Wednesday, April 29Digital Marketing Journals

Tag: Ads

Connect Facebook Lead Ads to Your Email List in 5 Minutes (No Zapier Required)
6Nov By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Connect Facebook Lead Ads to Your Email List in 5 Minutes (No Zapier Required)

By Sean Tinney November 3, 2025 Your Facebook lead just filled out your form. How long until they get your first email? If the answer is “hours” or “when I download the CSV tomorrow,” you’re losing conversions. Speed matters—leads who receive immediate follow-up convert at dramatically higher rates than those who wait. The manual process—downloading CSVs from Facebook Ads Manager, importing to your email platform, triggering your sequence—creates delays that kill conversions. Every hour between signup and first email drops your conversion likelihood. AWeber’s direct Facebook Lead Ads integration eliminates that delay. Connect once, create automation rules that route leads from specific campaigns to specific email sequences, and your Facebook lead ads email notification...
Read More
NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration
4Apr By Jesse KennedyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration

By Jesse Kennedy March 20, 2025 Finding new customers is one of the biggest challenges for small business owners. Facebook Lead Ads are a great way to reach new audiences, but the real work begins after capturing a lead. Without a streamlined way to follow up, those valuable leads can quickly go cold. That’s where AWeber’s new direct Facebook Lead Ads integration comes in. Now, instead of manually downloading and uploading leads or relying on expensive third-party tools, you can seamlessly sync your Facebook leads directly into your AWeber email list, saving time, reducing errors, and increasing conversions.  >> Integrate Facebook Leads Ads with AWeber now Here’s how this new feature helps small businesses grow and engage their audience more efficiently than ever...
Read More
Google Ads Customer Match: How to Use First-Party Data for Smarter Retargeting
11Oct By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

Google Ads Customer Match: How to Use First-Party Data for Smarter Retargeting

As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. Why? The onus of privacy. Advertisers, and specifically agencies, didn’t want to be the ones responsible for leaking any personal customer info. And let’s be real – Google made it quite clear they wouldn’t be taking responsibility.  So, for years, as privacy moved to the forefront of technology, cookies lessened, and targeting capabilities became worse and worse, we’ve just simply dealt with it.  Until now.  In September 2024, Google Ads Liason Ginny Marvin announced confidential customer match, a way to securely connect your first-party data to Google Ads for Customer Match. Here’s the breakdown: “Confidential matching is powered by a technology called confiden...
Read More
Leveraging Emotions in Your Facebook Ads for Better Results : Social Media Examiner
26Aug By Michael StelznerNo Comments
Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Leveraging Emotions in Your Facebook Ads for Better Results : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 265,000 marketers!
Read More
Reddit Launches Lead Generation Ads
27Jul By Andrew HutchinsonNo Comments
reddit, Social Marketing Strategies, social media, social media marketing

Reddit Launches Lead Generation Ads

Reddit has launched its own version of Lead Gen Ads, which will enable marketers to gather prospective customer info direct from their promotions in the app. As you can see in this example, Reddit’s Lead Gen Ads function pretty much as you would expect. The ads include a “Sign Up” CTA (or similar), which, when clicked, takes the user through to a sign-up form, where they can enter their details. Reddit says that this updated ad format is better aligned with mobile users, and includes elements like auto-population of the email field “for a frictionless user experience.” And early testers have driven good response: “During beta testing, advertisers across various industries experienced improvements in lead quality and campaign performance. LaunchDarkly, a feature management platform that...
Read More
Want to See Who Clicked Your Meta Ads? Now You Can
28May By Larry KimNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

Want to See Who Clicked Your Meta Ads? Now You Can

We’ve talked a lot about Facebook and Meta ads over the past few months here at Customers.ai. From performance issues to rising costs to attribution challenges and more, there’s been no shortage of Meta-related problems. The thing is, I still believe in Meta ads. It is an unbelievably cost-effective marketing channel and with the right targeting, can be a huge driver of sales and revenue for ecommerce companies. Why do I believe in this so strongly? Because as we speak, our customers are seeing unreal results when using Customers.ai with Meta ads. Here are just two recent examples: Restore Custom Audience: 40,000 Visitors, $9k in Revenue An ecommerce site using our website visitor ID X-ray pixel captured 40,000 visitors to their site. Those visitors were put into a ...
Read More
It’s Time to Rethink Your Meta Ads Strategy
18Apr By Larry KimNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

It’s Time to Rethink Your Meta Ads Strategy

If you’re running Meta Ads, you are well aware of the problems currently facing advertisers.  Let’s take a look at some headlines from the past two weeks, shall we? Search Engine Land Bloomberg Digiday The Motley Fool You get the point.  Things are not looking good and Meta doesn’t seem to have an answer for the people pouring their budgets into the platform.  Now, I’ve been talking about the decline of Facebook for some time.  Starting with the iOS14 update and continuing into this year with the deprecation of cookies, Meta targeting is nowhere close to what it used to be. I’m sorry to say that without a strategy change on the part of advertisers, it isn’t going to get better anytime soon. Meta is still figuring out how to deal ...
Read More
Grow Revenue with Google Ads Campaign Creation Service
22Feb By MonsterPost EditorialNo Comments
building website, creating a website, google web designer, internet design, Internet marketing, web design, web design company, web designer, web page design, website builder, website design

Grow Revenue with Google Ads Campaign Creation Service

Are you looking for a strategic approach to increase your audience and boost revenue? Here's what you need. Our Google Ads Campaign Creation service simplifies the complexity of online advertising and offers new avenues for revenue growth. As part of a Media Marketing Package, this is a must-have for TemplateMonster authors. Problem-solving Approach Our Google Ads Campaign Creation service has been fine-tuned specifically to meet the needs of TemplateMonster authors, focusing on a seamless and financially beneficial process. Here's how to benefit from this opportunity. Previously priced at $159, our Google Ads Campaign Creation service is now free for authors. This $159 fee can be redirected to your advertising campaigns, giving you more flexibility in promoting your products. Put aside t...
Read More
Facebook Lead Ads: Questions, answers, and how to get started
20Feb By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, facebook, Internet marketing, Learn, Online Marketing, social media

Facebook Lead Ads: Questions, answers, and how to get started

By Kaleigh Moore February 15, 2024 Prices are going up.  But it’s not gasoline or eggs at the grocery store that’s the problem. Call it “digital lead inflation.” The cost of finding potential customers is going up fast. And if you’re not careful, you could be priced out of the market. The cost of leads increased 19% year-over-year in one study. Competition is fierce. With leads at a premium, having a lead-generation machine in place is more important than ever. For many businesses, the answer is easy: Facebook Lead Ads. Businesses love Facebook Lead Ads because it makes targeting such a specific audience easy. That may be why the average conversion rate on Facebook ads is over 9%. But not every business is on Facebook. And there are so many options to choose from ...
Read More
How to Use Facebook Audience Insights for Cost-Effective Ads
13Feb By Christina NewberryNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media advertising, Social Media Analytics, social media marketing, Strategy

How to Use Facebook Audience Insights for Cost-Effective Ads

Facebook remains the world’s largest social media platform. That means it has the largest potential advertising audience. But there’s no way you’re going to reach everyone on Facebook with your ads. And realistically, you wouldn’t want to. There’s no point in advertising your business to people who don’t care about the products and services you offer. Enter Facebook audience insights. Using these research tools, you can laser-target your audience to maximize the ROI of your Facebook ad campaigns. Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success. What is Facebook Audience Insights? Fac...
Read More
Future-Proofing Your Meta Ads Retargeting Strategies
7Dec By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, Facebook Ads, google chat bots, robot chat

Future-Proofing Your Meta Ads Retargeting Strategies

For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion and $40 billion in Q4 2023 alone.  However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. The recent implementation of iOS 17 changes and the impending removal of third-party cookies in Google Chrome in 2024 are casting shadows on the once-expansive reach of Meta Ads.  Unfortunately for marketers, this isn’t a future problem. Meta Ads retargeting audiences are already shrinking! There is an urgent need for strategic solutions to navigate the shrinking terrain of Meta Ads retargeting audiences. With more privacy changes likely on the way and cross-channel tracking a...
Read More
How to Boost Engagement With LinkedIn Carousel Posts and Ads
26Aug By Michelle MartinNo Comments
content creation, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media advertising, social media marketing, Social Media Strategy, Strategy, twitter, youtube

How to Boost Engagement With LinkedIn Carousel Posts and Ads

The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. That’s a bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format. Don’t worry: there’s still a way to make LinkedIn carousel posts. It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format. Here’s how to create LinkedIn carousel document posts and ads that get you noticed. ...
Read More
7 Things You Need to Do AHEAD of Your Black Friday Facebook Ads According to Meta
20Aug By Lauren PetrulloNo Comments
Black Friday Advertising, Blog, Digital Advertising, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, facebook, Facebook advertising, Internet marketing, Marketing Strategy, Marketing Topics, Online Marketing, Paid Media, social media advertising

7 Things You Need to Do AHEAD of Your Black Friday Facebook Ads According to Meta

Are your Facebook Ads strategy ready for Black Friday?  This is THE time of the year when shopaholics are hunting for the best offers, so you need to make sure your Facebook Ads and Instagram Ads campaigns are ready to attract hungry buyers.  So, do you have your Black Friday Facebook Ads strategies all planned out? No? Well, you’d better get on that, because the big day is just around the corner!  With so many changes to how we advertise on Facebook and Instagram in a post-iOS world, the Meta algorithm is going through some growing pains of its own. So, how can you be sure you’re setting your ads for success? Well, we talked to ACTUAL engineers at Meta and created a checklist with everything you need to have your target audience open their wallets for you! 7 Meta Tips & Up...
Read More
Driving Traffic to Shopify Store Through SEO and Ads
2Jul By MonsterPost EditorialNo Comments
building website, creating a website, google web designer, internet design, Internet marketing, web design, web design company, web designer, web page design, website builder, website design

Driving Traffic to Shopify Store Through SEO and Ads

Today, you can create an online store with just a few clicks. For selling goods and services, there are millions of online resources. However, not all of them have a marketing plan that works to reach the most people and sell enough products. Your target audience must be clearly defined and based on demographics, psychographics, and other pertinent factors. This allows you to tailor your marketing efforts to reach the right people. In this article, we figure out the best cases of how to drive traffic to Shopify stores with SEO and ADs practices. And if we could compare advertising to an engine for the business, then we could compare successful search engine optimization to a rechargeable battery. Because SEO can constantly bring free traffic to your site without personal costs and investme...
Read More
Elon Musk Says that Twitter Will Start Sharing Revenue with Creators for Ads in Replies
11Jun By Andrew HutchinsonNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter, youtube

Elon Musk Says that Twitter Will Start Sharing Revenue with Creators for Ads in Replies

The next stage of Twitter’s creator monetization push is coming, though there are some pretty significant considerations to factor into the latest revenue share element outlined by Twitter chief Elon Musk. In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.Note, the creator must be verified and only ads served to verified users count.— Elon Musk (@elonmusk) June 9, 2023 As explained by Musk, very soon, Twitter will begin sharing revenue with creators for ads shown in their tweet replies. Which adds another pathway for people to make money from their Twitter presence, though the actual detail in this case is important. First off, as Musk notes, only Twitter Blue subscribers (or those gifted verification) will be eligible for...
Read More
10 Secrets To Improve Facebook Ads | SEONinja
12Apr By SEO NinjaNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, social media marketing

10 Secrets To Improve Facebook Ads | SEONinja

Social media is undoubtedly an integral part of lives of a huge section of world population. As of March 2019, Facebook has 2.38 billion monthly active users and also Facebook is home to 1.56 billion daily active users. Facebook users include CEOs, college students, professionals, homemakers and the companies. When the whole community is there why should not your business take proper leverage to connect with them? Many organizations hesitate in investing their time and resources in Facebook advertising campaigns. They have their doubts whether Facebook advertising is effective or not. This post will elaborate different kinds of Facebook ads in action and the methods to deploy for making these ads work for a positive return on investment. What Experts Say About Success Of Facebook Advertis...
Read More
Facebook Ads Average Conversion Rate Benchmarks & How to Improve Yours
22Mar By Bradley BabendirNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

Facebook Ads Average Conversion Rate Benchmarks & How to Improve Yours

Are your Facebook Ads not converting as well as you’d hoped? You’re not alone! The overall Facebook ads average conversion rate is 9.21%.  That’s more than 9 out of 10 people that you painstakingly drive into the final stages of your advertising funnel bouncing away to donkeyland. Worse than that, Facebook Ads are getting more expensive and less effective. What a terrible combination!  Fortunately, we’ve got several hacks to teleport you from the world of donkeys to the world of unicorns.  In this article, we’ll go over:  Find Your Customers with Customers.ai See the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect customers. Request a call to l...
Read More
The 5 Biggest Differences Between Facebook and Instagram Ads
29Sep By Laura AlexanderNo Comments
Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

The 5 Biggest Differences Between Facebook and Instagram Ads

It is no secret that social media is often the go-to method if a brand is looking to advertise itself and reach new customers. Among all the social media platforms, Facebook and Instagram stand out from the rest. And why should they not? After all, both platforms have nearly 2 billion daily active users. According to HubSpot’s Social Media Marketing Report, roughly 4 out of 5 marketers buy paid advertising on Facebook. The same report also reveals that while Instagram is behind Facebook in terms of marketer activity, the platform is set to attract more marketers in the future. However, between the two, which would be a better option if you wish to dedicate some of your marketing budget to run ads? As expected, both Facebook and Instagram ads have their pros and cons, meaning that brands ha...
Read More
Million-Dollar Funnels Aren’t Made With Ads
21Aug By Yogev AlmogNo Comments
Blog, conversion funnel, copywriters, copywriting, Digital Marketing, digital mkt, email outreach, funnel, Funnels, Internet marketing, money drip funnels, Online Marketing, sales funnel

Million-Dollar Funnels Aren’t Made With Ads

Having a million-dollar marketing funnel is nothing to scoff at.  It’s a huge accomplishment that deserves its’ kudos. There’s a lot of automation, dedication, and ideation that goes into making something like that happen. It’s the type of benchmark that says, “Hey, I was a serious business owner at 6-figures. But now? I turned my serious business into an EMPIRE.” So listen, if you already have one: congrats, I commend you for the hard work. Feel free to kick back, put your feet up, and hang out. For anyone looking to scale their funnel to that million-dollar benchmark, you’ll want to take a couple of notes. But before I get into that, let’s talk about me real quick—just to make sure you know I’m not some random schlub pretending to know a thing or two about marketing. My...
Read More
Instagram Tests New ‘Notes’ Shelf in IG Direct, Ads on User Profiles
13Jul By Andrew HutchinsonNo Comments
instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Instagram Tests New ‘Notes’ Shelf in IG Direct, Ads on User Profiles

Here are two new Instagram updates, currently in testing, which we’re categorizing under ‘Really?’ Or maybe ‘Ew, no thanks’. Can’t decide. The first is this abomination, which adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with connections. As you can see in this example, posted by Owen Williams (and shared by Matt Navarra) Instagram Notes are 60 character long updates that you can leave for all of your connections to see, right at the top of your inbox. I know what you’re thinking: ‘Why?’ Or more likely you’re thinking: ‘Really?’ and ‘Ew, no thanks’. Hence our categorization (we’re open to other suggestions).  But yes, Instagram is looking for another way to spark more engagement, and it obviously thinks that these ‘...
Read More
LinkedIn Ads Checklist: 19 Steps to a Successful Campaign [Infographic]
12Jun By Mark Walker-FordNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Ads Checklist: 19 Steps to a Successful Campaign [Infographic]

Are you just getting started with a LinkedIn advertising campaign? Want to ensure that you have all your bases covered? LinkedIn's Marketing Solutions team provide an essential LinkedIn ads checklist in this infographic. They break things down as follows: Account setup Campaign setup Audience Bid and budget Creative After launch Check out the infographic for more. A version of this post was first published on the Red Website Design blog.
Read More
Facebook Ads Audit Guide: How to Refresh Your Ads : Social Media Examiner
16Feb By Anna SonnenbergNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Audit Guide: How to Refresh Your Ads : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
Read More
8 Free Google Ads Tools to Help Boost Website Traffic [Infographic]
1Feb By Mark Walker-FordNo Comments
Social Marketing Strategies, social media, social media marketing

8 Free Google Ads Tools to Help Boost Website Traffic [Infographic]

Are you just getting started with a Google Ads campaign for your business? Need help creating your ads and deciding on the right way forward? The team from Red Website Design share 8 free Google Ads tools to try in this infographic. Here’s what makes the list: Check out the infographic listing below for more detail. A version of this post was first published on the Red Website Design blog.
Read More
How Advertising Influences Us: The Psychology Behind Ads
9Jan By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Advertising Influences Us: The Psychology Behind Ads

People are surrounded by ads every day. We each see thousands of advertisements no matter where we live, work, and spend time. We often try to tune them out, but there’s no doubt they have an influence on us. Businesses count on the impact of advertising to build their brands and promote products and services. Have you ever wondered how advertising influences us? Understanding the psychology behind advertising can help your marketing efforts be more effective. Let’s take a look at the ways that ads impact consumers. Ads Connect With How People Are Already Feeling Great ads are relatable and create an immediate connection with the audience. How do they do this? Primarily through sharing a message that resonates with what the target consumer is already thinking and feeling. If you’re a lawn ...
Read More
How to Research Your Competitor’s Ads on 4 Social Platforms : Social Media Examiner
4Nov By Lisa D. JenkinsNo Comments
facebook, Facebook Ads, How To, instagram, Instagram Ads, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing, twitter, Twitter Ads

How to Research Your Competitor’s Ads on 4 Social Platforms : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
Read More
Pinterest Ads: How to Get Started : Social Media Examiner
18Oct By Michael StelznerNo Comments
Expert Interviews, How To, pinterest, Pinterest Ads, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Pinterest Ads: How to Get Started : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
Read More
10 Ideas for YouTube Ads People Won’t Skip : Social Media Examiner
9Oct By Anna SonnenbergNo Comments
How To, Social Marketing Strategies, social media, social media marketing, youtube, YouTube Ads

10 Ideas for YouTube Ads People Won’t Skip : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
Read More
How to Create effective Audio Ads for Streaming Services & Voice Apps: 4 Tips for Success | by Ipervox | Aug, 2021
2Oct By IpervoxNo Comments
ai bot, ai chat, ai chatbot, audio-advertising, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat, streaming-service, successful-advertisements, tips-for-success, voice-app

How to Create effective Audio Ads for Streaming Services & Voice Apps: 4 Tips for Success | by Ipervox | Aug, 2021

Audio ads: they’re all around us today. People listen to them on a range of distribution channels, like radio, podcasts, smart speakers, music streaming services, and more. Audio ads are a key component of the audio revolution because they are central to the promotion of products and services.Audio ads are a type of marketing that can be especially powerful. These advertisements typically take the form of radio broadcasts or podcasts where a story is told to listeners concisely and compellingly. When done correctly, advertisers can take advantage of one of the most resonant marketing means such as audio. With the power to engage, inform, and entertain people outside of their homes, advertisers can find success.Advertising for your brand can be complex. It can range from using Alexa Skills,...
Read More
6 Reasons SEO Beats Social Media Ads Every Time
26Jul By John VuongNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media, social media marketing

6 Reasons SEO Beats Social Media Ads Every Time

As a small or medium-sized business, you might wonder what you can do to get eyes on your company’s website. You need your site to generate consistent leads and bring new customers into your business.  It’s tempting to try to win quickly by paying for ads on social media such as Facebook or YouTube. But YouTube ads and Facebook advertising costs are very expensive and may not get you the long-term results you want. Search engine optimization (SEO) is a long-term strategy, but it yields far better, and more consistent, results than ads. Keep reading to discover 6 reasons SEO beats social media advertising every time! Understanding SEO and Social Media Advertising SEO is about positioning your website as a useful and relevant resource to people who need what you offer. You use specific keyw...
Read More
Selling on LinkedIn Without Ads : Social Media Examiner
25Jun By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, How To, linkedin, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Selling on LinkedIn Without Ads : Social Media Examiner

Selling on LinkedIn Without Ads : Social Media Examiner Social Media Marketing Industry Report In our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"]
Read More
How To Create Click to Instagram Direct Ads with Auto-Reply Messages
16Apr By Vince MagalineNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

How To Create Click to Instagram Direct Ads with Auto-Reply Messages

Today we’re going to discuss a lesser-known social media ad type called Click to Instagram Direct Ads. Keep in mind that “lesser-known” does not mean “not as good” because the truth is quite the opposite.  Click to Instagram Direct ads are quickly becoming popular due to their interactive nature and high conversion rates. In fact, Instagram ads that click to your DMs (direct messages) convert 5X to 10X higher (about 10%) than your average Instagram ads (between 1% and 2%) depending on the type of Instagram ad. One of the only reasons Click to Instagram Direct Ads haven’t become mainstream, other than being brand new, has been due to the lack of automation available to manage the chat dialogue and workflow.   However, Click to Instagram Direct Message Ads just got a huge upgrade...
Read More
A Marketer’s Quick Guide to Dynamic Ads
7Apr By mbretous@hubspot.com (Martina Bretous)No Comments
advertising, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

A Marketer’s Quick Guide to Dynamic Ads

Remember when you'd go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days. (more…)
Read More
How to Optimize Your Instagram Ads Creative : Social Media Examiner
6Apr By Susan WenogradNo Comments
facebook, facebook marketing, How To, instagram, Instagram Ads, Instagram Stories, Social Marketing Strategies, social media, social media marketing

How to Optimize Your Instagram Ads Creative : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Read More
Instagram Expands IGTV Ads to the UK and Australia
30Mar By Andrew HutchinsonNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Instagram Expands IGTV Ads to the UK and Australia

After launching an initial test of IGTV ads with US creators in May last year, Instagram has now announced an expansion of the program, with selected creators in the UK and Australia now eligible to activate ads on their IGTV uploads. As explained by Instagram: "Over the coming weeks we’re expanding [IGTV ads] to select creators in the UK and Australia. IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed. The video ads will be built for mobile and up to 15 seconds long." That's good news for content creators in these regions, with further expansion set to come soon, which will open up even more opportunities for those uploading to Instagram's long-form channel. The main impetus here is to encourage more creators to keep posting to IGTV, with...
Read More
TikTok Launches New Ads Library, Enabling You to Find the Best Performing Ads in a Range of Categories
18Mar By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Launches New Ads Library, Enabling You to Find the Best Performing Ads in a Range of Categories

If you're running TikTok ads, or you're thinking of launching a TikTok ad campaign, this could be hugely valuable. TikTok has launched a new Ad Library tool, currently called 'Top Ads', which enables you to search for the best performing TikTok ad campaigns, by vertical and region, in order to get inspiration from their approach. As you can see here, the platform provides a range of search filters to navigate through the ad listings, including 'Ad Type', 'Region' and 'Industry'. You can then further filter your displayed results by time (last 7 days or last 30 days) and by performance (CTR, Impressions, 6 second video view rate), honing in on the most relevant examples for your business. From there, you can tap into any of the listed ad examples to get more info on that specific promoti...
Read More
Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch
22Feb By Digital MarketerNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch

When it comes to the most important weeks each year for e-commerce, Christmas and Black Friday battle for the gold medal. But how do you compete, when everyone else is throwing all their efforts into maximizing those opportunities too? Customers are looking, can you connect? Adidas and Reebok wanted to find the best approach for Facebook promotion at CEE, Russia, so they turned to Aitarget, Facebook Marketing Partner, for help.  We not only suggested training, but also took on a significant proportion of the work for their campaigns: reviewing ad account structure, growth hacking, making dynamic ad creatives and implementing new Facebook tools. How did Aitarget do it?  Here we outline the strategies used and the results achieved.  Black Friday looms: One week, is there time? Preparations...
Read More
Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner
27Jan By Tara ZirkerNo Comments
facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Read More
How to Get Help from Facebook Ads Customer Service
26Jan By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

How to Get Help from Facebook Ads Customer Service

If you have ever used Facebook Ads, chances are you will need or have looked for help from Facebook Ads customer service. However, it’s not exactly clear how to go about speaking to an actual Facebook representative. A real-life person? They do exist!  Well then, where do you turn for your Facebook Ads customer service?  Live Chat With Facebook Chat Support If you’re not one of the lucky ones with a Facebook Ads rep assigned to your account, then you’ve probably run into a bunch of run-around answers on how to speak to a human at Facebook Ads.  Facebook Ads are problematic, and you’re bound to have some questions come up. Perhaps you are having pixel problems, billing issues, outrageous metrics, or ad delivery issues.  Whatever your issues are, contacting Facebook ads cus...
Read More
Get Started With Conversational Ads For Google | by Vibhu Dhariwal
18Jan By Vibhu DhariwalNo Comments
ai bot, ai chat, ai chatbot, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, conversational-marketing, creating chatbots, google chat bots, google-ads-tips, robot chat

Get Started With Conversational Ads For Google | by Vibhu Dhariwal

From the last two decades, Google has been one of the best digital advertising platforms. Advertisers and digital marketers use this platform to reach a wider audience either by ranking on rich keywords or by using display advertising campaigns.According to the reports, Google has earned $52 billion in the last 15 years, which is 30% of the total revenue of global ad investment. Google ad gets an average 8% clicks click-through rate, and yields more than 180 million impressions every month.There are many formats that Google offers for advertisements like YouTube videos, PPC, Maps, Business Listing, etc. With its wide range of resources, Google has been ruling the world of search engine based advertising. But are you able to get a good ROI from your promotional campaigns on Google?Many busi...
Read More
What to Do When Your Facebook Ads Fail : Social Media Examiner
15Jan By Michael StelznerNo Comments
Expert Interviews, facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

What to Do When Your Facebook Ads Fail : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Read More
How To Link Ads to Messenger Chat Dialogues To Boost Lead Generation
15Jan By Vince MagalineNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

How To Link Ads to Messenger Chat Dialogues To Boost Lead Generation

Most of, or all of your Facebook ad traffic, redirects to landing pages, right? Well, there’s a “cooler” option that digital marketing pros are having more success with 😎. And that’s the topic of discussion in this article: How to link ads to Messenger chatbot dialogues.  The concept is simple, instead of doing what everyone else is doing, send Facebook ad traffic to a fun and engaging chatbot dialogue that has a 100% conversion rate.  Wait, what? 100% conversion rate?  Yes, you read that right, and let me explain a bit further. No, I’m not promising that 100% of people that click on your ads will buy your product. If I could do that, then I’d be giving Elon a run for his money. However, you will capture the contact information of every person that clicks on Facebook Ads l...
Read More
Facebook Brand Safety Tools: How to Control Where Your Ads Appear : Social Media Examiner
30Dec By Tara ZirkerNo Comments
facebook, Facebook Ads, facebook marketing, Facebook Tools, How To, Social Marketing Strategies, social media, social media marketing, Tools

Facebook Brand Safety Tools: How to Control Where Your Ads Appear : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Read More
How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner
29Dec By Allie BloydNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Read More
How to Create a Revenue-Generating Google Ads Campaign
28Dec By egreenman@hubspot.com (Emma Greenman)No Comments
Digital Marketing, digital mkt, google adwords, Google Shopping, Internet marketing, Online Marketing, PPC

How to Create a Revenue-Generating Google Ads Campaign

The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. (more…)
Read More
How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner
27Dec By AJ WilcoxNo Comments
facebook, facebook marketing, How To, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing

How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Read More
1 Amazing Facebook Messenger Ads Example & How to Create a Click-to-Messenger Ad
27Dec By Vince MagalineNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

1 Amazing Facebook Messenger Ads Example & How to Create a Click-to-Messenger Ad

Whether you attended the MobileMonkey Chat Marketing Summit this year or not, you may have seen an awesome Facebook Messenger ads example that I’m betting you’ll want to recreate. Yes, you’ll get to see (and experience) the ad in a short minute. But this Click-to-Messenger ad’s performance was worth writing about because it literally generated half of our registrants at a CPA (cost per acquisition) of under $2. So, first I want to provide a little context for those unfamiliar with this Facebook ad super-weapon called a Click-to-Messenger ad. And for those who have already seen or created plenty of Click-to-Messenger ads, feel free to skip straight to the Facebook Messenger ads example or any other part of the article here: What is Facebook Messenger Advertising? Face...
Read More
How To Use Messenger Sponsored Messages Ads for Retargeting
27Dec By Vince MagalineNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

How To Use Messenger Sponsored Messages Ads for Retargeting

This year, we were able to get more than 80% of our previous year’s Chat Marketing Summit attendees to register again. Our secret weapon was this Facebook Messenger sponsored messages ad: You can experience the dialogue portion of the sponsored messages Facebook ad for yourself, here: Experience Messenger Sponsored Messages Ad This particular Facebook sponsored messages ad was sent directly to a segment of our Messenger contacts and it produced some amazing results: Average event registration cost from sponsored message ads = $0.73 per registration.Sponsored message ad conversion rate = 2.64%.Over 80% of our existing Messenger contacts that attended our event in 2019 also attended our event in 2020. In this article, I’m going to show you how to get excellent results us...
Read More
Facebook Ads for Local Businesses: A Framework for More Revenue : Social Media Examiner
26Dec By Allie BloydNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads for Local Businesses: A Framework for More Revenue : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Read More
Facebook Lead Form Ads: How to Optimize for Results : Social Media Examiner
24Dec By Allie BloydNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Lead Form Ads: How to Optimize for Results : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Read More
Google services were down including Google Ads, Google Analytics, Search Console & more
21Dec By Barry SchwartzNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google services were down including Google Ads, Google Analytics, Search Console & more

Google services were down including Google Ads, Google Analytics, Search Console & more Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
Read More
Eternal testing, the key to Facebook Ads success
21Dec By Amy BishopNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Eternal testing, the key to Facebook Ads success

SMX Overtime: Eternal testing, the key to Facebook Ads success Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
Read More
What You Need To Know About Google Local Services Ads
21Dec By Tom WaddingtonNo Comments
googe optimize, google optimization, google seo, Local SEO, PPC, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What You Need To Know About Google Local Services Ads

Google’s Local Services ads (aka LSA, Google Guaranteed ads, Local Services by Google, Google Local Services) is a pay per lead advertising platform that has expanded across the United States, and in Canada (excluding Quebec) but limited to 4 business categories. Below is a list of the eligible business categories Google has set for Local Services ads. Nationwide Categories Appliance repair services Bankruptcy law services Business law services Carpenter services Carpet cleaning services Cleaning services Contract law services Countertop services Criminal law services Disability law services DUI law services Electricians (available in Canada) Estate lawyer services Family law services Fencing services Junk removal services Financial planning services Flooring services Foundations services...
Read More
Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings
20Dec By Joy HawkinsNo Comments
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings

Posted Dec 8, 2020 by Joy Hawkins In September 2020, Google rolled out Local Services Ads (LSA) to lawyers across the United States.  The rollout happened fast and since lawyers generally focus a lot on marketing, we weren’t surprised to see so many law firms sign up for the platform very quickly. I have heard many people ask if Local Services Ads (LSA) are essentially stealing clicks that would have otherwise gone to the local pack results (Google My Business listings) if the ads weren’t present.  We wanted to see what the data is telling us so far. Methodology In this case study, we looked at Google My Business Insights for 110 different listings for various lawyer types.  We looked specifically ...
Read More
How to Create YouTube Video Ads That Convert : Social Media Examiner
20Dec By Michael StelznerNo Comments
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube, YouTube Ads, YouTube Video

How to Create YouTube Video Ads That Convert : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Read More
When Can Google Maps / GMB Content Cause Google Ads Disapprovals?
20Dec By PhilNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

When Can Google Maps / GMB Content Cause Google Ads Disapprovals?

Like my post? Please share! Any restricted terms that find their way into your website’s source code can cause Google to disapprove your Google Ads (AdWords) ad – even if you didn’t personally add that content to your site.  That’s the short answer. “Banned” terms that show up on your Google My Business page (like in your description) or on Google Maps (in the form of Google reviews) won’t prompt Google to pull your ads, as long as that content stays on your GMB page(s) or in your reviews.  You run into trouble only if a person or piece of software puts even one of those restricted terms onto your site.   By the way, I find it tiresome to call them “restricted terms” or “disallowed content” or whatever constitutes Google’s huge no-fly list of search terms in AdWords.  So from now on I’ll j...
Read More