Saturday, October 16Digital Marketing Journals

Tag: Case

Does Adding Photos in Google My Business Increase Ranking? [Case Study]
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Adding Photos in Google My Business Increase Ranking? [Case Study]

Posted Oct 4, 2021 by Joy Hawkins I often see posts come up in Facebook groups that recommend adding photos constantly to your Google My Business listing because this helps a business rank higher in the local pack results.  Most people say it’s because Google likes “fresh” or “recent” content. TLDR; According to this case study:Adding photos to a Google My Business listing had no measurable impact on ranking in the local pack search results. The search results didn’t show the photos we added and often defaulted to the cover photo. Adding photos to the GMB landing page (the business websi...
How to Use Images to Increase Leads [2 Local SEO Case Studies]
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Tips

How to Use Images to Increase Leads [2 Local SEO Case Studies]

Posted Sep 27, 2021 by Joy Hawkins Although I find that the SEO community often obsesses about rankings on Google, we make it our mission here to focus on how to increase leads for clients.  Rankings are great, and it’s good to know that images can increase rankings, but I wanted to share a couple of case studies that show how images can actually increase leads as well. Case 1: Adding Images for a Lawn Care Company After seeing the success we had in swapping out one image for this lawn care company, we made it a priority to get images updated on a lot of their popular articles. This result...
Do Images Impact Ranking on Google? [Case Study]
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Strategy

Do Images Impact Ranking on Google? [Case Study]

Posted Sep 20, 2021 by Joy Hawkins We have been doing a lot of testing around images in the last year at Sterling Sky.  You can read about the tests we did on geotagging photos and the cover photo you select in Google My Business.  For this test, we wanted to measure how the photos you use on your website impact your organic ranking on Google. TLDR; According to this case study:Larger/better quality photos are better for ranking Having a photo that matches what Google is looking for can have a positive impact on ranking.  Having a photo that doesn’t match can have a negative impact. How ...
Chatbot personality traits and their effect on user satisfaction amongst Gen Z: A research and hotel case study | by Gabriëlle Rasmioen | Aug, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, chatbots-for-business, conversation with ai, creating chatbots, customer-service, hotel-marketing, robot chat

Chatbot personality traits and their effect on user satisfaction amongst Gen Z: A research and hotel case study | by Gabriëlle Rasmioen | Aug, 2021

I remember when I used a chatbot for the first time. It was the chatbot of Dutch shipping company, Post NL. My package still hadn’t arrived 3 days after its expected delivery date. Slightly annoyed and unable to immediately talk to a real company representative, I got in touch with chatbot Daan. Unfortunately, chatbot Daan did not comprehend my questions, lacked personality, and was unable to redirect me to a real human. All this resulted in me leaving the conversation more frustrated than I was to begin with.This unsuccessful encounter led me to choose the topic of chatbots as inspiration for my thesis research on artificial intelligence. More specifically, I wanted to dive into the effect of personality within customer service chatbots on Gen Z’s user satisfaction.Why Gen Z you might ...
Does Moving Your Business Impact Rankings? [2 Case Studies]
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Does Moving Your Business Impact Rankings? [2 Case Studies]

Posted Aug 9, 2021 by Joy Hawkins When I first started working in the local SEO industry, we feared clients telling us that they were planning on moving their offices.  There was the thought that because of NAP consistency and duplicate listings, moving was a local SEO nightmare.  Fast forward 15 years and I’m actually seeing several scenarios where relocating can actually help increase your rankings. Case 1:  We had a business that was in the home services space and was set up as a service area business with Google My Business.  Because he didn’t have a physical office, he used his home a...
What We’re Seeing From the June & July Core Updates [Case Study]
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What We’re Seeing From the June & July Core Updates [Case Study]

Posted Jul 8, 2021 by Joy Hawkins It has been a while since I published anything about an algorithm update.  I was starting to think a lot of the updates were becoming pretty similar and it was the same-old thing over and over. However, I’ve been spending a lot of time digging into this one client of ours and they are benefiting a ton from the last 2 updates so I thought I would share what I’ve been noticing. This particular business is a personal injury lawyer in a very competitive market.  Earlier this year, they doubled their SEO budget and we put all the effort into content, onsite SEO...
Facebook Chatbot: A Proven Case Study for Restaurant Order Management
ai bot, ai chat, ai chatbot, best chatbot, bots for skype, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-development, chatbots, chatbots-for-business, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, facebook-chatbot, facebook-messenger, robot chat

Facebook Chatbot: A Proven Case Study for Restaurant Order Management

Do you know that 33% of consumers want to use a chatbot for making a hotel reservation? An online hotel booking chatbot is a convenient reservation option. You don’t have to call the hotel manager back and forth. Based on the date and table availability, the chatbot would automatically make your booking. With Facebook chatbot launched in 2016, their business adoption has become seemingly high.There are different types of chatbots for hotel reservation management. The three primary ones are rule-based (answering specific questions), AI-based (learning from environment & conversations), and live chatbots (customer service representatives). A Facebook messenger chatbot uses AI to converse with people. It can also answer pre-preprogrammed questions. Some companies use Facebook messenger...
Voice Assistants Use Case — Automobile Dealership | by Tarun Dagar | Mar, 2021
amazon-echo, automobile, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, chatbots, creating chatbots, google chat bots, google-assistant, robot chat, voice-assistant

Voice Assistants Use Case — Automobile Dealership | by Tarun Dagar | Mar, 2021

Alexa!Hey Siri!Hey Google!If those audible prompts aren’t something you regularly use to search, shop, and interact online, you are about to be in the minority. By 2021, it has been forecasted that 60% of all online searches will be performed via voice search.That may be a daunting stat if you don’t already have an SEO strategy for your automotive dealership that takes voice search into consideration. Luckily, you have some time — only around 30–40% of searches are currently conducted by voice. Consumers are regularly searching for local businesses via voice search. In fact, 58% of consumers have used voice search to find a local business within the last year. And 46% of voice search users look for local businesses on a daily basis.Customers will be able to ask for information related t...
Voice Assistant Use Case –
Health and Wellness | by Tarun Dagar | Mar, 2021
best chatbot, chatbot, chatbot app, chatbot online, chatbot website, conversational-ui, creating chatbots, google chat bots, health, medical, medicine, robot chat, voice-assistant

Voice Assistant Use Case – Health and Wellness | by Tarun Dagar | Mar, 2021

With cutting-edge artificial intelligence upgrading our lives above mediocrity, voice technology emerges out to be the healthcare stalwarts of the future. From handling follow-up calls to medical triage, booking appointments, and even diagnosis, VUI (Voice User Interface) is the perfect combination of medical knowledge with technology and tones of conversation to be the voice of the healthcare industry.To prevent the spread of COVID-19 and to continue responding to healthcare needs, hospitals are rapidly adopting telehealth and other digital health tools to deliver care remotely. Intelligent conversational agents and virtual assistants, such as chatbots and voice assistants, have been utilized to augment health service capacity to screen symptoms, deliver healthcare information, and red...
What Happens When Google Removes 98% of Your Reviews | A Case Study
googe optimize, google optimization, google seo, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Happens When Google Removes 98% of Your Reviews | A Case Study

Posted Feb 23, 2021 by Joy Hawkins Google has a long way to go to solve the problem with fake reviews but every now and then we see a business that loses a huge chunk of reviews because they did something to violate Google’s policies.  In this case, I tracked a dentist that lost 98% of their reviews because they were caught review gating.In this case, losing most of their reviews didn’t even impact their overall star rating which supports the finding from Mike Blumethal’s study that showed review gating didn’t really have a large impact on the overall rating of a busin...
Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021
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Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021

App with chatbot as reading companion for delinquent teenagersTime: September to December 2020Tasks: User research, experience strategy, information architecture, interaction designTools: AdobeXD, Notion, MiroTeam:Martin — Product managerRamona — Product ManagerChristine — UX/UI Designer (LinkedIn)How might we help teenagers finish their reading assignment with the least possible effort, while also igniting the joy of reading in them?In this project I worked for KonTEXT, a reading project for delinquent teenagers. Teens who are sentenced to reading a certain number of pages come to KonTEXT for supervision and guidance. They regularly meet with mentors who reflect with them on the book they read and on their lives. However, many teenagers struggle to finish their reading assignment. Ther...
UX Design Resources | Tools for Voice & Conversation Design | by Chelsea Case | Jan, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, conversational-ui, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, ux, ux-design, ux-writing, voice-assistant

UX Design Resources | Tools for Voice & Conversation Design | by Chelsea Case | Jan, 2021

Voice User Experience and Conversational Design are two of the fields I have found especially interesting while learning about UX Design. They have often been described as the next frontier in user experience design and leave ample space for experimentation. Before talking about tools and tricks, let’s talk about how these two areas are different.Voice UI DesignVoice interface design uses speech recognition to allow users to engage with technology using voice commands. As the world becomes increasingly fast-paced and information-dense, voice technologies are challenging the dominance of the graphical user interface and can make the experience much smoother. (Definition via UXPin)Conversation DesignConversation Design is the process of designing a natural, two-way interaction between a u...
Case Study: Building Appointment Booking Chatbot | by Pragnakalp Techlabs | Jan, 2021
ai bot, ai chat, ai chatbot, appointment-booking, appointment-scheduling, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat, scheduling

Case Study: Building Appointment Booking Chatbot | by Pragnakalp Techlabs | Jan, 2021

Update: Click here to access our Appointment Booking Chatbot Web Demo.Chatbots are getting popular day by day. Though they are not as perfect as we would like them to be but they can be very useful to both users as well as service providers.Chatbots are currently being used in various industries from ecommerce, Realestate, Logistic, Healthcare to Spirituality with different roles like to answer FAQs, Lead generation, appointment scheduling, customer feedback gathering. Also, it works as a standalone app for eCommerce which can be integrated with different chat channels like Telephone, SMS, Google Assistant, Facebook Messenger, Telegram, Website, etc.WHY APPOINTMENT BOOKING CHATBOT?One of the most prevalent uses of chatbot is to book appointments. Appointment booking chatbots work tremen...
25 Stats That Make the Case for Infographics in Your Marketing
Digital Marketing, digital mkt, Infographics, Internet marketing, Online Marketing

25 Stats That Make the Case for Infographics in Your Marketing

When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. It's for good reason, too. These channels do a great job of grabbing your audience's attention and getting them familiar with the visuals related to your brand. (more…)
Case Study: Combining Chatbots, Email & Urgency for $100K in Sales
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, Uncategorized

Case Study: Combining Chatbots, Email & Urgency for $100K in Sales

In the last 4 months, Gabe Schillinger has generated over 1,100 sales with a pretty awesome campaign that combines chatbots, email, and a time-sensitive evergreen offer. His company, Legion Beats, sells a membership program that helps musicians produce higher quality songs and market themselves so they can earn a living doing what they love. Based on the average lifetime value of each member, his chatbot campaign has brought in over $100,000 in revenue! Sounds pretty good right? We were certainly impressed when we heard the results he was getting. But we were even more impressed when we found out how he’s doing it. There are two really smart strategies Gabe is using (that apply to virtually any industry):Combining chatbots and email for multiple customer t...
Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings

Posted Dec 8, 2020 by Joy Hawkins In September 2020, Google rolled out Local Services Ads (LSA) to lawyers across the United States.  The rollout happened fast and since lawyers generally focus a lot on marketing, we weren’t surprised to see so many law firms sign up for the platform very quickly. I have heard many people ask if Local Services Ads (LSA) are essentially stealing clicks that would have otherwise gone to the local pack results (Google My Business listings) if the ads weren’t present.  We wanted to see what the data is telling us so far. Methodology In this case study, we look...
How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]
GMB, googe optimize, google optimization, google seo, Maps Spam, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tips

How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]

Posted Dec 14, 2020 by Colan Nielsen What is Keyword Stuffing? Keyword Stuffing is the practice of adding keywords to your name in Google My Business to help it rank higher.  It’s still a very common practice in Local SEO because it gives you a ranking advantage on Google Maps and in the 3-Pack. The study that came out from Local SEO Guide as well as the Local Search Ranking Factors confirms that having keywords in the name of your Google My Business (GMB) listing does help it rank higher.A seriously legit looking business name. #StopCrapOnTheMap pic.twitter.com/GJLFacma4t — Joy Hawkins ...