Wednesday, July 22Digital Marketing Journals

Tag: Drive

How Reviews Drive Business Results Beyond Marketing
4Jun By Matt G. SouthernNo Comments
Digital Marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How Reviews Drive Business Results Beyond Marketing

Most business owners assume that higher star ratings are linked to better business outcomes. A peer-reviewed study tested that assumption directly. Researchers Eddie Inyang and Juliana White surveyed 251 U.S. small-business owners on online reputation management, Google star ratings, and business performance. Notably, Google star ratings alone didn’t predict performance. What was associated with performance was the practice of ORM. Active reputation management correlated with better business results. Not the stars, but their behind-the-scenes work. What The Research Found The study, published in the Journal of Small Business Strategy, tested six hypotheses regarding ORM and small-business performance using partial least squares structural equation modeling. Five were supported. Customer or...
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Direct Response Marketing: 7 Examples to Drive Sales Instantly
21Jan By Vince MagalineNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Digital Advertising, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

Direct Response Marketing: 7 Examples to Drive Sales Instantly

Many people ask what the difference is between brand marketing and direct response marketing.  And the reason for that is when most people think of advertising, they think of massive campaigns by brands like Nike, Microsoft, or Starbucks. Those campaigns are very creative, emotional, and larger than life. Most of all, those brands pull customers in and leave a lasting impression. If that’s your idea of marketing, as a small business, it can be a bit overwhelming. So, instead of trying to take on the big brands, you need a different approach. You need to create marketing that drives action today. Which brings us to direct response marketing. Direct response marketing is all about making things happen now. It packages the value proposition and call-to-action all in one to take...
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Boost Customer Retention & Drive Loyalty Beyond the Holiday Season
5Dec By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, OmniChannel Marketing, robot chat

Boost Customer Retention & Drive Loyalty Beyond the Holiday Season

As we approach the new year, the realization that December is upon us is nothing short of astonishing. Amidst the hustle and bustle of holiday campaigns that have likely consumed our attention in recent weeks, we find ourselves at a pivotal juncture to navigate the post-festive landscape.  To help you prepare for this next phase, our CEO and Founder, Larry Kim, teamed up with Lizzie Chapman, VP of Partnerships & Channels at AdRoll to discuss how we can take all the hard work you put in these past few months and turn it into post-holiday success.  Our two experts have outlined a six-step playbook, designed to unlock long-term business growth and turn seasonal customers into loyal patrons for the months and years ahead. Read on as we unravel the keys to not just surviving but thriv...
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How Supportive Connections Drive Revenue Growth
12Sep By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How Supportive Connections Drive Revenue Growth

In the world of sales, obstacles are a common occurrence that can hinder revenue growth. However, these obstacles can be overcome with the support of connections and networks. By leveraging the power of supportive connections, sales professionals gain access to invaluable resources, guidance, and inspiration that empower them to navigate challenges and drive revenue growth effectively. Identifying Common Sales Obstacles Sales professionals encounter various obstacles on their journey to success. We can better strategize on overcoming these challenges by identifying and understanding them. Some common sales obstacles include: Lack of Product Knowledge A sufficient understanding of the product or service being sold can ensure sales success. Without in-depth knowledge, it becomes challenging ...
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4 Messaging Tips to Drive Sales [Infographic]
5Sep By Andrew HutchinsonNo Comments
instagram, Social Marketing Strategies, social media, social media marketing

4 Messaging Tips to Drive Sales [Infographic]

Looking for ways to use messaging in your digital marketing approach? More and more people are turning to DMs for social engagement, as the allure of public posting wears off, which has seen almost every platform put more emphasis on its DM options in recent months, for both regular users and brands. Establishing direct connection with consumers can be a great way to enhance that relationship, and there’s now a range of DM options to consider within your planning. To help with this, Instagram recently published a set of four key tips for your business DM planning. Worth noting for your holiday approach.
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Four Strategies That Drive Dentist Search Engine Results
28Mar By John VuongNo Comments
content marketing, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Four Strategies That Drive Dentist Search Engine Results

If you’re a dentist, you know that ranking well on search engines can be challenging. After all, there are countless other dentists out there vying for the top spots. However, there are strategies that you can use to help you stand out from the competition and attract more patients to your clinic consistently over time! In this blog post, we will discuss four of the most effective SEO strategies for dentists. Create the Right Content As a business owner, you know that creating the right content is key to attracting your ideal customers. But what does it take to create content that will not only get great dentist search engine rankings but also convert those visitors into patients? There are a few key things to keep in mind when creating content for your website or blog. First, it’s import...
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The Top Chatbot Analytics Tools to Drive Conversion and Containment | by Master Of Code Global | Jan, 2023
20Jan By Master Of Code GlobalNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-analytics, chatbot-testing, chatbots, conversation with ai, conversational-ai, conversational-ai-testing, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

The Top Chatbot Analytics Tools to Drive Conversion and Containment | by Master Of Code Global | Jan, 2023

It’s pretty difficult to overestimate the benefits AI-powered chatbots offer businesses, from agent cost savings due to solving repetitive requests, the opportunities continue to grow. According to Juniper research, cost savings, up-selling, marketing, and cart recovery are major retailer chatbot ‘push’ factors. Retailers will take advantage of these opportunities; propelling Conversational AI in eCommerce driving transactions via chatbots to reach $112 billion by 2023.However, not all chatbots are created equally. There are many virtual assistants in production that do not have Natural Language Processing (NLP) which means it cannot understand a user’s natural language inputs, causing the bot to be quite limited and robotic, rather than helpful and conversational. To ensure your chatbot’s...
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Snapchat Says that Even Basic AR Executions Can Drive Audience Response
4Oct By Andrew HutchinsonNo Comments
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Says that Even Basic AR Executions Can Drive Audience Response

The use of AR is growing, with Snapchat reporting that over 250 million of its users – or 72% of its active user base - engage with AR elements in the app every day. As AR technology continues to evolve, so too do the ways in which it can be used for more creative, engaging applications, including promotions – and as more brands lean into these types of advanced activations, that then raises the bar for others to also follow suit. But creating AR isn’t as easy as, say, writing a blog post or creating a video clip. It takes technical knowledge, system know-how, it takes professional skill to create unique brand experiences in this more advanced medium. Right? Well, that’s not entirely correct. On Snapchat, one of the leaders in AR, you can create basic AR experiences, even branded ones,...
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How to Drive More Traffic and Conversions from Social Media
21Jun By Ann SmartyNo Comments
Blog, brand, branding, business name, color palette, Conversion, Digital Marketing, digital mkt, email outreach, Internet marketing, mood board, Online Marketing, social media, social media conversion, social media marketing, traffic

How to Drive More Traffic and Conversions from Social Media

Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing to think about their business, even if they are decision makers. Here are a few ways to drive traffic and convert it into conversions, sales and leads from your social media channels. 1. Set up your social media profiles This is a fundamental step a surprising number of businesses are missing: Make sure your social media profile provides a clear way to learn more about your company, read clients’ testimonials and contact you. Instagram Instagram bio allows a single clickable link...
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5 Ways to Drive Traffic and Sales with Short Videos
5May By Kyle DulayNo Comments
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, Reels, short video content, shorts, Social, social media marketing, Social Media Strategy, stories, tiktok, video marketing, YouTube Shorts

5 Ways to Drive Traffic and Sales with Short Videos

We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes.  Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.  But why is short video content better than traditional long-form content? Let’s assume you have an excellent blog post on your website about a particular feature or a product that you offer. The chances are that even if a particular set of your audience is intrigued by the content in the article, they might not read the entire thing. And this can happen due to a multitude of reasons including sh...
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12 Must-have Tools Every Social Media Content Creator Needs to Drive Engagement in 2022
1Mar By Saundra ChangNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat, social media

12 Must-have Tools Every Social Media Content Creator Needs to Drive Engagement in 2022

Creating scroll-stopping content that drives unicorn social media engagement — views, follows, likes, comments, shares and saves — is easier said than done.  Whether designing the perfect graphic, choosing the time to post, enabling the call to action, or incentivizing interaction, these are the must-have social media content creator & digital creator apps that any brand and marketer can enlist to make their content have max impact on their business goals. The social media content creator tools that we list here, we’ve vetted and use every day, and they span the whole content journey (from idea generation to conversion driving) saving us time and helping our content unicorns work harder. GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEY Grow Instagram followers and engagement wi...
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8 Amazing Marketing Ideas to Drive Sales this Holiday Season
19Nov By Kelsey JohnsonNo Comments
content ideas, Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

8 Amazing Marketing Ideas to Drive Sales this Holiday Season

By Kelsey Johnson November 18, 2021 It’s that time: Holiday marketing planning season. For so many businesses, the holiday season is the best time of year for sales. Whether you sell gift-perfect crafts or a business course, December is a time when people are opening their wallets and making purchases.  It’s important to run promotions to encourage your customers to spend at your business. And around the holidays, you can make your marketing really fun! Don’t just send another email telling people to buy your products. Instead, try one of our eight ideas for eye-catching and engaging holiday marketing. 1. Throw a themed party Chances are, your audience, customers, and prospects likely have a lot in common. They may want to meet each other — in person or on ...
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8 Ways To Drive Local Business In Competitive Markets With Search
26Oct By Marshall NymanNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

8 Ways To Drive Local Business In Competitive Markets With Search

Local search marketing is key for any location but when faced with a competitive market, it’s essential that you have strategies to help you stand out.The closer the user is to a location, the more likely it will rank. However, in denser areas, a location will face more competition.By accelerating efforts around Google My Business (GMB) and location page management, a location’s relevance and prominence can increase a business’s rankings resulting in increased local visibility, especially in competitive markets.In this post, we will break down strategies for both GMB and location pages to drive more local business.How Google Ranks Local ResultsGoogle states that “Local results are based primarily on relevance, distance, and prominence.”Relevance is how applicable the result is to what some...
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What is Instagram Direct? 6 Ways to Do Business & Drive Sales with Instagram Direct Messages
20Sep By Ash ChapmanNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

What is Instagram Direct? 6 Ways to Do Business & Drive Sales with Instagram Direct Messages

Have you heard of Instagram Direct, but you’re not sure what it is or how to use it? Then you’re in the right place. If you’re using Instagram to grow your business, it’s super important that you understand how to use Instagram Direct.  That’s because Instagram Direct is the official messaging system from Instagram…and according to Facebook, 65% of users are more likely to buy from a business they can message. Think of it this way: Instagram has over 1,000,000,000 monthly active users, and over 80% of them follow at least one business account. That means that making it easy for users to get in contact with you is crucial to growing your business online.  Because of this, it’s more important than ever that business owners understand Instagram Direct, use it to its maximum pot...
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How To Drive Traffic From TikTok In 2021
30May By Vlad FalinNo Comments
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How To Drive Traffic From TikTok In 2021

The importance of social media is increasing significantly. Brand storytelling is evolving, influencers experience a sharp rise into fame, and social media campaigns are becoming the main traffic source of many companies. In this piece, we’ll talk about a specific and very platform, TikTok, and walk through the various ways for how to drive traffic from it. Let’s get to it. Driving Organic Traffic Image source: https://www.marketingcharts.com/digital/social-media-108342 Organic traffic is the best, free way to drive traffic from TikTok. Haf (50%) of the users are under the age of 34. What is also interesting is that around 50% of the users are in the $75k+ household income bracket. Complete your Bio On TikTok, clicks can come only from the links shared in your bio. That is, you can not ...
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6 Tactics Guaranteed to Drive Instagram Traffic to Your Website
6Apr By Vince MagalineNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

6 Tactics Guaranteed to Drive Instagram Traffic to Your Website

Want to drive more Instagram traffic to your website this year? You’re not alone.  50% of Instagram users have visited a website to make a purchase after seeing a product or service on Instagram. That’s +500 million active monthly users leaving Instagram and looking to buy from the companies they find or follow. Naturally, more companies are trying to capitalize on the Instagram traffic their business page receives every day. And although Instagram has added many ways to sell products on Instagram, the large majority of companies can sell more through their own website. However, Instagram is one of the hardest social media platforms to drive traffic away from. So, you need new strategies that go beyond adding a dynamic link to your Instagram bio. That’s what everyone else is doing...
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How to DM on Instagram to Engage Leads and Drive More Conversions
25Mar By Mitchell WiewelNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

How to DM on Instagram to Engage Leads and Drive More Conversions

Can you imagine a time before DMs? Young people would say no. Millennials or older might say, “I don’t even know what a DM is, let alone how to DM on Instagram.” With over 375 million monthly active users using DMs or “Instagram Direct” (now “Messenger”), it is a tragic irony that the Direct Message inbox on Instagram is a tool that many marketers have not been too keen on using.  Times are changing, APIs and algorithms are too.  Mark Zuckerberg himself says that “private messaging, ephemeral stories, and small groups are by far the fastest-growing areas of online communication.” The future of social media very well depends on one-to-one messaging. If you are a digital marketer, you almost have no choice but to rise to the occasion for the sake of your clients.  Now that...
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Best Organic Instagram Growth Strategies to Consistently Drive Targeted Traffic and Engagement in 2021
19Mar By Mitchell WiewelNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

Best Organic Instagram Growth Strategies to Consistently Drive Targeted Traffic and Engagement in 2021

If you’re still utilizing organic Instagram growth strategies from last year, you may have noticed a decline in your business’ organic reach and engagement.  As Instagram continues to evolve, your agency or business must continue to adopt new growth strategies to keep the momentum going.  Marketers have been left something to desire with the available Instagram marketing tools. The platform has some unique traits that have made it a bit trickier of a beast to master.  For one, up until Feb. 2021, there weren’t many legitimate fully-functional marketing tools for Instagram available. Many were spammy nonsense that usually resulted in a flagged IG account.  If that wasn’t discouraging enough, marketers have traditionally struggled to drive link clicks and conversions from Instagr...
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Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar]
16Mar By Loren BakerNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar]

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI?Join our next sponsored Search Engine Journal webinar on Wednesday, March 24 at 2 p.m. ET.Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven local marketing campaigns you can use right now to reach high-intent audiences.In this presentation, you will learn:Strategies to get customers back into stores.Top-performing CTAs for hyper-personalized ads.How to implement geofencing marketing on Facebook.Targeting tactics to retain customers and win market share.How successful brands use geofencing to create exceptional experiences and drive ROI.Dillon provides a data-rich view into how digital marketers use geofencing and location-based marketin...
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How to Build a Content Marketing Funnel to Drive Sales
11Jan By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Build a Content Marketing Funnel to Drive Sales

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is fleshed out into a workflow that plans every step the customer will take, from discovering content to converting. The problem is that 68% of companies don't measure sales funnels, according to Salesforce. But businesses require clear and optimized funnels for content marketing to perform and drive the bottom line. That's what I'm going to cover in this article: proven steps for driving sales and leads with an effective content marketing funnel. 1. Start at the top and work your way down Many marketers make the mistake of starting and finishing at the top. They produce top-of-the-f...
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How to Use Exaggerated Emotion and Original Audio to Drive Your TikTok Engagement
26Dec By Erica PerryNo Comments
facebook, facebook marketing, Marketing, Music, socia media, Social Marketing Strategies, social media, social media marketing, sound, tiktok, voice

How to Use Exaggerated Emotion and Original Audio to Drive Your TikTok Engagement

November 18th, 2020 Marketing Erica Perry Since 2018 TikTok has nearly tripled in size. Among U.S. users 18 and older, TikTok brought in 22.2 million mobile unique visitors in January 2020, 23.2 million in February and 28.8 million in March. In April, that number skyrocketed to 39.2 million. Looking ahead to 2021, new projections find that the platform will exceed one billion users. Despite this growth, it remains an unt...
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Use Email Marketing to Create and Drive Traffic to Your Content
24Dec By Sean TinneyNo Comments
Case Studies, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, youtube

Use Email Marketing to Create and Drive Traffic to Your Content

By Sean Tinney November 19, 2020 Creating and delivering content that your audience raves about is no easy feat. Here’s how photographer Jared Polin uses video content to build his audience and drives traffic with email. Jared Polin went from unknown Youtuber to one of the biggest names in photography. His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going. He created another video. And another, and another. In 2010, he launched his website Fro Knows Photo to show off his photography expertise and land some freelance jobs. His following back then was non-existent, but he kept creating. Slowly, people began to notice. They asked questio...
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Drive More Referrals with the New Marketing Funnel
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing tips, email outreach, fwd thinking show, FWD: Thinking Show, Internet marketing, marketing funnel, Online Marketing, podcast

Drive More Referrals with the New Marketing Funnel

By Kelly Forst December 7, 2020 Small business marketing expert John Jantsch of Duct Tape Marketing joins The FWD: Thinking Show to discuss the Marketing Hourglass™ and how small businesses can apply it to their business. In the first 5 minutes of this episode of The FWD: Thinking Show, John Jantsch — Founder of Duct Tape Marketing — said something that could shock a lot of marketers. “As marketers, we’re not in charge of getting people to buy from us or creating demand,” said John. But as he went on, his meaning became more clear. “We need to organize our buyers’ behavior and create content that addresses that behavior.” Jantsch created the concept of The Marketing Hourglass™ to explain how marketers can organize their buyers’ behavior in a way ...
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#346: How This 7-Figure Business Owner Uses Her Podcast To Drive Traffic with Jenna Kutcher – Amy Porterfield
23Dec By AmyNo Comments
7-figure business, beginner entrepreneur, brand building, email list, email list growth, facebook, facebook marketing, generating revenue, goal digger podcast, Gravy, grow a podcast, honeybook, Jenna Kutcher, list building, monetize your podcast, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, start a podcast, subscribers

#346: How This 7-Figure Business Owner Uses Her Podcast To Drive Traffic with Jenna Kutcher – Amy Porterfield

Listen To My Latest Podcast Episode: #352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly Listen To My Latest Podcast Episode:#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly
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