Tuesday, December 7Digital Marketing Journals

Tag: Master

Learn To Master Video For Google Business Profiles
content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Learn To Master Video For Google Business Profiles

Watching and sharing videos just might be the world’s favorite pastime. In fact, it’s a daily event for countless people of all ages.A video that goes viral can acquire millions of views by sharing through a wide variety of social media platforms, ranging from TikTok and Reels to YouTube and Twitter.But did you know that you can add a video to your Google Business Profile?Businesses of all sizes face an incredible amount of competition. Small businesses, in particular, are constantly being challenged to find new and creative ways to grab the attention of fickle consumers.Finding a cost-effective way to reach an audience and build interest in products and services can be the difference between success and failure.One of the best ways to accomplish this is to seize on the public thirst fo...
How Businesses Can Grow Their ROI With Voice Assistants | by Master Of Code Global | Oct, 2021
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How Businesses Can Grow Their ROI With Voice Assistants | by Master Of Code Global | Oct, 2021

A 2019 survey by PWC showed that over 90% of consumers aged between 18–64 years had sought knowledge about voice technology, while over 70% had used it at least once. This massive wave of consumers adopting voice technology for home improvement and ease-of-usage has ushered in a new age for voice assistance. The new consumer trend has also had a positive impact on the business world. The voice assistant market that was worth USD 11 billion in 2019 is now expected to grow by 17% by 2025.Global Voice Recognition Market 2026 — StatistaAs a result, every year more companies are exploring AI-based voice technologies and finding ways to implement voice assistants both internally and externally for cost savings, automation, business intelligence (BI), and better customer experience.Another sur...
How AI Voice Assistants Are Transforming The Enterprise | by Master Of Code Global | Oct, 2021
ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, conversational-ai, creating chatbots, google chat bots, robot chat, voice-assistant, voice-search, voice-technology

How AI Voice Assistants Are Transforming The Enterprise | by Master Of Code Global | Oct, 2021

The use of voice assistants has been on a rise over the last few years. According to a recent eMarketer report, 38.5% of the US population used a voice assistant in 2020 — that is almost 120+ million users in a year and an increase of 6 million from the previous year.US Voice Assistant Users and Penetration, 2018–2022The report also predicted stable growth for 2021 at a growth rate of 3.2% — bringing the total users to 132 million or 39.4% of the US population.The rapid adoption of conversational AI and voice assistant technology leads us to an important question: why should businesses incorporate voice technology in their service offering and how can they achieve a successful implementation? This article explores the answer to that question and more.Potentially, there are 4 major ways ...
Conversation Design: Ethics and Inclusivity in the Design Process | by Master Of Code Global | Sep, 2021
ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, conversation-design, conversational-ai, conversational-ai-chatbot, creating chatbots, customer-experience, google chat bots, robot chat

Conversation Design: Ethics and Inclusivity in the Design Process | by Master Of Code Global | Sep, 2021

Ethics in conversation design refers to the consideration of moral principles when designing and developing AI experiences. This is a topic that is not often discussed as part of the design process, perhaps because it’s difficult to talk about, or maybe is often ignored. Conversational technologies can be influenced by the biases of their creators and it’s important to consider this to ensure our designs are inclusive and transparent.Technology made by humans is subject to the same risks and flaws as humans, and it’s naive to think that our social ills will disappear in the technology we create.— Tarah Knaresboro, Conversation DesignerSo what does that mean? Let’s look at 3 things to consider when designing for ethics and inclusivity:Conversation Design: 3 Things to Consider When Design...
Voice Assistant Use Cases: Business Implementations of VUIs in 2021 | by Master Of Code Global | Sep, 2021
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, conversational-ai, creating chatbots, google chat bots, robot chat, voice-assistant, voice-technology

Voice Assistant Use Cases: Business Implementations of VUIs in 2021 | by Master Of Code Global | Sep, 2021

Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and Samsung’s Bixby may be the flag bearers of voice assistants (VAs) but the technology itself is no longer limited to megacorporations. Instead, it is finding its way to numerous enterprise-level applications. This new wave of adoption is evident in recent statistics too:Global Banking and Finance Review reported that 88 percent of global business leaders think that voice assistant technology has the potential of growing their businesses.On the consumer side, a survey from Google reported that 72 percent of Google Pixel’s users use the phone’s AI voice assistant daily.Additionally,52 percent of those consumers expressed that they would like to receive information about various products and brands via voice assistants.Artificial intell...
Multimodal Conversation Design Tutorial (Part 2): Best Practices, Use Cases and Future Outlook | by Master Of Code Global | Sep, 2021
ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, conversation-design, conversational-ai, conversational-ai-chatbot, creating chatbots, customer-experience, robot chat

Multimodal Conversation Design Tutorial (Part 2): Best Practices, Use Cases and Future Outlook | by Master Of Code Global | Sep, 2021

Welcome to part 2 of our tutorial on multimodal conversation design. In part 1 we learned about the basics of multimodal design and its related inputs and outputs. Today we’ll dive into contextualized best practices, review a common use case and discuss what the future might hold for multimodal conversation design.Context in multimodal conversation design is essential. We can’t just think in chat, or just think in voice, or visuals alone. We have to think about how they complement each other and which one best serves the user in any given moment. Where is the user? What are they trying to accomplish? These should be the main considerations when working with multimodal design.Knowing where users are while they progress through different steps of their journey can reveal both pain points ...
AI Voice Assistants: 9 Key Predictions For The Future Of Technology | by Master Of Code Global | Aug, 2021
ai, ai bot, ai chat, ai chatbot, ai-assistant, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, conversational-ai, creating chatbots, google chat bots, robot chat, voice-assistant, voice-search

AI Voice Assistants: 9 Key Predictions For The Future Of Technology | by Master Of Code Global | Aug, 2021

With nearly 1 in 4 U.S. adults already having a smart speaker in their home, voice assistants and conversational AI are quickly increasing in popularity in most major markets and becoming a normal part of people’s lives around the world.Systems like Alexa and Google Home have created a new field of research in cognitive science that examines the effects of conversational devices interacting with users. The widespread availability and increasing adoption rates have also contributed to consumer behavior trends and purchasing patterns — from voice assistants becoming ubiquitous to people spending more on home improvement projects and the growing use of mobile devices as digital assistants.In this article, we’ll take a deeper look at this field and explore 9 of the most important prediction...
New Academy Course: How to Master Local Keyword Research
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New Academy Course: How to Master Local Keyword Research

Keyword research is one of the most important activities in SEO—the bread and butter of digital marketing—and should therefor should be up there at the top of your list of priorities when it comes to any digital marketing work.  For the beginners out there, keyword research is the process of finding the words and phrases that customers and potential customers use to find information and solutions to their problems. Essentially, every time somebody searches the internet, they are using keywords.  This means that thorough keyword research is a prerequisite for building an effective local SEO and content strategy. If you don’t know the types of terms people are searching for, how are you going to plan and write content that attracts and converts customers? Even if you’re familiar with key...
Top 8 eCommerce Trends in 2021 emerging amid the COVID-19 Pandemic | by Master Of Code Global
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, ecommerce, ecommerce-solution, facebook bot, facebook chatbot, facebook messenger bot, robot chat, trends

Top 8 eCommerce Trends in 2021 emerging amid the COVID-19 Pandemic | by Master Of Code Global

The COVID-19 pandemic is the first major global health crisis we’ve had in over 100 years and saying businesses were unprepared would be an understatement. Almost every single industry has faced major losses and lost months and even years’ of growth — but not all. While industries like tourism and aviation were hit particularly hard, some have thrived due to lockdowns and quarantine measures — eCommerce is one such industry.According to the eCommerce Trends 2021 SearchNode Survey ReportA major shift in consumer habits and shopping trends in favor of eCommerce was already in progress for years but 2020 was the equivalent of a fast-forward button for eCommerce growth. According to a recent report published by Adobe, eCommerce sales increased by 77% in 2020 and reached sales levels that we...
Top 8 Examples of Chatbots in the eCommerce Industry in 2020 | by Master Of Code Global
ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, ecommerce, ecommerce-bot, ecommerce-chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

Top 8 Examples of Chatbots in the eCommerce Industry in 2020 | by Master Of Code Global

Chatbots have changed how businesses in the eCommerce industry connect with their customers with instant, affordable, and highly customizable support. Over the years, companies have been innovating with chatbots and coming up with unique implementations that help achieve different business objectives. In this article, we’ll take a closer look at the top 8 examples of chatbots in the eCommerce industry in 2020.SnapTravelSnapTravel Hotel Booking ChatbotNike StyleBotWith a clever campaign during the launch of their AirMax Day shoes, Nike increased its average CTR by 12.5 times and the conversions by 4 times. How did they do it? With a chatbot called StyleBot.The StyleBot is an AI chatbot that allows enthusiasts to find shoes based on their preferences through product recommendations. Howev...