Tag: Results

5Sep By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing

Updates in search results delayed

Type: Incident Duration: 54 minutes Affected Components: App Aug 26, 15:21:37 GMT+0Investigating - We are currently investigating this incident.. Aug 26, 15:23:42 GMT+0Identified - We are seeing some delays with our search provider for entries updated in folders. We are continuing to work on a fix for this incident.. Aug 26, 16:15:25 GMT+0Resolved - This incident has been resolved. We scaled our workers and search is now up to date..

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15Aug By Heather CampbellNo Comments

AI Search, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

Modern Local SEO & AI Visibility: How To Get Into AI Results

Keyword research has a new purpose, and it’s getting local businesses into AI results. Why are some local businesses surfacing in AI recommendations while better-ranked competitors aren’t? Why isn’t my local client showing up in AI recommendations? How do I get keyword research to work for AI search results? AI recommendations for local businesses run on trust signal activity, such as keyword-rich, consistent engagement that on-page SEO alone doesn’t generate. How To Turn Keyword Research Into AI Visibility & Recommendations In this on-demand session, Jeff Schwerdt, CEO of Reviewly.ai, shared a practical approach to deploying keyword research into local AI trust signals. He covered where AI is pulling keyword-rich signals from, how to build and place them correctly by signal type, and ...

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18Jun By rsukhraj@hubspot.com (Ramona Sukhraj)No Comments

AEO, Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to rank in AI search results: Expert best practices

Knowing how to rank in search engines and how to rank in AI search results are two different games now. (more…)

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4Jun By Matt G. SouthernNo Comments

Digital Marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How Reviews Drive Business Results Beyond Marketing

Most business owners assume that higher star ratings are linked to better business outcomes. A peer-reviewed study tested that assumption directly. Researchers Eddie Inyang and Juliana White surveyed 251 U.S. small-business owners on online reputation management, Google star ratings, and business performance. Notably, Google star ratings alone didn’t predict performance. What was associated with performance was the practice of ORM. Active reputation management correlated with better business results. Not the stars, but their behind-the-scenes work. What The Research Found The study, published in the Journal of Small Business Strategy, tested six hypotheses regarding ORM and small-business performance using partial least squares structural equation modeling. Five were supported. Customer or...

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8Mar By Chelsea AlvesNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Complete Guide To Local Structured Data & Rich Results

Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI tools – exactly what your website is about, making it easier for customers to find you. While it’s not a direct ranking boost, structured data plays a big role in making your business more visible, whether in traditional search results or AI-powered tools like Gemini or ChatGPT. From a local ice cream shop to a hardware store, adding structured data can make a huge difference in boosting your local SEO and staying ahead in today’s ultra-saturated ...

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24Feb By Chelsea AlvesNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Complete Guide To Local Structured Data & Rich Results

Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI tools – exactly what your website is about, making it easier for customers to find you. While it’s not a direct ranking boost, structured data plays a big role in making your business more visible, whether in traditional search results or AI-powered tools like Gemini or ChatGPT. From a local ice cream shop to a hardware store, adding structured data can make a huge difference in boosting your local SEO and staying ahead in today’s ultra-saturated ...

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21Dec By Sharath ByloliNo Comments

Content Planning, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Content Marketing Team Dynamics That Deliver Results

As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content marketing team achieves for the organization at large. The natural assumption about content marketing teams is that we write a bunch of blogs with some SEO guidelines or create some witty social media posts, and voila, the job is done! As an insider, I have seen firsthand that a solid content marketing team does much more than this. Content is the driver of discoverability for a company, and a solid content marketing team will help you achieve that. The fact that 45% of marketing and media leaders plan to increase their conte...

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26Aug By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Leveraging Emotions in Your Facebook Ads for Better Results : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 265,000 marketers!

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13Apr By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, social commerce, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Easy Guide + Tips for Results in 2024

The mall is out. Shopping on social media is in. And you may not be able to buy a soft pretzel or smell free samples of perfume on Instagram (yet), but IG is making its case for being the go-to sales channel in 2024. Selling on Instagram embraces social shopping, the practice of selling products directly on social media. A 2023 survey by Rakuten Insight in India found that 74% of women and 68% of men prefer shopping on Instagram to shopping on any other app (sorry Facebook, Youtube and TikTok). And another 2023 report by PYMNTS.com concluded that 21% of the consumers that use Instagram to browse goods and services end up purchasing the products they find. Selling on Instagram pays—especially when you’re using the best practices, expert marketing advice and kickass ads. Here’s how to ...

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12Apr By Loren BakerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To See Google Search Results And Rankings For Different Locations

As a business owner or digital marketer, understanding your local search ranking on Google is crucial for attracting nearby customers and increasing your online visibility. With so many consumers using search engines to find local products and services, optimizing for local search has become a key component of any successful SEO strategy. In this article, we’ll explore various methods to check your local ranking on Google, ensuring that your business stays competitive in your target market. Why Do Search Results Vary By Location? Google prioritizes local relevance in its search results to provide users with the most helpful information based on their location. The search engine uses various factors to determine a user’s location, including: Device location (via Wi-Fi, cell phone triangulat...

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4Apr By Loren BakerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To See Google Search Results And Rankings For Different Locations

As a business owner or digital marketer, understanding your local search ranking on Google is crucial for attracting nearby customers and increasing your online visibility. With so many consumers using search engines to find local products and services, optimizing for local search has become a key component of any successful SEO strategy. In this article, we’ll explore various methods to check your local ranking on Google, ensuring that your business stays competitive in your target market. Why Do Search Results Vary By Location? Google prioritizes local relevance in its search results to provide users with the most helpful information based on their location. The search engine uses various factors to determine a user’s location, including: Device location (via Wi-Fi, cell phone triangulat...

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29Feb By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why Does One of Your Business Locations Outrank Another in the Google Maps Results?

Like my post? Please share! There’s a long list of reasons one of your Google Business Profile pages might be riding high on the local map while another is buzzard bait.  My aim in this post is simple: to help you narrow down the list of possible causes, so you can make your weakest location more visible and bountiful.  To do that you’ll probably need to try something you haven’t tried or considered yet, or at least know what to expect. There will always be differences between locations of your business, of course.  Just as discrepancies are natural in the real world, they’re unavoidable in the search results.  One of your establishments will always do better than the other – or better than many others – in one way or in many ways.  It’s always relative, and the ground under your feet is a...

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17Feb By Dazzler Productions SA de CVNo Comments

building website, Compilations, creating a website, google web designer, internet design, responsive web design, web design, web design company, web designer, web page design, website builder, website design

The 10 Best WordPress Quiz Plugins in 2024

2 days ago Whether it’s boosting your organic search visibility or collecting data for targeted email marketing campaigns, a great quiz can do wonders for your website. In this guide, we’re going to reveal ten WordPress quiz plugins you need to know about. Quizzes have long been an integral way for web designers to engage their audiences. From quick polls to buzzfeed-esque personality tests, there’s a quiz type ...

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22Sep By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Do SEO For Dental Offices That Drives Results

Good search engine optimization (SEO) can be the difference between a successful dental practice and one that struggles to get by. When patients are looking for a new dentist, they will almost always start with a Google search. If your practice doesn’t come up near the top of the results, you’re missing out on a lot of potential business. But how do you improve your dental office’s SEO? It’s not as difficult as you might think. By following a few simple tips, you can see a noticeable increase in your website’s traffic and, as a result, your patient base. Start With Keyword Research As a dental office, you know that SEO for dental offices is an important part of marketing your business online. After all, potential patients are searching for dental care online, and you want to make sure tha...

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8Sep By Sean TinneyNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, landing page beginners, landing page builder, Learn, Online Marketing, PPC

The 12 most impactful types of landing pages for outstanding results

By Sean Tinney June 27, 2023 Landing pages play a pivotal role in driving successful campaigns, they let you simplify your message while keeping your customer focused on a desired action. In today’s fast-paced digital landscape, where capturing attention and driving conversions is more challenging than ever, the strategic use of landing pages has become a necessity for businesses and marketers alike. But there are different types of landing pages for different situations. We’ve highlighted the top 12 most impactful landing pages including when to use them. Webinar landing page In-person or virtual events — like webinars — are a great way to educate your audience and to get them engaged with your brand. These are no small tasks to put together. A lot of your time and ene...

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19Aug By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Small Wins, Big Results: How to Focus on Incremental Sales Success

It is no secret that the world of marketing and sales is extremely competitive. Achieving success often requires a strategic approach that focuses on incremental progress rather than solely chasing big wins. By adopting a mindset of small wins, sales professionals can set themselves up for sustained growth and improved performance. This blog will explore the importance of creating goals, key milestones, and metrics to hold yourself accountable, as well as the benefits of celebrating small victories and avoiding the grand slam mindset. Additionally, we will delve into the role of digital marketing and SEO in supporting incremental sales success. The Power of Setting Goals Setting clear and specific goals is paramount to embark on a journey towards sales success. Goals provide a sense of dir...

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30Jun By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why Are Google Maps Results More Volatile Than Organic Search Results?

Like my post? Please share! In my experience and probably in yours, the Google Maps / 3-pack results jump up and down constantly, and more often and less predictably than the organic results do.  The 3-pack changes when you go from one end of town to another, and they change when you wait for 8:00AM to become 8:00PM.  Competitors new and old start and stop ranking for no apparent reason.  The organic results jump around, too, of course.  But one bucks like a rodeo horse, and the other bucks like a rodeo horse that’s becoming a gelding. The Google Maps results are hard to measure, harder to understand, and nigh impossible to predict.  Doesn’t mean you can’t do effective local SEO anyway, but you’ll have an easier time of it and might lower your blood pressure a little if you have a better h...

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31Mar By Sean TinneyNo Comments

Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email automation for beginners: See how to get better results in less time

By Sean Tinney March 28, 2023 Imagine this: Your best email content is delivered automatically to your audience at the perfect time. You don’t need to lift a finger. You watch revenue flow into your bank account. Your business grows. You optimize your automation. More revenue flows into your bank account each month.Now, you’re saving hours and making more money . . . and it’s automatic. That’s the power of email automation. However, there’s one hurdle which often prevents people from using automation –– the fear that it’ll be too difficult to get started. So, to help you get a better grasp on email automation, why it’s important and how it can help you get the incredible results you want, here’s a quick guide to email automation and how to use it. What is email au...

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28Mar By John VuongNo Comments

content marketing, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Four Strategies That Drive Dentist Search Engine Results

If you’re a dentist, you know that ranking well on search engines can be challenging. After all, there are countless other dentists out there vying for the top spots. However, there are strategies that you can use to help you stand out from the competition and attract more patients to your clinic consistently over time! In this blog post, we will discuss four of the most effective SEO strategies for dentists. Create the Right Content As a business owner, you know that creating the right content is key to attracting your ideal customers. But what does it take to create content that will not only get great dentist search engine rankings but also convert those visitors into patients? There are a few key things to keep in mind when creating content for your website or blog. First, it’s import...

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23Mar By Bradley BabendirNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Outbound Email Marketing, robot chat

25 Sales Prospecting Email Templates for Better Results

Are you tired of sending the same old sales prospecting emails and not getting any responses? Well, you’re in luck! In this blog post, we’re going to share some new, fresh and effective sales prospecting email templates for both B2B and B2C businesses.  Even better, But that’s not all, we’re also going to talk about a game-changing software that has made targeted sales prospecting possible for B2C businesses. Yes, you read that right! B2C businesses are no longer stuck in the land of donkeys, wistfully dreaming they could join the land of unicorns with their B2B counterparts.  The same type of database-driven prospecting that was once only available to B2B businesses is now accessible to B2C businesses too.  Before we get to that, let’s make sure we’re on the same page.  Fin...

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13Dec By Marci CornettNo Comments

Blog, Customer, Digital Marketing, digital mkt, Internet marketing, marketing strategies, Online Marketing, testimonials

3 Mistakes to Avoid for Better Results from Customer Surveys

Have you ever run a customer survey only to be disappointed by the results? And it wasn’t because the feedback told you something about your brand you didn’t want to hear… but rather, because it didn’t tell you anything at all? Your hope for the survey was to gain insight on customer behavior. Insight you could use to improve your marketing. Instead, you feel like the survey was a waste of time. But here’s the deal—if you’re not listening to your customers, then you’re missing a big opportunity to grow. Surveys are easy, inexpensive and allow you to capture a goldmine of customer data… if you know how to do them right. Otherwise, they will be a waste of time for you and your customers. But that’s not an outcome you need to worry about. Because going forward, your surveys ...

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14Jul By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Save Money on SEO: Use Experts to Cut Costs Without Sacrificing Results

One of the most important aspects of any business is making sure you are getting the most bang for your buck. When it comes to SEO, there are a lot of ways to save money without sacrificing results. One of the best ways to save money is by working with a team of SEO experts. In this blog post, we will discuss five simple ways that experts help you save money on your SEO campaigns! An Agency Gives You the Expertise You Need As a business owner, you know that SEO is essential for driving traffic to your website and generating leads. But what you may not realize is that doing SEO yourself can be very costly. Hiring an in-house team of experts can be expensive, and if you’re not careful, you can easily overspend on unnecessary tools and services. But there’s a way to get all the benefits of a...

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16Jun By Anna SonnenbergNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Lead Generation Tools, robot chat

What Is Lead Qualification & How to Automate It to 10X Results

Today I’m going to show you how to automate lead qualification so you can improve prospecting, find ideal customers, and deliver more qualified leads to your sales team. Let’s face it. You might have tons of prospects—but if your sales team doesn’t have enough resources or capacity to qualify leads, you’ve got a donkey situation on your hands. With an automated lead generation tool like MobileMonkey, you can pave the way to Unicorn Land much more efficiently. By automating lead qualification, you can set up a streamlined process to separate the unicorns from the donkeys—so your sales team can focus on closing deals with unicorn clients. Let’s hit the road and take the fast lane to Unicorn Land. Here’s your map: Join Today’s Webinar with Larry Kim! Or Register for the ...

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11May By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

21 Social Media Management Tools for Great Results in 2022

Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts. This includes schedulers, reporting tools, and software that ensures you’re engaging with your followers regularly (and that no post, comment or direct message is missed) — and more. With these tools, you can gather up those kitties in no time. Let’s start right meow. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is social media management? Social media management involves properly handl...

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9May By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Benefits of Doing Well in Search Results

When it comes to search engine optimization (SEO), one of the most important goals is to rank well in search results. But why is that important? That’s a great question, and it’s the focus of today’s blog post. Why is ranking highly on Google so important to small businesses and what do you get from it? We’ll at five benefits today. Read on to find out why ranking highly matters to your company! Increased Site Traffic If you’re running a website, you want people to find it. Ranking high in search results is one of the best ways to ensure that your website gets seen by potential customers or clients. According to research, websites that show up on Page One of Google capture between 70% and 90% of the clicks from consumers. Ranking high in search results can lead to more traffic for your we...

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12Apr By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Small Business Digital Marketing Efforts That Produce Big Results

Digital marketing can be a daunting task for small businesses. There are so many platforms and strategies to choose from, it can be hard to know where to start.  In this blog post, we will discuss five digital marketing efforts that are guaranteed to produce big results for your small business. Whether you are looking to increase website traffic, generate leads, or boost sales, these five strategies will help you achieve your goals! A Well-Designed, Mobile-Friendly Website When we say that a website is well-designed, we mean that it’s easy to use, visually appealing, and user-friendly. A well-designed website will be responsive to different screen sizes, so it will look good no matter what device you’re using to view it. It will also be easy to navigate, with clear menus and calls to acti...

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24Feb By seo-ninjaNo Comments

Enterprise SEO, enterprise seo pricing, enterprise seo services, enterprise seo strategy, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Enterprise SEO: Let Your Website Produce Your Dream Results

Planning and executing techniques that can enhance the performance of a website and visibility for SEO optimization is what is defined as enterprise SEO. It gives businesses ample space to turn the techniques into action, thereby, improving the website’s rank as well as traffic.  Why enterprise SEO should matter to you? Because with more and more audience finding your website in search results.  Your chances to have more and more conversions increase alongside. Craving for more reasons how enterprise SEO can take your business towards success? Keep reading below… Benefits of Enterprise SEO for Businesses You may not know but enterprise SEO is an effortless way of identifying the potential customers and pull them towards your website by implementing standard marketing techni...

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2Jan By demo-sixNo Comments

Enterprise SEO, enterprise seo pricing, enterprise seo services, enterprise seo strategy, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Let Your Website Produce Your Dream Results – SEO Ninja

Planning and executing techniques that can enhance the performance of a website and visibility for SEO optimization is what is defined as enterprise SEO. It gives businesses ample space to turn the techniques into action, thereby, improving the website’s rank as well as traffic.  Why enterprise SEO should matter to you? Because with more and more audience finding your website in search results.  Your chances to have more and more conversions increase alongside. Craving for more reasons how enterprise SEO can take your business towards success? Keep reading below… Benefits of Enterprise SEO for Businesses You may not know but enterprise SEO is an effortless way of identifying the potential customers and pull them towards your website by implementing standard marketing techni...

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18Oct By Joy HawkinsNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Tips

How to Get Images in Mobile Search Results

Posted Oct 18, 2021 by Joy Hawkins For those of us who work in marketing, it’s really easy to get caught up in what we see on our computers all day and forget what things look like in Google’s search results on mobile.  Google shows images beside the search results on mobile devices that often don’t show up anywhere on computers and they are an easy way for a business to stand out and draw more attention to their website. Not all search results show images on mobile It’s important to note that not every keyword shows images in the search results on mobile devices.  We tracked tons of keywords using BrightLocal and looked at screenshots of how search engine results pages (SERPs) on mobile varied bas...

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10Sep By Local VikingNo Comments

AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get Better Results for Your GMB Listing with Fewer Tools

This is a sponsored post written by Local Viking. The opinions expressed in this article are the sponsor’s own.With a portfolio of agencies managing Google My Business (GMB) listings, client acquisition dialed in, and workload piling up, the birth of Local Viking was a true baptism by fire.We needed something that could start the journey of containerizing reporting, help our staff automate some of the mundane optimization activities, and lead the charge into a more accurate and sensible rank tracker for our clients.If you want to check out the day-to-day strategies we use in our real-life agencies that rank thousands of GMB listings, download this free guide.If you’re looking for quick GMB management tips, then you might find our 15-Minute Marketing Methodology case study useful.But if you...

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28Aug By Emily HenryNo Comments

ai bot, ai chat, ai chatbot, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, robot chat, Writing, writing-tips

8 Essentials Tips for Writing a Chatbot Script That Gets Results | by Emily Henry | Aug, 2021

PexelsMore and more businesses, websites, and social media pages are using chatbots each and every day, and more customers are expecting them when interacting with businesses and trying to figure out whatever it is they want to know. With this in mind, one of the worst things you can do is to offer a low-quality chatbot that creates more problems than solving them.In this guide, we aim to provide you with the need-to-know tips that will help you script and write out the perfect chatbot that your customers and potential customers are going to love. Let’s get right into it.From the moment the chatbot opens, you need to start working on a positive experience, and this means leading with introductions. The easy way to do this is to write something like;“Hey there, <username pulled from soci...

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25Jul By Jamie PitmanNo Comments

Blog, googe optimize, google optimization, google seo, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results

Want to find out why your competitor’s page is No. 1 in Google organic SERPs? Well, now you can! (To the extent that Google is willing to tell you, anyway.) That’s because Google yesterday announced a feature that shows a selection of reasons for ranking individual pages in SERPs, bringing some much-needed transparency to search. via GIPHY Source: Google This feature is a section called ‘Your search & this result’ but it doesn’t have a catchy name yet, so we’re calling it the ‘Ranking Factors Box’, simply because, well, it’s a box that displays ranking factors! The Ranking Factors Box is an extension of the ‘About this result’ box, which is accessible by clicking the ‘three vertical dots’ at the end of a search result and was originally launched back in February of this year. Where is...

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28Jun By Joy HawkinsNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

How to Influence “Years in Business” in the Local Pack Results

Posted Jun 28, 2021 by Joy Hawkins In this Guide: Why you should add an opening date Earlier this year, Google started to display opening dates in the local pack results.  If you choose to not add your opening date inside Google My Business (GMB), Google will often pick a date based on other sources – and these sources could easily be wrong.  I recently did an audit for a business that was displaying as being open for 7 years, when in reality they have been open for 23 years!  Since Google actually allows you to control this, there is no reason why you wouldn’t want to fill it out.  In the example below, what would you be more likely to choose – the business that has been open for 3 years, the on...

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12Jun By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content Marketing Metrics to Measure Results

Most marketers seem to be taking it on faith that their work is effective: Only 35% of marketers say they think it's "very important" to know the return on marketing investment (ROMI), according to a survey from HubSpot. But that same survey found that 91% of marketers are confident that their campaigns are influencing revenue. If marketers don't understand the ROI of their marketing efforts, they can't possibly know that those efforts are benefiting the bottom line. That's especially true with content marketing, which is inherently a long-term investment: A single piece of content doesn't necessarily lead directly to an increase in sales, which means there's no simple formula for determining content ROI. But just because measuring content marketing ROI isn't always easy doesn't mean it's...

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10Jun By Local VikingNo Comments

AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get Better Results for Your GMB Listing with Fewer Tools

This is a sponsored post written by Local Viking. The opinions expressed in this article are the sponsor’s own.With a portfolio of agencies managing Google My Business (GMB) listings, client acquisition dialed in, and workload piling up, the birth of Local Viking was a true baptism by fire.We needed something that could start the journey of containerizing reporting, help our staff automate some of the mundane optimization activities, and lead the charge into a more accurate and sensible rank tracker for our clients.If you want to check out the day-to-day strategies we use in our real-life agencies that rank thousands of GMB listings, download this free guide.If you’re looking for quick GMB management tips, then you might find our 15-Minute Marketing Methodology case study useful.But if you...

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31Dec By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Google Adds Short-Form Video Carousel in Selected Search Results

This is interesting, and could, potentially, have implications for your 2021 content approach. This week, Google has begun testing a new carousel of short-form video results for selected queries, providing direct links to relevant TikTok and Instagram Reels video clips. The move aligns with the rising popularity of short-form video content, enabling Google to tap into that trend, while also maintaining the relevance of its search results. And there's a key element to Google's lean-in to short clips. As noted by TechCrunch: "Both Instagram and TikTok videos were available in the Short Videos row. When clicked, you’re taken to the web version of the social platform - not the native mobile app, even if it’s installed on your device. The end result is that Google users are more likely to re...

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28Dec By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, Tools

How to Optimize Facebook Ad Creative for Better Results : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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24Dec By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Lead Form Ads: How to Optimize for Results : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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21Dec By Jason BarnardNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

The expansion of People Also Ask in the search results

The expansion of People Also Ask in the search results Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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21Dec By Barry SchwartzNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Maps local listing now showing web search results

Google Maps local listing now showing web search results Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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20Dec By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create Google My Business Posts That Get Results

Having a Google My Business (GMB) profile is one of the best ways to get attention for your local business and boost your rankings.With so many features, working with GMB can get overwhelming.One feature worth using: Google My Business Posts.Posts give you the ability to promote your brand, services, products, events, and offers.GMB posts are displayed at the bottom of your Google My Business Knowledge Panel and are a great way to show off what your business has to offer.Get Familiar with the GMB Posts PolicyCreating posts are fairly easy to do, but before you make posts, it’s important that you are familiar with Google My Business Posts content policy.You want to make sure that you know what is and what isn’t cool when it comes to posts.If you violate GMB posts policies, your post will ge...

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20Dec By Colan NielsenNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Strategy

How Proximity Impacts Localized Google Organic Results for Law Firms

Posted Dec 14, 2020 by Colan Nielsen Two Keywords, One City, 72 Postal Codes, Five Different Law Firms Earlier this year Juris Digital released a great case study on How Proximity Impacts Law Firm Rankings in Google’s Local Pack. This was one of the most insightful studies that came out in 2018 and totally changed how we analyzed our clients rankings moving forward. We wanted to do a case study in the spirit of the Juris Digital study but focusing on the localized organic results instead of the 3-Pack results. Given that the localized organic algorithm is separate from the local pack algorithm we hypothesized that we would see a much different result than what Juris Digital discovered. That is exac...

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