Monday, December 6Digital Marketing Journals

5 Tips for Using Instagram Automation to Grow Your Business and Reach More Followers


Instagram automation has become one of the best ways to grow your audience, increase your reach, and generate leads. It’s important to remember that automation isn’t meant to replace social media managers, rather, it’s meant to be used as a business tool. In order to get the most out of Instagram automation, you need to set up the best automations that work for you and your brand.

It can be difficult to find the best instagram automation examples, tips, and tricks that make sense for you or your business. So here are some tips to help you choose which one will work best for you, and help you reach more customers.

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Instagram Automation Tip #1 – Use the right tools

You can save a lot of time and make your life easier by using the right tools. One instagram automation example is to use an Instagram DM automation tool like Instachamp. Using a chatbot can help you automate the process of engaging with your target audience by liking, commenting, and replying to story mentions. Setting up FAQs automations frees up your social media manager’s time and allows them to focus on growth campaigns, high-priority tasks, and makes work more enjoyable by reducing mundane, or repetitive tasks.

Instagram Automation Tip #2 – Embrace the bot

More often than not, you want your audience to know that they are interacting with a bot. People on Instagram have a good sense of whether something is real or fake.

As a business or someone with a large following on Instagram, your followers will be okay with you using tools to answer questions. At the end of the day, they’re looking to get an answer to their problem as easily and quickly as possible.

Let’s take a look at Lauren Tickner’s page as an example. Lauren Ticker is Forbes Magazine’s #1 business coach in 2021. By putting MobileMonkey’s auto DM feature right in her bio, she’s able to grow her leads on Instagram, and to get new followers into the right sales funnel.

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Once a follower messages her using her automation keyword “Clients”, she responds in a clever way by letting the user know that they’re interacting with her bot. As you can see in the image below, she refers to her bot as “LaurenBot”. The bot name is still tied to her brand, but it lets her audience know they aren’t talking to her personally. This can also prevent some headaches, if a user tries to ask an unrelated question and expects an immediate answer.

Users are then able to pick the option that works best for them. In the example below, you can see what automated dialogue is triggered when a user selects an option. Pro tip, always have a call to action when setting up your messages. The end result should be to continue the relationship either on or off of Instagram. Some good examples would be either on your website, with a sales representative, or through our email, newsletter or SMS campaigns.

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Instagram Automation Tip #3: Don’t spam people with automated messages

Remember that social media is social, and people like to interact with each other. Instagram automation get’s a bad rap because of spam bots sending automated comments on posts such as ‘hi’ or ‘nice photo’.

If you want your business leads to take notice of the message, make it personal. Even something as simple as a greeting followed by their name can be enough to get them interested in what you have to say next.

Instagram Automation Tip #4 Supercharge your engagement

You don’t need lots of followers if all those who follow you are already engaged on your post – but having more makes sense for businesses since there are more potential customers out there! One way social media marketers use engagement as a growth tool every day is by taking advantage of a comment-to-DM call-to-action.

An example is how our CEO, Larry Kim, was able to essentially boost his post for free using this exact tip. When you make a comment your call to action, your engagement increases, which tells Instagram that your content must be really good. Their algorithm then starts to share your post on the explore page.

In our CEO’s case, his post generated:

  • 700% increase in reach outside of his own followers.
  • Nearly 100 bookmarks.
  • 25X his normal post reach. 
  • Well above his average new follower count (in the thousands) for the month.

It’s worth reading the entire blog post here to see his step-by-step guide for you to copy and test for yourself!

Instagram Automation Tip #5 – Build now, save later

Developing your Instagram automation strategy takes time, but once you have it down pat, it’ll save you countless of hours in the long haul.

Just take Lauren Ticker’s automations as an example. I’m sure it took her a couple of hours to think of the copy, create each automation, and include the links she wanted. However, tens of thousands of people have DM’d her keyword “Clients”.

How many hours do you think she’s saved, just this month, by not having to manually reply to every one of those new leads? How many leads has she saved from becoming frustrated or disinterested due to response time?

The time benefits can easily add up.

Are you interested in creating your own automations already? Click here to explore InstaChamp.

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