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How to get honest feedback from remote user interviews

16Oct

By Chris VasquezNo Comments

Culture, Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to get honest feedback from remote user interviews

By Chris Vasquez October 13, 2022 We’ve been conducting remote user interviews for years. He’s what seems to work best. Honest feedback is absolutely necessary to create a product people love. But getting to the heart of what people need, and how they feel about what you’ve built is never easy. A remote world with challenges ranging from connecting over Zoom meetings, to audio issues, to the disconnection that comes from having a screen between you and them can make the process even more daunting. We’ve been conducting remote user interviews for years and have learned quite a bit about making our users comfortable and understanding what’s actually being said.Barriers to honest feedback? People don’t want to make you feel bad One of the great things about people is tha...

How we help new team members get up to speed fast

19Aug

By Kathleen HerrmannNo Comments

Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, remote-first

How we help new team members get up to speed fast

By Kathleen Herrmann August 18, 2022 Have you ever started a new role and didn’t know where to start? At AWeber, we set you up for success from day one with our unique take on new team member onboarding. Ever start a new job, get handed a laptop, and then get sent on your way? You’re unsure of where to start, who to meet with, sitting around trying to find something to do to fill your time. That doesn’t quite scream “remarkable start to a new role,” if you ask me. At AWeber, we view onboarding a little differently than most. All new AWeber team members (regardless of their role) spend their first six days, yes six whole days, NOT doing their job. I know that might sound a little excessive — what could we possibly be covering for 6 days!? — but how can you possibly be asked t...

21Jul

By Rob MaddenNo Comments

Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to do online training using AWeber

By Rob Madden July 21, 2022 Training your remote team consistently across multiple timezones doesn’t need to be difficult, time-consuming, or require dozens of folks on a video conference. Most of us have sat through company-wide mandatory training sessions at some point. Everyone files into a large conference room at a set time. There’s one or maybe several presenters lecturing at the front. The content is usually a topic that can be a bit ‘dry.’ There might be several remote team members on a simulcast video conference. These sessions often repeat over several days or weeks in order to get everyone trained. It requires a constant cadence of work to schedule, deliver, track attendance, report to management, and more. Alternatively, you may have been asked to do some onl...

24Jun

By Chris HenrichNo Comments

Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, surveys

The importance of actively listening

By Chris Henrich June 23, 2022 Are you listening to your audience? You should be. Your audience has all the insights you need to make informed decisions about your product or service offering. Actively engage with them and solicit their feedback to ensure you always deliver value. Most decisions are made stronger after considering the perspective and feedback of the people they’ll impact most. For a business owner or creator like you, this means your customers or audience. There are often multiple ‘right solutions’ to the challenges your audience faces over the course of any day. You are far more likely to discover and deliver the best ‘right solution’ when you directly ask for feedback and actively listen to what your audience has to say about you, your product, or y...

Don’t let your Discord community evaporate

10Jun

By Chris VasquezNo Comments

Culture, Digital Marketing, digital mkt, email newsletters, email outreach, Internet marketing, Online Marketing, social media

Don’t let your Discord community evaporate

By Chris Vasquez June 9, 2022 Building a community is tough. Keeping them engaged can be even more difficult. Would you rather watch or listen to this post? We’ve got you covered. Discord is one of the most popular tools for creators to stay connected with, educate, and sell to their community. It’s probably the best tool out there for connecting people in synchronously and for asynchron-ish conversation that is best experienced real-time but can still be helpful after the fact. But its incredible popularity can be one of its biggest curses. Sometimes there’s so much activity it can become overwhelming. Take my community for digital artists. The initial launch was a roaring success. I saw a wave of passionate, interested people join the community and immediately ge...

How to effectively brainstorm in a remote environment

27May

By Chris VasquezNo Comments

Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, remote-first

How to effectively brainstorm in a remote environment

By Chris Vasquez May 26, 2022 It’s important to have methods for idea generation that really work in an increasingly remote world. Here’s what’s worked for us. One of the things that seemed most challenging when AWeber was transitioning from a physical location to becoming a remote team was figuring out how we’d effectively brainstorm. So much good creative work comes from people putting their heads together, identifying problems to be solved, and coming up with ways to solve them. Historically at AWeber, we had done this by swinging by someone’s desk, or catching them in a common space and working things through on a white board. How could we maintain this free-flowing innovation when people weren’t in the same physical space (or even the same time zone)? It turns out i...

Going back to the office? Here’s why we’re not.

13May

By Kathleen HerrmannNo Comments

Culture, Digital Marketing, digital mkt, Internet marketing, Online Marketing, remote-first

Going back to the office? Here’s why we’re not.

By Kathleen Herrmann May 12, 2022 AWeber is all-in on remote-first. Learn why we’re not going back to the office. We’re AWeber – a mighty team of 89 remote-first team members that span three time zones, two countries, and 15 states; all working together to help small businesses and entrepreneurs grow by forming meaningful connections with their audiences. At this point, I’m sure we all know someone who’s returned to the office. Returned to waking up earlier, fighting traffic during daily commutes, wearing pants… And why? What productivity was lost working remotely? Of course, there are SOME benefits to meeting in person (we plan on doing company-wide retreats after all!), but for us the benefits of staying remote-first far outweighed being in person. Here’s wh...