Wednesday, October 27Digital Marketing Journals

The Best Instagram Direct Message Marketing Examples & Templates


Instagram direct messages (DMs) have come a long way in 2021. With the introduction of automated DMs from tools like InstaChamp, creators, influencers, and marketers are still adjusting to what it all means for Instagram direct message marketing.

Without a doubt, Instagram DMs are one of the most effective channels to sell more on Instagram. Yet, Instagram direct message marketing has been underutilized due to DM management being almost entirely manual and labor-intensive.

Luckily, Instagram automated messages have flipped the script on this narrative, almost entirely.

However, don’t take it from me alone. Instagram direct message marketing is on the radar of the most prominent digital marketing professionals out there, such as Gary Vaynerchuk:

“Instagram DM (Direct Message) is the single biggest networking or business development opportunity of this decade.” 

Gary Vaynerchuk, VaynerMedia

Even better, Instagram DMs just got a whole lot more useful with the introduction of drip marketing campaigns by MobileMonkey’s InstaChamp.

Drip campaigns have been available to MobileMonkey users on Facebook for some time now. Not surprisingly, drip campaigns are one of the most useful features identified by MobileMonkey users because they’re extremely effective in both driving engagement and working Facebook leads down your marketing funnels.

So, before we dive into how to build successful Instagram direct message marketing campaigns, I first want to demonstrate how these work in real-time.

Head over to our Founder, Larry Kim’s Instagram page and click on the “Message” button. Then, simply send a message using the word “DRIP” to trigger a brief two message demo drip campaign.

Want to learn how to set up Instagram direct message marketing campaigns, such as drip sequences, auto-reply messages, comment auto-responders, and others for yourself?

Today we’re going to cover everything you need to know about Instagram direct message marketing with an emphasis on drip campaigns, including:

Although drip campaigns aren’t necessary for all of your Instagram automated DMs, in this article you’ll learn how to use each of InstaChamp’s auto DM tools accompanied by automated drip campaigns.

So, let’s jump into how to set up Instagram direct message marketing campaigns for your own Instagram page(s)!

GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEY

Grow Instagram followers and engagement with new tools for influencers, artists, brands and D2C businesses. Sign up to be the first to use tools that generate elite engagement via Instagram DMs.

Instagram Direct Message Marketing: Drip Campaigns

It’s easy to create a drip campaign using MobileMonkey or InstaChamp. In this example, I’ll be showing you how to create an Instagram drip campaign using MobileMonkey from scratch.

Direct message drip campaigns for Instagram are completely new to the platform, and considered a “game-changer” by some of the world’s top digital marketers, such as Neil Patel and John Lee.

Essentially, every person that sends you a direct message on Instagram, based on what they do or say, can receive an automated drip series of follow-up messages over a specific time period of your choosing.

So, are you ready to build your first Instagram DM drip campaign? Let’s go!

Step #1: Connect MobileMonkey to Instagram or Sign-up for InstaChamp

Already using MobileMonkey? To get started with your first Instagram drip campaign, sign-in to MobileMonkey and connect your Instagram account if you have not already.

Connect MobileMonkey to Instagram

If you’re a MobileMonkey user and your account is already connected to your Instagram page, move onto Step #2.

OR, if you’re not using MobileMonkey and do not want access to cross-channel OmniChat® marketing tools, you can choose to use tools made for Instagram only.

So, if you want DM automation tools made specifically for Instagram, now is the time to create an InstaChamp account.

GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEY

Grow Instagram followers and engagement with new tools for influencers, artists, brands and D2C businesses. Sign up to be the first to use tools that generate elite engagement via Instagram DMs.

Step #2: Campaigns > Drip Campaigns > Create Drip Campaigns

In MobileMonkey, navigate to the Campaigns tab at the top of your dashboard.

From there, select Drip Campaigns from the menu on the left-hand side of the screen.

Then, select the blue + Create Drip Campaigns button in the middle of your screen.

Instagram direct message marketing: Drip Campaigns

Step #3: Give your Instagram DM drip campaign a name and select Instagram

At the top of your newly created drip campaign, start by giving your campaign a name and then specify Instagram as the platform you wish to use by placing a checkmark in the box next to “Instagram”.

Instagram Direct Message Marketing: Create Drip Campaign

As you can see in the screenshot above, I’ve given this drip campaign the name “Instagram Drip Campaign Demo.”

Step #4: Select your drip campaign audience

Choose the audience that you wish to send the drip campaign to. 

In this example, I’m choosing All Contacts, but you can create custom audiences anytime to determine exactly who will receive a particular drip campaign.

Instagram Direct Message Marketing: Drip Campaign audience

This means whenever a contact enters this particular audience, they’ll be sent the first message of this drip campaign.

Step #5: Choose the time between DM drips and create your dialogue

Next, you need to decide how long in between the time someone entered into your drip campaign it will take for them to receive each of your direct messages on Instagram.

In MobileMonkey, you can select from Minutes, Hours, Days, Weeks, or even Months between each message. 

In my example below, I’ve chosen just 5 minutes in order to demo this feature. 

However, most drip campaigns usually last over the course of a week or so, with a couple days in between each message.

Instagram Direct Message Marketing: Drip Campaign time interval

You can add as many drip campaign dialogues as you wish by clicking on the + Add another Drip Campaign Dialogue button.

Instagram Direct Message Marketing: Drip Campaign dialogue

Step #6: Add conversational widgets

Let’s add a conversation widget to the campaign. Within this text, it’s good practice to try to make sure that the user or the contact knows that they’re able to unsubscribe very easily, directly from a campaign message.

Instagram Direct Message Marketing: MobileMonkey chatbot builder

I’m going to use the Quick Question widget in this example.

The Quick Question widget is extremely useful because you can guide chat conversations by providing buttons with multiple choice answers. 

This is called a menu-based chatbot, which is an effective tool to direct Instagram traffic to the best possible landing page on your site.

As you can see, I’ve provided three different answers for the person to choose from. Each answer can then link to its own unique chat dialogue and CTA (call to action).

Instagram DM template

Step #7: Review and set your drip campaign live

When your Instagram drip campaign is ready to go, all you have to do is hit the Start button to set it live.

Instagram DM Examples

GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEY

Grow Instagram followers and engagement with new tools for influencers, artists, brands and D2C businesses. Sign up to be the first to use tools that generate elite engagement via Instagram DMs.

3 Instagram DM Examples from InstaChamp

Instagram DM drip campaigns are just the latest feature from InstaChamp. 

However, InstaChamp is full of useful Instagram DM automation tools for your direct message marketing campaigns. All of which can be tied to any drip campaign you wish!

Here are just a few of Instagram DM templates and tools for you to choose from:

Instagram Direct Message Marketing #1: DM Auto-Responders

It’s been nearly impossible for Instagram accounts with thousands or even millions of followers to keep up with the volume of incoming messages.

Auto-replies to incoming DMs has now changed that forever.

Take what’s commonly referred to as a welcome message or greeting message, for example. A welcome message is an automated response to someone who sends you a DM for the very first time.

Instagram Growth Tools: Auto-reply to Direct Messages

Ever read a “choose your own adventure” book?

If you take a closer look at the bottom of the chat conversation above, you’ll notice multiple options for the user to choose from, which come in the form of buttons. 

InstaChamp allows you to use multiple buttons at once, which allows for multiple user journeys one could take. Naturally, depending on which button is selected, a different follow-up message is triggered.

Buttons are quick and easy for the user to navigate their way to the information they’re most interested in.

At the end of each path a prospect or customer chooses, you can add a CTA, such as a link to your most relevant landing page.

Instagram Growth Tools: Link to your website in Instagram DMs

With InstaChamp DM Replies, it’s incredibly easy to nurture people down your funnel, capture email addresses, phone numbers, and other important contact information.

Test it out for yourself on the MobileMonkey Instagram page by clicking the Message button, then say ”Hello”.

Instagram Direct Message Marketing #2: Story Mentions

The Instagram Story Mentions tool immediately caught the attention of brands with large, engaged audiences on Instagram. 

Although Story Mentions are great for companies of all sizes, you’ll soon realize why the big influencers and ecommerce brands are already in love with this new solution.

Here’s how it works: When someone shares your post or tags you in their Instagram story post, this tool will automatically send that person a DM. 

What you send is up to you, but a simple ‘Thank You’ note plus an exclusive offer is a great example, for starters.

Instagram Growth Tools: Story Mentions by MobileMonkey

Now let’s see a real-life example of the Instagram Story Mentions tool in action, by Neil Patel!

The most obvious use case here is to thank people for mentioning you in their Instagram story.

However, other opportunities quickly come to mind when you start thinking about them. Here are just a few to get you started:

  • Get more content shares: Use it as an incentive to share your content and create more UGC (user-generated content). For example, make the CTA on your posts to share it in return for an instant reward, like access to exclusive content.
  • Promotional offers: Reward people for sharing by sending a link to your latest promotional offer(s). Whether that’s a discount, coupon, or other marketing campaign, it’s a great idea.
  • Promote your most important campaigns: Have a big event or new product launch coming up? Make sure your most valuable followers on Instagram know about it.

Story Mentions can be a powerful tool for admired individuals and companies on Instagram to build closer connections with their fans. 

It’s hard for the average business to convince even their most loyal followers to create content for them. 

Story Mentions is making that much easier, and they’re effective for a few key reasons: 

  • Incentivizes word-of-mouth, the most powerful form of brand advocacy.
  • Encourages future engagement with your content.
  • Gives people a reason to mention your brand and create UGC.

Instagram Direct Message Marketing #3: Comment Auto-Responders

NOTE: Comment Auto-Responders are currently under construction due to a Facebook Policy issue. We will have a new replacement feature in the very near future!

Instagram comment auto-responders allow you to send private automated messages to people who comment on your posts.

The message is sent to the commenter immediately after the comment is published.  

To trigger a comment auto-responder, users need to comment on a post using a specific keyword. For example, below you’ll see an Instagram post with a CTA (call-to-action) to comment with the word SATURN to enter into an Instagram giveaway. 

Instagram Growth Tools: Comment Auto-Responder by MobileMonkey

Comment auto-responders are extremely powerful and viral in nature because comments equal engagement. More engagement triggers Instagram’s algorithm, which results in more impressions of your post. 

Prior to the launch of this tool, we already have an all-star example of virality from MobileMonkey Founder, Larry Kim. 

Larry has a large social media presence with millions of followers across the major social networks. His most successful Instagram post, by far, uses a comment auto-responder.

Here’s Larry’s post, which received over 400 comments in less than 3 weeks!

If you swipe or click through the carousel, you’ll see that the CTA (call-to-action) in the captions and the last slide of the carousel is to: 

“Type “AUTODM” in the comments section below to get instant access to all 15 Instagram auto DM use cases.”

Clearly, one of the best use cases for comment auto-responders is to tease your content and then ask for a comment for access to the full article, infographic, white paper, etc.

There are multiple challenges faced by Instagram marketers addressed with this one solution: 

  • Lack of locations where you can place clickable links. 
  • Variety of effective CTAs marketers can place in their content.
  • Getting people to comment and engage with your posts.

Think about it, where can you place links on Instagram? Most marketers ‘go-to’ call to action is, “Click my bio link for more information.”

However, you can always include a clickable link in a DM. Therefore, by sending a DM to users when they comment on your post, not only do you have an easy CTA for followers to complete, but you also have an opportunity to share a link and drive traffic to your site.

Additionally, the more comments you get on your post, the more visibility your posts will receive.

This is just the tip of the iceberg for InstaChamp. Check out all of the tools and features you get with InstaChamp, here!

MobileMonkey Direct Message Marketing Campaigns: SMS, Facebook, and Instagram

In addition to Instagram direct message marketing, MobileMonkey can also be used for Facebook direct message marketing, as well as SMS direct message marketing.

Check out how to set up drip campaigns and other chat marketing examples for all your favorite marketing channels!

Want to get started with InstaChamp and new Instagram DM automation tools?

Learn how to:

Are you an affiliate? Get in on the madness that is InstaChamp while it’s still brand new and become a MobileMonkey affiliate partner, today!

Instagram accounts that use MoibileMonkey’s Instagram marketing tools, will generate automated activity and interactions which are perceived as entirely organic. And because you’re able to generate organic engagement at scale, this translates into a huge increase in genuine followers.

Best of all, with MobileMonkey, you’ll be working with 100% Instagram-approved engagement tools.

The proof is in the numbers. 75% of consumers also prefer to engage with brands using private messaging channels vs traditional channels.

✅ Get early access to Instagram messaging tools for free!

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