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I Tried Instagram Automation (So You Don’t Have To): An Experiment

17Sep

By Colleen ChristisonNo Comments

Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

I Tried Instagram Automation (So You Don’t Have To): An Experiment

Has the elusive unicorn of Instagram automation ever tempted you? We can’t blame you. Instagram automation software sites paint a pretty picture of your phone blowing up organically with likes and comments. Your social media scales effortlessly while you sit back and relax. Brands like Nike, NASA, and whoever runs Obama’s social networks are begging you to consult. And, oh, who’s that in your DMs? Taika Waititi and Doja Cat both asking for a follow back? Wow, this is everything you dreamed of, right? Wrong. I tried it out, and not only did Doja Cat not return any of my messages, but I also lost time, money, and a bit of dignity. All is not lost; there are legitimately helpful Instagram automation tools. We’ll get to them at the end of this article. But first, here’s what happened when I tr...

How Many Instagram Hashtags Should You REALLY Use?

5Nov

By Stacey McLachlanNo Comments

Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

How Many Instagram Hashtags Should You REALLY Use?

One of the most important steps in building trust in a relationship is consistency. …someone should probably mention that to Instagram. The folks over at Instagram’s HQ have been shaking things up as of late. The corporate-backed Instagram Creators account recently recommended that it’s best practice to only use 3 to 5 hashtags per post. Source: @creators Let me repeat that: Three! To! Five! While this seems like an innocuous hot tip, it’s a perplexing thing to hear directly from a platform that allows you to use up to 30 hashtags in each post. This revelation from someone we trusted just begs so many questions: Was this a test? Are you tricking us? If 3 to 5 is the amount you actually want us to use… why give us the freedom to use 30 tags in the first place? But though the ground ben...

Want to Buy TikTok Followers? Here’s What Happens When You Do

2Oct

By Stacey McLachlanNo Comments

Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Want to Buy TikTok Followers? Here’s What Happens When You Do

Thinking about buying TikTok followers? I get it. In this instant-gratification world, of course it’s tempting to buy the metrics you want. If we as a society have developed the technology to order a pizza with an emoji on Twitter, why shouldn’t I be able to become TikTok famous with the click of a button? Organic growth just takes so much time and you want a nice juicy follower list nowwwww! Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile. TikTok has been downloaded more than two billion times, and has 100 million active users in the U.S. This is the place to see and be seen, but it’s increasingly challenging to stand out from ...

Do Photos With People Perform Better on Instagram?

21Apr

By Stacey McLachlanNo Comments

Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

Do Photos With People Perform Better on Instagram?

No matter how religiously you follow updates to the Instagram algorithm, getting your posts in front of people isn’t going to do you much good if they don’t actually like what they’re seeing. Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. We already know that visually beautiful or interesting content performs best here. (You’ve been trying out our tricks for taking and editing good Instagram photos, right?) But beyond composition or graphic design, is there a type of photo that people like more? Well, the hunch of many a social media manager is that pictures of people perform better than those without. (Sorry, landscape photogs.) But why rely on a gut instinct, when we have a whole special column here on the H...