Friday, May 1Digital Marketing Journals

Tag: B2B

B2B Marketing in 2024: What’s in & What’s Out
26Mar By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Digital Advertising, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

B2B Marketing in 2024: What’s in & What’s Out

If there’s one thing we know for sure, it’s that the only constant in life is change.  That’s especially true in the world of B2B marketing.  From privacy updates to ad platform changes to new regulations and more, there are always changes afoot. To help our customers (and ourselves!) stay on top of this crazy industry, we sat down with five experts to talk about what’s in and what’s out this year when it comes to B2B marketing and advertising. To say we got some great tips would be an understatement!  From email to MQLs to LinkedIn and even design, our panelists absolutely brought it. While we aren’t going to dive into every tip our panelists provided (you can watch the webinar for that), we are going to give you a few of the highlights.  So, let’s dive into these exp...
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9 B2B Influencer Marketing Case Studies and Success Secrets
1Feb By Megha SharmaNo Comments
Blog, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

9 B2B Influencer Marketing Case Studies and Success Secrets

The power of influencers can turn a brand into a phenomenon and a product into a movement.  The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It offers a road map to navigate success through the competition. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to ho...
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28 B2B Marketing Tools For Companies Ready to Grow in 2024
27Jan By Vince MagalineNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Marketing Tools, robot chat

28 B2B Marketing Tools For Companies Ready to Grow in 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? I certainly have, multiple times. It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. And it’s software that’s driving this dramatic shift. So, what are the best B2B marketing tools to add to your arsenal right now? We’ve broken our 15 favorite tools into the following categories: See Who Is On Your Site Right Now! Turn anonymous visito...
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Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report]
20Jan By Larry KimNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, Outbound Email Marketing, robot chat

Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report]

This content is password protected. To view it please enter your password below: Password: The post Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report] appeared first on Customers.ai.
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5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies
9Jan By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, Outbound Email Marketing, robot chat

5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation.  This year alone we’ve witnessed significant shifts that require strategic adaptability. Take, for instance, the ripple effects of iOS 17 privacy changes and the upcoming Google Chrome Cookie Deprecation, both casting a profound impact on tracking and data collection practices.  Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox.  These challenges underscore the importance of thinking ahead. If we’ve learned anything over the years, it’s that things aren’t going to slow down. The only constant is change, right? We have to be ready.     Let’s dig into five practical ...
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B2B Outbound Sales: Your Guide to Highly Targeted Outreach
30Nov By Anna SonnenbergNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Outbound Email Marketing, robot chat

B2B Outbound Sales: Your Guide to Highly Targeted Outreach

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack.  It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier.  It’s why we launched B2B by Customers.ai. For years, B2B sales teams have relied on tools like Demandbase, ZoomInfo, and Clearbit to identify who has visited their site. The problem as most people know – is these tools identify the companies visiting you. But companies are not buying from you – people are! And now, Customers.ai bridges that gap. We can tell you who is visiting your site at the individual level, giving you names, business emails, Linkedin profiles, and more! It’s a true game changer and we ar...
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6 Skills to Boost Your B2B Customer Acquisition and Sales
28Nov By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

6 Skills to Boost Your B2B Customer Acquisition and Sales

Purchasing a B2B enterprise is an exciting part of your entrepreneurship journey. However, entrepreneurship does not stop at owning a business; it involves a never-ending learning process and putting new skills into action. This enables you to incorporate your existing and new skills to add value to your newly acquired business. In this post, we will explore the different skills you need to make your business investment thrive. Active listening is a vital skill for salespeople to connect what buyers need with what sellers offer. It is also crucial for successful sales discovery. A recent report on LinkedIn showed that B2B buyers value active listening skills even more than building relationships. It helps both buyers and sellers to be on the same page. Here are some tips for better active...
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How to Conduct an Effective B2B Competitor Analysis
26Nov By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, Internet marketing, Mobile Marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Conduct an Effective B2B Competitor Analysis

We like to believe we know our competitors in the business all too well. Perhaps, you have kept tabs on their social media profiles and blogs, but unfortunately, this technique may not be enough. When did you last examine them more closely? Are they introducing a new element that might harm your market share? Are they gaining a large audience on LinkedIn? What about fresh target keywords? Are they creating content on a subject that appears unrelated to what they usually offer? Why is that important? To outperform others, paying close attention is a powerful method. What Is a Competitor Analysis? A competitor analysis involves studying your competitors closely. It means understanding who your competition is, how they sell and market their stuff, and where they succeed in your market. The f...
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Want Better B2B Leads? Here are the Digital Marketing Strategies You Need
18Jan By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Want Better B2B Leads? Here are the Digital Marketing Strategies You Need

Generating leads is essential for any business-to-business (B2B) company. And, as the world increasingly goes digital, the best way to generate high-quality leads is through your company’s online presence. In this blog post, we will discuss the top three digital marketing strategies that you need to be using to get better leads. We’ll also talk about how to implement them — including finding the right marketing partner for your business. Keep reading to learn more! An Optimized and Compelling Website Your website is the online equivalent of your brick-and-mortar store. It’s the first thing customers see when they’re considering doing business with you, so it’s important to make a good impression. it’s important to ensure that it’s optimized and filled with compelling content. Visitors sho...
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LinkedIn Previews New Job and B2B Product Search Options Coming in 2023
1Jan By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing, twitter

LinkedIn Previews New Job and B2B Product Search Options Coming in 2023

With 2022 coming to an end, LinkedIn has previewed some of its planned updates for the new year, including new job category filters, which align with trending career shifts, and improved search options for product listings in the app. Yes, you can list your business products on their own pages on LinkedIn. In fact, there are over 90,000 product listings now active in the app. First off, on LinkedIn’s new job search filters - in order to better align with the way that people are searching for their next role, LinkedIn will soon test new job listing categories, based on location, company, role flexibility and more. As you can see in this example, LinkedIn’s job categories will split advertised roles into different, trend-aligned segments, to help you discover more opportunities aligned with...
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Omnichannel Strategy in B2B Marketing
8Apr By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Omnichannel Strategy in B2B Marketing

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to the audience via mult...
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8 Tips for Efficient B2B Email Marketing Campaigns
24Nov By Elisabeth StrasserNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

8 Tips for Efficient B2B Email Marketing Campaigns

By Elisabeth Strasser November 23, 2021 Get the eight tips to help you create efficient B2B email marketing campaigns so your business can grow using email marketing. Did you know, for every $1 spent on email, businesses see an average of $42 return. It’s even higher for B2B, that’s why marketers widely use it to nurture leads.  Like any other marketing technique, B2B email marketing has evolved with changes in the market and technology. To stay relevant and provide valuable content to your target audience that draws them in and entices them to take action, email marketers now use personalization, automation, and various metrics to improve their strategy. We compiled eight tips to help create efficient B2B email marketing campaigns so your business can start to use email...
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5 Things You Should Know About SEO for B2B Companies
15Nov By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Things You Should Know About SEO for B2B Companies

In the business to consumer world (B2C) the benefits of SEO have been widely known for several years. However, companies in the business to business (B2B) space are just starting to fully understand the benefits of SEO. Although you may be used to other forms of marketing, investing in SEO could be a great way to soar past your competitors and set your business up for endless success.  If you aren’t sure about the ways SEO could be useful for your business, we’re about to break some of them down. Let’s get into some of the things you should know about SEO for B2B companies.  SEO Can Lead To More Sales Increasing sales is a constant goal for any business. When done right, SEO can help you do this. For instance, did you know that an online search is the first step for 71% of B2B customers? ...
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SEO For B2B: Improve Your Strategy With These Tips
8Nov By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

SEO For B2B: Improve Your Strategy With These Tips

Do you already have an SEO strategy but know it could be better? If the answer is yes, you’ve come to the right place. No matter how great your SEO strategy is, there are probably some things you could do to improve it. Since SEO for B2B can be very competitive, it’s important to be able to pivot your strategy as needed. In this article, we will cover some helpful tips to help boost your SEO strategy and enhance your business’ online presence. Perform An SEO Audit There are lots of businesses that implement SEO without really having a clear understanding of what needs to be done to improve their website’s ranking. This is why it’s important to conduct an SEO audit to get a clear picture of the state of your website. Typically, it’s best to perform the audit before implementing any SEO pra...
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What to Look for In A B2B SEO Specialist
7Nov By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What to Look for In A B2B SEO Specialist

Have you gotten to a place where you know it’s time to hire an SEO professional to help with your strategy? If the answer is yes, that’s great news. This probably means that your company is growing and you want to continue to stay competitive.  While working with an SEO specialist can be one of the best ways to take your SEO to the next level, it’s important to go with someone who can really help move your SEO in a positive direction. If you aren’t sure where to start, don’t worry; we’ve got you covered. We’re going to break down some of the things to keep in mind as you embark on this next chapter in your SEO journey. Keep reading to learn what to look for in a B2B SEO specialist.  Specific B2B SEO Experience Most people know that it’s important to find a B2B SEO specialist who has exper...
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Here’s What To Expect When You Hire A B2B SEO Expert
6Nov By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Here’s What To Expect When You Hire A B2B SEO Expert

As a business owner, your main goal is to make more money than you spend. As a result, the thought of hiring a professional to handle your website’s SEO may seem like an unnecessary expense. In reality, however, it is an investment that could yield a high and long-lasting return. In fact, SEO has a much higher return than other forms of marketing.  By trusting a B2B SEO expert to handle your strategy, you can put your business in a position to reach your audience in ways that once seemed impossible. If you’re interested in learning more about what an SEO professional can do to help your website reach a wider audience, today is your lucky day. Let’s talk about some of the things you can expect when you hire a B2B SEO expert.  An SEO Audit Having a clear understanding of your current SEO si...
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How B2B SEO Marketing Can Bring Your Business More Qualified Leads
31Oct By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How B2B SEO Marketing Can Bring Your Business More Qualified Leads

When people talk about SEO, they tend to focus on how it helps your website rank in the search engine results. What they don’t always do, however, is explain why that is so beneficial. The truth is that a good B2B SEO marketing strategy can be one of the best forms of lead generation for your business. Not only does SEO bring more people to your website, but it can help convert those people into happy customers. Keep reading to learn how B2B SEO marketing can help your business get more qualified leads.  Create Brand Awareness One of the best things about SEO is that it can help create brand awareness, and it does so in a way that doesn’t make your customers feel bombarded. In fact, the relationship between SEO and brand awareness is symbiotic because as your brand becomes more popular, pe...
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5 B2B Search Trends You Should Be Aware Of
29Oct By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 B2B Search Trends You Should Be Aware Of

Like everything else on the internet, search engine optimization (SEO) is constantly changing. While the basics of SEO have remained the same over the years, there are always new factors that can impact a website’s ranking. As a result, it’s important to stay on top of trends so you can ensure that your website is meeting the current standards.  If you’re ready to learn about some things you can do to give your website a better chance at ranking, you’ve come to the right place. Let’s talk about some of the B2B search trends you should know about.  Custom Websites Are More Appealing Did you know that more than 40% of people won’t buy anything from businesses with websites that aren’t designed well? The reality is that a business’ website also acts as its first impression to potential custo...
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The Best B2B SEO Practices For Your Business
28Oct By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Best B2B SEO Practices For Your Business

Over the last several years, SEO has become one of the most important aspects of digital marketing. However, while lots of businesses are aware that they need SEO, they don’t always know what kind of approach they should be taking.  Since SEO consists of quite a few different elements, it’s important to understand which aspects make the most sense for your business. Having knowledge of the best ways to build an SEO strategy are the major keys for success.  In this article, we’ll go over some of the best B2B SEO practices that your business should be following.  Kee User Intent In Mind When Researching Keywords Keyword research is one of the key components to SEO. However, this research isn’t just about finding keywords that relate to your product/services. When looking for keywords to rank...
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5 Tips for Successful B2B Marketing Campaigns
25Oct By Digital MarketerNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

5 Tips for Successful B2B Marketing Campaigns

Listen NEW! Listen to article Sign in or sign up to access this feature! One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of approvals, it's easy to lose sight of exactly whom you...
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6 Questions To Ask When Hiring a B2B SEO Agency
24Oct By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

6 Questions To Ask When Hiring a B2B SEO Agency

If you’ve finally gotten to the point where you’re ready to hire a B2B SEO agency, you’re definitely moving in the right direction. However, before signing any contracts or making any payments it’s important to make sure that you’ve chosen the SEO company that can best accommodate your needs.  In order to feel confident making that decision, there are some questions you can ask to ensure that the B2B SEO agency you plan on working with is the best fit. Keep reading to find out some of the best questions to ask before you hire a B2B SEO agency.  Do You Have Experience Working With Companies In My Industry? Experience is one of the most important things to look for when searching for an SEO company. However, all experiences aren’t equal. It’s essential to make sure that the SEO company you w...
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Here’s How A B2B SaaS SEO Agency Can Help Grow Your Business
24Oct By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Here’s How A B2B SaaS SEO Agency Can Help Grow Your Business

Since most businesses are aware that they should be doing some sort of SEO, they often jump in without really knowing what to do. While this may work at first, the key to a successful long term SEO strategy is working with someone who knows the ins and outs of search engines. rankings. This is why hiring a B2B SaaS SEO agency can be a smart move for your business.  These agencies have the expertise and experience to help improve your online presence and it could be a great investment for your business’ future. If you’re ready to learn about the benefits of hiring a B2B SEO agency, you’re in the right place. Let’s talk about some of the ways a B2B SaaS SEO agency can help your business grow.  Save Times and Money On the surface, it may seem like doing your SEO yourself might be the most cos...
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5 B2B SEO Services You Should Invest In
20Oct By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 B2B SEO Services You Should Invest In

Have you heard of search engine optimization (SEO) but are still a little fuzzy on the details of how it can help your business? If the answer is yes, you’ve come to the right place. There are lots of different services that fall under the SEO umbrella, and we’re going to break down some of the ones that are most beneficial to your business. By making sure these services are a part of your SEO strategy, you can help set your business up for success. Let’s talk about five B2B SEO services you should be investing in. Custom Strategy It may be tempting to copy a strategy that you’ve seen work for other businesses, but you may want to think twice before doing that. A one size fits all approach isn’t the way you want to build your SEO strategy. Your business has unique goals and it’s important ...
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How Your Business Can Benefit From A B2B SEO Strategy
19Oct By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Your Business Can Benefit From A B2B SEO Strategy

Did you know that around 71% of B2B customers use search engines to research businesses? That number is only expected to increase in the coming years. Needless to say, it’s more important than ever before that your website be visible in search engine results.  Search engine optimization (SEO) can help make that happen. With a solid SEO strategy, your business can benefit for years to come. If you’re on the fence about whether or not you want to invest an SEO, we’re here to explain exactly why you should.  Let’s talk about some of the ways your business can benefit from implementing a B2B SEO strategy.  Increase Website Traffic If you’ve invested a lot of money in building a beautiful and user-friendly website, you probably want to make sure as many people see it as possible. Luckily for y...
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The Benefits Of Working With A B2B SEO Agency
19Oct By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Benefits Of Working With A B2B SEO Agency

Did you know that most businesses turn to the internet first when they’re looking for products or services? For that reason, it’s essential that your business has a strong online presence so those who are interested in what you have to offer can find it. However, establishing yourself on the internet requires lots of consistent work, and it may not be feasible for you or your team to take all of it on. This is exactly why we recommend hiring a B2B SEO agency. These agencies are designed to help create successful SEO strategies. Hiring one of these companies might just be one of the best decisions you’ll ever make. Let’s talk about some of the benefits of working with a B2B SEO agency. Improve Your Search Engine Ranking The main goal of SEO is to help your website rank high in search engine...
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CTV – A New Channel for B2B Advertising
15Oct By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

CTV – A New Channel for B2B Advertising

Listen NEW! Listen to article Sign in or sign up to access this feature! Scale has always been an important factor for B2B advertisers. Whenever a new channel or targeting technique emerges that B2C advertisers are warming up to, B2B advertisers—particularly those that are resistant to change—can usually assume that their nic...
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5 Tips To Improve Your B2B SaaS Marketing Strategy
13Oct By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Tips To Improve Your B2B SaaS Marketing Strategy

By now, you’re probably fully aware that a good marketing strategy is very important for the success of your business. What you may not realize, however, is that even the best marketing strategies need to be tweaked over time.  Even if you’ve already seen some success with what you’re doing, there are probably a few areas where you could improve to gain even better results. The key is knowing which marketing techniques can yield the best results in the B2B SaaS industry.  Keep reading to learn five helpful tips for improving your B2B SaaS marketing strategy.  Repurpose Existing Content  Content is a pretty standard part of most marketing strategies. From blog posts to videos, creating content can be a great way to establish yourself as an authority in the industry. When you provide your au...
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AI-Driven Predictive Analytics in B2B
1Oct By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

AI-Driven Predictive Analytics in B2B

In Part 1 of this two-part series, we talked about how mission-critical intelligence is often right under our noses but we don't know how to find it. We went through the types of signals contained in such intent data, and how B2B sellers and marketers can work to collect them. But like the Allied codebreakers in World War II, we understand that collecting those signals is only the first step. To actually do anything with them, we need to decode them. In World War II, the critical break came in the form of technology—the Colossus computer. And in B2B, it's technology to the rescue again. B2B's Colossus: Decoding Intent Intent data without predictive analytics is like those mountains of signals the Allied forces gathered but couldn't understand without a computer to decode them—to convert th...
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7 Steps to Create a Victorious B2B Content Marketing Strategy
27Sep By Chandraveer SinghNo Comments
Blog, content marketing, linkedin, reddit, Social Marketing Strategies, social media, social media marketing

7 Steps to Create a Victorious B2B Content Marketing Strategy

There are B2B companies that have much to offer but still can’t beat the competition. The reason? They don’t have a robust B2B content marketing strategy in place. Content marketing is straight-up the best way to engage with your prospects and turn them into potential customers. According to statistics, successful B2B marketing spends 40% of their marketing budget on content marketing. But, unlike B2C companies targeting general consumers who gravitate to entertaining and attractive content, B2B content marketing is a different ball game. It’s also more than scouring a list of keywords to write occasional blogs or running paid ads on social media once a month. You need to precisely understand your target audience to develop a solid B2B content marketing strategy that yields results. In th...
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Intent Data Signals in B2B
26Sep By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Intent Data Signals in B2B

Sometimes the information we need to make the best decisions is hidden in plain sight. But without the ability to first gather that information, and then to decipher it, it's useless to us. That was true during World War II, when the top-secret German information that the Allied Forces needed to prevent imminent attacks was being transmitted across the airwaves. With teams of people intercepting those messages and tipsters providing additional signals, Allied forces had no shortage of valuable data at their fingertips. The problem was that Germany had encrypted its signals with a seemingly unbreakable code, dubbed Enigma, making it unintelligible and unusable to anyone who didn't have the key to decode it. So, even though the Allies were able to amass mountains of signals and information, ...
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A Cross-Discipline Approach to B2B Social Media Strategy
15Aug By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

A Cross-Discipline Approach to B2B Social Media Strategy

Listen NEW! Listen to article Sign in or sign up to access this feature! Social media is now a mature practice integral to the success of virtually every B2B organization. But, although other key marketing communication disciplines have clear "owners"—advertising is responsible for "paid," public relations for "earned," and m...
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5 B2B Video Marketing Tips to Boost Sales
5Aug By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

5 B2B Video Marketing Tips to Boost Sales

Analysts and researchers have been saying it for years: Video is the future of B2B content marketing. And in 2021, that projection still holds up. Marketers across all segments are realizing the potential of video. A substantial 71% of B2B marketers use video in their content strategies, 2020 research from MarketingProfs and Content Marketing Institute found. That number can only be expected to rise as businesses and their customers migrate toward video as their preferred form of content for entertainment and information alike. Benefits of B2B Video Marketing Video is quickly becoming B2B marketers' content of choice for plenty of reasons. A recent study by Wyzowl found that video has a vast range of benefits in 2021: Above-average ROISignificantly higher engagement rate than that of other...
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5 B2B Influencer Marketing Strategies
22Jul By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

5 B2B Influencer Marketing Strategies

B2B brands worldwide are embracing influencer marketing as one of the most cost-effective and time-efficient, yet still impactful, marketing strategies. Although influencer marketing was once considered a B2C play, B2B brands can also achieve heightened brand awareness and an uptick in revenue growth by running influencer marketing campaigns. In fact, 92% of consumers trust influencer marketing over traditional advertising, according to Nielsen's Consumer Trust Index. So. how can B2B marketers associate with influencers to deliver a dramatic boost to the credibility and authority of their brand in the eyes of the buyer? This article provides five guidelines for planning a B2B influencer marketing campaign. 1. Understand how B2B brands can benefit from influencer marketing ...
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Intent Data is the Future of B2B Marketing
8Jul By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Intent Data is the Future of B2B Marketing

In 1999, Seth Godin started a movement. His premise was simple: People hate to be interrupted, but that's exactly how traditional marketing operates. TV commercials, magazine ads, pop ups, banners, and even billboards work primarily by first interrupting someone, and second (hopefully) holding their attention. Here's the problem: People want to listen to their favorite songs—not ads. They want to watch their favorite shows—not commercials. They want to see the blue sky—not billboards. ...and don't even get me started on the tragedy that is the modern recipe site. In the traditional "interruption-marketing model," we begin with annoying our prospects and then trying to win their favor back. Seth proposed a new way forward: "Pe...
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How to Sell B2B: Ways a Marketing Team Can Profit
10May By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Sell B2B: Ways a Marketing Team Can Profit

Even as B2B marketers breathe a sigh of relief from the peak of the pandemic's early disruption, for many, their work to recover and readjust is just beginning. Buyers are coming back, according to data released late last year from Google; in even better news, more than half of B2B buyers report COVID-19 won't have any influence over their software purchasing decisions. The picture isn't completely rosy, however. Although B2B buyers seem willing and eager to spend, marketers are struggling to keep up in the altered marketplace. Nearly half (45%) of marketers surveyed said their first foray into digital advertising happened during COVID-19—not exactly a simple time to launch untested campaigns into unproven channels. And though buyers may have spending power again, marketer...
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3 Tools to Build an Effective B2B Marketing Sales Funnel
9Feb By Ann SmartyNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Tools to Build an Effective B2B Marketing Sales Funnel

Are you managing a B2B business that needs more leads? If you’re still reading this, I bet you’re nodding in agreement. Everyone needs more leads, and hence everyone needs a more effective sales funnel. New Challenges B2B Businesses Are Facing As the web-based marketing is growing and maturing, so do both challenges and opportunities for B2B businesses. On the one hand, more and more brands need services, so there’s definitely a growing demand for B2B businesses, especially now that the COVID-triggered digitalization is disrupting the global economy. Experts are realizing this and have started monetizing their personal brands by providing services. Hence the fast-growing competition. As the competition is becoming more complex and diverse, so do B2B customers. In th...
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B2B Marketers’ Pipelines & Budgets: Covid’s Impact
27Jan By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

B2B Marketers’ Pipelines & Budgets: Covid’s Impact

Most B2B marketers say the COVID-19 pandemic has led to a decrease in Marketing-created pipeline of leads, and most also say the pandemic has led to a decrease in their marketing budget, according to recent research from Demand Spring. The report was based on data from a survey conducted in late 2020 among 72 B2B marketers in North America. Some 30% of B2B marketers say the pandemic has decreased their marketing-created pipeline by less than 20% and 28% of B2B marketers say the pandemic has decreased their pipeline by more than 20%. Just over one in five (21%) of B2B marketers say their marketing-created pipeline has increased because of the pandemic and the same share say there has been no change. COVID-19's impact on marketing budgets Some 55% of B2B marketers say the p...
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Cold-Calling in B2B Sales: How to Be Better Caller
26Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Cold-Calling in B2B Sales: How to Be Better Caller

The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. All too often, the process is fraught and unrewarding, with too much time spent targeting the wrong people and interacting superficially. So, how can you make your efforts more effective and become a better cold-caller? A recent infographic (below) from SalesIntel provides statistics and tips that can help B2B salespeople step up their games; it covers everything from the best times to call to how to optimize prospecting with data. Check out the infographic:
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B2B Apps: App Store Optimization
25Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

B2B Apps: App Store Optimization

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by shifting mobile trends and the wide-reaching effects of COVID-19, businesses need new strategies for reaching consumers. For businesses with apps, app store optimization (ASO) has become more important than ever—especially for B2B companies, which must optimize for business clients. Now that demand is growing for telecommuting, team chat, and employee-tracking mobile apps, it's the perfect time for B2B app developers to invest in ASO. The Potential of ASO App store optimization is valuable in mobile marketing because it improves organic discoverability and helps apps gain more instal...
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5 Tips for Building a Loyal B2B Blog Audience
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

5 Tips for Building a Loyal B2B Blog Audience

I spoke a few years ago with a marketing consultant who told me that when she makes marketing plans for her clients, she rarely includes the content for a B2B blog—because it's too much work. That's a shame, because that work is where real opportunity lies. The main goal of your organization's B2B blog should be to develop a long-term relationship with your audience. In other words, you want to make them a group of believers. Generally, the more detailed a blog post is, and the more examples it has, the more believable your content is. Readers will see your thoroughness, and even if they don't read the entire post they'll be impressed by your expertise. That's the first step to building an audience that believes in you, and it's why I'm not a fan of posts shorter than 1,000...
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3 Professional Development Plans for Innovative B2B Marketing Teams
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Professional Development Plans for Innovative B2B Marketing Teams

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover, B2B marketers should be thinking about how to get stronger. Culture change takes time, but one of the best ways to start is by integrating new steps into your employees' professional development plans. After all, you are what you measure: Campbell's Law posits that if a raise or corresponding value judgement is solely dependent on meeting a sales quota, employees will sacrifice their other job responsibilities—team management, skill development, and so on—to meet that quota. If you integrate innovation into development plans, and subsequently into employees' annual reviews, you can start holding them (and yourself) accountable for the...
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Top 10 B2B Marketing 2021 Trends and Predictions
23Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Top 10 B2B Marketing 2021 Trends and Predictions

The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. Here's what they predict. 1. A long-term approach is the Miracle-Gro that B2B brands need to thrive Ann Handley Chief content officer, MarketingProfs In 2021, one-off B2B marketing programs are permanently choked off so that true relationships can thrive. We reward the companies that have been there for us in these weird times. Marketers will need to (a) refine what the customer needs from us right now from a content, service, and product point of view; (b) lead with empathy—not regular, garden-variety empathy... but pathological, focused, extreme empathy; (c) find creative ways to enhance/imp...
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