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26Jan By Darren ShawNo Comments

googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

How to Rank Your Website for More Keywords with Service Pages

How to Rank Your Website for More Keywords with Service Pages - Whitespark If you watch my videos, read our blog, or follow me on social media, you will already know that I’m a HUGE fan of adding additional categories to your Google Business Profile. You can apply this same local SEO advice to your website, too. In this video, I show you how you can rank your website for more keywords by adding more service pages, and I give you 4 ways you can find content inspiration for them.  Video Transcript Hey! In a recent video I talked about ho...

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26Jan By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media, social media marketing

4 Ways to Get New Customers When PPC Isn’t Working

PPC advertising can be a great way to get new customers for your small business. But what do you do when it’s not working? Don’t worry, you have options. In this blog post, we will discuss four ways to get new customers when PPC isn’t working. These strategies will help you reach more people and grow your business! Take Advantage of Social Media If you’re not seeing the results you want from your PPC campaigns, it might be time to explore other options. Social media can be a great way to connect with your target market and develop relationships that lead to sales. Here are some tips for using social media to boost your business: Define your goals. What do you want to achieve by using social media? More website traffic? More sales? Better brand awareness? Once you know what you want to acc...

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25Jan By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized, Whitespark Weekly

Do Service Areas Impact Rankings for Local SEO in 2023?

Do Service Areas Impact Rankings for Local SEO in 2023? - Whitespark I recently made a video presenting some new evidence that service areas might impact rankings in local SEO. However, upon further investigation, I realized that I was wrong. In this new video, I go over an update to this case study and discuss a surprising discovery related to the address your business was verified at. Take a look. Video Transcript Hey everybody, I recently published a video where I talked about how service areas seem to be impacting rankings. This wa...

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23Jan By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Verify Your Google Business Profile With Video Verification

Verification is an important step in properly setting up a Google Business Profile (GBP). Before your GBP will become visible to the public and you can do all the fun things with your profile – like creating posts, responding to reviews, updating your profile, and more – you must first verify it. Screenshot from Google Business Profile, August 2022 When a business (i.e., merchant) sets up a Google Business Profile, Google offers a method (or sometimes several ways) to verify the profile. This verification process helps Google ensure that the business is a real and legitimate business that is eligible for a GBP and meets Google’s guidelines for representing your business on Google. In an ideal world, Google would actually visit each and every location with a GBP to make sure the business is...

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23Jan By Jason HennesseyNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, SEO Strategy

Google Local Pack: What Is It?

Google Maps is a tool we easily take for granted. Looking for a tasty new restaurant? Google Maps pulls up the hottest spots near you. Need a local plumber? Google Maps will show you the providers with the best customer reviews. Google Maps provides a massive benefit to users looking for businesses – and to businesses looking to attract customers. That’s why the Google Map Pack is prime real estate for businesses hoping for more online and local traffic. What is the “Google Local Pack,” you ask? In this guide, we’ll tell you all about it, the features that matter most, and how to use it to drive leads to your business. What Is The Google Map Pack? The “Google Map Pack” (or the Google Local Map Pack) is a prominent section in the Google local search results that showcases the top-ranking lo...

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22Jan By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Announces 7 Local Search Updates

At Google’s annual Search On conference, the company announced seven new features and updates to local search. These updates will significantly enhance how people explore neighborhoods, businesses, and restaurants in Google Search. The local search changes rolling out soon include: Search for restaurants by dish Discover restaurant specialties More support for digital menus Enhancements to Google Maps’ Live View Aerial views of famous landmarks Immersive view Neighborhood vibe checks Read all the details about these updates in the below sections. 1. Search For Restaurants By Dish Google is upgrading its restaurant search capabilities with the ability to find local places that serve a specific dish. The new search experience will allow you to enter a query like “soup dumplings near me,” and...

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22Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Take Your Business to the Next Level With New Marketing Strategies

You’ve put in the hard work, and your business has done well. Congratulations! Now, you’re ready to break through to another level of success. For example, maybe you’ve relied on word-of-mouth marketing so far, but you’re ready to grow more quickly. There are a number of marketing strategies that you can use to get your business more exposure and boost sales. We’ll discuss the most effective ways to harness digital marketing to help your business grow quickly and profitably. Let’s dive in! Develop a Social Media Presence In today’s business world, it’s more important than ever to have a presence on social media. Platforms like Facebook and Instagram offer a great way to reach new potential customers, engage with existing ones and build loyalty. By posting engaging content and responding t...

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21Jan By Matt BertramNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

7 Tips For Better Local SEO Reporting

One area many agencies lack overall, especially in local SEO, is reporting. Unlike enterprise and international businesses with C-level executives and shareholders, many local businesses only care about getting more foot traffic in their doors. So by simplifying our approach and focusing on reporting only highly relevant data, agencies can better serve local businesses and build stronger relationships. Here are seven tips to improve your local SEO reporting and serve your local clients. 1. Simplify Reports Simplifying your SEO reports is not just a tip that local SEO agencies should follow – but one that generally any agency should, too. Our first impulse as marketers and communicators is to provide as detailed a report as possible. That’s even more true when marketers need to bury bad cam...

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21Jan By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools, Whitespark Weekly

STOP Ignoring This Free Keyword Research Tool For Local SEO

Very few businesses take advantage of the Searches Breakdown feature in the Performance section of their Google Business Profile, which is a shame because this tool is incredibly valuable and FREE. So, I decided to make this video outlining all the reasons why this feature is useful, and the best ways to use it for improving your local SEO. At the end, I share an awesome hack to make everything easier. Video Transcript Hey, there’s a free and awesome keyword research tool for local, but many businesses and SEOs are completely ignoring this. It’s the “Searches breakdown” feature in the Google Business Profile’s performance section. How to find this data So, if you click on the Performance section of your GBP and scroll down, you can see all of these keywords that your Google Bus...

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20Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Trade Shows Not Working? New Ideas to Grow Your Business

If you’ve been relying on trade shows to generate new leads and customers, you may have noticed that they’re not quite as effective as they used to be. There are many reasons for this. COVID-19 had a big impact on travel budgets and people’s willingness to gather in large groups. At the same time, it’s easier than ever for consumers to research products and find suppliers online without attending a trade show. If you’re not getting the results you want from trade shows, it may be time to consider other options. Here are some ways you can grow using digital marketing. Start With a Well-Designed Website Anyone in the digital marketing world will tell you that your website is your most important asset. Think of it as your online tradeshow booth – it’s the first stop for interested leads, and...

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19Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Ways to Create a Business With Better Work/Life Balance

Are you struggling to find a work/life balance? It’s common for small business owners to feel like they are always working. You didn’t start your company so that you could spend all day and all night at the office. Not only is this bad for your mental health, but it’s also bad for your business, especially if you are approaching burnout. Fortunately, there are ways that you can create more free time and get back to enjoying both your business and your life. In this blog post, we will discuss four strategies that you can use to achieve a better work/life balance. Create Boundaries As a business owner, it’s important to set clear boundaries between your work and personal life. Otherwise, you can quickly find yourself working around the clock with no time for family, friends, or even yoursel...

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18Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Want Better B2B Leads? Here are the Digital Marketing Strategies You Need

Generating leads is essential for any business-to-business (B2B) company. And, as the world increasingly goes digital, the best way to generate high-quality leads is through your company’s online presence. In this blog post, we will discuss the top three digital marketing strategies that you need to be using to get better leads. We’ll also talk about how to implement them — including finding the right marketing partner for your business. Keep reading to learn more! An Optimized and Compelling Website Your website is the online equivalent of your brick-and-mortar store. It’s the first thing customers see when they’re considering doing business with you, so it’s important to make a good impression. it’s important to ensure that it’s optimized and filled with compelling content. Visitors sho...

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17Jan By Motoko HuntNo Comments

googe optimize, google optimization, google seo, International Search, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Which Is Right For You?

When you run a business globally, your website is one of the most powerful tools to reach and communicate with your target audience. If you are conducting business offline in various countries, you already know how different the audience is from country to country. Each country also has different business-related policies and rules. With a website, you also need to consider these and online regulations. From an international SEO viewpoint, there are some critical aspects that the site owners must always keep in mind, including geotargeting, different search engines, and differences between each local audience. There are additional factors to consider when deciding to have a global site or separate local sites – a place for each targeting country or language – including maintenance costs an...

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16Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Marketing Strategies for Immigrant Entrepreneurs

Starting a business as an immigrant can be difficult. Not only do you have to start from scratch, but you also have to compete with established businesses. The way to compete is to draw new customers to you using high-quality marketing. However, traditional marketing strategies can be expensive and out of reach for small businesses. In this guide, we will share four affordable marketing strategies that immigrant entrepreneurs can use to get their businesses in front of the right people and generate more revenue! Use Targeted Low-Cost Advertising Many new entrepreneurs make the mistake of thinking that advertising is a one-size-fits-all proposition. They assume that the more they spend on advertising, the better results they’ll see. However, this simply isn’t true. In fact, traditional adv...

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16Jan By Paul SchmidtNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, SEO Strategy

30 Minutes Of Local SEO Every Week

Given the current economic conditions, marketing teams are being stretched thin and are expected to do more with less. If you are a marketer focused on generating revenue from local areas, then you know that fierce competition is waiting for you to slow down your local marketing initiatives. In times like these, it’s important to maintain a consistent framework of outputs that will allow you to stand out in local search results. Here is a checklist of the 5 areas for you to focus on if you only have 30 minutes a week or less to devote to local marketing efforts. 1. Optimize Your Google Business Profile Listing And Social Profiles A complete and verified Google Business Profile listing is one of the cornerstones of local SEO. One of the biggest mistakes marketers make in local SEO is simply...

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15Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Proven Ways to Grow Your New Dental Practice

Starting a new dental practice can be a daunting task, but with the right marketing and business strategies in place, you can grow your new business quickly. In this blog post, we’ll discuss five proven ways to attract new patients and grow your dental practice. So whether you’re just starting out or you’ve been in business for a while and are looking for ways to expand, read on for some helpful tips! Have an Engaging, Well-Designed Website A well-designed website is essential for any new business, but it is especially important for a new dental practice. Your website is often the first point of contact between you and potential patients, so it is important to make a good impression. The design of your site should be professional and engaging, with high-quality images and videos. In addit...

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14Jan By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Google’s New Local Search Features Are Finally Here

Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. At Google’s Search On virtual conference in September, the company had people buzzing over its innovative updates to local search. Google previewed an option to search for restaurants by dish and a new search capability built into Google Maps’ Live View. Those updates and more are now available. Here’s an overview of the local search updates launching today. What Are the Local Search Features Offered by Google?Google offers a variety of local SEO tools for listing management. These tools allow businesses to optimize their online presence, attract local customers, and improve search rankings. With features like Google My Business, b...

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14Jan By Jon ClarkNo Comments

Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

18 Online Review Statistics Every Marketer Should Know

Online reviews are an unavoidable part of doing business in today’s digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a small mom-and-pop restaurant, a computer software company, or a chain of coffee shops, your customers are likely to look for you online. That means one of the first things they’ll do is look for online reviews about your business. Of course, positive reviews help you to create a trusted brand, which people are more likely to purchase from. However, how you respond to negative reviews also says much about your business. Why Online Reviews Are So Powerful Yelp, Google Business Profile, TripAdvisor, and similar are a boon for consumers, giving them a platform to learn about businesses before patronizing them. F...

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12Jan By Kristopher JonesNo Comments

googe optimize, google optimization, google seo, Local Search, Mobile SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Can Voice Search Benefit Your SEO?

Google Assistant. Siri. Alexa. Cortana. You have your choice of high-quality voice assistants today, and they can all do some pretty amazing things. One of those things is to help users find answers to questions; basically, whatever someone would normally turn to a search engine for, voice assistants can find the resource and read it aloud. Today, it’s nothing new to say that voice search presents phenomenal SEO opportunities for businesses. After all, if those popular voice assistants are reading off the answers to people’s questions, then there’s a chance that they could read your website’s content as some of those answers! And the numbers hold this up, too: In the United States, 40.2% of people use voice search. 71% of people prefer using voice search to physically typing out a search o...

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11Jan By Jon ClarkNo Comments

Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

18 Online Review Statistics Every Marketer Should Know

Online reviews are an unavoidable part of doing business in today’s digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a small mom-and-pop restaurant, a computer software company, or a chain of coffee shops, your customers are likely to look for you online. That means one of the first things they’ll do is look for online reviews about your business. Of course, positive reviews help you to create a trusted brand, which people are more likely to purchase from. However, how you respond to negative reviews also says much about your business. Why Online Reviews Are So Powerful Yelp, Google Business Profile, TripAdvisor, and similar are a boon for consumers, giving them a platform to learn about businesses before patronizing them. F...

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11Jan By Loren BakerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To Target Multiple Cities Without Hurting Your SEO

Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you have to comb through to find a beautician in your neighborhood? On the other hand, think of how inefficient your digital marketing strategy would be if your local business had to compete with every competitor worldwide for clicks. Luckily, Google has delivered a solution for this issue through local SEO. By allowing you to target just the customers in your area, it’s a quick and easy way to give information about your business to the people who are most likely to patronize it. But what if you have multiple locations in multiple cities? Is it possible to rank for keywords that target multiple cities without hurting your local SEO? Of course, it ...

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10Jan By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Website Mistakes Small Businesses Continue to Make

You’ve probably heard it said that if you’re not online, you’re invisible. And for small businesses, this is more true now than ever before. But despite the importance of having a website, many small businesses are still making common mistakes that can hurt their online presence and bottom line. In this post, we’ll look at some of the most common website mistakes small businesses make and how to avoid them. Let’s get started! Poor Design and Layout A well-designed website is essential for any small business. Not only does it provide a platform for customers to learn more about your products and services, but it also serves as a reflection of your brand. If your website is outdated or poorly designed, it can give customers the impression that you are not professional or trustworthy. Additi...

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9Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Smart Strategies to Get More Sales For Your Business

It can be hard to know how to get more sales for your small business. You might feel like you’re doing all you can, but your efforts just aren’t paying off the way you want them to. Fortunately, we can help. In this blog post, we’re going to give you smart strategies to help increase your sales and grow your business. So read on for tips that will make a real difference in your bottom line! Start With Your Existing Customers As any business owner knows, current customers are the lifeblood of any organization. They are the ones who have already taken a chance on your product or service, and they are the ones who are most likely to continue doing business with you in the future. That’s why it makes sense to start with your current customer base when looking for ways to increase sales. One w...

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22Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What to Look for When Shopping for SEO Services: A Dentist’s Guide

When it comes to SEO services for dentists, picking the right company can be a daunting task. There are so many options available, and it can be hard to know which one is right for your business. In this blog post, we will discuss what you need to look for when shopping for SEO services. We will also provide tips on how to choose the right company for your business. So, whether you are just starting out and looking for the basics or you are looking for a more advanced solution, read on! Review What Services the Agency Offers Search engine optimization (SEO) is a vital tool for any business that wants to thrive online. By improving your website’s visibility in search engine results pages (SERPs), you can attract more visitors, leads, and customers. However, SEO can be a complex and time-co...

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22Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Worth-It Tips For Finding a Dental SEO Company

If you’re like most dentists, you understand the importance of search engine optimization (SEO) for attracting new patients and growing your clinic. The problem is that most dentists don’t know how to do it themselves and certainly don’t have the time to figure it out — which is why they turn to SEO companies for help. If you’re in the market for a dental SEO company, it’s important to know what to look for. In this blog post, we will give you four tips that will help you find the ideal marketing partner! Look For Experience It’s no secret that everyone loves to give advice. Whether it’s unsolicited advice from a well-meaning friend or expert advice from a paid professional, we’re constantly surrounded by people who think they know what’s best for us. But the question is, do they really h...

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16Dec By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools, Whitespark Weekly

NEW! Take Your Competitive Analysis to the Next Level

NEW! Take Your Competitive Analysis to the Next Level Say hello to the new competitive analysis features of our Local Rank Tracker! With our updated software, for each competitor you can: See what categories they are using See how many photos they have See their review ratings and number of reviews See their UTM tags And for all the spam-fighters out there, you can: Identify competitors that are keyword-stuffing their business name Identify businesses located at virtual offices And you can see this data for the top 100 ranking businesses for EVERY keywo...

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9Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Benefits of Dental SEO Services That Dentists Will Love

Dentists have a great opportunity to grow using SEO services. They can target potential dental patients in their local area and bring in more business through these online marketing techniques. When you take advantage of dental SEO services, you can get excellent marketing results for less money. In this blog post, we will discuss the five benefits of dental SEO that dentists will love! 1. Increased Visibility for Your Clinic Most people think of SEO (search engine optimization) as a way to improve their clinic’s ranking on search engines like Google. And while that is one of the main benefits of SEO, it’s not the only way it can help your business get more visibility. For example, dental SEO services help build visibility by getting more reviews for your clinic and ensuring you have an a...

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8Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Guide to Local Dentist SEO: How to Get More Patients to Your Clinic

You already know SEO is important, but what you might not realize is that being a local small business is your biggest superpower. Local dentist SEO is one of the most powerful tools that you can use to get more patients to your clinic. It makes sense, after all – everyone needs a dentist near where they work and live. If you want to take advantage of this fact, then you need to understand how local SEO works. In this guide, we will teach you everything you need to know to maximize local SEO for your clinic. The Starting Point: Google Business Profile Everyone is using the internet to find out anything they want to know. That includes finding out what high-quality dentists are near where they live and work. If you want to make sure that your business is easily found by potential customers...

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8Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Do Dental SEO Marketing in 5 Easy Steps

If you’re a dentist, then you know that online marketing is essential for your business. Not only do you need to be found in local search results, but you also need to attract patients from all over the web. And the best way to do that is through search engine optimization (SEO). In this blog post, we’ll describe five easy steps to optimize your website for search engines. We’ll also point you in the direction of some great resources that can help you get started. So read on and start putting together an effective SEO strategy for your dental practice! Choose Your Keywords Keywords are an important part of any SEO strategy, and dental SEO marketing is no exception. When choosing keywords, it’s important to think like your potential patients. What phrases would they use when searching for ...

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1Dec By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The Truth About Dental Website SEO: Debunking the Myths

There are a lot of myths out there about dentist SEO. Some people believe that you don’t need to do any optimization at all, and you will automatically show up at the top of search engine results pages (SERPs). Others believe that SEO is something you can do quickly and that they should be ranking in a matter of weeks. Unfortunately, these things aren’t true. In this blog post, we will debunk some of the most common myths about dentist SEO and teach you what you actually need to do in order to see success with your website. All You Need is a Website and People Will Find You Many dentists believe that as long as you have a website, people will find you. While it’s true that having a website is a necessary first step for any business hoping to attract customers in the digital age, simply ha...

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27Nov By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

On-Site SEO Essentials for Dental Practices

If you’re a dentist, then you know that online marketing is essential for your business. Not only do you need to attract new patients, but you also need to keep up with your competition. In this blog post, we’ll discuss on-site SEO essentials for dental practices. We’ll cover why on-site SEO is so important, and we’ll give you some tips on how to improve your website’s ranking in search engines. Understanding On-Site SEO When it comes to search engine optimization (SEO), there are two main types: on-site and off-site. On-site dental practice SEO refers to the process of optimizing a website for Google’s search algorithm, with the goal of achieving higher rankings in SERPs. This includes everything from finding and using keywords to making sure your website is fast and secure. The reason o...

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8Nov By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How a Pro Can Boost Your Local SEO Dental Marketing

If you’re a dental clinic looking to improve your online visibility and attract more patients, then you need to start doing local SEO. What is local SEO? It’s a process that makes your website highly relevant to people in your local neighbourhood and service area. However, this isn’t just about claiming your Google Business Profile and adding some city names to your keywords. There’s a lot more to it than that. That’s why dental clinics benefit from having pros manage their local SEO dental marketing campaigns. In this blog post, we will discuss some of the things that a pro can do to help boost your local SEO efforts and get you more leads and patients! Finding the Right Keywords You know that ranking high in search engine results is essential for attracting new patients. When people ar...

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4Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 WRONG Ways to Look For the Best Dental SEO Companies

When it comes to finding the best dental SEO companies, there are a lot of tips out there on how you can go about it. However, there are also a lot of mistakes that dental clinics make as they search for the right partner. Avoiding these mistakes will save you time, money, and headaches in the long run. Here are five wrong ways to look for dental SEO companies – and how you can avoid them! Focusing Only on Price Many dental clinics make the mistake of selecting a marketing agency based solely on price. However, this can be a recipe for disaster. The most expensive agency is not necessarily the best, and the cheapest option may not provide the best value for your money. Instead of focusing solely on cost, it’s important to look for the best dental SEO companies based on value. This means c...

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25Oct By Jenny BernardeNo Comments

Blog, googe optimize, Google Business Profile, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

GBP Suspension and Reinstatement Chaos

If you’re following the guidelines correctly, Google Business Profile (GBP) suspensions should just be for major problems, right? And, getting your profile reinstated shouldn’t take weeks upon weeks, either. But, for a few weeks in October, it seemed that all it took to get suspended was looking at your GBP the wrong way, and the current response time for profile reinstatement is nearly a month. So what’s been going on? What happened: a bug caused Google Business Profile suspensions to skyrocket Ben Fisher, Google Diamond Product Expert and owner of Steady Demand, explained to BrightLocal over email that there were a number of causes for suspension at the time: “Causes for suspension right now: Hitting the verify button (instant suspension) Adding website parameters (33% suspended) Editin...

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19Oct By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Smart Strategies to Find the Best Dental SEO Sites

As a dentist, you know that online marketing is essential to the success of your clinic. But with so many dental SEO sites out there, how can you be sure you’re picking the right one? They all make big promises, but it’s important to verify if they can actually deliver. Here are four tips to help you find the best dental SEO site for your business. Determine How Well They Serve Small Businesses It’s no secret that many marketing firms don’t treat every client equally. Often, a smaller business with a smaller budget won’t get the attention and focus that larger clients do. However, this doesn’t mean that you can’t find great dental SEO sites that will give you the same level of service and attention as big-budget clients get. The key is to talk to current clients and find out how many sma...

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15Oct By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Reasons You Definitely Need to Hire an Orthodontist SEO Company

As an orthodontist, you know the importance of having a strong online presence. But did you know that hiring an orthodontist SEO company can help improve your ranking and bring in more patients? Working with the right professionals can save you significant time and money. As an expert yourself, you know the power of having the right knowledge and wisdom in how to apply it. Marketing is the same way. Here are five reasons why you should consider working with an orthodontist SEO company. 1. Working With a Team is Essential to Success When it comes to running a successful orthodontic practice, there is no doubting the importance of having a great team behind you. As any orthodontist will tell you, there is simply too much work to be done for one person to do it all by themselves. From patien...

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14Oct By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Questions You Definitely Need to Ask Before You Hire an SEO Company For Dentists

If you’re like most dentists, you’re probably feeling overwhelmed by all the online marketing choices out there. How can you know which SEO company is right for your clinic? And how do you avoid getting taken advantage of? In this blog post, we’ll outline five questions you need to ask before hiring an SEO company. Keep these questions in mind as you interview different agencies, and you’ll be sure to find the perfect partner for your clinic! What Type of Marketing is Your Specialty? Any business owner knows that marketing is essential for driving growth. However, with so many different marketing channels and strategies to choose from, it can be difficult to know where to start. This is where working with a specialized marketing company can be helpful. For example, at Local SEO Search, we...

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7Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Off-Page SEO For Dental Search Engine Optimization

If you’re a dentist, it’s important to make sure your website is as visible as possible in search engines. One of the best ways to do this is through SEO. SEO includes both on-page and off-page strategies. Off-page SEO includes a variety of tactics, from getting great reviews to maximizing your Google Business Profile. This helps improve your website’s ranking in search engine results pages (SERPs), making it more likely that potential patients will find you. In this guide, we’ll discuss why off-page SEO is so important for dentists and how you can get started! What is Off-Page SEO? Dentists that are serious about their website’s SEO knows that on-page optimization is only part of the puzzle. In order for your site to rank highly in search engine results, you need to have a strong off-pag...

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1Oct By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Importance of SEO for a Dentist

If you’re a dentist, then you know how important it is to have a strong online presence if you want your practice to grow and succeed. High-quality SEO optimizes your website so that you show up more highly in search results for terms and phrases related to your business. That means potential customers can find you more easily and are then invited to make an appointment with you. In this blog post, we will discuss the importance of SEO for dental practices and provide tips on how you can improve your ranking in search results. It’s Easier for Potential Patients to Find Your Practice As a medical practice, one of your main goals is to be visible to potential patients who are searching for the services you offer. This is where SEO for a dentist comes in. By optimizing your website and conte...

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30Sep By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Gaining Patients through Dental Office SEO

Dental clinics everywhere are always on the lookout for new patients. It’s essential to have a consistent flow of patients, both new and returning, in order to maintain a successful dental office. One of the best ways to grow your dental practice is through dental office SEO. In this blog post, we’ll discuss what dental office SEO is and how you can use it to attract more patients! What is Dental Office SEO? Dental office SEO is a specialized form of marketing that uses techniques to improve the visibility of dental websites in search engine results pages. By optimizing your website and improving the overall user experience, you can attract more patients and grow your practices. One of the primary benefits of dental office SEO is that it allows clinics to target potential patients who are...

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25Sep By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Mistakes to Avoid When Choosing an SEO Agency for Your Dental Clinic

As a dental professional, you know a lot about teeth, but marketing probably isn’t your expertise. That’s why you’d look for a dental SEO agency that can help. However, it’s important to avoid making common mistakes. Many clinics choose the wrong agency because they don’t invest enough time in finding the right one. This can lead to frustration, wasted money, and lost growth opportunities. In this blog post, we will discuss the five most common mistakes that clinics make when choosing an SEO agency. By avoiding these mistakes, you’ll be able to find the perfect partner for your business! Not Setting Goals For Your Marketing Before you start looking for an SEO agency, it is important to take a step back and assess your goals. What do you want to achieve with your digital marketing? Are you...

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24Sep By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why You Need SEO For a Dentist Business?

As a dentist, you know the importance of oral health. You tirelessly educate your patients about how to care for their teeth and how to get the professional services they need. But what about your online presence? Do you know what you need to do to build your brand online? If not, people will struggle to find you when they search for dental services in your area. That’s why you need SEO for your dentist business! With the right marketing strategy, you can reach more potential patients and grow your practice. In this blog post, we will talk about why you need SEO for your practice and how it can help you reach more people in your community. People Look Online For Information — Will They Find You? In today’s digital world, people are looking online for everything they need, from groceries ...

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23Sep By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Find the Best Dental SEO Company for Your Practice

Are you looking for ways to improve your dental SEO? If so, you’re likely considering working with a dental SEO company. But how can you be sure that you’re making the best decision? There are a lot of companies out there offering their services, so it can be difficult to determine which one is right for you. However, it’s worth the effort. In this blog post, we’ll offer some tips on how to find the best dental SEO company for your practice. Keep reading to learn more! Look For Small Business Expertise No matter what industry you’re in, good SEO is essential for driving traffic to your website and increasing your visibility online. But when it comes to finding the right SEO agency to partner with, it’s important to make sure they have experience with small businesses like yours. Too many...

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22Sep By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Find the Right Dental SEO Expert: The Questions You Need to Ask

Dental SEO is a complex process, and it’s important to find the right expert to help you with it. If you’re not sure where to start, don’t worry. We’re here to help. In this blog post, we’ll discuss the questions you need to ask when looking for a dental SEO expert. By asking the right questions, you’ll be able to find someone who can help you improve your website and increase your traffic. Let’s get started! What Strategies Do You Use for Dental SEO? One of the most important questions you can ask a dental SEO expert is what strategies they use for SEO. The answer to this question will tell you a lot about whether or not they are reputable and trustworthy. A good dental SEO expert will be able to explain their strategies in a way you can understand, and they will also be transparent abou...

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20Sep By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get Web Marketing Help for Your Small Business

If you’re a small business owner, you know that marketing is essential to your success. You also probably know that it can be difficult to do it all yourself. That’s where web marketing agencies come in. The right marketing partner — who understands your needs as a smaller company — can make a big difference. They can help you create a comprehensive marketing strategy that will reach your target audience and help you achieve your business goals. In this blog post, we’ll discuss the benefits of working with a web marketing agency and explain how to find the right one for your small business. Why You Need Web Marketing Web marketing is the process of marketing a business or product online. It can be an effective way to reach a wide audience, allowing businesses to track their campaigns’ su...

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19Sep By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Benefit of Local SEO for Dentists: How to Attract Your Ideal Patients

When it comes to marketing your dental clinic, there are a lot of different options to choose from. You can invest in traditional marketing methods like television and radio ads, or you can focus on digital marketing strategies like SEO and social media. While both of these options have their benefits, we believe that local SEO is one of the most important tools in your arsenal. In this blog post, we’ll discuss the benefits of local SEO for dentists and how you can use it to attract more patients! Increased Visibility in Your Market If you’re a dentist who’s looking to attract more patients, you may be wondering how to go about it. One of the key elements is to improve your visibility online. You want to ensure that when people in your area look for dental topics, they see your website ri...

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16Sep By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Bug Messing with Service-Area Google Business Profiles: Page Removed But Reinstated Once Address Is Shown Publicly

Like my post? Please share! This story should interest you if you’ve got a service-area business and noticed anything strange with your Google Business Profile page, if you suddenly can’t find your page when you search for it, or if you’re weighing the pros and cons of hiding or showing your address, or if you just like to learn about GBP / GMB bugs before they bite. Greg McBrien of Wolf Web Co. in NSW, Australia, told me about a strange situation one of his clients had just run into. The problem is odd: a Google Business Profile with a hidden address stops showing on the map, but isn’t suspended, as in the admins are still verified and not booted out and forced to re-verify.  The temporary (possibly longer-term) solution is odder: showing the address publicly, even though technically that...

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14Sep By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Improve Your Online Presence: Small Business Tips

Are you looking to improve your online presence but don’t know where to start? You’re not alone. A lot of small businesses feel overwhelmed when it comes to marketing their company online. In this blog post, we will discuss some tips that will help you get started. We’ll cover everything from creating a strong social media strategy to optimizing your website for search engines. So whether you’re just starting or you’ve been struggling to make progress, read on for some helpful advice! Create a Strong Social Media Presence While small businesses may not have the same resources as larger corporations, that doesn’t mean they can’t develop a strong social media presence. In fact, with the right strategy, small businesses can use social media to their advantage, connecting with customers and b...

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13Sep By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

When to Find a Better Digital Marketing Partner for Your Small Business

If your current digital marketing plan isn’t working, it may be time to find a better digital marketing partner. Some small businesses respond to problems with their digital marketing by trying to take the marketing strategy and implementation in-house. But the truth is, most small businesses don’t have the time or resources to do this effectively. And trying to DIY your digital marketing can actually cost you more time and money than working with the right agency. Finding and vetting an excellent digital marketing partner may seem like a lot of work, but the best agencies make this as easy as possible. At Local SEO Search, we specialize in working with small companies, and we know how precious your time and budget are, so we make everything simple. Here’s how to know it’s time to move on...

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13Sep By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Small Businesses: A Digital Marketing Agency in Toronto Pulls Back the Curtain

As a small business, you may be feeling overwhelmed by all of the digital marketing options available to you. It’s hard to know where to start! One of the most important aspects of digital marketing is SEO (search engine optimization). This process can seem mysterious and confusing, especially if your marketing firm is trying to take advantage of you. Here’s the good news: you can understand SEO. In this article, we will pull back the curtain and explain what SEO is and how you can use it to improve your website’s visibility online. Search Engine Optimization is Marketing While SEO is commonly thought of as a way to improve search engine rankings, it is really about much more than that. At its heart, SEO is about marketing. It helps businesses to understand what potential customers are l...

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1Sep By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Reasons Your Small Business Needs a Strong Digital Presence

As a small business owner, there’s no end to the number of tips and ideas you get from others. You may be thinking, “I already have enough work; I don’t need more!” We understand! Being a business owner is a huge challenge. But if there’s one thing that can’t be put on the back burner, it’s your marketing. You need a strong digital presence, but you don’t need to create it alone. The good news is that the right digital marketing agency can partner with you to take your digital marketing off your plate. You’ll get the best of both worlds — a great digital marketing presence and time to focus on your business! Why should you focus on your digital presence? Let’s look at four reasons. 1. Reach More Customers Your small business provides a valuable service that makes a difference in your com...

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30Aug By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Benefits of Working with a Marketing Agency

Are you looking for ways to grow your business but don’t know where to start? A marketing agency can be a huge help! Marketing agencies help their clients grow using a wide range of online strategies. This blog post will discuss five benefits of working with a marketing agency. By partnering with an experienced and knowledgeable company like Local SEO Search, you can take your business to the next level. Let’s get started! Increased Visibility for Your Business A good marketing agency can be an invaluable partner in growing your business. By creating more visibility for your brand, they can help you reach new customers and broaden your customer base. In addition, a good marketing agency can help you to better understand your target market and create messaging that resonates with them. By ...

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26Aug By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Top 5 Reasons to Use a Full-Service Marketing Agency

Small business owners are busy, which is why many consider using an agency to manage their marketing. There are many benefits to using a full-service marketing agency, and in this blog post, we will discuss the top five reasons why small businesses should work with an agency. The right marketing partner can help you with a variety of tasks, including website design and development, SEO, social media marketing, and more. Letting them help you with marketing allows you to focus on what you do best: running your company. Greater Brand Awareness As a small business, building brand awareness can be a challenge. You may not have the budget for a wide-scale marketing campaign, but you still need to find ways to get your name out there. That’s where a full-service marketing agency can help. At Lo...

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25Aug By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Your Digital Space: Putting Your Website to Work For You

A website is one of the most important pieces of your small business marketing arsenal. It’s often the first impression potential customers have of you, and it can be a valuable tool for communicating what you do and how to get in touch with you. In this post, we’ll explore some tips on designing a great website for your small business. We’ll also look at ways to use your website as a powerful marketing tool to reach more customers and grow your business! Design Your Website For Your Audience Designing your website for your ideal audience is important for two reasons. First, it helps you to focus your content and design elements in a way that will appeal to your target market. Second, it ensures that your site visitors have a positive experience and are more likely to become customers or ...

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23Aug By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media marketing

The Top Five Digital Strategies for Small Businesses

Being online is essential for businesses in today’s market. And it’s not enough to just have a website. You need to be using digital marketing strategies to improve your online presence and draw ideal customers to your business. What are the best digital strategies? There are so many to choose from that it can feel overwhelming. We’ll narrow it down to the five best ways to connect with your audience and grow your business online. Keep reading if you’re ready to improve your growth! Social Media Marketing One of the best ways to grow your business online is through social media marketing. By creating and maintaining a strong presence on social media platforms, you can reach a wider audience and build trust with potential customers. When crafting your social media strategy, it’s important ...

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19Aug By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Reputation Management Services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Questions to Ask When Looking for a Digital Marketing Specialist

Hiring a digital marketing specialist can be daunting for a small business owner. There are so many options out there, and it’s hard to know who is the best fit for your business. This blog post will outline some key questions to ask when interviewing potential agencies. By asking the right questions, you can narrow down the field and find the perfect specialist to help grow your business online! What Are Your Areas of Expertise? As a small business owner, it’s important to ask potential specialists their areas of expertise. This will help you determine if they have the skills and knowledge necessary to help you achieve your marketing goals. For example, if you’re looking to increase the number of leads your business gets, you’ll want to work with a digital marketing specialist who has ex...

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13Aug By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Reputation Management Services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Compare Marketing Agencies in Toronto: What to Look For

Choosing between marketing agencies in Toronto can be overwhelming. With so many options to choose from, how do you know which one is the best fit for your business? In this blog post, we will outline what you need to consider when comparing marketing agencies and provide tips on choosing the right one for your small business. Check Their Experience and Portfolio When looking for a digital marketing agency to help promote your small business, it’s important to look at their portfolio to get an idea of the kind of work they do. You want to make sure that the agency has experience with the type of marketing you’re looking for, whether it’s search engine optimization (SEO), social media marketing, or something else. For example, Local SEO Search has a great deal of experience helping small ...

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11Aug By Dani OwensNo Comments

googe optimize, Google Business Profile, Google Business Profile Optimization, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Business Profile Conversion Factors

What makes users convert once they’ve viewed your Google Business Profile? There are many possible factors. We’re going to dive into all the GBP features that may affect conversion rates for Google Business Profiles. Each is something you’ll want to consider when you run a Google Business Profile Audit. Let’s go! Review Factors It’s a no-brainer that GBP reviews impact conversion rates. Number of Reviews If you looked at a listing that only had one review and its rating was five stars, would you trust it? Or would you want to see more reviews to know if the overall review rating was accurate? That’s why the number of reviews can affect conversion rates. Make sure to collect as many reviews as possible so that users know they can trust your overall rating. Overall Review Rating As we just m...

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10Aug By Alex BirkettNo Comments

content marketing, googe optimize, google optimization, google seo, Learn, Local Marketing, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Optimize the Local Customer Buying Journey

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Local searchers buy from businesses that not only have the best products and services but also, provide a great buying experience. According to the State of the Connected Customer report by Salesforce, 80% of customers argue that the experience a business provides is as good as their product or the service they deliver. A purchase happens in stages. By identifying what happens in each stage, you understand what a potential customer is doing, what they need, and their pain points.  While working on your client’s local businesses, your efforts are focused on providing relevant information to potential customers throughout the customer buying journey. It makes it easier for them to make informed choices and, in the process, helps yo...

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5Aug By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Grow Your Small Business with Digital Strategy

Are you a small business owner looking for ways to grow your business? If so, you’re in luck! Digital strategy is the perfect way to boost your sales and increase your reach. This blog post will discuss some of the best ways to use a digital strategy to grow your small business. We’ll talk about how to use social media to connect with more customers and how to use SEO to improve your website’s ranking in search engines. Keep reading to learn strategies to take your business to the next level. Create a Strong Social Media Presence As a small business owner, you know that building a strong brand is essential to your success. But in today’s digital world, creating a strong brand presence online is more important than ever. And one of the best ways to do that is through social media. With soc...

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29Jul By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Choose an SEO Optimization Company

If you’re like most business owners, you want your website to show up at the top of search engine results pages (SERPs). And if you’re not at the top, you want to be as close to the top as possible. This is where SEO optimization comes in. SEO can help improve your website’s ranking in SERPs, but it’s important to choose an SEO optimization company that knows what they’re doing. In this blog post, we’ll discuss how to choose an SEO company and what factors you should consider when making your decision. Experience Choosing an SEO company is a big decision. After all, they will be responsible for helping you improve your website’s ranking in search engines and drive more traffic to your site. But with so many SEO optimization companies out there, how do you know which one is right for you? ...

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29Jul By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Evaluate SEO Companies in Ontario

If you’re looking for an SEO company in Ontario, it can be difficult to know who to trust. There are so many companies out there that claim they can help your website rank higher, but how do you know if they are telling the truth? And more importantly, how do you know if they are the right company for you? In this blog post, we will give you a few tips on how to evaluate SEO companies and make sure you choose the right one for your business. What Type of SEO Services Do They Offer? There are a few different types of SEO services that companies can offer. The most common type is on-page optimization, which is when a company makes changes to the website itself in order to improve its ranking in search engine results pages. This can include things like updating the website’s content, adding ...

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28Jul By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What to Expect From an SEO Optimization Company

Hiring an SEO optimization company can be a daunting task. There are so many companies out there that claim to be the best, and it can be hard to know who to trust. In this blog post, we will outline what you can expect from a good SEO optimization company. We will also discuss some of the red flags to watch out for when choosing a company to help with your SEO efforts. A Tailored SEO Strategy As you look to get started with a marketing partner you might be asking, “How do SEO companies work?” The first step is getting to know you. A good SEO company will take the time to understand your business and your goals, and will create an SEO plan that fits your specific needs. That means the agency will do a deep dive into your company and your current online positioning. They’ll also take a loo...

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26Jul By Ben FisherNo Comments

googe optimize, google optimization, google seo, Learn, Local Search at Scale, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Best Tackle Local SEO as a Large Enterprise or Franchise Business

In this new series, Local Search at Scale, Steady Demand’s Ben Fisher gets to the heart of the local SEO issues that matter to large brands and franchises with 100s of locations. To say that local SEO can be a bit complicated is putting it mildly, and that’s just when speaking about small businesses with a single location. When you’re talking about an enterprise-level organization with numerous locations (i.e. franchises) across numerous markets, it can quickly become a mess. For starters, before we dive into how to best approach local SEO as a large enterprise, let’s first briefly define what we mean when we talk about local SEO. Local SEO is a marketing strategy that has a singular goal—to help your business be more visible and rank higher in local Google searches. Any type of business ...

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14Jul By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Small Businesses: Tips for Companies with Less Than 20 Employees

save-money-on-seo-use-experts-to-cut-costs-without-sacrificing-resultsSEO can be a daunting task for businesses of any size, but it can be especially challenging for small businesses with limited staff and resources. However, SEO is essential for small businesses that want to compete online. In this blog post, we will provide tips and advice for small business owners who want to improve their website’s SEO. We will also discuss the importance of working with SEO professionals and how it can help your business grow. Let’s get started! Does SEO Benefit Very Small Companies? Any business owner will tell you that the to-do list is never-ending. There’s always something that needs to be done, whether it’s ordering inventory, dealing with customer complaints, or paying bills. As a result, it ca...

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14Jul By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Save Money on SEO: Use Experts to Cut Costs Without Sacrificing Results

One of the most important aspects of any business is making sure you are getting the most bang for your buck. When it comes to SEO, there are a lot of ways to save money without sacrificing results. One of the best ways to save money is by working with a team of SEO experts. In this blog post, we will discuss five simple ways that experts help you save money on your SEO campaigns! An Agency Gives You the Expertise You Need As a business owner, you know that SEO is essential for driving traffic to your website and generating leads. But what you may not realize is that doing SEO yourself can be very costly. Hiring an in-house team of experts can be expensive, and if you’re not careful, you can easily overspend on unnecessary tools and services. But there’s a way to get all the benefits of a...

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8Jul By Jamie PitmanNo Comments

googe optimize, google optimization, google seo, Introduction to Online Reviews, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What is Online Review Management?

What is review management?  Online review management involves building a digital public image one online review at a time. Doing so will mean that anyone searching for your brand will discover recent feedback and examples of positive customer experiences that paint your company in the best possible light. What is a review management system? A review management system is a tool that helps you to manage your online reputation.  You can use a review management system to request reviews from consumers, monitor for new reviews, respond to reviews, and showcase the best reviews on your website and other owned media channels.  How do you manage reviews? Online review management covers four core areas: Generating reviews Monitoring reviews Responding to reviews Showcasing reviews   For effective...

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7Jul By Jamie PitmanNo Comments

googe optimize, Google Business Profile, google optimization, google seo, Introduction to Google Business Profile, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What is Google Business Profile?

Have you ever wondered how Google knows to show you a store or service near your location, even if you don’t add ‘near me’ to your search? This isn’t search engine magic. Many local businesses shown in Google search results will have done one simple thing: they claimed their Google Business Profile (formerly known as Google My Business).  You too can harness this powerful SEO weapon—and get your business in front of people looking to buy products or services close to your location.  What is a Google Business Profile? A Google Business Profile is a free tool used by businesses for better marketing to local customers. It offers an easy way to create, manage, and optimize the information that appears for their business in Google search results, on Google Maps, and (sometimes) in Google Shoppi...

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6Jul By Kate Herbert-SmithNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: How to Master Local Link Building

Local link building is the backbone of any local SEO strategy. Your rankings depend on the quality of your link building campaign, your capability to identify backlink opportunities, and your ability to network your way into link providers’ hearts! But local link building is notoriously tricky and time-consuming. And, without the right tactics, it can prove pretty fruitless. It’s also very different from traditional link building and requires an altogether different approach. So, what can you do? Enroll in our brand new BrightLocal Academy course—How to Master Local Link Building— by the local SEO master himself, Greg Gifford. During the course, Greg will teach you: the difference between traditional and local link building; tactics for local link acquisition; how to do outreach the right...

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18Jun By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Make the Most of Your SEO Investment

SEO is one of the most important investments you can make for your business. It can help you generate more leads and sales, and it can also help you improve your website’s visibility online. However, SEO is not a one-time investment – it’s an ongoing process that requires time and effort to maintain. In this blog post, we will discuss some tips on how to make the most of your SEO investment and get the most out of your SEO campaign! Choose the Right SEO Partner Most small business owners make the biggest mistake by trying to do SEO (Search Engine Optimization) on their own. Unless you’re well-versed in SEO, chances are you’ll need to hire a marketing firm to help improve your website’s ranking on search engines. But with so many firms to choose from, how do you know which one is right for...

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17Jun By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Restoration Companies: How to Get Found and Grow Your Business

If you’re a restoration company, then you know that online marketing is essential to your success. In order to get found by potential customers who are searching for restoration services in their area, you need to be ranking high in Google search results. In this blog post, we will discuss the importance of SEO for restoration companies and offer tips on how you can improve your website’s ranking. Why SEO? Restoration companies provide an essential service to homeowners and businesses, helping to repair damage caused by water, fire, or other disasters. In order to be successful, restoration companies need to be able to reach potential customers who are searching for their services. That’s where SEO for restoration companies comes in. By optimizing their website for relevant keywords, rest...

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17Jun By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Top 4 Benefits of SEO for Real Estate Professionals

If you’re a real estate professional, then you know that online marketing is essential for your success. In today’s digital age, most people start their home search online. That’s why it’s important to make sure your website is ranking high in the search engines by using the most up-to-date SEO strategies. In this blog post, we will discuss the top 4 benefits of SEO for real estate professionals — let’s dive in! Increased Web Traffic to Your Real Estate Site As a real estate professional, one of the best ways to grow your business is by increasing traffic to your website. And one of the most effective ways to do this is by optimizing your site for search engines (SEO). By making sure your website appears as high as possible in search results, you can dramatically increase the number of pe...

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29May By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Truth About SEO: How Effective Is It Really?

Is SEO really worth it? We know that Google processes almost 7 billion searches per day, and that results on the first page of Google search results get the most clicks from users. Still, there’s some uncertainty about investing in SEO. Some people swear by its effectiveness, while others claim that it is a waste of time. So, what is the truth? Is SEO worth your time and effort? In this blog post, we will explore the effectiveness of SEO and determine whether or not it is still an effective marketing strategy. The Power of SEO How is your business doing online? Anyone who has ever tried to sell something online knows that the first step is to get people to your website. But how do you do that? The most effective way is to use SEO, or search engine optimization. By optimizing your website ...

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27May By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Do-It-Yourself SEO: The Dangers of Going Alone

What if trying to save money ends up costing you more? If you’re like most business owners, you want to save money wherever you can. And when it comes to SEO, it’s tempting to try to do it yourself in order to save on costs. After all, what could be easier than optimizing your website for Google yourself? Unfortunately, DIY SEO can be very dangerous – and it often doesn’t work. In this blog post, we’ll discuss the dangers of trying to do SEO by yourself, and why hiring a professional is always the best option. You Might Not Target the Right Keywords Keywords are the primary tool of SEO, and most business owners don’t know how to find the right ones. Many small business owners struggle with doing their own SEO because they don’t have the time or knowledge needed to effectively identify and...

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26May By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Business Myths About Digital Marketing: Debunked!

Are you a business owner who is unsure about digital marketing? If you’ve heard some of the statements going around about marketing and small businesses, we don’t blame you. Fortunately, these are myths. Many business owners have misconceptions about digital marketing and what it can do for their business. In this blog post, we will debunk five of the most common myths about digital marketing! Digital Marketing is Too Expensive One common myth is that digital marketing is too expensive. That’s not true. While it is true that some digital marketing campaigns can be costly, there are plenty of affordable options as well. In fact, there are many digital marketing tools and techniques that cost nothing at all. For example, social media platforms like Facebook and Twitter offer free ways to re...

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25May By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Do SEO Companies Work? Everything You Need to Know

When it comes to search engine optimization (SEO), there are a lot of misconceptions floating around. Some people think that SEO is all about tricking the search engines into ranking your website higher. Others think that it’s all a scam and that SEO companies can’t actually help your business. In this blog post, we will dispel these myths and explain how SEO companies actually work. We’ll also give you a few tips on how to choose the right SEO company for your business. Why You Need SEO How do you stand out from competitors in your market? Small businesses have many advantages over larger companies, including the ability to adapt rapidly to trends and changes in their industry. However, this flexibility also makes it more difficult for small businesses to maintain a consistent presence i...

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20May By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Tips to Building Backlinks for Digital Marketing

Backlinks are an important part of any digital marketing strategy. They help you rank higher in search engine results pages, and can even help your website’s credibility with customers. But how do you go about getting them? And once you have them, how can you make sure they’re helping your digital marketing efforts? In this blog post, we will discuss 5 tips for building backlinks that will help you achieve success in your digital marketing campaigns. Start With Research The first step in getting high-quality backlinks is knowing what websites to seek links from. To find out, you need to do your research. You’ll need to know which websites are most relevant to your business, and which ones have the most authority. This will help you determine where to focus your efforts. Relevance is impor...

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20May By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What SEO Companies Do: The Value of Digital Marketing

Almost 60% of the world population uses the internet in their day-to-day lives. Whether it’s for work, entertainment, or to get information, the internet has become a mainstay in our existence. It’s also why businesses have placed such a high level of importance on their digital presence and are seeking SEO companies to help with their digital marketing. While many small companies understand in theory what happens with digital marketing and SEO, many probably don’t actually know the specifics. It wouldn’t be uncommon to wonder what SEO companies actually do if you hire them. So, let’s take a closer look at what an SEO company does and why digital marketing should be a priority for your company. What Does It Mean to Have a Digital Presence? A company in today’s tech-driven world needs to h...

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19May By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The Power of Experts on Your Marketing Team

The average membership to an SEO analytics site (like Semrush) ranges from $100 to $500 a month. A month! And that’s just to access the software. It doesn’t include training on how to use it, what the analytics mean, or how to apply them to your business. Even if you took one of the free SEO courses that are out there, you still have to look at how long the training would take and how much your time is worth. When you hire an SEO expert, not only do they have all the SEO tools already, but they have years of expertise. You’re paying them for their opinion, time, and perspective. Learn why working with an expert is worth it below.  They Can Help You Identify What’s Not Working with SEO Tools  SEO isn’t just about keywords. There are a handful of factors Google considers when deciding on se...

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19May By Kristian BannisterNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Stay on Top of Customer Feedback with NPS Notification for Get Reviews

We’ve just added a new feature to Get Reviews so you can stay closer to customer feedback when running review generation campaigns. Now, when you run a Get Reviews campaign, you’ll have the option to receive email notifications about the Net Promoter Score (NPS) customers give. React Quickly to Negative Feedback Receiving negative feedback is never nice, but what you do next can make all the difference. Our research shows that 80% of consumers would be ‘likely’ or ‘highly likely’ to leave a review if they initially had a negative experience that was turned into a positive experience. We also know that speed of response can make or break customer satisfaction; 46% of customers expect companies to respond faster than four hours. With NPS Notifications, you can get instantly notified wheneve...

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18May By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Importance of Strong Branding for Small Businesses

Studies have shown that kids can recognize and correctly identify logos before they can read. That’s how powerful logos and color choices can be! And while these studies used large-scale brands, smaller businesses can benefit from strong branding just the same. But what is branding? Unless you’re a marketing executive, you may not understand all the components that go into a “brand.” That’s where we come in. We’re explaining what branding is and how it benefits small businesses, below. What’s a Brand, Anyway? While it might seem like a marketing buzzword, brands are like your company’s personality. They help people know what to expect from your business, give you guidelines on how to conduct yourself, and help determine your marketing content. Brands consist of a few components, including...

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17May By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Keyword Strategy Tips From the Experts

If you’re new to SEO, you may be vaguely familiar with what keywords are, but not how to find them or what they mean. Keywords are essentially search terms that help consumers identify your business. In terms of search engines, keywords are what help the algorithm match your website to search terms. For example, if a consumer searches for “local shoe repair,” they expect to see search results for shoe repair shops near them. If you use the right keyword strategy and work with an SEO expert, then your shoe repair business should show up in those results. How Do You Find Keywords? When you’re creating an SEO strategy, you need to sit down and think about the terms you’d use to describe your business. For the example above, that could be luxury shoe repair, leather repair, cobbler, (location...

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17May By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Are SEO Companies and Why Should You Work With Them?

You might be old enough to remember the days of pulling out the Yellow Pages in the phone book to find information on your local pizza place or dentist. Now, instead, you grab your phone or computer, hop on and do a search. Search engines like Google, Yahoo, and Bing now answer all our most pressing questions. Google processes 8.5 billion searches a day. 84% of users go to Google three or more times a day to get their questions answered. So, how does Google know the answers we’re looking for, and how does it decide what information to use when it answers our most pressing questions? Search engine optimization is used by companies across the globe to get Google and the others to make sure they put certain companies’ information at the top of the search results. Those same companies use SEO...

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16May By Jason HennesseyNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, youtube

4 Ways To Win With Video

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over 2.6 billion people use the platform. And YouTube isn’t the only player in town. Vimeo, TikTok, Facebook, and Instagram all have powerful video marketing capabilities to help businesses get found. Local businesses can use video marketing to drive traffic, reach more customers, and grow online. Here are four strategies to build your local video marketing strategy. The Value Of Video Marketing For Local Businesses Video is a powerful medium for local businesses. While many might assume that video marketing is more in the domain of online busine...

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16May By John VuongNo Comments

content marketing, googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Finding the Right Fit When Choosing a Marketing Firm

If you’ve ever been in a position to hire a company you want to perform a service for you, you likely know simply hopping on a search engine can be quite overwhelming. Sure, Google might give you options, but how do you know you’re hiring the best choice? When it comes to your company’s marketing needs, you don’t want to make a mistake. How many SEO companies are there who can meet the needs of your company’s marketing demands? And which one will do it well and for a fair price? When it comes to your business marketing, you want and need the very best SEO company who will cater to your unique needs. Read on for what to consider when selecting a marketing firm that’s the right fit for you. Choosing an SEO Company How many SEO companies are there that specialize in small companies? Not tha...

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15May By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Choose the Right SEO Company: The Complete Guide

SEO is one of the most important aspects of any online marketing campaign, and as a business owner, you know you don’t have the time or expertise to do it yourself. It can be difficult to know which SEO company is right for you, and it’s important to make sure you are choosing a company that will help you achieve your goals. In this guide, we will walk you through the process of choosing the right SEO company for your business. We’ll discuss what to look for, and provide tips on how to make sure you’re getting the most out of your investment. Let’s get started! Do They Have the Right Experience? When you’re looking for an SEO company to help promote your business, it’s important to find one that has the right kind of experience. Ideally, you want a company that has both experience with c...

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13May By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get a Great ROI Working With a Marketing Firm

If your business is like most, you’re constantly making decisions related to money. Is it worthwhile for the business to spend this money? Can the business afford it? What do we get in return if we spend? You also understand you won’t be much of a business if you don’t have customers and clients coming to your door, which is why you do marketing. Have you ever wondered if the cost of working with a marketing firm is worth the return you get from it? So much of marketing is now done with SEO companies who will work to market your business and online presence. So, how much do SEO companies charge? As a business, you might really be wondering if the cost of the marketing will be worth the return you get from it. Read on to learn more about getting the very best return on your investment from ...

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12May By Jessica DayNo Comments

googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Using SEO for Better Customer Experience

As a strategy for driving traffic to websites, SEO is nothing new. Yet there are more uses for it than just that. Done well, SEO enables businesses to best reach target customers and accompany them along their journeys. As marketing initiatives, SEO and customer experience (CX) need to be interlinked.  We’ve put together this guide to using SEO to help you align them and ensure your customer experience hits the mark.  What is an optimal customer experience like? In a world of multiplying consumer choice, the importance of customer loyalty continues to grow. How can savvy businesses step up their customer experience game and set themselves apart?  SEO efforts must be in service of empowering customers and enhancing their experience at every touchpoint. Why? Because Google prioritizes websit...

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12May By Adam HeitzmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Vertical SEO

5 Automotive SEO Best Practices For Driving Business In 2022

Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign. In fact, digital marketing spending now outpaces conventional advertising in many industries, including automotive. Since 2015, automotive marketing experts have significantly increased their SEO budgets, while spending on traditional channels like TV remains flat or has even decreased throughout the automotive vertical. Many shoppers begin serious auto searches on websites like EveryCarListed.com or TrueCar, and spend about 14 hours researching dealerships, pricing, and reviews before ever contacting a business like yours. What’s more, a full 53% of mobile and desktop users click on organi...

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11May By John VuongNo Comments

Business advice, content marketing, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How a Content Strategy Can Elevate Your Business

Content marketing is essential for any business. Whether it’s written, video, or images, the content you share with your prospects and customers helps define the image your brand has in the world. But what is content strategy exactly? Content marketing decides what you post, while content strategy determines what you create and where and why you post it. It sounds complicated, but we promise it’s intuitive when you work with the right expert. Learn about the benefits of investing in a content strategy, below. What Are the Components of a Content Strategy? Your strategy is a plan of action on how you’re going to deliver value to your customers that educates them about your brand simultaneously. Your strategy can (and should!) change with your business and the goals you’re investing in at t...

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10May By Kristian BannisterNo Comments

googe optimize, google optimization, google seo, Local SEO, podcast, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Blake Denman on How to Grow Your Agency (While Avoiding Screwups)

Adventures in Local Marketing is back and we’re pretty excited because we have now introduced video versions of our interviews with local marketing experts. Scroll down to give it a watch! If you prefer to listen on the go (or you simply don’t want to see our faces!) then you can still download and listen to the audio version. Enjoy! Growing an agency is hard. There are so many things to get right and so many things that can go wrong.  Growth isn’t as simple as getting new clients on the books–and that’s not exactly simple anyway. You also need to focus on client retention, hiring and training staff, managing team workloads, creating efficient processes, and building and nurturing a winning culture–all while keeping a watchful eye on profitability.On this episode, we chatted to Blake Denma...

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9May By Dan TaylorNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why NAP & User Experience Are Crucial To Local SEO

NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories and social bookmarking sites aren’t just used by Google – they’re used by humans, too. Maintaining a high level of consistency and accuracy reduces the risk of mistakes being made by search engines mechanically processing the data. It also reduces the risk of user friction should a potential customer trying to contact your business come across an incorrect phone number, store hours, or email address. And, if Google comes across five differen...

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9May By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Benefits of Doing Well in Search Results

When it comes to search engine optimization (SEO), one of the most important goals is to rank well in search results. But why is that important? That’s a great question, and it’s the focus of today’s blog post. Why is ranking highly on Google so important to small businesses and what do you get from it? We’ll at five benefits today. Read on to find out why ranking highly matters to your company! Increased Site Traffic If you’re running a website, you want people to find it. Ranking high in search results is one of the best ways to ensure that your website gets seen by potential customers or clients. According to research, websites that show up on Page One of Google capture between 70% and 90% of the clicks from consumers. Ranking high in search results can lead to more traffic for your we...

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7May By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Experience: Lessons Learned from 9 Years in the Industry

It’s been 9 years since I started Local SEO Search. At that time, small businesses were no longer getting good results from traditional advertising, and everyone was trying to figure out how to reach customers in a digital world. I remember spending hours upon hours reading articles and experimenting with different techniques. Over the years, I’ve learned a lot about SEO – both from my own experiences and from the success we’ve created for our clients. In this blog post, I’d like to share some of the most important lessons I’ve learned over the years. Digital Marketing is Always Changing Anyone who works in SEO knows that the landscape is always changing. What worked last year may not work this year, and what works today may be obsolete tomorrow. This can be frustrating for businesses tha...

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6May By Shane BarkerNo Comments

googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Mobile Optimization for Local Business Websites

In the last few years, there has been a dramatic increase in the number of searches conducted on mobile devices. According to recent studies, 64% of all searches are now conducted on mobile devices and I’m sure this number will continue to grow.  With the majority of viable consumers having access to smartphones, it’s more important than ever for local businesses to optimize their websites for mobile. Not only is it important from a search engine optimization standpoint, but making a website mobile-friendly also provides a better user experience for your client’s customers. In this guide, we will discuss all aspects of mobile optimization, from making your clients’ websites mobile-friendly for search engines, to improving the user experience. We’ll also cover some common mistakes to avoid ...

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6May By Lee WilsonNo Comments

googe optimize, google optimization, google seo, Link Building, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

4 Tips For Getting Your Story On The Local News

Building your brand via local media coverage and news websites can provide substantial benefits for your business – online and off. Google and other search engines place great value on external brand mentions and links by sources they perceive as trustworthy. This PR exposure in news and media outlets active in your local communities offers access to new audiences and fuels your sales growth potential, too. Understanding how to get a story on local news sites relevant to your business can give you a competitive advantage over your local competition. Use these four proven tips packed with the actionable tactics you’ll use to connect with and get featured in local media, building valuable links, visibility, and new business in the process. 1. Lay The Groundwork The biggest mistake companies ...

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5May By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Get More Leads For Your Small Business

Without customers, you wouldn’t have a business. And while you (hopefully) have repeat customers you can rely on, you should always be looking for new leads. We’ll admit, it’s easier said than done. To help you refresh your lead generation strategy, we’ve put together a guide on getting more leads below.  Update Your Target Audience  You’ve heard about the importance of knowing your target audience before. If you haven’t, then you have some basic marketing research to do. For those that have a target audience, when was the last time you updated it? The world has changed a lot in the last few years, including people’s shopping habits. If the last time you created your customer profiles or did in-depth research was pre-Covid, then it’s time to take another look. Updating your target audienc...

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3May By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

It Takes a Team: Why Experts Are Your Best Bet for SEO

If you’re like most business owners, you want to make sure that your website is seen by as many people as possible. You may have heard that SEO is the key to achieving this goal, and you’re right! But it’s not something that you can do on your own. It takes a team of experts with the right skills and knowledge to help get your website ranking high on search engines. In this blog post, we’ll discuss why a team approach is best for SEO, and how you can find the right professionals to help you achieve success. The Many Parts of SEO Anyone who has tried to do their own SEO knows that it’s not easy. There are a lot of different elements, and each one needs an expert to do it well. For example, you need to be able to research keywords, write compelling content, and build links from high-quality...

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3May By Jenny BernardeNo Comments

googe optimize, Google My Business, google optimization, google seo, Local Search Clinic, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Webinars

Google Business Profile Optimization with Joy Hawkins

In our first Local Search Clinic of 2022, host Claire Carlile was joined by Joy Hawkins (Sterling Sky) to answer your burning questions on Google Business Profile.  Thank you to everyone who attended the clinic, asked your questions, and shared your own insights. It’s always great to have so many of you take part! During the event, we answered questions ranging from image optimization, tips for service-area businesses, and rankings after the Vicinity update. You won’t want to miss this – check out the recording below.  Recording Resources What are the Key Optimization Strategies for Google Business Profiles?To maximize google business profile conversion optimization, start with complete and accurate information about your business. Use high-quality images that showcase your products o...

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28Apr By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Complete Guide For Local Businesses

When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront. However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor. These types of businesses have similar, albeit slightly different, challenges to having their customers find and engage with them via organic search. The overarching goal of a local SEO strategy for any B2B business (much like its B2C counterparts) is to establish itself as the most trusted authority for all topics related to the products and/or services within a specific geographic service area. As such, businesses must present themselves as active, trusted community...

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28Apr By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Tips for Local Businesses: How to Get Noticed in Your Community

As a small business owner, it can feel like it’s difficult to get your name out there and be seen as a leader in your community. At one time, having a successful and useful business in your city or neighbourhood was all you needed, but now there are so many other businesses competing for attention, it can be hard to make your voice heard. If you’re feeling invisible, especially compared to the large company down the street, this blog post is exactly what you need. We’ll give you 10 tips that will help you get noticed and stand out from the competition in your local community! Get Involved in Local Events Any business, no matter its size, can get involved in the community and make a difference. One way to get started is by attending local events. This could involve setting up a stall at a ...

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27Apr By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Top Reasons Your Google Business Profile Information Keeps Updating

For any local business that qualifies, claiming your Google Business Profile is a must-do to help your business rank higher on Google. Regularly optimizing your business profile with content such as posts, new products or services, holiday hours, photos, and other updated information about your company keeps your listing fresh and current for potential customers. But did you know that the information on your Google Business Profile could get changed at any moment? In many cases, these changes go live without you even knowing it. Some updates to your business profile could even impact your business. If your profile is changed, you should receive an email letting you know of any changes or suggestions. But that’s not always the case. That’s why it’s crucial that you keep an eye on your busin...

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25Apr By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways to Improve Your Online Presence

Are you looking to improve your company’s online presence? If so, you’re in the right place! In this blog post, we will discuss five ways that you can boost your visibility and reach more customers online. Improving your online presence is essential for any business – no matter how big or small. Fortunately, there are a lot of strategies available to help you. Let’s get started! Optimize For SEO Obviously we’re an SEO company, so we’ll start with the most obvious way to improve your company’s online presence: search engine optimization (SEO)! Anyone who has ever tried to find something online knows the importance of search engines. Whether you’re looking for the latest news or a new pair of shoes, search engines are how we find what we’re looking for on the internet. And for businesses, o...

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24Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Tactics That Work – Local SEO Search Inc.

SEO is an important part of modern marketing. It’s a time-consuming process, and it can be difficult to know where to start or what the best strategy is. Fortunately, this guide will give you a quick overview of search engine optimization (SEO) that works well now. Given how quickly the digital marketing landscape is changing, it’s important to stay up-to-date with the latest best practices. Keep reading if you’re ready for your website to rank more highly in Google this year! Use Keywords in the Right Places One of the most important aspects of SEO is choosing the right keywords to target. But, once you’ve selected your keywords, where should you use them? Here are a few tips to help you get the most out of your keywords. First, use your keywords in the first 100 words of your content – ...

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23Apr By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Digital Marketing: How to Reach your Target Audience

Digital marketing is one of the most efficient and effective ways to reach your target audience. By using digital channels such as websites, social media, and email, you can connect with potential customers anywhere in the world. In this blog post, we will discuss some tips for reaching your target audience through digital marketing. We’ll also cover some of the most popular digital marketing channels and how to use them effectively. So whether you’re just getting started with digital marketing or you’re looking for new ideas, read on for some helpful tips! What is Digital Marketing and Why is It Important? In the most basic sense, digital marketing is the process of promoting a product or service online. It covers a wide range of activities, including content marketing, search engine opt...

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22Apr By ReviewIncNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

3 Huge Reasons Why Negative Reviews Help SEO

This post was sponsored by ReviewInc, opinions expressed in this article are the sponsor’s own. You get that notification of a new review in your inbox. Next, you hold your breath and recite a short prayer before opening the email. You’re bracing yourself for a negative review. Business owners like you regularly experience this dread; you know a picture can say a thousand words – so can a review (even with a character limit). We know consumers rely heavily on reviews for their business decisions. Therefore, your first thought may be to put your best foot forward and avoid any negativity like the plague. However, sometimes bad is good. Should I Remove Negative Reviews? You may be surprised, but no, do not delete negative reviews. It seems counterintuitive, but trust us – negative reviews ha...

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22Apr By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Increase Your Google Rankings: Tips from the Pros

Anyone who has ever tried to increase their Google rankings knows that it can be a daunting task. There are so many factors that go into ranking high on Google, and it can be hard to know where to start. In this blog post, we will discuss some tips from the pros on how to improve your Google rankings. We will cover everything from keyword research to link building, and we will provide you with a step-by-step guide on how to get started. If you’re ready to start climbing the ladder of Google success, keep reading! How to Do Keyword Research For any business that wants to succeed online, keyword research is essential. By understanding which keywords are most popular with users, you can ensure that your website is ranking highly for terms that will actually lead to clicks and conversions. Bu...

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21Apr By Bill HartzerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

50+ Business-Building Local SEO Tactics For SMBs

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results. Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search results. Most local SEO tactics fall into the following three categories. Optimizing local listings and citations. Optimizing your website and its content. Optimizing and working on incoming links. In this column, you’ll find over 50 specific things you can do right now to help improve your visibility in local search results, divided into those categories above. Optimizing Local Listings & Citations Let’s start with your NAP (Name, Address, and Phone Number) data. In order to get listed and ranked in...

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21Apr By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Experts: What They Do and Why You Need One

If you’re running a business, then you know that online visibility is key. You need to make sure that your website can be found by potential customers, and one of the best ways to do that is through search engine optimization (SEO). SEO can be tricky, though, and if you’re not familiar with all of the ins and outs, it’s a good idea to hire an SEO expert. In this blog post, we will discuss what SEO experts do and why you need one for your business. Why Your Business Needs an SEO Expert If you own a business, it’s important to make sure that your website is optimized for search engines. After all, what’s the point of having a great website if no one can find it? That’s where an SEO expert comes in. SEO experts can help to ensure that your site appears as high as possible in search engine re...

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20Apr By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Key Characteristics of Top SEO Companies

Working with a top SEO company can help your business grow dramatically through ranking well on Google and engaging your ideal customers. However, how do you know that a marketing firm is a top agency? Having a good answer to this question can help you save thousands of dollars and hours of frustration. Fortunately, there are key characteristics you can look for. Read on to learn how to identify top SEO companies so you can find the right marketing partner! Focus on Achieving Specific Client Goals Many businesses struggle to achieve their desired results with their marketing campaigns. Often, this is because they are not working with a top marketing agency that can help them to develop and execute a plan that is focused on achieving specific goals. The top SEO companies understand that ea...

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19Apr By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The “Other SEO Company”: When it’s Time to Switch

Many times a relationship is begun with good intentions, but it simply doesn’t work out. The same is true in business partnerships. If you’re looking for an SEO company but your current provider isn’t meeting your needs, it may be time to look for the other SEO company — the one that is the right fit. How do you know it’s time to switch? Here are some signs you don’t want to miss. Lack of Communication or Transparency Good communication is essential to any successful partnership, and that includes the relationship between a business and its marketing firm. If there’s a lack of communication or transparency, it’s a sign that the marketing firm isn’t a good fit for your business. Switching to a new firm can be a daunting task, but it’s worth it if it means better communication and more succ...

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16Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The SEO Process: Off-Page Optimization

It’s common to see SEO blogs that discuss on-page optimization, such as keyword research, creating great content, and making sure your website is well-structured. However, off-page SEO can be a bit more of a mystery.  In this blog post, we will discuss the off-page optimization techniques that can help improve your website’s search engine rankings. We’ll also provide some tips on how to execute these strategies effectively. So if you’re ready to learn more about the SEO process, keep reading! What is Off-Page Optimization? Although on-page optimization gets most of the attention in the SEO process, off-page optimization is just as important for getting your website to rank high in search results. Off-page optimization refers to all the activities that you do outside of your website to imp...

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16Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Small Businesses: How to Get Started

As a small business owner, you may be wondering how to get started with SEO. After all, with so many big businesses out there vying for the top spot on Google, it can seem like an uphill battle.  One way to level the playing field is to use an SEO campaign to improve your website’s ranking in search engine results pages. In this blog post, we will discuss how small businesses can get started with SEO and see improvements in their website traffic and revenue. The Foundation of an SEO Campaign: Your Website A website is the foundation of a small business marketing campaign. It’s the first impression potential customers will have of your business, so it’s important to make sure it reflects the image you want to project.  A well-designed website will showcase your products or services in the ...

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15Apr By Bill HartzerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

50+ Business-Building Local SEO Tactics For SMBs

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results. Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search results. Most local SEO tactics fall into the following three categories. Optimizing local listings and citations. Optimizing your website and its content. Optimizing and working on incoming links. In this column, you’ll find over 50 specific things you can do right now to help improve your visibility in local search results, divided into those categories above. Optimizing Local Listings & Citations Let’s start with your NAP (Name, Address, and Phone Number) data. In order to get listed and ranked in...

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14Apr By Brooke OsmundsonNo Comments

googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

9 Local SEO Tips From Top Experts

Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University. The symposium topics were filled with local marketing tips from top experts on everything from handling fake reviews, to SEO forecasting, and more. Attendees engaged in lively discussions on Twitter throughout each session, highlighting the speakers’ most helpful and tangible tips. Below are the top takeaways from each speaker and their respective session. 1. Write For Customers First and Google Second Charli Hunt, ProofContent Image credit: LocalU.org “If you just write content for Google’s algorithm (and not users first), you will be knocked off your top rankings perch.” Include local identifiers based on what customers are already searching for. Whether that’s nei...

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12Apr By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Small Business Digital Marketing Efforts That Produce Big Results

Digital marketing can be a daunting task for small businesses. There are so many platforms and strategies to choose from, it can be hard to know where to start.  In this blog post, we will discuss five digital marketing efforts that are guaranteed to produce big results for your small business. Whether you are looking to increase website traffic, generate leads, or boost sales, these five strategies will help you achieve your goals! A Well-Designed, Mobile-Friendly Website When we say that a website is well-designed, we mean that it’s easy to use, visually appealing, and user-friendly. A well-designed website will be responsive to different screen sizes, so it will look good no matter what device you’re using to view it. It will also be easy to navigate, with clear menus and calls to acti...

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11Apr By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways to Improve Web Traffic

Do you want more web traffic? Of course you do! In this blog post, we will discuss five ways that you can improve your website’s traffic. These tips are based on our many years of experience in the online marketing industry, and they have been proven to work. So, without further ado, let’s get started! Tip 1: Use Social Media One of the best ways to drive traffic to your website is to use social media. Make sure that you are active on all of the major social networking sites, and that you are regularly sharing links to your website’s content. If you can get other people to share your content, then you will see a significant increase in web traffic. Finding the right social media platforms is also important. As a business owner, you don’t have time to be everywhere. Instead, focus on the s...

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11Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Exceptional SEO Services to Help Your Website Rank Higher

If you want your website to rank higher in search engine results pages (SERPs), you need to hire an exceptional SEO company. A good SEO firm can help your site achieve higher rankings and increased web traffic. However, not all SEO firms are created equal. So how do you know which one is right for you? In this article, we will discuss the key factors to look for when choosing an SEO company.  Look for Experience When choosing an SEO company, the first thing you should consider is their experience. How long has the company been in business? Do they have a good track record of helping their clients achieve higher rankings? If you’re working with a new or inexperienced SEO firm, they may not be able to provide the results you’re looking for.   You should also make sure that the company has e...

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9Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Marketing Tips From a Toronto SEO Expert

Do you wish you could sit down with a marketing expert and get all of their best tips for small businesses? You’re in luck! This guide will share the top marketing tips we’ve collected, tested, and proved in the many years we’ve been helping small businesses succeed in digital marketing. If you need marketing advice that you can implement today, this article is for you. Let’s get started! 1. Start With a Plan The first step to any successful marketing campaign is to have a plan. You need to know who your target audience is, what you want to achieve, and what strategies you’ll use to get there. When we start working with clients, we first talk to them about what their goals are and what results would make them feel like their marketing strategy is a success. Then, we assess where their web...

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8Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Practices: How to Optimize Your Website and Increase Traffic

If you’re a business owner, then you know that online traffic is key to your success. You may also know that SEO is one of the best ways to increase your website’s traffic. In this blog post, we will discuss some effective SEO practices that will help optimize your website and increase traffic! Finding the Right Keywords One of the most important SEO practices is to choose the right keywords. When choosing keywords, you should consider what potential customers are likely to search for when looking for your product or service. You can use keyword research tools like Google AdWords Keyword Planner to find popular keywords in your industry. Once you’ve chosen the right keywords, you need to use them throughout your website. This means using them in your titles, headings, meta descriptions, a...

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8Apr By Brian FrederickNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

New Google Attribute Helps Businesses Promote Sustainability

Google now allows businesses to display their commitment to environmentalism in their Google Business Profile. This helps companies capitalize on growing eco-consciousness among consumers in the wake of concerns about climate change and sustainability. Increasing Number Of Customers Value Eco-Consciousness In a survey conducted by Google, 82% of consumers reported sustainability as a top priority when making purchasing decisions. Reflecting this, it has seen “recycling” as one of its most popular searches, with an average popularity score of 81 out of 100. Queries such as “climate change,” “sustainability,” and “renewable energy” have all also seen significant interest. A 2021 report by Ipsos, the world’s third largest research company, found 68% of people believe that if businesses do no...

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7Apr By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Marketing Tips for Business Owners: How to Grow Your Business

If you’re a business owner, then you know that marketing is key to your success. Without a strong marketing strategy, it can be difficult to grow your business and attract new customers.  In this blog post, we will discuss some tips for marketing your business effectively. We’ll talk about how to create a strong branding strategy, how to use SEO to improve your search engine rankings, and how to generate leads online.  By following these tips, you can help your business grow and reach new heights! Let’s get started. A Strong Branding Strategy Creating a strong branding strategy is important for any business, but it’s especially important for small businesses. Why? Because a strong brand can help you stand out from the competition and attract new customers. To create a strong brand, you ne...

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7Apr By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Where & How To Get The Right Reviews For Your Business

Customer reviews can help sell your product or service more effectively than any sales copy. Reading first-hand thoughts and opinions from other people is a crucial part of a customer’s journey. It can make the difference between converting a customer or losing them to a competitor. To that end, acquiring reviews needs to be treated as a priority – not an afterthought. How often do you buy big-ticket items, or professional services, without reading reviews first? If the answer is “never” or “rarely,” you’re among the majority of today’s consumers who follow the same path to purchase. Online reviews are so important to the success of your business that they should be a core component of your marketing strategy, right up there with PR and advertising. But where should you get started if you ...

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6Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Tips for Improving Your SEO Efforts

SEO is one of the most important aspects of any online marketing strategy. If you are not doing everything you can to optimize your website for search engines, you are missing out on a lot of potential traffic and revenue. In this blog post, we will discuss five tips that will help improve your SEO efforts and get your website ranked higher in search results. Keep reading to learn how to improve your SEO rankings today! 1. Target Relevant Primary and Secondary Keywords The foundation of SEO is using the right keywords.  You need to target both relevant primary keywords (the ones you really want to rank for) and secondary keywords (the ones that are related to your primary keywords). If you only focus on the primary keywords, you will have a hard time ranking for them. But if you throw in ...

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5Apr By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Where & How To Get The Right Reviews For Your Business

Customer reviews can help sell your product or service more effectively than any sales copy. Reading first-hand thoughts and opinions from other people is a crucial part of a customer’s journey. It can make the difference between converting a customer or losing them to a competitor. To that end, acquiring reviews needs to be treated as a priority – not an afterthought. How often do you buy big-ticket items, or professional services, without reading reviews first? If the answer is “never” or “rarely,” you’re among the majority of today’s consumers who follow the same path to purchase. Online reviews are so important to the success of your business that they should be a core component of your marketing strategy, right up there with PR and advertising. But where should you get started if you ...

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4Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Services for Small Businesses: What to Expect

Small business owners know that they need to improve their digital marketing, especially when the world is facing a shift in consumer behaviour due to COVID-19. The question is, how can you adapt, especially if you have limited resources? For most companies, the answer is to connect with a reputable provider of SEO services. These services will help your website gain more traffic, connect with your ideal audience, and help grow your business. What can you expect when you work with an SEO professional? Let’s take a look! Why Your Business Needs SEO Services The world of business is constantly evolving, and in order to stay ahead of the competition, it’s important to utilize all the tools at your disposal. SEO services are one such tool – and arguably, one of the most important. It’s estima...

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2Apr By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What to Expect from Your Digital Marketing Agency

If you’re like most business owners, you probably don’t have the time or resources to manage your own digital marketing campaigns. That’s where a digital marketing agency comes in. A good digital marketing agency can help you grow your business and reach your target audience online. But what should you expect from your digital marketing agency? Today we will discuss what to expect when you sign up, what services you can receive, and more. Let’s get started! What to Expect When You First Sign Up The onboarding process when you first sign up will tell you a lot about how the agency will treat you. You should expect to feel important, like your project matters to the marketing agency. Unfortunately, some large firms don’t prioritize smaller clients, which is why it’s usually best to work wit...

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2Apr By Adam ProehlNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

103 Small Business Marketing Ideas To Help You Grow

As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with proven ways to improve your online presence, build your email list, engage prospective customers in social, and drive measurable revenue. In this column, you’ll find 103 small business marketing ideas designed to help you grow your business either through gaining new customers or retaining existing ones. And you can actually execute these ideas on your own! Keep reading for tactics you can use in your small business to create better and more content, grow your social presence, acquire and retain customers, and more. Creating Content If you’ve been paying attention, you know you need content. It ...

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1Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The 3 Pillars of Winning SEO Campaigns

If you’re looking to improve your website’s SEO, you need to start with a solid foundation. In this blog post, we will discuss the 3 pillars of winning SEO campaigns. By following these tips, you can improve your website’s ranking and attract more visitors. That means improving your digital presence and getting more customers, which directly impacts your business’s bottom line. If you’re ready to be more successful online, you’ll want to implement these pillars today! Pillar #1: SEO-Friendly Web Design The first step to successful SEO campaigns is to have a well-designed website. Your website should be designed with search engine optimization in mind. That means using the right keywords, having well-written content, and providing a good user experience. If your website is not optimized fo...

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31Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Small Businesses Use a Marketing Agency

Whether you own a plumbing company, lawn care business, or B2B SaaS company, there’s one thing all small businesses have in common. You need to promote your company, but you don’t have unlimited resources to do so. Fortunately, from social media and email campaigns to digital ads on Google and Facebook, the amount of tools you have at your disposal has never been easier to use or more affordable. However, they can also be overwhelming. That’s where partnering with a high-quality marketing agency comes in. If you’d like to focus on your core business while experts handle your marketing, an agency can give you that freedom. Let’s look at some core reasons why small businesses use marketing agencies. Marketing Agencies Provide a Wide Range of Services One of the biggest reasons to partner wi...

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29Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Finding a Toronto SEO Company: Common Questions

As a business owner, you’ve probably heard a lot about search engine optimization (SEO). You know that the process helps you rank more highly on search engines, which can bring you more website traffic and more customers. However, you probably have some questions about SEO and how to work with a Toronto SEO company. This article will answer many of the questions we often get from our clients so that you can have more confidence as you move forward with digital marketing. Read on to get your key questions answered today! How Does SEO Work? Google has a complex algorithm that is focused on serving users with the most relevant, useful information in response to their queries. SEO works by optimizing your website for certain keywords so that Google recognizes your website as relevant and help...

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28Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Do Businesses Promote Their Products?

When it comes to promoting your business, there are a lot of different methods you can use. But, no matter which method you choose, the goal is always the same: to get more people interested in what you have to offer. Promoting your products and services is the way that you attract attention to your company. You can do this online, offline, or some combination of the two, but the fact remains that promoting your business is the only way to grow. Let’s take a look at why promotion is so important and how to market your business effectively. Why Promoting Your Business is Essential There are a number of reasons why promoting your business is essential. For one, it helps you reach more potential customers. And, as any business owner knows, it’s important to reach as many potential customers ...

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28Mar By Ben FisherNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and develo...

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27Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The 5 Best Places to Promote Your Business Online

Promoting your business online doesn’t have to be as difficult as it may seem, especially if you know where to find the most active, engaged audience for your product or service.  In fact, there are five specific places that you can promote your business online where you can be sure you’ll reach precisely the right people who are searching Google and other search engines at that exact moment they want exactly what you’re offering.  Here are five of the best places to promote your business online right now. Google Business Profile The first thing you should start with is a Google Business Profile. Your Profile is an easy way to manage your business on Google and create a custom page for your company. This will help establish your business as an authoritative source of information and make ...

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26Mar By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Google Removed 7 Million Fake Business Profiles In 2021

In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. Additionally, Google prevented tens of millions of fake business profiles from being created, and disabled over a million user accounts belonging to “bad actors.” Verifying the legitimacy of information in Google Business Profiles and Google Maps is increasingly challenging, as the number of contributions continues to rise year over year. Google now receives 20 million contributions every day from people using Maps, such as updated business hours, contact information, photos, and reviews. Here are the key highlights from Google’s report on what goes into keeping Maps & Business Profile information accurate. How Google Keeps Local Bus...

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26Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Questions to Ask As You Look For the Best SEO Company

Do you know how to find the right SEO company for your needs? There are many reasons why it is important to find the right SEO company. One of the most important reasons is that SEO is one of the best ways to improve your website’s visibility and ranking on search engines. By working with an experienced and reliable SEO company, you can get the results you need to grow your business. SEO is not a one-time process; it needs to be maintained over time in order to continue to see results. That’s why it’s important to find an SEO company that you can trust to help you achieve your long-term SEO goals. Fortunately, you can find the best SEO company by asking the right questions. Here are the things you should ask before you commit to an SEO marketing partner. What is the Customer Support Like? ...

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25Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Search Engines: Expectations vs. Reality

Can search engines really do EVERYTHING? It may seem like it, but the truth is they don’t always meet our expectations. As a small business owner trying to use search engines to increase your business, it’s important to understand the expectations vs. reality of Google and other search sites. Let’s look at a few expectations people have about Google that are a bit unrealistic, and what the truth really is. Expectation: Google Will Always Provide Accurate Results Google is a search engine that uses a complex algorithm to provide the most accurate results possible. The algorithm takes into account many factors, including the relevance of a website to the search terms, the number and quality of links to a website, and how recently a website has been updated. Google is known for providing acc...

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24Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

5 SEO Strategies That Don’t Work

Everyone wants to rank more highly in search engine results, especially Google. However, that doesn’t mean every strategy or suggestion on how to optimize your website works as promised. There are a lot of strategies that used to be widely accepted and even successful that no longer work today. Sometimes this is because standards change, and other times it’s because Google began to detect websites using unethical practices and punish them. Let’s take a look at 5 SEO strategies that simply don’t work so you can avoid them! Keyword Stuffing Keyword stuffing is a technique used to improve a website’s ranking in search engine results pages. This is achieved by adding keywords to the website’s content, which is then read by the search engine crawlers. The idea behind this technique is that the...

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23Mar By Dan TaylorNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why NAP & User Experience Are Crucial To Local SEO

NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories and social bookmarking sites aren’t just used by Google – they’re used by humans, too. Maintaining a high level of consistency and accuracy reduces the risk of mistakes being made by search engines mechanically processing the data. It also reduces the risk of user friction should a potential customer trying to contact your business come across an incorrect phone number, store hours, or email address. And, if Google comes across five differen...

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22Mar By Anna CroweNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Types Of Content That Will Help Your Local SEO

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served Google Business Profile, Google Map, and local review information. Sadly, local websites are pushed down further and further in the local SERPs. In 2020, more than 65% of all Google searches resulted in the user getting the information they needed from the search results page. That number grew from 50% in 2019. Your website plays second fiddle to Google Business Profile and other Google search result features now. Back in the day, ranking for local SEO used to be pretty straightforward. You’d add your NAP ...

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21Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Signs You Need Toronto SEO Services

Are you struggling to rank where you want to on Google’s search results? Wondering why your awesome website isn’t getting any traffic? If so, there’s probably something wrong with how you’ve optimized your website. SEO is a difficult process that can take a lot of time and effort. It’s important to remember that doing SEO alone isn’t easy, and it’s often best to hire a professional to help you out. In this guide, we’ll look at six signs that you need Toronto SEO services. 1. You’re Not on Google’s Page 1 For Your Main Keywords If you’re not ranking on the first page of Google, you’re missing out on a lot of potential traffic and business. In fact, studies have shown that the majority of web traffic comes from the first page of search engine results pages (SERPs). This is why it’s so impor...

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