Google Adds Short-Form Video Carousel in Selected Search Results
This is interesting, and could, potentially, have implications for your 2021 content approach.
This week, Google has begun testing a new carousel of short-form video results for selected queries, providing direct links to relevant TikTok and Instagram Reels video clips.The move aligns with the rising popularity of short-form video content, enabling Google to tap into that trend, while also maintaining the relevance of its search results.
And there's a key element to Google's lean-in to short clips.
As noted by TechCrunch:"Both Instagram and TikTok videos were available in the Short Videos row. When clicked, you’re taken to the web version of the social platform - not the native mobile app, even if it’s installed on your device. The end result is that Google users are more likely t...