Tuesday, August 11Digital Marketing Journals

Tag: Building

Building an AI CMO That Becomes Your Strategic Marketing Partner
AI Explored podcast, Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing

Building an AI CMO That Becomes Your Strategic Marketing Partner

Are you treating AI like an intern when it could be your chief marketing officer? Wondering how to transform AI from a basic task assistant into a strategic partner for your business? In this article, you'll discover how to build your very own AI chief marketing officer that can help you analyze data, provide strategic […] The post Building an AI CMO That Becomes Your Strategic Marketing Partner appeared first on Social Media Examiner.
Link Building 101 – Why It’s Important; How to Avoid Pitfalls
googe optimize, google optimization, google ranking, google seo, Link Building, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Link Building 101 – Why It’s Important; How to Avoid Pitfalls

Many business owners are hesitant to use links on their websites. Either they don’t know how to do it, or they’re scared to try. There are good reasons to be cautious, but if you create the right links you can draw traffic and increase your Google ranking. Usefulness of Links 80% of SEO ranking factors involve links, including social media and citations. They’re a valuable way to increase your Google profile and draw more people to your site. There is a definite correlation between your rank and the number of links on your pages. Keep this in mind while choosing links: “The best source of a link is a website that is both considered authoritative and relevant to your website.” – Helen Pollitt Avoid the Pitfalls “No website can stand without a strong backbone. And that backbone is techn...
LLMs for Chatbots and Conversational AI: Building Engaging User Experiences | by Megha Verma | Aug, 2024
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot-development, conversation with ai, creating chatbots, large-language-models, llm-applications, llm-development, robot chat

LLMs for Chatbots and Conversational AI: Building Engaging User Experiences | by Megha Verma | Aug, 2024

Large Language Models have emerged as the central component of modern chatbots and conversational AI in the fast-paced world of technology. Just imagine conversing with a machine that is as intelligent as a human.The use cases of LLM for chatbots and LLM for conversational AI can be seen across all industries like FinTech, eCommerce, healthcare, cybersecurity, and the list goes on.LLMs like OpenAI’s GPT-4 are an amazing example of Artificial Intelligence that is trained on vast amounts of textual data to understand and produce natural-sounding human language. Conversational AI chatbots have been completely transformed by the advances made by LLMs in language production. With deep learning coming into the picture, Large Language Models are now able to produce correct and contextually releva...
Building Your First Website with Wix (Step-by-Step Guide for Beginners)
building website, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Building Your First Website with Wix (Step-by-Step Guide for Beginners)

Today, I’ll show you how to easily create your first website using Wix, which is free for basic use. We’ll go through choosing designs, adding text, and uploading images and logos. By the end of this guide, you’ll be ready to launch your own site. Signing Up and Starting on Wix First, visit Wix.com and sign up for an account to get started. After you create your account, Wix will prompt you with a few questions to help tailor the setup process. Although Wix offers to set up your site using AI, we’ll proceed manually today, so I’ll guide you through each step without AI assistance. Setup your website with, or without AI Choosing Your Website Type Next, Wix will ask what type of website you’d like to create. For this tutorial, we’re setting up a website for a furniture store. Wix of...
Top 8 ways to monetize Instagram while building a sustainable audience
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, social media

Top 8 ways to monetize Instagram while building a sustainable audience

By Kaleigh Moore September 12, 2023 It’s been a journey of long days and extra time on weekends, but you’ve finally done it. Your Instagram account has more followers than you ever dreamed.  There’s only one problem.You’ve been so preoccupied with building your audience that you’ve forgotten about the other end of building a business on Instagram. Monetization. You have an ever-expanding cadre of loyal, engaged followers. You know there’s a market for what you offer. But before you go for a quick money grab, you should slow down and consider the best way to convert your audience into customers. Do it the wrong way and you risk turning those followers away. That’s why monetization should be more than a quick generator of cash. It should feel like a natural extension o...
Unveiling the Surprising Secrets of ChatGPT’s API & BARD for Bot Building | by Stefan Kojouharov | May, 2023
ai bot, ai chat, ai chatbot, bard-ai, best chatbot, certification, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, chatgpt, conversation with ai, creating chatbots, google chat bots, large-language-models, robot chat

Unveiling the Surprising Secrets of ChatGPT’s API & BARD for Bot Building | by Stefan Kojouharov | May, 2023

How Companies and Brands Need to think about Building AI AppsAI POWERED WORLDPrepare to be astonished as we unveil the superpowers of ChatGPT that go far beyond 99% of what people are building today.Imagine unleashing the immense potential of natural language processing on your data. With ChatGPT API & Bard you can quickly develop super powerful bots that harness the power of your data and create one-of-a-kind knowledge base!This is the beginning of a whole new world where the winners will be companies that create unique value via their proprietary data.But that’s not all!By integrating ChatGPT’s API, you unlock a world of possibilities that extend beyond traditional chatbot functionalities.Picture this: customer support agents empowered by AI, that can create unique experiences for yo...
3 Secret Power of Building Next-Level AI Apps using ChatGPT & BARD | by Stefan Kojouharov | May, 2023
ai bot, ai chat, ai chatbot, bard-ai, best chatbot, certification, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot-design, chatgpt, conversation with ai, creating chatbots, google chat bots, robot chat, workshop

3 Secret Power of Building Next-Level AI Apps using ChatGPT & BARD | by Stefan Kojouharov | May, 2023

Get ready to witness a revelation that will transform the way you build apps!We are thrilled to unveil the surprising secrets of ChatGPT’s API, opening up a world of limitless possibilities for your app development journey.Brace yourself for an email that cuts straight to the chase!Secret #1Supercharge your app with the immense potential of natural language processing. Utilize ChatGPT API & Bard to swiftly develop powerful bots that tap into your data, creating unparalleled knowledge bases.Your app becomes a gateway to unique value creation through proprietary data!Secret #2Unlock a realm beyond ordinary chatbot functionalities.Imagine AI-powered customer support agents that tailor experiences based on individual needs, empowered by the magic of LLMs and your knowledge base.Break free ...
20+ Solid Templates For Building Company Webside
building website, creating a website, google web designer, internet design, responsive web design, web design, web design company, web designer, web page design, website builder, website design

20+ Solid Templates For Building Company Webside

Construction has been an integral part of human evolution. Over the years it has become one of the most profitable businesses. And this is natural since there's always a need in buildings for comfortable living and work. If you're planning to promote your construction company on the net, you'll need a robust online presence. There are plenty of variants, but what we're offering here is priceless. Browse our 20+ Construction Company Website Templates for a Successful Building Business in 2023! All the templates in this selection have a 100% responsive nature. This makes it easier to render them on different devices and screen resolutions. Another great thing about all these items is cross browser compatibility. No software will prevent your website from looking professional! Apart from the...
Step by Step Guide to Building a People HR Chatbot and Automate Workflows | by Avinash | Dec, 2022
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, hr, robot chat

Step by Step Guide to Building a People HR Chatbot and Automate Workflows | by Avinash | Dec, 2022

According to a recent survey by PWC among 600 HR and HR information technology (IT) leaders on six continents, intelligent automation or process automation is the focus for 45% of the participants.With an ever-growing spend on HR technology, HR management seeks to automate human resources as much as possible so that the human resources staff are freed up so that they can attend to their jobs with greater efficiency.When basic HR tasks like onboarding, offboarding, etc., are automated, the whole HR department is enabled to shift from a supportive, administrative, and mainly operational department to a front-line, business-driven strategic department that can provide the agility a business needs to thrive in the future.There are many other benefits as well to businesses automating HR process...
Step-by-step Guide to Building Slack Chatbot for Internal IT Support [No code] | by Avinash | Oct, 2022
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, employee-experience, enterprise-technology, google chat bots, it-support, robot chat, slack

Step-by-step Guide to Building Slack Chatbot for Internal IT Support [No code] | by Avinash | Oct, 2022

According to Enlyft, there are around 135,711 companies that currently use slack as collaborative software.Chances are, your business might be one of those 135,711 companies. Though using slack as a means of communication between members of the same team or different teams in a company leads to productive work culture, companies can leverage the instant messaging platform even more. By turning slack into your business’ employee support hub.Here’s why.Be it Jira Cloud for getting notifications about issues as and when they get mentioned, or HubSpot for your sales and marketing efforts, or Freshservice for managing your IT services, you can add the slack version of the apps your business already uses in the channel of your choice from the slack app directory.This makes it easier for your emp...
Building the Metaverse With Open Source — Bot Libre Metaverse | by Bot Libre | Oct, 2022
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, robot chat

Building the Metaverse With Open Source — Bot Libre Metaverse | by Bot Libre | Oct, 2022

The virtual experiences that are promised from the metaverse will make several ordinary experiences more captivating and more inclusive as more persons have access regardless of distance and even time. Students, teachers, co-workers, family, friends, romantic partners and even strangers getting to know each other can find deep connection, productivity and success from the metaverse.It’s clear that people already understand the immense value of web3, in a recent Forbes Digital Assets article, “the market was worth $478.7 million in 2020, and experts expect it to grow to $800 billion in just four more years.”With such open enthusiasm, an open-source platform is the necessary engine that will drive the growth of the metaverse. By using open source to create the metaverse, it is possible to ad...
10 Email Marketing Platforms for Building an Audience in 2022
building website, creating a website, email, google web designer, internet design, Marketing, Marketing & SEO, web design, web design company, web designer, web page design, website builder, website design

10 Email Marketing Platforms for Building an Audience in 2022

If you’re looking to build an audience in 2022 and beyond, you’ll need to set up an effective email marketing campaign. Often, this involves using an email marketing platform to automate your campaigns, contact your subscribers, and track your results. There are a number of great email marketing platforms out there, but which one is right for you? To help you decide, we’ve compiled a list of the 10 best email marketing platforms for building an audience. Your Designer Toolbox Unlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design Assets DOWNLOAD NOW MailChimp MailChimp is one of the most popular email marketing platforms on the market, and for good reason. It’s easy to use, has a wide range of features, and it’s very affordable. It’s often a favorite of those just s...
Top Citation Sites for Building and Construction Businesses
Citation Sites by Industry, googe optimize, google optimization, google seo, Local Citations, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Top Citation Sites for Building and Construction Businesses

Developing a consistent presence online should be considered an essential action for businesses working in the building and construction industries. There are many ways to do this but starting with citations is a sensible step. Citation sites are key for developing your online presence and can be used by all kinds of businesses providing building and construction services. Citations are a fantastic way to establish your online profile, boost your reputation, and earn trust from consumers and search engines. As you’re working your way through this list, remember to check the ‘country’ column so you only build citations on the sites that are relevant to you. You’ll also notice there’s a column describing whether each site requires payment to register or not. Below the niche list, we’ve also ...
3 Benefits of Building and Using a Personal Brand to Grow Your Business
Blog, brand building, brand identity, Brand Strategy, branding, Campaign Creation, content marketing, customer value journey, Digital Marketing, digital mkt, Internet marketing, Online Marketing, optimization, personal branding

3 Benefits of Building and Using a Personal Brand to Grow Your Business

Personal branding isn’t just for entrepreneurial rock stars that want to dance onto stage and hype up an audience with hopes, dreams, and unbelievable case studies. You don’t have to command an audience like Tony Robbins, make complicated things seem simple like Ryan Deiss, or make buying businesses sound as easy as buying groceries like Roland Fraser. You can just be you. The personal brand that you build will not only make it easier to get new clients, but also help you grow your business in a way that you actually enjoy. It’s a win-win-win situation! Creating a personal brand requires effort and consistency, but the payoffs are more than worth it. I’m going to show you 3 of the top reasons why personal branding is essential for business growth and why you should start wor...
The Challenges of Building a Modern eCommerce Website
building website, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design, woocommerce, WordPress, WordPress eCommerce

The Challenges of Building a Modern eCommerce Website

The further we get into the 21st century, the more contradictory the web seems to become. We have a plethora of no-code tools aimed to make things easier for novices and professionals alike. On the other hand, we see service providers that are increasingly complicated to work with. This tug-of-war is most evident when it comes to eCommerce. Yes, it’s now possible to get a basic shopping cart up and running without too much trouble. For instance, entering products into WooCommerce or Shopify is a streamlined process. It’s the rest of the experience that gets messy. While eCommerce has never been simple, one can argue that it also hasn’t gotten any easier – despite the technological advancements. Several contributing factors have held back progress. Let’s look at a few obstacles that are get...
5 Honest Link Building Methods
backlinks, Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, SEO, website design, website metrics, website traffic

5 Honest Link Building Methods

Links remain key to search engine rankings. Without other sites linking to your page, it has 0 chance to rank. But there’s more to that. Links generate referral traffic and build your brand. It wouldn’t be an exaggeration to say that links are essential for all digital marketing tactics. But with that, it is also the most challenging one. How are you earning backlinks for your website? I hope you’re not still submitting your site to hundreds of article sites or lame directories. You’re not spamming blog comments are you? You shouldn’t rely on one single tactic to get links to your site. You’re so much better off building a diverse link profile by getting links from various legitimate sources. Here are four honest ways you can earn high quality inbound links for y...
Build a Real Difference By Building Relationships with Lechon Kirb [VIDEO]
Blog, Customer avatar, customer value journey, Digital Marketing, digital mkt, Internet marketing, Marketing, networking, Online Marketing, Online marketing, videos

Build a Real Difference By Building Relationships with Lechon Kirb [VIDEO]

The best way of becoming a thought leader in your industry is to get noticed by other industry leading brands. Lechon Kirb, cofounder and CMO at Ofcourse, helps people take the thing they love and learn the mechanism that will help them put it out in the world in a big way. Extra Resources: How To Be A Thought Leader To Your Customers But Expert To Your Rivals: https://www.digitalmarketer.com/blog/how-to-be-a-thought-leader-to-your-customers-but-expert-to-your-rivals/ It’s Not About Influencers, It’s About Partnerships: https://www.digitalmarketer.com/blog/its-not-about-influencers-its-about-partnerships/ It’s Just Marketing: You Can Stop Using The Word “Digital” Now: https://www.digitalmarketer.com/blog/its-just-marketing-stop-using-digital/ The post Build a Re...
Community Building for Retention, Awareness, Loyalty, Content, & Member Advocacy
Blog, Community, community builder, community building, Community Management, community manager, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Community Building for Retention, Awareness, Loyalty, Content, & Member Advocacy

A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics.  Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post.  Community is a tale as old as time and is simply evolving along with humanity; perhaps it’s time you join the party!  I like curiosity so allow me to be your guide through the magical and underrated world of Community Building. By the time you finish reading, you’ll know what a Community is, why you should want one, and what a Community Builder can do for you. What is Community, and why is it important? If you ask the peeps at Merriam-Webster, the TL;DR version is that a co...
What I Learned from Building a Multilingual WordPress Website
building website, creating a website, google web designer, internet design, Learn WordPress, web design, web design company, web designer, web page design, website builder, website design, WordPress, WordPress Plugins

What I Learned from Building a Multilingual WordPress Website

On the surface, it appears that virtually every website can benefit from being multilingual. But it’s particularly so for organizations that serve the public. When important information is being shared, it needs to reach as many people as possible. Breaking down language barriers can play a vital role. Fortunately, this is an area where WordPress excels. There are several plugins available for crafting multilingual websites. And WordPress core has been translated into over 180 languages. Together, they provide a solid foundation for this type of project. This all sounds pretty amazing. But it wasn’t until recently that I got to experience it firsthand. I found that, much like learning a new language, there are plenty of details and concepts to absorb. And there were a few ups and downs alo...
New Academy Course: How to Master Local Link Building
Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: How to Master Local Link Building

Local link building is the backbone of any local SEO strategy. Your rankings depend on the quality of your link building campaign, your capability to identify backlink opportunities, and your ability to network your way into link providers’ hearts! But local link building is notoriously tricky and time-consuming. And, without the right tactics, it can prove pretty fruitless. It’s also very different from traditional link building and requires an altogether different approach. So, what can you do? Enroll in our brand new BrightLocal Academy course—How to Master Local Link Building— by the local SEO master himself, Greg Gifford. During the course, Greg will teach you: the difference between traditional and local link building; tactics for local link acquisition; how to do outreach the right...
10 Free Platforms for Building Websites and Pages
bc, building website, creating a website, google web designer, internet design, mvf, page builder, responsive web design, web design, web design company, web designer, web page design, website builder, website design

10 Free Platforms for Building Websites and Pages

There’s no shortage of platforms and tools for building websites in the market. There are so many in fact, that finding a decent one is not much of a problem. If “decent” isn’t good enough for you, it gets tougher. Finding a top-of-the-line product becomes a challenge. Affordability and ease of use are two important characteristics to look for; but they alone won’t get you there. Customizability, flexibility, and guaranteed delivery of a website that is responsive and SEO friendly are even more important qualities. Some of the most important features users usually look for in a website building tool are: A tool or platform that offers straightforward and flexible content management, so that your projects proceed along a smooth path. A responsive, user-friendly website is a must if you hop...
The Keys to Building Stable & Sustainable WordPress Websites
building website, creating a website, google web designer, internet design, Learn WordPress, web design, web design company, web designer, web page design, website builder, website design, WordPress, WordPress Plugins, WordPress Themes

The Keys to Building Stable & Sustainable WordPress Websites

Sustainability should be a goal for every website. It’s critical that what we build today can thrive during its useful life. In practice, it means being able to evolve and grow without being overly burdensome to maintain. That’s always a challenge. But throw in the constant change of a content management system (CMS) such as WordPress, and the game just got a lot harder. Being infinitely customizable is both a blessing and a curse. Sure, you can build just about any type of website imaginable. However, it’s quite possible to take some serious missteps along the way. The result could be a site that’s unstable and always a hair away from disrepair. Because of this, sustainability is a moving target. And while there are no guarantees that even a well-built site will provide years of worry-fre...
5 Tips to Building Backlinks for Digital Marketing
googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Tips to Building Backlinks for Digital Marketing

Backlinks are an important part of any digital marketing strategy. They help you rank higher in search engine results pages, and can even help your website’s credibility with customers. But how do you go about getting them? And once you have them, how can you make sure they’re helping your digital marketing efforts? In this blog post, we will discuss 5 tips for building backlinks that will help you achieve success in your digital marketing campaigns. Start With Research The first step in getting high-quality backlinks is knowing what websites to seek links from. To find out, you need to do your research. You’ll need to know which websites are most relevant to your business, and which ones have the most authority. This will help you determine where to focus your efforts. Relevance is impor...
ai bot, ai chat, ai chatbot, asr, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat, speech-recognition

Automatic Speech Recognition (ASR)- Building Future Ready Workplace

We can trace the advancement in technology adoption from punch-card computers to the latest touch screen devices. However, there is a lot left to explore. But, what is it?The answer is Automatic Speech Recognition (ASR). It is a huge step to transform the spoken word into written form. Automatic Speech Recognition (ASR) is a trend that is set to make noise in 2022. And the rise in the growth of voice assistants is due to in-built voice assistant smartphones and smart voice devices like Alexa.As per PwC, 29% of customers leverage voice assistants to ask quick questions.”Considering the benefits Automatic Speech Recognition (ASR)(ASR) brings, there is the wellspring of an opportunity here and now for business savvy people and digital innovation leaders to put ASR to good use.Before we dig do...
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Start building your bots instantly with Intent Discovery

Your brand needs a virtual assistant, and you have the opportunity to build it — that’s great. But one of the burning questions on your mind right now might be — where do you even start?The first step that you absolutely need to get right is use-case selection. Picking the right use-cases before you start investing in building a chatbot is critical to the success of your bot. Building a bot is a time-consuming and extensive exercise and spending all that effort building the wrong use-cases could be detrimental to the success of your Conversational AI Journey.“If you don’t have the time to do it right, when will you have time to do it over?” — John WoodenBut figuring this out isn’t as easy as it sounds. It usually takes weeks and months of intensive planning, research, and ideation. You wou...
Building a Successful Business: 5 Foundational Metrics [VIDEO]
Agency, Blog, customers, data, Digital Marketing, digital mkt, engage, engagement, Internet marketing, LTV, Marketing Agencies, marketing agency, marketing careers, Marketing Strategy, metrics, Online Marketing, subscribers, traffic

Building a Successful Business: 5 Foundational Metrics [VIDEO]

Our very own Cydney D’Costa shares knowledge we’ve gathered from years of experience and countless hours serving clients. Prove to your clients their money and business are in good hands and that you’re invested in their success by sharing these foundational metrics with them:  TrafficEngagementSubscribersCustomersCustomer Lifetime Value Learn the right data to collect and how to interpret it to help clients see what’s going on and why your services are so valuable.  In this video: Engagement Metrics to Keep a Close Eye On: 1:30 – 1:41The Most Common Mistake People Make on Social Media 1:53 – 2:05How to WOW Agency Clients & Stand Out From the Crowd 2:56 – 3:15 The Magic Zone for Marketers and Businesses 4:25 – 4:31 Download the Cust...
10 Tools & Resources for Building a WordPress Staging Site
building website, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design, WordPress, WordPress Plugins

10 Tools & Resources for Building a WordPress Staging Site

It’s no secret that WordPress websites are becoming more complex by the day. With each plugin we install, another layer of intricacy is added. This, of course, boosts our chances of running into problems when performing routine software updates. This is part of the open source bargain we accept with WordPress. You get a magnificent collection of plugins that do all sorts of things. But they all come from different developers. With that, the chance that two disparate parts won’t play nicely together is always in the back of your mind. That’s what makes a staging site such a great resource. It’s an exact copy of your WordPress website that runs independently from your “live” version. This allows you to test updates and other changes to your site without disrupting availability. 5,000+ WordP...
The Case for Building More Dynamic Landing Pages
building website, creating a website, google web designer, improving conversions, internet design, landing page UX, landing pages tips, responsive web design, UI, web design, web design company, web design tips, web designer, web page design, website builder, website design

The Case for Building More Dynamic Landing Pages

According to Klipfolio research, users spend on average 52 seconds on a webpage. With minimal time to impress, you must consider how to best help your consumers understand what your product or service does and why they should care about it. It’s not enough to describe your value – great landing pages will go the extra step and show this as well. One powerful method to do this is by providing a real-life, responsive teaser to show what your product looks like, how it works, and what value it can create. This means incorporating specific elements from your functional, responsive product into the landing page. However, this should be a “mini-product experience” that users can experiment with rather than a freemium version of your product. If done well, the dynamics will pay off in captivating...
Building the BrightLocal Brand: The Color Scheme Update
Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Building the BrightLocal Brand: The Color Scheme Update

As some of you may have noticed over the last few months, BrightLocal has undergone some visual upgrades (including the color scheme update that went live in our toolset today). These surface changes are more than just about looking good—they are the result of a year-long project looking into how we could improve our brand to enhance user experience. As part of the project, we looked at many aspects of our brand (more on those below), including color. Color plays such an important role across the BrightLocal brand, presenting actionable insights and information, and allowing customers to gain understanding quickly. Looking at the BrightLocal palette, it was immediately apparent that information was sometimes hard to read. When we also discovered that 1 in 12 men and 1 in 200 women suffer f...
Building a Bot that Sends Dog Pictures in 20 Minutes | by Bennett Newhook | Nov, 2021
ai bot, ai chat, ai chatbot, automation, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat, zapier, zapier-integration

Building a Bot that Sends Dog Pictures in 20 Minutes | by Bennett Newhook | Nov, 2021

Includes instructions and a link to use it!This nasty virus has taken something from everyone. For myself and my partner, it was fawning over strangers’ dogs. To help fill that void, I made a bot in ~20 minutes with Zapier that sends dog pictures with a custom message every morning.The text that she gets at 6am daily, with a new dog.Although I use it for sending dog pics, you can use it to send any files from Google Drive through text, as often as you want. You can use the bot yourself with this link.Zapier is a Software as a Service (SaaS) company that allows anyone to connect software and websites to automate workflows. It has thousands of templates that you can customize, from lead management to automating your calendar. They have a free plan that includes up to 5 Zaps (automations) a m...
Building a simple Chatbot. Introduction | by Chandrashekar K P | Sep, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, machine-learning-ai, neural-networks, python, robot chat

Building a simple Chatbot. Introduction | by Chandrashekar K P | Sep, 2021

Have you ever wondered how techies build a chatbot? With the development of the python language, it has become simple with just a few lines of code. I’m trying to give some idea about how to build a simple chatbot using python and NLP which we come across in our daily interaction with any app/website.Recently, the human interaction for most kinds of initial customer support is being handled by these chatbots which reduces an enormous amount of logs or complaints coming in the day-to-day lives for any product or service that we buy. The simple and repetitive queries are very well handled and it’s good to leave these tasks to robots and focus our human energy on more efficient work that adds value to the company.There are two types of chatbots that we generally come across,Rule-Based Chatbot...
Building Your Email Newsletter Strategy
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Building Your Email Newsletter Strategy

The competition for awareness is at an all-time high. From social media to television to our inboxes, we're constantly barraged with bids for our attention. The days of sitting down to read the newspaper are long gone. People are now more likely to consume relevant content if it's delivered somewhere they're already spending time—like their email inboxes. And that's showing in the marketplace: A new email newsletter seems to pop up every 15 minutes, and new tools have empowered their creators to reach readers faster and more efficiently than ever. So it's no surprise many marketers are jumping at the opportunity to grow their email audiences, either as a core strategy of the business or just to re-engage their customers. To remind newcomers and incumbents alike in the newsletter space: An ...
A.I. with Attitude: Building a chatbot with personality | by GameOn Technology | Jul, 2021
ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, Marketing, nlp, robot chat, sports

A.I. with Attitude: Building a chatbot with personality | by GameOn Technology | Jul, 2021

By Jeff Betts, Head of ProductConversational AI experiences have made great strides in recent years to support a growing number of use cases with an often unnoticed efficacy. From ordering a pizza to more serious matters like securing COVID-19 vaccine appointments and locating where people can register to vote, chat experiences have helped connect users to an incredible amount of resources. Despite this growth, one thing many conversational AI experiences have lacked is a unique voice.Not a literal voice, but rather a personality and tone that communicates to us as an extension of a brand always available to help solve a problem or accomplish a goal. There are many reasons a brand might opt to include a personalized voice in a chat experience like leveraging a consumer connection with a te...
Building a Chatbot using Chatfuel | by Team Quickwork | Jul, 2021
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Building a Chatbot using Chatfuel | by Team Quickwork | Jul, 2021

Image Source: BotfuelWe will create a chatbot that will act as a city tour guide for the user or tourists. The chatbot conversations will include tourist conversations such as nearby places to eat, places to visit as example tasks. We will build a chatbot using various tools in the toolkit to create a chatbot that will perform these conversational tasks using Chatfuel from scratch.Chatfuel is a tool that enables you to build a chatbot without having to code at all. It is a web-based tool with a GUI editor that allows the user to build a chatbot in a modular fashion. In addition to building chatbots, it also enables developers to monitor and manage the bot’s performance using management and analytics tools for Facebook.We will now start building a city tour guide chatbot from scratch and de...
Building a Weather Bot using Bot Framework Composer- Part 2 | by Mitusha Arya | Jul, 2021
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Building a Weather Bot using Bot Framework Composer- Part 2 | by Mitusha Arya | Jul, 2021

The first part of the tutorial can be found here — https://chatbotslife.com/building-a-weather-bot-with-bot-framework-composer-fa62b7cc9623A dialog contains one or more triggers. Each trigger consists of one or more actions which are the set of instructions that the bot will execute. Dialogs can also call other dialogs and can pass values back and forth between them.In this tutorial, you learn how to:Add dialogs to a basic bot.Run the bot locally and test it.The main function of the bot is to report current weather conditions.To do this, you will create a dialog that:Prompts the user to enter a postal code to use as a location for weather lookup.Calls an external API to retrieve the weather data for the specified postal code.Start Composer.Select the weather_bot bot project from the Recent...
Building a chatbot for Angel & Mortal | by Kingston Kuan | Jun, 2021
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Building a chatbot for Angel & Mortal | by Kingston Kuan | Jun, 2021

Loading playersWhile it might be possible to use our system to generate Angel-Mortal mappings, organizers often have a more in-depth understanding of social dynamics within the group. I chose to load provided mappings from a CSV file, as opposed to using something more complex (but efficient at scale), as it was simpler for organizers to modify the data. After loading, players can be stored in a dictionary or hash map in memory, similar to an adjacency listLoading playersForwarding messagesNote: I reference parts of the python-telegram-bot API without explaining them, please refer to their tutorials for this.You might have noticed that our Player class includes a username and chat_id. The username is used to identify players and is provided by the organizers while chat_id is what is used t...
Step by step guide to building a Facebook chatbot without any coding. | by Devashish Datt Mamgain | Jun, 2021
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Step by step guide to building a Facebook chatbot without any coding. | by Devashish Datt Mamgain | Jun, 2021

A chatbot is an AI conversational program that you can use to chat with your customers/visitors on your behalf with pre-programmed responses. The conversation happens on Facebook-based platforms like Messenger. It aims at helping users with the necessary support in seconds.While we have understood what these chatbots are. Now we also need to know how companies are using chatbots on Facebook to improve their social strategy.Using a facebook chatbot to assist marketingWith the availability of chatbots on Facebook, one can use such chatbots to generate leads via advertising. The basic idea of these chatbots is to automate the interactions and assist the target users with the requisite information. Before the availability of such chatbots, we often failed to respond to our prospects in real-ti...
Building a Chatbot for Mental Health Awareness and Education | by Kevin Liu | Apr, 2021
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Building a Chatbot for Mental Health Awareness and Education | by Kevin Liu | Apr, 2021

Let’s leverage technology for good.Photo by Andy Kelly on UnsplashAccording to Forbes, around 60% of millennials have used chatbots, and over 70% of them had a positive experience. On top of that, Accenture reported that 57% of their surveyed executives noticed that chatbots had huge Returns on Investment with minimal effort. Lastly, chatbots have huge potential for scale, and personalized experiences.In recent years, chatbots have impacted several industries from retail, banking, finance, healthcare, to energy, investment has skyrocketed.Which got me thinking, to broaden my knowledge within the realm of AI and chatbots, what problems can I solve using the power of tech?Lo and behold, a mental health awareness chatbot.Before we get started with the technical breakdown of the chatbot, I act...
Building a chatbot swipe file. If you’ve done any kind of copywriting… | by Leanne Tremblay | May, 2021
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Building a chatbot swipe file. If you’ve done any kind of copywriting… | by Leanne Tremblay | May, 2021

If you’ve done any kind of copywriting, you’ve probably got a swipe file. (And if you don’t have one, get crack-a-lackin! In fact, start here.)Swipes are collections of hook-worthy copy snippets that make you click, read, act, ponder, laugh…and most importantly move deeper into a conversation with a brand. Lean on your swipe file when you need inspiration (and a kick in the pants). The whole point of a swipe file is to give you a starting point without reinventing the wheel.As I’ve jumped into conversational marketing, I’ve started grabbing chatbot swipes too. They help me think about copy as conversation and tap into the rhythm of speech.(I’m not taking credit for this method. I found it on CopyHackers: check out the article!)Sometimes one line is all you need, in which case I copy it int...
My Experience Building a WhatsApp Chat Bot for a Nigerian Company | by Jerry Udensi | May, 2021
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My Experience Building a WhatsApp Chat Bot for a Nigerian Company | by Jerry Udensi | May, 2021

Summary.Short introduction: I’m Jerry Udensi, CTO of a Nigerian-Malaysian tech company: Lyshnia Limited. Prior to working full time with Lyshnia (a company I founded in 2013 with my elder brother), I worked in the AI industry in Malaysia and Singapore. I have built Natural Language AI systems for large corporations such as Allianz SE, and Insurance Technology for companies like Malaysia’s Insuradar Sdn.The reason for my short introduction is to show you my background in building AI powered systems. Natural Language Processing is a field I’ve actively been in for over 3 years now so you’d think building a Transactional Chat Bot that sells only 10 products shouldn’t be an issue for me right? Well you’d be right if the customers were people who read.In the paragraphs to follow, I will highlig...
Building a chat bot that actually works for your business (part 1) | by Maria Melisa | Mar, 2021
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Building a chat bot that actually works for your business (part 1) | by Maria Melisa | Mar, 2021

Disclaimer: this post also serves as my notes over the years building various chat bots with various vendors, so this will get updated from time to time.Disclaimer 2 : to make this post neutral, I won’t be mentioning any vendor names here.My professional career requires me to dabble a lot in support suites, and soon enough chat bot became a part of the equation. I’ve experimented with a lot of approaches in my quest to build a quote unquote magical bot —from building them inhouse complete with our own NLP library, exploring local and international vendors, to doing a hybrid approach — all in order to build one that we all dream will be smart enough (one day) to tackle the virtually all of incoming inquiries from customers; and smart enough to sound like a human — you know the dream. Many d...
Building Brand Trust on Social Media [#SMTLive Recap]
instagram, Social Marketing Strategies, social media, social media marketing, twitter

Building Brand Trust on Social Media [#SMTLive Recap]

Recently, on #SMTLive, our weekly Twitter chat, we hosted a discussion on how brands can build trust with their audiences, and why trust is so important in the modern, evolving digital landscape. Trust, and building effective brand relationships, is becoming a bigger focus amid shifting attitudes to key social issues, and a rising reliance on eCommerce for shopping. On the former, according to Edelman's 2020 Trust Barometer report, less than half of people now trust that their institutions will do what's right, with growing skepticism around financial motivations and other influential factors that can change government and regularity decisions. On the latter, as reliance on eCommerce grows, consumers need to know that they're going to get what they pay for online, and that comes down to br...
7 Steps for Building a Facebook Business Page + Additional Tips
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7 Steps for Building a Facebook Business Page + Additional Tips

Facebook has over 2.7 billion monthly active users, which means, by any standards, there is no better place for you to reach your target customers.  A Facebook Business Page allows you to cost-effectively advertise your products and services without spending money on traditional advertising methods that offer very little data about your campaign’s success.  This article will discuss why a Facebook Business Page is essential for your business and how you can get started in the following ways: Intro/FAQ The Benefits of a Facebook Business Page How to Build a Facebook Business Page MobileMonkey can help you leverage your Facebook business page to reach the 1.6 billion people using Messenger every single day to act as one of your most important marketing tools.  ...
Case Study: Building Appointment Booking Chatbot | by Pragnakalp Techlabs | Jan, 2021
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Case Study: Building Appointment Booking Chatbot | by Pragnakalp Techlabs | Jan, 2021

Update: Click here to access our Appointment Booking Chatbot Web Demo.Chatbots are getting popular day by day. Though they are not as perfect as we would like them to be but they can be very useful to both users as well as service providers.Chatbots are currently being used in various industries from ecommerce, Realestate, Logistic, Healthcare to Spirituality with different roles like to answer FAQs, Lead generation, appointment scheduling, customer feedback gathering. Also, it works as a standalone app for eCommerce which can be integrated with different chat channels like Telephone, SMS, Google Assistant, Facebook Messenger, Telegram, Website, etc.WHY APPOINTMENT BOOKING CHATBOT?One of the most prevalent uses of chatbot is to book appointments. Appointment booking chatbots work tremendou...
5 Tips for Building a Loyal B2B Blog Audience
Digital Marketing, digital mkt, Internet marketing, Online Marketing

5 Tips for Building a Loyal B2B Blog Audience

I spoke a few years ago with a marketing consultant who told me that when she makes marketing plans for her clients, she rarely includes the content for a B2B blog—because it's too much work. That's a shame, because that work is where real opportunity lies. The main goal of your organization's B2B blog should be to develop a long-term relationship with your audience. In other words, you want to make them a group of believers. Generally, the more detailed a blog post is, and the more examples it has, the more believable your content is. Readers will see your thoroughness, and even if they don't read the entire post they'll be impressed by your expertise. That's the first step to building an audience that believes in you, and it's why I'm not a fan of posts shorter than 1,000...
Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB

Meh, Links: A process for identifying local links that generate customers, leads, and search visibility Gyi is well known in local search circles for his catch-phrase “meh, links” which is the most succinct way of saying, “All other SEO factors considered, it’s probably the links that are making the difference in why one business is outranking another” You will hear a lot from people within the industry that “links are way oversold, all you’ve got to do is create great content, fix your site, incorporate searcher intent, create for users, add Schema…” Yes, all of that is important… BUT the difference maker is the links. Re-frame your mindset around local link building, especially in competitive verticals.  It’s time to correct your myopic view on link building and stop thinking about eve...
Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy
Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy

I’ve got something to confess. I’m not the most technical SEO. I mean, I have a basic understanding of how crawling and indexing works, and I’ve overseen a few technical SEO projects – from a safe distance! But when it gets down to the nuts and bolts of technical SEO… Well, let’s just say, it’s not exactly lighting my fire. But that’s all changed, and it’s thanks to this month’s ‘Adventure in Local Marketing’ guest Cindy Krum, CEO and Founder of MobileMoxie. Cindy is not only super knowledgeable about the nitty gritty of technical SEO, she also has an amazing knack for making it really accessible and easy-to-understand. Cindy is one of the leading experts in mobile SEO, but her knowledge doesn’t end there. She’s always at the fore when it comes to understanding (and predicting!) what Googl...
Location Page Technical Audits, Local SEO for Hotels & Building Relevance
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Location Page Technical Audits, Local SEO for Hotels & Building Relevance

Location Page Technical Audits, Local SEO for Hotels & Building Relevance | #WLSS Day 2 Recap Day 2 of our Local Search Summit was filled with lessons in link building, GMB suspensions, technical SEO, local services ads, email marketing, and more. Today we are shining a spotlight on the technical side of location pages, local sea...