Email Marketing

7Feb By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, subject line

8 Best Email Subject Line Generators

By Sean Tinney February 1, 2023 Get our pick for the top 8 best email subject line generators. Now increasing your open rates has never been easier (and smarter). Writing a good subject line is a fine art that could mean the difference between your email being opened or ignored. In fact, some of the most impactful split tests we run at AWeber are subject line tests. Why? Because the more people that open your email, equals more people reading your content which eventually equals more clicks. It can be tough to write a subject line that captures enough attention to get someone to open, especially when you first start building an audience. Heck, even seasoned email marketers struggle creating the perfect subject lines.As a result, lots of subject line generators have been buil...

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2Feb By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

Presidents Day marketing, email and social media ideas to boost your sales and engagement

By Sean Tinney February 2, 2023 Get all the inspiration and tips you need to have a successful Presidents Day marketing campaign. Presidents Day is a golden opportunity for your business to boost sales and connect with your customers. Whether you’re a nonprofit, personal coach, sell music online, or sell through Etsy, there are many ways to capitalize on this holiday and make the most of the increased consumer spending that comes with it.  According to a study conducted by the National Retail Federation, shoppers spent an average of $139 on Presidents Day which is about 25% more than on an average day. This is likely due to the popularity of the holiday, which encourages shoppers to take advantage of the sales and discounts offered by retailers.To help you thrive this holid...

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28Jan By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

8 creative Valentine’s Day marketing ideas to boost sales

By Kelsey Johnson January 26, 2023 How to delight your customers (and make more sales) this Valentine’s Day. Valentine’s Day is the time to show some love to your customers and give them a little pick-me-up after the long, cold winter. Six weeks have passed since the holiday season, and everyone is ready to celebrate something again. It’s time to give your customers the chance to treat themselves and those they love this Valentine’s Day. But let’s face it, as an ecommerce business, the competition can be fierce. That’s why we’ve put together a list of 8 unique and inspired Valentine’s Day marketing ideas to help you stand out from the crowd.From personalized gift sets to Valentine’s Day themed giveaways, we’ve got your back. These ideas will help you increase sales, create b...

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25Jan By Emilia TanaseNo Comments

Blog, copywriters, copywriting, Digital Marketing, digital mkt, email, email campaign, email copy, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, Online Marketing, sales, sales funnel, sales tips, write ad copy

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email like this: They use discounts as their main strategy to persuade customers to buy. But what happens when your customer’s whole inbox looks like the picture above? The inevitable: they stop paying attention to your emails. Because here’s the thing. Why would they open your emails if they can already predict the content inside? Why would they buy now when they can clearly see you’ve got discounts all the time? And, most importantly, why would they pick your brand ov...

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14Jan By Pam NeelyNo Comments

Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

10 ways AWeber beats Revue

By Pam Neely January 10, 2023 Revue is shutting down soon. See why AWeber is the best new home for your newsletter. The email newsletter service Revue is sunsetting. Their latest announcement about it says “from January 18, 2023, it will no longer be possible to access your Revue account. On that date, Revue will shut down and all data will be deleted.” In these last days before Revue shuts down, you need to find a new home for your newsletter.AWeber is the best choice.  Here are the three biggest reasons why: Our expert team can migrate you from Revue and have you ready to send your next newsletter. Test drive it for free: AWeber has one of the most generous free plans in the industry, letting you send emails and newsletters to up to 500 subscribers. Our free plan al...

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9Jan By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, New Features, Online Marketing, Updates

2022 Year in Review: The Best Tools for a Productive New Year

By Kelsey Johnson January 5, 2023 Catch up on our year full of newly released features and functionality, built for you. We had an enormous year of releasing features and functionality in the AWeber platform in 2022 — every one dedicated to making your life easier. Learn about all the updates we’ve added throughout the platform that make content creation faster (or automatic), make automation better and more personalized, and make navigating and managing your account easier and more intuitive.What’s new in 2022 Write and design your emails faster The experience of editing messages has changed so much from what it was at the beginning of 2022. Crafting your emails is more intuitive and streamlined, and you can even write an entire message without using the mouse (only t...

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4Jan By Sean TinneyNo Comments

Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Birthday emails: How to boost subscriber loyalty and make more sales

By Sean Tinney January 3, 2023 Not sending birthday emails to your subscribers? You could be missing out on an opportunity for better subscriber loyalty, more engagement, and more sales. Imagine it’s your birthday… You roll over in bed and grab your phone, sifting through texts and emails wishing you well on your special day. In your inbox, there’s a message waiting for you with a free offer, just for you, to help you celebrate.Now, how do you feel? Appreciated? Special? Well, that’s the point of a birthday email: to make your subscribers feel special. Birthday emails are a great experience for your subscribers, but as a marketer, you’ll get plenty of benefits from them as well. According to Experian, birthday email campaigns have a: 342% higher revenue per message ...

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28Dec By Alex CattoniNo Comments

Blog, copywriting, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

What Services Should I Offer As a Copywriter?

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way… And because of that… we tend to sort of be good at… a lot of things? Or at least that’s what your clients probably think. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! So the question is this: where do you draw the line? As a copywriter, what jobs should you actually be doing? Well, the great thing about being a freelance copywr...

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23Dec By Grace LauNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

How Ecommerce Transformed Marketing  – DigitalMarketer

It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts.  So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy. Then we can start to understand why marketing has had to adapt to new digital techniques. What is eCommerce and How Has it Impacted the Economy? Since the early 2000s, the ecommerce market size has been growing rapidly. It only keeps accelerating, too. According to Insider Intelligence, US ecommerce sales are predicted to pass $1 trillion in 2022. Worldwide, they exp...

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21Dec By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

2023 Email Marketing Trends: Predictions from 20 Experts

By Kelsey Johnson December 19, 2022 Learn the 11 email marketing trends experts believe are going to be big in 2023. 2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most:  What: Creators have already been moving their audiences to email in 2022 to contend with a fear of temporary social media bans and the drive to build closer connections. But 2023 could very well mark the switch from forward...

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16Dec By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, lead magnets, Learn, Online Marketing

25 brilliant lead magnet ideas to grow your email list right now

By Sean Tinney December 15, 2022 Looking for inspiration for your next lead magnet? Take a look at these clever examples to help grow your email list. Creating a killer lead magnet is one of the best ways to get more email subscribers. And creating that lead magnet will be easier if you have plenty of lead magnet ideas. What’s a lead magnet? A lead magnet is something you give people when they subscribe to your email list. It can be anything – an ebook, an email series, or access to a webinar recording. It just needs to be something your subscribers are willing to exchange their email address for. The question is, then… what do your ideal subscribers want?  A lot of people struggle with this. Maybe you struggle with it, too. Or maybe you’re worried that creating a good le...

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15Dec By Caroline ForseyNo Comments

Digital Marketing, digital mkt, Ecommerce Marketing, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Send Effective Order Confirmation Emails [Examples + Template]

Order confirmation emails have a 65% open rate, the highest average open rate of all emails. Optimizing these emails is a sure way to get more eyes on your brand. (more…)

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7Dec By Sean TinneyNo Comments

Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to write irresistible sales emails your customer can’t wait to order from

By Sean Tinney December 5, 2022 Learn how to write a sales email that effectively promotes your product and wins you more business. Email is your most powerful digital tool for sales. Wait, really?Yes! 60% percent of consumers have made a purchase as a result of an email they received from a brand. That beats out sales from social and direct mail, making email your most effective sales tool. But there’s more to it than just sending an email with a product or service you want to sell. There’s a strategy for creating a sales email that actually gets results. Not sure how to create an effective sales email? After reading this post, you’ll know how to write a sales email that gets opened, gets clicks, and gets sales. Jump to a section: Create catchy sales email subj...

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1Dec By Lucy AlexanderNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, google adwords, Integrated Marketing, Internet marketing, Online Marketing, PPC

The Who, What, Why, & How of Digital Marketing

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? (more…)

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24Nov By Ann SmartyNo Comments

Blog, community building, content marketing, Digital Marketing, digital marketing skills, digital mkt, email list, Email Marketing, email outreach, Internet marketing, marketing automation, Marketing Skills, Online Marketing, PPC, Project Management

Marketing Skills You Must Have in 2023

Are you looking to build a career in digital marketing? You are on the right track! According to Grab Jobs, digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Digital marketing is a broad feld that includes lots of customer-attraction tactics and platforms, so the list of required skills may be diverse. Here are top marketing skills that will be in high demand on 2023: Search Engine Optimization Organic visibility is the most sought-after marketing channel out there. In fact, if you search Linkedin Jobs for “Digital Marketing”, the results page is dominated by SEO job openings: And it is understandable: Every brand, big and small, is seeking traffc from organic se...

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19Nov By Firaol BirhanuNo Comments

Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, marketing careers, Marketing Skills, Marketing Strategy, Online Marketing, social media marketing

The 5 Most Effective Digital Marketing Strategies to Try In 2023

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies. You do digital marketing and you want to be successful, right? If so, you need a strategy, it’s essential because it will help you in expanding your business. And most importantly, a digital marketing strategy may help a company outperform its competitors. The Objectives of Digital Marketing Strategies With the use of online resources, m...

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18Nov By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

The best email marketing tips from today’s top marketers

By Sean Tinney November 17, 2022 More and more emails continue to hit the inbox. To ensure your emails don’t get lost, here are tips from top marketing experts to help you stand out. 319+ billion. That’s the estimated total number of business and consumer emails that are sent per day. Talk about steep competition in the inbox. But there are certain marketers whose messages rise above the rest. They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment).So how do these masters do it? To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips. Tip 1: Use webinars to grow your list  “We’v...

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10Nov By Mark de GrasseNo Comments

Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

A Revolutionary New Way to Look at Content Marketing Strategy

Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know your brand needs it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET. How does content lead to sales? How much time and money should you spend on it? Does content really have revenue-driving value? Before we dive into the solution, let’s define what is and isn’t “content marketing” in the context of our new way of looking at strategy. What Is and Isn’t Content Marketing Content Marketing is the process of content creation & organization. Many people confuse it with content distribution, which is the promotion of the content you create through channels like social media marketing, email marketing, and paid media. Content Marketi...

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8Nov By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

25+ beautiful holiday email marketing templates [you can use for free]

By Sean Tinney November 7, 2022 Send some holiday cheer to your customers with an email template guaranteed to help you stand out in the inbox. The holiday shopping season is in full swing! And you know it’s bound to be a busy one.  In fact, some businesses report that up to 30% of their annual sales occur during the holiday season. But when it comes to sending marketing emails around the holidays, how can you get noticed in very crowded inboxes? Easy – with holiday email templates that make your offer stand out. Adding that special touch of holiday cheer to your design can be really easy with a holiday-inspired email template. That’s why the AWeber design elves created these professionally-designed templates that will help you stand out in the inbox. You can use all o...

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4Nov By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing, social media

3 steps to turn your social media followers Into email subscribers

By Sean Tinney November 3, 2022 Take back control of how you communicate with your audience by driving social media followers into your email list. Social media is a powerful tool for raising awareness of your brand and engaging your audience. And that’s what most people use it for. But it’s also an excellent tool for moving people into the “subscribe” stage of your marketing funnel.  Trouble is, social media can be unreliable. What would you do if Instagram shut down tomorrow? Or Facebook has an outage? Or… Twitter is sold and you no longer have access to your followers? Any of that could cut you off from your audience.  Don’t think it could happen? Three words for you: Myspace. Friendster. Google+. But with an email list, you don’t have to worry about social media ea...

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2Nov By gsoskey@hubspot.com (Ginny Mineo)No Comments

A/B testing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Determine Your A/B Testing Sample Size & Time Frame

Do you remember your first A/B test you ran? I do. (Nerdy, I know.) (more…)

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31Oct By Mark de GrasseNo Comments

Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Management, Marketing Skills, Online Marketing, personal branding, social media, social media marketing, tiktok

It’s Scary That You’re Missing These 5 Marketing Skills

Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary. 1. You NOT being on TikTok is scary. TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%. Don’t tell us your avatar isn’t on TikTok, the numbers prove you wrong. TikTok’s userbase is aging up as we speak, now is the time to get on! Even if you have to hire Gen Z to run your business’ TikTok (speaking of scary), your company NEEDS to be on TikTok. DOWNLOAD: The TikTok Ad Set Up Guide. Learn how to quickly create 16 TikTok ads in the least amount of time possible. Click Here 2. Your Lack of Email Marketing is SCARY The myth that email marketing is dead is just like a haunted ...

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30Oct By Sean TinneyNo Comments

Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to increase blog traffic: 11 obvious and not-so-obvious tips

By Sean Tinney October 25, 2022 If you’re a blogger, you owe it to yourself to get your content in front of the best audience possible. Use these actionable tips to start increasing blog traffic today. Let’s get right to the point. Increasing traffic to your blog is challenging. Writing an amazing blog is only half the battle. In order for readers to find your content, you need to cut through the online clutter. So how much online clutter are we talking about? According to Zippa, bloggers publish over 6 million posts a day.To stand out you need to do more than just write an amazing piece of content (although that’s a great start). There is strategy behind getting more traffic for your blog. I compiled the top 11 strategies for you. Some of these strategies you may have heard...

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28Oct By krbaker@hubspot.com (Kristen Baker)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, web forms

How to Increase Email Sign-ups With Better Forms (+Examples)

In the last 12 months, 77% of marketers have seen an increase in email engagement. Cold prospects get to know and trust you, while you stay top of mind (or top of inbox). However, your team needs to drive signups to reap the benefits. (more…)

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25Oct By Kelsey JohnsonNo Comments

automation, Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to embed a YouTube video in an email (step-by-step guide)

By Kelsey Johnson October 21, 2022 Learn to embed a YouTube video in Gmail, Outlook, marketing emails, and via automation. It’s the age of video content. Whether you’re publishing your own YouTube videos, or forwarding a video to a friend, you’ve probably wondered — “How do I send a video in an email?” The answer to that question depends on which email tool you use. Keep reading to find out how to embed a video in a Gmail email and how to embed a video in an Outlook email. I’ll also explain how to embed YouTube videos in emails that you’re sending to multiple people (like in an email newsletter, or in a marketing email), and how to automatically send your latest YouTube video to people immediately after that video is published.  Let’s get started. Want to jump ahead? ...

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20Oct By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

8 Emails to Get More Sales This Black Friday & Cyber Monday

By Sean Tinney October 17, 2022 Black Friday and Cyber Monday emails you need to be sending and when. Plus 9 examples of successful email campaigns from other companies. We don’t have to tell you that Black Friday is one of the busiest online shopping days of the year. Everyone knows it. You can’t get on social media, turn on the radio, or drive down the street without being swamped with Black Friday, Cyber Monday, and now “Cyber Weekend” announcements.And opening your inbox? Fuggedaboutit. More emails are sent on Black Friday than any other day of the year.Despite all the competition, this is not something you should sit out. Black Friday is now an international shopping holiday. Creators, solopreneurs, solo professionals and every small business should have a plan. You kno...

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14Oct By Sheryl GreenNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

What Is An ESP? Everything You Need to Know About Email Service Providers

Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy. (more…)

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11Oct By Dave StysNo Comments

amp for email, Digital Marketing, digital mkt, email design, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to create interactive product images with AMP for Email

By Dave Stys October 4, 2022 Up your email coding skills with this step-by-step AMP for Email tutorial. Create your own email that lets readers change the colors of a product image. In this this tutorial you will learn how to create an interactive e-commerce email message. We’ll display a product with several color options. The reader will be able to press each color and dynamically update the product image. Here’s what it looks like (see the full code example): As seen in Yahoo Mail inboxWhile it’s a relatively simple example, you will become familiar with a few important AMP for Email components such as:amp-img an AMP replacement for the html5 img tag.amp-selector a control for selecting one or more optionsamp-bind responds to user actions such as hovers, clicks, form subm...

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9Oct By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

14 of the Best Examples of Beautiful Email Design

Opening a marketing email is such a regular task, consumers often don’t give it a second thought. As email marketers, though, we know the other side of the story. Finding new HTML email inspiration can be a daunting task. (more…)

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8Oct By Alex CattoniNo Comments

Blog, copywriters, copywriting, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, Marketing Management, Marketing Skills, Online Marketing, sales, sales funnel, sales tips, Search Marketing, write ad copy

How to Write a Sales Page

Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website? If so, I’m going to teach you the 10 things your sales page MUST include if you want to make sure your copy creates trust, builds authority and converts like craaaaaaazy. Hey Posse! What’s up? It’s Alex.  Coming to you this week with a super quick sneak peek into the full sales page training that I teach my students inside my flagship program – the Copy Posse Launch Files. And inside my 5-day Write & Ignite Challenge. In this video, I’m sharing 10 conversion triggers that I always look for when writing – or reviewing – a sales page.  But first, if you’re new to the crew – welcome! Here on my blog, you’ll find tons of tutorials on copywriting, digital mark...

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6Oct By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Online Marketing, social media, Success

YouTuber uses email marketing to increase his video views using AWeber

By Sean Tinney October 6, 2022 Creating and delivering content your audience raves about is no easy feat. Here’s how photographer Jared Polin uses email marketing to increase his video views. Jared Polin of FroKnowsPhoto has 1.4 million YouTube subscribers and more than 232K email subscribers. But his success didn’t happen overnight. He cultivated his following over time with incredible content, a smart email strategy, and persistence. His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable on camera. But he kept going. His following back then was non-existent, but he kept creating.Slowly, people began to notice. They asked questions about his techniques and Jared answered them the best way h...

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1Oct By Sean TinneyNo Comments

case study, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See how this author grew his Amazon sales using email marketing in AWeber

By Sean Tinney September 29, 2022 Amazon is a platform to distribute products, not a sales strategy. But this author used email marketing to cut through the noise and create demand for his book series. Eric R. Asher is a former bookseller and cellist living in Saint Louis, Missouri. When he is not writing, you can usually find him reading, gaming, or buried beneath a small avalanche of Transformers toys. He is a successful author who self-publishes on Amazon. But that was not always the case. Eric had to navigate through the world of publishing to learn that writing the book is only the first step. Successful authors today need to cultivate an audience to sell books. Having the right tools to create an authentic connection with your audience can make all the difference. E...

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30Sep By Maxwell IskievNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How Apple iOS 15 is Impacting Email Marketers [New Data]

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end.  (more…)

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26Sep By Yauhen ZarembaNo Comments

Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why You Need an Email Style Guide to Reinforce Your Branding

By Yauhen Zaremba September 26, 2022 Creating an email style guide is the best way to reinforce your branding. Discover how to ace your email style guide. Consistent branding makes a brand instantly identifiable — and memorable. But did you know that as well as applying branding guidelines to your products, advertisements, and websites, it’s equally important to carry branding guidelines through into the email style guide for your brand. Let’s get started!What is an email style guide and why is it important? An email style guide is a set of guidelines that define the content and appearance of a company’s brand emails. Email guidelines outline specific standards for the messaging, tone of voice, and visual appearance of each email.  Creating a clear email style guide is...

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15Sep By afrost@hubspot.com (Aja Frost)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Google Analytics, Internet marketing, Online Marketing

The Ultimate Guide to Google Analytics in 2022

Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — things are just about clear as mud. (more…)

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11Sep By Caroline ForseyNo Comments

Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

What is a Flash Sale in Ecommerce? 6 of Our Favorite Examples

Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases. (more…)

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7Sep By Pam NeelyNo Comments

Digital Marketing, digital mkt, email design, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

2022 free fall GIF guide

By Pam Neely September 6, 2022 Increase your email’s clicks by spicing it up with these fun seasonal GIFS for the Fall season, Halloween, Thanksgiving, and more. GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you’re using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want and have a positive effect on revenue. So adding GIFs to your upcoming fall newsletters or promotional emails is a smart move. It’s just that sometimes it takes a while to create a great GIF, or to find just the right GIF. To create awesome GI...

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3Sep By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Sell Something Challenge: Learn How To Enter and Win

By Kelsey Johnson August 31, 2022 Make some extra money this fall, learn a new skill, and get a free month of AWeber Pro (if you’re a free user). Sign up now to learn how. We live in the era of the side hustle. The passive revenue stream. The start-your-own-business movement. And there’s a reason: Selling online isn’t all that hard. Making online sales is no longer just for established businesses.You can do it! You probably have at least one thing you’d like to sell. If not, don’t worry, we have some ideas for you. And now is the perfect time. For the month of September, AWeber is running its Sell Something Challenge. Want to join?Sign up for the challenge We’ll teach you everything you need to know to make your first sale AND you’ll get a free month of AWeber Pro whe...

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24Aug By Sean TinneyNo Comments

case study, Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See how this artist makes sales with AWeber’s Shopify integration

By Sean Tinney August 23, 2022 Two simple automations let the artist BOMONSTER welcome his new subscribers and send abandoned cart emails — all while he’s working on his art. BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath.  Connecting with his audience through email At art shows, BOMONSTER’s customers kept asking if he had an email list to subscribe for updates on his work. He tried to do it on his own by sending PDFs from his personal email, but most of his messages went into spam folders. Plus, creating emails on his own was tedious and lacked professional des...

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15Aug By Sean TinneyNo Comments

case study, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See how this agency generated over $30,000 in new sales in just 1 day using AWeber

By Sean Tinney August 11, 2022 Learn how you can generate more income from your existing customers using email marketing with AWeber. Jonas Troyer, the owner of Troyer Websites, offers website design services, in addition to some complimentary services, like search engine optimization (SEO), social media advertising, graphic design, and more. He knows that it’s often easier and more cost-effective to look to your existing customers to increase your revenue, rather than trying to find new customers.Why? Because your existing customers already know, like, and trust you. They already know what you can do for them. In fact, the success rate of selling to a customer you already have is 60-70 percent, while the success rate of selling to a new customer is 5-20 percent. Ov...

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7Aug By Grace LauNo Comments

Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

6 Ways to Dominate Your Market by Merging SMS and Email Marketing

SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video) When combined with email marketing, however, these limitations vanish. A blend of SMS and email marketing can result in engaging, successful customer journeys that lead straight to conversion. Here, we’ll run through the reasons you should incorporate SMS into your email strategy. Then we’ll tell you our six top tips for merging SMS and email to dominate your market. Advantages of SMS marketing SMS marketing has a lot of very important advantages. By combini...

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5Aug By Sean TinneyNo Comments

case study, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See how this writer gets 70% open rates with zero additional work using Auto Newsletters in AWeber

By Sean Tinney August 4, 2022 See what steps this content writer took to get paid for his content and to automate his newsletter Randy Cassingham is the founder and writer for This is True, a website, blog, and newsletter called “TRUE” that uses “weird news” as a vehicle to explore the human condition in an entertaining way. TRUE is the oldest entertainment feature on the internet, running weekly for nearly three decades. The newsletter started June 26, 1994 — and has never missed a weekly issue. It is older than Google, Amazon, and eBay. “While I haven’t gotten ‘rich’ from it, I have something that many rich people don’t have: The freedom to live exactly where I want and work and ‘play’ pretty much every day” “One of the big reasons I can do it all is because AWeber’s...

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31Jul By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Get more engagement when you set email campaigns to arrive by time zone

By Kelsey Johnson July 28, 2022 Send emails that arrive in your subscribers’ inboxes at 10am (or whatever time you choose) — no matter where your subscribers live, worldwide. Effective email marketing is all about sending the right email to the right person at the right time. Now, you can send your emails at the right time for each of your subscribers with AWeber, no matter what timezone they’re in. That timing is important. Getting the content, subject lines, and branding of your emails is important, too. But if your emails arrive at a time when your subscribers are likely to be offline (or asleep), they’ll just get pushed down in the inbox by other emails. So set your campaigns to go out by time zone and start seeing better results from the exact same emails you’re sen...

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29Jul By sbernazzani@hubspot.com (Sophia Bernazzani)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, marketing automation, Online Marketing

9 Marketing Automation Mistakes You Can’t Afford to Make

According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role. (more…)

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26Jul By Sean TinneyNo Comments

case study, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See How Paula Rizzo Grow Her List to 13,000+ Subscribers Using AWeber

By Sean Tinney July 15, 2022 See what steps this entrepreneur took to grow her email list. And see how you can do it too, using AWeber. Paula Rizzo was apartment hunting in New York City. She knew what she wanted in her new space, but she kept getting distracted by non-essential amenities like wine refrigerators. (Although the term “non-essential” is up for debate.) To make her life easier, she made a comprehensive list of everything she needed in an apartment. Her list helped her score the perfect place. It also sparked the idea for Paula’s business, List Producer, and her book, Listful Thinking. 13,000+ subscribers and growing Paula started her blog before she wrote her book to gauge interest in the topic of list-making. Her first task? Making a list, naturally. ...

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18Jul By Simon TraffordNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Making Your Website Look Expensive with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.

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15Jul By Simon TraffordNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Are Your Guarantees Hurting Your Online Sales? with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.

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13Jul By Pam NeelyNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

How to test emails before you send them

By Pam Neely July 12, 2022 Don’t lose subscribers because of errors in your emails! Here’s how to avoid cringe-worthy mistakes. Remember that cringe-worthy moment when Steve Harvey read the wrong name for the winner of Miss Universe? Don’t be like Steve. Avoid mistakes in front of a large audience by testing emails before you send them. This doesn’t take a lot of time – maybe five to 10 minutes. It will keep you from embarrassing yourself and annoying your subscribers. One bad experience can be enough to turn a subscriber away for good. But if you do accidentally pull a Steve Harvey and mess up? It happens. Don’t let the fear of making a mistake keep you from sending your emails. You can always send an apology email. The two most common types of email mark...

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12Jul By Katrina KirschNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The Ultimate List of Email Marketing Stats for 2022

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.  (more…)

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5Jul By Guarav SharmaNo Comments

Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

8 Effective Ways to Ensure Ecommerce Business Success

It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many.  According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025. Image via Statista While brick-and-mortar stores are gradually losing their dominance, the digital marketplace is blazing. More and more ecommerce brands, big and small, are coming up and gaining a foothold in this ever-expanding landscape. If you are one such ecommerce business striving to taste success, you know how demanding and competitive things can be. And you only beat the fierce competition with aggressive ecommerce marketing strategies like digital advertising, content marketing, social media marketing, etc....

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4Jul By Sean TinneyNo Comments

Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

How to write confirmation emails your audience will love

By Sean Tinney June 30, 2022 Don’t leave people in the dark. Send them a helpful confirmation email that lets them know the status of the request or order they just placed. Your confirmation email is an important first impression. It sets the tone for your relationship with subscribers and can improve engagement for future emails. Picture this – you just booked your dream vacation online. But you never received an email confirmation. You may be wondering if your order was processed. Now you have to spend time contacting the travel agency to make sure your vacation was booked. That is not a good experience. You wouldn’t want to do that to your customers. That’s why you need to set up a good confirmation email. In this article, you’ll learn: What is a confirmatio...

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1Jul By Scott CunninghamNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]

Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Founder and Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.

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20Jun By Pam NeelyNo Comments

Deliverability, Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Why Are My Emails Going to Spam?

By Pam Neely June 8, 2022 Nobody likes spam. But you know what’s even worse? Having your emails categorized as spam. If you’ve put a lot of work into an email message or a newsletter, it can sting to see even one person mark it as spam.  Why would anyone do that, right? You’re a good sender. You’re not… a spammer! But even good people can get their messages marked as spam. So let’s help your self-esteem and your email marketing metrics. We’ll walk through how even the best people can occasionally have their emails end up in the spam folder. What is spam? Spam is any email sent to someone who did not sign up to receive it. Spam is sometimes also called “unsolicited bulk email” or “junk email.” Incredibly, almost half of all emails sent are spam. This means that ...

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16Jun By Natalia MichelleNo Comments

Blog, Email Marketing, instagram, Social Marketing Strategies, social media, social media marketing

Email Marketing Campaign Examples to Inspire Your Email Plan

Do you believe in relationship-building supremacy with your consumers? If you just gave the nod, Email Marketing is the most effective marketing tool for you. Not only can you provide relevant information to your consumers but also catapult conversions for your business. The best part about such a strategy is the personalized experience you will deliver right into your customers’ inboxes. Such individualized attention fosters your relationship with them, which eventually helps promote your content and products to the most loyal base. On top of it, with 333.2 billion emails in circulation, you can gauge your newsletter’s power to build your connections and nurture them. Being said that, creating prolific emails that engage, delight, and convert your audience isn’t a cinch. It takes a whole ...

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5Jun By Alyse FalkNo Comments

Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing

Best Practices for Double Opt-in

By Alyse Falk May 10, 2022 Building your list the right way has long-term rewards. How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of confirmation, you can end up with a less engaged and less profitable list.  This is why one of the proven best practices of email marketing is to use “double opt-in.” In this post, we’ll cover: What double opt-in isDouble opt-in versus single opt-inAn example of how double opt-in worksThe pros and cons of each sign up settingHow to set up double opt-inCommon mistakes people make when they set up double opt-in Double opt-in does require some extra work, both for you and your subsc...

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2Jun By Simon TraffordNo Comments

Blog, Conversion, conversions, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email, email automation, email automations, email flows, email list, Email Marketing, email outreach, Excite, Internet marketing, Online Marketing, videos

Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.

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1Jun By Pam NeelyNo Comments

Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, spam

How to Include a Physical Address in Your Emails Without Revealing Where You Live

By Pam Neely May 24, 2022 CAN-SPAM law requires all commercial emails include the sender’s physical address. But that doesn’t mean you have to include your home address. Adding your business’s — or your own — physical address to all your emails is a required step when you set up your first email campaign. It makes some people a little nervous. “What if someone comes to my house?”  Fortunately, there are ways to meet this requirement without revealing where you live or risking a fine. But first, let’s explain why you have to include that physical address. CAN-SPAM law and physical email address Everybody hates spam emails. (Especially us!) And adding a physical address to your emails is one of the best ways to stop spammers and reduce how many unwanted emails we ...

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22May By Pam NeelyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing, social media

How To Grow Your Email List With Social Media: 10 Experts Share Their Best Tip

By Pam Neely May 19, 2022 Social media can be a fantastic way to find more email subscribers – if you use the right tactics. Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other?  We say they can amplify each other. Big time. And so do ten of the top social media experts.  We reached out to each of these influencers because they are experts in a specific social media platform. They know their stuff, cold. We asked them for their best tip on how to grow an email list with social media right now. These aren’t the general, tired tips you’ve heard so many times before. These are the proven, under-the-radar stuff that actually works – the same tactics these influencers have used to gr...

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19May By Philip PileticNo Comments

Blog, customer avatar worksheet, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, small business owner, target audience, target market

How to Turn a Side-Hustle Into a Real and Viable Business

In the years leading up to the COVID-19 pandemic, a fascinating shift was underway. Each year, an ever-growing portion of the workforce was counting on freelance work for some or all of their income. It was a phenomenon that many industry observers referred to as the rise of the gig economy. By 2020, there were 64.8 million freelance workers in the US alone. And experts predicted that a full 50.9% of the US workforce would be freelancing by 2028. Then the pandemic changed everything. Suddenly, millions of workers with full-time jobs found themselves out of work and exploring their options. Their predicament sent the freelance boom into hyper-drive. But it also changed the nature of the decisions workers faced. Before the pandemic, most workers were content to use their freelance work...

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17May By Pam NeelyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, Writing

5 Ways to Identify Customer Pain Points So You Can Nail Your Marketing Messages

By Pam Neely May 17, 2022 Want to know why people buy – or don’t buy – from you? Understanding customer pain points will explain a lot. Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this. People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might influence someone’s purchase decision, they’ll ultimately buy something because it solves a problem. Don’t have time to eat an expensive sit-down meal? Grab food at McDonald’s. Can’t sleep because your neighborhood is noisy? Get a pair of earplugs or a white noise machine. Tired of driving to the gym every day? Purchase an at-home workout program on DVD. Once you understa...

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8May By Pam NeelyNo Comments

Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

When and How To Use Plain Text Emails

By Pam Neely May 6, 2022 Don’t overlook plain text emails. Sometimes, they can outperform fancier HTML emails. Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself. So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading. This article will cover: What is a plain text email? A plain text email is what it sounds like: It’s an email message that only includes text. There are no images or graphics and no formatting. All the links are written out. Here’s an example of a plain text email: And here’s the HTM...

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3May By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

25 Free or Cheap Ways to Build an Email List from Scratch

By Kelsey Johnson April 26, 2022 Starting an email marketing list? Here are 25 ways to get subscribers without an audience. Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels. But what’s the best way to get started? How do you grow an email list without an existing audience to market to? If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you. Read on for 25 free or budget-friendly ways to grow your list, even if you don’t already have followers somewhere else. Note: Ideas that require payment will have a U.S. dollar sign ($) next to them. Jump ahead to your favorite list growth idea: Optimize website signupsWebsite chatb...

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28Apr By Pam NeelyNo Comments

automation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing

Welcome Email Campaigns: How to Onboard New Subscribers

By Pam Neely April 28, 2022 Want to make a great first impression with your new email subscribers? Send them a welcome email campaign. It’s a big deal when someone signs up for your email list. You’ve put in a lot of work to attract this person and to build up enough trust with them that they’ll let you into their inbox.  But the work isn’t done once they’ve signed up. Now your job is to engage them – to build on the trust and interest you’ve established with them so they’ll become a long-term, enthusiastic subscriber.  All that starts with a welcome email.  What’s a welcome email? A welcome email is an automated email message that is sent out to new subscribers as soon as they sign up for your email list. Some email marketers don’t send a single welcome email –...

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24Apr By DigitalMarketerNo Comments

Blog, customer value journey, cvj, Digital Marketing, digital mkt, email campaign, email list, Email Marketing, email marketing ideas, email marketing metrics, email marketing strategy series, email outreach, Internet marketing, Marketing Strategy, metric tracking, Online Marketing, subscriber, welcome email

The 5 Most Common Missing Elements of Email Campaigns

Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! Here are the 5 essential elements of email marketing you have to implement.  Number 1: Email Personalization and Segmentation When possible, address your subscribers by their first name. Emails with a name in the subject line have a 26% higher open rate than one without personalization. Getting a subscriber’s name is as easy as adding the field to your email newsletter sign-up or contact form. The process of splitting up your master list of subscribers is called se...

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22Apr By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, New Features, Online Marketing, Updates

New AWeber Updates and Feature Releases

By Kelsey Johnson April 21, 2022 Our regularly released new features and updates all come directly from your feedback. Check out what’s new. Get more out of your AWeber account when you keep up on the newest feature releases — requested by and built specifically for customers like you. All Recent AWeber Updates Jump directly to an update: The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions. What’s new? Element navigation on the side The “move,” “copy,” and “delete” buttons are in a new place. You’ll no longer see blue and black boxes surrounding the row / el...

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16Apr By Pam NeelyNo Comments

Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers

By Pam Neely April 15, 2022 Are inactive subscribers weighing down your email marketing results? See how to revive your list with re-engagement emails. Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high. In this post, we’ll show you: Why re-engagement email campaigns are importantHow to write effective re-engagement emails10 great re-engagement email examples But first, let’s talk about decay. Specifically, email list decay.  Email list decay (aka “email address decay” or “email database decay”) is the percent of email subscribers’ addresses that are abandoned or go inactive. List decay can happen for many reasons, like someone leaving a job or creating a new email address and abandoning their old email addres...

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12Apr By Maxwell IskievNo Comments

Content Planning, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The HubSpot Blog’s 2022 Content & Media Strategy Report [Data]

Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media, truer words have never been spoken. (more…)

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8Apr By Digital MarketerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Omnichannel Strategy in B2B Marketing

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to the audience via mult...

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6Apr By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Visual Content

How to Make an Animated GIF in Photoshop [Tutorial]

Animated GIFs are great additions to your marketing. They're easy to consume, provide a new way to capture your viewers' attention, and can have a serious emotional impact. (more…)

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3Apr By Sean TinneyNo Comments

Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why No-Reply Email Addresses are Bad & What To Use Instead

By Sean Tinney March 29, 2022 Sending emails from “noreply@” addresses can hurt your results. We’ll let you know what to do instead. Have you ever received an email with a “do not reply” address like noreply@example.com or do-not-reply@example.com. I don’t like the way they look in my inbox, with their tough and unwelcoming facade, so I marked the emails as trash without even reading them. If you’re being disregarded based on the email you send from, you’ve got a great opportunity for better open and click rates. Avoid the trash folder and spam complaints by opening up a line of two-way communication, and making your audience feel like individuals – not just another email address. What is a no-reply email address? A no-reply email address (or “do not reply” add...

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28Mar By Liz WillitsNo Comments

Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The 7 Survey Emails That Will Upgrade Your Marketing

By Liz Willits March 22, 2022 Want to learn more about your audience? Try survey emails! There’s a reason top marketers send survey emails so frequently — they work. Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services. How? Because once you know exactly what your subscribers want, then you know what to give them. No more guessing about “would they like this thing, or that thing?” Just ask them with a survey email.  We’ll cover seven types of survey emails that will make your marketing much more effective. We’ve also included a few survey email examples from industry experts. 1. Welcome email survey Getting feedback from your audience is so important that many experts include a survey or question in the first ema...

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26Mar By Digital MarketerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Apple Privacy Updates – 4 Tips for Better Email Metrics

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! Email remains one of the most direct and effective channels for communicating with customers, and email open rate is the most common metric that marketing departments use to measure email campaign success. But Apple iOS 15...

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15Mar By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Top 5 Goals for Your Email Marketing Campaign

By Sean Tinney March 10, 2022 Establish email marketing goals to help guide your efforts, making it easier for you to track and achieve success Your email marketing strategy should start with setting measurable and attainable goals. After all, when you have clear objectives and targets to aim for, it can make it easier for you to stay motivated. And with preparation, you can execute a game plan to get the list growth, engagement rates, and business results you’re looking for. To help you get started, here are five email marketing campaign goals to help you achieve success starting today: Grow your email subscriber listIncrease your email open ratesImprove email click-through ratesRetain current customersReduce unsubscribes 1. Grow your subscriber list As an ema...

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12Mar By mconley@hubspot.com (Megan Conley)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Free Marketing Software, Internet marketing, marketing budget, Online Marketing, PPC

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

Let's say your company decided to invest in a website redesign to improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you ask is, "How much is this website redesign going to cost?" The answer, of course, is "it depends." Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? If only there were a way to organize your answers to all of these questions — a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Good news: Marketing budget templates can help. Included in our eight marketing budget templates bundle is a template to manage your website redes...

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9Mar By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing, social media

How to Build (and Grow) Your Email List with Facebook

By Sean Tinney March 8, 2022 Facebook can be an extremely efficient and cost effective channel to grow your email list. See how easy it can be with these tips. When it comes to building an email list, the challenge is finding people who are interested in your brand. Whether you’re starting from scratch or seeing a plateau in email signups, it’s time to find new marketing tactics to reach customers where they are.  That’s where Facebook comes in.  With over 2.9 billion active monthly users, Facebook is a powerful tool for lead generation. But you don’t want just anyone signing up for your emails. With Facebook, you can define an audience and run targeted campaigns to help find the right audience and grow your list with more relevant leads. Do you have doubts...

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4Mar By Dominic CumminsNo Comments

Blog, content marketing, Digital Marketing, digital marketing methods, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Management, Marketing Skills, Marketing Tools, Online Marketing, sales, sales and marketing, Tools

The Answer to the Quality vs. Quantity Marketing Question

This debate seems to be as old as the concept of sales…and many things in life, but we will keep it to sales and marketing for the purpose of this article. Many I speak with will fall solidly in the “quality” camp. In fact, I guess that for many of you reading this, your answer might be quality. Some of you might answer “both” just because you know me and how I like to set up a topic. But, deep down inside, we probably think about quality as the winner of the debate. …and to a large extent, there is truth to this. That said, if you’ve “grown-up” in any serious sales environment, you may sit on the other side of the equation. And while you may not agree with anything else he ever said, you might think that Joseph Stalin was onto something when he stated, “quantity has a quality ...

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2Mar By Ron StefanskiNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

13 Ways to Build Your Email List For Free

By Ron Stefanski March 1, 2022 You don’t need a large marketing budget, you just need these strategies for building your email list – at no cost. This article isn’t written to convince you of the benefits of using email marketing. You already know that “the money is in the list,” and that email marketing has an ROI of over $36 for each $1 spent. In this article, we take a look at 13 ways to build an email list so you can communicate more effectively with your customers and get better results from your marketing strategies – all without having to pay a single cent.  Ready? Let’s get into it.  Integrate email sign-up forms on a social landing pagePersonalize your CTAsCapture email after an online saleUse a live chat tool to gather emailsPop-up survey or quizOffer disco...

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26Feb By Jay RiptonNo Comments

Advocate, Ascend, Blog, Convert, Digital Marketing, digital marketing methods, digital mkt, email, email list, Email Marketing, email marketing ideas, email outreach, engagement, Excite, Internet marketing, list building, Online Marketing, Promote, Subscribe

Why Email Marketing Is Still Crucial In 2022

With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing.  However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future. But before you utilize these free email marketing tools, find out how email marketing is used to interact with users and if it will remain a viable strategy in 2022. The Data Behind Email Marketing Here are a few stats to prove email marketing’s dominance in marketing strategies globally: In 2021 alone, the number of worldwide email users was about 4 billion, which is expected to increase to 4.6B users worldwide in 2025More than 300B emails are forecasted to be received and ...

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23Feb By seo-ninjaNo Comments

Advanced SEO Techniques, Business advice, business analysis, Digital Marketing Strategies, Email Marketing, googe optimize, Google, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo services

How to Ready Your Business For Scalability? 4 Essential Steps To Avoid Obstacles

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion.  Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate.  Scaling your business should be approached with caution, if you go too fast you can end up crashing and if you go too s...

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16Feb By Digital MarketerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

8 Alternatives to Open-Triggered Email Sequences

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! As more Apple Mail users have enabled Mail Privacy Protection (MPP), opens have become an increasingly unreliable signal of individual-level engagement with marketing emails. Email marketers are now having to redefine how ...

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14Feb By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Instagram Marketing, Internet marketing, Online Marketing

26 of the Best Brands on Instagram Right Now

  Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data. (more…)

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13Feb By Liz WillitsNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, subject line

Should Email Subject Lines Be Capitalized

By Liz Willits February 9, 2022 Should you capitalize your subject line? Discover what 100 of the top email marketing professionals said. Have you ever wondered if you’re using the right tactics to market your business? You’re not alone. That’s why we analyzed 1,000s of emails from 100 of the top experts — the best of the best. Their email strategies engage thousands and drive millions in revenue. Many of them see unheard of results (like 80% open rates and 30% click-through rates). “Should you capitalize your subject line?” was one of our questions. Let’s take a look at our findings. The 3 capitalization formulas for email subject lines To find out how top marketers use capitalization in their email subject lines, we examined the subject lines from our 100 expe...

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8Feb By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

Your Valentine’s Day GIF Guide

By Sean Tinney February 1, 2022 These awesome animated GIFs put heart-shaped emojis to shame. Download and send your favorites this February! This Valentine’s Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 13 downloadable Valentine’s Day GIFs! Just download them and add them to your emails using AWeber’s ridiculously easy-to-use Drag and Drop message editor. These GIFs will be a sweet treat for your subscribers — and your bottom line. Not an AWeber customer yet? Create your FREE ac...

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30Jan By Sean TinneyNo Comments

Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, email writing, increase clicks, Internet marketing, Learn, Online Marketing

15 Tips for Writing Email Marketing Content that Increases Clicks

By Sean Tinney January 27, 2022 Increase your email clicks with these 15 tips for writing email marketing content. Your audience is probably short on time and skimming through emails. They may get several emails an hour throughout the day. To give yourself a fighting chance in the inbox, you need strong email marketing content. According to research done on email click rates, the data has shown: 53% of marketers say low click-through rates are their biggest email marketing challenge.73% of marketers say click-through rates are a key metric for evaluating campaign effectiveness.The average email click-through rate is 7% in the US.a Getting more clicks should be a central part of your strategy. Here are 15 tips on how to write effective email marketing content to boost...

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25Jan By Jessica SnavelyNo Comments

affiliate marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

New: AWeber Advocates can now earn up to 50% commissions

By Jessica Snavely January 19, 2022 Refer as little as 10 customers a year and start earning a higher commission rate. There is nothing more flattering for us than when our biggest fans share AWeber with their communities. So we’re starting 2022 by giving our advocates the raise they deserve: AWeber Advocates can now earn up to 50% on referrals to AWeber – hands down the highest amount of any other email marketing provider.  We are always working to make AWeber the best choice to promote to your community and share with your friends. That’s why over the past year we’ve launched landing pages, ecommerce solutions, and we were the first email service provider (ESP) with a native Canva integration. So, let’s get to it, how do you start earning a 50% commission rate on refe...

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22Jan By Sheryl GreenNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

What Is An Email CTR? How to Calculate and Improve It

An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action. (more…)

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20Jan By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Stripe vs PayPal — Which is Best for Online Payments?

By Kelsey Johnson January 19, 2022 Starting an online store? We’ll break down Stripe vs PayPal, and which may be better for your business. If you’re setting up an online store, one of your first questions is likely to be “How do I accept payments?” And no matter who you are — an established entrepreneur or simply starting a side hustle — you’re likely considering Stripe or PayPal. Both Stripe and PayPal are popular, affordable, and easy to use. Furthermore, you can count on these well-known payment processing tools to be secure, trusted by most buyers, and integrate with other platforms you’ll use to sell your products (like your business’s website). But what’s the difference? Should you choose Stripe or PayPal? Which is better to start with? We’ll cover the differenc...

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15Jan By Nahla DaviesNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Make Your Email Marketing Campaigns More Accessible

By Nahla Davies January 13, 2022 Learn the email accessibility best practices you can implement to ensure everyone can read your emails. Not everyone reads emails in the same way. Some people may use dictation or magnification to consume your email, while others may only see grayscale or certain colors. It’s important to make your emails accessible so anyone can read them, regardless of disability. Plus, an accessible email is also valuable to many other people in your audience. Headers and appropriate colors make emails easier to read, image ALT tags help out people experiencing low internet bandwidth, and simple fonts keep readers focused on your content. Good news. It’s easy to make your emails accessible. Simply consider color contrast, screen readers, and ADA com...

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6Jan By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

Start the New Year Strong with an Email List-building Quiz

By Sean Tinney January 5, 2022 Quizzes are fun and interactive. But they can also be used to grow your email list. Learn the best strategies to creating a high-converting, interactive quiz. In the spirit of the New Year, why not try a fresh list-building tactic: creating your own quiz? Offering valuable or interesting resources, or lead magnets, in exchange for email addresses can be vital to your email marketing success. But when you look up lead magnet ideas, the same old ideas tend to pop up—guides, eBooks, or videos. You need something innovative to add to your toolbox this year. 78% of marketers agree that email marketing is important to their overall success. Strategically crafted quizzes are a powerful way to harness that success, capture your audience’s attention...

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31Dec By demo-sixNo Comments

Advanced SEO Techniques, Business advice, business analysis, Digital Marketing Strategies, Email Marketing, googe optimize, Google, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo services

How to Ready Your Business For Scalability? 4 Essential Steps To Avoid Obstacles – SEO Ninja

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion.  Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate.  Scaling your business should be approached with caution, if you go too fast you can end up crashing and if you go too s...

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27Dec By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

25 Free Marketing Tools You Could Learn in Line at Starbucks

By Kelsey Johnson December 21, 2021 Marketer approved – free tools that are actually useful and easy to learn. Marketing has changed — you don’t need to be a professional designer, copywriting expert, or strategist to be a marketer. In fact, most smaller business owners are playing the role of marketer due to budget constraints. Whether you’re a marketer, business owner, or just looking to learn some new skills, there are tons of free marketing tools that can make you seem like a pro. Check out the following list to give your business a boost, create more engaging content and emails, and — above all — sell more stuff! Related video: 30 Free Marketing Tools In 30 Minutes AWeber You can use AWeber to send emails to all your subscribers, set up automated email...

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23Dec By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, SEO

5 SEO Best Practices to Increase Blog Traffic and Engagement

By Sean Tinney December 22, 2021 In order to make your blog SEO-worthy, there are 5 basic SEO best practices that you need to be following. Do you feel your website isn’t receiving enough blog traffic and engagement? Well, you’re not alone in this because Google is getting smarter every day. If your blog isn’t optimized for SEO, you might not achieve the desired results. But before we discuss the best SEO practices for your blog, here’s what makes working on it important: Daily, bloggers upload around 7.5 million posts across the globe. Only 60% of internet users actively read the content. Readers mainly go for long-form content for its in-depth information. So the ideal word count would be near 1500 – 2000 words. This year, content marketing was estimated to be an...

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18Dec By Sean TinneyNo Comments

Digital Marketing, digital mkt, ecommerce, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

9 Tips to Win Back Lost Sales with Abandoned Cart Emails

By Sean Tinney December 16, 2021 Don’t skip the cart reminders. Take advantage of warm leads who are most likely to complete their purchase. One of the most effective emails you can send to your audience is the abandoned cart email. When sent at the right time, it is a helpful reminder to encourage your customers to complete their purchase. Many people put together a cart but get distracted before checking out. On average 69.82% of online carts are abandoned. That is a lot of lost sales. But you can capture a lot of them back with an abandoned cart email — an automated marketing campaign designed to increase conversion rates. When they get a reminder of a shopping cart they left behind, many buyers come back to make the purchase. The best part? You can automate these rem...

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13Dec By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, tagging

Email Tagging Tips to Skyrocket Your Open Rates

By Kelsey Johnson December 3, 2021 Learn how tagging can be used to Increase your email open and click rates . Each person on your email list is unique: In a real conversation, you wouldn’t talk to VIP clients in the same way you would talk to new leads. So why would you send them the same email? Short answer: You shouldn’t. You can use tags and segments to send emails that cater to the specific needs and interests of your subscribers. Tagging is easier — and more important — than you think. Here’s why: The days of one-size-fits-all email marketing are gone. Your audience expects to get interesting emails — with topics they care about. But your subscribers are snowflakes! They don’t all care about exactly the same things. The more your audience likes your emails, the ...

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8Dec By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, increase opens, Internet marketing, Learn, Online Marketing, subject line

Email Subject Line Best Practices To Get More Opens

By Kelly Forst December 6, 2021 Your subject line can make or break your email opens. Here’s how to write a good one. “Email marketing is still the #1 best way to engage with your audience and convert leads into customers — but if no one is opening your emails, you’ve got a problem.”Alex Cattoni, Founder of The Copy Posse Take it from the expert. Your subject line can single-handedly make or break your entire email campaign. That’s why we put together this list of best practices to help you create attention-grabbing subject lines for your email marketing campaigns. Email subject line best practices Personalize your email subject linesUse segmentationCreate urgency with FOMOAvoid spam triggersBe directAsk questionsOne word subject linesSuper long subject ...

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29Nov By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

Marketing Week 2021: Get Expert Sales & Marketing Tips

By Kelsey Johnson November 24, 2021 Get easy and affordable marketing advice during this week-long event, hosted by AWeber from Dec 13 – 17. We’re excited to announce that, in December we’ll be running a week-long free marketing series for business owners, side hustlers, and entrepreneurs. This event is for anyone looking to improve their social media skills, get better email deliverability, create engaging videos, set up Facebook Lead ads and retargeting, and make more sales. Marketing Week encompasses 5 days of webinars and other resources to help you build out a marketing plan for your products or services. We don’t believe that “if you build it, they will come.” Marketing is important for every business — so we’re offering the advice you need, free and easy to a...

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24Nov By Elisabeth StrasserNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

8 Tips for Efficient B2B Email Marketing Campaigns

By Elisabeth Strasser November 23, 2021 Get the eight tips to help you create efficient B2B email marketing campaigns so your business can grow using email marketing. Did you know, for every $1 spent on email, businesses see an average of $42 return. It’s even higher for B2B, that’s why marketers widely use it to nurture leads.  Like any other marketing technique, B2B email marketing has evolved with changes in the market and technology. To stay relevant and provide valuable content to your target audience that draws them in and entices them to take action, email marketers now use personalization, automation, and various metrics to improve their strategy. We compiled eight tips to help create efficient B2B email marketing campaigns so your business can start to use email...

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15Nov By Nahla DaviesNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase opens, Internet marketing, Learn, Online Marketing

See Your Email Open Rates Explode With These 6 Simple Tricks

By Nahla Davies November 10, 2021 Get the 6 simple tricks you need to see your email open rates explode. The holidays are right around the corner, and most businesses are hoping to capitalize on the festivities. Marketing teams have been hard at work analyzing market research and understanding what their buyers are looking for from their brand. What have they discovered? Online spending by Black Friday shoppers is projected to surpass the $14 billion spent last year by 20%.  With this in mind, ecommerce and other online retail businesses have been honing in on their email marketing campaigns so that they can reach their goals for the end of the year.  Many sales and marketing professionals spend hours carefully crafting the perfect email, combining rich content with ...

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10Nov By Kelsey JohnsonNo Comments

case study, Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

How This Coach Created a Course in 6 Hours with Ecommerce

By Kelsey Johnson November 8, 2021 This executive development coach jumped on an opportunity — offer a targeted course to an extremely interested group while the iron was hot. Using AWeber ecommerce, Leela Sinha was able to set up a course payment page in a few hours, and start taking payments for the course ASAP. A Facebook rant turns into a popular thread on gender inclusivity Leela Sinha (pronouns ze/zim/zir) offers leadership training for “Intensives,” a personality type that comes with risk-taking tendencies, innovation, and high intelligence: Intensives often start and lead businesses. Leela is also very knowledgeable about the correct way to have rich, deep, and thoughtful gender-inclusive communication in a workplace. One day Leela posted on Facebook about an ...

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5Nov By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Holiday Marketing, Internet marketing, Online Marketing

Your Holiday GIF Guide to Spice Up Your Holiday Emails

By Kelly Forst November 3, 2021 Check out these 26 festive holiday GIFs from AWeber’s design elves. Use them in your holiday email marketing campaigns! We know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That’s why the AWeber design elves made holiday GIFs for email — FREE for you to use. Use any of the animated GIFs below for your holiday email marketing campaigns. (GIFs can increase click-through rates, conversions rates, and revenue rates!) Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers. Check out our GIF categories: Christmas GIFs Holiday GIFs ...

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3Nov By Digital MarketerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Automated Marketing Processes and the Future of Marketing

Listen NEW! Listen to article Sign in or sign up to access this feature! The automation of digital marketing processes is here to stay. Thanks to mass disruption accelerated by the pandemic, privacy regulations, walled gardens, and technology complexity, only the brands and publishers that dive headfirst into the flexible fut...

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2Nov By ttaylor@hubspot.com (Tristen Taylor)No Comments

Brand Experience, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

15 Businesses to Admire for Stellar Branding Consistency

When searching for a soul mate, you look for someone that's smart, funny, caring, but above all — consistent. Because if you're going to invest your life in a person, you want someone you can trust, right? Falling in love with a brand isn't all that different. Brands pull us in with witty slogans and timely discounts, but that’s not the only reason we stick around. Think about it, inbound marketing is all about content and communication that people love. The key to being your leads' and customers’ soul mate, then, is providing brand consistency they can count on. But how? What’s at the heart of brand consistency is your message, and marketing plays a huge role in that. In this post, we’ll dive into what branding consistency is, its importance, benefits, and share 15 businesses that have d...

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31Oct By Sean TinneyNo Comments

Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Start an Ecommerce Business

By Sean Tinney October 29, 2021 Get the 7 easy steps and 5 tools you’ll need to launch a successful, secure, and profitable ecommerce business. Running your own company means having yourself as a boss, a flexible schedule, and creative control. For many entrepreneurs, ecommerce is the right place to start: Online sales means lower overhead, faster startup, and is easier in a lot of ways. But getting an online store set up properly still takes a lot of commitment — whether or not you have a storefront or now. We’ll  make it easier for you with 7 steps and 5 tools you’ll need to launch your ecommerce store. First let’s dive into what it means to have an ecommerce store: What is an ecommerce website? An ecommerce website is a store that sells products and services ...

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27Oct By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Online Marketing

The Ultimate Guide to Planning Your Holiday Emails

By Kelsey Johnson October 25, 2021 With supply chain constraints and higher projected sales than ever, now is the time to get your 2021 holiday email marketing campaigns in order. Capture early sales while the hype is high. It’s time to start your holiday email marketing now! Here’s why:  November to January 2021 is projected to see the highest sales to date, totaling up to $1.3 trillion. With limited supplies and long shipping times from overseas, this is the perfect opportunity for local businesses to make more sales. And people are shopping early this year. So if you were thinking of getting those holiday emails out in late November, you could miss out on weeks of easy sales. Furthermore, ecommerce holiday sales are expected to grow 35% compared to 2020, which was ...

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22Oct By Brandon OlsonNo Comments

Digital Marketing, digital mkt, Email Marketing, email outreach, grow email list, Internet marketing, list building, Online Marketing, sign up forms

16 Proven Sign Up Form Ideas to Grow Your Email List

By Brandon Olson October 19, 2021 Learn how to create a sign up form that stands out and helps you build an email list of engaged subscribers. Your sign up form is the first step to gaining new email subscribers, and it can make or break a visitor’s decision to receive your emails. So it’s important that the copy and design of your form is effective and can produce real results. But often, it’s challenging to know what to write on your form and how to design it for conversion. Whether you’re creating your first or your fiftieth sign up form, there are a few best practices you should keep in mind if you want to attract more subscribers. We’ve collected some of our favorite email list sign up forms in this post and explained what makes them work. What is a sign up fo...

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17Oct By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing, subject line

200+ Ready-Made Subject Lines for Your Next Holiday Email

By Kelsey Johnson October 13, 2021 🎃🦃💰🎄 ‘Tis the season to optimize your email subject lines. Get some tips plus 100s of ideas for the upcoming holidays. It’s that time again — Halloween, Thanksgiving, Black Friday, Christmas… Marketing your business around the holidays is non-negotiable — and can be particularly effective with the right email subject line.  Every holiday is an excuse to run a promotional deal, launch and sell new products, and check in with your customers. People are expecting to hear from your business — so you better jump on it! Effective holiday emails aren’t one-size-fits-all. The success of your email is directly related to the holiday, your customers, and what you sell. A costume company will have a lot more success...

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11Oct By Digital MarketerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Website Conversion Trends and Testing Tactics

Listen NEW! Listen to article Sign in or sign up to access this feature! A massive shift to online interactions across all industries has taken place globally. That, in turn, has affected user behavior and activity, so businesses have had to change their strategy to respond to increased traffic and meet the new demands of use...

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9Oct By bhalligan@hubspot.com (Brian Halligan)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Switching to Inbound Marketing

Inbound Marketing vs. Outbound Marketing

When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. (more…)

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8Oct By Liz WillitsNo Comments

Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, email writing, Internet marketing, Online Marketing

The 8 Most Effective Words to Use in Email

By Liz Willits October 7, 2021 These everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.) There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy. Choosing the wrong words in your next email, on the other hand,  could damage your email engagement and even annoy or insult your audience. By learning a few key tips, you can avoid these common mistakes and write emails your subscribers will love. In this article we’ll talk about: 8 Power Words for effective emails These 8 everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.) You might be surprised. Some o...

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23Sep By Ovi NegreanNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to Repurpose Email Content for Social Media

By Ovi Negrean September 21, 2021 Don’t do the same work twice — supercharge your social media strategy with your email content, while also growing your list in the process. When creating daily content, regularly coming up with new ideas and implementing them on every marketing channel can become hard at times.  But there’s good news: most people prefer to hear from you on one channel only. That means you can repurpose content, and get a big bang for your content buck.   Let’s take email and social media for example. If you’re an advocate who has build a large email list, you may also find yourself considering social media. But does that leave you wondering how much time it’ll take to create new content?  In this blog post, we’ll cover repurposing content: Why yo...

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19Sep By Kelsey JohnsonNo Comments

Digital Marketing, Digital Marketing Agency, digital mkt, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

Web Developer Uses AWeber + Thrive To Increase Clients

By Kelsey Johnson September 16, 2021 Learn how to collect leads, follow-up, and make a sale like Mark Brinker, who gets more business with AWeber and Thrive Suite. Mark operates a successful web design & digital marketing agency in the Detroit area. He built his first website in 1999 and he’s used digital marketing strategies to generate business for himself and his clients ever since. For Mark, his success is based largely on math. Make an educated guess. Take action. Test, tweak, optimize, and automate. Do more of what works and eliminate what doesn’t. Rinse and repeat. Two tools at the center of Mark’s lead generation process are AWeber (since 2008) and Thrive Suite (since 2015). Want to know Mark’s process? Here’s what he does, beginning to end. Step 1...

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9Sep By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email newsletter, email outreach, Internet marketing, Learn, Online Marketing

11 Email Newsletter Best Practices

By Kelly Forst September 7, 2021 So you want to send a newsletter? Here are 11 email newsletter best practices you need to follow if you want a loyal following. Launching an email newsletter can be a great marketing strategy for your growing business. Not only does an email newsletter give you a unique opportunity to connect with your customers, but a well-crafted newsletter can even drive sales and boost website traffic. Meanwhile, an email newsletter can also help to establish your company as an authority within your given industry. Still, launching an email newsletter can be easier said than done—especially if you don’t have a lot of experience with this type of writing and ideation. Fortunately, with a few tips and best practices in mind, you can launch a successfu...

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4Sep By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Your Guide to Creating a Successful Email Marketing Campaign

By Kelly Forst September 2, 2021 Want a successful email marketing campaign? Then you need to do more than send random emails to your audience. Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention. Email marketing is a powerful tool when used correctly. But, if you don’t follow email campaign best practices, it is easy to get lost in the shuffle of emails people receive every day. Your goal should be to stand out in an inbox full of offers and provoke a response from your audience. What is an email marketing campaign? An email marketing campaign is a series of time-bound emails th...

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29Aug By Digital MarketerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

3 Ways to Build Long-Term Relationships With Your Customers

Listen NEW! Listen to article Sign in or sign up to access this feature! For B2B enterprises, producing a great product or reliable service is not enough to succeed. Beyond the transactional experience, customers are looking for an emotional connection, an educational journey, or a unique memory. And now that over three quart...

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21Aug By Kelly ForstNo Comments

automation, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Get Started With Email Automation

By Kelly Forst August 20, 2021 Here’s everything you need to get started with email automation: from tools to workflows to content tips. Email automation: everybody’s doing it. Ninety-one percent of marketers say automation is critical to their success. Companies using automation see 53 percent higher conversion rates than those not using automation. Seventy-eight percent of marketers say that automation makes them money. I haven’t even mentioned all of the time-saving, trust-building, subscriber-educating benefits, but I think you get the point. Email automation gets results. So why haven’t you tried it yet? Maybe you thought that automation was for bigger, more established businesses. Maybe you think you don’t have the time. Or maybe you just have no idea ho...

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16Aug By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

10 Free Email Marketing Tools for Success and Time-Savings

By Kelsey Johnson August 13, 2021 Anyone who sends emails can benefit from these free tools that will level-up your marketing. There’s a lot that goes into creating a good email marketing campaign. You need an engaged audience, a message that resonates with them, and a beautiful design to back it up.  Plus, it’s important to get the result you want — whether it’s better open rates, selling products or creating positive brand sentiment. Well, good news! It’s easier and cheaper than ever to create good design, messaging, and tracking for your audience — with this arsenal of free tools. When you wrote your first email, did you think it would require so many skill sets? Creating catchy headlines and beautiful images isn’t as easy as it seems. Here’s what your ...

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11Aug By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

9 Best Practices for Writing Emails

By Kelly Forst August 10, 2021 Want to get noticed (and not ignored)? Then you need to follow these 9 best practices for writing emails. Email is one of the best tools you have for convincing and converting your leads. But, if you aren’t following best practices for writing emails, you can quickly find your content is considered spam and largely ignored. Think about your own inbox. How many emails are you giving a second glance because of a creative subject line?How many unsolicited brand emails are you opening?What is driving you to open them? More than likely, it all comes down to the value you think you will get from them. The average click-to-open rate for emails in the US is 15.71%. You can get people interested in your copy by following these tips...

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7Aug By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

Top 10 Benefits of Email Marketing

By Kelly Forst August 6, 2021 Explore some key benefits of email marketing and consider how these could elevate your next marketing campaign. Looking to accomplish more with your marketing budget? It may be time to throw an email marketing campaign into the mix. Email marketing has tons of benefits and offers an impressive return on investment (ROI) while being quick and easy to deploy—even if you don’t have a lot of experience. Still not convinced? Explore some key benefits of email marketing and consider how these could elevate your next marketing campaign. 1. Build relationships with customers Your existing email list presents an amazing opportunity to build relationships with people who are already interested in your business. After all, these subscribers...

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28Jul By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase clicks, increase opens, Internet marketing, Learn, Online Marketing

Not Sure When to Send Emails? The Answer is Simpler Than You Think

By Kelly Forst July 27, 2021 Discover the best time to send emails to your subscribers. Use this knowledge to boost open rates and drive results. You may have heard it a million times before. But it’s true: There’s no one best time to send email. That’s because at its core, email is communication. And communication requires two parts: the sender and receiver. And every email has a unique group of receivers. Every audience is different. Plus, if the receiver isn’t in the right frame of mind to process your message, you might as well be talking to yourself. Like any form of communication, your emails are going to have more of an impact if you use timing to your advantage.   In this post, we’ll take a closer look at how email send times can impact your overall e...

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25Jul By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email newsletters, email outreach, Internet marketing, Online Marketing

18 Email Newsletter Examples We Love Getting in Our Inboxes

Let's say a salesperson comes up to you and says, "Here's something you should know about." If you don't see this person as a trustworthy, knowledgeable source, you probably have no reason to listen. (more…)

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23Jul By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, online course, online course promotion, Online Marketing, sell online products

5 Steps to Promote and Sell Online Courses

By Kelly Forst July 23, 2021 Discover the benefits of creating and selling an online course, as well as practical tips for successfully promoting your course to boost sales. As a business owner, you’ve probably accumulated a lot of valuable industry knowledge over the years. What you might not realize is that people are often willing to pay good money for that type of knowledge. Have you ever thought about creating and selling an online course to share your expertise with the world?  If not, then you could be missing out not only on some profits — but on the opportunity to become an industry leader as well. Benefits of selling an online course There are many benefits to creating and selling an online course, regardless of the industry in which your business opera...

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19Jul By Kaleigh MooreNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email newsletter examples, email newsletters, email outreach, Internet marketing, Online Marketing

How to Craft Irresistible Newsletter Content with Examples

By Kaleigh Moore June 24, 2021 Here’s how to create an email newsletter that has subscribers clamoring to sign up. (Plus, 19 newsletter examples for inspiration!) It’s no secret there is money in your email list. But just how much depends on you. According to McKinsey & Company, the average employee spends 13 of their weekly working hours in their inbox. This is both good and bad news. The good news is: Because people are spending so much time in their inboxes, you have an opportunity to make a big impact. The bad news? More emails = dwindling attention spans. You’ll need to get creative to break through the clutter of emails that loiter in your subscribers’ inboxes. We’ll show you how to create an email newsletter that will keep your subscribers intere...

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14Jul By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, ecommerce, ecommerce landing page, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, sales page, small businesses, Updates

Grow Your Income with Subscriptions & Payment Plans

By Kelsey Johnson June 30, 2021 Get more customers without doing more work when you offer monthly fees and payment plans — now available through AWeber Ecommerce. As an expert, you shouldn’t lower your prices in order to make more money. That’s simply the wrong direction to go in. First of all, the cost of what you offer is worth the value (otherwise no one would have bought it). Plus, you have profits to make — that’s the point of having a business. But what happens when you price out people who need, want, and deserve what you sell, just because they don’t have the cash immediately? Let’s look at an example. Jen has a high-value, expert-level marketing course. It’s 28 hours of content over 10 videos. The people who take it have 100% satisfaction in becoming bet...

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9Jul By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, email list growth, Email Marketing, email outreach, instagram, Internet marketing, Learn, Online Marketing

How to Grow Your Email List with Instagram

By Kelly Forst July 6, 2021 Discover the value of Instagram for your business, not just as a social media marketing tool, but a platform for growing your email list. As a small business owner, you already understand the importance of optimizing your marketing budget. And while there’s no denying that Instagram and other social media sites can be excellent platforms for marketing your small business, what many business owners don’t realize is that they can actually use these tools to grow their email lists as well. So, what are some of the advantages of Instagram as a marketing tool and how can you harness its power to grow your email list? We’ve got you covered with some marketing tips and tricks geared specifically towards small business owners like you. If you...

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30Jun By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing newsletter, email newsletter, email outreach, get started email marketing, Get started list growth, Internet marketing, Learn, marketing tips, newsletters, Online Marketing

How to Start a Newsletter in Under an Hour

By Kelsey Johnson June 25, 2021 Keep it simple — in three steps and 60 minutes anyone can send their first newsletter. “Start a newsletter!” It’s an age-old recommendation. One that’s made its home at the bottom of your to-do list. Why? Because no matter how many times you hear how useful newsletters are, writing one never sounds easy. Plus, under constant pressure of more urgent priorities, writing a regular email to customers is almost certain to take a back seat. The fact is, a newsletter will help your business grow. It’s why those good-intentioned friends keep telling you to start one. But don’t worry! Starting one is a lot easier and faster than you think. And once you’ve got it started, then you can worry about making sure it’s the best one out there. I...

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25Jun By Kelly ForstNo Comments

advocacy, awareness, consideration, Conversion, Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, loyalty, marketing funnel, Online Marketing

How to Build Marketing Funnels with Email

By Kelly Forst June 23, 2021 Understanding the marketing funnel will help you transform prospects into loyal customers — who will then refer you to their friends. You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product.  But if you don’t have a start-to-finish plan for connecting with your subscribers at every stage of their customer journey, you’re wasting your time.  Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers.  It’s called the marketing funnel. What is the Marketing Funnel? The marketing funnel is a tool that helps you visualize the customer j...

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15Jun By Mark de GrasseNo Comments

Blog, Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy series, email outreach, Internet marketing, Online Marketing, PPC

You Don’t Have an Email Marketing Strategy: Here’s How to Make One

Email Marketing is a pillar of digital marketing. Not only is it one of the oldest forms of digital marketing, it has also proven to be the most effective in terms of converting views into revenue. As a marketing professional and/or successful business owner, you probably know this. Even so, do you really appreciate how valuable email marketing can be for your business? With appreciation comes dedication and a commitment to the time, money, and development necessary to create a strategy that not only delivers results, but also seamlessly integrates with your overall marketing plan. I’ll give you an incentive to develop your own email marketing strategy. I’ll tell you a story of how a free email newsletter turned into $27 million. It’s the story of The Hustle. The $27 Million Email...

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14Jun By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, free landing page builder, free landing pages, Internet marketing, landing page builder, landing page design, landing pages, Online Marketing, PPC

How to create a landing page in 8 steps

By Kelsey Johnson June 11, 2021 Getting more sales doesn’t have to be rocket science. Learn the 8 steps to build a landing page in under an hour. Creating a landing page is easier than ever these days, but it can still be intimidating to get started. Like most entrepreneurs, you may be concerned about time. “How long is this going to take? Will it even be worth it?” Answers: It can take less than an hour. And yes, it’s worth it. But let’s start with why you want a landing page in the first place.  High consumer expectations and increased competition makes sales hard. Larger companies have been using targeted marketing for years now, changing how your customers expect to be treated. In fact, “80% of consumers are more likely to make a purchase when brands of...

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6Jun By Digital MarketerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

4 Effective Email Marketing Strategies Post-Covid

Email has been around for 50 years now, and it's still a viable marketing strategy—provided you know how to pique the interest of your prospects. When the pandemic and economic uncertainty of 2020 changed the business world, many marketers redoubled their email efforts, focusing on a channel they could control. About 36% more marketing emails than usual were sent during the stay-at-home summer, HubSpot reported. Considering that substantial increase, you might think that audiences grew tired of full inboxes. But the same HubSpot report found that marketing email open rates remained at 10-20% above average. Marketers will undoubtedly continue to capitalize on the current success of email campaigns. Moreover, increasing investments in tools such as Outreach, SalesLoft, and HubSpot indicate t...

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26May By Meghan NestaNo Comments

aweber features, aweber updates, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, mobile, mobile website, New Features, Online Marketing

New Menu Navigation Makes AWeber Easier and Faster

By Meghan Nesta May 25, 2021 Give the new menu navigation a whirl and zip around your AWeber account with ease. We are updating navigation menus in AWeber. Plus, the majority of AWeber is now fully mobile responsive so you have a great experience whether you use a computer, tablet or mobile phone. You have a busy business to run, and marketing your business is just one small part of your day. We are making these changes to give you an even better marketing experience with AWeber, so you can get back to focusing on your business. Some of our customers have already been trying out this new menu across different devices and browser types and have had great things to say. “I like that it sticks to the side, I can switch to something else without having to scr...

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23May By adecker@hubspot.com (Allie Decker)No Comments

Amazon Marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Create a Profitable Amazon Marketing Strategy for 2020

Amazon is everywhere. There’s no getting around it: From small sellers to large enterprises, getting your products noticed — and purchased — means you need a marketing strategy that lets you make the best use of this online ecommerce behemoth. (more…)

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16May By Rebecca RiserbatoNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Infographics, Internet marketing, Online Marketing

The Ultimate Guide to Infographics

Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. That's why, as a marketer, it's important to display information in a combination of visual and text, in an easy-to-consume way. A great way to do that is through infographics. If you've wanted to create and publish an infographic, you've come to the right place. I know you might be thinking, "I'm not a graphic designer" or "I've never made an infographic before." But you're not alone. And that doesn't mean it can't be easy for you to learn. In this post, we'll take you through everything you need to know about infographics, from what they are to what kinds...

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15May By Mark de GrasseNo Comments

Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

It’s Just Marketing: You Can Stop Using the Word “Digital” Now

Imagine your marketing efforts led to a $3 billion contract for your company. What would that campaign look like? Would it be full of Super Bowl ads, massive postcard mailing campaigns, TV commercials, billboards, and magazine spreads? Would the message be conceived by a genius of marketing methodology, a pillar of the advertising industry who crafted a message so perfect, so undeniably inventive and clever that no decision maker could refute it? OR… would it be some goofy engineer with a twitter account, a genuine interest in his company’s objectives, an aggressive and highly public development strategy, and a willingness to share information (both good and bad) with the world? To the consternation of every old-school marketer in the business, it’s the latter. SpaceX, founded ...

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13May By Kelly ForstNo Comments

animated gifs, Digital Marketing, digital mkt, Email GIFs, email list, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

Summer GIF Guide — New GIFs for 2021!

By Kelly Forst May 5, 2021 Free for our favorite blog readers! Download your favorites and use them in your summer email promotions. One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they’re fun to send and receive!) Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your own animated images can be frustrating and time consuming. That’s why we wanted to make it super simple for you. Our AWeber designers made these brand new, FREE summer GIFs. Download one, two, or all of them, and use them in your summer email promotions. You may remember some of these from pa...

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27Apr By Kelly ForstNo Comments

A/B split test, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing, subject line split test

Split Test Subject Lines to Maximize Open Rates

By Kelly Forst April 20, 2021 Morning Brew reached 1,000,000 opens with this split testing strategy. Plus, learn how you can do it in AWeber. Stuck between two subject line ideas? It’s impossible to know which will yield the best results without running a split test — commonly called an A/B test. A split test gives you real feedback on which subject line your audience was more drawn to opening. This is how the most successful marketers optimize their open rates.  Take Morning Brew, for example. Morning Brew is a popular newsletter with more than 2.5 million subscribers. Their daily newsletter includes business and tech news of the day written for a business-minded millennial audience.  In August 2020, Morning Brew hit a major milestone — 1,000,000 opens of its...

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19Apr By Jessica SnavelyNo Comments

Digital Marketing, digital mkt, Email Marketing, email outreach, etsy, etsy integration, Internet marketing, Online Marketing

2 Steps to Get Repeat Sales with an Etsy Newsletter

By Jessica Snavely April 16, 2021 Building an email list and staying in touch with past customers can be the key to unlocking more repeat sales. Over the past year, the number of sellers on Etsy grew 61%.  Whether you are a part of that 61% — or have been an Etsy seller for years — there’s now a lot more competition for customers’ attention on Etsy. That’s why building your own audience outside of the platform is so important. But it can be hard to find the time. After all, as an Etsy seller, you wear a lot of hats. From building product pages that get found, to all the nuance that comes with running a successful ecommerce business, it’s hard to find the time to engage with your existing customers. But if you don’t, you’re leaving money on the table. 80% of...

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13Apr By Shannon GoodellNo Comments

Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

Everything You Ever Needed to Know About Social Media Marketing

Companies are making big money on social media. And you can too. The trick to social media marketing is knowing the foundations of what makes it work so well. Making money for your business is a huge pro (and what might be your goal on paper), but social gives companies an opportunity that was harder to come by before smartphones became our best friends. With social media, you can develop a relationship with your audience in a way that wasn’t possible before Facebook went viral. We get to use social media to talk to our audience and show them we really know our stuff. The right social media marketing strategy speaks to your cold, warm, and hot leads on one platform. And that’s what leads to revenue. When people see you as more than a company with a fancy logo and more as a r...

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11Apr By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing newsletter, email newsletter, email newsletters, email outreach, Internet marketing, Online Marketing

12 Inspiring Email Newsletter Examples to Learn From

By Kelly Forst April 7, 2021 These are not your average emails. Get ready to be inspired. The best email newsletters provide value and captivate subscribers week after week. That’s how smart email marketers get their audience to open, click, and share their newsletter again and again. But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help! The AWeber team is constantly scouring the internet for the top email newsletters on the planet. Here, we narrow the results down to 12 of our favorite email newsletters. 1. Total Annarchy by Ann Handley In her bi-weekly email newsletter Total Annarchy, Handley, a masterful digital marketer and author of “Everybody Writes,”  shares writ...

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3Apr By Kaleigh MooreNo Comments

brainstorming techniques, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Online Marketing, writing tips

8 Top Brainstorming Techniques to Help You Write Killer Emails

By Kaleigh Moore March 30, 2021 Never waste time trying to think of a topic when you should be writing! I can’t think of anything to write. Sound familiar? Of course it does. It’s one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book “Everybody Writes,” only sent two emails to her subscribers in 2017. (In fact, the lack of communication was her catalyst behind revamping her entire newsletter strategy.) But when your emails stall, you can’t make connections with your subscribers. You can’t sell. You can’t gather feedback from your audience. You’re leaving money on th...

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28Mar By Ann SmartyNo Comments

Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Overcome Email Marketing Fatigue

Email fatigue is a real thing, especially with the continuing pandemic. Email marketing is far from dead, but it is getting harder and harder to get your branded emails opened and clicked. What is Email Fatigue? As the name suggests, email fatigue is when a person doesn’t want to read emails and feels more willing to delete, unsubscribe or send emails to spam. Email fatigue is something just about anyone feels from time to time. Gone are the days when people would diligently click each and every unread email in their inbox to read what is inside. Gone are the days when people would actually be looking forward to receiving a new email. These days a full inbox is nothing new or exciting. And it has been getting worse. Back in 2017, two thirds of Americans felt overwhe...

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22Mar By Geoffrey ColonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, website design

What Consumers Want to See on Company Websites [New Data]

For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand. (more…)

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