Friday, September 24Digital Marketing Journals

case-study

Bumble Wings- A UX Proposal. I remember before the pandemic, my… | by Razane Hanna | Feb, 2021
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Bumble Wings- A UX Proposal. I remember before the pandemic, my… | by Razane Hanna | Feb, 2021

I remember before the pandemic, my friends and I would sometimes jokingly and other times not so jokingly, swap phones and Swipe for one another on dating apps. We mostly used Bumble and hinge. I thought it would be interesting to make this possible even when there’s a pandemic happening. In other words: have a feature that allows friends to swipe for one another and matchmake. I decided to test how this feature would present itself in Bumble as it is one of the most popular dating apps on the market.DisclaimerThis feature was designed independently from bumble and purely for the purpose of exploration. I do not own any rights to the existing mobile application. I utilized screenshots from the internet and my own phone and put together these wireframes on using Figma. The entire process...
Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021
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Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021

App with chatbot as reading companion for delinquent teenagersTime: September to December 2020Tasks: User research, experience strategy, information architecture, interaction designTools: AdobeXD, Notion, MiroTeam:Martin — Product managerRamona — Product ManagerChristine — UX/UI Designer (LinkedIn)How might we help teenagers finish their reading assignment with the least possible effort, while also igniting the joy of reading in them?In this project I worked for KonTEXT, a reading project for delinquent teenagers. Teens who are sentenced to reading a certain number of pages come to KonTEXT for supervision and guidance. They regularly meet with mentors who reflect with them on the book they read and on their lives. However, many teenagers struggle to finish their reading assignment. Ther...