Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, surveys
Survey success: How I increased my response rate by 116% and you can too!
By Chris Vasquez April 7, 2023
One of the best things about having an audience in email is how easy it can be to get feedback. People have the expectation that email is a two way street and I’ll routinely get folks replying to my newsletters when they read something interesting (or when I mess something up!).
It’s no surprise that many people survey their audience to learn more about them, what they like and dislike, and how to better serve them. Heck, we survey our own audience – you may have gotten one of those survey emails from us in the past.One of the questions I always ask before sending a survey is, “how can we make it as easy as possible for someone to respond to this survey?” Recently, I ran an experiment that completely blew me away and doubled the response rate to...


