Sunday, August 9Digital Marketing Journals

surveys

Survey success: How I increased my response rate by 116% and you can too!
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, surveys

Survey success: How I increased my response rate by 116% and you can too!

By Chris Vasquez April 7, 2023 One of the best things about having an audience in email is how easy it can be to get feedback. People have the expectation that email is a two way street and I’ll routinely get folks replying to my newsletters when they read something interesting (or when I mess something up!). It’s no surprise that many people survey their audience to learn more about them, what they like and dislike, and how to better serve them. Heck, we survey our own audience – you may have gotten one of those survey emails from us in the past.One of the questions I always ask before sending a survey is, “how can we make it as easy as possible for someone to respond to this survey?” Recently, I ran an experiment that completely blew me away and doubled the response rate to...
The importance of actively listening
Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, surveys

The importance of actively listening

By Chris Henrich June 23, 2022 Are you listening to your audience? You should be. Your audience has all the insights you need to make informed decisions about your product or service offering. Actively engage with them and solicit their feedback to ensure you always deliver value.   Most decisions are made stronger after considering the perspective and feedback of the people they’ll impact most. For a business owner or creator like you, this means your customers or audience.  There are often multiple ‘right solutions’ to the challenges your audience faces over the course of any day. You are far more likely to discover and deliver the best ‘right solution’ when you directly ask for feedback and actively listen to what your audience has to say about you, your product, or y...
A Comprehensive Survey of Existing Chatbot Architectures and Techniques(Part-2) | by Tejwinder Singh
ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, dialogue-systems, nlp, robot chat, surveys

A Comprehensive Survey of Existing Chatbot Architectures and Techniques(Part-2) | by Tejwinder Singh

To design a chatbot, there exist several techniques and algorithms that are useful to a programmer. Some of these are based on natural language processing techniques and were quite common in the earlier versions of the dialog systems, while others make use of deep neural network techniques. Bradesko and Mladenic [1] and Abdul-Kader and Woods [2] investigated some of the design techniques and algorithms used in Loebner Prize Competition conversational chatbots, some of which are mentioned below:1.Pattern Matching: One of the most widely used techniques for designing chatbots that match the input message with the patterns present in the knowledge database using sentence measurement techniques like bigram methods [3].2. Parsing: This technique takes the user’s message as input and looks for o...
A Comprehensive Survey of Existing Chatbot Architectures and Techniques(Part-1) | by Tejwinder Singh
ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, dialogue-systems, nlp, robot chat, surveys

A Comprehensive Survey of Existing Chatbot Architectures and Techniques(Part-1) | by Tejwinder Singh

In this series of blogs, I will try to investigate various types of dialogue systems or more commonly knows as chatbots that exist and what are some of the design techniques and algorithms used to develop these systems. Since their inception in the 1960s dialogue systems have gained increasing attention due to their ability to streamline conversations between humans and machines. User experience and involvement have become an important factor for the growth of businesses across the globe and dialogue systems are a perfect way to engage a user to enhance their overall experience. Taking this into account this blog will cover the various chatbot architectures ranging from rule-based to generation-based. I will further investigate the social responsiveness of these dialogue systems and how we...