Wednesday, October 27Digital Marketing Journals

Tag: Marketers

What Should Local Marketers Pay Attention To?
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What Should Local Marketers Pay Attention To?

This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as:Security enhancements Bug fixes Changes to the interface New features and functions Improvements to native appsWhen it comes to app improvements, Apple Maps users have not been left behind by iOS 15. There are noteworthy developments for local SEOs to be aware of. These improvements to the Maps app have prompted some in the tech industry to declare that Apple could finally be offering a worthy alternative to Google Maps. “Far from the fiasco of a launch it experienced in 2012, Apple Maps has recovered to become a legitimate challenger to Google Maps” – Neuf.tv “Apple Maps hot on the heels of Google Maps with new iOS ...
TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips

TikTok may be good at inspiring new meme trends and promoting the latest music. But can it also help automotive marketers sell cars? Are TikTok users open to auto ads, and are they looking for car-related content within the app? As it turns out, they are, based on the latest insights included in a new, 33-page ‘Auto Playbook 101’ published by the platform. The guide looks at a range of key engagement trends and case studies – you can download the full guide here, but in this post, we’ll take a look at some of the key elements. First off, TikTok highlights the popularity of auto content in the app, with 60 billion views of car-related content in the first half of 2021.The guide also outlines key auto trends, including the types of cars TikTok users are most interested in.The guide a...
5 Reasons Small Business Owners & Marketers Can’t Miss the 2021 Local Search Summit
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5 Reasons Small Business Owners & Marketers Can’t Miss the 2021 Local Search Summit

5 Reasons Small Business Owners & Marketers Can't Miss the 2021 Local Search Summit - Whitespark Small business owners and local marketers rejoice! The Whitespark Local Search Summit is only 11 days away. This is THE local marketing event of the year and one you won’t want to miss. Join the top minds in the indust...
Compelling Brand Storytelling for Marketers
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Compelling Brand Storytelling for Marketers

In recent years, it's become fashionable for marketers to describe themselves as "storytellers" for their brand. But many brand narratives are deadly dull. That's because they lack the one element that every good writer uses: conflict. Every great story, whether a novel, play, film, or TV series, is based on a dramatic conflict—a protagonist's struggle to get what he or she wants in the face of seemingly insurmountable obstacles. That tension is what gets us interested and keeps us hooked: We want to know whether our hero will succeed or fail. Without that element of jeopardy, a story can be flat, predictable, boring. Sadly, much of branded content and brand storytelling is all of those things. The characters and setting are nice, lest they reflect badly on the o...
How Social Media Marketers successfully Run Livestream Stores
Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Social Media Marketers successfully Run Livestream Stores

Social Media has come a long way since the days of teaching ourselves basic HTML and editing a top friends list on a MySpace page. Despite the controversial recent changes many platforms are turning social into more of an e-commerce platform—ahem, Instagram—the change is starting to be accepted, utilized, and social media marketers are beginning to make the most of it. In this article, we’ll explore ways to successfully run Livestream stores to increase sales for your business while building trust and engagement with your social following. What is a Livestream store? A Livestream store is a place where someone can buy a product directly from a live video. It means they never have to leave the video to purchase, and they can ask questions or place requests to the presenter of the...
The Ultimate Guide For Marketers
Blog, How To, Social Marketing Strategies, social media, social media marketing, twitter

The Ultimate Guide For Marketers

The idea must have crossed the head of every single person on Twitter – how to verify my Twitter account?  There is something about that blue tick. Isn’t it? The very thought of standing out as a celebrity on Twitter among 353 million monthly active users worldwide is nearly unearthly. So, how to get that coveted symbol of approval?  In this article, we will take you through the process of verifying your account on Twitter and a few tips that can increase your chances of getting the ultimate blue badge. Why is it essential to verify your Twitter account? Having a Twitter verified symbol can boost your credibility tenfold and also work wonders for brands and businesses marketing on Twitter.  Any prospect on a research spree will be inclined more towards a Twitter account with a Twit...
Snapchat Public Profiles: What Marketers Need to Know : Social Media Examiner
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Snapchat Public Profiles: What Marketers Need to Know : Social Media Examiner

Snapchat Public Profiles: What Marketers Need to Know : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Get our 13th annual Social Media Marketing Industry Report! (40 pages, 50+ charts) of 4,300+ marketers. You'll discover which social networks marketers most plan on using, their organic activities, paid social plans, and much much more! More than 400,000 people have downloaded this report. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THE...
15 Best Free Advertising Sites for Business Owners & Marketers
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15 Best Free Advertising Sites for Business Owners & Marketers

Adding your products and services to free advertising sites is a quick, easy, and affordable way for your business to gain exposure. This is especially true for local businesses.The majority of free advertising sites are built for local businesses in a classified ads layout and structure.However, as you’ll see, the beginning of our list is focused on other free advertising options that many marketers searching for free add space are much more interested in.And thanks to free business advertising sites, you don’t have to choose between reaching your target audience and spending all of your limited marketing budget for a single campaign.Here are the 15 best free advertising sites for entrepreneurs and digital marketers in 2021:Facebook MessengerGoogle My Busin...
How Marketers are Staying Up-to-Date in the Era of the iOS 14 Update
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How Marketers are Staying Up-to-Date in the Era of the iOS 14 Update

Ever since Apple CEO Tim Cook officially announced the new privacy features included with the iOS 14 update in December of 2020, the marketing world has been plotting our adjustments and strategies for operating under these new guidelines. We had time to prepare, and we did. But now iOS 14 is active, so we get to observe real-life examples of how familiar brands are evolving under the iOS 14 update marketing impact. Just a quick refresher on iOS 14 developments: Apple announced a new privacy initiative last year that gives users the option to opt-out of IDFAs. IDFAs (Identifiers For Advertisers) are third-party trackers that report data about user activity back to the advertisers. The operative effect of this change is a much smaller population of iOS users who will be susceptib...
7 Ways for Social Marketers to Avoid Social Media Burnout
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

7 Ways for Social Marketers to Avoid Social Media Burnout

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently. How do you unplug when being plugged in is your job? Can you actually downward dog your way out of a downward spiral? Where do you schedule a “digital detox” into the daily grind?i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. i don't know how much longer i can do this. — amy b (@arb) January 7, 2021The need to address social media burnout is urgent as pressures mount, conditions worsen, and th...
Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner
email list, Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
A Marketer’s Quick Guide to Dynamic Ads
advertising, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

A Marketer’s Quick Guide to Dynamic Ads

Remember when you'd go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days. (more…)
23 Pinterest Statistics That Matter to Marketers in 2021
facebook, facebook marketing, instagram, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

23 Pinterest Statistics That Matter to Marketers in 2021

Pinterest statistics are an essential component of marketing strategies both on and off the platform. At a glimpse, they help marketers understand Pinterest audiences and identify trending content. Social media statistics are widely shared in marketing circles online. But not every stat is relevant, reliable and up to date. We’ve rounded up the Pinterest stats that matter based on the latest data pulled straight from the source.Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.General Pinterest stats See how Pinterest stats measure up against other social media networks and beyond. 1. Pinterest is the 14th largest social network in the world As of January 2021, Pinterest ranks as the 14th largest p...
30 Best Digital Marketers to Follow in 2021
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30 Best Digital Marketers to Follow in 2021

Digital marketing has become its own niche for influencers, with many marketers achieving near rockstar status and cult followings. With so many mavens, influencers, and gurus out there, where do you go for trustworthy tips of the trade? Who are the best digital marketers to follow in 2021? “There are so many gurus and experts who talk about how to do marketing. It’s kind of a joke. Of course, no one’s intentionally trying to create bad quality stuff, yet most of the efforts that we spend as marketers go nowhere.” – Larry Kim, WordStream founder, and MobileMonkey CEOThe digital marketing landscape is a rollercoaster of constant change. Following industry leaders on social media is the best way to keep track of new trends or opportunities. The best digital markete...
Important User Stats for Marketers
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Important User Stats for Marketers

Instagram demographics give marketers a way to get to know the people behind the numbers. And with more than one billion people on the social network across the globe, there’s a lot of people to get to know. Demographic insights should inform your Instagram marketing strategy, especially if you’re new to the platform. You can also use demographics to compare your current Instagram audience to audiences you’d like to reach, whether through organic marketing or Instagram ads. Learn about age, location, gender, and other Instagram demographics so you can tailor your strategy and content for the right audience.Download the complete Digital 2021 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target...
B2B Marketers’ Pipelines & Budgets: Covid’s Impact
Digital Marketing, digital mkt, Internet marketing, Online Marketing

B2B Marketers’ Pipelines & Budgets: Covid’s Impact

Most B2B marketers say the COVID-19 pandemic has led to a decrease in Marketing-created pipeline of leads, and most also say the pandemic has led to a decrease in their marketing budget, according to recent research from Demand Spring. The report was based on data from a survey conducted in late 2020 among 72 B2B marketers in North America. Some 30% of B2B marketers say the pandemic has decreased their marketing-created pipeline by less than 20% and 28% of B2B marketers say the pandemic has decreased their pipeline by more than 20%. Just over one in five (21%) of B2B marketers say their marketing-created pipeline has increased because of the pandemic and the same share say there has been no change. COVID-19's impact on marketing budgets Some 55% of B2B...
30+ Amazing Instagram Statistics Marketers Need To Know About in 2021
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30+ Amazing Instagram Statistics Marketers Need To Know About in 2021

While compiling the 31 absolute best Instagram statistics I could find, I didn’t cut any corners. Meaning I zeroed in on why Instagram for business is a rapidly growing channel.Instagram has continued to be a big deal since I first updated this article in 2018. That’s why I’ve dedicated quite a few posts on Inc. to discussing why your brand needs to be on Instagram and how you can make the most of it.For one, engagement on Instagram is super high. That’s why many of the top brands in the world are on Instagram.In addition, Instagram can help drive business and generate income for your company – even if you’re a small business.One key to success on Instagram, naturally, is posting stunning visuals. If you need some inspiration, check out these seven awesome Instag...
44 Instagram Statistics That Matter to Marketers in 2021
facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

44 Instagram Statistics That Matter to Marketers in 2021

2020 was a year of new developments at Instagram, with some interesting new Instagram statistics emerging along the way. Now much more than a photo-sharing platform, Instagram has launched a ton of features to help businesses market and sell directly from the app. As you plan your Instagram marketing strategy for 2021, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram stats you need to be aware of this year.Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Fast stats for instagram 1. Instagram turned 10 years old in 202...
How Google is Helping Marketers Navigate Shifting Shopping Behaviors
e-commerce, facebook, facebook marketing, Google, holiday 2020, holiday shopping, Marketing, online shopping, Social Marketing Strategies, social media, social media marketing, virtual shopping, youtube

How Google is Helping Marketers Navigate Shifting Shopping Behaviors

October 20th, 2020 Marketing Erica Perry The 2020 holiday season will undoubtedly look a little different this year, but one thing that is unchanged: it is still a time of peak demand and a critical time to connect with consumers. With just under 70 days until Christmas, brands are scaling their efforts as best they can an...
Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]
Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing

Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]

The other day, I was on a run and listening to my trusty Spotify playlist. Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones.It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. This experience made me curious about what other kinds of advertisements our team at HubSpot had tested out this year. So I sat down with a few folks on our advertising and editorial teams. Below, they share some interesting lessons and takeaways regarding the different platforms and audiences they tested in 2020.Advertising Experiments HubSpot Tried in 2020 “While HubSpot has traditionally been relatively direct response-focused (with software signups being the main acquisition goal), one...
The Best Free Graphic Design Software for Marketers and Beginners
Digital Marketing, digital mkt, email outreach, Infographics, Internet marketing, Online Marketing

The Best Free Graphic Design Software for Marketers and Beginners

When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through on search engine results. (more…)
5 Mobile Trends Marketers Should Know for 2021
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5 Mobile Trends Marketers Should Know for 2021

November 11th, 2020 Marketing Erica Perry In 2020 consumers have reshaped their daily lives. They expect brands to tap into innovative ways to engage with them at virtually every stage of the journey in a world where digital connections are the new norm. Through mobile devices and video we’ve endeavored to create shared ex...
20 Lead Generation Tools for Growth Marketers in 2021
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20 Lead Generation Tools for Growth Marketers in 2021

The best lead generation tools make it easy to capture quality leads with as little manual outreach and follow-ups as possible. However, building a scalable lead generation machine is quite a challenge. So, when you get that machine rolling, it’s extremely rewarding.In 2021, there are hundreds of lead generation tools to choose from, and naturally, some are built better than others. Furthermore, many of them no longer provide the same ROI as they once did due to overused strategies and a lack of further innovation.This is why I’m sharing 20 lead generation tools with you that I know can grow your business from hands-on experience. With a combination of the following on-page, inbound, and outbound lead generation tools, you’ll be able to quickly identify and convert lea...
What Facebook Messenger’s “Promotion Ban” Means for Marketers Like You
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What Facebook Messenger’s “Promotion Ban” Means for Marketers Like You

Facebook recently announced that, starting July 31st, Facebook Business Pages can no longer send broadcast messages to their subscribers…sort of. (Keep reading to find out what they actually said and what it means). This caused a lot of chatbot marketers to freak out.We also got a lot of questions about this from potential Bot Academy students when we opened enrollment last week.Here’s the deal. Bot Academy’s founder, Andrew Warner, has access to a lot of insider information so we’ve been preparing for this for a while. Here’s how we knew this was coming:As an investor in multiple chatbot companies, Andrew has been in the loop about how they were preparing for the policy update. Andrew hosts a popular startup podcast, Mixergy. His fans slip him ins...
Google Analytics 4: What Marketers Need to Know : Social Media Examiner
Expert Interviews, facebook, facebook marketing, Google Analytics, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Google Analytics 4: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How Three New Instagram Shopping Tools Could Help Marketers Boost Sales
Digital Marketing, digital mkt, Instagram Marketing, Internet marketing, Online Marketing

How Three New Instagram Shopping Tools Could Help Marketers Boost Sales

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app.And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform. But, while Instagram has been a great place for brands to engage target audiences, it hasn't always been easy for those companies to turn their followers into customers. When the app launched, Instagram only allowed links in profile bios. Shortly after, the platform allowed users to place links in Stories -- but only if they had a verified account or more than 10,000 followers. This meant that smaller or less-followed brands had to think strategically to get their Instagram audi...
How marketers can identify the right ABM vendor
Digital Marketing, digital mkt, Internet marketing, Online Marketing

How marketers can identify the right ABM vendor

Identify exact capabilities needed before vendor selection or renewing contractUp until around March this year, marketing and selling to business accounts didn’t just take place online. There were conferences, trade shows, in-person meetings and demos. Over the last few months, the emphasis has, of necessity, shifted to digital — which means renewed focus on ABM solutions.With such a mix of ABM solutions out there, how can marketers ensure that they select one which advances their goals? It all starts with identifying your exact needs and desired outcomes.“A very simple definition of ABM is leveraging existing marketing elements creatively, to help sales close the deal,” B2B marketing author and consultant Pam Didner said during a recent episode of MarTech Live. “Depending on ...
The 5 Best Ebook Formats for Marketers [Free Templates]
Digital Marketing, digital mkt, Internet marketing, Lead Generation, Online Marketing

The 5 Best Ebook Formats for Marketers [Free Templates]

Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business. Whether you're just getting started with ebook creation as a marketing tool, or you're reconsidering the role of ebooks in your existing content strategy, you're likely asking yourself an important question: What is the best ebook format for the ebooks in my marketing library?It's important to note that this question can be answered in two different ways: (more…)
TikTok Launches New Small Business Resource Center for Marketers
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Launches New Small Business Resource Center for Marketers

As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools and explainers to help SMBs tap into the fast-growing app.As explained by TikTok: "From success stories to creative tools and free webinars, it has everything you need to grow your small business on our platform." As noted, the platform includes a range of helpful tools, including case studies:And creative tools for your campaigns:There are also webinars, details on TikTok ad and performance metrics, and links to a range of other business resources.TikTok has had a tumultuous year, with a total ban on the app in India, and an ongoing legal battle for its survival in the US. Yet, despite this, TikTok ha...
Why Digital Marketers Should Target Gen X and Boomers
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Why Digital Marketers Should Target Gen X and Boomers

The COVID-19 pandemic has accelerated online engagement by Gen X and Baby Boomers, making those cohorts more valuable than ever for digital marketers, according to recent research from GlobalWebIndex. The report was based on data from GlobalWebIndex's running online survey of thousands of Internet users around the world. Gen X and Baby Boomer consumers rapidly embraced a wide range of digital behaviors in 2020, the researchers found. For example, the proportion of people around the world in both generations using finance apps, contactless payments, and online grocery services increased significantly last year. Mobile Has Been Key to Digital Adoption A key driver in the adoption of digital platforms and services by Gen X and Boomers has been mobile: The...
YouTube Ad Targeting: What Marketers Need to Know : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube, YouTube Ads

YouTube Ad Targeting: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));