Friday, May 1Digital Marketing Journals

case-study

Ecommerce App For Gulf Country: UI/UX Case Study | by Shailesh K Gupta
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Ecommerce App For Gulf Country: UI/UX Case Study | by Shailesh K Gupta

This has risen to become one of the most popular online shopping sites in the UAE. Noon.com Fashion and Electronics is the leading fashion retailer in the middle east and gulf region. While the sales of these brands inside malls and offline stores have been growing year or year, the sales from online channels (Eg noon.com) have been on the decline. It is principal because customers do not get to try the products before purchase (to check the fabric, the fit, and the overall look) and hence are reluctant to buy stuff online.Photo by Nathana Rebouças on UnsplashNOON has decided to build a new and independent fashion e-commerce app. This app shows a limited customer set of products (approx. 500), but the key differentiator is that customers can get these products on the same day for trial (le...
Bumble Wings- A UX Proposal. I remember before the pandemic, my… | by Razane Hanna | Feb, 2021
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Bumble Wings- A UX Proposal. I remember before the pandemic, my… | by Razane Hanna | Feb, 2021

I remember before the pandemic, my friends and I would sometimes jokingly and other times not so jokingly, swap phones and Swipe for one another on dating apps. We mostly used Bumble and hinge. I thought it would be interesting to make this possible even when there’s a pandemic happening. In other words: have a feature that allows friends to swipe for one another and matchmake. I decided to test how this feature would present itself in Bumble as it is one of the most popular dating apps on the market.DisclaimerThis feature was designed independently from bumble and purely for the purpose of exploration. I do not own any rights to the existing mobile application. I utilized screenshots from the internet and my own phone and put together these wireframes on using Figma. The entire process to...
Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021
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Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021

App with chatbot as reading companion for delinquent teenagersTime: September to December 2020Tasks: User research, experience strategy, information architecture, interaction designTools: AdobeXD, Notion, MiroTeam:Martin — Product managerRamona — Product ManagerChristine — UX/UI Designer (LinkedIn)How might we help teenagers finish their reading assignment with the least possible effort, while also igniting the joy of reading in them?In this project I worked for KonTEXT, a reading project for delinquent teenagers. Teens who are sentenced to reading a certain number of pages come to KonTEXT for supervision and guidance. They regularly meet with mentors who reflect with them on the book they read and on their lives. However, many teenagers struggle to finish their reading assignment. Therefo...