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[2021] How to Interpret Google My Business (GMB) Insights
Posted Mar 4, 2021
by Joy Hawkins
Updated March 4, 2021
There are many questions that often come up about how to properly interpret Google My Business Insights. I’m going to break down the different sections and explain what they mean.
For an overview of the new Mobile vs Desktop breakdown and the upcoming display to track driving directions, website clicks, and bookings via GMB, check out this article about the 2021 GMB Insights Update.
How Customers Search for your Business
This chart is only reporting on impressions (not clicks).Direct = People that are searching for your business b...