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Top GMB Insights Trends Enterprise Brands Need to Know

4May

By Roger MonttiNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Top GMB Insights Trends Enterprise Brands Need to Know

New research from Rio SEO shows dramatic effects on Local Search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance.Rio SEO tracked consumer trends across over 200,000 locations in a range of verticals.The report covers these categories.Business ServicesFinancial servicesSit-down restaurantsQuick Service RestaurantsRetailHealthcareHospitalityMassive ImpactAdvertisementContinue Reading BelowIt’s widely known that the impact on business was massive. But this new research shows how the pandemic affected website clicks, click to call, and driving direction clicks.According to Rio SEO:“Without question, COVID-19 had a massive impact on the local search landscape in 2020. Across the over 2...

Staggering Insights Into Travel App Development For Small Businesses | by Amyra Sheldon | Apr, 2021

27Apr

By Amyra SheldonNo Comments

ai bot, ai chat, ai chatbot, app-for-small-business, best chatbot, business-travel-app, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, robot chat, travel-app-development, travelmobileapp

Staggering Insights Into Travel App Development For Small Businesses | by Amyra Sheldon | Apr, 2021

Travel App Development Can Save Your Drowning Business During COVIDTravel apps can help small businesses regain a hold on a dying market. Glean insights about travel app development & why to invest in it.The mobile comes with handy options when it comes to planning your travel. Currently, 80% of travelers use mobile for planning their travel trips and find the best option for trips. Indeed, the coronavirus has a negative impact on this market. However, the businesses are coming back to their previous state with the initiation of vaccinating.If you are striving to boost your travel business growth and drive in more revenue, it is the perfect time to leverage the earnestness of people to travel and their mode of search on mobile. So, investing your time & money into mobile app dev...

[2021] How to Interpret Google My Business (GMB) Insights

5Mar

By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

[2021] How to Interpret Google My Business (GMB) Insights

Posted Mar 4, 2021 by Joy Hawkins Updated March 4, 2021 There are many questions that often come up about how to properly interpret Google My Business Insights. I’m going to break down the different sections and explain what they mean. For an overview of the new Mobile vs Desktop breakdown and the upcoming display to track driving directions, website clicks, and bookings via GMB, check out this article about the 2021 GMB Insights Update. How Customers Search for your Business This chart is only reporting on impressions (not clicks).Direct = People that are searching for your business b...

Snapchat Shares New insights into Consumer Behavior and Trends

24Dec

By Andrew HutchinsonNo Comments

snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Shares New insights into Consumer Behavior and Trends

Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions. As per Snapchat: "The events of 2020 changed the way we work, shop and stay in touch, creating what became known as the “new normal”. Now, as we build hopes of recovery in 2021 and beyond, it’s time to focus on the next normal." Snapchat has collected a range of trends and insights into a new, 15-page report called 'Strategies for the Next Normal', which outlines how habits have changed, and what it means for your approach.Snap has identified several key shifts, including the rise of mobile eCommerce, the resurgence of QR codes for ma...

23Dec

By SMW StaffNo Comments

engagement, facebook, facebook marketing, Hootsuite, Marketing, purpose-driven, purpose-driven marketing, ROI, Social Marketing Strategies, social media, social media marketing

5 Insights to Boost Your Brand’s Social Presence in 2021 and Beyond

December 10th, 2020 Marketing SMW Staff It’s been a whirlwind of a year and anticipating what lies ahead is no easier to navigate. Our friends at Hootsuite launched their 5th annual Social Trends report illuminating the top trends set to shape brands in 2021 and how to adapt and thrive. You can download the full report her...

Snapchat Shares New insights into Christmas and New Year’s Trends

21Dec

By Andrew HutchinsonNo Comments

snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Shares New insights into Christmas and New Year’s Trends

Looking to make that last-minute push for your Christmas campaigns, or planning your marketing approach ahead of what will be a very different New Year's celebration? This week, Snapchat has provided some new insight into how its users are approaching the holiday season, which could have some bearing on how marketers angle their campaigns for such. First off, on Christmas trends - Snapchat says that the majority of its users are planning to celebrate with family, however they can, with holiday movies and outdoor activities high on the list. That's in line with general holiday trends, but it is worth noting that more people will be taking part in smaller, more intimate gatherings this year, which could place more emphasis on these activities than in times past. Snapchat also notes that ...