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21Mar By Anna CroweNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Types Of Content That Will Help Your Local SEO

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served Google Business Profile, Google Map, and local review information. Sadly, local websites are pushed down further and further in the local SERPs. In 2020, more than 65% of all Google searches resulted in the user getting the information they needed from the search results page. That number grew from 50% in 2019. Your website plays second fiddle to Google Business Profile and other Google search result features now. Back in the day, ranking for local SEO used to be pretty straightforward. You’d add your NAP ...

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20Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Debunked! The Truth About 4 Digital Marketing Myths

Digital marketing is a powerful tool that can be used to market your products, services, or organization.  It is the use of different digital platforms such as social media and websites to promote your business and brand. Digital marketing has grown in importance over the last decade because it allows businesses to reach more people at lower costs than traditional advertising methods. Unfortunately, there are a lot of myths that business owners believe about digital marketing. We’re going to debunk these myths and show you the truth about this powerful marketing method. Myth 1: Digital Marketing is Expensive Digital marketing can be very affordable, depending on the strategies you choose to implement. There are many free or low-cost options available, such as social media, search engine o...

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19Mar By Ben FisherNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and develo...

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19Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Where to Promote Your Business For Free

Do you feel like promoting your business for free is impossible? Given how many opportunities you have to pay people to do your marketing, it might seem that way. But the truth is that a frugal small business owner has a lot of opportunities to take advantage of free marketing. Keep in mind that free marketing often takes more time — that’s the tradeoff. However, if you’re willing to invest the effort, you can make big gains. Here are 5 places you can start marketing today! Social Media Platforms When it comes to promoting a business on social media, there are a few key things to keep in mind. First, make sure that your social media profiles are complete and up-to-date, with a profile picture, cover photo, and description that accurately represents your business.  Next, start creating val...

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18Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Promote Your Business Online? And Other Important Questions

As a small business owner, there is no end to the number of ways you can promote your business. You might wonder, why promote a business online? And if you do promote a company online, what are the best ways to do it? This guide will answer common questions that we’ve heard from business owners as we talk to them about promoting their business online. This Q&A is a valuable resource that will help you determine your digital marketing strategy. Let’s get started! Why Promote Your Business Online? Using digital marketing to promote your business broadens your reach and gives you access to more potential customers. By having a website and utilizing online marketing techniques, a business can expose itself to a global audience at a fraction of the cost of traditional marketing methods. Ad...

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17Mar By Wes MichyNo Comments

googe optimize, google optimization, google seo, Links, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Need Local Links in 2022? Try These 10 HARO Outreach Tips

7. Reiterate the query in the introduction of the pitch. On the heels of the Subject line tip, I always recommend mentioning the following in your initial pitch: the writer’s name, their query summary, and the outlet. It would look like this as an example: “Hi WRITER,  My name is Wes and I’m writing in response to your HARO request for OUTLET NAME where you’ll be discussing TOPIC. I was able to connect with CLIENT who is a CREDENTIALS in LOCATION. They share their insight on TOPIC below for your review and consideration.” Trust me, this will help you immensely if you want to check in on a past pitch. I can rarely remember passing details but I can remember hot-ticket outlets I pitched or the topic. Keep in mind that many writers will not notify you in any capacity on your pitch, so don’t...

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16Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

New Offerings: How Do Businesses Promote Their Products & Services?

You’ve got a new product or service available from your small business. Congratulations! This can open up a new revenue stream, attract new customers, and give existing customers a reason to buy additional products or services from you. However, before you can reap these benefits, you need to know how to promote these new offerings. How do other companies do it? Here are 4 strategies you can use to promote your new product or service today. Exclusive Previews Many businesses these days use exclusive previews to promote new products and services. This involves giving current customers a sneak peek of what’s to come. This can be a great way to generate interest and excitement among your client base, and it can help you build momentum heading into the launch of your new offering. There are a...

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15Mar By Maddy OsmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools

14 Essential Local SEO & Listing Management Tools

Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem strange for brick-and-mortar stores to focus on developing their online presence until you realize that the majority of customers use the internet to learn about a company. For instance, at the height of the pandemic in March 2020, more than 50% of shoppers searched online for open or closed stores. Local SEO is now part of the “new normal.” The good news is, there are local SEO tools you can use to help make keeping your business relevant and improving its visibility in organic and Map Pack results a lot more efficient. Partner these with local listing management tools, and you’ll be ahead of the competition....

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14Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Promote a New Website on Social Media: A Guide

You’ve just created your website and you’re ready to show it to the world. The problem is that the internet is an incredibly crowded place, and it’s easy to get overwhelmed when it comes to promoting your business. If you have a brand new website, one of the best places to promote it is on social media. Over 31 million Canadians use social media, and many people spend hours per week on the platforms. If you want to promote your new website on social media, how do you go about it? It depends on what platform you target. Let’s take a look at each one. Facebook Facebook is one of the most popular social media platforms in the world, which makes it a great place to promote a new website no matter what business you’re in. You’ll find almost every age group and every social demographic somewhere...

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13Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways to Create a Strong Social Media Presence for Your Business

As a business owner, you know that having a strong social media presence is crucial for success. But what are the best ways to promote your business on social media? In this blog post, we’ll give you five tips for creating a strong social media presence for your business. Keep reading to learn more! 1. Establish a Social Media Presence When it comes to promoting a business online, social media is one of the most effective ways to reach a large audience. By establishing a social media presence, a business can create a platform where they can share their products and services with potential customers. Additionally, social media can help businesses connect with current customers and build relationships with them. There are a number of ways to establish a social media presence for a business....

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12Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Common Mistakes in Promoting Your Business

In today’s world, it can be difficult to promote a business without being overwhelmed. With how much information is available online and how many ways you could be advertising your company, how do you know what will work best? That’s where this article comes in! It provides examples of some common mistakes that people make when promoting their businesses. By avoiding these mistakes, you’ll have a better chance at getting noticed by your target audience and achieving success! In order to get started on how to avoid these mistakes, let’s take a look at each one individually. Lack of Market Research and Testing One of the most common mistakes people make when promoting their businesses is not doing enough market research and testing. Without this essential step, it can be difficult to know w...

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12Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Places to Promote Your Business Online

As a small business owner, you know that online promotion is key to your success. But with so many different options out there, it can be hard to know where to start. Should you advertise on social media? Do you need a blog? What is SEO? It can feel very overwhelming, especially if you’re already running a business. In this post, we’ll outline four of the best places to promote your business online. We’ll also give you some tips on how to make the most of each platform. So read on, and start promoting your business today! 1. Your Website: Creating a Blog If you don’t have a blog, you need one. Why?  In addition to helping people find your business online, your blog can also be used as an important marketing tool. Here are just some of the benefits of having a blog for small businesses. Yo...

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10Mar By Maddy OsmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools

14 Essential Local SEO & Listing Management Tools

Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem strange for brick-and-mortar stores to focus on developing their online presence until you realize that the majority of customers use the internet to learn about a company. For instance, at the height of the pandemic in March 2020, more than 50% of shoppers searched online for open or closed stores. Local SEO is now part of the “new normal.” The good news is, there are local SEO tools you can use to help make keeping your business relevant and improving its visibility in organic and Map Pack results a lot more efficient. Partner these with local listing management tools, and you’ll be ahead of the competition....

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10Mar By Lily RayNo Comments

googe optimize, google optimization, google seo, Local SEO, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Creative Strategies for Local Businesses to Convey Expertise, Authority and Trustworthiness

For one, it reduces the duplication from page to page, which is obviously a really big concern in local SEO. It increases trust in the user, because they’re thinking about, Oh, I meet the team or the owner or the manager at this place, or what are the different things that I should know when I’m visiting here. Maybe you have some unique or historic photos about how the business looked 50 years ago, maybe you’re adding really unique COVID-19 protocols, or local events at that location, or anything they should know about that city, or how that location gives back. Put the task of coming up with a lot of this information on the people that work there – they could have fun with it! Ask, what are some unique things that I should know about this location, or who works there, who is the employee ...

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9Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Ways to Promote a Business Online

There are many different ways to promote a business online, and the best strategies depend on the budget that you have as well as the type of business that you have.  As a small business owner, you know that promoting your business online is essential to success. But with so many options available, it can be hard to know where to start. Here are four ways to promote your business online, no matter what stage you’re at. Once you start implementing these strategies, you’ll watch your online presence grow and your profits improve significantly. Let’s get started! 1. Build a Strong Website If you already have a brick-and-mortar business, it is hard to promote your business without having an online presence. People are turning to the web for information about businesses, so if they can’t find ...

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8Mar By Kate Herbert-SmithNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: A Beginner’s Guide to Local SEO

Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a business, which will naturally lead to greater interest and potentially more sales, too. The simple truth is, if you want your business to be discovered by local customers, then you’ll need to utilize local SEO to enhance your discoverability on Google. With 8.5 billion Google searches being made every day—and nearly half of them having local intent—it’s easy to see just how important this is. So, if your business isn’t using local SEO to get a piece of the action, then it should be! Our new BrightLocal Academy course—A Beginner’s Guide to Local SEO—will teach you all you need to know about local SEO, and you’...

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5Mar By seo-ninjaNo Comments

Advanced SEO Techniques, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Build Brilliant Marketing Strategies With STP Tool

Marketing geeks are not unaware of the STP approach. It stands for segmentation, targeting and positioning and has an imperative part to play in modern marketing scenario. When it comes to most popular marketing models many experts count on it. It is only second to the most popular SWOT/TOWs matrix. STP being a relatively new concept can make even big in the future years.  Going in flashback around mid-1950s you will find that marketing approaches emphasized more on products than focusing on the target audience. Product differentiation is one example of the leading marketing strategy of the former years.  Coming back to the STP model, businesses rely upon it in creating marketing communications. This being useful in prioritizing propositions and preparing and delivering customized an...

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4Mar By seo-ninjaNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Uncategorized

2020: Social Media Trends Predictions By Experts

Do you love flashback? Do you appreciate a sneak peek into the future? If yes, hold your breath and give this blog a careful read to see the major social media activities that happened in 2019 and trends 2020 will see. And yes, everything from privacy to TikTok will greet you. Privacy Michelle Goodall, consultant and trainer Private digital communities, ad-free and messaging will make their way back. Having said that, business connections and networks will use Guild; whereas, local groups will be seen using Telegram. Tom Jarvis, Founder and MD, Wilderness Agency Messenger applications are all set to become even dominating. Talking about small closed groups, platforms such as Cocoon will bloom to a whole new level. TikTok Engagement Tom Jarvis, Wilderness Ag...

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4Mar By Jenny BernardeNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How We Can Support Women in SEO: Advice for Women, from Women

We recently sponsored and attended the 2022 Women in Tech SEO Fest, a full-day conference with speakers from all corners of the SEO industry. The session covered four important topics: analyze, advance, innovate, and empower. Every session gave attendees a huge amount of information and inspiration to support their work in SEO. Not to mention motivation for them to progress in their careers and find their own personal successes both in and out of the workplace. Although the event helped celebrate the achievements of women in SEO, the work still isn’t done. Women in Local SEO In our recent Local Search Industry Survey, 35% of people who completed the survey identified as women, compared to 62% who identified as men (3% identified as ‘Other’ or preferred not to say). A survey from Moz also f...

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2Mar By Kristal AudainNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Do They Help Or Hurt?

Local SEO can be a winner for so many types of businesses. Whether you have a brick-and-mortar or a service-based business, you know that many of your potential customers will begin their journey with search. And if you want their business, you have to show up. To get started, you’ll (hopefully) run a local SEO audit on your site which will help you create your local strategy. This will be your roadmap to ensure that you have checked all the boxes and are well on your way to attracting those customers near you. During this process, one of the things you may realize is that there are specific content types targeted to increase your visibility to those users looking for your product or service in their area. This also means to truly show up in the right place at the right time, you will need...

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1Mar By seo-ninjaNo Comments

googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo local, seo services

SEO Techniques For Multiple Location Businesses

Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients.  For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at some crucial st...

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28Feb By seo-ninjaNo Comments

Advanced SEO Techniques, Digital Marketing Services, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Grow Your Small Business Effectively With Digital Marketing Strategies

In today’s highly competitive business era, advertising is essential for all businesses. However, small businesses usually lack big budget for advertising purposes. Hence, such businesses find it challenging to compete against their competitors, especially if their competitors are big brands and well-known companies. Small businesses have to face many hurdles and challenges to grow and beat the market competition. They need to tackle all the difficulties and challenges to succeed and grow. Such businesses need to consider the constantly changing behavior of their targeted customers. It is significant to understand what target customers are expecting from the business. No business can deny that most customers today prefer online shopping. It is expected that the craze of online shoppin...

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26Feb By Adam HeitzmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Local SEO Tips For Franchises & Their Locations

Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, SEO for franchises differs from regular local SEO in several ways. Read on to learn more about how to rank franchises in Google and other search engines. The Importance Of Franchise SEO Like all local businesses, franchises can use search engine optimization to get noticed by potential customers. From creating Google Business Profile listings to writing blog posts that target relevant keywords, using the right franchise SEO strategies will help you increase brand awareness and boost your sales. Org...

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24Feb By seo-ninjaNo Comments

Enterprise SEO, enterprise seo pricing, enterprise seo services, enterprise seo strategy, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Enterprise SEO: Let Your Website Produce Your Dream Results

Planning and executing techniques that can enhance the performance of a website and visibility for SEO optimization is what is defined as enterprise SEO. It gives businesses ample space to turn the techniques into action, thereby, improving the website’s rank as well as traffic.  Why enterprise SEO should matter to you? Because with more and more audience finding your website in search results.  Your chances to have more and more conversions increase alongside. Craving for more reasons how enterprise SEO can take your business towards success? Keep reading below… Benefits of Enterprise SEO for Businesses You may not know but enterprise SEO is an effortless way of identifying the potential customers and pull them towards your website by implementing standard marketing techni...

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22Feb By Alexandra TachalovaNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

Social Media Marketing Is Essential For Local Businesses. Here’s Why.

Statista reports that the number of Facebook users in the U.S. (as of July 2021) has reached a whopping 302 million, and this number will keep growing exponentially in the foreseeable future. Combine this with the fact that the overall U.S. population is around 334 million, and you can derive that virtually two in three U.S. citizens are actively using Facebook. This social media platform and others like it can help you substantially grow your local business… if you do it right. So how exactly can your business and specifically its local search presence benefit from being present on social media channels? Before you decide whether you’re ready to dive into the world of social media marketing, let’s dive a bit deeper into why you should. Why Local Businesses Should Invest Time & Money ...

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18Feb By Lee WilsonNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What To Expect Of Your Agency

Effective location-based SEO (local SEO) can have a substantial impact on your digital marketing success comparable to any other core marketing. For a business that has a physical location, or many company premises to optimize for, the value of dominating your local online space cannot be overstated. The same can be said for companies functioning and servicing within specific geographic areas that are core for company revenue and related success parameters. There are many misconceptions about local SEO; for example, local SEO is only for small businesses, or that local SEO restricts total visibility online. It’s important that, when looking to outsource your local SEO, you ensure your expectations of an agency and the deliverables you receive match your local SEO aspirations. I hope this c...

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18Feb By Jamie PitmanNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance

Ask any local SEO or marketer what their biggest challenge is, and the chances are they’re going to say it’s a ‘lack of time’. From ranking changes and review scores to Google My Business performance and citation quality, there are just so many metrics to keep on top of. That’s time-consuming enough for a single location, but if you multiply that across dozens of clients, each with dozens of locations, you’re faced with a near-impossible juggling act. You don’t have time to interrogate every piece of data every single day. You need to know what deserves your attention today–and because you’re always on the clock, you need to figure that out quickly. That’s where Locations Overview comes in: a brand-new, customizable bird’s-eye view of location performance from across your BrightLocal repor...

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12Feb By Brock CooperNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Cautions Businesses About Anti-Tech Legislation

With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites. People with Google Business Profiles, or who use other Google properties, may have noticed an email warning them of upcoming legislation that could impact their businesses. In addition to emails, Google has written blogs and set up websites with the goal of educating people about the potential consequences of these bills. Anti-tech bills, such as the American Innovation and Choice Online Act, work to keep companies like Google from using their online platforms for discriminatory behavior. Google and other major tech companies are rallying to torpedo the recent bill. Grassroots Efforts by Google According to BillHartzer.com,...

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8Feb By Miranda MillerNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins

We’re just coming off the back of a year in which the continuing pandemic resulted in budget cuts, strategy issues, and a lack of resources to challenged SEO professionals at every level. Many are focused more on being prepared to pivot than having a plan set in stone for the year ahead. This is particularly important in local search, where consumer behaviors change quickly and Google updates can have swift, wide-ranging impacts. What trends and technologies should you have on your radar to inform a more agile, adaptive local SEO strategy going forward? Joy Hawkins is the owner and founder of local SEO agency Sterling Sky. She’s a Google Business Profile Product Expert, a well-known and respected industry writer and speaker, and a faculty member at Local U. In this Q&A-style interview,...

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4Feb By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Complete Guide To Google Business Profile Reviews

If you’re like most people, you prefer to work with businesses you trust. That’s why we often turn to our family and friends to ask for referrals when looking for a particular business, product, or service. And if we can’t find a referral from a person we trust, we frequently turn to online reviews as the next best thing. Online reviews have become an integral part of the buyer’s journey, so much so that 77% of consumers now say they ‘always’ or ‘regularly’ read online reviews when browsing for local businesses. And the pricier or riskier the product or service, the more people pay attention to the reviews. Google Business Profile Reviews Are Front And Center Yes, there are plenty of sites with reviews including Yelp, Facebook, Better Business Bureau, and many more. But because most peopl...

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1Feb By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Realistic Rankings Radii in Local SEO

Like my post? Please share! Often I’m asked a question like, “How can I rank within a 40-mile radius of my business for [such-and-such service/keyword]?”  Or maybe it’s a 10-mile radius, or a 70-mile one, or a ring of suburbs.  The point is there’s a specific geographical area where you want to be visible to customers in the local search results, and you want to know how to cover as much of it as possible. Here’s what I’ve found: you’re unlikely to dominate for all your BIG search terms throughout your whole service area.  At least not in the Google Maps / 3-pack results, and at least not if you’re in a competitive industry or competitive area.  Instead, you need to think in terms of rings, or layers, or zones – different areas where you can realistically rank for different types of local ...

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21Jan By Paul SchmidtNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Construction Companies Rank In Search

SEO in the homebuilding industry requires a mix of local, on-page, off-page, and technical organic search skills to maximize your ranking potential.The right balance of these skills and tactics for your organization depends on your:Targeting (regional vs. national).Business type (custom vs. tract builders).Availability of resources to get the work done.And growth goals.While the above factors will help you personalize and tailor your SEO strategy to your unique needs, you need a solid foundation to build from (see what I did there?).Here are four areas marketers in the homebuilding space should be well aware of to help your residential construction company succeed in search.1. Required On-Site Content Areas For HomebuildersYour site is going to have sections devoted to prospects and custom...

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19Jan By Brooke OsmundsonNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How To Get Free Hotel Booking Links In Google

A new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links.This video can help Google Ads users learn how to take advantage of a feature the company launched within the past year.Google announced free booking links for hotels in March 2021, expanding opportunities for small boutiques to large chains across the country.These listings provide free traffic directly to your site and provide live updates and availability. With the additions to this link type, free booking links can be used in conjunction with hotel ads to maximize exposure.What Are Free Booking Links?Free booking links currently show on Google when a user searches hotel prices and availability and looks at the details of a particular hotel.A key benefit of ...

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17Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Top 5 Digital Marketing Services Your Business Should Invest In

As a business owner, you’ve probably heard the term digital marketing floating around a lot over the last several years. While you’re probably aware of the fact that your business needs digital marketing, you’re probably also aware of the fact that the digital marketing world encompasses a variety of different services. Even though it’s true that all digital marketing services have their benefits, there are some that may make more sense for your business. Keep reading to learn about the five digital marketing services your business should invest in.  Search Engine Optimization (SEO) In recent years, the internet has become a very important part of the buyer’s journey. The majority of people now research businesses online before deciding to purchase anything. As a result, SEO has become one...

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16Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Reasons Why Your Digital Marketing Strategy Might Not Be Working

How many times have you been told that investing in digital marketing is essential for the success of your company? If you’re like most business owners, the answer to that question is probably more times than you can count. However, have your best digital marketing efforts failed to yield the results you were hoping for? If so, the good news is that there are things you can do to turn your marketing campaigns around. The first step is understanding what you’re doing wrong so you can make the right adjustments moving forward.  Let’s get into some of the reasons your digital marketing strategy might not be working as well as you’d like.  You Aren’t Targeting The Right Audience On the surface, it may seem like the goal of a marketing strategy is to get your brand in front of as many people as...

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15Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Reasons To Hire A Digital Marketing Agency Based in Toronto

If you’re like most business owners in the Toronto area, you understand just how competitive things can be. As a result, it’s important for you to find ways to differentiate yourself from the competition. Implementing a marketing strategy is the best way for you to do this, and hiring a digital marketing agency to design that strategy is a great way to steer you in the right direction. Although there are digital marketing agencies all over the world, working with one that is also located in Toronto may be more beneficial than you know. Let’s get into some of the reasons you should hire a digital marketing agency based in Toronto.  The Agency Will Have An Understanding Of The Local Landscape Are you a Toronto-based business looking to improve your marketing efforts? Read here to learn why y...

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15Jan By Eduard KleinNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Attract More Customers with Better Search Visibility –

How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your restaurant if you’re not adequately visible online. There are many ways to enhance your restaurant’s discoverability, from having a responsive and appealing website to reviews and social proof. However, the best way to get started is with search engine optimization (SEO). Restaurant SEO Restaurant SEO helps to optimize your website and social media profiles for the search engine. This is achieved through the creation of targeted content based on your audience’s search intent. This type of SEO includes elements such as on-page, off-page, and technical SEO—all of which collectively help your restaurant rank higher in the s...

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14Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Promote Your Business Website: 4 Ways to Use Your Google Business Profile

Building an excellent business website is essential to succeeding in today’s business environment. It’s as important to have a great website as it is to have a high-quality store in your community. Once you have your website, however, it’s important to promote it. You can’t just expect people to find your business if you don’t promote it. Fortunately, you have an excellent tool available to you — Google My Business. Google My Business (GMB), also known as your Google Business Profile, allows you to create a profile for your business and increase your online presence and reputation. If you want to promote your website, you need to use GMB. Here’s how to do it. Have a Complete Profile If you’re trying to find a reputable company and you find an online profile that’s only partially complete,...

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12Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Things To Keep In Mind When Working With Digital Marketing Agencies

In recent years, digital marketing has become a very powerful tool for businesses. Now that nearly 70% of customers do an online search before spending money with a business, it’s more important than ever for your company to have a strong line presence. The good news is a digital marketing agency can help ensure that your business finds success online. That said, digital marketing encompasses so many things that it can be confusing to know what to expect when working with an agency. To give yourself and your business the best chance of having a positive experience with an agency, it’s best to enter into the relationship as prepared as possible. Fortunately, we’ve got you covered. Let’s talk about some of the things you should keep in mind when working with digital marketing agencies.  Choo...

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12Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Can I Promote My Website: 5 Strategies

Your business website is the most important online asset you have. It’s similar to your physical storefront — it’s the only place online where you can control the content, layout, and connection to your customers. However, if no one can find your website, it’s not going to help your business grow. How can you spread the word about your business, brand, and site? There are several ways, and they help build awareness about your company and bring in new customers. Here are five strategies you can use to promote your business website today! Share on Social Media The best way to reach your ideal audience is to figure out where they spend time, and then spread your message on that platform. For most small and medium-sized businesses, that means being active on social media. There are dozens of d...

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11Jan By Jason HennesseyNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To Create A Winning Local SEO Content Strategy

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads.And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local SEO strategy.Content plays a bigger role in local SEO than you might think. Whether it’s optimizing your web pages for local terms or posting on local business blogs, content marketing can and should be part of your local SEO approach.Here’s how to leverage content for your local SEO strategy and drive more visitors to your local business.Localize Your Web ContentThe first step in your local SEO content strategy should be to optimize your web pages for the local terms potential customers are searching for most. This requires keyword resea...

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9Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Advertising Influences Us: The Psychology Behind Ads

People are surrounded by ads every day. We each see thousands of advertisements no matter where we live, work, and spend time. We often try to tune them out, but there’s no doubt they have an influence on us. Businesses count on the impact of advertising to build their brands and promote products and services. Have you ever wondered how advertising influences us? Understanding the psychology behind advertising can help your marketing efforts be more effective. Let’s take a look at the ways that ads impact consumers. Ads Connect With How People Are Already Feeling Great ads are relatable and create an immediate connection with the audience. How do they do this? Primarily through sharing a message that resonates with what the target consumer is already thinking and feeling. If you’re a lawn ...

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9Jan By seo-ninjaNo Comments

Advanced SEO Techniques, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Build Brilliant Marketing Strategies With STP Tool – SEO Ninja

Marketing geeks are not unaware of the STP approach. It stands for segmentation, targeting and positioning and has an imperative part to play in modern marketing scenario. When it comes to most popular marketing models many experts count on it. It is only second to the most popular SWOT/TOWs matrix. STP being a relatively new concept can make even big in the future years.  Going in flashback around mid-1950s you will find that marketing approaches emphasized more on products than focusing on the target audience. Product differentiation is one example of the leading marketing strategy of the former years.  Coming back to the STP model, businesses rely upon it in creating marketing communications. This being useful in prioritizing propositions and preparing and delivering customized an...

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8Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Promote a Website on Facebook: 5 Mistakes to Avoid

Facebook is the ideal place to promote your small or medium-sized business. The social media platform has 2.89 billion monthly active users around the world, and most of those are ages 18-54. This is the ideal demographic for most Canadian businesses. However, if you’re going to promote your business on Facebook, you want to make sure to avoid common mistakes that will drive people away from your company instead of drawing them in.  Here are the errors you don’t want to make as you promote your website on Facebook. Being Impersonal and Robotic As a business you may want to be professional, but on social media that can easily come off the wrong way. Being too formal online can result in consumers feeling alienated, or can make it seem like you’re only there to promote your products and serv...

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8Jan By seo-ninjaNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Uncategorized

Social Media Trends Predictions By Experts – SEO Ninja

Do you love flashback? Do you appreciate a sneak peek into the future? If yes, hold your breath and give this blog a careful read to see the major social media activities that happened in 2019 and trends 2020 will see. And yes, everything from privacy to TikTok will greet you. Privacy Michelle Goodall, consultant and trainer Private digital communities, ad-free and messaging will make their way back. Having said that, business connections and networks will use Guild; whereas, local groups will be seen using Telegram. Tom Jarvis, Founder and MD, Wilderness Agency Messenger applications are all set to become even dominating. Talking about small closed groups, platforms such as Cocoon will bloom to a whole new level. TikTok Engagement Tom Jarvis, Wilderness Ag...

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7Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Promote a Website on Social Media: 5 Tips You Need

Social media has grown from being a platform for young people to connect with school friends to being a way that everyone of every age keeps up with each other. Almost half of the planet uses social media, with the number being over 80% in developed countries like the U.S. and Canada. The juggernauts, like Facebook, Instagram, Pinterest, and Twitter, have also become essential for businesses trying to reach their ideal audience. Promoting a website on social media can feel overwhelming, though, especially because there are so many platforms out there.  The good news is that a few tips will help you successfully promote your business online. Here’s what you need to know! Narrow Your Focus You’ll definitely go crazy if you try to promote your business on every social media platform available...

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4Jan By seo-ninjaNo Comments

googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo local, seo services

SEO Techniques For Multiple Location Businesses – SEO Ninja

Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients.  For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at some crucial st...

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4Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Things To Avoid When Hiring A Website Development Company

Investing in a website is one of the most important things you can do as a business owner. At the same time, however, hiring a website development company can be an overwhelming process/. The good news is that if you know what to look for ahead of time, you can put yourself in a position to find a company that can get the job done and build a long lasting relationship for help on future projects.  Let’s talk about some of the things you should avoid when hiring a website development company.  No Reviews Even with all of the advances in modern technology, word of mouth is still one of the best ways to learn about businesses. These days, however, word of mouth usually comes in the form of online reviews and testimonials. In fact, 93% of people read online reviews before deciding to purchase ...

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3Jan By seo-ninjaNo Comments

Advanced SEO Techniques, Digital Marketing Services, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Grow Your Small Business Effectively With Digital Marketing Strategies – SEO Ninja

In today’s highly competitive business era, advertising is essential for all businesses. However, small businesses usually lack big budget for advertising purposes. Hence, such businesses find it challenging to compete against their competitors, especially if their competitors are big brands and well-known companies. Small businesses have to face many hurdles and challenges to grow and beat the market competition. They need to tackle all the difficulties and challenges to succeed and grow. Such businesses need to consider the constantly changing behavior of their targeted customers. It is significant to understand what target customers are expecting from the business. No business can deny that most customers today prefer online shopping. It is expected that the craze of online shoppin...

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2Jan By demo-sixNo Comments

Enterprise SEO, enterprise seo pricing, enterprise seo services, enterprise seo strategy, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Let Your Website Produce Your Dream Results – SEO Ninja

Planning and executing techniques that can enhance the performance of a website and visibility for SEO optimization is what is defined as enterprise SEO. It gives businesses ample space to turn the techniques into action, thereby, improving the website’s rank as well as traffic.  Why enterprise SEO should matter to you? Because with more and more audience finding your website in search results.  Your chances to have more and more conversions increase alongside. Craving for more reasons how enterprise SEO can take your business towards success? Keep reading below… Benefits of Enterprise SEO for Businesses You may not know but enterprise SEO is an effortless way of identifying the potential customers and pull them towards your website by implementing standard marketing techni...

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29Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Is Advertising a Fixed Cost?

As you build your business, you know that you need effective marketing and advertising. There are costs involved, but these are an investment in your business. However, understanding these costs correctly is essential if you want the best return on your investment. Is advertising a fixed cost or a variable one? It can be a confusing question. We’ll look more deeply at the cost of advertising and how to incorporate it into your marketing plan. Understanding Fixed Costs What is a fixed cost? You might think of a fixed cost as something that stays the same every month or every year, but that’s not quite true. A fixed cost is a cost that remains constant no matter how many products or services you produce. For example, if you made shoes from leather, the amount you spend on leather would go up...

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29Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways Hiring A Web Development Agency Can Help Grow Your Business

When most businesses hire a web development agency to build a website, they don’t truly understand the value of what they’re investing in. Hiring a web design company is about much more than just having a website built. When it’s all said and done, that decision will likely benefit your business for years to come. The reality is that web design agencies play a very important role in helping other businesses grow. If you’re looking to take your business to the next level, working with a web development agency could be the key to doing just that. Keep reading to find out how.  What Do Web Development Agencies Do? Most people are aware of the fact that web development agencies design and build websites, but oftentimes they do much more than that. While the exact services will vary based on th...

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28Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Marketing Helps Business in the 21st Century

If you’re like a lot of small business owners, the last 20 years have created a ridiculous amount of change in how your market your business. It seems like just a moment ago we were all placing ads in the Yellow Pages so that people would find our company and call for our products and services. Today’s marketing is full of social media apps and acronyms. We have to optimize our SMM and our SEO in order to get the maximum ROI while maintaining an excellent CX. WHAT? Exactly. So this guide is going to make things simpler and break down how marketing helps your small business in the 21st century. By the end, you’ll know exactly what you need to do to grow your business. People Are Actively Looking for Solutions to Problems If someone wanted to know something, they used to ask friends or famil...

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17Dec By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Here’s What You Can Expect When You Hire A Web Design Agency

Whether you’re ready to have a new website designed for your business, or hoping to update your existing one, you probably know that it’s in your best interest to hire a web design agency. After all, with more than 4.6 billion people using the internet, websites have become prime real estate. At the same time, however, many people aren’t sure what they can expect from an agency. The good news is what working with a web design agency will usually leave you with much more than just a website.  Let’s talk about some of the things you can expect when you hire a web design agency.  A User-Friendly and Responsive Website Of course you probably know that a website is one of the things you can expect from a web design agency, but you shouldn’t just be getting any ol website. When you hire a web de...

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17Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Marketing is Changing in the 21st Century

Marketing has changed dramatically in the last 20 years, and the pace of change isn’t likely to slow down. Keeping up doesn’t mean jumping on every short-term trend, but instead being aware of the long-term changes and adapting your marketing accordingly. As a small business owner, what are some of the changes you need to make to keep your marketing relevant in the 21st century? Let’s take a look. A Focus on Customer Experience People have never liked ads that interrupted their activities, but in the 21st century they rarely even respond to these kinds of ads anymore. Technology has given consumers a lot more control over the content they consume, and over-exposure has also created ad blindness. Today’s marketing, in order to be effective, needs to create an experience the customer enjoys....

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16Dec By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Web Design For Small Businesses: 5 Tips for Success

Are you one of the 28% of small businesses that don’t have a website? If so, you could be missing out on lots of opportunities to bring in more revenue. In this day and age, having a website is crucial to a businesses’ success, and that probably won’t ever change. Not having a website can cause people to question the legitimacy of your business, and it can result in them not wanting to spend money with you. That said, the thought of getting a website can be overwhelming to lots of small business owners. The good news is that it doesn’t have to be. Keep reading to learn more about web design for small businesses.  Hire A Professional Web Designer As a small business owner, you may be tempted to save money by trying to design your website yourself or by giving the task to an existing employ...

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14Dec By Alix CoeNo Comments

Blog, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Google Confirms Local Pack Redesign

Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent.  The Local Pack is a prominent section of the local search results. It features the top three businesses for a local query, as well as a map pinpointing the location of each. Being featured here can make a huge difference to local business web traffic and sales. Google has typically displayed three results with a map above since 2015. Before then, seven results were listed in the Local Pack without the addition of a map. New Local Pack Design The new design—which only applies to searches made on desktop—will feature three results on the left of the page and a map to the right. One notable advantage to this is that the map is bigger and could t...

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14Dec By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Helpful Tips On Where To Find A Web Designer

Whether you’re in the market for a new website or looking to make some changes to your existing one, you’re probably also on the lookout for a great web designer. While it’s true that finding a web designer can feel overwhelming, the good news is that it doesn’t have to be. There are lots of options out there, the key is in knowing where to find them. Fortunately, we’ve put together some information to make your search a little easier. Keep reading to learn helpful tips on where to find a web designer.  What To Look For In a Web Designer Before you can even begin your search, you’ll need to have a good idea of what you’re looking for. Below are some of the things you should look for in a web designer.  Experience  No matter what kind of industry you’re in, a website is one of the most imp...

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13Dec By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

5 Things To Look For In Web Design Services

If you’re interested in web design, you probably already know that it’s a good idea to let an experienced professional handle the job. At the same time, however, you may not be sure what to expect. The term web design services can include a variety of things which can make it confusing when you’re looking to hire someone. By getting a good understanding of what web design services typically offer, you can ensure that you’re getting the most for your money. You’ll also be able to get a good idea of what questions to ask before you agree to work with a company. Let’s get into 5 things to look for in web design services.  Experience In Your Industry Most people will probably agree that it’s common knowledge that you should only hire a web design company that has adequate experience. However, ...

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12Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

When Marketing is Strategy: Making a Clear Plan

As a small business, you probably don’t have a lot of time for anything that’s not part of your core products and services. Unfortunately, that can mean that marketing gets pushed to the side. Many small companies treat marketing as a series of random activities, hoping that each one will have a positive impact and bring in new customers. The truth is that “random acts of marketing” don’t work — you need a clear plan that treats marketing as a cohesive strategy if you want effective results. Here’s how you move away from random acts of marketing toward a clear marketing plan. Know Your Goals “We want to grow” and “We want more customers” is where most business owners are when it comes to marketing goals. However, those aren’t specific enough. It’s vital to set SMART goals , which are Spe...

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11Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Is Marketing and Advertising the Same Thing?

When you think about marketing your business, do you immediately think about advertising? Many business owners and professionals confuse these two terms and think that marketing and advertising are the same things. Both marketing and advertising have the same goal — to grow your business by bringing in new customers. However, advertising is a specific approach to marketing. It’s a way that you market your company. Let’s take a deeper look at the difference between advertising and marketing. What is Marketing? Marketing refers to the entire process of amplifying your message, building your brand, and encouraging customers to buy your product or service. Creating a marketing plan starts by understanding what makes you unique in the marketplace. Your unique selling proposition (USP) is the r...

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10Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

The Benefits Of Hiring A Web Design Company to Design Your Website

If you’ve been in business for a while, then you probably remember the days when companies could get by without having a website. Those days, however, have become a thing of the past. Having a website is now critical for success in most industries and that probably isn’t going to change. That being said, having a professional looking website that is also user friendly should be at the top of your priority list. As a business owner, you may be tempted to save money by designing and maintaining the website yourself, but hiring an experienced professional could actually be more cost effective in the long run. Let’s talk about some of the benefits of  hiring a web design company for your online needs.  Your Website Will Be Designed With SEO In Mind   We’ve already established that having a we...

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9Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Know Your Pros: What a Marketing Manager Does

Small business owners often need help getting their marketing work done. That generally means working with an agency or a variety of professionals who can understand your business goals and help you execute your marketing plan. This guide will look at what a marketing manager does for your business, so you can decide if you need to hire one. It’s possible that your business will benefit from having a marketing manager in-house, or that you might do better outsourcing the work. Here’s what you need to know about what a marketing manager does. Promoting Your Business The primary job of a marketing manager is to promote a business, product, or service. Because you run a small company, it’s likely that you would have one marketing manager that would oversee all of the marketing for your busine...

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8Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Peas in a Pod: How Marketing and Sales Work Together

For a small business, is there really a difference? Even for a smaller company, there’s an important difference between marketing and sales. However, the two still work together seamlessly in a well-run business. They have similar goals, and in an ideal environment, they help each other succeed. Here’s what you need to know about sales and marketing! Marketing: Attracting the Right People The job of marketing is to identify your ideal customers and create a message that appeals to them to draw them in to your company. Marketing focuses on creating awareness of your business among those who may not have heard of you but would benefit from your products and services. For example, if you run a plumbing business, your marketing team would identify that homeowners were a target market and rente...

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8Dec By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

What to Ask To Determine Which Web Design Company is Right for You

Did you know that the number of people who begin their buyers’ journey online has been increasing every year? Realistically, that number is only going to continue to grow in the years to come. As a result, it’s now more important than ever for your business to have a website that accurately represents your brand and gives your visitors a great experience.  If you’re like lots of other business owners, though, you may not know where to begin when it comes to having a website built. Sure, you know it’s probably a good idea to hire an experienced professional for the job, but finding the right web design company can be challenging.  Fortunately, hiring a web design company can be as simple as asking a few key things. Keep reading to see some questions you should ask to determine which web des...

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7Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What Marketing Does to Grow Your Small Business

Your small business has a product or service that you know is important to customers. People need what you do, and you do it very well. How do they find out about your business and choose to buy from you instead of someone else? The answer is marketing. Marketing involves discovering your unique selling point (USP), creating a message around that USP, and amplifying that message so the right audience hears it. You know that marketing is essential if you want to succeed, but do you know exactly what marketing does to help you grow? Here are just a few of the benefits. Helps You Connect to the Right Audience Not everyone needs what you offer. And of the people who do need it, only a specific group is truly an ideal customer base for your business.  Your ideal audience is the people who benef...

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6Dec By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

How Website Hosting Works – Local SEO Search Inc.

When you have a business website, it’s important to choose a high-quality hosting service. However, in order to do that you need to understand how website hosting works and what to look for in a provider. If you compare your website to your physical store, your hosting would be like the land that the store is built on. It’s foundational, and having the right location can make or break your company. Let’s look at how hosting works and how to get high-quality service. What Does a Web Hosting Company Do? A web hosting service runs servers where websites store the files they need to operate. The host ensures that those files are available for viewing when someone visits the website. For example, when you upload a video to your website, it gets stored on the hosting server. Everyone who visits...

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4Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What Marketing Strategy Makes the Biggest Impact?

Small businesses know marketing is essential, but business owners don’t have an infinite budget to commit to it. That means you need to understand exactly what gives you the most return for your money. When you have a marketing strategy that has an excellent return on investment (ROI), you can focus your resources and efforts to get maximum results. You don’t waste money on ineffective outreach. What marketing strategy makes the biggest difference? Let’s take a look at a few options. Inbound Marketing There’s no doubt that attracting ideal customers who are actively looking to buy your products and services gives you the best ROI available. But how do you do that? The answer is inbound marketing. Inbound marketing is about educating and engaging people at exactly the right moment, when th...

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4Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Marketing Strategy is Important to Your Business

What does your marketing outreach look like? Is it haphazard?  A lot of small businesses don’t take the time to create a strong marketing strategy. The result is that they do outreach when they think about it, and whenever they have time. Not surprisingly, this approach takes a lot of time and doesn’t bring the kinds of results that most companies are looking for. The truth is that a marketing strategy can save you both time and money while making your outreach more effective. Let’s take a look at why! A Marketing Strategy Chooses the Best Avenues There are thousands of different ways your company can connect with consumers. Without a strategy, how can you decide between them? Usually, a business without a strategy will do a few messages on one social media platform this week, next week s...

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3Dec By Dominic MannNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Building the BrightLocal Brand: The Color Scheme Update

As some of you may have noticed over the last few months, BrightLocal has undergone some visual upgrades (including the color scheme update that went live in our toolset today). These surface changes are more than just about looking good—they are the result of a year-long project looking into how we could improve our brand to enhance user experience. As part of the project, we looked at many aspects of our brand (more on those below), including color. Color plays such an important role across the BrightLocal brand, presenting actionable insights and information, and allowing customers to gain understanding quickly. Looking at the BrightLocal palette, it was immediately apparent that information was sometimes hard to read. When we also discovered that 1 in 12 men and 1 in 200 women suffer f...

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2Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Does Website Traffic Make Money? Growing Your Business Online

As the owner of a small or medium-sized business, you’ve probably heard that having a website is essential and digital marketing can help your business grow quickly.  However, you might be skeptical. After all, it costs money to invest in this kind of marketing strategy. Is it really worth it? Does website traffic make money? The right website traffic absolutely does make money, and it can help your business grow in ways you never thought possible. If you’ve been relying on your local reputation and word-of-mouth to grow your business, you can multiply your results by using those same approaches online. Here’s what you need to know about online growth! What Traffic Do You Need? Consider the impact of word-of-mouth advertising on your small business. These recommendations are only effective...

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1Dec By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?

Like my post? Please share! “Does Google expect my site to focus on just one thing?” is a common concern people have about their SEO campaigns, both local and non-local.  You might also have that concern if you’re thinking about wheeling out a service or product that’s very different from your other services or products. The one offering seems at least a little out-of-place with the other offerings on your existing site, so you’re considering building a new, additional site.  You worry that by adding the unusual service to your current site you’ll mess up your existing rankings, so the separate site seems simpler and cleaner.  Maybe you also wonder whether the different/unusual service or product even can pull in some rankings on the main site, or if it must live on a separate site. In con...

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30Nov By Chuck PriceNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Learn To Master Video For Google Business Profiles

Watching and sharing videos just might be the world’s favorite pastime. In fact, it’s a daily event for countless people of all ages.A video that goes viral can acquire millions of views by sharing through a wide variety of social media platforms, ranging from TikTok and Reels to YouTube and Twitter.But did you know that you can add a video to your Google Business Profile?Businesses of all sizes face an incredible amount of competition. Small businesses, in particular, are constantly being challenged to find new and creative ways to grab the attention of fickle consumers.Finding a cost-effective way to reach an audience and build interest in products and services can be the difference between success and failure.One of the best ways to accomplish this is to seize on the public thirst for s...

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28Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why a Website is Important for Small Businesses

We all know that websites are an important way to connect with customers for all companies, but they are especially important for small businesses.  A small company needs every opportunity it can find to connect with its customers and get a leg up on larger competitors. Here’s how your small business website can help you excel, grow your company, and make an impact in your community. A Website is Essential For Local SEO Search engine optimization (SEO) is a strategy that all businesses use in order to rank highly in Google search results for their industry, products, and services.  However, small companies have an advantage over larger businesses because they can use local SEO to be even more relevant to their target audience. Local SEO involves using relevant keywords with local landmark...

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27Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

5 Signs It’s Time For A New Website Design

If you have a website, the good news is that you’re already moving in the right direction. However, depending on when your site was designed, there’s a chance that it might be time for a refresh. Since internet technology is constantly changing, websites need to be updated regularly in order to provide the best experience for your users and the best performance for your business. Failing to update your website could cause people to lose trust in your business. On top of that, it could result in lost traffic which can ultimately mean lower sales for your business. By investing in improvements to your website, you’re truly making an investment in your business that could yield some great results. Keep reading for 5 signs that you may be ready for a new website design.  Your Website Isn’t Mob...

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26Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Top Questions to Ask Web Design Companies Before Hiring

As more and more people turn to the internet during their buyer’s journey, having a website has become increasingly important. In fact, at this point nearly 65% of small businesses have a website. However, if you’re going to invest in a website you want to make sure that it looks good and works well for your users. For those reasons, it is recommended that you hire a professional to design your site. However, with so many web design companies out there, it can be difficult to know how to find the ideal fit for you. The good news is that there are some things you can do to determine whether a web design company has the right approach to meet your needs. Let’s talk about some of the questions you should ask web design companies before hiring.  Do You Have Experience Developing Websites In My...

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23Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

My Website Will Not Load: What to Do

Your website is a vital asset for your business, and you need to be available 100% of the time. Unfortunately, sometimes that doesn’t happen. If your website will not load, it’s essential to figure out why and fix the problem right away. It happens even to enormous companies: On Monday, October 4, 2021, Facebook and its fully-owned Whatsapp and Instagram apps were down for six hours. The company lost millions of dollars in that timeframe. You don’t want that to happen to your company! A non-loading website can result from a variety of problems. Here’s a list that will help you troubleshoot the issue and make changes so that you don’t have to worry about downtime in the future! 1. Make Sure Your Internet Connection is Strong The first step to take is to ensure that the problem is with your ...

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22Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Websites Are Made: 3 Steps to Create Your Biggest Asset

Having a website is essential if you want your small or medium-sized business to be successful. It’s your biggest business asset — your online storefront, consumer educator, and the way your company is discovered online. Of course, before your website can go to work bringing in your ideal leads and ready-to-buy customers, it needs to be created. Whether you do this yourself or hire a professional marketing agency like Local SEO Search, it’s important to know the steps of how websites are made. Let’s dive in! Step 1: Your Domain Name and Hosting The first step is to lay the groundwork for your website. That means securing a web address, better known as a domain name, and high-quality hosting.  Generally, your web address is your business name, but it’s not always that easy. Perhaps your bus...

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21Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

DIY or Not? Why You Should Have a Website Built

A website is an essential asset for your business marketing, but how do you create one? Many small businesses are tempted to try to build a website by themselves to save money. Unfortunately, that doesn’t work out well. It’s a better idea to have a website built for you by a professional — and it doesn’t have to break the bank! The truth is that you can have a web designer customize a WordPress template if you need to cut costs or get a fully custom website if you can make the investment. Why should you have a website built? Here are several reasons! You’ll Save Dozens of Hours of Productive Time You might think you’ll save money if you create your own website, but time is money — and you’ll spend a tremendous amount of time on it. Because you’re not an expert, it will take you much longer...

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21Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Websites Work to Bring in New Business: 4 Strategies to Know

You know that your website is a major investment, and you want to make sure you reap the rewards. Getting an excellent return on investment (ROI) on your website isn’t difficult, but it does take some specific strategies.  The first thing you need is optimization. This involves creating a website that will get attention from the right people at the right times. The second thing you must do is amplify your message. This gets more eyes on your content and more traffic to your website. We’ll take a look at how websites work to bring new customers into your business through a variety of optimization and amplification strategies. Let’s dive in! 1. Search Engine Optimization is Essential Just because you create a website doesn’t mean the right people will see it. You need to show up in the plac...

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20Nov By John VuongNo Comments

Business advice, content marketing, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Content Marketing For Manufacturers Differs From Other Industries

Creating content has become the cornerstone of many marketing strategies. In fact, 93% of marketers in the B2B space use content as a part of their strategy. Needless to say, publishing high-quality content can help businesses attract leads and convert them into customers. However, as a manufacturing business, you’ve probably noticed that creating content isn’t as easy as it seems. That’s because the manufacturing industry has some unique qualities that should be considered when coming up with a content strategy.  If you’re interested in learning about some of the things you should keep in mind when creating content, we’ve got the information you need. Here are some of the ways content marketing for manufacturers is different from other industries.  Manufacturing Products Can Be Difficult ...

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19Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Digital Marketing For Distributors: Unique Tips To Grow Your Business

When most people think of digital marketing, there are certain industries that come to mind. However, digital marketing is something that all businesses can benefit from, and distribution companies are no exception. In fact, digital marketing is a must for any business that wants to stand out against its competition.  That said, however, industries face different challenges when it comes to creating successful strategies. Digital marketing for distributors requires a different approach than other kinds of businesses. As a result, it’s important that your business’ digital strategy incorporates techniques that align with the needs of your industry. If you’re interested in learning more about how to handle digital marketing as a distributor, today is your lucky day. Keep reading for some hel...

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18Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Websites Make Money for Your Business

You know that a website is essential for your business — it serves as your online storefront and much more. However, is your site working as hard for you as it should be? A well-designed and properly optimized website should be your best salesperson. The site works around the clock, seven days a week, and never needs a break or a vacation. If your website isn’t making you money, it should be! Here’s what you need to know to get your website to work as hard as you do. Money Maker #1: Reviews A full 84% of people trust reviews as much as they trust a personal recommendation from a friend or family member. That means that reviews are a key money maker for your business.  Most of your reviews are probably on your Google Business page, and that’s fine. However, since they’re public, you can us...

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16Nov By Chelsea AlvesNo Comments

Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

8 Google Business Profile Updates To Make For The Holidays

The peak holiday season is rapidly approaching – in fact, for many, it’s already in full swing.E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year.In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, coming close to the 36% estimated for 2019.As Daniel Bachman, U.S. economic forecaster at Deloitte, states:“We anticipate strong consumer spending for the upcoming holiday season. As vaccination rates rise and consumers are more comfortable being outside of the home, we are likely to see increased spending on services, including restaurants and travel, while spending on goods will continue to hold steady.A steady decline in the savings rate to pre-pandemic levels will support c...

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16Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Do Websites Cost Money… Or Make Money?

Many times when a business owner looks at creating a website, they see it as an expense. Because it costs money, you might feel like putting it off or not investing in your website beyond creating a static site with your contact information. Unfortunately, you’d be making a major mistake. The truth is that websites don’t cost money, they make money. In fact, a high-quality business website can be the hardest working salesperson on your team. Let’s take a look at the costs and benefits of a well-optimized business website. Website Investment Costs Do websites cost money? In the beginning, yes. Like everything in business, you do have to invest in your website to get it set up so that it can start making you money. The good news is that those costs are often far less than you think. Here ar...

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15Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Things You Should Know About SEO for B2B Companies

In the business to consumer world (B2C) the benefits of SEO have been widely known for several years. However, companies in the business to business (B2B) space are just starting to fully understand the benefits of SEO. Although you may be used to other forms of marketing, investing in SEO could be a great way to soar past your competitors and set your business up for endless success.  If you aren’t sure about the ways SEO could be useful for your business, we’re about to break some of them down. Let’s get into some of the things you should know about SEO for B2B companies.  SEO Can Lead To More Sales Increasing sales is a constant goal for any business. When done right, SEO can help you do this. For instance, did you know that an online search is the first step for 71% of B2B customers? ...

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14Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What to Know Before Hiring an SEO Agency for SaaS Companies

Over the last several years, search engines have become a very important part of the buyer journey. In fact, more than 80% of people like to visit a business’ website before spending any money and the SaaS industry is no exception. That said, it’s important for people to be able to find your website, and SEO plays a big role in that.  Since SEO can play such a critical role in your company’s success, it’s essential that your SEO work be done by someone who knows exactly what they’re doing. That’s why we recommend hiring a trusted SEO agency to handle your strategy.  Making the commitment to hire an SEO agency can be a pretty big decision. As a result, it’s important to get as much information as possible before handing your SEO strategy to someone else. In this post, we’ll discuss some of ...

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14Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

5 Tips to Ensure Your Business Succeeds

Running a business is a challenge in the best of times, and the last two years have been a struggle. Many businesses have closed and others have struggled to survive on a skeleton staff.  What can you do to position your small business for success, whether times are good or challenging? There are a number of processes to put in place that will help make your company more resilient.  Here are the tips you need to effectively manage your business and reach your goals! Have a Written Business Plan Your business plan is your company’s north star. When things are going well, it’s the document that defines your goals and growth plan. When things get tough, it’s the business plan that helps you focus on what’s most important.  Of course, no business plan is perfect from day one. Updating it regu...

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13Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Salary or Dividend: How Business Owners Pay Themselves

If you’re a new business owner, you might wonder what you do to ensure you can pay your personal bills. You provide products or services, the customers give your company money, and you pay your business bills. But what about your mortgage, utilities, or buying your own groceries? That comes from your income, and it can be hard to know exactly how much — and how — to pay yourself. A sole proprietor simply keeps all the income from the business and it’s reported as personal income. However, if you have a corporation you have additional options. Let’s look at how business owners pay themselves! How Much to Pay Yourself No one goes into business planning to work for free, but many new businesses find that they struggle to make ends meet in the beginning. This might mean that you can’t hire as...

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12Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Is Your Website Safe? 5 Ways to Boost Security

As a small business owner, you know that having a website is essential to your success. It’s your most important digital asset, and a properly optimized website can bring you to the attention of ideal customers when they’re most ready to buy. However, if your website is not safe, no one will contact you — not just through your website, but at all. A company with a compromised website is one that is seen as irresponsible and unprofessional.  Fortunately, there’s a lot you can do to keep your website safe and your customers comfortable. Here are four ways to boost your website security. Choose a High-Quality Website Host A website host runs the computers and servers that are required to keep your website online. One of the ways hackers can compromise your site is by attacking the host and ge...

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11Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Manufacturing Companies: 5 Mistakes To Avoid

SEO for manufacturing companies has become an essential part of business growth. Since the majority of people now begin their buyer’s journey with a Google search, it’s essential that your website has a strong online presence that includes ranking high in search engine results. At the same time, though, many businesses fail to understand the proper way to implement SEO strategies which can leave them feeling disappointed with the results. While it’s important to implement SEO into your marketing strategy, it’s also important that it be done right. Let’s talk about 5 SEO mistakes manufacturing companies should avoid.  Not Setting Specific Goals No matter what kind of marketing your business is doing, goal setting is a must. Without setting clear goals, you’ll have no way of really knowing i...

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11Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Things to Do When Business is Slow

As a business owner, you expect ups and downs as you run your company. There will always be busy times and slow times. However, it’s important to make sure the slow times don’t drag the business down into failure. Slow times often mean less revenue, which can make new initiatives tricky. One strategy that’s essential is to put money aside when things are busy so that your company can make it through slower months. You’d do something similar in your personal life if you have a windfall and wanted to prepare for tougher times. The good news is that when business is slow, you don’t have to just wait it out. Instead, take action by doing one of these five things. Boost Your Marketing If things are slow, the first thing you need is more revenue. How can you boost your sales and bring in new le...

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10Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How a Website is Created for Business: 5 Steps

As a small business in 1990, you’d never dream of operating without a storefront. As a company in today’s business environment, you can’t afford to not have a website. Your website is as important as your physical location and perhaps more so; in 2019, online sales in Canada totaled $1.85 billion. If you don’t currently have a website, or your site is underperforming, you might wonder how to create an effective business website. The good news is that it doesn’t have to be difficult. Here are five steps to get your business on the (digital) map. Secure a Website Domain and Hosting When you have a physical storefront, you need a business address and some land for your store. A domain name and hosting are the same things, only online. Your domain name is the website name that goes in the bro...

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10Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Business Expenses Work: A Complete Guide

Business expenses are the costs you pay to run your company. Some of these happen just once, such as the investment of buying a new vehicle lift for your auto shop. Others are consistent over time, such as electric bills and payroll. As you run your business, it’s important to monitor your expenses so that you know whether your company is profitable, how your cash flow is doing, and whether your business is in danger of running out of cash. You can also deduct business expenses from your business taxes. Wonder how business expenses work, exactly? Let’s take a look. What Expenses Should You Track? In a phrase, all of them.  Part of knowing how business expenses work is knowing your money is going. Every time money goes out of your business, you need to record it and keep an eye on trends. ...

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9Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Best Questions to Ask Before Hiring a Marketing Agency for Manufacturers

In recent years, the marketing landscape in the manufacturing industry has changed significantly. In order to stay competitive, hiring a marketing agency is something you should seriously consider.  However, hiring a marketing agency to work with your business is the start of an important relationship. Like any other relationship, though, it’s important to begin with a solid foundation. In order to do this, you need to have a good understanding of who you’re getting into business with. After all, teaming up with the right marketing agency can help elevate your business to new heights. However, before you enter into any agreement, there are a few things you should know. Keep reading to see the best questions to ask before hiring a marketing agency for manufacturers.  What Services Do You Of...

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9Nov By Allie MargesonNo Comments

googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2021 Holiday Guide to Google My Business

Over the past 20 months we’ve learned to adapt, pivot, and embrace flexibility when it comes to operating a local business. We know 2021 has continued to be a challenging year for you, your families, and your business. As we approach the second pandemic holiday season, we’ve rounded up some of our favorite local marketing tips to get your Google My Business listing and website holiday ready.  We wish you a happy holiday season!  Holiday Local Search Marketing Tips Shopping locally continues to be more important than ever. “60% of U.S. consumers who are planning to shop for the holidays say they will shop more at local small businesses” (Think With Google).  1. Go above and beyond to keep your shoppers informed Like last year, your business is likely continuing to operate with additional CO...

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8Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

SEO For B2B: Improve Your Strategy With These Tips

Do you already have an SEO strategy but know it could be better? If the answer is yes, you’ve come to the right place. No matter how great your SEO strategy is, there are probably some things you could do to improve it. Since SEO for B2B can be very competitive, it’s important to be able to pivot your strategy as needed. In this article, we will cover some helpful tips to help boost your SEO strategy and enhance your business’ online presence. Perform An SEO Audit There are lots of businesses that implement SEO without really having a clear understanding of what needs to be done to improve their website’s ranking. This is why it’s important to conduct an SEO audit to get a clear picture of the state of your website. Typically, it’s best to perform the audit before implementing any SEO pra...

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7Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What to Look for In A B2B SEO Specialist

Have you gotten to a place where you know it’s time to hire an SEO professional to help with your strategy? If the answer is yes, that’s great news. This probably means that your company is growing and you want to continue to stay competitive.  While working with an SEO specialist can be one of the best ways to take your SEO to the next level, it’s important to go with someone who can really help move your SEO in a positive direction. If you aren’t sure where to start, don’t worry; we’ve got you covered. We’re going to break down some of the things to keep in mind as you embark on this next chapter in your SEO journey. Keep reading to learn what to look for in a B2B SEO specialist.  Specific B2B SEO Experience Most people know that it’s important to find a B2B SEO specialist who has exper...

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7Nov By Kate Herbert-SmithNo Comments

Blog, BrightLocal Products, Client Relations, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: How to Perform Local SEO Audits for Multi-location Businesses

Developing an effective SEO strategy is a process that requires time, knowledge, and the right tools. It also requires an adequate amount of insightful preparation! Before getting started with a new strategy, it’s important to conduct an SEO audit. This audit will be the foundation of your marketing efforts and will help you to develop a full understanding of the project. When there are multiple locations of the same business to consider, there will also be additional considerations for your ongoing SEO strategy. In this instance, compiling a comprehensive local SEO audit will enable you to approach your project with confidence and expertise. Our new BrightLocal Academy course—How to Perform Local SEO Audits for Multi-location Businesses—will teach you all you need to know to develop a win...

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5Nov By Alix CoeNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?

Update Nov 5, 2022: Search Engine Land has reported that “if … you are a local SEO that manages a number of businesses, you will still continue to use an interface like Google My Business, renamed to Business Profile Manager going forward,” so that should put some local SEOs’ fears to rest. Google has announced that it’s renaming Google My Business to Google Business Profile, amid a number of additional developments within the local business management tool. Local SEO experts have been quick to react to the update, and we’ve taken our own look to see what has actually changed for local business owners.  What’s new with Google Business Profiles? In addition to the name change, Google has announced that single listings will now be managed directly within Google Maps and Google Search.  To ma...

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4Nov By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Complete Guide for Local SEO

Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile.“Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile,'” wrote Matt Madrigal, VP/GM Merchant Shopping, in the official announcement.“And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps,” he added.The rebranding announcement came with a few new features, too.What does this mean for the millions of business owners, brands, and marketers who use GMB (now GBP) as part of their local online presence?What’s New With Your Google Business Profile?The option ...

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2Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

8 Ways to Promote Your Website

Your business website is one of the most important assets your company has. The right website will present your company as authoritative and in touch with the problems your ideal customer has, while also educating visitors about your products and services and encouraging them to buy. Essentially, a great business website is the best salesperson you don’t have to pay a salary to. This is why you want to ensure all of your ideal clients find it and engage with your content! Wondering how to promote your website online? There are a lot of options, but these are 10 of the best. Create and Share Content One way to draw traffic to your website is to give your ideal audience something to read or watch there. This means creating content that is relevant to your company and your customers’ needs a...

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2Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Promote Your Business Online

Today, starting a business is almost the easy part. You can set up a high-quality website and register a business name, and begin providing products and services right away. The tough part isn’t starting the business, it’s getting attention from your ideal customers. The market in every industry is very competitive and crowded, and consumers get thousands of advertising messages every day. Fortunately, there are ways you can promote your business online and stand out from competitors. Let’s look at 10 effective strategies. Create a Social Media Community As of 2021, Canadians spend an average of 1 hour and 46 minutes on social media each day. In addition, 91% of Canadians use the internet regularly. That means taking advantage of social media communities is a great way to promote your bus...

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30Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What Business Makes the Most Money?

Everyone who goes into business has the same goal — to make money. How you choose to go about that, especially as an entrepreneur, has to do with your skills, talents, and goals. To create a great business, you need to match your skills with products and services that people will pay for. How do you know what business makes the most money? It’s important to look at two things: how much income you get, and how many expenses you have to pay. It’s possible for a business to make millions of dollars and still lose money! Comparing your income to your expenses is the best way to determine the most profitable kinds of business. Here are a few lucrative ideas to start with. Accounting Accounting can have a very high profit compared to revenue, partly because you don’t have very many overhead cost...

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30Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Which Business is Good in Canada? 5 Options

Millions of Canadians have lost their jobs due to COVID-19, both in 2020 and even into the middle of 2021. While the job market has recovered, the jobs are in different industries and require different skills than were previously needed. Job losses and the uncertainty created by the pandemic caused a lot of Canadians to rethink their career choices. Many people who have long dreamed of starting their own businesses have realized that it’s time to take that step. The question is, what kind of business should you start? Here are five great options. Real Estate Agent As people get back to work in new jobs, they’ll need to sell their current homes and move to new ones. That means being a real estate agent is a lucrative career option, especially right now. As a real estate agent, you’re contra...

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29Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 B2B Search Trends You Should Be Aware Of

Like everything else on the internet, search engine optimization (SEO) is constantly changing. While the basics of SEO have remained the same over the years, there are always new factors that can impact a website’s ranking. As a result, it’s important to stay on top of trends so you can ensure that your website is meeting the current standards.  If you’re ready to learn about some things you can do to give your website a better chance at ranking, you’ve come to the right place. Let’s talk about some of the B2B search trends you should know about.  Custom Websites Are More Appealing Did you know that more than 40% of people won’t buy anything from businesses with websites that aren’t designed well? The reality is that a business’ website also acts as its first impression to potential custo...

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25Oct By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, The Top 10

10 Things That Must Be In Your Marketing Plan

As a business owner, you know that without one thing, you’ll definitely fail. That one thing is sales. If no one buys your product or service, there is no business. That’s why it’s essential to have a proper marketing plan along with your overall business plan. Your marketing plan describes your ideal market and how you plan to connect with them. But what, exactly, should be in your marketing plan? Let’s take a look. Why a Marketing Plan is Important Why is a marketing plan important? A marketing plan tells you exactly how you plan to connect with your market to sell your products and services. This plan is vital not only for your internal operations but also for outside stakeholders like investors or potential buyers. Whether you’re connecting with investors or bankers, the group giving ...

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24Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

6 Questions To Ask When Hiring a B2B SEO Agency

If you’ve finally gotten to the point where you’re ready to hire a B2B SEO agency, you’re definitely moving in the right direction. However, before signing any contracts or making any payments it’s important to make sure that you’ve chosen the SEO company that can best accommodate your needs.  In order to feel confident making that decision, there are some questions you can ask to ensure that the B2B SEO agency you plan on working with is the best fit. Keep reading to find out some of the best questions to ask before you hire a B2B SEO agency.  Do You Have Experience Working With Companies In My Industry? Experience is one of the most important things to look for when searching for an SEO company. However, all experiences aren’t equal. It’s essential to make sure that the SEO company you w...

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24Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Here’s How A B2B SaaS SEO Agency Can Help Grow Your Business

Since most businesses are aware that they should be doing some sort of SEO, they often jump in without really knowing what to do. While this may work at first, the key to a successful long term SEO strategy is working with someone who knows the ins and outs of search engines. rankings. This is why hiring a B2B SaaS SEO agency can be a smart move for your business.  These agencies have the expertise and experience to help improve your online presence and it could be a great investment for your business’ future. If you’re ready to learn about the benefits of hiring a B2B SEO agency, you’re in the right place. Let’s talk about some of the ways a B2B SaaS SEO agency can help your business grow.  Save Times and Money On the surface, it may seem like doing your SEO yourself might be the most cos...

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23Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

8 Key Reasons Advertising is Important For Your Business

“If you build it, they will come,” may work in the movies, but unfortunately not in business. Simply having a business or a website doesn’t guarantee that anyone will ever know about it. The truth is there are over 1.8 billion websites online, with more created every second. If you want to make a splash with your business, gain customers, and grow, you need a strategy. One of the most important strategies is advertising. Why is advertising important in society, for both business and consumers? Let’s take a look at eight reasons. Advertising Allows You to Connect With Ideal Customers It wasn’t long ago that advertising meant blasting a large population of people with a generic message, hoping that someone might be interested at the time they heard the advertisement. That’s not the case any...

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22Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Business to Business vs. Consumer Marketing: 5 Key Differences

Business to business (B2B) and business to consumer (B2C) are terms that are often used in the marketing world. Although both terms are connected to business, they mean very different things.  The term business to business refers to companies that sell products or services directly to other businesses. On the other hand, business to consumer refers to companies that sell their products or services to consumers. While marketing is essential for both business models, they each require different approaches in order to be successful. Keep reading to learn about the differences between B2B and B2C marketing.  Relationships Are Especially Important With B2B Marketing As a whole, marketing is all about connecting with people in hopes of making them see why they should buy what you’re selling. Ho...

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21Oct By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Staff Activity

Work From Home? 11 Tips to Keep You Productive

A lot of us are working from home thanks to the pandemic. Even as the pandemic lifts, many of us have found we enjoy the freedom of work from home arrangements. Businesses are discovering that employees are more efficient and happier. Employees love saving time on commuting and getting to spend more quality time with family and friends. However, in order to work from home successfully, you have to find ways to stay productive. Here are eight tips from Local SEO Search owner John Vuong. John has been operating a remote team for eight years and has discovered some best practices that can help everyone. Let’s dive in! 1. Have a Dedicated Work Space The first of our working from home tips is to have a dedicated workspace at your home. This means you have a desk and office chair that are for w...

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20Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 B2B SEO Services You Should Invest In

Have you heard of search engine optimization (SEO) but are still a little fuzzy on the details of how it can help your business? If the answer is yes, you’ve come to the right place. There are lots of different services that fall under the SEO umbrella, and we’re going to break down some of the ones that are most beneficial to your business. By making sure these services are a part of your SEO strategy, you can help set your business up for success. Let’s talk about five B2B SEO services you should be investing in. Custom Strategy It may be tempting to copy a strategy that you’ve seen work for other businesses, but you may want to think twice before doing that. A one size fits all approach isn’t the way you want to build your SEO strategy. Your business has unique goals and it’s important ...

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20Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Top Business Ideas You Can Start in Canada Today

Many people dream of being an entrepreneur. Owning your own business, being in charge of your hours, work, clients, and more — it’s a big dream! Starting a business isn’t easy, but you can do it with some hard work and creativity. The question is, what kind of business should you start? A great business idea can be hard to find, and it all depends on your skills and what you want to do. What are some of the best small business ideas you can start in Canada today? Let’s take a look at what it takes to start a business and along with some great profitable business ideas. What Business Can I Start in Canada? The good news is that Canada is a great country for starting a business. There are some rules, but it’s still one of the top three countries in the world for startups.  Before you start ...

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19Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Your Business Can Benefit From A B2B SEO Strategy

Did you know that around 71% of B2B customers use search engines to research businesses? That number is only expected to increase in the coming years. Needless to say, it’s more important than ever before that your website be visible in search engine results.  Search engine optimization (SEO) can help make that happen. With a solid SEO strategy, your business can benefit for years to come. If you’re on the fence about whether or not you want to invest an SEO, we’re here to explain exactly why you should.  Let’s talk about some of the ways your business can benefit from implementing a B2B SEO strategy.  Increase Website Traffic If you’ve invested a lot of money in building a beautiful and user-friendly website, you probably want to make sure as many people see it as possible. Luckily for y...

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19Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Benefits Of Working With A B2B SEO Agency

Did you know that most businesses turn to the internet first when they’re looking for products or services? For that reason, it’s essential that your business has a strong online presence so those who are interested in what you have to offer can find it. However, establishing yourself on the internet requires lots of consistent work, and it may not be feasible for you or your team to take all of it on. This is exactly why we recommend hiring a B2B SEO agency. These agencies are designed to help create successful SEO strategies. Hiring one of these companies might just be one of the best decisions you’ll ever make. Let’s talk about some of the benefits of working with a B2B SEO agency. Improve Your Search Engine Ranking The main goal of SEO is to help your website rank high in search engine...

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18Oct By Joy HawkinsNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Tips

How to Get Images in Mobile Search Results

Posted Oct 18, 2021 by Joy Hawkins For those of us who work in marketing, it’s really easy to get caught up in what we see on our computers all day and forget what things look like in Google’s search results on mobile.  Google shows images beside the search results on mobile devices that often don’t show up anywhere on computers and they are an easy way for a business to stand out and draw more attention to their website. Not all search results show images on mobile It’s important to note that not every keyword shows images in the search results on mobile devices.  We tracked tons of keywords using BrightLocal and looked at screenshots of how search engine results pages (SERPs) on mobile varied bas...

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17Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Steps to Starting a Business in a Pandemic

The pandemic has caused a lot of people to reevaluate their lives, especially their careers. Record numbers of people lost their jobs and others have decided to quit and change direction. One of the biggest dreams a lot of Canadians have is starting a business. The pandemic has led to a huge boom in entrepreneurship as people who were laid off decided to give business ownership a try. You might be one of the thousands asking “Should I start a business? What is a good business to start? Is it a good idea during a pandemic?” It is! In fact, the pandemic gives you some important advantages. Let’s take a look at 9 steps you need to take to start a business now. 1. Consider the Competition Understanding the competitive environment is essential before you start your own company. What you’ll di...

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16Oct By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Reasons to Work with a Toronto SEO Agency

SEO is vital for all businesses, but it’s especially important for small and medium-sized companies. You want to connect with your ideal customers right when they are most likely to buy, and searching on Google is a good indicator of intent. However, not all small businesses understand why they need to work with a Toronto SEO agency. They may try to do SEO on their own in order to save money while improving sales. Unfortunately, it often doesn’t work. Curious why you should partner with an SEO agency instead? Here are five reasons. 1. SEO Lets You Compete With Larger Companies You don’t have the same budget as a big corporation, but that doesn’t mean you can’t compete with them. Getting customers doesn’t mean spending tens of thousands on ads for television, radio, or newspapers.  Instead...

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16Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To Help Your SaaS Business Stand Out Against The Competition

Competition is an inevitable part of the business world. Even if your SaaS business is doing well, it’s important to be mindful of your competitors so that you can stay ahead of the curve. Unfortunately, however, some businesses struggle with knowing how to set them apart from other companies in the industry.  The good news is that with these helpful tips, you can learn how to put yourself in a position where customers are choosing what you have to offer over your competitors.  Are you ready to learn how to blow your competition out of the water? Keep reading for some helpful tips.  Find Unique Ways To Solve Your Customers’ Problems One of the main keys to attracting customers is identifying a problem they’re having, and then coming up with a way to fix it. The good news is that if people...

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15Oct By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, The Top 10

10 Marketing Trends That Are Here to Stay

The pandemic that swept the world throughout 2020 and 2021 changed a lot of the business landscape. There are ways in which we’ll eventually get “back to normal,” but some things have changed for good. As a small business owner, do you know what today’s current marketing trends are? Here are 10 trends in marketing that you can’t afford to overlook. 1. Digital Marketing During the pandemic, everyone had to stay inside. That meant that online shopping dramatically increased — not just in North America, but around the world. The United Nations Conference on Trade and Development found that online purchases increased by 6 to 10 percent in most categories.  In the United States, COVID-19 caused ecommerce to increase by $105 billion in 2020. And this isn’t a temporary shift — now that they’ve d...

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14Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Reasons a Website is Important For Your Small Business

There aren’t very many businesses without websites, but is yours working hard for your business? Many owners of small or medium-sized businesses use their website like a business card — it’s there, but that’s it. The good news is that a website can do so much more than that for your company! The benefits of having a website for your small business go far beyond sharing a business card or having your phone number online. Wondering why a website is important? Let’s take a look at 10 reasons. 1. Your Website is Your Online Store Location You wouldn’t just rent any building and slap your sign on the outside and call it your business. Choosing a location for your business takes a lot of time and thought. You want the right location, an attractive building, the right layout, and proper parking,...

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14Oct By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What Can an SEO Company in Toronto Do For You?

Have you been wondering what benefits you get from working with an SEO company in Toronto? You might think that you can design and optimize your website yourself, or perhaps you think that word-of-mouth marketing is good enough. The truth is that word-of-mouth only goes so far and digital marketing can help you meet your goals more effectively. There are a lot of benefits to working with experts. Here are five to keep in mind. SEO Pros Allow You to Focus Your Time Small business owners have plenty to do, and often not enough time or people to get it all finished. Doing more with less is a daily reality, and it often gets frustrating. Trying to add digital marketing to your already full plate only makes things worse. Not only do you not have the money or time to execute strategies effectiv...

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13Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Tips To Improve Your B2B SaaS Marketing Strategy

By now, you’re probably fully aware that a good marketing strategy is very important for the success of your business. What you may not realize, however, is that even the best marketing strategies need to be tweaked over time.  Even if you’ve already seen some success with what you’re doing, there are probably a few areas where you could improve to gain even better results. The key is knowing which marketing techniques can yield the best results in the B2B SaaS industry.  Keep reading to learn five helpful tips for improving your B2B SaaS marketing strategy.  Repurpose Existing Content  Content is a pretty standard part of most marketing strategies. From blog posts to videos, creating content can be a great way to establish yourself as an authority in the industry. When you provide your au...

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12Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Mistakes To Avoid With Your SaaS Products

Have you come up with an awesome SaaS product that you know your customers are going to love? Give yourself a pat on the back because you’ve already won half the battle. However, when rolling out your product, there are some things you want to avoid doing in order to give yourself the best chance at success. Making careless mistakes could seriously hurt your product and negatively impact your relationship with customers.  The good news is that we’re here to help. In this blog post, we’ll go over five mistakes you’ll want to avoid with your SaaS products. Unclear Pricing Finding the right price point for your product is extremely important. If you charge too much, you will drive people away in favor of more affordable options. However, if you charge too little, people may think that your p...

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10Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways SaaS Companies Can Excel With Digital Marketing

Running a software company is a challenge, and one of the biggest obstacles you face is how to get your name known when there’s so much competition.  The good news is that with the right digital marketing strategies, SaaS companies can build their brand, attract new customers, and grow their business. Are you ready to learn how to succeed? Let’s dive into five ways SaaS companies can excel with digital marketing. 1. Take Advantage of SEO SEO for SaaS B2B companies is essential if you want to grow your business without shortening your runway significantly. Many marketing strategies are very capital-intensive, and it doesn’t have to be that way. When you have excellent SaaS SEO, you can turn your website into a 24/7 salesperson. The right optimization and keywords will help you capture lead...

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9Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 of the Best Marketing Strategies For Software Companies

There are some people in the software world who believe that if a product or service is good enough, it will sell itself. In reality, however, a solid marketing strategy is the only way to consistently attract potential customers.  At the same time, though, coming up with a marketing plan requires research so that you can get a good understanding of what your audience is looking for. If you aren’t sure where to start with that research, you’ve come to the right place. We’re here to help you learn about marketing techniques that can help set your company up for growth and success.  Here are five of the best marketing strategies for software companies.  Be Clear About The Problem Your Product/Service Solves  Getting your business in front of your target audience is a very important part of m...

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9Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Ways to Make Your SaaS Website Work Hard For You

You work hard to create assets for your SaaS business, including your website. The goal, of course, is to have these assets work hard for you. A great SaaS website can bring in ideal customers 24/7, build your brand, and more. But it only works hard if you design it to do so. The right web design and SaaS SEO is essential if you want to grow your business. Here are four ways to design your website to work hard for your SaaS business. Write With the Customer in Mind We see three common mistakes when it comes to SaaS website content. The first is that it can be full of technical language that customers struggle to understand. B2B content is often more technical than consumer-focused information, but that doesn’t mean it needs to be confusing. After all, even in B2B, the reader is still a hu...

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8Oct By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Tips to Maximize Search Engine Optimization

If you have a website, you know that it’s hard to get noticed in the noise. There are over 1.8 billion websites online right now, with more going live every minute.  How do you get your website noticed by ideal customers? How can you stand out from competitors? The answer is search engine optimization (SEO). SEO is a long-term strategy of finding the keywords your ideal customers are using to search for your products and services and optimizing your website to focus on them. Maximizing SEO isn’t easy. Here are five tips that can help. Take Advantage of Local Keywords If you run an HVAC company, you might be tempted to focus on keywords like “HVAC” or “heating and cooling.” Unfortunately, you’ll find that those keywords are extremely competitive. Larger businesses with huge budgets have pro...

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7Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

6 Things to Look For in Top SEO Companies

Working with an SEO company is one of the best ways to maximize your digital marketing without wasting time and money. Great SEO companies can take over your website marketing and deliver ideal leads and ready-to-buy customers consistently over time. Unfortunately, there are some not-so-great SEO agencies out there as well. So how do you ensure that you’ve found an excellent fit? Here are a few things to look for. Expertise With Businesses Your Size It’s an unfortunate fact that many SEO agencies are focused on large, big-budget clients. If they serve small or medium-sized businesses at all, they do so reluctantly and with poor service.  There’s no reason you should be pushed to the side because of your size. The best SEO companies will have a lot of experience with smaller companies and b...

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6Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To Build An Online Presence That Attracts Customers

These days, the internet is the first place many people go when they’re looking for something. Whether they need the answer to a question or want to find the best products and services, their search usually starts online. For those reasons, it’s important that your business has an online presence. Without it, you could be missing out on countless dollars.  At the same time, however, not all online presences are equal. There are some companies whose internet presences actually turn people away. In order to help you avoid becoming one of them, we’ve put together some helpful tips on how to build a strong online presence that attracts customers.  Let’s get into it! Make Sure Your Website Is User Friendly More than likely, your business already has a website. But is your website as good as it...

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5Oct By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Adding Photos in Google My Business Increase Ranking? [Case Study]

Posted Oct 4, 2021 by Joy Hawkins I often see posts come up in Facebook groups that recommend adding photos constantly to your Google My Business listing because this helps a business rank higher in the local pack results.  Most people say it’s because Google likes “fresh” or “recent” content. TLDR; According to this case study: Adding photos to a Google My Business listing had no measurable impact on ranking in the local pack search results. The search results didn’t show the photos we added and often defaulted to the cover photo. Adding photos to the GMB landing page (the business website) did impact ranking due to the alt-text on the photo. The Case Study For this test, we took 4 different Goo...

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4Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

5 Benefits Of Having A Consistent SaaS SEO Strategy

There are lots of things that go into running a successful SaaS business, a great SEO strategy is one of them. Now that the internet has become such an important part of every buyer’s journey, online visibility plays a major role in whether someone decides to spend money with a business. By implementing a consistent SaaS SEO strategy, you can help take your business to the next level and create a more enjoyable experience for your present and future customers. Keep reading to get some helpful tips on creating a successful SEO strategy for your SaaS company.  Improve Your Business’ Credibility Since the internet is often the first place that individuals or businesses look when researching a company, having an only presence is very important. If your business doesn’t come up in any search re...

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3Oct By Allie MargesonNo Comments

googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Leveraging Conversions with GMB Bookings/Reserve with Google

Leveraging Conversions with GMB Bookings/Reserve with Google - Whitespark The Google My Business Booking feature, or Reserve with Google, allows businesses to integrate specific supported booking systems with their GMB listing, which gives customers the ability to make an appointment directly from the listing. This feature can get your b...

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3Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Here’s What You Need To Know About Growing Your SaaS Company

Whether you’re just getting started in the SaaS industry or simply wanting to expand your business, it’s important to have a good understanding of how to grow your SaaS company. No matter the size of your business, growth should always be the goal.  By taking the proper steps, you can build a business that will leave your customers satisfied and your competitors struggling to keep up.  Let’s talk about what you need to know about growing your SaaS company.  Identify Your Target Audience Understanding your ideal customer is one of the most important steps to building and growing a business. As much as you’d like everyone to be interested in your product/service, that isn’t realistic. Instead, you need to know exactly what kinds of people you should be marketing to. Creating buyer personas ...

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2Oct By Jessie LowNo Comments

googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2021 Local Search Summit – Day 3 Action Items & Recommendations

2021 Local Search Summit - Day 3 Action Items & Recommendations - Whitespark The #WLSS is officially complete and our final event day covered E-A-T, Google Justifications, reports, effective copywriting and more. We opened the day discussing Diversity and Inclusion in Digital Marketing – this is a very important topic. We implore t...

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2Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Marketing Trends To Be On The Lookout For In The SaaS Industry

The marketing landscape is always changing, and the SaaS industry is no exception. As a business owner, you probably understand the importance of staying in the loop, but you may not know where to look for information. The good news is that we are bringing the information to you. In this post, we will discuss some of the biggest marketing trends that people in the SaaS industry should be paying attention to.  By building a good understanding of these trends, you can help your business remain competitive. Keep reading to learn more about what you should be keeping an eye on in the marketing world.  Your Company’s Story Will Be More Important Than Ever Let’s face it, there are very few companies out there that are selling something that is truly unique. In an industry where people can often ...

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1Oct By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Thin Local Rankings: Why and How to Think Thick, Not High

Like my post? Please share! Business owners, SEOs, and others refer to good local search rankings as high and bad rankings as low, but they don’t look at whether their rankings are thick or thin.  If you just turn your head to the side 90 degrees, you’ll see weaknesses and opportunities you probably missed before.  You’ll see ways to thicken up your local visibility, and that will be glorious for business. What’s a “thin” ranking?  The short answer is it’s the same problem as when a baseball team doesn’t have a “deep bench,” and loses a game every time something goes even a little wrong.  You want visibility / rankings that can withstand a lot going wrong, because if you’re in business for long enough and if you depend on Google visibility enough, that’s exactly what will happen. The longe...

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30Sep By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What To Look For When Hiring A SaaS SEO Company

Have you finally gotten to the point where you’re ready to hire an experienced SEO team to help your SaaS business grow? If the answer is yes, you should give yourself a pat on the back. Needing to hire an SEO company is usually a good sign that your business is growing and it’s time to take your marketing strategy to the next level.  But while it’s true that hiring an SEO agency is a great way to improve your business’ online presence, it’s important to make sure that you find a company that will be able to suit your business’ needs. With that being said, there are a few things to keep in mind as you look through your options. Continue reading to learn what you should look for when hiring a SaaS SEO company.  A Proven Track Record of Success Before you hire an SEO company (or anyone for t...

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29Sep By Jessie LowNo Comments

googe optimize, Google My Business, google optimization, google seo, Local SEO, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2021 Local Search Summit – Day 1 Tips & Insights

2021 Local Search Summit - Day 1 Tips & Insights - Whitespark Day 1 of the 2021 Local Search Summit is complete. 🔥 Today’s sessions covered the whole gamut of local search marketing advice. We’re sharing takeaways, advice, or a tip for each talk. If you couldn’t make it to the event, you can still catch the next two days wit...

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29Sep By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways Working With A SaaS SEO Agency Can Help Grow Your Business

Over the last decade, SEO has become a very important part of the digital marketing world. At this point, if you aren’t doing SEO (and doing it right), you’re at risk of being left in the dust by your competitors.  Implementing SEO into your marketing strategy can help improve your businesses’ online reputation and generate more traffic to your website which can ultimately result in more sales. However, if you’re not an experienced SEO professional, you may not be seeing the kinds of results you want.  By working with a SaaS SEO agency, you can set yourself up for success. A good agency will help improve your company’s online presence and put you in a position to bring in more customers. Keep reading to learn five ways a SaaS SEO agency can help grow your business.  Gives You Time To Work ...

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