The opportunity to scale Instagram DMs (direct messages) and to have more meaningful interactions with your fans on Instagram is enormous. This is especially true for the mega brands, influencers, and D2C brands out there. Instagram auto-reply tools are the solution to some of Instagram’s most glaring gaps for business, as well as the way to capitalize on those opportunities.
Just think about all of the comments on your posts, DMs that go unread, or the opportunities you miss to connect with fans that are sharing your brand in their Instagram Stories.
However, there has been a problem up until now — the lack of a tool available on Instagram to perform these functions.
So, after a few years of Instagram cracking down on certain automation tools in an attempt to make the platform more authentic, the pendulum is beginning to swing back in the other direction. The difference about this time, however, is that Instagram is fully in control of what’s allowed on the platform, and more sophisticated automation tools for Instagram are on their way.
Some of which are already here.
In fact, software providers that are 100% Instagram-approved, such as MobileMonkey, are now available to make Instagram more manageable and effective via Instagram auto-reply tools — which brings us to the topic of this article.
By the time you’re done reading this, you’ll have learned 4 new ways to use Instagram auto-reply tools:
- Instagram Welcome Message: Auto-Reply to First Time Engagers.
- Instagram Auto-Replies to Comments on Posts.
- Auto-Reply to Instagram Story Mentions.
- Auto-Reply to Frequently Asked Questions on Instagram.
#1. Instagram Welcome Message: Auto-Reply to First Time Engagers
A major challenge for Instagram business users has been managing the Instagram inbox and your direct messages (DMs).
MobileMonkey now allows you to instantly reply the first time someone sends a DM to your Instagram inbox with a welcome message.
You can set up your personalized greeting and even be transparent by letting them know that it’s a chatbot — people appreciate that sort of thing. List out chat marketing topics or provide custom options for users to better figure out what they want and how you can help them.
Here’s an example of the MobileMonkey Instagram Automated Welcome Message in action:
With the Instagram Page Welcomer tool from MobileMonkey, it’s incredibly easy to nurture people down your funnel and ultimately capture email addresses and other important contact information.
Test it out for yourself on the MobileMonkey Instagram page by clicking the Message button, then say ”Hello” (must be done on a mobile device).
#2. Instagram Auto-Replies to Comments on Posts
Applying an Instagram Comment Autoresponder to your Instagram posts is a guaranteed way to increase engagement on Instagram.
Not to mention a tool that marketers have been dreaming of for years.
Instagram Comment Autoresponders by MobileMonkey will dramatically increase the engagement and visibility of your posts because you can send a message to all users who comment on your posts.
But what has marketers really excited about Comment Autoresponders for Instagram is that you can add a link to all of your Instagram posts.
Here’s how it works: For any of your Instagram posts, simply ask your followers to comment with a specific keyword. In the example below, you can see the keyword “Instatools” being used by multiple Instagram fans on the MobileMonkey Instagram page.
Then, when people comment with the keyword, it triggers a sequence that allows you to send Instagram traffic to any one of your landing pages.
Check out the MobileMonkey page on Instagram and test it out on one of the posts right now!
The great thing about this tool is not only that you can send traffic to your website, but since you’re encouraging more people to comment, the visibility of your posts also increase dramatically because of all the engagement!
#3. Auto-Reply to Instagram Story Mentions
71% of US businesses are on Instagram, which is significant of course, but not on the same level as Facebook, Twitter, or LinkedIn.
One of the reasons for this is the challenge to drive traffic from Instagram to your website, due to the lack of places you can share clickable links.
However, that’s all changing in 2021, which is why we’ve moved MobileMonkey’s Instagram Stories tool to the #1 spot on this list.
The MobileMonkey Instagram Story Mention tool allows you to do two things:
- Instantly reply any time you or your business are mentioned in any Instagram Story.
- Add a link to Instagram Stories.
For all you experienced Instagram marketers, the value of these two functions is jumping out at you right now. And for those not quite as experienced with Instagram marketing, you’re about to find out why.
Prior to this tool’s existence, you would have to hire a virtual assistant or you yourself would need to manually search for and individually thank or comment on any Instagram Story you were mentioned in.
Now, you only need to set up the Instagram Story Mention tool once and let MobileMonkey do the rest.
After you have your reply nailed down and tested, every time someone mentions you or your brand on Instagram, you’ll be able to thank them for sharing (if that’s what you’d like to do) and drive traffic to your website by providing a link for them to click on.
Here’s an example of what it looks like after I mentioned @mobilemonkey.ai in one of my own Instagram Story posts:
In the first image, you see a thank you message drop down from the top of the screen. The drop-down is coming from Messenger for Instagram, which is triggered the moment I mention MobileMonkey in my Instagram Story.
In the second image, you see what happens when I click on the thank you message. It shows me my Instagram Story post where I mentioned MobileMonkey, and then asks me if I’d like to learn more, and provides a link.
This all happens automatically, and it’s just a matter of optimizing your message and providing an enticing offer for people to click on.
To learn more and to see what the Instagram Story tool looks like in the wild, check out the tutorial in this article on how to add a link to Instagram Stories!
#4. Auto-Reply to Frequently Asked Questions on Instagram
We’ve already established that you should be using Instagram Direct Messages to engage with customers or followers.
But the majority of companies and influencers do not have the time to keep up with their Instagram DM inbox. So, many businesses outsource this job to multiple VAs (virtual assistants).
Instead of having multiple VAs stumble over one another and fail to answer questions in a timely manner, you can use Instagram Quick Replies or MobileMonkey to save time spent answering the same questions over and over.
Instagram Quick Replies
Let’s start out with Instagram’s native tool for FAQs, Quick Replies.
Instagram quick replies are responses that you set up in advance to answer frequently asked questions you receive via Instagram DMs. Once you’ve set up a quick reply, you can automatically insert it into a DM to quickly respond to a question.
Quick Replies work great for common questions such as your hours of operation, commonly asked questions, directions, rates you offer for different services, or even contact information.
However, Quick Replies are available only to Instagram business profiles. Personal profiles and creator profiles don’t have this functionality.
MobileMonkey Auto-Replies to FAQs
With MobileMonkey, you can build a chatbot based interactive question answering system for Instagram using keyword-based Q&A triggers and NLP (natural language processing) technology.
Using chatbots to answer FAQs is an easy set of dialogues to build in a visual chatbot builder.
Add “icebreakers” or FAQs to your Instagram account to help ease customers into a conversion.
MobileMonkey even tells you what visitors to your Instagram pages are asking, so you can program instant answers for all your FAQs.
But with MobileMonkey you can take the conversation a step even further.
In this Instagram automated messages example, you’ll see what’s known as a menu-based chatbot, which is like a mini-website built into your Instagram DM inbox.
Menu-based chatbots allow you to guide a conversation, kind of like a phone tree, which can branch off in many different directions, based on the interests of the prospect or customer.
Not only that, this will allow you to stop hiring VAs that stumble over one another trying to keep up manually with all the DMs coming to your inbox.
Additionally, the MobileMonkey OmniChatⓇ inbox allows you to perform customer support chat on Instagram, at scale.
Finally, you can manage, send, and reply to all of your DMs from a desktop computer.
Save yourself hours of time every day with Instagram auto-reply bots and turn your Instagram DM inbox into your latest lead generation tool!
Get Started with Instagram Auto-Reply Tools
Organic engagement on Instagram has taken off with the expansion of Instagram Stories as well as the introduction of new features, such as Stickers and Instagram Reels.
But don’t take my word for it alone. Here’s what Gary Vaynerchuk had to say about Instagram DMs:
“Instagram DM (Direct Message) is the single biggest networking or business development opportunity of this decade.”
Gary Vaynerchuck | VaynerMedia
That’s a lot of conversations to manage, and even more conversations to start as long as you have the tools to scale your operations on Instagram.
Here’s how to get started with Instagram auto-reply messages:
✅ Step 1: Claim your Free Forever MobileMonkey account.
(Already have an account? You’re golden, move to Step 2)
✅ Step 2: Get on the list for the Instagram messaging tools beta.
➕ Use partner code UNICORN to jump to the head of the list!
Instagram Auto-Reply: Important Next Steps
Adding Messenger to Instagram will create a 3.3 billion user network. Between Facebook Messenger users and Instagram Messenger users, that’s roughly 43% of the world’s population on one chat platform.