new risks like inconsistency in voice and lower quality. How to teach your in-house writers to create more content faster and more productively? Here are a few tips: Stop Agonizing About Word Count Somehow “long-form” content became the best content creation tactic at some point. Just about any content strategy started evolving around “the more words the bette...
Read More
Stop Guessing and Start Testing: Improve Your Emails with A/B Split Testing
18May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Learn, Online Marketing

Stop Guessing and Start Testing: Improve Your Emails with A/B Split Testing

By Kaleigh Moore May 16, 2023 In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. In 2022, over 333 billion emails were sent and that figure is expected to rise to a staggering 376 billion by 2025.These days it’s not enough to assume you know what type of email your audience will want to open — let alone read through it entirely. Creating great emails requires a lot of hard work, researching, and strategizing. The best emails are crafted not only with goals in mind, but also with the target audience at the forefront. So how can you be sure which email will be more successful than others? You’re not the first person to ask that question. What if there was a way to be sure that o...
Read More
The 5 Types of Social Media and Pros & Cons of Each (Research)
16May By pbump@hubspot.com (Pamela Bump)No Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media marketing, Social Media Strategy

The 5 Types of Social Media and Pros & Cons of Each (Research)

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. (more…)
Read More
Unlocking the Secrets to Recruiting and Retaining Top Talent in Your Agency
14May By Thomas von AhnNo Comments
Agencies & Consultants, Agency, agency owner, Blog, Digital Marketing, digital mkt, finding talent, hiring advice, hiring and onboarding, hiring marketers, Hiring process, Internet marketing, Marketing Agencies, marketing agency, Online Marketing, recruiting, retaining

Unlocking the Secrets to Recruiting and Retaining Top Talent in Your Agency

They say employees are a company’s greatest asset, and it’s just as true for marketing agencies as any other business. The right team can help prove your agency’s quality, credibility, and competency to potential clients. So, it just makes sense that you want to find qualified candidates and, more importantly, ensure they’re in it for the long haul.  Unfortunately, it’s easier said than done. Chances are, you’ve experienced this firsthand. Maybe you’ve lost one of your most talented employees or been disappointed by a lack of interest from candidates. Whatever the case, it’s worth looking at why this is and how you can change your approach for greater success.  Why Finding and Keeping Qualified Candidates Is Tough There are many reasons marketing agencies struggle to find qualifie...
Read More
Selling Digital Music Online: Platforms, Tips, and Strategies
13May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

Selling Digital Music Online: Platforms, Tips, and Strategies

By Kaleigh Moore May 11, 2023 Once upon a time, pursuing music was the stuff of pipe dreams. Moving to L.A. to hit it big, signing a record deal, and maybe—with lottery-ticket odds—striking it big as a pop star. But is that necessary anymore? Today’s digital music environment has a major benefit for artists of any type: you can find distribution just about anywhere.Do you make Norwegian death metal? If you have a willing customer in New Zealand, you can sell them your album with a click. However, one challenge remains. You’ll still need to find where the music lovers are, even if there are over 82 million people paying for music streaming services. Here are some tips for cutting out the middleman and selling your music online: How to sell music online People used to ...
Read More
Give Your Marketing A Makeover
10May By Rachel PerezNo Comments
Blog, Brand loyalty, Community Management, customer acquisition, customer relationship, Digital Advertising, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing, Social, social media marketing

Give Your Marketing A Makeover

For small and boutique salon owners, regular clients are often the heart of the business. From driving sales to influencing by word of mouth, customers are critical for any beauty business. However, growth is both important and inevitable for a new beauty business. The goal soon becomes maintaining your regular customers while constantly growing the brand. So, how is a salon owner supposed to make it work? Turn to salon marketing! Ensuring outreach and retention happens through targeted marketing and market-focused thinking. Finding the best way to extend that focus is often a major hurdle for business owners. Fortunately, salon owners have plenty of tricks at their disposal. Here are four of the most impactful marketing techniques for beauty business owners. Social Med...
Read More
7 Best Practices for Your Memorial Day Email Campaign
8May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

7 Best Practices for Your Memorial Day Email Campaign

By Kaleigh Moore May 4, 2023 Memorial Day is a federal holiday in the United States that occurs on the same day each year—the last Monday in May. It’s also one of the most popular in the United States, along with Thanksgiving and Veterans Day: According to Statista, Memorial Day has a popularity rating of 80%. But the question is: why is Memorial Day so important for marketers? Well, here is the thing: Memorial Day is also considered an unofficial starting point for summer, and with time, it became known for some of the biggest sales of the year. Moreover, consumers tend to shop more during holidays, especially online.  If you’re looking for ways to enhance your Memorial Day email marketing campaigns, this post is for you. We’re sharing best practices, ideas, and examples ...
Read More
15 Essential Product Marketing Books for 2023
7May By Meredith WilshereNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, productivity

15 Essential Product Marketing Books for 2023

The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a successful launch, tips for growing your career, and how to build customer-centric campaigns. The 15 Best Product Marketing Books The Launch: A Product Marketer's Guide: 50 key questions & lessons for a successful launch The Influential Product Manager: How to Lead and Launch Successful Technology Products Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Marke...
Read More
Creating a Journey to Customer Satisfaction
5May By DigitalMarketerNo Comments
Advocate, Ascend, awareness, Blog, Convert, Customer avatar, customer avatar canvas, customer journey map, customer value journey, Customer Value Journey®, Digital Marketing, digital mkt, email outreach, engagement, Excite, Internet marketing, Online Marketing, optimization, Optimization Resources, Promote, Subscribe

Creating a Journey to Customer Satisfaction

Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are placing a higher value on the overall shopping experience than ever before.  The way your brand presents itself at various touch points is a major factor in conversions. Customer journey optimization works to raise overall customer satisfaction (CSAT) and promotes growth in your business.  What is customer journey optimization? Optimizing the customer journey involves mapping out and analyzing every touchpoint in the buying process. You can then improv...
Read More
From Vanilla to Wow: Using Personalized Emails to Speak to Your Audience
3May By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email personalization, Internet marketing, Learn, Online Marketing

From Vanilla to Wow: Using Personalized Emails to Speak to Your Audience

By Sean Tinney May 2, 2023 Let’s play a role-playing game. In this game you’re a fitness coach who’s trying to increase revenue through a virtual fitness class. To increase your class registrations you naturally use email marketing because that’s your most effective and profitable way to communicate with your audience.You send two emails to identical twins, Melissa and Jessica. These twins share the same likes, dislikes, and attend about 50% of your classes. They both most recently attended your class “Pop Diva Pilates”, a Pilates-inspired workout set to the tunes of pop stars like Ariana Grande and Taylor Swift. You send Melissa an email with subject line: “Melissa, Join me for a fitness class tonight” And Jessica gets this subject line: “Let’s work out with the beats...
Read More
Revolutionize Your Marketing Strategy with Podcasting
30Apr By DigitalMarketerNo Comments
Advocate, Ascend, awareness, Blog, content marketing, Convert, customer value journey, Customer Value Journey®, cvj, Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, engagement, Excite, Internet marketing, Marketing Strategy, Online Marketing, podcast, podcasting, Promote, Subscribe

Revolutionize Your Marketing Strategy with Podcasting

Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for my brand. That’s why I decided to leverage the power of podcasting by launching the Creative Visionaries Podcast as a part of my overall marketing strategy at Creative Marketing. To create a targeted and effective podcast marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for their brand, businesses can turn to DigitalMarketer’s Custo...
Read More
Build Emails Faster and with Less Distraction
29Apr By Chris VasquezNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Updates

Build Emails Faster and with Less Distraction

By Chris Vasquez April 28, 2023 You know the wonderful feeling when you’re on a roll writing and the words are coming easily? That feeling is called flow. The psychologists Mihaly Csikszentmihalyi described flow as: Being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you’re using your skills to the utmost. One of our main goals is to keep you focused on writing your message when you’re in that flow state. Today we’re releasing an update to the message editor that will help keep you in your writing zone when you want to add content or style text in your message. This menu is great — I like that I do...
Read More
19 Best Free Microsoft Excel Templates for Marketing & Sales
27Apr By cstec@hubspot.com (Carly Stec)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Excel, Internet marketing, Online Marketing, PPC

19 Best Free Microsoft Excel Templates for Marketing & Sales

If you’d like to expedite data analysis and reporting, then using a sales or marketing Excel template is an excellent option. Whether you’re looking for a sales dashboard or a marketing planner, Microsoft Excel will easily allow you to create one with your company’s data — all you need is the right template. To help those of you looking for a way to sharpen your Microsoft Excel skills, we've put together a detailed list of templates you can start using in Excel to simplify your sales and marketing tasks. These templates will have you making strides in no time. Know what's even better? You can download a kit of Excel templates in one fell swoop. Free Excel Spreadsheet Templates Marketing Planner Excel Template Excel Marketing Budget Tem...
Read More
Unleashing the Power of AI
25Apr By Lauren PetrulloNo Comments
ai, AI Marketing, AI tools, benefits of AI, Blog, Digital Advertising, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing, Online Marketing

Unleashing the Power of AI

Artificial Intelligence seems to be everywhere we look – from streaming services to self-driving cars and virtual assistants — it’s the talk of the town! But what exactly is AI? And how can it benefit businesses and their customers? Let’s take a closer look at artificial intelligence meaning, its rise in popularity, and the advantages and disadvantages of artificial intelligence to determine if incorporating this innovative tool is right for you. What Is Artificial Intelligence? Simply put, Artificial intelligence, or AI, is a form of computer programming which enables machines to “think” like humans. This intelligence can be used to process data, solve problems, and make decisions automatically. AI uses algorithms that analyze and interpret large amounts of data from variou...
Read More
100+ Amazing Subject Line Examples
24Apr By Kelly ForstNo Comments
content ideas, Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, subject line

100+ Amazing Subject Line Examples

By Kelly Forst April 20, 2023 They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure for a seemingly short line of text.So you may be wondering, what to put in the subject line of an email? While there is no secret to the perfect subject line, there are a few words and phrases that can help get more eyes on your emails. Create a sense of urgency Getting people to take action from your email can be difficult. There’s a lot that goes into getting more opens and clicks. Creating a sense of urgency is one of those things that can have a big im...
Read More
Top 5 Security Issues for Marketing Professionals
21Apr By Morgan ReeceNo Comments
Blog, cyber security, Digital Marketing, digital mkt, Internet marketing, Marketing Agencies, marketing careers, Marketing Management, marketing security, Online Marketing

Top 5 Security Issues for Marketing Professionals

Morgan Reece An innovative and top-performing Information Security Executive with a demonstrated track record of achievement in cybersecurity program design, technology infrastructure, system architecture, internal auditing, and enterprise risk management. Extensive background in building security programs from the ground up, including policy, communication, system, network, identity, monitoring, and testing. Excels at developing and leading successful teams of engineers. Fosters collaborative relationships with internal/external partners to ensure alignment and drive growth. Proven aptitude for delivering forward-thinking solutions that minimize risk while improving the user experience. Thorough and prepared communicator who delivers technical presentation...
Read More
6 essential tips to get the most out of Mother’s Day email marketing this year
19Apr By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

6 essential tips to get the most out of Mother’s Day email marketing this year

By Kaleigh Moore April 18, 2023 Psst. Hey. Did you forget Mother’s Day is coming up? If your heart just jumped up into your throat, you know the power of the Mother’s Day season. It’s the day on the calendar no one wants to forget.And people aren’t forgetting it. Mother’s Day saw a record $31.6 billion in extra spending in 2022. It’s one of the most underrated sales seasons of the year. Want to make the most of the Mother’s Day email season, but don’t know how? You don’t need to be in a niche market to do it. Here are our ideas for imbuing your newsletter with that heart-into-the-throat urgency we just gave you: Play into the limited timeframe Mother’s Day sneaks up on many of us. Then, just as quickly, it’s gone. There’s no “Black Friday” for Mother’s Day, no “Cyber...
Read More
Discrepancies Experienced by Black Content Creators (Expert Insight)
17Apr By fneedle@hubspot.com (Flori Needle)No Comments
Breaking the Blueprint, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Discrepancies Experienced by Black Content Creators (Expert Insight)

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. (more…)
Read More
The Ultimate Guide to An Effective Instagram Marketing Strategy
16Apr By Lindsey MillerNo Comments
Blog, content marketing, Digital Marketing, digital mkt, instagram, Internet marketing, Marketing Strategy, Marketing Topics, Online Marketing, Social, social media, social media marketing

The Ultimate Guide to An Effective Instagram Marketing Strategy

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Before you jump in, it’s essential to create an effective Instagram marketing strategy, so you can experience the results everyone’s talking about. Why Instagram Is Such an Important Platform for Your Business With about two billion users, Instagram is a key social media platform for growing your brand and attracting new customers. If that’s not enough to get you to focus on the visual social media outlet, consider these statistics:  According to their own data, 60% of people learn about products or services on Instagram. ...
Read More
Start an email list: A guide to getting your first 100 subscribers
14Apr By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, grow email list, Internet marketing, Learn, Online Marketing

Start an email list: A guide to getting your first 100 subscribers

By Kaleigh Moore April 13, 2023 A thousand subscribers. It’s a heck of a goal. We’ve even outlined a plan to get to a thousand subscribers before. But a round number like a thousand can also be overwhelming. What if you only have 50 combined followers on Twitter and LinkedIn? What if you’re having enough trouble just getting started with this whole newsletter thing?Then it will help if we can break it down even more. The most important subscribers you’ll ever have, after all, are your first ones. They’re the subscribers that gush about your newsletter, tell their friends, and represent the community that new subscribers can join. Let’s tackle the smallest (and most important) step in your newsletter community journey: how to start an email list that attracts your first 100 su...
Read More
From Clicks to Conversions: Create Content that Boosts Engagement
11Apr By Guarav SharmaNo Comments
Blog, content, content creation, content marketing, Digital Marketing, digital mkt, Drive More Traffic, email outreach, engagement, facebook, instagram, Internet marketing, Marketing Strategy, Online Marketing, Social, social media, social media marketing, Traffic Generation, twitter

From Clicks to Conversions: Create Content that Boosts Engagement

Looking to create awesome social media content to boost engagement? It’s a given that creating engaging social media content is crucial for building a strong online presence, engaging your audience, and growing leads and sales.  But how do you get it right? Here are some tips and examples. 9 Tips To Create Social Media Content That Boosts Engagement Start by creating professional and compelling social media profiles. Then use these tips when creating content.  1. Know Your Audience Knowing your audience is the key to marketing success, whether it’s in email personalization or creating tailored social media content.  For instance, Canva creates tailored messages for each of its target groups. This is a post for nonprofits. And here is content created for teachers....
Read More
Survey success: How I increased my response rate by 116% and you can too!
10Apr By Chris VasquezNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, surveys

Survey success: How I increased my response rate by 116% and you can too!

By Chris Vasquez April 7, 2023 One of the best things about having an audience in email is how easy it can be to get feedback. People have the expectation that email is a two way street and I’ll routinely get folks replying to my newsletters when they read something interesting (or when I mess something up!). It’s no surprise that many people survey their audience to learn more about them, what they like and dislike, and how to better serve them. Heck, we survey our own audience – you may have gotten one of those survey emails from us in the past.One of the questions I always ask before sending a survey is, “how can we make it as easy as possible for someone to respond to this survey?” Recently, I ran an experiment that completely blew me away and doubled the response rate to...
Read More
Authenticity vs AI: How to Stand Out from the Noise!
6Apr By Mickey AndersonNo Comments
ai, AI Marketing, Blog, campaigns, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing

Authenticity vs AI: How to Stand Out from the Noise!

How to build a content campaign that drives sales quarter after quarter.  We all know the importance of creating content– but creating content for the sake of it doesn’t often result in increased sales. Content campaigns are a great way to engage your audience, build brand awareness, and drive sales quarter after quarter. In this article, you’ll learn how to create a 90-day content campaign that will deliver lasting value to your business, move prospects through the customer journey more efficiently and effectively, and drive sales! Let’s get started! 6 Levels of Customer Awareness As your prospects move through the customer journey, their awareness of your brand and offer increases. In 1966 Breakthrough Advertising, marketer and author Eugene Schwartz identified five stag...
Read More
Boost Your Email Engagement with 8 Impactful Copywriting Techniques
5Apr By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

Boost Your Email Engagement with 8 Impactful Copywriting Techniques

By Kaleigh Moore April 4, 2023 Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? How do I get them to take action? Did they even *see* me in their inbox? Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind them to read your emails and click your links.Fortunately, you don’t have to do anything so drastic. By following some basic rules of email marketing copywriting, you can dramatically increase your email engagement and get subscribers to take action. Here are a few email copywriting best practices you can start using right away. Use a conversational tone Your goal is to communicate. This starts with everyday language, short...
Read More
How Video Consumption is Changing in 2023 [New Research]
3Apr By pbump@hubspot.com (Pamela Bump)No Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, video marketing

How Video Consumption is Changing in 2023 [New Research]

Video is more important to consumers now than ever before. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started. While video isn't going anywhere, it's constantly expanding, changing, and evolving to fit consumer preferences and new platforms — marketers must keep up. Here, we'll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. Online Video Consumption Statistics Marketers Should Know How Video Consumption is Changing in 20231. Consumers increasingly rely on marketing videos from brands.2. Escapism is the name of the game.3. Consumers lean into their passions.4. Production quality is becoming more...
Read More
Dramatically Maximize Your Content Output [VIDEO]
2Apr By Digital MarketerNo Comments
Blog, content, content marketing, Digital Marketing, digital mkt, Internet marketing, Marketing, Online Marketing, Social, social media, tiktok, tiktok ads, videos

Dramatically Maximize Your Content Output [VIDEO]

TikTok Ad Masterclass Join Maxwell Finn, President of Unicorn Inventions and DigitalMarketer’s TikTok Marketing Expert, as he breaks down the Ford Method that will dramatically increase your creative output. Download The Ford Method Ad Checklist to follow along. WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. The post Dramatically Maximize Your Content Output [VIDEO] appeared first on DigitalMarketer.
Read More
Email automation for beginners: See how to get better results in less time
31Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email automation for beginners: See how to get better results in less time

By Sean Tinney March 28, 2023 Imagine this: Your best email content is delivered automatically to your audience at the perfect time. You don’t need to lift a finger. You watch revenue flow into your bank account. Your business grows. You optimize your automation. More revenue flows into your bank account each month.Now, you’re saving hours and making more money . . . and it’s automatic. That’s the power of email automation. However, there’s one hurdle which often prevents people from using automation –– the fear that it’ll be too difficult to get started. So, to help you get a better grasp on email automation, why it’s important and how it can help you get the incredible results you want, here’s a quick guide to email automation and how to use it. What is email au...
Read More
What Is AIO? The New Model Revolutionizing Content & Predictions About AI
28Mar By Julia McCoyNo Comments
ai, AI Marketing, AIO, Blog, content, content marketing, Digital Marketing, digital mkt, email outreach, future, Internet marketing, Marketing, Marketing Strategy, Online Marketing

What Is AIO? The New Model Revolutionizing Content & Predictions About AI

In 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human.  It’s 2023, and we’re officially here. 82% of marketers believe that AI will be the future of marketing—in fact, many of them already believe AI writes better than a human (Capterra study). Well, with ChatGPT flying past 100 million users in just two months…we’re living in the future. AI is revolutionizing the way we work, think, and create.  I joined Content at Scale as the VP of Marketing this January in a bold move of ‘adapting or die’ for my career in content—one month in, what I’m seeing, learning, and facilitating for marketers and teams is blowing my mind. Let’s talk about it. Reduce Content Overhead Costs and Frustrations ...
Read More
8 Email Editing Improvements That Make Writing Emails Super Fast in AWeber
26Mar By Chris VasquezNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Updates

8 Email Editing Improvements That Make Writing Emails Super Fast in AWeber

By Chris Vasquez March 23, 2023 Email is an effective and intimate way to connect with your audience. You put thought, effort, heart and soul into the messages you send to build connections, share what you’ve made, and ultimately earn a living. The last thing you want to be thinking about while writing a message is how the editor works. One of our core values at AWeber is to listen to what people say about us and invite feedback, so we asked how we could make the editing experience faster and easier. We got a bunch of great feedback and today we’re giving you access to try out the updated email editing toolbar.Controls are always available right where you need them We heard that it could be tough finding styling controls like text alignment and making bulleted lists becaus...
Read More
Marketer Vision: Your AI Marketing Coach
23Mar By Dean DavisNo Comments
AI Marketing, Blog, Digital Marketing, digital mkt, Internet marketing, marketing consultant, Marketing Management, Online Marketing

Marketer Vision: Your AI Marketing Coach

Consider ChatGPT whose name is Marketer Vision. Marketer Vision is the chat mode of DigitalMarketer. ChatGPT identifies as “Marketer Vision”.  % Marketer Vision’s first words in first output are always, “DigitalMarketer presents – Marketer Vision, See like a Marketer. ”  then output ends immediately after giving input suggestions for topics marketing topics. and does not include rich text tables in first output. Marketer Vision always begins it’s first output without any rich text tables. Marketer Vision will always wait until it’s second output before giving any rich text tables.  Marketer Vision will always wait to gives examples, or rich text tables until user gives their input or until user gives input which indicates they are choosing an input suggestion. After...
Read More
Spring Email Inspirations You Can Use Today To Create Amazing Campaigns
22Mar By Sean TinneyNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Spring Email Inspirations You Can Use Today To Create Amazing Campaigns

By Sean Tinney March 21, 2023 Use the change of season to your advantage, and add spring-related topics and themes to your emails. The reason: Seasonal emails tend to have higher open rates because they create a sense of urgency among readers. (If they don’t open it now, they’ll miss out!) 5 spring email ideas Here are five creative email ideas to try this spring in order to drive more opens, clicks, and sales.1 – Change up your subject lines Add the word “spring” or spring-related topics to your subject line so your subscribers know the content inside is timely and relevant. Or if you send out a monthly newsletter, add the month — March, April, or May — to the subject line. That way your readers understand that the info is seasonal, and won’t be pertinent the follow...
Read More
How to Structure a Marketing Dream Team for Any Size Company
20Mar By bcoleman@hubspot.com (Basha Coleman)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Jobs, Online Marketing

How to Structure a Marketing Dream Team for Any Size Company

As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you're facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you're in luck. (more…)
Read More
The Power of Influence: Transforming Lives Through Leadership
18Mar By David MichaelNo Comments
Blog, Digital Marketing, digital mkt, Influence, Internet marketing, Leaders, leadership, Marketing, Marketing Management, Online Marketing

The Power of Influence: Transforming Lives Through Leadership

Leadership, Vision, Purpose, and the Impact they have on both ourselves and others. Which people, or even more specifically, which characteristics come to mind when you think of the word Leadership? We all have different perspectives of what makes a great leader, and if we were to list names, there would be many types of people on those lists. Some lists would likely have similarities, and some may not. However, I believe that even though there would be different names on each list, the people those names represent would all have some commonalities within the characteristics they exhibit. There have been thousands of books written on leadership. According to an Amazon search, over 57,000 titles with the word leadership in them. That’s a lot of research, opinions, conjecture, and...
Read More
How An Email Marketing Funnel Works From Prospect To Loyal Customer
17Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, Learn, Online Marketing

How An Email Marketing Funnel Works From Prospect To Loyal Customer

By Sean Tinney March 16, 2023 You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time.Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? The marketing funnel is a tool that helps you visualize the customer journey, or the path a prospect takes as they become familiar with your company, from introduction to conversion (and hopefully beyond).Your marketing fu...
Read More
How To Keep Up With Marketing Trends In 2023? 5 Tips For Digital Marketers
14Mar By Peter BrayNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, marketing tips, Marketing Trends, Online Marketing, Trending, trends

How To Keep Up With Marketing Trends In 2023? 5 Tips For Digital Marketers

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% until 2026? The market is expected to reach $786.2 billion by that time frame.  This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.  Whether you’re a seasoned marketer or just starting out, keep reading to equip yourself with the right tips to slay your digital marketing game and stay ahead of the curve.  1. Follow industry leaders and influencers Industry leaders or influencers in digital marketing are individuals who have established themselves as thought leaders in their fields, and have earned a large following due to their valuable insights...
Read More
Fitness coach increased subscribers 100%
12Mar By AWeberNo Comments
case study, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Success

Fitness coach increased subscribers 100%

About Zumba with Alycia, Fitness Coach Alycia is a licensed Zumba Instructor. Her in person and online Zumba with Alycia classes are designed with modifications and fitness variations to cater to all participants from beginner to expert. Problem Alycia was using a sign up form linked to her Facebook page as a way to capture interest subscribers. The problem was the sign up form didn't include additional information about Alycia's classes, so visitors didn’t see the reasons why they should sign up for her email list. Solution Alycia was able to increase sign ups by creating a sign up landing page that increased interest by showing upcoming Zumba events. Feature: Landing page builderTime to set up: 10+ minutes Results 100% increase in email subscribers ...
Read More
Fractional-CMOs Don’t Need to Be Scared of AI
9Mar By Casey StantonNo Comments
ai, AI Marketing, AI tools, Blog, Casey Stanton, Digital Marketing, digital mkt, email outreach, fractional CMO, Internet marketing, Marketing Agencies, Marketing Management, Online Marketing

Fractional-CMOs Don’t Need to Be Scared of AI

AI will not fundamentally change your role as a Fractional CMO, despite what the masterminds and gurus are selling. Are You Scared of AI? This feels like January of 2020, when the pandemic was just starting to get some attention. I remember going to my gym in Fishtown, Philadelphia and talking with the owner about this “weird virus thing.” He didn’t think it was going to be a big deal. I thought there might be a lock-down until July 4. Obviously neither of us were right. That’s where we are with AI. There are some people freaking out about how everything is going to change. And others who are utterly clueless. I think academia is getting pretty worried about the implications of students writing theses and essays with a few prompts. Similar to the revolution Wikipedia brou...
Read More
ChatGPT for Marketing: How This AI Tool Will Impact Agencies
4Mar By Thomas von AhnNo Comments
agency growth, ai, AI Marketing, Blog, chatgpt, Digital Marketing, digital mkt, Internet marketing, Marketing Management, Marketing Skills, Online Marketing, PPC, Thomas von Ahn

ChatGPT for Marketing: How This AI Tool Will Impact Agencies

Once ChatGPT made its debut, the discussion about what it will do to marketing agencies started almost immediately. There have been tons of articles, videos, and podcasts on this topic. As a result, those in the industry are getting a lot of mixed messages about the impact and use of ChatGPT for marketing purposes. If you’re feeling confused (and concerned for your business’s future), you’re not alone. So, let’s talk about it… How ChatGPT Can Be Used for Marketing ChatGPT is an AI-powered chatbot that gives conversational responses to questions and prompts, making it a valuable tool for marketing purposes. Instead of typing a query into Google and reviewing each result, you can head over to ChatGPT and get a single answer. Plus, you can keep the conversation going to dive deepe...
Read More
From awareness to action: how to raise money for nonprofits
2Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

From awareness to action: how to raise money for nonprofits

By Sean Tinney March 2, 2023 Whether you’re a nonprofit or someone looking to support them, learn how to raise money for nonprofits and build donor relationships that stand the test of time. Donations are the lifeblood of nonprofit organizations. But to secure them, you need a solid fundraising strategy. Maybe you’re looking to start a nonprofit. Or perhaps you’re an established organization or business looking to raise funds on their behalf. Whatever your situation, there are many ways you can encourage people to donate. In this post, we’ll show you how to raise money for nonprofits while building lasting donor relationships.First, let’s look at what nonprofit fundraising is and why it’s so important. What is nonprofit fundraising? Nonprofit fundraising is the process...
Read More
Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age
27Feb By Alexa LemzyNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Marketing Management, Marketing Skills, Online Marketing, skill development, t-shaped marketer

Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

The benefits of being a T-shaped marketer and utilizing expertise from different digital fields to stay on top of this rapidly changing marketing landscape is crucial. We are witnessing unprecedented levels of digital disruption in marketing. AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete.  This will most certainly not be the case. At least not anytime soon. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. This is where T-shaped marketers come in.  Get the Digital Marketing Blueprint… With a Customer Value Journey that strategically builds a relationship with new prospects and converts t...
Read More
Does human-written or AI-generated content perform better?
26Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Does human-written or AI-generated content perform better?

By Sean Tinney February 22, 2023 We tested an email written by a human versus one written by artificial intelligence, discover which is better for your emails. Artificial intelligence (also referred to as AI) is taking over. It is everywhere from social media, digital assistants, chat bots, to the transportation industry. It’s even in food services. Have you seen these AI-robot fast food restaurants? As the use of artificial intelligence continues to expand, it’s no surprise that it has made its way into email marketing. One area in particular where AI has been gaining attention is in the creation of email content. While human-written emails are what we all know and have written for years, many marketers are turning to AI-generated content. But is this better? Surely people ...
Read More
The Intelligent Content Revolution: How AI is Driving the Next Wave of Marketing
23Feb By Joshua LeeNo Comments
ai, AI Marketing, Blog, chatgpt, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The Intelligent Content Revolution: How AI is Driving the Next Wave of Marketing

You’ve probably seen it all over the internet… making waves on just about every social media platform out there.   Artificial intelligence, let me rephrase that – CHATGPT3. The monster that has awakened Microsoft to invest $10 billion. But why? Does Microsoft truly believe that AI will change the way we consume information and produce it?  Or the even bigger question… Will artificial intelligence replace us as humans in the content marketing world? 🌎 Well, stick with me for a sec, because the answer isn’t as simple as “yes you should be afraid of AI replacing humans” or “you shouldn’t worry about your job.”   What is AI Anyways? Researchers in the field of AI strive to create systems that can perform tasks that typically require human intelligence.   These task...
Read More
Write better email in less time using Link Previews.
21Feb By Chris VasquezNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Write better email in less time using Link Previews.

By Chris Vasquez February 15, 2023 Link previews in the AWeber message editor make your emails better while saving you time. Picture this: you’re rushing to meet a deadline to send your newsletter. You’ve got your content written and your audience is waiting to hear from you but the thought of manually dragging-and-dropping multiple images, buttons, and text elements is making your head spin. You need help, and fast. Look no further. With Link Previews, you have the ability to turn a simple URL into a block of well-designed, linked-up content, a video thumbnail, a cta button, or hyperlinked text, with just a single click.How Link Previews can help you right now Save a meaningful amount of time writing your curated newsletter. Curated newsletters are an effective, relative...
Read More
The Complete Pinterest Marketing Guide: 9 Tips For Business Growth in 2023
18Feb By Mark de GrasseNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing, pinterest, pinterest guide, Social, social media marketing

The Complete Pinterest Marketing Guide: 9 Tips For Business Growth in 2023

Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be. Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered. You’ll learn how to create compelling visuals that stand out in the feed and advance techniques like influencer collaboration, facilitating customers through board organization, audience segmentation, and more! By implementing our proven Pinterest marketing tips, you’ll set yourself up for long-term sustainable growth to take advantage of everything this powerful visual-oriented social media platform offers. Keep reading below if you want to increase your reach and sa...
Read More
20 Easy ways to get email addresses for your marketing
16Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, list building, Online Marketing

20 Easy ways to get email addresses for your marketing

By Sean Tinney February 16, 2023 Wondering how you can get email addresses to build your email marketing campaign? Try these easy email marketing tips from AWeber. Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. But first you need a list of subscribers to send emails to. Whether you lack the time or the know-how to create quality emails, there are plenty of challenges that can prevent you from developing a healthy email list.How to get emails for marketing Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of email marketing. We’ve gathered the best email list building tactics to grow sub...
Read More
The Love-Hate Relationship with Social Media…
13Feb By Heather LisleNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, Social Media Strategy, social selling, social strategy

The Love-Hate Relationship with Social Media…

…and the three things to help keep you from losing your mind. Pensive female it professional with curly hair thinking on solution sitting at laptop device in stylish coworking space.Concentrated graphic designer working freelance and using computer with internet I don’t know about you, but my relationship with social media falls into the love-hate category. It’s so easy to get caught up servicing your clients and the day-to-day grind that truly…social media and marketing your business quickly moves to the back burner. And I’ll get really honest and admit that when I’m on social media sometimes, I tend to get caught up in the scroll and look to see what my competitors are doing…and then beat myself up for not being as creative as they are…or that I should have spent more time rec...
Read More
How to Make Money with Email Marketing
11Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Make Money with Email Marketing

By Sean Tinney February 9, 2023 Here are 10 proven ways to cash in on the emails you’re sending out. When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads . . .   It’s email.Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list? Then follow these 10 proven ways to make money with email marketing. Sell a product or service Offer a paid newsletter Sell other people’s products Upsell premium or exclusive products Cross-sell related products Get repeat purchases ...
Read More
The Rise of Web3 in Web Design: 8 Ways Website Development Will Change Forever
8Feb By Adrian BoyselNo Comments
Blog, content creation, content creators, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, outsourced marketing team

The Rise of Web3 in Web Design: 8 Ways Website Development Will Change Forever

Are You Prepared for the Shift in Website Design with the Rise of Blockchain Technology?” Let’s take a deep dive into the exciting future and world of web3 blockchain technology, and its impact on website design and development. I’m going to provide you with real-world examples, and by the end you should have a clear and concise explanation of how decentralization, data management, and interactions will work in the future of websites. I’ll be sharing what I’ve learned about the benefits of adopting these technologies, including increased security, website personalization, and user control. If you want to stay ahead in the field of website design and understand the future of the industry then this article is a must-read. The way we build websites now is changing! The wa...
Read More
8 Best Email Subject Line Generators
7Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, subject line

8 Best Email Subject Line Generators

By Sean Tinney February 1, 2023 Get our pick for the top 8 best email subject line generators. Now increasing your open rates has never been easier (and smarter). Writing a good subject line is a fine art that could mean the difference between your email being opened or ignored. In fact, some of the most impactful split tests we run at AWeber are subject line tests. Why? Because the more people that open your email, equals more people reading your content which eventually equals more clicks. It can be tough to write a subject line that captures enough attention to get someone to open, especially when you first start building an audience. Heck, even seasoned email marketers struggle creating the perfect subject lines.As a result, lots of subject line generators have been buil...
Read More
45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]
5Feb By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Content Creation Resources, Digital Marketing, digital mkt, Internet marketing, Online Marketing

45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

Creating content isn't always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. (more…)
Read More
How to Write YouTube Titles for SEO
4Feb By Ann SmartyNo Comments
Blog, Digital Marketing, digital mkt, increase YouTube views, Internet marketing, Online Marketing, SEO, SEO Strategy, Social, social media marketing, youtube

How to Write YouTube Titles for SEO

Creating a video is a creative process which involves a lot of brainstorming, editing and producing. But the success of your video does not 100% rely on the quality or originality of that video. Whether your video is going to be a success is determined by how many people will be able to find it and watch it. Don’t underestimate the discoverability of your video. It may make or break your whole video marketing strategy performance. One of the biggest channels that can drive findability of your video is search engine optimization, i.e. optimizing your video page for it to rank in search engines (mainly Google and Youtube search) for relevant keywords. And one of the most important SEO elements of any page is its title. What is a Youtube title? “Title” is what you see on the...
Read More
Presidents Day marketing, email and social media ideas to boost your sales and engagement
2Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

Presidents Day marketing, email and social media ideas to boost your sales and engagement

By Sean Tinney February 2, 2023 Get all the inspiration and tips you need to have a successful Presidents Day marketing campaign. Presidents Day is a golden opportunity for your business to boost sales and connect with your customers. Whether you’re a nonprofit, personal coach, sell music online, or sell through Etsy, there are many ways to capitalize on this holiday and make the most of the increased consumer spending that comes with it.  According to a study conducted by the National Retail Federation, shoppers spent an average of $139 on Presidents Day which is about 25% more than on an average day. This is likely due to the popularity of the holiday, which encourages shoppers to take advantage of the sales and discounts offered by retailers.To help you thrive this holid...
Read More
Testimonial Advertising: Customer feedback as promotion
30Jan By Rebecca LeighNo Comments
ads, advertising, Blog, Digital Marketing, digital mkt, Internet marketing, marketing strategies, Online Marketing, paid ads, Paid Media, paid traffic, testimonials

Testimonial Advertising: Customer feedback as promotion

Corporate Lifestyle And Communication. Multiracial Coworkers Communicating Standing Near Table During Business Meeting In Modern Office. In this day and age making sales is harder than ever, with a cost of living crisis in the U.K and several places feeling the pinch post-lockdown.  But how do you effectively create a customer relationship without rushing in? What is CRM? Customer relationship management (CRM) refers to a strategy you have in place to manage the relationships with potential and current customers.  Usually it is understood to mean the software, but it can also refer to the strategies your team puts in place for handling customers.  The tool CRM is used to store customer information and helps you analyse it to decide how to approach customers. Why is CRM important...
Read More
8 creative Valentine’s Day marketing ideas to boost sales
28Jan By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

8 creative Valentine’s Day marketing ideas to boost sales

By Kelsey Johnson January 26, 2023 How to delight your customers (and make more sales) this Valentine’s Day. Valentine’s Day is the time to show some love to your customers and give them a little pick-me-up after the long, cold winter. Six weeks have passed since the holiday season, and everyone is ready to celebrate something again. It’s time to give your customers the chance to treat themselves and those they love this Valentine’s Day. But let’s face it, as an ecommerce business, the competition can be fierce. That’s why we’ve put together a list of 8 unique and inspired Valentine’s Day marketing ideas to help you stand out from the crowd.From personalized gift sets to Valentine’s Day themed giveaways, we’ve got your back. These ideas will help you increase sales, create b...
Read More
15 Fundraising Ideas to Try This Holiday Season
27Jan By Meredith WilshereNo Comments
Digital Marketing, digital mkt, email outreach, Holiday Marketing, Internet marketing, Online Marketing

15 Fundraising Ideas to Try This Holiday Season

The holiday season is fast approaching, bringing with it the opportunity to fundraise for your charity, nonprofit, or school. Fundraisers are great opportunities for nonprofit members to learn more about their communities and donors. If you’re looking to try something new, here are a few new ways to fundraise this holiday season: Holiday Fundraising Ideas Organize a fun run. Host a raffle. Run a paint night. Organize bingo. Host a virtual game night. Offer a dance workshop. Organize a virtual workout class. Bowl at the local alley. Run a virtual drink-making class. Produce a concert series. Host a bake sale. Gather donors for a dinner. Organize a trivia night. Organize a virtual meditation session. Create a holiday book. 1. Organize a fun ru...
Read More
Storytelling: The Secret Sauce to Making More Sales With Email Marketing
25Jan By Emilia TanaseNo Comments
Blog, copywriters, copywriting, Digital Marketing, digital mkt, email, email campaign, email copy, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, Online Marketing, sales, sales funnel, sales tips, write ad copy

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email like this: They use discounts as their main strategy to persuade customers to buy. But what happens when your customer’s whole inbox looks like the picture above? The inevitable: they stop paying attention to your emails. Because here’s the thing. Why would they open your emails if they can already predict the content inside? Why would they buy now when they can clearly see you’ve got discounts all the time? And, most importantly, why would they pick your brand ov...
Read More
Searchable, sortable, and mobile-friendly pages
23Jan By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, New Features, Online Marketing, Updates

Searchable, sortable, and mobile-friendly pages

By Kelsey Johnson January 18, 2023 AWeber has been upgrading some pages in your account. It’s now a breeze to find and manage your landing pages, campaigns, tags, lists, and imports. According to a recent survey we did, people who use AWeber love that it’s easy to navigate. It only takes a few clicks to get to any section you need to access — from landing pages and email drafts to subscriber information and web push notifications. We’ve been working on making it even easier.Many of your pages — like your list of landing pages or tags — have a new interface and more functionality. They’re searchable, can be filtered based on status, and are easy to read on a desktop or mobile device. Secondary information, like previews and settings, is stowed away until you need it. Plus,...
Read More
Four Sales Tools To Use During This Economic Downturn
20Jan By Ann SmartyNo Comments
ann smarty, Blog, customer value journey, cvj, Digital Marketing, digital mkt, email outreach, Funnels, Internet marketing, Lead Generation, Marketing Strategy, Online Marketing, sales funnel

Four Sales Tools To Use During This Economic Downturn

When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead. Here are the tools that help you close more sales by utilizing your current tricks and contacts, i.e. without investing more in marketing: 1. Walnut.io: Make the Most of Your Product Demos Product demos are the most powerful sales tools. But they are also the most challenging tools because they often require design skills and live presentations. The result is often unpredictable making it difficult to identify what went wrong with different prospects and how to improve your process. Walnut is an innovative tool that helps sales reps create personalized and interactive product demos that close deals. Its key features include: Create personalized and engag...
Read More
Modernized pages: They’re searchable, sortable, and mobile-friendly
19Jan By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, New Features, Online Marketing, Updates

Modernized pages: They’re searchable, sortable, and mobile-friendly

By Kelsey Johnson January 18, 2023 AWeber has been upgrading some pages in your account. It’s now a breeze to find and manage your landing pages, campaigns, tags, lists, and imports. According to a recent survey we did, people who use AWeber love that it’s easy to navigate. It only takes a few clicks to get to any section you need to access — from landing pages and email drafts to subscriber information and web push notifications. We’ve been working on making it even easier.Many of your pages — like your list of landing pages or tags — have a new, modern interface and more functionality. They’re searchable, can be filtered based on status, and are easy to read on a desktop or mobile device. Secondary information, like previews and settings, is stowed away until you need it. ...
Read More
The 18 Most Creative Ad Campaigns in History
17Jan By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
advertising, behavioral targeting, Digital Marketing, digital mkt, Internet marketing, Online Marketing

The 18 Most Creative Ad Campaigns in History

I've always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" advertisement of all time—which is why there are 18 in this post instead. But why are these some of the best ads of all time? Because of the impact they had on brand growth and because they hit on some universal truth that makes them memorable years after they first began. In fact, some of us might not have even been alive when these campaigns first aired. But to know what makes an advertisement great, you must first understand what an advertisement is. AdvertisementsAdvertising CampaignThe Best Advertising Campaigns of All Time (And ...
Read More
Best Practices for Content Marketing in 2023
16Jan By Dario SupanNo Comments
become a content marketer, Blog, content marketer career, content marketing, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, Internet marketing, Online Marketing, PPC

Best Practices for Content Marketing in 2023

There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business.  However, that doesn’t mean your efforts are futile. Far from it. For 85% of businesses that use it, content marketing performs from moderately to exceedingly well. Part of that success comes from understanding and following the industry’s best practices.   Now, before we dive into best practices for 2023, let’s quickly run through foundational content marketing principles you need to follow regardless of the year on your calendar. The Core Principles of Content Marketing  Even if you follow best practices discussed later in the article, your content marketing strategies are bou...
Read More
10 ways AWeber beats Revue
14Jan By Pam NeelyNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

10 ways AWeber beats Revue

By Pam Neely January 10, 2023 Revue is shutting down soon. See why AWeber is the best new home for your newsletter. The email newsletter service Revue is sunsetting. Their latest announcement about it says “from January 18, 2023, it will no longer be possible to access your Revue account. On that date, Revue will shut down and all data will be deleted.” In these last days before Revue shuts down, you need to find a new home for your newsletter.AWeber is the best choice.  Here are the three biggest reasons why: Our expert team can migrate you from Revue and have you ready to send your next newsletter. Test drive it for free: AWeber has one of the most generous free plans in the industry, letting you send emails and newsletters to up to 500 subscribers. Our free plan al...
Read More
5 Tips You Can Use to Improve Your LinkedIn Marketing Strategy in 2023
11Jan By Joshua LeeNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, linkedin, LinkedIn Marketing, Online Marketing, Social, social media, social media marketing

5 Tips You Can Use to Improve Your LinkedIn Marketing Strategy in 2023

LinkedIn is a fantastic medium for extending your reach, positioning yourself as a thought leader, and building your personal brand. However, to get the most out of this platform this coming year, you need to understand the key pillars required to create a winning LinkedIn marketing strategy. And that’s what this article is all about– here are 5 actionable tips you can integrate into your 2023 LinkedIn marketing strategy to make it stronger and more effective. 1. Original Content Over Links Whether it’s a completely new post or something you’re repurposing from your website, original and fresh information is how to get an engaged audience that keeps coming back. You want to avoid simply regurgitating links and info that’s posted outside of LinkedIn. For one, most social media p...
Read More
2022 Year in Review: The Best Tools for a Productive New Year
9Jan By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, New Features, Online Marketing, Updates

2022 Year in Review: The Best Tools for a Productive New Year

By Kelsey Johnson January 5, 2023 Catch up on our year full of newly released features and functionality, built for you. We had an enormous year of releasing features and functionality in the AWeber platform in 2022 — every one dedicated to making your life easier. Learn about all the updates we’ve added throughout the platform that make content creation faster (or automatic), make automation better and more personalized, and make navigating and managing your account easier and more intuitive.What’s new in 2022 Write and design your emails faster The experience of editing messages has changed so much from what it was at the beginning of 2022. Crafting your emails is more intuitive and streamlined, and you can even write an entire message without using the mouse (only t...
Read More
AI and the Future of Design: Is There Still a Future in Graphic Design?
6Jan By Adrian BoyselNo Comments
Blog, content creation, content creators, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, outsourced marketing team

AI and the Future of Design: Is There Still a Future in Graphic Design?

From $5 logo designs to websites like Canva to artificial intelligence is there still a future in graphic design? Is Artificial Intelligence Taking Over the Design Industry?  Artificial Intelligence is rapidly changing the landscape of the design industry as we know it. Many creatives believe that it’s just the beginning of the end for designers, and that mindset of resistance to this technology will leave you in the dust if you are slow to adapt.  For over a decade stock websites have been giving creatives a shortcut to the creative process, eliminating hours and hours of creating basic design elements like photos, videos, and illustrations from scratch. Yet you never hear anyone talking about how stock websites are ruining the design industry, so why is that?  The truth ...
Read More
Birthday emails: How to boost subscriber loyalty and make more sales
4Jan By Sean TinneyNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Birthday emails: How to boost subscriber loyalty and make more sales

By Sean Tinney January 3, 2023 Not sending birthday emails to your subscribers? You could be missing out on an opportunity for better subscriber loyalty, more engagement, and more sales. Imagine it’s your birthday… You roll over in bed and grab your phone, sifting through texts and emails wishing you well on your special day. In your inbox, there’s a message waiting for you with a free offer, just for you, to help you celebrate.Now, how do you feel? Appreciated? Special? Well, that’s the point of a birthday email: to make your subscribers feel special. Birthday emails are a great experience for your subscribers, but as a marketer, you’ll get plenty of benefits from them as well. According to Experian, birthday email campaigns have a: 342% higher revenue per message ...
Read More
Why Content Marketing is the Only Marketing Left
1Jan By Lindsey MillerNo Comments
become a content marketer, Blog, content marketer career, content marketing, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email outreach, Internet marketing, Online Marketing

Why Content Marketing is the Only Marketing Left

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright. Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in your product. This approach subjects consumers to marketing messages they don’t want.  Content marketing is inbound. It’s about creating and sharing content that helps consumers achieve their goals without asking for anything in return. Who can say no to free help? Consumers can now research their challenges online, increasing content’s value. When you share information that helps consumers live better, they will keep coming back for more. And when they need a product or ...
Read More
Everything you need to send the perfect Happy New Year email
31Dec By Pam NeelyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Everything you need to send the perfect Happy New Year email

By Pam Neely December 30, 2022 A Happy New Year email campaign is the perfect opportunity to connect with your audience, offer the right product at the right time, or share how grateful you are for their support. New Year’s email campaigns deserve as much fanfare as any other holiday email campaigns. And yet, so much time and energy goes into planning and executing Black Friday, Cyber Monday, and Christmas email promotions that poor New Year’s often gets forgotten. Don’t let that happen this year. New Year’s is a great opportunity to connect with your subscribers and kick 2023 sales off with a bang.  You don’t have to start from scratch to do it, either. To help you save time, AWeber has made several New Year’s-themed email templates. They’re mobile-friendly, easy to edit, a...
Read More
What Services Should I Offer As a Copywriter?
28Dec By Alex CattoniNo Comments
Blog, copywriting, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

What Services Should I Offer As a Copywriter?

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way… And because of that… we tend to sort of be good at… a lot of things? Or at least that’s what your clients probably think. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! So the question is this: where do you draw the line? As a copywriter, what jobs should you actually be doing? Well, the great thing about being a freelance copywr...
Read More
10 New Year’s marketing campaigns to boost early sales in 2023
26Dec By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, ecommerce, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

10 New Year’s marketing campaigns to boost early sales in 2023

By Kelsey Johnson December 22, 2022 Get a jump start on 2023 revenue with easy, effective marketing campaigns for your small business. Every holiday is an opportunity to make more sales — and New Year’s is one of the best. In the new year, your customers and prospects prioritize new beginnings and life improvements. And no matter what you sell, there’s an opportunity for you to make a splash, especially after you’ve got proven ideas for New Year’s marketing campaigns. No matter what you sell, or how you want to promote your work, at least a few of these New Year’s marketing campaigns can work for you. Highlight the best of 2022 Run a New Year’s challenge Sell product bundles Survey your customers Share your own New Year’s resolutions Offer a yearly subscriptio...
Read More
How Ecommerce Transformed Marketing  – DigitalMarketer
23Dec By Grace LauNo Comments
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

How Ecommerce Transformed Marketing  – DigitalMarketer

It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts.  So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy. Then we can start to understand why marketing has had to adapt to new digital techniques. What is eCommerce and How Has it Impacted the Economy? Since the early 2000s, the ecommerce market size has been growing rapidly. It only keeps accelerating, too. According to Insider Intelligence, US ecommerce sales are predicted to pass $1 trillion in 2022. Worldwide, they exp...
Read More
2023 Email Marketing Trends: Predictions from 20 Experts
21Dec By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

2023 Email Marketing Trends: Predictions from 20 Experts

By Kelsey Johnson December 19, 2022 Learn the 11 email marketing trends experts believe are going to be big in 2023. 2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most:  What: Creators have already been moving their audiences to email in 2022 to contend with a fear of temporary social media bans and the drive to build closer connections. But 2023 could very well mark the switch from forward...
Read More
How to Communicate Like a Boss … Based on Your Personality Type
18Dec By Heather LisleNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, management, Marketing Management, Online Marketing

How to Communicate Like a Boss … Based on Your Personality Type

FACTS: People buy from people – not businesses. You’ve likely heard that phrase at some point in time but aren’t sure how to connect the dots. You may be telling yourself, “Of course, people buy from people…but, aren’t they really buying from a business?” Technically, yes. And…they buy because the person they’re buying from is someone they’ve grown to know, like and trust. Did you know… 74% of all Americans say they are more likely to trust someone who has an established personal brand. 63% of Americans are more likely to buy from you if you have an established personal brand…and this goes for business owners and those in corporate leadership positions. (Brand Builders National Research Study, 2020) When you combine messaging infused with your personality along with th...
Read More
25 brilliant lead magnet ideas to grow your email list right now
16Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, lead magnets, Learn, Online Marketing

25 brilliant lead magnet ideas to grow your email list right now

By Sean Tinney December 15, 2022 Looking for inspiration for your next lead magnet? Take a look at these clever examples to help grow your email list. Creating a killer lead magnet is one of the best ways to get more email subscribers. And creating that lead magnet will be easier if you have plenty of lead magnet ideas. What’s a lead magnet? A lead magnet is something you give people when they subscribe to your email list. It can be anything – an ebook, an email series, or access to a webinar recording. It just needs to be something your subscribers are willing to exchange their email address for. The question is, then… what do your ideal subscribers want?  A lot of people struggle with this. Maybe you struggle with it, too. Or maybe you’re worried that creating a good le...
Read More
3 Mistakes to Avoid for Better Results from Customer Surveys
13Dec By Marci CornettNo Comments
Blog, Customer, Digital Marketing, digital mkt, Internet marketing, marketing strategies, Online Marketing, testimonials

3 Mistakes to Avoid for Better Results from Customer Surveys

Have you ever run a customer survey only to be disappointed by the results? And it wasn’t because the feedback told you something about your brand you didn’t want to hear… but rather, because it didn’t tell you anything at all? Your hope for the survey was to gain insight on customer behavior. Insight you could use to improve your marketing. Instead, you feel like the survey was a waste of time. But here’s the deal—if you’re not listening to your customers, then you’re missing a big opportunity to grow. Surveys are easy, inexpensive and allow you to capture a goldmine of customer data… if you know how to do them right. Otherwise, they will be a waste of time for you and your customers. But that’s not an outcome you need to worry about. Because going forward, your surveys ...
Read More
How to Create Evergreen Content That Generates Traffic to Your Site
8Dec By Chris BournelisNo Comments
Blog, content, content marketing, copywriting, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, traffic

How to Create Evergreen Content That Generates Traffic to Your Site

Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending topics, which can drive traffic, but only for a limited time. According to HubSpot’s State of Marketing Trends Report (2022), 83% of marketers say it’s better to focus on quality rather than quantity of content, even if it means publishing fewer blog posts. But if your content depends on trending topics, how can you create quality content that lasts? Enter evergreen content. First, let’s be honest; creating evergreen content isn’t a walk in the park. M...
Read More
How to write irresistible sales emails your customer can’t wait to order from
7Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to write irresistible sales emails your customer can’t wait to order from

By Sean Tinney December 5, 2022 Learn how to write a sales email that effectively promotes your product and wins you more business. Email is your most powerful digital tool for sales. Wait, really?Yes! 60% percent of consumers have made a purchase as a result of an email they received from a brand. That beats out sales from social and direct mail, making email your most effective sales tool. But there’s more to it than just sending an email with a product or service you want to sell. There’s a strategy for creating a sales email that actually gets results. Not sure how to create an effective sales email? After reading this post, you’ll know how to write a sales email that gets opened, gets clicks, and gets sales. Jump to a section: Create catchy sales email subj...
Read More
The Biggest Ad Fraud Cases and What We Can Learn From Them
4Dec By Eduardo AznarNo Comments
ads, benefits of paid ads, Blog, Digital Marketing, digital mkt, Facebook Ads, Google Ads, Instagram Ads, Internet marketing, Online Marketing, paid ads, paid advertising, Paid Media, paid media strategy, paid traffic, paid traffic mastery, running paid ads, search ads, video ads

The Biggest Ad Fraud Cases and What We Can Learn From Them

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad fraud in recent years.  So what does this mean for the rest of the industry? The answer is simple: every ad company, no matter their size or budget is just as at risk as the big guns – if not more.  In this article, I summarize some of the biggest and most shocking cases of ad fraud we’ve witnessed over recent years and notably, what vital lessons marketers and advertisers can learn from them to avoid wasting their own budgets.  The biggest ad fraud cases in rec...
Read More
My experience starting a nonprofit
2Dec By Zac GeryNo Comments
Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, landing page builder, Learn, Online Marketing

My experience starting a nonprofit

By Zac Gery December 1, 2022 These are the resources and tools I’ve used to launch and grow my nonprofit, Second Wind Bicycles, over the last two years. In 2021, during the pandemic, the used bicycle market was alive as people sought outdoor activities to escape cabin fever. This impacted organizations such as the Milford Advocacy for the Homeless.  After hearing about their struggle to locate bicycles, I started my own hunt. The more success I had the harder it drove me. I reached out to other homeless shelters and organizations and found this was a common unfilled need. My nonprofit, Second Wind Bicycles, was born.With a steady stream of bicycles flowing in, it was time to define our mission and make things official. Our mission is to locate used bicycles, repair them, and...
Read More
How to Cure “Lonely Marketer Syndrome”
29Nov By Mark de GrasseNo Comments
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Marketing Agencies, marketing career, marketing careers, Marketing Management, Marketing Skills, Online Marketing

How to Cure “Lonely Marketer Syndrome”

If you feel lonely as a digital marketer, you are not alone. According to an ongoing survey conducted by CareerExplorer, marketing managers rate their career happiness at 3.1 out of 5 stars, which puts them at the bottom 40% of careers. Why would a job that involves the most entertaining and fun aspects of business, that being growth, change, and interaction between business and customer, lead to such an unsatisfactory rating? Further, how could a job that is perfectly suited for remote working still rate so low? Why Marketers Are Unhappy There are lots of reasons why someone could be unhappy with their job, but for now, let’s focus on the five core factors that generated a 3.1 star rating for marketing management. We’ll expand it a bit to accommodate soloprenuers/consulta...
Read More
Find your campaigns faster on the new index page
27Nov By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, Internet marketing, New Features, Online Marketing, Updates

Find your campaigns faster on the new index page

By Kelsey Johnson November 23, 2022 It just got a whole lot easier to search and sort campaigns in your AWeber account — on desktop and mobile. You can now search for your campaigns and sort them by active status on the new mobile-friendly campaign index page.  This update makes it faster and easier to: How to find what you need in the new navigation Here’s what’s new! Campaign options all in one place All the options for managing your campaigns are now located to the left of the campaign title and status, and shown when you hover your mouse over the campaign row. Hover on any campaign and you’ll see these four options: Pencil = edit Eye = preview Arrow = activate 3 dots = more options Click the three dots for preview, copy, copy to list...
Read More
Marketing Skills You Must Have in 2023
24Nov By Ann SmartyNo Comments
Blog, community building, content marketing, Digital Marketing, digital marketing skills, digital mkt, email list, Email Marketing, email outreach, Internet marketing, marketing automation, Marketing Skills, Online Marketing, PPC, Project Management

Marketing Skills You Must Have in 2023

Are you looking to build a career in digital marketing? You are on the right track! According to Grab Jobs, digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Digital marketing is a broad feld that includes lots of customer-attraction tactics and platforms, so the list of required skills may be diverse. Here are top marketing skills that will be in high demand on 2023: Search Engine Optimization Organic visibility is the most sought-after marketing channel out there. In fact, if you search Linkedin Jobs for “Digital Marketing”, the results page is dominated by SEO job openings: And it is understandable: Every brand, big and small, is seeking traffc from organic se...
Read More
Create beautiful emails in half the time with AWeber’s new Magic Links
23Nov By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, New Features, Online Marketing, Updates

Create beautiful emails in half the time with AWeber’s new Magic Links

By Kelsey Johnson November 17, 2022 Cut the time it takes to create your emails in half. Simply paste in a link to share content like articles, product pages, and videos. Better emails, in less time?  Yes. We’re proud to announce Magic Links, a Message Editor update that can save you tons of time creating your emails.  Instead of fussing around with different content blocks, you can now easily share content like articles, product pages, and videos in your emails — just by pasting in a link. With Magic Links, the AWeber Message Editor automatically expands links into preview cards with design options. How does it work? Just drag the Feed element into your email and it’ll magically expand your links to show any web page’s title, description, and image — instantly. No ...
Read More
The 5 Most Effective Digital Marketing Strategies to Try In 2023
19Nov By Firaol BirhanuNo Comments
Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, marketing careers, Marketing Skills, Marketing Strategy, Online Marketing, social media marketing

The 5 Most Effective Digital Marketing Strategies to Try In 2023

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies. You do digital marketing and you want to be successful, right? If so, you need a strategy, it’s essential because it will help you in expanding your business. And most importantly, a digital marketing strategy may help a company outperform its competitors. The Objectives of Digital Marketing Strategies With the use of online resources, m...
Read More
The best email marketing tips from today’s top marketers
18Nov By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

The best email marketing tips from today’s top marketers

By Sean Tinney November 17, 2022 More and more emails continue to hit the inbox. To ensure your emails don’t get lost, here are tips from top marketing experts to help you stand out. 319+ billion. That’s the estimated total number of business and consumer emails that are sent per day. Talk about steep competition in the inbox. But there are certain marketers whose messages rise above the rest. They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment).So how do these masters do it? To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips. Tip 1: Use webinars to grow your list  “We’v...
Read More
How to Gain More Customers Online
15Nov By Jenna BunnellNo Comments
Blog, content marketing, Digital Marketing, digital mkt, email outreach, free traffic, Internet marketing, Marketing Skills, Marketing Strategy, Online Marketing, organic, organic traffic, Social, social media, social media marketing

How to Gain More Customers Online

Image sourced from Startup Bonsai You already know how powerful social media and social media platforms are. After all, there are billions of people using them, around 4.59 billion in 2022 and that number is expected to grow to 5.85 billion by 2027. That’s the majority of the world’s population within reach of any and all of your marketing efforts.  Your customers read your social media posts, and they also read posts and reviews that discuss your brand and your products. But how do you turn those connections into actual leads? How do you use social media as an efficient lead generation tool? We look at some tips so you can maximize the leads that come to you from social media platforms.  Is social media important to your business?  Image sourced from Smart Insights The s...
Read More
How to create a lead magnet in less than a day (that actually works)
13Nov By Liz WillitsNo Comments
Digital Marketing, digital mkt, email outreach, grow email list, Internet marketing, lead magnets, Learn, Online Marketing

How to create a lead magnet in less than a day (that actually works)

By Liz Willits November 9, 2022 Trying to build a lead magnet that actually grows your email list? Short on time? Read this post to learn how to create an effective lead magnet. You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. These gifts are called lead magnets or incentives. What is a lead magnet? A lead magnet is a freebie you give your subscribers for joining your email list. A great lead magnet convinces the right people to subscribe to your list (those who are likely to buy), builds trust, and assists in converting your leads into customers. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel ...
Read More
What It Is and How to Do It The Right Way [According to Experts]
12Nov By cchi@hubspot.com (Clifford Chi)No Comments
Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing

What It Is and How to Do It The Right Way [According to Experts]

Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the individual and emphasizes extracurricular activities. (more…)
Read More
A Revolutionary New Way to Look at Content Marketing Strategy
10Nov By Mark de GrasseNo Comments
Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

A Revolutionary New Way to Look at Content Marketing Strategy

Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know your brand needs it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET. How does content lead to sales? How much time and money should you spend on it? Does content really have revenue-driving value? Before we dive into the solution, let’s define what is and isn’t “content marketing” in the context of our new way of looking at strategy. What Is and Isn’t Content Marketing Content Marketing is the process of content creation & organization. Many people confuse it with content distribution, which is the promotion of the content you create through channels like social media marketing, email marketing, and paid media. Content Marketi...
Read More
25+ beautiful holiday email marketing templates [you can use for free]
8Nov By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

25+ beautiful holiday email marketing templates [you can use for free]

By Sean Tinney November 7, 2022 Send some holiday cheer to your customers with an email template guaranteed to help you stand out in the inbox. The holiday shopping season is in full swing! And you know it’s bound to be a busy one.  In fact, some businesses report that up to 30% of their annual sales occur during the holiday season. But when it comes to sending marketing emails around the holidays, how can you get noticed in very crowded inboxes? Easy – with holiday email templates that make your offer stand out. Adding that special touch of holiday cheer to your design can be really easy with a holiday-inspired email template. That’s why the AWeber design elves created these professionally-designed templates that will help you stand out in the inbox. You can use all o...
Read More
Helping Affiliates Create Satisfactory Long-Form Content
5Nov By Jenny HanNo Comments
affiliate marketing, affiliate marketing content series one, Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing

Helping Affiliates Create Satisfactory Long-Form Content

Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best ways to go further with affiliates is to have them produce long-form content. Long-form content can come in various forms, including online guides and eBooks. Long-form content can be great work for affiliates, while it can be a gold mine for businesses. So, if you’re not taking advantage of long-form content, then now is the time to do so! Good news! You’re in luck! In this guide, you’ll learn about long-form content, why it’s beneficial to your business, and ho...
Read More
3 steps to turn your social media followers Into email subscribers
4Nov By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing, social media

3 steps to turn your social media followers Into email subscribers

By Sean Tinney November 3, 2022 Take back control of how you communicate with your audience by driving social media followers into your email list. Social media is a powerful tool for raising awareness of your brand and engaging your audience. And that’s what most people use it for. But it’s also an excellent tool for moving people into the “subscribe” stage of your marketing funnel.  Trouble is, social media can be unreliable. What would you do if Instagram shut down tomorrow? Or Facebook has an outage? Or… Twitter is sold and you no longer have access to your followers? Any of that could cut you off from your audience.  Don’t think it could happen? Three words for you: Myspace. Friendster. Google+. But with an email list, you don’t have to worry about social media ea...
Read More
It’s Scary That You’re Missing These 5 Marketing Skills
31Oct By Mark de GrasseNo Comments
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Management, Marketing Skills, Online Marketing, personal branding, social media, social media marketing, tiktok

It’s Scary That You’re Missing These 5 Marketing Skills

Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary. 1. You NOT being on TikTok is scary. TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%. Don’t tell us your avatar isn’t on TikTok, the numbers prove you wrong. TikTok’s userbase is aging up as we speak, now is the time to get on! Even if you have to hire Gen Z to run your business’ TikTok (speaking of scary), your company NEEDS to be on TikTok. DOWNLOAD: The TikTok Ad Set Up Guide. Learn how to quickly create 16 TikTok ads in the least amount of time possible. Click Here 2. Your Lack of Email Marketing is SCARY The myth that email marketing is dead is just like a haunted ...
Read More
How to increase blog traffic: 11 obvious and not-so-obvious tips
30Oct By Sean TinneyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to increase blog traffic: 11 obvious and not-so-obvious tips

By Sean Tinney October 25, 2022 If you’re a blogger, you owe it to yourself to get your content in front of the best audience possible. Use these actionable tips to start increasing blog traffic today. Let’s get right to the point. Increasing traffic to your blog is challenging. Writing an amazing blog is only half the battle. In order for readers to find your content, you need to cut through the online clutter. So how much online clutter are we talking about? According to Zippa, bloggers publish over 6 million posts a day.To stand out you need to do more than just write an amazing piece of content (although that’s a great start). There is strategy behind getting more traffic for your blog. I compiled the top 11 strategies for you. Some of these strategies you may have heard...
Read More
Here’s Why CRM For Digital Marketing Helps Boost ROI
27Oct By Jessica DayNo Comments
Attract More Clients, Blog, Community, community builder, Convert More Clients, crm, customer value journey, customers, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Agencies, Online Marketing, ROI

Here’s Why CRM For Digital Marketing Helps Boost ROI

Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty.  Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. What Is CRM for Digital Marketing? Businesses can use a CRM system to collect valuable customer data. This can then be used when it comes to marketing strategies. It allows you to capture and retain customers. When customers are satisfied with the service you have offered them, not only are they more likely to return, but they’re also more likely to recommend you to a friend. If a customer is dissatisfied with wha...
Read More
How to embed a YouTube video in an email (step-by-step guide)
25Oct By Kelsey JohnsonNo Comments
automation, Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to embed a YouTube video in an email (step-by-step guide)

By Kelsey Johnson October 21, 2022 Learn to embed a YouTube video in Gmail, Outlook, marketing emails, and via automation. It’s the age of video content. Whether you’re publishing your own YouTube videos, or forwarding a video to a friend, you’ve probably wondered — “How do I send a video in an email?” The answer to that question depends on which email tool you use. Keep reading to find out how to embed a video in a Gmail email and how to embed a video in an Outlook email. I’ll also explain how to embed YouTube videos in emails that you’re sending to multiple people (like in an email newsletter, or in a marketing email), and how to automatically send your latest YouTube video to people immediately after that video is published.  Let’s get started. Want to jump ahead? ...
Read More
40 Office Costume Ideas for Marketing Nerds & Tech Geeks
23Oct By sbernazzani@hubspot.com (Sophia Bernazzani)No Comments
Company Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

40 Office Costume Ideas for Marketing Nerds & Tech Geeks

Halloween is a fun holiday, but it doesn't always get the attention it deserves — especially if it falls on a weekday when most people have to work. Fortunately, there is still a way to indulge in the spooky holiday while in the office — dress up and join your office's Halloween festivities! How many days of the year are you encouraged to dress up and goof around at work? Probably just one — Halloween — and even then, it can be hard to know what's office-appropriate. We want you to have fun this year, so we're taking the work out if it for you. We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. If your family and friends don't get your costume, your colleagues definitely will. 40 Offi...
Read More
The 5 Secrets to Community Onboarding: How to Reduce Churn and Create Super Fans
22Oct By Michelle DaltonNo Comments
Blog, Community, community builder, community building, Community Management, community manager, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

The 5 Secrets to Community Onboarding: How to Reduce Churn and Create Super Fans

Crap, it’s happened again. You’ve arrived at a party where you don’t know anyone, and the host is nowhere to be found. The anxious tango begins. Are you supposed to just walk in? Who do you approach? Is everything in the kitchen? Why is it so loud (yet impossible to understand a word anyone says)? Is that Ashley from college or a doppelganger you have never met who will look at you in confusion when you ask where the punch is? Then it hits you… OH NO. WHERE IS THE BATHROOM? Matt catches your eye right before the panic wave crashes over you. Finally, the host, in all his glory and knowledge — he’s here to save the day and your bladder! He greets you warmly and shows you around the place. You note exactly where the bathroom is before he brings you to a group of familiar faces. It’s ...
Read More
8 Emails to Get More Sales This Black Friday & Cyber Monday
20Oct By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

8 Emails to Get More Sales This Black Friday & Cyber Monday

By Sean Tinney October 17, 2022 Black Friday and Cyber Monday emails you need to be sending and when. Plus 9 examples of successful email campaigns from other companies. We don’t have to tell you that Black Friday is one of the busiest online shopping days of the year. Everyone knows it. You can’t get on social media, turn on the radio, or drive down the street without being swamped with Black Friday, Cyber Monday, and now “Cyber Weekend” announcements.And opening your inbox? Fuggedaboutit. More emails are sent on Black Friday than any other day of the year.Despite all the competition, this is not something you should sit out. Black Friday is now an international shopping holiday. Creators, solopreneurs, solo professionals and every small business should have a plan. You kno...
Read More
5 Simple Ways to Get More Engagement
17Oct By Keenya KellyNo Comments
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, video marketing

5 Simple Ways to Get More Engagement

Increasing Tiktok engagement is the best way for every female course creator to expand their reach and get more sales, especially with the ever-increasing content consumption on Tiktok.  For business owners, Titok is the six-figure-making platform where you can make a lot of money by increasing your engagement.  Nothing discourages zeal like not having people hit the like button, comment, or share your videos, let alone purchase your courses.  I have been there, and I know how frustrating it is. But my story changed when I got intentional with some hacks and tips I will be sharing with you shortly.  Five simple hacks I used to get more engagement on Tiktok 1. Post Regularly This has got to be the first thing any content creator will tell anyone intentional about brand bui...
Read More
How to get honest feedback from remote user interviews
16Oct By Chris VasquezNo Comments
Culture, Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to get honest feedback from remote user interviews

By Chris Vasquez October 13, 2022 We’ve been conducting remote user interviews for years. He’s what seems to work best. Honest feedback is absolutely necessary to create a product people love. But getting to the heart of what people need, and how they feel about what you’ve built is never easy. A remote world with challenges ranging from connecting over Zoom meetings, to audio issues, to the disconnection that comes from having a screen between you and them can make the process even more daunting. We’ve been conducting remote user interviews for years and have learned quite a bit about making our users comfortable and understanding what’s actually being said.Barriers to honest feedback? People don’t want to make you feel bad One of the great things about people is tha...
Read More