Monday, September 14Digital Marketing Journals

digital mkt

How to Get More Views on TikTok
12Oct By Keenya KellyNo Comments
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, video marketing

How to Get More Views on TikTok

Keenya Kelly Keenya is the CEO of If You brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners develop video marketing strategies Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 2 years Keenya has grown her account to over 489,000 followers and has helped clients reach millions of followers as well. As a partner with the Keenya Kelly brand you will surely reach Keenya’s strong female audience of influencers and entrepreneurs.
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How to create interactive product images with AMP for Email
11Oct By Dave StysNo Comments
amp for email, Digital Marketing, digital mkt, email design, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to create interactive product images with AMP for Email

By Dave Stys October 4, 2022 Up your email coding skills with this step-by-step AMP for Email tutorial. Create your own email that lets readers change the colors of a product image. In this this tutorial you will learn how to create an interactive e-commerce email message. We’ll display a product with several color options. The reader will be able to press each color and dynamically update the product image. Here’s what it looks like (see the full code example): As seen in Yahoo Mail inboxWhile it’s a relatively simple example, you will become familiar with a few important AMP for Email components such as:amp-img an AMP replacement for the html5 img tag.amp-selector a control for selecting one or more optionsamp-bind responds to user actions such as hovers, clicks, form subm...
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How to Write a Sales Page
8Oct By Alex CattoniNo Comments
Blog, copywriters, copywriting, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, Marketing Management, Marketing Skills, Online Marketing, sales, sales funnel, sales tips, Search Marketing, write ad copy

How to Write a Sales Page

Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website? If so, I’m going to teach you the 10 things your sales page MUST include if you want to make sure your copy creates trust, builds authority and converts like craaaaaaazy. Hey Posse! What’s up? It’s Alex.  Coming to you this week with a super quick sneak peek into the full sales page training that I teach my students inside my flagship program – the Copy Posse Launch Files. And inside my 5-day Write & Ignite Challenge. In this video, I’m sharing 10 conversion triggers that I always look for when writing – or reviewing – a sales page.  But first, if you’re new to the crew – welcome! Here on my blog, you’ll find tons of tutorials on copywriting, digital mark...
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YouTuber uses email marketing to increase his video views using AWeber
6Oct By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Online Marketing, social media, Success

YouTuber uses email marketing to increase his video views using AWeber

By Sean Tinney October 6, 2022 Creating and delivering content your audience raves about is no easy feat. Here’s how photographer Jared Polin uses email marketing to increase his video views. Jared Polin of FroKnowsPhoto has 1.4 million YouTube subscribers and more than 232K email subscribers. But his success didn’t happen overnight. He cultivated his following over time with incredible content, a smart email strategy, and persistence. His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable on camera. But he kept going. His following back then was non-existent, but he kept creating.Slowly, people began to notice. They asked questions about his techniques and Jared answered them the best way h...
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Understanding Hashtags on TikTok – DigitalMarketer
3Oct By Keenya KellyNo Comments
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, Trending, video marketing

Understanding Hashtags on TikTok – DigitalMarketer

TikTok hashtags work differently when compared to  Instagram and Facebook. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach.  Since the workings of hashtags on TikTok are unique, you need to understand how the algorithm deals with hashtags and how you can use them to build a business on TikTok.  Let’s explore TikTok hashtags, why they matter and how you can use them for the best results.  Why do hashtags matter on TikTok? Like Twitter, Instagram, and other social media, hashtags help brands and individuals gain more visibility. With hashtags on your post, they automatically show up on feeds where those hashtags are searched for or where they are trending.  When used right, hashtags can increase your ...
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See how this author grew his Amazon sales using email marketing in AWeber
1Oct By Sean TinneyNo Comments
case study, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See how this author grew his Amazon sales using email marketing in AWeber

By Sean Tinney September 29, 2022 Amazon is a platform to distribute products, not a sales strategy. But this author used email marketing to cut through the noise and create demand for his book series. Eric R. Asher is a former bookseller and cellist living in Saint Louis, Missouri. When he is not writing, you can usually find him reading, gaming, or buried beneath a small avalanche of Transformers toys. He is a successful author who self-publishes on Amazon. But that was not always the case. Eric had to navigate through the world of publishing to learn that writing the book is only the first step. Successful authors today need to cultivate an audience to sell books. Having the right tools to create an authentic connection with your audience can make all the difference. E...
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The Simplicity of a Press Badge with Jeff J Hunter [VIDEO]
28Sep By Jeff HunterNo Comments
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Marketing, networking, Online marketing, Online Marketing, videos

The Simplicity of a Press Badge with Jeff J Hunter [VIDEO]

Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and "King of Outsourcing" at VA Staffer. VA Staffer is an inbound marketing agency powered by virtual assistants that helps business owners get things done.
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Why You Need an Email Style Guide to Reinforce Your Branding
26Sep By Yauhen ZarembaNo Comments
Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why You Need an Email Style Guide to Reinforce Your Branding

By Yauhen Zaremba September 26, 2022 Creating an email style guide is the best way to reinforce your branding. Discover how to ace your email style guide. Consistent branding makes a brand instantly identifiable — and memorable. But did you know that as well as applying branding guidelines to your products, advertisements, and websites, it’s equally important to carry branding guidelines through into the email style guide for your brand. Let’s get started!What is an email style guide and why is it important? An email style guide is a set of guidelines that define the content and appearance of a company’s brand emails. Email guidelines outline specific standards for the messaging, tone of voice, and visual appearance of each email.  Creating a clear email style guide is...
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The Template You Need to Personalize Your Marketing
25Sep By edevaney@hubspot.com (Erik Devaney)No Comments
Buyer Personas, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

The Template You Need to Personalize Your Marketing

When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. You can create this experience by content mapping. (more…)
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3 Benefits of Building and Using a Personal Brand to Grow Your Business
23Sep By Christina HooperNo Comments
Blog, brand building, brand identity, Brand Strategy, branding, Campaign Creation, content marketing, customer value journey, Digital Marketing, digital mkt, Internet marketing, Online Marketing, optimization, personal branding

3 Benefits of Building and Using a Personal Brand to Grow Your Business

Personal branding isn’t just for entrepreneurial rock stars that want to dance onto stage and hype up an audience with hopes, dreams, and unbelievable case studies. You don’t have to command an audience like Tony Robbins, make complicated things seem simple like Ryan Deiss, or make buying businesses sound as easy as buying groceries like Roland Fraser. You can just be you. The personal brand that you build will not only make it easier to get new clients, but also help you grow your business in a way that you actually enjoy. It’s a win-win-win situation! Creating a personal brand requires effort and consistency, but the payoffs are more than worth it. I’m going to show you 3 of the top reasons why personal branding is essential for business growth and why you should start wor...
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44 tools to help you make your first sale
22Sep By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

44 tools to help you make your first sale

By Kelsey Johnson September 20, 2022 Make your first sales faster with these free or cheap marketing tools. Making your first sale online requires marketing, and marketing is always easier, and more effective — and even more fun — when you have the right tools. To successfully start and grow your business, you can’t just create a sales page or a social post and hope people will come across it. Like any new business or product, you will need to try several marketing strategies to see what works. This will help you identify the best place to find and sell to the types of customers who want your products.As we mention in the Sell Something Challenge’s blog post, you can go to friends and family, or use social media, email, paid ads, and more to make your first sale. And there a...
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5 Honest Link Building Methods
19Sep By Ann SmartyNo Comments
backlinks, Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, SEO, website design, website metrics, website traffic

5 Honest Link Building Methods

Links remain key to search engine rankings. Without other sites linking to your page, it has 0 chance to rank. But there’s more to that. Links generate referral traffic and build your brand. It wouldn’t be an exaggeration to say that links are essential for all digital marketing tactics. But with that, it is also the most challenging one. How are you earning backlinks for your website? I hope you’re not still submitting your site to hundreds of article sites or lame directories. You’re not spamming blog comments are you? You shouldn’t rely on one single tactic to get links to your site. You’re so much better off building a diverse link profile by getting links from various legitimate sources. Here are four honest ways you can earn high quality inbound links for y...
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How Hunnys.net organized a scavenger hunt around Times Square with AWeber landing pages
17Sep By Chris HenrichNo Comments
Digital Marketing, digital mkt, Internet marketing, landing pages, Online Marketing, Success

How Hunnys.net organized a scavenger hunt around Times Square with AWeber landing pages

By Chris Henrich September 15, 2022 With just 24 hours before a huge event, a small team created a successful scavenger hunt. Stacys is the creator and project lead for the wildly successful NFT (Non-Fungible Token) project Hunnys. This past June, she and her team were gearing up for their appearance at NFT.NYC, a networking event and trade show dedicated to promoting NFT projects and showcasing creators from around the globe.  Over 15,000 exhibitors and visitors were set to descend on Times Square, and the team was determined to deliver a unique experience for any Hunnys community members in attendance — while also engaging with potential new fans. With the event a mere 24 hours away, they decided on a scavenger hunt. By using AWeber Landing Pages, Hunnys delivered one of t...
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The Next Google Slap? How to Prepare for Google’s Updated Destination Requirements Policy
14Sep By DigitalMarketerNo Comments
Blog, Digital Marketing, digital mkt, Google, Google Ads, Internet marketing, marketing news, Online Marketing, Trending, trending marketing stories

The Next Google Slap? How to Prepare for Google’s Updated Destination Requirements Policy

Next month (October 2022), Google is updating the Destination requirements policy requiring that ad experiences on destinations (i.e. blogs and landing pages) follow the Coalition for Better Ads Standards. The impact on publishers and advertisers could be significant, as they’re used to having more control over their ad placements. To help you get ready for the new advertising policy requirements, we’ve put together a list of resources that includes information on what to expect and how best practices can be used. What are the updated requirements? The updated requirements are that ad experiences on landing pages must conform to the Coalition for Better Ads Standards. This means that ads must be less intrusive and more user-friendly. Google will consider a number of factors when d...
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Calling all small business owners: Phone calls still matter in 2022
12Sep By Gabe FreisNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Calling all small business owners: Phone calls still matter in 2022

By Gabe Freis September 12, 2022 How you manage your phone calls can have a big effect on your business. Don’t like picking up the phone? You’re not alone. A lot of people — including countless business owners — ignore or avoid phone calls.  After all, there are plenty of other ways to communicate with the people you want to reach. But don’t neglect the phone as a channel for growing your business, either.  With the exception of robocalls and solicitor inquires, most calls (92%) represent opportunities — opportunities to win, retain, or lose business, improve perceptions, strengthen connections, and much more. That’s what we learned recently when we started researching Ruby’s first-ever call trends report. We analyzed two years’ worth of phone calls that Ruby had a...
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How To Use TikTok Trends To Reach Your Ideal Customers 
9Sep By Keenya KellyNo Comments
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, Trending, video marketing

How To Use TikTok Trends To Reach Your Ideal Customers 

Trends are an excellent way to reach your audience on any social media platform. Just like Instagram often has viral trends that users capitalize on, TikTok also has them in abundance.  If you are on TikTok often, you will notice how many creators consistently announce new trends on Tiktok, and they do this to encourage you to use them. On TikTok, trends are never-ending because users love them and look forward to making content around them.  Do you know how to use TikTok trends to reach your target customer? Let’s explore some helpful tips.  3 Steps to Use TikTok Trends to Meet your Ideal Audience 1. Keep a keen eye on every trend.  As fun and involving trends are, their relevance wears out in a couple of days, with users looking for another. This is why you must always kee...
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2022 free fall GIF guide
7Sep By Pam NeelyNo Comments
Digital Marketing, digital mkt, email design, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

2022 free fall GIF guide

By Pam Neely September 6, 2022 Increase your email’s clicks by spicing it up with these fun seasonal GIFS for the Fall season, Halloween, Thanksgiving, and more. GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you’re using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want and have a positive effect on revenue. So adding GIFs to your upcoming fall newsletters or promotional emails is a smart move. It’s just that sometimes it takes a while to create a great GIF, or to find just the right GIF. To create awesome GI...
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9 SMART Social Media Marketing Goals For You to Set in 2022
6Sep By elliemirman@gmail.com (Ellie Mirman)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Social Media Analytics

9 SMART Social Media Marketing Goals For You to Set in 2022

Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Statistics tell the tale of social impact: 77 percent of social media marketers say that their efforts have been somewhat to very effective in 2022, 79 percent of companies are buying ad space on Facebook and the same number plan to keep investing in Twitter Spaces. Ready to take your social media marketing to the next level? Here are nine goals to help your brand get noticed. Social Media Marketing Goals for 2022 While you don’t need to meet every social media marketing goal listed to succeed, these objectives offer a solid starting point for a measur...
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Build a Real Difference By Building Relationships with Lechon Kirb [VIDEO]
4Sep By DigitalMarketerNo Comments
Blog, Customer avatar, customer value journey, Digital Marketing, digital mkt, Internet marketing, Marketing, networking, Online Marketing, Online marketing, videos

Build a Real Difference By Building Relationships with Lechon Kirb [VIDEO]

The best way of becoming a thought leader in your industry is to get noticed by other industry leading brands. Lechon Kirb, cofounder and CMO at Ofcourse, helps people take the thing they love and learn the mechanism that will help them put it out in the world in a big way. Extra Resources: How To Be A Thought Leader To Your Customers But Expert To Your Rivals: https://www.digitalmarketer.com/blog/how-to-be-a-thought-leader-to-your-customers-but-expert-to-your-rivals/ It’s Not About Influencers, It’s About Partnerships: https://www.digitalmarketer.com/blog/its-not-about-influencers-its-about-partnerships/ It’s Just Marketing: You Can Stop Using The Word “Digital” Now: https://www.digitalmarketer.com/blog/its-just-marketing-stop-using-digital/ The post Build a Re...
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Sell Something Challenge: Learn How To Enter and Win
3Sep By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Sell Something Challenge: Learn How To Enter and Win

By Kelsey Johnson August 31, 2022 Make some extra money this fall, learn a new skill, and get a free month of AWeber Pro (if you’re a free user). Sign up now to learn how. We live in the era of the side hustle. The passive revenue stream. The start-your-own-business movement. And there’s a reason: Selling online isn’t all that hard. Making online sales is no longer just for established businesses.You can do it! You probably have at least one thing you’d like to sell. If not, don’t worry, we have some ideas for you. And now is the perfect time. For the month of September, AWeber is running its Sell Something Challenge. Want to join?Sign up for the challenge We’ll teach you everything you need to know to make your first sale AND you’ll get a free month of AWeber Pro whe...
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Why & How Machine Learning Took Over Paid Advertising
30Aug By Kasim AslamNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Marketing, networking, Online marketing, Online Marketing, Paid Media, videos

Why & How Machine Learning Took Over Paid Advertising

This is a direct excerpt from the Paid Traffic Mastery Certification course by Kasim Aslam. It’s over … machine learning won. Marketers used to win by beating the machines, beating google, beating Facebook. As time wore on, they got too smart. If you do not comply with machine learning, you will lose. It’s added in an entire layer of decision making that we don’t even see. Patience is key when it comes to machine learning. For the algorithm to optimize, it needs to gather as many data points as possible.With a broader targeting strategy machine learning will enable you to discover pockets of viable traffic that you didn’t know existed. </a The post Why & How Machine Learning Took Over Paid Advertising appeared first on DigitalMarketer.
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Top 10 social media design trends and how to use them
29Aug By Hermione WrightNo Comments
Digital Marketing, digital mkt, Internet marketing, Learn, Online Marketing, social media

Top 10 social media design trends and how to use them

By Hermione Wright August 22, 2022 Apply these simple design tips to your social posts to keep your feeds looking current and clickable. Whether you’re a social media specialist or new to the game, staying on top of trends is a great way to set your socials up for success. Are you an entrepreneur looking to drum up excitement around a new product? Or a small business owner ready to reach new audiences? Whatever your reason, read on for the top hottest social media trends gracing our feeds right now and tips on how to use them.  Social media can benefit your business in many ways, including building brand awareness and reaching potential customers. However, just like in every creative industry, trends come and go. Some top social media trends for 2022 include 3D design, past...
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Help Build Your Brand with Strategic Partnerships with Jeff J Hunter [VIDEO]
26Aug By Jeff HunterNo Comments
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Marketing, networking, Online Marketing, Online marketing, videos

Help Build Your Brand with Strategic Partnerships with Jeff J Hunter [VIDEO]

Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and "King of Outsourcing" at VA Staffer. VA Staffer is an inbound marketing agency powered by virtual assistants that helps business owners get things done.
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See how this artist makes sales with AWeber’s Shopify integration
24Aug By Sean TinneyNo Comments
case study, Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See how this artist makes sales with AWeber’s Shopify integration

By Sean Tinney August 23, 2022 Two simple automations let the artist BOMONSTER welcome his new subscribers and send abandoned cart emails — all while he’s working on his art. BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath.  Connecting with his audience through email At art shows, BOMONSTER’s customers kept asking if he had an email list to subscribe for updates on his work. He tried to do it on his own by sending PDFs from his personal email, but most of his messages went into spam folders. Plus, creating emails on his own was tedious and lacked professional des...
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Million-Dollar Funnels Aren’t Made With Ads
21Aug By Yogev AlmogNo Comments
Blog, conversion funnel, copywriters, copywriting, Digital Marketing, digital mkt, email outreach, funnel, Funnels, Internet marketing, money drip funnels, Online Marketing, sales funnel

Million-Dollar Funnels Aren’t Made With Ads

Having a million-dollar marketing funnel is nothing to scoff at.  It’s a huge accomplishment that deserves its’ kudos. There’s a lot of automation, dedication, and ideation that goes into making something like that happen. It’s the type of benchmark that says, “Hey, I was a serious business owner at 6-figures. But now? I turned my serious business into an EMPIRE.” So listen, if you already have one: congrats, I commend you for the hard work. Feel free to kick back, put your feet up, and hang out. For anyone looking to scale their funnel to that million-dollar benchmark, you’ll want to take a couple of notes. But before I get into that, let’s talk about me real quick—just to make sure you know I’m not some random schlub pretending to know a thing or two about marketing. My...
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How we help new team members get up to speed fast
19Aug By Kathleen HerrmannNo Comments
Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, remote-first

How we help new team members get up to speed fast

By Kathleen Herrmann August 18, 2022 Have you ever started a new role and didn’t know where to start? At AWeber, we set you up for success from day one with our unique take on new team member onboarding. Ever start a new job, get handed a laptop, and then get sent on your way? You’re unsure of where to start, who to meet with, sitting around trying to find something to do to fill your time. That doesn’t quite scream “remarkable start to a new role,” if you ask me. At AWeber, we view onboarding a little differently than most. All new AWeber team members (regardless of their role) spend their first six days, yes six whole days, NOT doing their job. I know that might sound a little excessive — what could we possibly be covering for 6 days!? — but how can you possibly be asked t...
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Community Building for Retention, Awareness, Loyalty, Content, & Member Advocacy
16Aug By Michelle DaltonNo Comments
Blog, Community, community builder, community building, Community Management, community manager, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Community Building for Retention, Awareness, Loyalty, Content, & Member Advocacy

A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics.  Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post.  Community is a tale as old as time and is simply evolving along with humanity; perhaps it’s time you join the party!  I like curiosity so allow me to be your guide through the magical and underrated world of Community Building. By the time you finish reading, you’ll know what a Community is, why you should want one, and what a Community Builder can do for you. What is Community, and why is it important? If you ask the peeps at Merriam-Webster, the TL;DR version is that a co...
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See how this agency generated over $30,000 in new sales in just 1 day using AWeber
15Aug By Sean TinneyNo Comments
case study, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See how this agency generated over $30,000 in new sales in just 1 day using AWeber

By Sean Tinney August 11, 2022 Learn how you can generate more income from your existing customers using email marketing with AWeber. Jonas Troyer, the owner of Troyer Websites, offers website design services, in addition to some complimentary services, like search engine optimization (SEO), social media advertising, graphic design, and more. He knows that it’s often easier and more cost-effective to look to your existing customers to increase your revenue, rather than trying to find new customers.Why? Because your existing customers already know, like, and trust you. They already know what you can do for them. In fact, the success rate of selling to a customer you already have is 60-70 percent, while the success rate of selling to a new customer is 5-20 percent. Ov...
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7 Ways To Improve The Conversion Rate Of Your Funnel
11Aug By Gavin BellNo Comments
Blog, conversion funnel, Conversion Optimization, Conversion rate, Digital Marketing, digital mkt, funnel, Funnels, Internet marketing, Online Marketing, Small business marketing, Traffic Generation

7 Ways To Improve The Conversion Rate Of Your Funnel

As advertisers, we focus a lot of our energy on ensuring our ad campaigns are performing and converting as best as they possibly can. But that’s only one part of the equation.  What happens after the click is just as important (if not more important!) You can have the most incredible ad campaign set-up, but if the funnel you’re sending traffic to doesn’t convert, it doesn’t matter how great your campaign is – you simply won’t see the results you desire. And so, in this article, I’m going to share 7 ways you can improve the conversion rate of your funnel, leading to better overall performance and results.  1. Include the 3 argument types on each page Whenever someone makes a buying decision, they use two different parts of their brain.  There’s the emotional part (t...
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How Brian Dean grew his Exploding Topics newsletter to 65,000 subscribers using AWeber
10Aug By Brian DeanNo Comments
Digital Marketing, digital mkt, email newsletters, email outreach, Internet marketing, list building, Online Marketing, Success

How Brian Dean grew his Exploding Topics newsletter to 65,000 subscribers using AWeber

By Brian Dean August 9, 2022 Learn how to build a list of happy subscribers that look forward to your messages. It’s no secret that an email list is one of the most valuable assets your business can have.  But how do you build a list without spending a fortune on paid ads? And perhaps even more important: how do you get those subscribers to open, click on and forward the messages that you send?In this post I’m going to cover the specific strategies we used to grow our email list to over 65,000 subscribers and a 50%+ open rate. Strategy #1: Launch a Dedicated Newsletter Page If you want to get more customers for your SaaS business, you probably have several dedicated landing pages for different use cases. And if you run an ecommerce site, you likely have hundreds of produc...
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6 Ways to Dominate Your Market by Merging SMS and Email Marketing
7Aug By Grace LauNo Comments
Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

6 Ways to Dominate Your Market by Merging SMS and Email Marketing

SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video) When combined with email marketing, however, these limitations vanish. A blend of SMS and email marketing can result in engaging, successful customer journeys that lead straight to conversion. Here, we’ll run through the reasons you should incorporate SMS into your email strategy. Then we’ll tell you our six top tips for merging SMS and email to dominate your market. Advantages of SMS marketing SMS marketing has a lot of very important advantages. By combini...
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See how this writer gets 70% open rates with zero additional work using Auto Newsletters in AWeber
5Aug By Sean TinneyNo Comments
case study, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See how this writer gets 70% open rates with zero additional work using Auto Newsletters in AWeber

By Sean Tinney August 4, 2022 See what steps this content writer took to get paid for his content and to automate his newsletter Randy Cassingham is the founder and writer for This is True, a website, blog, and newsletter called “TRUE” that uses “weird news” as a vehicle to explore the human condition in an entertaining way. TRUE is the oldest entertainment feature on the internet, running weekly for nearly three decades. The newsletter started June 26, 1994 — and has never missed a weekly issue. It is older than Google, Amazon, and eBay. “While I haven’t gotten ‘rich’ from it, I have something that many rich people don’t have: The freedom to live exactly where I want and work and ‘play’ pretty much every day” “One of the big reasons I can do it all is because AWeber’s...
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Content Marketing for Beginners – DigitalMarketer
1Aug By Mickey AndersonNo Comments
become a content marketer, Blog, content creation, content marketer career, content marketing, Content Strategy, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content Marketing for Beginners – DigitalMarketer

A simple, 2-hour-per-month content marketing framework for the content beginner.  Content marketing is vital in developing your audience’s “know, like and trust” factor. It can overcome objections before they happen, increase the perceived value of your offers, and increase customer lifetime. This simple framework will teach you how to create compelling content and repurpose it for multiple platforms in about 2-hours per month.  Core & Hygiene Content  There are two categories of content that every business needs in their content marketing strategy. Core Content and Hygiene Content.  Core Content is the core of your marketing efforts. It should deliver incredible value and include an opt-in. Creating Core Content is resource intensive, so how do you fill in the gaps in your...
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Get more engagement when you set email campaigns to arrive by time zone
31Jul By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Get more engagement when you set email campaigns to arrive by time zone

By Kelsey Johnson July 28, 2022 Send emails that arrive in your subscribers’ inboxes at 10am (or whatever time you choose) — no matter where your subscribers live, worldwide. Effective email marketing is all about sending the right email to the right person at the right time. Now, you can send your emails at the right time for each of your subscribers with AWeber, no matter what timezone they’re in. That timing is important. Getting the content, subject lines, and branding of your emails is important, too. But if your emails arrive at a time when your subscribers are likely to be offline (or asleep), they’ll just get pushed down in the inbox by other emails. So set your campaigns to go out by time zone and start seeing better results from the exact same emails you’re sen...
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3 Reasons to Choose Shopify for Ecommerce with Simon Trafford [VIDEO]
28Jul By Simon TraffordNo Comments
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

3 Reasons to Choose Shopify for Ecommerce with Simon Trafford [VIDEO]

Our brand new eCommerce Mastery Certification is available now: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ Want to know why Shopify should be your number one choice for your eCommerce business? We have three of the top reasons to choose Shopify from the Head Coach of Merchant Mastery, Simon Trafford! Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing. You’ll definitely want to watch as he talks about the 3 email automations you NEED to have so you’re not leaving money on th...
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See How Paula Rizzo Grow Her List to 13,000+ Subscribers Using AWeber
26Jul By Sean TinneyNo Comments
case study, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See How Paula Rizzo Grow Her List to 13,000+ Subscribers Using AWeber

By Sean Tinney July 15, 2022 See what steps this entrepreneur took to grow her email list. And see how you can do it too, using AWeber. Paula Rizzo was apartment hunting in New York City. She knew what she wanted in her new space, but she kept getting distracted by non-essential amenities like wine refrigerators. (Although the term “non-essential” is up for debate.) To make her life easier, she made a comprehensive list of everything she needed in an apartment. Her list helped her score the perfect place. It also sparked the idea for Paula’s business, List Producer, and her book, Listful Thinking. 13,000+ subscribers and growing Paula started her blog before she wrote her book to gauge interest in the topic of list-making. Her first task? Making a list, naturally. ...
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9 VR Marketing Examples to Inspire You in 2022
24Jul By brbecker@hubspot.com (Braden Becker)No Comments
Digital Marketing, Digital Marketing Agency, digital mkt, Free Marketing Software, Internet marketing, Marketing Trends, Online Marketing

9 VR Marketing Examples to Inspire You in 2022

I won't lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand. (more…)
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Joining the DigitalMarketer Community with Garrett D’entremont [VIDEO]
23Jul By DigitalMarketerNo Comments
Blog, certified partner, Digital Marketing, digital mkt, Entrepreneur Interviews, Internet marketing, interview, marketer, networking, Online Marketing

Joining the DigitalMarketer Community with Garrett D’entremont [VIDEO]

Garrett D’entremont, DigitalMarketer Director of Services, explains the incredible benefits of the Certified Partner Community. https://www.digitalmarketer.com/partners/ If you’re looking for a turnkey way to generate additional revenue from your existing clients, this program will provide you with the up-to-date skills and tools you need to systemize and grow your practice. If you want to add a new stream of recurring revenue and scale the services you provide, this program will provide you with turnkey frameworks to systemize, automate, & grow. Plus we can even customizing trainings for your team or clients! The number one reason you should consider our Certified Partner Program is the community. Certified Partners are a community (not a competition) that support one anot...
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How to do online training using AWeber
21Jul By Rob MaddenNo Comments
Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to do online training using AWeber

By Rob Madden July 21, 2022 Training your remote team consistently across multiple timezones doesn’t need to be difficult, time-consuming, or require dozens of folks on a video conference. Most of us have sat through company-wide mandatory training sessions at some point. Everyone files into a large conference room at a set time. There’s one or maybe several presenters lecturing at the front. The content is usually a topic that can be a bit ‘dry.’ There might be several remote team members on a simulcast video conference. These sessions often repeat over several days or weeks in order to get everyone trained. It requires a constant cadence of work to schedule, deliver, track attendance, report to management, and more. Alternatively, you may have been asked to do some onl...
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12 Expert-Vetted Sample Business Plans to Help You Write Your Own
20Jul By cchi@hubspot.com (Clifford Chi)No Comments
business tools, Digital Marketing, digital mkt, Internet marketing, Online Marketing

12 Expert-Vetted Sample Business Plans to Help You Write Your Own

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. The same logic applies to business. If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market. (more…)
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Making Your Website Look Expensive with Simon Trafford [VIDEO]
18Jul By Simon TraffordNo Comments
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Making Your Website Look Expensive with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.
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Are Your Guarantees Hurting Your Online Sales? with Simon Trafford [VIDEO]
15Jul By Simon TraffordNo Comments
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Are Your Guarantees Hurting Your Online Sales? with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.
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How to test emails before you send them
13Jul By Pam NeelyNo Comments
best practices, Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

How to test emails before you send them

By Pam Neely July 12, 2022 Don’t lose subscribers because of errors in your emails! Here’s how to avoid cringe-worthy mistakes. Remember that cringe-worthy moment when Steve Harvey read the wrong name for the winner of Miss Universe? Don’t be like Steve. Avoid mistakes in front of a large audience by testing emails before you send them. This doesn’t take a lot of time – maybe five to 10 minutes. It will keep you from embarrassing yourself and annoying your subscribers. One bad experience can be enough to turn a subscriber away for good. But if you do accidentally pull a Steve Harvey and mess up? It happens. Don’t let the fear of making a mistake keep you from sending your emails. You can always send an apology email. The two most common types of email mark...
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The Ultimate List of Email Marketing Stats for 2022
12Jul By Katrina KirschNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The Ultimate List of Email Marketing Stats for 2022

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.  (more…)
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Why People Don’t Respect Marketers & How to Elevate the Marketing Profession
10Jul By Mark de GrasseNo Comments
become a content marketer, Blog, content marketer career, content marketing, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email outreach, Internet marketing, mark de grasse, Online Marketing

Why People Don’t Respect Marketers & How to Elevate the Marketing Profession

As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more people, create better products, and build empires of sustainable revenue.  Even so, no one gets excited to see a marketer walk into the room. When the accountant walks into an office, managers are happy to throw their accounting work at them. When the lawyer arrives to ensure legal compliance, no one thinks twice about handing their contracts over. Even when a plumber arrives, no one questions how they fix the toilet, they’re just happy that the toilet i...
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The creator economy in 2022: 8 experts on how to survive and thrive
9Jul By Pam NeelyNo Comments
build an audience, Digital Marketing, digital mkt, Internet marketing, Learn, Online Marketing

The creator economy in 2022: 8 experts on how to survive and thrive

By Pam Neely July 6, 2022 Should creators be concerned about the state of the economy, or even about the creator economy itself? Gas prices. Inflation. The war in Ukraine. The stock market. There have been more than a few red flags about the economy lately. It’s got a lot of people nervous — consumers especially. (Looking at you, record low consumer sentiment index.)What does all this mean for creators and the creator economy? Are the opportunities for creators still so incredible that they don’t have to worry about the larger economy… or are they about to get hit on the chin?We’ve been wondering about this, and while we know our answer to this question, we wanted to get other peoples’ take. So we reached out to eight experts who advise creators and are creators themselves.We a...
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8 Effective Ways to Ensure Ecommerce Business Success
5Jul By Guarav SharmaNo Comments
Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

8 Effective Ways to Ensure Ecommerce Business Success

It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many.  According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025. Image via Statista While brick-and-mortar stores are gradually losing their dominance, the digital marketplace is blazing. More and more ecommerce brands, big and small, are coming up and gaining a foothold in this ever-expanding landscape. If you are one such ecommerce business striving to taste success, you know how demanding and competitive things can be. And you only beat the fierce competition with aggressive ecommerce marketing strategies like digital advertising, content marketing, social media marketing, etc....
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How to write confirmation emails your audience will love
4Jul By Sean TinneyNo Comments
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

How to write confirmation emails your audience will love

By Sean Tinney June 30, 2022 Don’t leave people in the dark. Send them a helpful confirmation email that lets them know the status of the request or order they just placed. Your confirmation email is an important first impression. It sets the tone for your relationship with subscribers and can improve engagement for future emails. Picture this – you just booked your dream vacation online. But you never received an email confirmation. You may be wondering if your order was processed. Now you have to spend time contacting the travel agency to make sure your vacation was booked. That is not a good experience. You wouldn’t want to do that to your customers. That’s why you need to set up a good confirmation email. In this article, you’ll learn: What is a confirmatio...
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How to Blog When You Have No Time
2Jul By mgeorgieva@hubspot.com (Magdalena Georgieva)No Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to Blog When You Have No Time

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time. How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine. Blogging Time Management Blogging time management refers to the ability to effectively make use of your time for blogging and content creation. This could be as simple as creating a schedule to get blogging tasks done on a weekly basis and figuring out which times of day you’re most productive. No matter what you’ve got on your marketing plate, it won’t get done without proper...
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3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]
1Jul By Scott CunninghamNo Comments
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]

Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Founder and Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.
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Email shouldn’t be boring: How to create a horoscope generator within an email
29Jun By Chris VasquezNo Comments
content ideas, Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Email shouldn’t be boring: How to create a horoscope generator within an email

By Chris Vasquez June 28, 2022 Spice up your emails with simple Jinja code that generates a text rotator. The best way to keep your emails from feeling blah is to write interesting, relatable content that personally addresses the thoughts and feelings of your audience. But when you look at the broader internet, sites have all sorts of other surprising and delightful little widgets that add that little bit of magic to move an audience from liking content to loving it. A lot of people think you can’t replicate those bits of delight in an email; but at AWeber we know that’s not true. We’ve built our templating language in a way that lets you create all sorts of exciting dynamic and personalized elements for your audience. I’m going to show you how to create a horoscope that...
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Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]
26Jun By Lauren PetrulloNo Comments
advertising, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]

Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, co-founder of chatbot service Bot Blondes, AND DigitalMarketer Academy Faculty Member. Lauren is also one of the subject ...
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The importance of actively listening
24Jun By Chris HenrichNo Comments
Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, surveys

The importance of actively listening

By Chris Henrich June 23, 2022 Are you listening to your audience? You should be. Your audience has all the insights you need to make informed decisions about your product or service offering. Actively engage with them and solicit their feedback to ensure you always deliver value.   Most decisions are made stronger after considering the perspective and feedback of the people they’ll impact most. For a business owner or creator like you, this means your customers or audience.  There are often multiple ‘right solutions’ to the challenges your audience faces over the course of any day. You are far more likely to discover and deliver the best ‘right solution’ when you directly ask for feedback and actively listen to what your audience has to say about you, your product, or y...
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How to Drive More Traffic and Conversions from Social Media
21Jun By Ann SmartyNo Comments
Blog, brand, branding, business name, color palette, Conversion, Digital Marketing, digital mkt, email outreach, Internet marketing, mood board, Online Marketing, social media, social media conversion, social media marketing, traffic

How to Drive More Traffic and Conversions from Social Media

Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing to think about their business, even if they are decision makers. Here are a few ways to drive traffic and convert it into conversions, sales and leads from your social media channels. 1. Set up your social media profiles This is a fundamental step a surprising number of businesses are missing: Make sure your social media profile provides a clear way to learn more about your company, read clients’ testimonials and contact you. Instagram Instagram bio allows a single clickable link...
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Why Are My Emails Going to Spam?
20Jun By Pam NeelyNo Comments
Deliverability, Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Why Are My Emails Going to Spam?

By Pam Neely June 8, 2022 Nobody likes spam. But you know what’s even worse? Having your emails categorized as spam. If you’ve put a lot of work into an email message or a newsletter, it can sting to see even one person mark it as spam.  Why would anyone do that, right? You’re a good sender. You’re not… a spammer! But even good people can get their messages marked as spam. So let’s help your self-esteem and your email marketing metrics. We’ll walk through how even the best people can occasionally have their emails end up in the spam folder. What is spam? Spam is any email sent to someone who did not sign up to receive it. Spam is sometimes also called “unsolicited bulk email” or “junk email.” Incredibly, almost half of all emails sent are spam. This means that ...
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20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]
18Jun By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Resume

20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]

If you have your doubts, it’s likely time to update your bio, and we have some of the best professional bio examples to get you started.Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.But if you’re anything like me, you probably don't think about your professional bio until you’re suddenly asked to "send one over via email." You have approximately one afternoon to come up with it so you scramble together a bio that ends up reading like this:"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech...
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Choosing Music for your Brand
16Jun By Juana SkyNo Comments
Blog, brand building, brand identity, Brand Strategy, Campaign Creation, content marketing, customer value journey, Digital Marketing, digital mkt, Internet marketing, Online Marketing, optimization

Choosing Music for your Brand

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. Stronger emotional connections stay top of mind and you want your customers and community to keep you top of mind! When that happens, the value you offer is easily accessible when the need for your solution arises.  In this article, you’ll work through how to decide on the soundscapes of your brand. 3 Tips to Using Music for Your Branding and Marketing Strategy  These three tips dive into client point of view and holistic brand alignment. You’ll  explore how those factors apply to creating and choosing unique music for your brand. By going through this process you’ll have a sound music planning strate...
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Best fonts for emails: How to make your emails look great and easy to read
15Jun By Dmitry KudrenkoNo Comments
Digital Marketing, digital mkt, email design, email outreach, Internet marketing, Learn, Online Marketing

Best fonts for emails: How to make your emails look great and easy to read

By Dmitry Kudrenko June 14, 2022 So you want to make your emails look great, but you’re not a designer? No worries! Here’s how to pick the right font. Coming up with the best fonts for emails can be a challenging and time-consuming task. Which typeface will improve the readability of your message? What color combinations and font size should you use to hold your subscribers’ attention?  We’ve got you covered! By the end of this article, you’ll know how to choose the best typeface and font settings for your brand. Plus, we’ll give you an expert’s list of email-friendly fonts. Read on to learn the basic principles of typography for your emails. Why fonts matter People usually spend about 10 seconds looking through brand emails. Besides a catchy subject line and attentio...
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15 TikTok Content Ideas for Businesses
13Jun By fneedle@hubspot.com (Flori Needle)No Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media marketing

15 TikTok Content Ideas for Businesses

A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform.Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. (more…)
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Everyone THINKS It’s Apple Versus Facebook, But They’re Wrong! with Lauren Petrullo [VIDEO]
12Jun By Lauren PetrulloNo Comments
advertising, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

Everyone THINKS It’s Apple Versus Facebook, But They’re Wrong! with Lauren Petrullo [VIDEO]

You can tell that Facebook has its sights set on Amazon, and the impact that it will have to social commerce is MASSIVE. Apple’s impact to Facebook ads is long passed the conversation. Meta is about to do something BIG, but how exactly are they going to take on Amazon? We’re glad you asked!Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, co-founder of chatbot service Bot Blondes, AND DigitalMarketer Academy Faculty Member.  Lauren is also one of the subject matter experts on our new and improved Ecommerce Marketing Certification!Want to learn more about how eCom...
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Don’t let your Discord community evaporate
10Jun By Chris VasquezNo Comments
Culture, Digital Marketing, digital mkt, email newsletters, email outreach, Internet marketing, Online Marketing, social media

Don’t let your Discord community evaporate

By Chris Vasquez June 9, 2022 Building a community is tough. Keeping them engaged can be even more difficult. Would you rather watch or listen to this post? We’ve got you covered. Discord is one of the most popular tools for creators to stay connected with, educate, and sell to their community. It’s probably the best tool out there for connecting people in synchronously and for asynchron-ish conversation that is best experienced real-time but can still be helpful after the fact. But its incredible popularity can be one of its biggest curses. Sometimes there’s so much activity it can become overwhelming. Take my community for digital artists. The initial launch was a roaring success. I saw a wave of passionate, interested people join the community and immediately ge...
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A Beginner’s Guide to Video Marketing for Small Business
7Jun By Matt BuchananNo Comments
Blog, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

A Beginner’s Guide to Video Marketing for Small Business

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content.  Prior to the smartphone, the cost of producing and distributing video was immense. Most small businesses couldn’t afford to do video marketing. Video was dominated by major brands that had the budgets to make professional videos and air them during commercial time on TV. In so many ways, the smartphone changed the rules of the game. And for once, it stacked them in favor of the little guy, not massive corporations. No where is that more evident than with video.  Now, a small business owner can create and publish a video in a ma...
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Best Practices for Double Opt-in
5Jun By Alyse FalkNo Comments
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing

Best Practices for Double Opt-in

By Alyse Falk May 10, 2022 Building your list the right way has long-term rewards. How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of confirmation, you can end up with a less engaged and less profitable list.  This is why one of the proven best practices of email marketing is to use “double opt-in.” In this post, we’ll cover: What double opt-in isDouble opt-in versus single opt-inAn example of how double opt-in worksThe pros and cons of each sign up settingHow to set up double opt-inCommon mistakes people make when they set up double opt-in Double opt-in does require some extra work, both for you and your subsc...
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Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO]
2Jun By Simon TraffordNo Comments
Blog, Conversion, conversions, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email, email automation, email automations, email flows, email list, Email Marketing, email outreach, Excite, Internet marketing, Online Marketing, videos

Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.
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How to Include a Physical Address in Your Emails Without Revealing Where You Live
1Jun By Pam NeelyNo Comments
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, spam

How to Include a Physical Address in Your Emails Without Revealing Where You Live

By Pam Neely May 24, 2022 CAN-SPAM law requires all commercial emails include the sender’s physical address. But that doesn’t mean you have to include your home address. Adding your business’s — or your own — physical address to all your emails is a required step when you set up your first email campaign. It makes some people a little nervous. “What if someone comes to my house?”  Fortunately, there are ways to meet this requirement without revealing where you live or risking a fine. But first, let’s explain why you have to include that physical address. CAN-SPAM law and physical email address Everybody hates spam emails. (Especially us!) And adding a physical address to your emails is one of the best ways to stop spammers and reduce how many unwanted emails we ...
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3 Tips for Hiring Team Members for Your Marketing Agency with Jeff Hunter [VIDEO]
28May By Jeff HunterNo Comments
Agencies & Consultants, agency growth, agency owner, Blog, candidate, Digital Marketing, Digital Marketing Agency, digital mkt, experiential hiring process, hiring, hiring advice, hiring marketers, Hiring process, hiring tips, how to hire, Internet marketing, job candidate, marketing agency management, Online Marketing, videos

3 Tips for Hiring Team Members for Your Marketing Agency with Jeff Hunter [VIDEO]

Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and "King of Outsourcing" at VA Staffer. VA Staffer is an inbound marketing agency powered by virtual assistants that helps business owners get things done.
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How to effectively brainstorm in a remote environment
27May By Chris VasquezNo Comments
Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, remote-first

How to effectively brainstorm in a remote environment

By Chris Vasquez May 26, 2022 It’s important to have methods for idea generation that really work in an increasingly remote world. Here’s what’s worked for us. One of the things that seemed most challenging when AWeber was transitioning from a physical location to becoming a remote team was figuring out how we’d effectively brainstorm. So much good creative work comes from people putting their heads together, identifying problems to be solved, and coming up with ways to solve them. Historically at AWeber, we had done this by swinging by someone’s desk, or catching them in a common space and working things through on a white board. How could we maintain this free-flowing innovation when people weren’t in the same physical space (or even the same time zone)? It turns out i...
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Product Market Fit with Scott Cunningham [VIDEO]
24May By Scott CunninghamNo Comments
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time?  “Facebook doesn’t work for my business.” If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling. In this video: Start Here to Sell More: 00:22-00:30 What If I’m Selling a Brand New Product? 00:51-1:02The Formula for Winning in Ecommerce: 1:21-1:34 Learn more about ecommerce: The Future of Ecommer Marketing Is Now ➡️ https://www.digitalmarketer.com/blog/future-of-ecommerce-marketing/ Use This Framework to Build Ads That Move Product ➡️ https://www.digitalmarketer.com/blog/offer-harmonics-scott-cunn...
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How To Grow Your Email List With Social Media: 10 Experts Share Their Best Tip
22May By Pam NeelyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing, social media

How To Grow Your Email List With Social Media: 10 Experts Share Their Best Tip

By Pam Neely May 19, 2022 Social media can be a fantastic way to find more email subscribers – if you use the right tactics. Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other?  We say they can amplify each other. Big time. And so do ten of the top social media experts.  We reached out to each of these influencers because they are experts in a specific social media platform. They know their stuff, cold. We asked them for their best tip on how to grow an email list with social media right now. These aren’t the general, tired tips you’ve heard so many times before. These are the proven, under-the-radar stuff that actually works – the same tactics these influencers have used to gr...
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How to Write a Respectable Resignation Letter [+Samples & Templates]
20May By Caroline ForseyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Job Search, Online Marketing

How to Write a Respectable Resignation Letter [+Samples & Templates]

If you’re leaving your job, you’re not alone. The workforce has revolutionized into “The Great Resignation.” Some experts have renamed the recent spikes in employee resignations as “The Great Reimagination” or “The Great Realization.” People are reevaluating how they work, where they work, and why they work. (more…)
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How to Turn a Side-Hustle Into a Real and Viable Business
19May By Philip PileticNo Comments
Blog, customer avatar worksheet, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, small business owner, target audience, target market

How to Turn a Side-Hustle Into a Real and Viable Business

In the years leading up to the COVID-19 pandemic, a fascinating shift was underway. Each year, an ever-growing portion of the workforce was counting on freelance work for some or all of their income. It was a phenomenon that many industry observers referred to as the rise of the gig economy. By 2020, there were 64.8 million freelance workers in the US alone. And experts predicted that a full 50.9% of the US workforce would be freelancing by 2028. Then the pandemic changed everything. Suddenly, millions of workers with full-time jobs found themselves out of work and exploring their options. Their predicament sent the freelance boom into hyper-drive. But it also changed the nature of the decisions workers faced. Before the pandemic, most workers were content to use their freelance work...
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5 Ways to Identify Customer Pain Points So You Can Nail Your Marketing Messages
17May By Pam NeelyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, Writing

5 Ways to Identify Customer Pain Points So You Can Nail Your Marketing Messages

By Pam Neely May 17, 2022 Want to know why people buy – or don’t buy – from you? Understanding customer pain points will explain a lot. Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this. People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might influence someone’s purchase decision, they’ll ultimately buy something because it solves a problem. Don’t have time to eat an expensive sit-down meal? Grab food at McDonald’s. Can’t sleep because your neighborhood is noisy? Get a pair of earplugs or a white noise machine. Tired of driving to the gym every day? Purchase an at-home workout program on DVD. Once you understa...
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How to get free leads and sales with social [VIDEO]
14May By Kris KrohnNo Comments
Agency, Blog, customers, Digital Marketing, digital mkt, engage, engagement, Internet marketing, Kris Krohn, Marketing Agencies, marketing agency, marketing careers, Marketing Strategy, metrics, Online Marketing, social media, subscribers, traffic

How to get free leads and sales with social [VIDEO]

Kris Krohn Kris Krohn is a business coach, best-selling author, world-class speaker, and life-changing breakthrough mentor. For over a decade now, Kris has empowered people to grow their wealth, health, and personal power. From his innovative approaches to real estate investing to his powerful Limitless Belief Breakthrough, Kris helps people bridge the gap between where they are and the results they want. -Financially free at age 26 -A real estate investing expert with over 5000 deals and over a billion dollars in real estate transactions. He leverages his team and strategies to provide turn-key solutions for those wanting to profit in real estate -Owns hundreds of businesses and is an active investor in deals around the wor...
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Going back to the office? Here’s why we’re not.
13May By Kathleen HerrmannNo Comments
Culture, Digital Marketing, digital mkt, Internet marketing, Online Marketing, remote-first

Going back to the office? Here’s why we’re not.

By Kathleen Herrmann May 12, 2022 AWeber is all-in on remote-first. Learn why we’re not going back to the office. We’re AWeber – a mighty team of 89 remote-first team members that span three time zones, two countries, and 15 states; all working together to help small businesses and entrepreneurs grow by forming meaningful connections with their audiences. At this point, I’m sure we all know someone who’s returned to the office. Returned to waking up earlier, fighting traffic during daily commutes, wearing pants… And why?  What productivity was lost working remotely?  Of course, there are SOME benefits to meeting in person (we plan on doing company-wide retreats after all!), but for us the benefits of staying remote-first far outweighed being in person. Here’s wh...
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What Are Keywords? (and Why You Need to Know How to Find Them)
11May By Feta DennisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, PPC, SEO

What Are Keywords? (and Why You Need to Know How to Find Them)

What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need. (more…)
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A Better Strategy for Media Buying with Hassan Bash [VIDEO]
9May By Hassan BashNo Comments
advertising, Blog, Customer avatar, Digital Marketing, digital mkt, Internet marketing, marketing for coaches and consultants, Media buying, media buying strategy, Online Marketing, paid advertising, Paid Media, paid media strategy, paid traffic, sales, sales and marketing, target audience

A Better Strategy for Media Buying with Hassan Bash [VIDEO]

Hassan Bash I'm the owner of Bash Revenue, and we help companies increase revenue with online sales and marketing funnels since 2014. I am Half Saudi / American, and that helps me understand the different demographics in the world. I have studied NLP stands for Neuro-Linguistic Programming, a pseudoscientific approach to communication, personal development, and psychotherapy created by Richard Bandler and John Grinder in California, United States, in the 1970s. In other words, learning NLP is learning the language of your own mind!
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When and How To Use Plain Text Emails
8May By Pam NeelyNo Comments
Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

When and How To Use Plain Text Emails

By Pam Neely May 6, 2022 Don’t overlook plain text emails. Sometimes, they can outperform fancier HTML emails. Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself. So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading. This article will cover: What is a plain text email? A plain text email is what it sounds like: It’s an email message that only includes text. There are no images or graphics and no formatting. All the links are written out. Here’s an example of a plain text email: And here’s the HTM...
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5 Ways to Drive Traffic and Sales with Short Videos
5May By Kyle DulayNo Comments
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, Reels, short video content, shorts, Social, social media marketing, Social Media Strategy, stories, tiktok, video marketing, YouTube Shorts

5 Ways to Drive Traffic and Sales with Short Videos

We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes.  Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.  But why is short video content better than traditional long-form content? Let’s assume you have an excellent blog post on your website about a particular feature or a product that you offer. The chances are that even if a particular set of your audience is intrigued by the content in the article, they might not read the entire thing. And this can happen due to a multitude of reasons including sh...
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25 Free or Cheap Ways to Build an Email List from Scratch
3May By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

25 Free or Cheap Ways to Build an Email List from Scratch

By Kelsey Johnson April 26, 2022 Starting an email marketing list? Here are 25 ways to get subscribers without an audience. Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels. But what’s the best way to get started? How do you grow an email list without an existing audience to market to? If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you. Read on for 25 free or budget-friendly ways to grow your list, even if you don’t already have followers somewhere else. Note: Ideas that require payment will have a U.S. dollar sign ($) next to them. Jump ahead to your favorite list growth idea: Optimize website signupsWebsite chatb...
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Building a Successful Business: 5 Foundational Metrics [VIDEO]
30Apr By DigitalMarketerNo Comments
Agency, Blog, customers, data, Digital Marketing, digital mkt, engage, engagement, Internet marketing, LTV, Marketing Agencies, marketing agency, marketing careers, Marketing Strategy, metrics, Online Marketing, subscribers, traffic

Building a Successful Business: 5 Foundational Metrics [VIDEO]

Our very own Cydney D’Costa shares knowledge we’ve gathered from years of experience and countless hours serving clients. Prove to your clients their money and business are in good hands and that you’re invested in their success by sharing these foundational metrics with them:  TrafficEngagementSubscribersCustomersCustomer Lifetime Value Learn the right data to collect and how to interpret it to help clients see what’s going on and why your services are so valuable.  In this video: Engagement Metrics to Keep a Close Eye On: 1:30 – 1:41The Most Common Mistake People Make on Social Media 1:53 – 2:05How to WOW Agency Clients & Stand Out From the Crowd 2:56 – 3:15 The Magic Zone for Marketers and Businesses 4:25 – 4:31 Download the Cust...
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Welcome Email Campaigns: How to Onboard New Subscribers
28Apr By Pam NeelyNo Comments
automation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing

Welcome Email Campaigns: How to Onboard New Subscribers

By Pam Neely April 28, 2022 Want to make a great first impression with your new email subscribers? Send them a welcome email campaign. It’s a big deal when someone signs up for your email list. You’ve put in a lot of work to attract this person and to build up enough trust with them that they’ll let you into their inbox.  But the work isn’t done once they’ve signed up. Now your job is to engage them – to build on the trust and interest you’ve established with them so they’ll become a long-term, enthusiastic subscriber.  All that starts with a welcome email.  What’s a welcome email? A welcome email is an automated email message that is sent out to new subscribers as soon as they sign up for your email list. Some email marketers don’t send a single welcome email –...
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The 5 Most Common Missing Elements of Email Campaigns
24Apr By DigitalMarketerNo Comments
Blog, customer value journey, cvj, Digital Marketing, digital mkt, email campaign, email list, Email Marketing, email marketing ideas, email marketing metrics, email marketing strategy series, email outreach, Internet marketing, Marketing Strategy, metric tracking, Online Marketing, subscriber, welcome email

The 5 Most Common Missing Elements of Email Campaigns

Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! Here are the 5 essential elements of email marketing you have to implement.  Number 1: Email Personalization and Segmentation When possible, address your subscribers by their first name. Emails with a name in the subject line have a 26% higher open rate than one without personalization. Getting a subscriber’s name is as easy as adding the field to your email newsletter sign-up or contact form. The process of splitting up your master list of subscribers is called se...
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New AWeber Updates and Feature Releases
22Apr By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, New Features, Online Marketing, Updates

New AWeber Updates and Feature Releases

By Kelsey Johnson April 21, 2022 Our regularly released new features and updates all come directly from your feedback. Check out what’s new. Get more out of your AWeber account when you keep up on the newest feature releases — requested by and built specifically for customers like you. All Recent AWeber Updates Jump directly to an update: The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions. What’s new? Element navigation on the side The “move,” “copy,” and “delete” buttons are in a new place. You’ll no longer see blue and black boxes surrounding the row / el...
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5 Tips for Agency Owners to Win with Cold Leads
17Apr By Jena ApgarNo Comments
agency owner, Attract More Clients, awareness, Blog, cold leads, conversion funnel, customer value journey, cvj, demand generation, digital marketer, Digital Marketing, digital mkt, freelancer, Internet marketing, Lead Generation, Leads, marketing agency, morning routine, Online Marketing, sales funnel, videos

5 Tips for Agency Owners to Win with Cold Leads

Jena Apgar I am now the CEO & Marketing Strategist at Warfare Marketing, a Veteran owned, Profit Driven, Marketing Strategy Agency for small to mid-sized firms focused on bringing in qualified leads and sales 24/7 that drive the bottom line.
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Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers
16Apr By Pam NeelyNo Comments
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers

By Pam Neely April 15, 2022 Are inactive subscribers weighing down your email marketing results? See how to revive your list with re-engagement emails. Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high. In this post, we’ll show you: Why re-engagement email campaigns are importantHow to write effective re-engagement emails10 great re-engagement email examples But first, let’s talk about decay. Specifically, email list decay.  Email list decay (aka “email address decay” or “email database decay”) is the percent of email subscribers’ addresses that are abandoned or go inactive. List decay can happen for many reasons, like someone leaving a job or creating a new email address and abandoning their old email addres...
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The #1 Reason Your Marketing Agency Is Failing
11Apr By DigitalMarketerNo Comments
agency owner, Blog, Business Growth, Digital Marketing, Digital Marketing Agency, digital mkt, How to scale your business, Internet marketing, Marketing Agencies, marketing agency, marketing careers, Marketing Management, Marketing Strategy, Online Marketing, scalability, scale your agency

The #1 Reason Your Marketing Agency Is Failing

Running a marketing agency isn’t easy. It’s not even *slightly* hard. It’s really hard. The challenges you face will have you questioning why you chose to build an agency in the first place, and if it’s time to throw in the towel. Difficult clients, employees, and deliverables turn the romanticized dream of agency life into a one-way ticket to personal development land. This is the land that requires you to level up your mindset—or fall flat in your business. We’re not recommending any books or courses that will change the way you look at your agency (and life). Instead, we want you to take a look at how you’re running your agency…and why that’s keeping you in a perpetual cycle that feels like this: And this advice comes straight from Ryan Deiss, co-founder and CEO of Digit...
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A Fresh New Look for the Message Editor
9Apr By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Online Marketing, Updates

A Fresh New Look for the Message Editor

By Kelsey Johnson April 7, 2022 Faster and easier navigation. Less visual clutter. Plus, copy-and-paste into the message editor is now a breeze. The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions. What’s new? Element navigation on the side The “move,” “copy,” and “delete” buttons are in a new place. You’ll no longer see blue and black boxes surrounding the row / element you’re working on. Instead, you’ll see a light gray line on the right side of your element. The row will have a light blue box surrounding it only if you are directly working on that particular row. In the ne...
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Omnichannel Strategy in B2B Marketing
8Apr By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Omnichannel Strategy in B2B Marketing

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to the audience via mult...
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What Marketers Need to Know About Web 3.0
5Apr By DigitalMarketerNo Comments
before and after grid, Blog, Customer avatar, Digital Marketing, digital mkt, Internet marketing, Marketing Agencies, Marketing Skills, Marketing Strategy, Online Marketing, Web 3.0

What Marketers Need to Know About Web 3.0

Whether you realize it or not, you’re familiar with Web 2.0 already. You navigated to our website, clicked on this article, and you’re now reading it. Consider yourself a Web 2.0 aficionado.  Web 2.0 is the web you’ve grown to know over the past 15-ish years. It’s the web that marketers have learned to use to help customers in need, social media exists…and the reason data privacy is a regular conversation in Congress these days. Web 3.0 is the next version of the web.  It seems overwhelming because it involves a lot of new worlds that you’re not familiar with, like cryptocurrency and blockchains. But, you don’t need to understand every detail of crypto or blockchains to know what Web 3.0 is. You don’t understand exactly how the current web (Web 2.0) works, do you? Nope. Yet ...
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Why No-Reply Email Addresses are Bad & What To Use Instead
3Apr By Sean TinneyNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why No-Reply Email Addresses are Bad & What To Use Instead

By Sean Tinney March 29, 2022 Sending emails from “noreply@” addresses can hurt your results. We’ll let you know what to do instead. Have you ever received an email with a “do not reply” address like noreply@example.com or do-not-reply@example.com. I don’t like the way they look in my inbox, with their tough and unwelcoming facade, so I marked the emails as trash without even reading them. If you’re being disregarded based on the email you send from, you’ve got a great opportunity for better open and click rates. Avoid the trash folder and spam complaints by opening up a line of two-way communication, and making your audience feel like individuals – not just another email address. What is a no-reply email address? A no-reply email address (or “do not reply” add...
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3 Lessons in Customer-Centricity | MarketingProfs
1Apr By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Lessons in Customer-Centricity | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! The problem with "ready, aim, fire" is the "aim" part. In the world of customer experience (CX), collecting customer data is like being "ready." Collected data is the starting point for any CX program. And acting on that f...
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DigitalMarketer Launches Academy: Leading Marketing eLearning Company Creates Learning Paths
29Mar By DigitalMarketerNo Comments
Blog, certification course, certification courses, Digital Marketing, digital mkt, elearning, Internet marketing, learning path, learning paths, marketing careers, Marketing Strategy, Most Popular, online education, online learning, Online Marketing

DigitalMarketer Launches Academy: Leading Marketing eLearning Company Creates Learning Paths

DigitalMarketer The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.
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The 7 Survey Emails That Will Upgrade Your Marketing
28Mar By Liz WillitsNo Comments
Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The 7 Survey Emails That Will Upgrade Your Marketing

By Liz Willits March 22, 2022 Want to learn more about your audience? Try survey emails! There’s a reason top marketers send survey emails so frequently — they work. Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services. How? Because once you know exactly what your subscribers want, then you know what to give them. No more guessing about “would they like this thing, or that thing?” Just ask them with a survey email.  We’ll cover seven types of survey emails that will make your marketing much more effective. We’ve also included a few survey email examples from industry experts. 1. Welcome email survey Getting feedback from your audience is so important that many experts include a survey or question in the first ema...
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Apple Privacy Updates – 4 Tips for Better Email Metrics
26Mar By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Apple Privacy Updates – 4 Tips for Better Email Metrics

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! Email remains one of the most direct and effective channels for communicating with customers, and email open rate is the most common metric that marketing departments use to measure email campaign success. But Apple iOS 15...
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Turn a Cold Lead To a Hot Lead with Paid Traffic
23Mar By Kasim AslamNo Comments
advertising, Blog, cold lead, Digital Marketing, digital mkt, Funnels, hot lead, Internet marketing, Lead Generation, Marketing Strategy, Online Marketing, Paid Media, paid traffic, sales funnel, sales offer, Traffic Generation, warm lead

Turn a Cold Lead To a Hot Lead with Paid Traffic

There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads. What Is Cold Traffic? Someone who knows nothing about your product is a cold lead. Honestly, a cold lead might not even recognize they have a problem. If they are aware of a problem, they might not know a solution exists. Cold traffic isn’t ready to engage.Cold traffic isn’t ready to buy.Cold traffic might not even want to hear from you. You might be thinking, “why waste my time and ad spend trying to win over someone who doesn’t even want to hear from me?” Beca...
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Email Writing Hacks: 6 Writing Tips for Any Kind of Email
21Mar By Pam NeelyNo Comments
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Learn, Online Marketing

Email Writing Hacks: 6 Writing Tips for Any Kind of Email

By Pam Neely March 17, 2022 Want to know how to write emails your readers will love? These email writing hacks will make your job as a writer easier and make your emails more effective. Most of us are not born writers. And yet we spend hours every day writing. Writing texts, writing notes, writing Slack messages… and writing emails. We all write a lot of emails. We read a lot of emails, too. The average person spends three hours a day checking work emails and two hours a day checking personal emails. If we’re going to spend that much time on something, let’s do it well. Because everyone knows what it’s like to read a terrible email, whether it’s a marketing email, a professional email, or a personal email.  Those all are very different types of emails, but they actual...
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17 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]
18Mar By weidertgroup.intern@gmail.com (Jamie Cartwright)No Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Presentations

17 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]

Creating a great PowerPoint presentation is a skill that any professional can benefit from. The problem? It’s really easy to get it wrong. From poor color choices to confusing slides, a bad PowerPoint slideshow can distract from the fantastic content you’re sharing with stakeholders on your team. (more…)
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4 Types of Offers That Can Instantly Increase Revenue
17Mar By Adam LyonsNo Comments
Blog, Digital Marketing, digital marketing methods, digital mkt, email outreach, Internet marketing, Marketing Agencies, Marketing Management, Marketing Tools, Online Marketing, Tools

4 Types of Offers That Can Instantly Increase Revenue

I buy companies, and I start by identifying what offer is going to be ideal to increase cash flow and have the company pay for itself. 4 Types of Offers Every Company Should Have (at a minimum) Four different offers at four different price points. 1) Free Community with Highly Desirable Free Content (Education) 2) Core Offer (Do It Yourself or DIY) 3) Upsell (Done With You or DWY) 4) Upsell (Done For You or DFY) Example: Paintbrushes 1) Join our community of painters2) Buy our brushes3) Join a paid group painting class4) Let us Paint for you. We Identify Each of the Offers With the Same Survey We Identify Each Of The Offers With The Same Survey. do this with a simple 4 part survey that we build in Google Forms. The survey can either: Be sent to every...
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Top 5 Goals for Your Email Marketing Campaign
15Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Top 5 Goals for Your Email Marketing Campaign

By Sean Tinney March 10, 2022 Establish email marketing goals to help guide your efforts, making it easier for you to track and achieve success Your email marketing strategy should start with setting measurable and attainable goals. After all, when you have clear objectives and targets to aim for, it can make it easier for you to stay motivated. And with preparation, you can execute a game plan to get the list growth, engagement rates, and business results you’re looking for. To help you get started, here are five email marketing campaign goals to help you achieve success starting today: Grow your email subscriber listIncrease your email open ratesImprove email click-through ratesRetain current customersReduce unsubscribes 1. Grow your subscriber list As an ema...
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How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
12Mar By mconley@hubspot.com (Megan Conley)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Free Marketing Software, Internet marketing, marketing budget, Online Marketing, PPC

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

Let's say your company decided to invest in a website redesign to improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you ask is, "How much is this website redesign going to cost?" The answer, of course, is "it depends." Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? If only there were a way to organize your answers to all of these questions — a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Good news: Marketing budget templates can help. Included in our eight marketing budget templates bundle is a template to manage your website redes...
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5 Keys To Success In Life & Business After Sports
10Mar By Cletus CoffeyNo Comments
Blog, digital marketer, Digital Marketing, digital mkt, Entrepreneur Interviews, entrepreneurship, Internet marketing, Online Marketing

5 Keys To Success In Life & Business After Sports

It’s no secret why athletes struggle in the transition to life after sports, but one of the most important elements is getting clarity and understanding on these five components. Because without them, you are going to continue to feel stuck, struggling, and unfulfilled. The Five P’s of Your Success in Life After Sports What’s up my former athlete family? It’s Cletus Coffey, the founder of recovering athlete coaching and training. This article is about the five P’s of your success in life after sports. After you read this you’re going to think: “ah, goodness, how did I not remember this? How did I not understand this?” See, in my journey, I didn’t have someone that understood me specifically. I did a ton of personal development work, coaching and training, I read the books, and I f...
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How to Build (and Grow) Your Email List with Facebook
9Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing, social media

How to Build (and Grow) Your Email List with Facebook

By Sean Tinney March 8, 2022 Facebook can be an extremely efficient and cost effective channel to grow your email list. See how easy it can be with these tips. When it comes to building an email list, the challenge is finding people who are interested in your brand. Whether you’re starting from scratch or seeing a plateau in email signups, it’s time to find new marketing tactics to reach customers where they are.  That’s where Facebook comes in.  With over 2.9 billion active monthly users, Facebook is a powerful tool for lead generation. But you don’t want just anyone signing up for your emails. With Facebook, you can define an audience and run targeted campaigns to help find the right audience and grow your list with more relevant leads. Do you have doubts...
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How to Prepare for the Loss of Third-Party Cookies
7Mar By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Prepare for the Loss of Third-Party Cookies

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! A day without third-party cookies is looming: By late 2023, Google plans to eliminate the use of third-party cookies in Chrome—a browser used by an estimated 3.04 billion people worldwide, essentially disabling how most of...
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