Friday, September 24Digital Marketing Journals

New Academy Course: How to Master Local Keyword Research


Keyword research is one of the most important activities in SEO—the bread and butter of digital marketing—and should therefor should be up there at the top of your list of priorities when it comes to any digital marketing work. 

For the beginners out there, keyword research is the process of finding the words and phrases that customers and potential customers use to find information and solutions to their problems. Essentially, every time somebody searches the internet, they are using keywords. 

This means that thorough keyword research is a prerequisite for building an effective local SEO and content strategy. If you don’t know the types of terms people are searching for, how are you going to plan and write content that attracts and converts customers?

Even if you’re familiar with keyword research for standard SEO, there are a lot of things specific to local businesses and local SEO that you might not be aware of, but that can take your localized organic performance to new heights. 

This is why we’re proud to announce the next free course to land in BrightLocal Academy: “How to Master Local Keyword Research”.

We’ve created this comprehensive and highly practical course in collaboration with local search expert Claire Carlile. Newcomers to the local keyword research game can use this course as a step-by-step guide, while industry veterans should find a wealth of new techniques and tools to take their skills to the next level.

Over nine lessons, Claire shares her knowledge on what types of local keywords you can, and should, target, and also how to:

  • Write a keyword seed list 
  • Expand your keyword list using free tools
  • Create a comprehensive keyword profile
  • Bucket your keywords and prioritize them

“I’ve always found keyword research to be a fascinating process of discovery, and I loved the opportunity to take a deep dive into the art and science of putting together a keyword list for a local business.

“By the end of this course, you’ll have assembled a solid list of keywords, you’ll have mapped those keywords against user intent and the marketing funnel, you’ll have prioritized your list and you’ll be ready to go about optimizing your existing content and putting together new content to plug your content gaps. I hope you enjoy watching this course as much as I enjoyed writing and presenting it!”– Course Leader Claire Carlile

Watch this video to find out what it’s all about… 

Enroll today to start gaining from Claire’s wealth of expertise on one of the most important activities in local SEO.

How can I join?

Whether you’re a BrightLocal customer or not, you can get free access to this course, and be among the first to find out when new courses drop, by enrolling for free. Here’s how…

If you’re a BrightLocal customer, you can access the academy via your BrightLocal account. Simply log in, click ‘Learning Resources’ at the top of the screen and select ‘BrightLocal Academy’ from the dropdown menu.

BrightLocal Platform Academy

You’ll be taken straight to your academy account page where you can enroll on the ‘How to Master Local Keyword Research’ course.

If you’re not a BrightLocal customer, you can join BrightLocal Academy for free here and follow the same steps above to enroll on the course.

Want to know more about BrightLocal Academy?

Check out the official BrightLocal Academy FAQs here:

If you have any questions, feel free to get in touch with us or leave a comment below. We hope you find this fresh new course useful, and we can’t wait to hear how it’s helped you improve your local SEO skills!

Kate Herbert-Smith

Kate is responsible for managing BrightLocal’s educational content, ensuring we create valuable resources and courses that upskill the local SEO community so they can become experts in local marketing and using BrightLocal products.

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