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Answer engine optimization case studies that prove the ROI of AEO in 2026

15Apr

By Jenny RomanchukNo Comments

AEO, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Answer engine optimization case studies that prove the ROI of AEO in 2026

AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred by AI tools convert at higher rates than traditional organic traffic. As platforms like ChatGPT, Perplexity, and Gemini increasingly shape buying decisions, visibility inside AI-generated answers is quickly becoming a competitive advantage. (more…)

9 B2B Influencer Marketing Case Studies and Success Secrets

1Feb

By Megha SharmaNo Comments

Blog, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

9 B2B Influencer Marketing Case Studies and Success Secrets

The power of influencers can turn a brand into a phenomenon and a product into a movement. The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It offers a road map to navigate success through the competition. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to ho...

Is There a Valuable Use Case for Generative AI in Social Apps?

20Jan

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Is There a Valuable Use Case for Generative AI in Social Apps?

While social platforms are super keen to tap into the generative AI trend, I’m not sure that they’ve worked out a good way to truly integrate AI tools in order to complement their core use case just yet. Sure, there are some generative AI elements that have sparked trending interest, like image generation tools, and even certain chatbots, like Snapchat’s ‘My AI’. But for the most part, the AI tools that we’re getting actually detract from the central mission of social apps, in that they reduce the actual social interaction element. Though that is, of course, in a human-to-human sense, and maybe, that’s not actually where things are headed. Are we moving to a new stage of digital interaction, where humans don’t necessarily have to be involved in conversations? Will chatbots eventually en...

“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field

24Nov

By Mark de GrasseNo Comments

Blog, Digital Marketing, digital mkt, Internet marketing, marketing agency, Marketing Management, Marketing Skills, Online Marketing, ugc, undercover case study

“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. We can even develop entire marketing plans in SECONDS. We can also research almost any topic to justify the claims that we make for the products and services we’re trying sell… in almost no time. Basically, pretty soon we’ll all be able to build anything we want to help our clients sell whatever they want with little effort… but is it a good thing? It means UNLIMITED competition which may be a problem, but more importantly, it means that all businesses will soon lose the competitive adva...

Case Study: Combining Chatbots, Email & Urgency for $100K in Sales

26Sep

By Jordyn BeanNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Case Study: Combining Chatbots, Email & Urgency for $100K in Sales

In the last 4 months, Gabe Schillinger has generated over 1,100 sales with a pretty awesome campaign that combines chatbots, email, and a time-sensitive evergreen offer. His company, Legion Beats, sells a membership program that helps musicians produce higher quality songs and market themselves so they can earn a living doing what they love. Based on the average lifetime value of each member, his chatbot campaign has brought in over $100,000 in revenue! Sounds pretty good right? We were certainly impressed when we heard the results he was getting. But we were even more impressed when we found out how he’s doing it. There are two really smart strategies Gabe is using (that apply to virtually any industry): Combining chatbots and email for multiple customer touchpoints Creating real urgency ...

Dialogflow Follow up Intents: Definition, How to Create, Case studies | by Devashish Datt Mamgain

14Sep

By Devashish Datt MamgainNo Comments

ai-chatbot, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, chatbots, creating chatbots, dialogflow, dialogflow-follow-up, robot chat

Dialogflow Follow up Intents: Definition, How to Create, Case studies | by Devashish Datt Mamgain

In a chatbot flow, there are situations where you need to refer to the previous messages and continue the flow involving follow-ups and confirmations. To design such conversations, Dialogflow allows creating secondary intents called Follow-up intents.A follow-up intent is a child of its associated parent intent. In other words, follow-up intents refer to the previous intents or parent intent to continue the chatbot conversation. It is used to repeat an event or request more information about the event. Follow-up intent is a type of context.When you create a follow-up intent, an output context is automatically added to the parent intent, and an input context of the same name is added to the follow-up intent. A follow-up intent is only matched when the parent intent is matched in the previou...

How To Write a UX Case Study That Wins More Work

19Aug

By MitrolNo Comments

building website, creating a website, google web designer, internet design, ux, web design, web design company, web designer, web page design, website builder, website design

How To Write a UX Case Study That Wins More Work

To maximize your chances of landing a job or client, including information about your work in a case study is essential. This article provides some practical tips on what to include and how to format your document for maximum impact. Regardless of your experience level, this information will be invaluable. In most cases, your case studies will be primarily visual. So it’s vital that you keep design revisions and screenshots of different aspects of the projects you work on as they evolve. Many designers like to keep a work diary, or journal, separate from a sketch pad, in which they can jot down their thought processes from the day. This helps immensely when you revisit a project to create a case study. By breaking away from a purely visual approach to portfolios, you can construct the stor...

Ongoing Chinese Influence Operations Could Strengthen the Case for a TikTok Ban

25May

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Ongoing Chinese Influence Operations Could Strengthen the Case for a TikTok Ban

While TikTok has over 150 million US users, who are increasingly spending more of their time in the app, its popularity could also be clouding concerns around its potential for harm, which is the key focus of the ongoing discussions around whether or not to ban the app. And while, for the most part, I would trust the advice of cybersecurity experts on this front, with various officials, from various nations, raising significant concerns about the app, I would also look to other cases where China-based groups have been seeking to infiltrate US-based networks, in order to gather information, seed propaganda, and manipulate opinion. Which is happening all the time. Just today, Microsoft reported that Chinese state-sponsored group ‘Volt Tycoon’ has conducted various operations designed to di...

How to Write a Case Study: Bookmarkable Guide & Template

12Jan

By brbecker@hubspot.com (Braden Becker)No Comments

Content Types, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Write a Case Study: Bookmarkable Guide & Template

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. (more…)

Google Wins Court Case Against Russian-Based Bot Scam Group

19Nov

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing

Google Wins Court Case Against Russian-Based Bot Scam Group

Google has won a significant court case against a group that had been operating a network of bots to manipulate its systems, which could have major implications for future cybercrime cases. The case relates to a Russian-based group called Glupteba, which had used bot exploits to infiltrate millions of Windows devices. The Glupteba system stole user credentials and cookies, mined cryptocurrencies on infected hosts, and deployed proxy components that would target Windows systems and IoT devices. The malware was primarily distributed through questionable download links for pirated software. Such cases are difficult to litigate, largely due to the perpetrators living in foreign nations, and thus, outside the jurisdiction of US law - but in this instance, the court found in Google’s favor: ...

Ecommerce App For Gulf Country: UI/UX Case Study | by Shailesh K Gupta

8Sep

By Shailesh K GuptaNo Comments

best chatbot, case-study, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, dx-design-in-dubai, ecommerce-app-android, robot chat, ui-design, ui-ux

Ecommerce App For Gulf Country: UI/UX Case Study | by Shailesh K Gupta

This has risen to become one of the most popular online shopping sites in the UAE. Noon.com Fashion and Electronics is the leading fashion retailer in the middle east and gulf region. While the sales of these brands inside malls and offline stores have been growing year or year, the sales from online channels (Eg noon.com) have been on the decline. It is principal because customers do not get to try the products before purchase (to check the fabric, the fit, and the overall look) and hence are reluctant to buy stuff online.Photo by Nathana Rebouças on UnsplashNOON has decided to build a new and independent fashion e-commerce app. This app shows a limited customer set of products (approx. 500), but the key differentiator is that customers can get these products on the same day for trial (le...

Call Center Experience with Voice agent: Challenges, Use Cases and Case Study | by Master Of Code Global | Jul, 2022

21Jul

By Master Of Code GlobalNo Comments

ai bot, ai chat, ai chatbot, best chatbot, call-center, call-center-solutions, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, chatbots-for-business, conversation with ai, conversational-ai, creating chatbots, robot chat

Call Center Experience with Voice agent: Challenges, Use Cases and Case Study | by Master Of Code Global | Jul, 2022

This is part 2 of a series about how call centers can evolve with the help of Conversational AI solutions. Part 1 looked at the theory about choosing the right technology for call center automation and the opportunity to grow with Conversational AI solutions for business. Here we take an even closer look at a specific scenario of Conversational AI in finance and general use cases of voice agents for both end customers and live agents.Voice assistants are growing in popularity these days. The ability for a solution to understand voice, interpret the intent and meaning, and provide value to users is growing at an incredible rate. When working with the voice channel, there are many challenges that can be encountered, where a voice agent can create a huge benefit.Challenges with VoiceDetermine...

Ux Case study-Automating Outbound Collection calls through Voice-bot for a Micro-Finance Company | by Taranjit Singh Sandhu | Jul, 2022

14Jul

By Taranjit Singh SandhuNo Comments

ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, business, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, startup, technology, ux

Ux Case study-Automating Outbound Collection calls through Voice-bot for a Micro-Finance Company | by Taranjit Singh Sandhu | Jul, 2022

A Voice-bot understands the natural language and interacts with users to remind them about due payments.I work at an IT services company (Simpragma) which aims to revolutionize Contact Centres with their automation expertise built over a decade. The company has built Voicebots, chatbots, social media messenger bots, visual IVR, etc for renowned brands where I have contributed as a user experience designer.This project was done for a leading micro-finance company (we will use the name “B Finance”) which has over 5 million customers. They wanted to automate payment reminder calls as the task is repetitive in most cases. I would take you through the design process of the Collections Voicebot at a glance where some stats might be altered for confidentiality. As we had prior knowledge of B Fina...

6 Brilliant Case Study Examples for Small Businesses

4Feb

By Sujan ThapaliyaNo Comments

Blog, facebook, facebook marketing, instagram, Small Business, Social Marketing Strategies, social media, social media marketing, twitter

6 Brilliant Case Study Examples for Small Businesses

Every business starts small. The success of a business lies in its strategy to overcome any challenge during its journey. If you are trying to take your business to new heights, start identifying challenges and create solutions. The best way is to learn from sundry success stories. There are several case studies of different businesses that can teach you which strategy to take for selling your product and attracting the target audience. In this article, we will discuss some of the top case study examples that can assist in upscaling small businesses. Let’s begin. Challenges Faced by Small Businesses As far as businesses go, there are always hurdles that need to be defeated. Starting a business is itself a big achievement for entrepreneurs, but the main challenge is maintaining one. There ...

The Case for Building More Dynamic Landing Pages

25Dec

By Aayush GuptaNo Comments

building website, creating a website, google web designer, improving conversions, internet design, landing page UX, landing pages tips, responsive web design, UI, web design, web design company, web design tips, web designer, web page design, website builder, website design

The Case for Building More Dynamic Landing Pages

According to Klipfolio research, users spend on average 52 seconds on a webpage. With minimal time to impress, you must consider how to best help your consumers understand what your product or service does and why they should care about it. It’s not enough to describe your value – great landing pages will go the extra step and show this as well. One powerful method to do this is by providing a real-life, responsive teaser to show what your product looks like, how it works, and what value it can create. This means incorporating specific elements from your functional, responsive product into the landing page. However, this should be a “mini-product experience” that users can experiment with rather than a freemium version of your product. If done well, the dynamics will pay off in captivating...

Does Adding Photos in Google My Business Increase Ranking? [Case Study]

5Oct

By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Adding Photos in Google My Business Increase Ranking? [Case Study]

Posted Oct 4, 2021 by Joy Hawkins I often see posts come up in Facebook groups that recommend adding photos constantly to your Google My Business listing because this helps a business rank higher in the local pack results. Most people say it’s because Google likes “fresh” or “recent” content. TLDR; According to this case study: Adding photos to a Google My Business listing had no measurable impact on ranking in the local pack search results. The search results didn’t show the photos we added and often defaulted to the cover photo. Adding photos to the GMB landing page (the business website) did impact ranking due to the alt-text on the photo. The Case Study For this test, we took 4 different Goo...

How to Use Images to Increase Leads [2 Local SEO Case Studies]

27Sep

By Joy HawkinsNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Tips

How to Use Images to Increase Leads [2 Local SEO Case Studies]

Posted Sep 27, 2021 by Joy Hawkins Although I find that the SEO community often obsesses about rankings on Google, we make it our mission here to focus on how to increase leads for clients. Rankings are great, and it’s good to know that images can increase rankings, but I wanted to share a couple of case studies that show how images can actually increase leads as well. Case 1: Adding Images for a Lawn Care Company After seeing the success we had in swapping out one image for this lawn care company, we made it a priority to get images updated on a lot of their popular articles. This resulted in an 80% increase in traffic from images according to Search Console year-over-year. But what about convers...

Do Images Impact Ranking on Google? [Case Study]

20Sep

By Joy HawkinsNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Strategy

Do Images Impact Ranking on Google? [Case Study]

Posted Sep 20, 2021 by Joy Hawkins We have been doing a lot of testing around images in the last year at Sterling Sky. You can read about the tests we did on geotagging photos and the cover photo you select in Google My Business. For this test, we wanted to measure how the photos you use on your website impact your organic ranking on Google. TLDR; According to this case study: Larger/better quality photos are better for ranking Having a photo that matches what Google is looking for can have a positive impact on ranking. Having a photo that doesn’t match can have a negative impact. How much images contribute to ranking likely varies based on the query or industry. The Case Study There was a pag...

Chatbot personality traits and their effect on user satisfaction amongst Gen Z: A research and hotel case study | by Gabriëlle Rasmioen | Aug, 2021

29Aug

By Gabriëlle RasmioenNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, chatbots-for-business, conversation with ai, creating chatbots, customer-service, hotel-marketing, robot chat

Chatbot personality traits and their effect on user satisfaction amongst Gen Z: A research and hotel case study | by Gabriëlle Rasmioen | Aug, 2021

I remember when I used a chatbot for the first time. It was the chatbot of Dutch shipping company, Post NL. My package still hadn’t arrived 3 days after its expected delivery date. Slightly annoyed and unable to immediately talk to a real company representative, I got in touch with chatbot Daan. Unfortunately, chatbot Daan did not comprehend my questions, lacked personality, and was unable to redirect me to a real human. All this resulted in me leaving the conversation more frustrated than I was to begin with.This unsuccessful encounter led me to choose the topic of chatbots as inspiration for my thesis research on artificial intelligence. More specifically, I wanted to dive into the effect of personality within customer service chatbots on Gen Z’s user satisfaction.Why Gen Z you might be ...

Does Moving Your Business Impact Rankings? [2 Case Studies]

9Aug

By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Does Moving Your Business Impact Rankings? [2 Case Studies]

Posted Aug 9, 2021 by Joy Hawkins When I first started working in the local SEO industry, we feared clients telling us that they were planning on moving their offices. There was the thought that because of NAP consistency and duplicate listings, moving was a local SEO nightmare. Fast forward 15 years and I’m actually seeing several scenarios where relocating can actually help increase your rankings. Case 1: We had a business that was in the home services space and was set up as a service area business with Google My Business. Because he didn’t have a physical office, he used his home address on the listing. When he ended up moving to a new apartment, we updated the address on his listing. The ...

What We’re Seeing From the June & July Core Updates [Case Study]

9Jul

By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What We’re Seeing From the June & July Core Updates [Case Study]

Posted Jul 8, 2021 by Joy Hawkins It has been a while since I published anything about an algorithm update. I was starting to think a lot of the updates were becoming pretty similar and it was the same-old thing over and over. However, I’ve been spending a lot of time digging into this one client of ours and they are benefiting a ton from the last 2 updates so I thought I would share what I’ve been noticing. This particular business is a personal injury lawyer in a very competitive market. Earlier this year, they doubled their SEO budget and we put all the effort into content, onsite SEO, and link building. We have completely eliminated spam fighting as a tactic for them as we’re seeing it is no ...

Facebook Chatbot: A Proven Case Study for Restaurant Order Management

3Jun

By BoTreeTechnologiesNo Comments

ai bot, ai chat, ai chatbot, best chatbot, bots for skype, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-development, chatbots, chatbots-for-business, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, facebook-chatbot, facebook-messenger, robot chat

Facebook Chatbot: A Proven Case Study for Restaurant Order Management

Do you know that 33% of consumers want to use a chatbot for making a hotel reservation? An online hotel booking chatbot is a convenient reservation option. You don’t have to call the hotel manager back and forth. Based on the date and table availability, the chatbot would automatically make your booking. With Facebook chatbot launched in 2016, their business adoption has become seemingly high.There are different types of chatbots for hotel reservation management. The three primary ones are rule-based (answering specific questions), AI-based (learning from environment & conversations), and live chatbots (customer service representatives). A Facebook messenger chatbot uses AI to converse with people. It can also answer pre-preprogrammed questions. Some companies use Facebook messenger ch...

Voice Assistants Use Case — Automobile Dealership | by Tarun Dagar | Mar, 2021

13Mar

By Tarun DagarNo Comments

amazon-echo, automobile, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, chatbots, creating chatbots, google chat bots, google-assistant, robot chat, voice-assistant

Voice Assistants Use Case — Automobile Dealership | by Tarun Dagar | Mar, 2021

Alexa!Hey Siri!Hey Google!If those audible prompts aren’t something you regularly use to search, shop, and interact online, you are about to be in the minority. By 2021, it has been forecasted that 60% of all online searches will be performed via voice search.That may be a daunting stat if you don’t already have an SEO strategy for your automotive dealership that takes voice search into consideration. Luckily, you have some time — only around 30–40% of searches are currently conducted by voice. Consumers are regularly searching for local businesses via voice search. In fact, 58% of consumers have used voice search to find a local business within the last year. And 46% of voice search users look for local businesses on a daily basis.Customers will be able to ask for information related to a...

Voice Assistant Use Case –
Health and Wellness | by Tarun Dagar | Mar, 2021

11Mar

By Tarun DagarNo Comments

best chatbot, chatbot, chatbot app, chatbot online, chatbot website, conversational-ui, creating chatbots, google chat bots, health, medical, medicine, robot chat, voice-assistant

Voice Assistant Use Case – Health and Wellness | by Tarun Dagar | Mar, 2021

With cutting-edge artificial intelligence upgrading our lives above mediocrity, voice technology emerges out to be the healthcare stalwarts of the future. From handling follow-up calls to medical triage, booking appointments, and even diagnosis, VUI (Voice User Interface) is the perfect combination of medical knowledge with technology and tones of conversation to be the voice of the healthcare industry.To prevent the spread of COVID-19 and to continue responding to healthcare needs, hospitals are rapidly adopting telehealth and other digital health tools to deliver care remotely. Intelligent conversational agents and virtual assistants, such as chatbots and voice assistants, have been utilized to augment health service capacity to screen symptoms, deliver healthcare information, and reduce...

What Happens When Google Removes 98% of Your Reviews | A Case Study

23Feb

By Joy HawkinsNo Comments

googe optimize, google optimization, google seo, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Happens When Google Removes 98% of Your Reviews | A Case Study

Posted Feb 23, 2021 by Joy Hawkins Google has a long way to go to solve the problem with fake reviews but every now and then we see a business that loses a huge chunk of reviews because they did something to violate Google’s policies. In this case, I tracked a dentist that lost 98% of their reviews because they were caught review gating.In this case, losing most of their reviews didn’t even impact their overall star rating which supports the finding from Mike Blumethal’s study that showed review gating didn’t really have a large impact on the overall rating of a business. After they lost the reviews, I monitored the rankings of the business for several months and was surprised to see that their ra...

Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021

31Jan

By StefanieNo Comments

best chatbot, case-study, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, ui-design, ux, ux-design

Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021

App with chatbot as reading companion for delinquent teenagersTime: September to December 2020Tasks: User research, experience strategy, information architecture, interaction designTools: AdobeXD, Notion, MiroTeam:Martin — Product managerRamona — Product ManagerChristine — UX/UI Designer (LinkedIn)How might we help teenagers finish their reading assignment with the least possible effort, while also igniting the joy of reading in them?In this project I worked for KonTEXT, a reading project for delinquent teenagers. Teens who are sentenced to reading a certain number of pages come to KonTEXT for supervision and guidance. They regularly meet with mentors who reflect with them on the book they read and on their lives. However, many teenagers struggle to finish their reading assignment. Therefo...

UX Design Resources | Tools for Voice & Conversation Design | by Chelsea Case | Jan, 2021

28Jan

By Chelsea CaseNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, conversational-ui, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, ux, ux-design, ux-writing, voice-assistant

UX Design Resources | Tools for Voice & Conversation Design | by Chelsea Case | Jan, 2021

Voice User Experience and Conversational Design are two of the fields I have found especially interesting while learning about UX Design. They have often been described as the next frontier in user experience design and leave ample space for experimentation. Before talking about tools and tricks, let’s talk about how these two areas are different.Voice UI DesignVoice interface design uses speech recognition to allow users to engage with technology using voice commands. As the world becomes increasingly fast-paced and information-dense, voice technologies are challenging the dominance of the graphical user interface and can make the experience much smoother. (Definition via UXPin)Conversation DesignConversation Design is the process of designing a natural, two-way interaction between a user...

Case Study: Building Appointment Booking Chatbot | by Pragnakalp Techlabs | Jan, 2021

11Jan

By Pragnakalp TechlabsNo Comments

ai bot, ai chat, ai chatbot, appointment-booking, appointment-scheduling, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat, scheduling

Case Study: Building Appointment Booking Chatbot | by Pragnakalp Techlabs | Jan, 2021

Update: Click here to access our Appointment Booking Chatbot Web Demo.Chatbots are getting popular day by day. Though they are not as perfect as we would like them to be but they can be very useful to both users as well as service providers.Chatbots are currently being used in various industries from ecommerce, Realestate, Logistic, Healthcare to Spirituality with different roles like to answer FAQs, Lead generation, appointment scheduling, customer feedback gathering. Also, it works as a standalone app for eCommerce which can be integrated with different chat channels like Telephone, SMS, Google Assistant, Facebook Messenger, Telegram, Website, etc.WHY APPOINTMENT BOOKING CHATBOT?One of the most prevalent uses of chatbot is to book appointments. Appointment booking chatbots work tremendou...

20 Stats That Make the Case for Co-Marketing Today and in the Future

29Dec

By pbump@hubspot.com (Pamela Bump)No Comments

Co-Marketing, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

20 Stats That Make the Case for Co-Marketing Today and in the Future

As a billionaire inventor and CEO, the fictional Tony Stark, also known as Marvel's Iron Man, worked his way to the top of the corporate ladder while repeatedly saving the world on the side. (more…)

25 Stats That Make the Case for Infographics in Your Marketing

27Dec

By cfontanella@hubspot.com (Clint Fontanella)No Comments

Digital Marketing, digital mkt, Infographics, Internet marketing, Online Marketing

25 Stats That Make the Case for Infographics in Your Marketing

When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. It's for good reason, too. These channels do a great job of grabbing your audience's attention and getting them familiar with the visuals related to your brand. (more…)

27Dec

By Jordyn BeanNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, Uncategorized

Case Study: Combining Chatbots, Email & Urgency for $100K in Sales

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings

20Dec

By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings

Posted Dec 8, 2020 by Joy Hawkins In September 2020, Google rolled out Local Services Ads (LSA) to lawyers across the United States. The rollout happened fast and since lawyers generally focus a lot on marketing, we weren’t surprised to see so many law firms sign up for the platform very quickly. I have heard many people ask if Local Services Ads (LSA) are essentially stealing clicks that would have otherwise gone to the local pack results (Google My Business listings) if the ads weren’t present. We wanted to see what the data is telling us so far. Methodology In this case study, we looked at Google My Business Insights for 110 different listings for various lawyer types. We looked specifically ...

How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]

20Dec

By Colan NielsenNo Comments

GMB, googe optimize, google optimization, google seo, Maps Spam, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tips

How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]

Posted Dec 14, 2020 by Colan Nielsen What is Keyword Stuffing? Keyword Stuffing is the practice of adding keywords to your name in Google My Business to help it rank higher. It’s still a very common practice in Local SEO because it gives you a ranking advantage on Google Maps and in the 3-Pack. The study that came out from Local SEO Guide as well as the Local Search Ranking Factors confirms that having keywords in the name of your Google My Business (GMB) listing does help it rank higher. A seriously legit looking business name. #StopCrapOnTheMap pic.twitter.com/GJLFacma4t — Joy Hawkins (@JoyanneHawkins) August 13, 2018 How Does Google Penalize Businesses that Add Keywords to their Business Nam...