Sunday, September 13Digital Marketing Journals

Online Marketing

Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]
6Jan By Amanda Zantal-WienerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, PPC, Social Media Campaigns

Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]

Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many. (more…)
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Disruptive Design: Raising the Bar of Content Marketing with Graphic Design
5Jan By Adrian BoyselNo Comments
ai, Blog, brand identity, canva, content, content marketing, Content Marketing Strategy, Digital Marketing, digital mkt, engagement, Execution Plans, Graphic Design, Increase Engagement, Internet marketing, Online Marketing, SEO, Trending, Trends/News

Disruptive Design: Raising the Bar of Content Marketing with Graphic Design

What if I told you that your content marketing strategy is only half as effective without using graphic design? It’s like serving a gourmet meal on a trash can lid – the quality is there, but the presentation is all wrong. Imagine that you’re scrolling through your favorite online platform – what stops your thumb in its tracks? Is it the lengthy posts, or the visuals that tell a story without even a single word? I think that answer is more obvious now than ever. As a digital marketer and graphic design veteran who has witnessed the evolution of the industry over the last 17+ years, I’ve come to a realization: in our rush to improve the process of content creation, most creators often underestimate the profound influence that graphic design has on their content. Every marketer knows t...
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How to start your Etsy shop: A step-by-step guide
3Jan By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

How to start your Etsy shop: A step-by-step guide

By Kaleigh Moore January 2, 2024 If you’re daydreaming about starting your own business and you love crafts, you’ve probably heard about Etsy—one of the biggest online marketplaces for handmade or vintage items and craft supplies.  Whether you want to earn extra bucks on the side or you want to invest your entire focus on starting an online business, with almost 500 million visits monthly, Etsy can be the perfect opportunity to get in front of an audience looking for unique items. Etsy had 96.2 million buyers in 2023; over two million more than it did in 2022. To top it off, Etsy has a significant mass of loyal customers—40% of Etsy buyers are repeat customers, and 8.9% are “habitual buyers,” meaning consumers who make repeat purchases several times without the process of hig...
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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls
31Dec By Firaol BirhanuNo Comments
ai, AI content, AI Marketing, benefits of AI, Blog, content, content marketing, Digital Advertising, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Trending, Trends/News

AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. More and more AI tools are cropping up with the promise of making your job easier. So, should you jump on the bandwagon in 2024? Is AI for you? Don’t worry. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. So, let’s delve right in! First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024. 1. Taking Up Personalization a Notch Higher ...
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18 Email marketing ideas to boost opens, clicks and sales
29Dec By Phil NorrisNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

18 Email marketing ideas to boost opens, clicks and sales

By Phil Norris November 28, 2023 You know email marketing is a super effective way to nurture leads, turn them into paying customers, and retain existing customers. But achieving your goals requires sending emails consistently and frequently — likely at least once per week. And coming up with that many email marketing campaign ideas is tough.Maybe you’ve hit a creative dead-end. Maybe your previous activity hasn’t delivered the desired results. Maybe you’re new to email and just don’t know where to start. Either way, you’re experiencing a major case of writer’s (or emailer’s) block. Don’t worry, because we’ve rounded up 18 email marketing ideas to inspire your next campaign, backed up with real-world examples and segmented across the following common goals: Generatin...
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What is a Marketing Plan & How to Write One [+Examples]
28Dec By cchi@hubspot.com (Clifford Chi)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing, PPC

What is a Marketing Plan & How to Write One [+Examples]

For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don't even know where to start. Fortunately, we've curated the best content marketing plans to help you write a concrete plan that's rooted in data and produces results. But first, we'll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses. What is a marketing plan? A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their...
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Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?
26Dec By Adam JaffreyNo Comments
Blog, Consumer Engagement, Content Consumption, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, Email Marketing, Internet marketing, long form content, Marketing Skills, marketing strategies, Marketing Topics, Online Marketing, Short Form Content, social media marketing, Traffic Generation

Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?

Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative, but the research on human attention spans isn’t so clear cut.  In fact, some scientific studies seem to point in the completely opposite direction — humans have an enormous capacity for attention.  Our Problem is Not Attention — it’s Distraction  The core issue isn’t a lack of attention — it’s the multitude of distractions competing for our focus. The modern consumer’s attention hasn’t become scarcer, it’s just spread thinner. The growing popularity of platforms such as TikTok...
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Keep your emails consistent and beautiful with Theme Settings
25Dec By Dave StysNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Updates

Keep your emails consistent and beautiful with Theme Settings

By Dave Stys December 12, 2023 Picture this…you just wrote a Pulitzer worthy newsletter in a Google Doc that you’re ready to send to your audience. The only thing left to do is copy it into your email message editor. But when you do, you realize that a different font and headline color look better in the email. So you take the time consuming steps to update each block of text and headline one-by-one (🤮). If only there was a way you could update the styling of your newsletter all at once, in one place.Great news – now you can! AWeber’s new Theme Settings feature is just what you’ve been looking for.  Theme Settings brings all your style options into one convenient spot, making it easier than ever to consistently improve your email’s appearance. With the click of a b...
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Mastering Reddit for Brand Awareness & Reputation Management
21Dec By Ann SmartyNo Comments
Blog, Brand Awareness, community building, content marketing, customer service, Digital Marketing, digital mkt, DigitalMarketing, email list, Email Marketing, email outreach, Internet marketing, Niche Marketing, Online Marketing, Reddit Marketing, SEO Strategy, User Testing, viral marketing

Mastering Reddit for Brand Awareness & Reputation Management

First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent only a few minutes redditting, you may be thinking it’s a place for cute cats and ridiculous memes… However, Reddit is also a place for the president, for customer support, and just about anything else you can imagine. Reddit pulls at least two billion unique visitors a month and normally powers thousands of active communities per day, ranging from science, music, and politics to specialties like tech support and homebrewing. If you are not paying attention to your niche subreddits, y...
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How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
18Dec By Rami El-AbidinNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Trends, Online Marketing

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm. A well-executed seasonal marketing campaign will increase sales and strengthen the emotional connection between your brand and your audience, which is a recipe for dedicated, lifelong customers. Pulling off a standout seasonal marketing campaign requires hard work, creativity, and a little know-how — but don't fret, I’m here to help. Read on to learn all about seasonal marketing, check out our step-by-step campaign guide, and get inspired with top-tier seasonal marketing examples. Table of Contents W...
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Product landing pages: a step-by-step guide to boosting sales
17Dec By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Product landing pages: a step-by-step guide to boosting sales

By Rhonda Bradley December 13, 2023 Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior.  Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.So why don’t more small companies use landing pages? If you’re a small business owner, you may struggle with the idea of creating your own design elements. Or maybe you’re unsure how to write the content and choose the best images. You might even think you don’t have the technical know-how to create a successful landing page. Sound familiar? No problem! This guide shows you how to write and create a professional landing page in minute...
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Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns
13Dec By Kenneth YuNo Comments
Blog, Campaign Creation, copywriting, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing, Product Marketing

Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns

Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and Gretel’s breadcrumb trail leading to the Witch’s House. But in this case, you’re the witch, and what you conjure is pure magic.” Let’s dive in. A few years back, I sold one of my companies internally. This move allowed me to amalgamate my diverse passions into a singular, powerful persuasion strategy. When I unveiled it last year, we observed: $383 per email subscriber. $209 per FB Group Member. $1.83 EPC...
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Landing page SEO best practices: A step-by-step guide
12Dec By Phil NorrisNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, landing pages, Learn, Online Marketing, SEO

Landing page SEO best practices: A step-by-step guide

By Phil Norris December 5, 2023 Landing pages are fantastic at driving leads and sales, but they’re often not so good at bringing in organic traffic. Why? Because the very factors that help landing pages convert visitors — minimal content, few links, and highly promotional messaging — are pretty much the opposite of what search engines like Google are looking for.But, if you follow some tried-and-trusted methodologies, it’s totally possible to build landing pages that rank well, bring in tons of traffic, and achieve sky-high conversion rates. Learn how in our guide to landing page SEO… What is an SEO landing page? SEO landing pages are web pages optimized to: Rank well in search Drive lots of leads or sales Landing pages serve a single purpose or goal. Most oft...
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Rank Higher and Capture Leads with Video SEO
9Dec By Ann SmartyNo Comments
analytics, Blog, content, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, lead acquisition, Lead Generation, Online Marketing, search engine optimization, SEO, Traffic Generation, videos, youtube

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...
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Best coaching platforms and tools to help you do more in less time
7Dec By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Best coaching platforms and tools to help you do more in less time

By Rhonda Bradley December 7, 2023 As a coach, you enjoy the rare honor of transforming people’s lives on a daily basis.  Behind the scenes, though, you’re probably juggling a to-do list that would give most people nightmares.If you’re nodding in agreement, you’re not alone. This is where the best coaching platforms step in to ease your workload and improve your efficiency. Imagine delivering courses with ease, effortlessly managing invoicing, collections, and taxes, and seamlessly managing appointments.  Or creating a month’s worth of social media posts in a single morning and scheduling them to auto-publish at ideal times throughout the month. Then nurturing and converting those leads to paying clients without lifting a finger, thanks to automated email marketing. ...
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How to Get and Give LinkedIn Endorsements
5Dec By Jenny RomanchukNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, LinkedIn Marketing, Online Marketing

How to Get and Give LinkedIn Endorsements

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But how do you make someone endorse you? Messages like “Please endorse me” won’t do. You need something strong and irresistible — a solid foundation to base a strong pitch on. So, I dug into the trenches to find out the best strategies you can follow to get inbound and outbound LinkedIn endorsements. I'll cover: What is a LinkedIn endorsement? LinkedIn endorsements are a LinkedIn feature that allows your (LI) network to vouch...
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Mastering The Laws of Marketing in Madness
4Dec By Ben AlbertNo Comments
Blog, Digital Marketing, digital mkt, engagement, Execution Plans, Increase Engagement, Internet marketing, marketing principles, marketing strategies, Marketing Strategy, Online Marketing

Mastering The Laws of Marketing in Madness

Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time. However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep a business steady, helping it thrive amidst uncertainty and change. In this guide, we’ll explore three laws that have proven to be the cornerstones of successful marketing. These are practical, tried-and-tested approaches that have empowered businesses to overcome challenges and flourish, regardless of external conditions. By mastering these principles, businesses can turn adversities into opportunities, ensuring growth and resilience in any ma...
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How to avoid emails going to the spam folder – words to avoid and more
2Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to avoid emails going to the spam folder – words to avoid and more

By Sean Tinney November 30, 2023 Let’s face it, nothing feels more frustrating than pouring your heart into a carefully crafted email, only to discover it’s taken an unexpected detour to your subscriber’s spam folder. It’s not as if you can send an email to your subscribers asking them to safelist you, because those emails will just end up in spam. It’s a vicious cycle.But what can you do to avoid your emails from going to spam? To increase your chances that your emails make it safely into your subscribers inbox, there are some basic steps you can take to avoid spam filters. In this blog we’ll highlight those simple and easy to implement steps to avoid emails going to spam.  Plus we’ll share a well documented tip for staying out of the spam folder that, in actuality,...
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How to Increase Survey Completion Rate With 5 Top Tips
1Dec By Aimee del PrincipeNo Comments
Digital Marketing, digital mkt, email outreach, Free Form Maker, Internet marketing, Online Marketing, Survey Creation

How to Increase Survey Completion Rate With 5 Top Tips

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable. I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask. Finally, I’ll offer some tips to help you increase survey completion rates. My goal is to make your data-driven decisions more accurate and effective. And just for fun, I’ll use cats in the examples because mine won’t stop walking across my keyboard. Why Measure Survey Completion Let’s set the scene: We’re inside a laboratory with a group of cat researchers. They’...
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Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai
29Nov By Cameron MillerNo Comments
amazon, Blog, Collaborations, Conversion Optimization, Customer-Centric Solutions, Digital Advertising, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, Industry, Influencer/Affiliate, innovation, Internet marketing, Online Marketing, technology, Trending, Trends/News

Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars. Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace. Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail. Driving Change Through Amazon’s Auto Revolution Consider “Josh”, a tech-savvy professional with an affinity for efficiency. Faced with the tedious process of purchasing a new car, he stumbled upon Amazon’s automotive section. Intrigued by the prospect of a one-stop shopping...
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How to market your coaching business: a guide to increasing clients and sales
28Nov By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to market your coaching business: a guide to increasing clients and sales

By Rhonda Bradley November 22, 2023 Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. 🏆 There’s a lot to do when starting a coaching business, and you don’t want to spend the majority of your time on marketing.But new marketers often spend so much time promoting their services that they can’t keep up with the workload. As the unfinished projects pile up, the small amount of marketing success they achieve can’t be maintained because there are too many other things to do. Pro marketers struggle with the same thing, but successful ones have learned a few secrets along...
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Making the Most of Electronic Resumes (Pro Tips and Tricks)
26Nov By Sam LauronNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Resume

Making the Most of Electronic Resumes (Pro Tips and Tricks)

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right. I always ask myself: Does this meet the submission requirements? Did I use the right font? Will my resume surpass the employer’s applicant tracking system (ATS)? If you’ve also wanted to ensure you have the highest chance of standing out and securing an interview, here’s how to make the most of electronic resumes. Table of Contents What is an electronic resume? An electronic resume is any resume that’s submitted online. Employers will request electronic resumes in plain text (ASCII), HTML, or PDF. This helps applicant tracking systems (ATSs) easily scan and decipher the hundre...
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“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field
24Nov By Mark de GrasseNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, marketing agency, Marketing Management, Marketing Skills, Online Marketing, ugc, undercover case study

“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. We can even develop entire marketing plans in SECONDS. We can also research almost any topic to justify the claims that we make for the products and services we’re trying sell… in almost no time. Basically, pretty soon we’ll all be able to build anything we want to help our clients sell whatever they want with little effort… but is it a good thing? It means UNLIMITED competition which may be a problem, but more importantly, it means that all businesses will soon lose the competitive adva...
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23Nov By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to market your coaching business: a guide to increasing clients and sales

By Rhonda Bradley November 22, 2023 Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. 🏆 There’s a lot to do when starting a coaching business, and you don’t want to spend the majority of your time on marketing.But new marketers often spend so much time promoting their services that they can’t keep up with the workload. As the unfinished projects pile up, the small amount of marketing success they achieve can’t be maintained because there are too many other things to do. Pro marketers struggle with the same thing, but successful ones have learned a few secrets along...
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21Nov By Caroline ForseyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

6 Best Free Website Builders to Check Out in 2023 [+Pros & Cons]

In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it. These website builder tools have been essential for me to publish content, either for my current employer or for my side projects. I’ve therefore been able to get well acquainted with their capabilities over time. But if you’re new to the website builder game, you might be confused about where to start. What is the best choice if you don’t know how to code? Which one would give you the most bang for zero bucks? And which options include a good domain name, versus a garbled, messy subdomain? I’m going to cover that and more, but first, let’s go over the basics. Table of...
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20Nov By Ann SmartyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...
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18Nov By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to sell your ebook: From marketing and launching, to building an audience

By Kaleigh Moore November 14, 2023 You can’t go on vacation these days without seeing someone on their e-reader.  And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. alone by the end of this year. It will expand to an expected global market of 1.1 billion readers by 2027.But even in a hefty market like that, success isn’t guaranteed. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers. You’ll need to know how to position and persuade people to buy your book.  We’ve previously tackled how to create a successful ebook. Now it’s time to talk about market liftoff.  How can you sell your book online? How can you distinguish it from others already on sale? How can you ask for a price peop...
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15Nov By Ann SmartyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...
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13Nov By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The 8 best Etsy Seller tools to boost your sales and efficiency

By Rhonda Bradley November 8, 2023 Imagine your Etsy shop is thriving, sales are skyrocketing, and your loyal customer base hangs on every new product release. Behind the scenes, your store only requires a small amount of time each day, leaving plenty of time for your family and creative endeavors. Sound far-fetched? Not anymore. Automation and AI have come a long way in the past year.Crafting the perfect product is only part of what makes a successful Etsy store. The other part is good business management. But, SEO, marketing, research, and customer service require a contribution of time and expertise you may not have to give. And tasks like inventory tracking, shipping, and taxes require a level of accuracy that’s tough for any busy person to achieve. Some days the respo...
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10Nov By Ann SmartyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...
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9Nov By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The 8 best Etsy Seller tools to boost your sales and efficiency

By Rhonda Bradley November 8, 2023 Imagine your Etsy shop is thriving, sales are skyrocketing, and your loyal customer base hangs on every new product release. Behind the scenes, your store only requires a small amount of time each day, leaving plenty of time for your family and creative endeavors. Sound far-fetched? Not anymore. Automation and AI have come a long way in the past year.Crafting the perfect product is only part of what makes a successful Etsy store. The other part is good business management. But, SEO, marketing, research, and customer service require a contribution of time and expertise you may not have to give. And tasks like inventory tracking, shipping, and taxes require a level of accuracy that’s tough for any busy person to achieve. Some days the respo...
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5Nov By Ann SmartyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...
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4Nov By Chelsea HurstNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Boost Gram Views: 6 Tips to Master the Instagram Reels Algorithm

By Chelsea Hurst October 31, 2023 I’m a big fan of the Gram–Instagram that is–and have been for a while. During the pandemic, my husband and I would find silly memes, stories, and posts that got us laughing like crazy–much needed distractions from the stress of unprecedented times.  Things only got better on Instagram, IMO, with the introduction of Reels back in August 2020. A response to the video frenzy intensified by TikTok, Reels gave Instagram creators and businesses another way to express themselves in the app, another way to engage, entertain, and retain your audience.Even now Instagram seems to prioritize Reels in its all-too-enigmatic algorithm, which means Reels are what really help boost your overall visibility and reach on the platform.  I have started creating...
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1Nov By Kenneth YuNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns

Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and Gretel’s breadcrumb trail leading to the Witch’s House. But in this case, you’re the witch, and what you conjure is pure magic.” Let’s dive in. A few years back, I sold one of my companies internally. This move allowed me to amalgamate my diverse passions into a singular, powerful persuasion strategy. When I unveiled it last year, we observed: $383 per email subscriber. $209 per FB Group Member. $1.83 EPC...
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30Oct By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Create an Ebook: Tips, Strategies, and Free Tools

By Kaleigh Moore October 26, 2023 Ebooks have been around since the dawn of the digital age.  But that doesn’t make them a relic of the past.If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels: 30% report reading one in the past 12 months. And that’s higher than the rate of audiobook listeners (23%). The largest category of readers? Those who read both physical and digital books. And why not? Ebooks are convenient; you can read them anywhere. You can easily distribute them for all sorts of reasons, including: Direct sales (offering an ebook for a discounted price compared to a hard copy book) Lead magnets (using an ebook as a free reward for signing up for a newsletter) Establishing thought leadership Fulfilli...
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27Oct By Kenneth YuNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns

Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and Gretel’s breadcrumb trail leading to the Witch’s House. But in this case, you’re the witch, and what you conjure is pure magic.” Let’s dive in. A few years back, I sold one of my companies internally. This move allowed me to amalgamate my diverse passions into a singular, powerful persuasion strategy. When I unveiled it last year, we observed: $383 per email subscriber. $209 per FB Group Member. $1.83 EPC...
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25Oct By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Newsletter directories – Your key to increasing newsletter signups

By Sean Tinney October 25, 2023 Growing your newsletter audience can be a bit like trying to find your way in a maze. It’s not always easy to get your awesome content in front of the right people. You pour your heart and soul into crafting the perfect newsletter, but sometimes it feels like it’s disappearing into a black hole. Ever experienced that frustration? Well you’re not alone! Getting people to discover your newsletter can be a real challenge. Imagine having a great story to tell, but no one is around to listen. That’s a tough spot for creators, right? But there’s a way to guide more readers to your newsletter, and it starts with sharing your creation in newsletter directories. These directories help readers who are looking for content you have to offer, find it in a c...
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YouTube Marketing Made Easy: Simple Step-by-Step Guide for Small Businesses
22Oct By Guarav SharmaNo Comments
Blog, content, content creation, content creator, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, youtube, youtube content, Youtube Marketing, youtube videos

YouTube Marketing Made Easy: Simple Step-by-Step Guide for Small Businesses

YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform.  This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience and what they care about. If you’ve already been uploading videos, use YouTube Analytics to track your audience demographics and engagement. Use Typeform, Survey Monkey, or YouTube Studio’s poll creator to gather viewer feedback on the content they want. If you’ve not uploaded a single video on YouTube, simply create your ideal customer’s avatar The more you know about your audience, the better you can create videos they wi...
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Black Friday Marketing Ideas: How to Stand Out During the Holiday Noise
20Oct By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

Black Friday Marketing Ideas: How to Stand Out During the Holiday Noise

By Kaleigh Moore October 17, 2023 Black Friday is the kickoff to the holiday season, the time of year when every customer is rubbing their palms together and ready to shop.  This makes it the perfect time to launch a marketing campaign, right?Well, kind of. The thing is, you’re not the only business to have heard of Black Friday.  In 2022, shoppers poured out $9.12 billion on Black Friday alone. That creates an intense level of competition for every customer dollar. What the Superbowl is to advertisers—that’s what Black Friday is to marketers. If you want to make more sales, you’ll need to stand out. But there’s no silver bullet here, no single miraculous strategy. You should choose a seasonal, brand-appropriate strategy that fits your customer base without being ...
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Are Skill Gaps Holding Back Your Social Media Marketing Team’s Potential?
17Oct By Kelly DentNo Comments
Blog, Digital Marketing, digital mkt, Execution Plans, hiring, hiring advice, Internal, Internet marketing, management, marketing teams, Online Marketing, skill development, social media marketing

Are Skill Gaps Holding Back Your Social Media Marketing Team’s Potential?

Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike.  From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced. It comes as no surprise that social media marketers are struggling to keep up.  In a recent survey by The Social Club, it was found that the accelerated pace of social platforms is becoming overwhelming for social media marketers. 81% admitted that it was a struggle to stay on top of the latest trends and technologies. Other marketers struggle to develop the wide range of must-have marketing skills needed to perform the diverse role.  As a result, performance, knowledge, and skills g...
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How to Sell Digital Downloads on Etsy to Grow Your Passive Income
16Oct By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

How to Sell Digital Downloads on Etsy to Grow Your Passive Income

By Rhonda Bradley October 10, 2023 Are you a creator, small business owner, or side hustler looking for a way to generate passive income? Selling digital downloads on Etsy may be a great option for you! Selling digital products is an easy, low-cost way to generate income without the demands of selling physical products. Say goodbye to inventory, storage, and shipping hassles, and hello to a low-maintenance business that leaves you the time and freedom to do other things.In this article, we’ll show you how to set up your Etsy store for success from day one.  Find out how much money you can earn (and how much the platform keeps), decide which products to sell, and open an Etsy shop that builds trust, generates interest, and makes profits even as you sleep. In this article...
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Mastering AI-Powered Sales and Marketing: 10 Steps to Success in 2024
13Oct By Valerie FischerNo Comments
AI content, AI Marketing, benefits of AI, Blog, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Mastering AI-Powered Sales and Marketing: 10 Steps to Success in 2024

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. To ensure you not only keep up but thrive, let’s dive deep into the actionable steps you need to take. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success. 1. Solutions, Not Products: Crafting Compelling Messaging To excel in 2024, it’s crucial to shift your focus from merely promoting products to highlighting the solutions they offer. Your customers don’t want products; they seek solutions to their problems and needs. Here’s how to do it: Actionable Step: Go on ChatGPT and use a prompt asking it for relevant insights on your target market. Revisit your marketing collate...
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Why businesses need a professional email address
11Oct By Liz WillitsNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why businesses need a professional email address

By Liz Willits October 11, 2023 When I started my own business, I jotted down a list of administrative and setup tasks that I needed to complete right away.  One of the first tasks I tackled: Getting a professional email address. I didn’t want to send from a free email address — an amateurish move. Which is why I prioritized setting up my professional address.  If you run a side hustle, business, or nonprofit, I also recommend that you send emails from a professional email address. They come with many perks. They boost credibility, trust, and brand recognition. And they can also improve email deliverability and subscriber engagement.  But how exactly?  In this blog post, I’ll explain everything you need to know about professional email addresses. You’ll learn: ...
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Top Tips From BGCGW’s Director of Donor Relations
9Oct By achinn@hubspot.com (Alana Chinn)No Comments
Blogging, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Top Tips From BGCGW’s Director of Donor Relations

“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW).  Johnson’s team wears many hats (as many nonprofit employees do), and that includes managing BGCGW’s social media strategy. I thought she’d be the perfect person to ask how nonprofit organizations can tap into the power of social. Let’s take a look at her top tips. Table of Contents Why Social Media Matters for Nonprofits Before we dive into the how, let’s talk about the why — why is it important for your nonprofit organization to be on social media? F...
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The Future of SEO: 5 Bold Predictions Based on 10 Years of SEO Experience
8Oct By Connor GillivanNo Comments
ai, AI Marketing, ai seo, Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing, SEO, seo experts, SEO Strategy

The Future of SEO: 5 Bold Predictions Based on 10 Years of SEO Experience

Is SEO dead?  ↪ No, it’s not. (I’ll explain below) Will SEO exist in 10 years?  ↪ Yes, it will. (In some form or fashion) What’s the future of SEO?  ↪ A marriage between AI, SEO, & Humans.  Do I have your attention?  My name is Connor Gillivan. I’m an SEO and Entrepreneur. I’ve built multiple businesses online in the past 10 years to 6, 7, & 8 figures using SEO w/ an exit in 2019. Today, I teach SEO to millions through LinkedIn and my personal website.  In this article, I’ll break down simple-to-understand answers on the future of SEO so that you (as a marketer, SEO, or entrepreneur) can benefit from SEO instead of being dominated by it.  Here’s what we’ll cover: 5 Predictions About the Future of SEO #1: AI & ChatGPT Will Enhan...
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Free Holiday GIFs to Spice Up Your Email Marketing Campaigns
6Oct By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Holiday Marketing, Internet marketing, Learn, Online Marketing

Free Holiday GIFs to Spice Up Your Email Marketing Campaigns

By Sean Tinney October 5, 2023 Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber’s design elves created these 33 holiday-themed animated GIFs. Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as GIFs can increase click-through rates, conversions rates, and revenue. Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers.Check out our GIF categories: Christmas GIFs Holiday GIFs Hanukkah GIFs Kwanzaa GIF Holiday Sale GIFs Black Friday GIFs Cyber Monday GIFs Small Business Saturday GIFs Giving Tuesday GIFs Seasonal...
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Striking the Right Balance Between Business Branding vs. Personal Branding
3Oct By Ann SmartyNo Comments
Blog, Brand Awareness, brand building, brand identity, Brand Strategy, branding, branding strategy, Digital Marketing, digital mkt, Internet marketing, Online Marketing, personal branding, SEO

Striking the Right Balance Between Business Branding vs. Personal Branding

Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand.  In creating a new business or online presence, one of the toughest decisions you may make is whether to establish your social business brand by your personal name or a fictitious “DBA” identity, such as a catchy word, phrase, or slogan. It’s hardly a trivial decision, especially considering your online identity eventually will sprout hundreds if not thousands of backlinks which will need to be well-tended if you decide to do a digital makeover at a later date. Confused on what to do? Join the club. Do you drop whatever you are doing right now...
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Learn how Etsy’s Share & Save program can earn you more revenue
1Oct By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, etsy, Internet marketing, Learn, Online Marketing

Learn how Etsy’s Share & Save program can earn you more revenue

By Sean Tinney September 28, 2023 Cha-Ching – that’s the sound of success after each sale you make on your Etsy shop. Then soon after that excitement a little sadness kicks in when you now see the fees you have to pay for that sale. An Etsy transaction fee of 6.5%, a payment processing fee of 3% + $0.25. The costs are reasonable considering you are using Etsy’s platform and benefit from the traffic they generate through their brand recognition.But what if you get that traffic to your store? Shouldn’t your cost be reduced? It is your audience after all. Well, it looks like Etsy agrees. That’s why in September 2023 they launched their Share & Save program. So what is Etsy’s Share & Save program? How does it work? And most importantly, what are the savings? We’l...
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The Ultimate Guide to On-Page SEO in 2023
30Sep By adecker@hubspot.com (Allie Decker)No Comments
Digital Marketing, digital mkt, Internet marketing, On-page SEO, Online Marketing

The Ultimate Guide to On-Page SEO in 2023

On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get to choose the target keywords and phrases you want to focus on. This can be intimidating and empowering at the same time. If you're unsure how to get started, we've built this on-page SEO checklist to help guide you. Jump To: What is on-page SEO? On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, sit...
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Winning Back Abandoned Carts: Effective Techniques for Cart Recovery
28Sep By Alex SelwitzNo Comments
ads, Blog, cart recovery, checkout, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, email outreach, Internet marketing, Online Marketing, retargeting, target audience

Winning Back Abandoned Carts: Effective Techniques for Cart Recovery

A solitary abandoned cart might seem inconsequential in the bustling digital bazaar that is the eCommerce of today. Yet, when looked at collectively, these unclaimed carts represent a staggering amount of potential revenue slipping away.  What causes a customer, eager to purchase, to suddenly change course? The list of reasons might be endless, but the most common are: High shipping costs or long delivery times: rapid and affordable deliveries are the expectation, not the luxury. Complex checkout process: a labyrinthine checkout can deter even the most enthusiastic buyer. Security concerns: with the world rife with cyber threats, customers need to be assured of their data’s safety. Limited payment options: a restricted choice can mean a lost sale, as customers have varied pa...
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Halloween email marketing: 10 ideas and examples to scary good sales
27Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

Halloween email marketing: 10 ideas and examples to scary good sales

By Sean Tinney September 26, 2023 Tis’ the season for pumpkin spice coffee, college football, and overuse of the pumpkin emoji. But did you know that it’s also a time for some of the biggest business holidays of the year? Cyber Monday, Black Friday, even the majority of Christmas shopping. (That’s right, fall doesn’t end until December 20th!)So take a small break from your Black Friday/Cyber Monday planning. Why would you do that you may ask? Well consider this: Halloween spending is projected to reach $12.2 billion this year.. Now that’s a lot of candy corn. The most frightening holiday of the year is more than just child’s play, it’s Americans’ third favorite holiday and a chance to connect with your email audience in a fun and effective way. Ready to create a spookta...
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AI’s Impact on Video Marketing in 2023 & Beyond
23Sep By Firaol BirhanuNo Comments
AI Video, Blog, content marketing, Digital Marketing, digital mkt, Execution Plans, Internal, Internet marketing, Online Marketing, video marketing, video marketing strategy

AI’s Impact on Video Marketing in 2023 & Beyond

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. Let’s start with some overall stats, In fact, 96% of marketers have already witnessed the positive return on investment (ROI) that AI-powered video marketing brings. In general, nowadays, 75.7% of marketers are using AI tools for work. So, let’s dive into how AI is transforming the landscape of video marketing strategies and explore its exciting future. What is Video Marketing? Video marketing is a tactic that companies employ to connect with their desired audiences showcase their offerings and transform viewers int...
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How to start an online store: 7 steps to success
22Sep By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, sell online

How to start an online store: 7 steps to success

By Kaleigh Moore September 19, 2023 Starting an online store has never been so easy. That may be why there are 26 million of them out there. People around the world have taken modern digital platforms like Etsy and Amazon and turned them into businesses they can run from the comfort of their homes. Yet even with all of the advantages possible in the digital age, building a digital store can get tricky.Why? Building an online store can be overwhelming, especially if you don’t have a lot of experience.  For example, should you build your own website, or “rent” a platform like Amazon? Or both? And how should you build your customer list once the store’s up and running? The further down the rabbit hole you go, the more questions there are. Maybe you haven’t built a digit...
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The Future of Marketing: Harnessing AI with a Human Touch
19Sep By Adam ChronisterNo Comments
ai, AI content, AI Marketing, Blog, content generation, content marketing, Digital Marketing, digital mkt, Internet marketing, Marketing Management, Marketing Skills, Marketing Topics, Online Marketing, Paid Media, Social, Traffic Generation, Trending

The Future of Marketing: Harnessing AI with a Human Touch

You know that eerie moment when you’re halfway through an article or ad and you realize – “Hold on a second, a human didn’t write this. An AI did!”? We’ve all been there. It’s a bit like biting into a juicy apple, only to realize it’s made of plastic.  Sure, we’ve got AI now – it’s pumping out content faster than a popcorn machine at a movie theater. But truth be told, a lot of AI content lacks the warmth, the humor, the “je ne sais quoi” that makes us human. That, my friends, is the puzzle we’re facing in today’s marketing world.  But here’s the kicker: with just a bit of human editing and smart prompting, AI content can transform from simply good – to indistinguishable from top human writers. That’s the sweet spot we’re aiming for, and that’s exactly what we’re going to explore in ...
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10 Step Holiday Email Marketing Guide for Boosting Sales
17Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

10 Step Holiday Email Marketing Guide for Boosting Sales

By Sean Tinney September 14, 2023 I’m sure you’ve heard the saying “the early bird catches the worm”. This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. According to a recent consumer survey, 50% of people expect to begin holiday shopping before November.And once they start, consumers really open up their wallets. Last season alone saw record sales of $936 billion. And with people willing to spend, creators and businesses (both big and small) are trying to get a piece. So if you were thinking of getting those holiday emails out in mid November, you could miss out on weeks of easy sales. To stand out with your audience you need to have a strategy in place because more em...
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A Step-by-Step Guide [+ Free Blog Post Templates]
16Sep By rleist@hubspot.com (Rachel Leist)No Comments
Digital Marketing, digital mkt, How to Write a Blog Post, Internet marketing, Online Marketing, Popular

A Step-by-Step Guide [+ Free Blog Post Templates]

If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content. (more…)
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Why Marketing Science Is Crucial for Success Today
14Sep By Thomas von AhnNo Comments
Blog, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Marketing Management, Marketing Skills, marketing strategies, Marketing Strategy, Online Marketing, Trending

Why Marketing Science Is Crucial for Success Today

As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to be more than an expert in digital marketing. You need to be an expert in marketing science. If you’ve spent years promoting your agency as the go-to for all things digital marketing, this can be a hard pill to swallow. But the fact is the landscape has changed. To be successful, you have to position yourself as a true marketer—who happens to love digital marketing.  Why Digital Marketing Expertise Isn’t Enough No marketer wants to hear that their digital marketing expertise isn’t enough. I get it. You’ve likely put a lot of...
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Top 8 ways to monetize Instagram while building a sustainable audience
12Sep By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, social media

Top 8 ways to monetize Instagram while building a sustainable audience

By Kaleigh Moore September 12, 2023 It’s been a journey of long days and extra time on weekends, but you’ve finally done it. Your Instagram account has more followers than you ever dreamed.  There’s only one problem.You’ve been so preoccupied with building your audience that you’ve forgotten about the other end of building a business on Instagram. Monetization. You have an ever-expanding cadre of loyal, engaged followers. You know there’s a market for what you offer. But before you go for a quick money grab, you should slow down and consider the best way to convert your audience into customers. Do it the wrong way and you risk turning those followers away. That’s why monetization should be more than a quick generator of cash. It should feel like a natural extension o...
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The 12 most impactful types of landing pages for outstanding results
8Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, landing page beginners, landing page builder, Learn, Online Marketing, PPC

The 12 most impactful types of landing pages for outstanding results

By Sean Tinney June 27, 2023 Landing pages play a pivotal role in driving successful campaigns, they let you simplify your message while keeping your customer focused on a desired action. In today’s fast-paced digital landscape, where capturing attention and driving conversions is more challenging than ever, the strategic use of landing pages has become a necessity for businesses and marketers alike. But there are different types of landing pages for different situations. We’ve highlighted the top 12 most impactful landing pages including when to use them. Webinar landing page In-person or virtual events — like webinars — are a great way to educate your audience and to get them engaged with your brand. These are no small tasks to put together. A lot of your time and ene...
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Etsy SEO: How To Rank Higher and Increase Your Store’s Revenue
4Sep By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, etsy, Internet marketing, Learn, Online Marketing

Etsy SEO: How To Rank Higher and Increase Your Store’s Revenue

By Kaleigh Moore July 11, 2023 Etsy is one of the prettiest marketplaces on the Internet, and your store is part of it. You’ve set up fantastic products for sale, captured them with eye-catching photographs, and you’re open for business. There’s just one critical element missing from this pretty picture.Customers. Here’s the dirty little secret about Etsy: 50% of the traffic comes from direct links outside the website. People with popular shops are drawing all the attention. This has a cascade effect: the rich are getting richer. That leaves fierce competition for the other 50%—and SEO that’s tough to crack. Etsy isn’t Google; it’s got its own set of rules to follow. Fortunately, Etsy’s SEO policies aren’t only intuitive and customer-friendly: they’re also transpare...
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Merge Cells in Excel in 5 Minutes or Less
3Sep By Katrina KirschNo Comments
Digital Marketing, digital mkt, email outreach, Excel, Internet marketing, Online Marketing, PPC

Merge Cells in Excel in 5 Minutes or Less

Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don't spend the majority of your workday whipping up spreadsheets. Fortunately, a few basic skills are all you need to put together an easy-to-read spreadsheet. One is knowing how to merge cells in Excel. Whether you're planning blog articles for the upcoming quarter, creating an email list for a targeted campaign, or designing SEO-friendly Google ads, merging cells is a handy way to organize your information. To sharpen your skills, we'll cover several ways to combine cells. Don't want to start from scratch? Use these free Excel templates as a foundat...
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20 Exceptional ways to increase your sales on Etsy like a power seller
1Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

20 Exceptional ways to increase your sales on Etsy like a power seller

By Sean Tinney August 29, 2023 If you’ve ever wondered how top Etsy sellers like CaitlynMinimalist or TwistStationery stand out and excel in a very competitive Etsy marketplace, it ranges from mastering keywords to crafting compelling product descriptions. Increasing your sales on Etsy takes more than hitting publish on your products. You need to structure your products in a way that makes them stand out from those other Etsy sellers trying to sell their products and establish themselves as a reliable brand. To establish the kind of consistency that top sellers reach, you also need to start building and engaging with everyone who buys your products. It’s no secret that this audience is more likely to buy from you again. Here are the top 20 ways to increase your sales on Et...
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How to create landing pages that convert (plus top examples & templates)
29Aug By Chandal Nolasco da SilvaNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, landing page conversions, landing pages, Learn, Online Marketing

How to create landing pages that convert (plus top examples & templates)

By Chandal Nolasco da Silva August 4, 2023 Whether you’re looking to drive sales, sign ups, or downloads, a highly optimized landing page can provide real value by bringing your visitors to a page targeted directly to their needs.  This is important because a landing page tailored to the needs of your customer can increase conversion by 300%.Now we all want to increase conversion by a couple hundred percent but you can’t just throw up a landing page and like magic, you immediately get conversions. It actually takes a few essential tips. Follow these tips to give yourself the best chance for success. In this blog we’ll go over what it takes to create a landing page that converts. Establish your USP Define a strong, value-driven USP (Unique Selling Point) and build your l...
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2023 free fall GIF guide
26Aug By Sean TinneyNo Comments
Digital Marketing, digital mkt, email design, email outreach, gifs, Internet marketing, Learn, Online Marketing

2023 free fall GIF guide

By Sean Tinney August 15, 2023 GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you’re using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want and have a positive effect on revenue. So adding GIFs to your upcoming fall newsletters or promotional emails is a smart move. It’s just that sometimes it takes a while to create a great GIF, or to find just the right GIF. To create awesome GIFs, you can tinker around with GIF-making websites and apps (but that’ll eat up a lot of your time). Or you can hire a designer to m...
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18 Best Content Creation Tools That Will Make Creating Content a Breeze
23Aug By Kaleigh MooreNo Comments
content ideas, Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

18 Best Content Creation Tools That Will Make Creating Content a Breeze

By Kaleigh Moore August 22, 2023 Want to attract people to your business? It only takes two words: create value. Online, we call anything of value “content,” and it comes in all sorts of forms. eBooks, webinars, blog posts, videos, social media threads. If they attract potential customers, we call it content marketing.But while publishing great content can establish your reputation, there’s still one problem. Noise. Everyone else is creating content, too. And that noise is getting louder. 54% of businesses plan on increasing their content marketing budgets in 2023. How do you stand out? By not stretching yourself too thin. You need tools and strategies to make every piece of content count. Even better, you can leverage every possible content creation tool to impro...
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7 Things You Need to Do AHEAD of Your Black Friday Facebook Ads According to Meta
20Aug By Lauren PetrulloNo Comments
Black Friday Advertising, Blog, Digital Advertising, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, facebook, Facebook advertising, Internet marketing, Marketing Strategy, Marketing Topics, Online Marketing, Paid Media, social media advertising

7 Things You Need to Do AHEAD of Your Black Friday Facebook Ads According to Meta

Are your Facebook Ads strategy ready for Black Friday?  This is THE time of the year when shopaholics are hunting for the best offers, so you need to make sure your Facebook Ads and Instagram Ads campaigns are ready to attract hungry buyers.  So, do you have your Black Friday Facebook Ads strategies all planned out? No? Well, you’d better get on that, because the big day is just around the corner!  With so many changes to how we advertise on Facebook and Instagram in a post-iOS world, the Meta algorithm is going through some growing pains of its own. So, how can you be sure you’re setting your ads for success? Well, we talked to ACTUAL engineers at Meta and created a checklist with everything you need to have your target audience open their wallets for you! 7 Meta Tips & Up...
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10 Innovative ways to repurpose your content + real-life examples
18Aug By Sean TinneyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

10 Innovative ways to repurpose your content + real-life examples

By Sean Tinney August 17, 2023 Anyone who writes regularly, can relate to this – It takes a lot of time and effort just coming up with the right topics. Then on top of that you have to actually write it, and rewrite it, and rewrite it some more. As a content creator, you don’t just write for one channel, most likely you write for multiple channels – like a blog, newsletter, social media.There are a few goals you should try to achieve with anything you write: 1 – Don’t be boring  2 – Teach the reader something they may not know 3 – Leave an impression that causes readers to feel like they have to respond or react Because of these goals (really, they’re my rules for writing engaging content), there are days where you may struggle to come up with content ideas. Then whe...
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How to Use Social Media to Find and Hire the Right Talent
15Aug By Ann SmartyNo Comments
Blog, Digital Marketing, digital mkt, email outreach, finding talent, how to hire, Internet marketing, Online Marketing, social media, social media advertising

How to Use Social Media to Find and Hire the Right Talent

Building a powerful and talented team is the most essential step to creating a successful business. Hiring the right people is the most important part of that process. But there’s one huge dilemma in finding the right new employees: All the great ones are already hired, and more often than not valued in their companies, simply because they are awesome. How to find them and lure them to join your brand? If there’s one thing I’ve noticed about a successful hiring strategy, it’s that they tend to be super organized. Disciplined too. Here are a few new tactics and trends to help you attract the right talent: Using Social to Proactively Recruit However, something else has been happening for ages too. Over a period of decades, headhunters have carefully nurtured their networ...
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The best Labor Day email examples to inspire your next great campaign
13Aug By Sean TinneyNo Comments
content ideas, Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

The best Labor Day email examples to inspire your next great campaign

By Sean Tinney August 10, 2023 Labor Day is just around the corner.  Even though people won’t be in the office, they’ll still be in their inbox: People check their email on holidays just as frequently as any other Monday. So what better way to increase your sales than with a Labor Day email. To help you get those creative juices flowing we’ve compiled some of our favorite Labor Day email and subject line examples to give inspiration for creating your own campaigns this holiday. Let’s dive in and make this Labor Day weekend one to remember! Brit & Co. Why it works: This Labor Day email is balanced and organized. The animation is eye-catching, content centered and straight to the point. This email has all the right elements to get readers to click. (Lik...
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7 Organic Marketing Strategies to Scale Faster in 2023
10Aug By Connor GillivanNo Comments
Blog, content marketing, CRO, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, podcast, podcasting, SEO, SEO Strategy, social media, social media marketing

7 Organic Marketing Strategies to Scale Faster in 2023

Want to grow your business faster?…without paying crazy amounts on paid advertising? Organic marketing is the answer. (Keep reading for my secrets).   My name is Connor Gillivan. I’ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w/ an exit in 2019. Today, I run marketing for my portfolio of 4 businesses.  The majority of my success in business has been through organic marketing.  In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business.  Let’s dive into it!  My 7 Organic Marketing Strategies In this section, I’ll define the 7 organic ...
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Where to sell digital products: The best platforms for creators
8Aug By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, sell online

Where to sell digital products: The best platforms for creators

By Kaleigh Moore August 8, 2023 People are flocking to the digital economy for more freedom, flexibility, and, ideally, more dollars. And it’s working. According to Goldman Sachs Research, “the increase in digital media consumption and the advent of technology…has lowered barriers to content creation.” By 2027, the creator economy could be worth half a trillion dollars. Content creators are taking advantage. Many of them have already abandoned the nine-to-five grind. They’re now working for themselves. But what if you sell a service instead of a product? Suddenly you find yourself facing a bottleneck. Your work still requires effort, time, and your personal presence. That’s why it feels like you gave up the nine-to-five…just to start a new nine-to-five. The solution ...
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Do You Know Your Branding Basics? Think Again
5Aug By Stæven Frey, MFANo Comments
Blog, branding, branding strategy, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Strategy

Do You Know Your Branding Basics? Think Again

There is no topic in business and marketing bigger than the topic branding.  When you Google the term “why is branding important,” you’ll find an abundance of resources that stress the importance of understanding and investing in branding for your success. In the majority of these resources, there are also vague references to terms like brand value, brand equity, and consumers’ minds and hearts. You’ll find the topic seems to somehow encompass everything from mission, vision, and values, to colors, fonts, and messaging. The topic somehow does everything, doesn’t it? As you continue to investigate, you’ll discover that Investing in branding really matters. In today’s digital, post-covid marketplace, brand leaders all seem to know that harnessing the power of world-class bra...
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Design and send emails from anywhere
4Aug By Dave StysNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, New Features, Online Marketing, Updates

Design and send emails from anywhere

By Dave Stys July 12, 2023 The full power of AWeber’s email design tool is now available and optimized for editing your messages on the go, using your mobile web browser. Whether you’re starting with a new message or making last minute edits to a scheduled broadcast, the AWeber message editor travels with you from desktop to device – no app installation required. The power of the message editor With AWeber’s message editor you have the power to design professional grade marketing messages and newsletters with no design or coding experience. Start with a blank page or get a head start by choosing from our template library, and use our many design elements to customize your message from there. Benefits of mobile editing These days, our work needs to travel with us ...
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Easy Conversion Rate Optimization Strategies: A Practical Guide On How To Optimize Your Store
31Jul By Lauren PetrulloNo Comments
Blog, Boost Conversions, Conversion Optimization, Conversion rate, Conversion Rate Optimization, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sellers, email outreach, Internet marketing, Online Marketing, optimization, Optimization Resources

Easy Conversion Rate Optimization Strategies: A Practical Guide On How To Optimize Your Store

If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business. What if we say you can take your struggling to store to a successful one by just making some small tweaks? Yes. There are plenty of proven tactics that can help you increase conversion rate of your store while also boosting profits. And no, you don’t need much technical experience for that. In this comprehensive guide, we will outline everything from understanding Conversion Rate Optimization (CRO) to implementing easy-to-understand strategies that will take your store’s results up another level. Ready? Let’s dive in! What Is Conversion Rate? Simpl...
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How to Promote a Blog (with strategies & examples from established bloggers)
30Jul By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Promote a Blog (with strategies & examples from established bloggers)

By Kaleigh Moore July 18, 2023 A lot goes into writing a valuable blog post. Hours of research. Drafting and drafting and re-drafting.  Editing, grammar checks, search engine optimization.The work piles up until the point you hit publish. Then, the worst sound in the world: Crickets.  No one’s reading your post.  What went wrong? It’s not that your blog isn’t valuable to your readers. It’s that if people can’t see that value, no amount of work is going to draw your audience. There are reportedly 600 million blogs worldwide. The moths-to-a-flame strategy doesn’t work when readers see nothing but flames everywhere they look. How do you get your blog to make noise? Here’s how to address your readers’ pain points, where to push your latest posts, and a few steps to bu...
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Barbie Movie Boosts: How the Barbie Movie Redefined Brand Marketing
27Jul By Cameron MillerNo Comments
Blog, Brand Awareness, brand identity, brand reputation, branding, campaigns, Case Studies, Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, storytelling, target audience, Trending

Barbie Movie Boosts: How the Barbie Movie Redefined Brand Marketing

In 2023, the renowned toy company Mattel, famous for creating the iconic Barbie doll, faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie. This article explores how this cinematic venture has impacted Mattel’s stock performance and discusses the potential implications it may have for the company’s survival. Overview of Mattel & the Barbie Brand  Mattel is a globally recognized toy company that has been a pioneer in the industry for decades. Established in 1945, the company quickly rose to prominence with its innovative and beloved toys. However, its most iconic creation, the Barbie doll, was introduced in 1959. ...
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How to Email During a Disaster or Pandemic
25Jul By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Email During a Disaster or Pandemic

By Sean Tinney July 24, 2023 Still seems like yesterday, but it’s actually been a few years since a pandemic swept the world and brought just about every small business to a halt. If the lessons of the Coronavirus Pandemic taught us anything, it’s that in today’s world disasters — or even pandemics — can happen when we least expect it.As business owners, you need to be prepared. The ways in which you communicate with your customers has to be adjusted when these life altering situations occur. And the best way to communicate with your audience during these disasters or pandemics is with email.Whether it’s a hurricane, earthquake, wildfire, or pandemic, email is an important tool to use. Especially if you don’t want to alienate your customers. So let’s get into how you sh...
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How SMEs Can Improve Marketing Efficiency within Budget
22Jul By DigitalMarketerNo Comments
Blog, campaigns, Digital Marketing, digital mkt, Internet marketing, marketing budget, Marketing Strategy, Online Marketing, SEO, seo budgeting, sme

How SMEs Can Improve Marketing Efficiency within Budget

Marketing is a vital element of any SME’s operation—especially if you’re just starting out. Marketing is a way to get your name out there, reel in new customers, convert browsers to buyers, and build a core of loyal customers who will sustain your business through thick and thin. All in all, marketing is worth doing—and it’s worth doing well. But of course, marketing comes with its fair share of challenges, not least the fact that it can be expensive. Many SME owners are willing to grit their teeth and pay top dollar for great marketing. After all,, marketing campaigns can have fantastic ROI in terms of profit generated. That said, if you’re concerned about cash flow, it’s worth trying to make your marketing as cost-effective as possible. With the right marketing strategies and...
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20+ Ways to Segmentation Your Emails to Boost Your Marketing Efforts
20Jul By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, segmentation

20+ Ways to Segmentation Your Emails to Boost Your Marketing Efforts

By Sean Tinney July 20, 2023 Inboxes are constantly bombarded with emails vying for attention, it’s becoming increasingly challenging to make your message stand out.  We’ve all been there, scrolling through countless generic emails that barely resonate with our interests. But what if there was a way to break through the noise and deliver emails that feel like they were crafted specifically for us? That’s where the power of email segmentation comes in. By understanding the unique needs and preferences of your subscribers and tailoring your messages accordingly, you can create a truly personalized experience that captivates and engages.  Just look at your inbox and you’ll find segmented emails everywhere. YouTube and Netflix suggest videos or shows based on your past viewing...
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Best SEO Strategies For Ecommerce Websites in 2023
17Jul By Lauren PetrulloNo Comments
Blog, Campaign Creation, content, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, Internet marketing, Online Marketing, Optimization & Testing, paid ads, search engine, search engine marketing, search engine optimization, SEO

Best SEO Strategies For Ecommerce Websites in 2023

Are you a business owner looking to build a successful ecommerce website? If so, then SEO should be at the top of your list. Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and increase traffic. This ultimate guide to SEO for ecommerce websites in 2023 will give you insights into how SEO works, what are the best SEO strategies for ecommerce websites, and how to create an effective SEO strategy for ecommerce websites that will help grow your business. Let’s get started with the burning question, “What is ecommerce SEO?” What is Ecommerce SEO, & How Does It Work? Ecommerce SEO is the process of optimizing your online ecommerce store for searc...
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From stuck to sent: 7 Strategies to overcome email writer’s block
15Jul By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

From stuck to sent: 7 Strategies to overcome email writer’s block

By Kaleigh Moore July 13, 2023 Have you ever sat down to write something and felt…totally stumped?  Ah, yes. It’s the dreaded writer’s block.I know the feeling all too well. Just a few weeks ago, I was sitting at my desk, staring at a blinking cursor, desperately willing it to conjure up the words that seemed to have escaped me. My mind was blank. After hours of torturing myself, I realized I needed a break and decided to do something productive. So I threw on my comfiest sweats, cranked up my Spotify playlist, and decided to tackle reorganizing my kitchen pantry. This unrelated, mindless task allowed me to step away from the task and cleared some brain space so that when I sat back down at the computer, the words just flowed. It was as if the simple act of decluttering...
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6 Tips on How to Create Viral Short Videos for Social Media
12Jul By Guarav SharmaNo Comments
Blog, content, content creation, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, video content, video marketing

6 Tips on How to Create Viral Short Videos for Social Media

In today’s overcrowded social media world, learning how to create viral short videos is a great idea. Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. And that’s not all. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. No wonder, 33% of marketers plan to invest more in short-form video content than any other type of social media strategy in 2023. Granted, short-form video is captivating, engaging, and boosts conversions. However, learning how to create viral short videos that resonate well with your target audience is never an easy task. Fret not, we’ll show you how to go about it and win big on social media. But before that, here are a few things you need to understand...
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12 Creative Ways Video Email Marketing Can Increase Your Engagement
11Jul By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

12 Creative Ways Video Email Marketing Can Increase Your Engagement

By Sean Tinney July 6, 2023 Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing!  Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can’t match. As humans, we are naturally drawn to visuals, and videos provide a visually compelling and immersive experience that can leave a lasting impression. The data supports this, viewers say they retain more information (95% of a message) after watching a video.  So are you ready to embark on this exciting journey of video email marketing?  Then it’s time to unlock the power of videos to connect, engage, and convert your email subscribers ...
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The #1 Reason Why AI Isn’t a Threat: The Iron Man Question
7Jul By Mark de GrasseNo Comments
ai, AI Marketing, Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

The #1 Reason Why AI Isn’t a Threat: The Iron Man Question

Are you scared of AI yet? Are you worried that it’s just waiting to steal your job and eliminate the need for humans at all? Why won’t AI replace everything that we thought we were good at? There has been a ton of speculation regarding the use of AI, and whether its capabilities will spell the end of mankind… being employed. There is one reason why you shouldn’t worry too much, and it revolves around a piece of fiction known as Iron Man and his highly capable AI known as Jarvis. The question is very simple: Is Iron Man still Iron Man without Jarvis, or without Tony Stark? The answer isn’t as straightforward as it seems. Technically, Stark can operate the Iron Man armor without Jarvis (both he and War Machine can do that according to details found here). Could he build the su...
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How to Create Content for Instagram that Drives Engagement
6Jul By Val RazoNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to Create Content for Instagram that Drives Engagement

By Val Razo July 5, 2023 The idea of using social media for small businesses isn’t new.  According to the State of Small Business Digital Marketing Report, 72% of small businesses invest in social media marketing, and they find social media platforms most valuable when it comes to business promotion and building relationships with customers.But when you run your own business and you have a lot on your plate, it’s nearly impossible to show up on every social media platform. With 2 billion active users, 90% of whom follow at least one business account on the platform, it’s no wonder that small business owners opt for Instagram. When done right, Instagram helps small businesses boost brand awareness, increase trust, create a strong connection with potential customers, and eve...
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Top 12 Digital Marketing Trends in 2023 You Should Know
3Jul By Lauren PetrulloNo Comments
ai, Blog, content marketing, Digital Marketing, Digital Marketing Trends, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, trends, Trends/News

Top 12 Digital Marketing Trends in 2023 You Should Know

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. But, as digital marketers or business owners, it can get a little challenging to catch up with everything happening so fast. So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023. From advances in AI to leveraging content marketing and influencer collaborations, these strategies have the potential to amp up your marketing efforts and build a winning digital marketing strategy for ...
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Optimize Your Blog Post for SEO & Go From Zero Traffic to Monthly Growth
1Jul By Sean TinneyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Optimize Your Blog Post for SEO & Go From Zero Traffic to Monthly Growth

By Sean Tinney June 29, 2023 Have you ever written content for your blog and thought “this is the best content I’ve ever written?” You publish it, promote it on social media and send an email to your audience. And people seem to love it initially; but after the first day or two of attention… nothing.How can this be? The answer is pretty simple, your post was never optimized for organic search. You’re not alone. We had a blog post “Here’s How Email Color Can Impact Subscriber Behavior” that fell into this category – amazing content, no traffic. Here were sessions from Google Analytics for the past couple of years for this blog post. When I dug a little deeper, I noticed that we weren’t targeting any keywords that people actually search for. No one is searching for ...
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Money Down the Drain: 5 Google Ad Mistakes You Need to Fix
28Jun By Veena GandhiNo Comments
ads, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, Google, Google Ads, Internet marketing, Marketing Strategy, Online Marketing

Money Down the Drain: 5 Google Ad Mistakes You Need to Fix

Imagine you are a chef trying to cook a delicious meal. You have all the ingredients you need, but if you don’t follow the recipe correctly, your dish is likely to turn out subpar. The same is true with Google Ads. Even if you have a great product or service to offer, if you don’t set up your campaigns correctly, you’re not going to get the results you want. After auditing literally 1000s of Google ad accounts at my agency Digital Street, even the top-spending ad accounts have one or more of these costly mistakes. The numero uno on the list is: 1. Conversion Tracking Not Set-up Properly: The Blindfolded Marketer Imagine walking into a labyrinth without a map or any sense of direction. That’s exactly what happens when you neglect to set up conversion tracking. Without conversion...
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From Viral Videos to Profit: How to Monetize Facebook Reels
26Jun By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, facebook, Internet marketing, Learn, Online Marketing, social media

From Viral Videos to Profit: How to Monetize Facebook Reels

By Kaleigh Moore June 22, 2023 If you’re struggling to build an audience online, prepare for a forehead-slap moment.  You’ve been ignoring Facebook.Many of us think of Facebook as a place to catch up with distant relatives. But this means we forget Facebook is one of the most potent audience-building tools in the world.  With nearly 3 billion users, Facebook’s raw traffic potential rivals anything in the social media scene.  For many marketers, the solution is simple: build a Facebook audience. Then move that audience somewhere else, like a newsletter or a YouTube page. But what if there were more you could do on the Facebook platform itself?  Enter Facebook Reels. Facebook Reels are the platform’s answer to the short-form videos that are springing up everywher...
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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
25Jun By Caroline ForseyNo Comments
Content Marketing Strategy, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy. (more…)
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Why ChatGPT is the Best Tool for Marketers
23Jun By Mark de GrasseNo Comments
AI Marketing, Blog, chatgpt, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Management, Marketing Skills, Online Marketing

Why ChatGPT is the Best Tool for Marketers

Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet. Since the beginning of 2023, the amount of AI tools for marketing has exploded. While there’s no official count of new AI applications since the beginning of the year, if you monitor websites like TheresanAIforThat.com, you’ll find dozens to hundreds of new applications being added every day, with the current list including 4,600+ apps covering over 1,300 tasks. Further, the investment in new AI companies has rapidly expanded. A...
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How To Get More YouTube Views: A Guide To Video Success
22Jun By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, social media, youtube

How To Get More YouTube Views: A Guide To Video Success

By Kaleigh Moore June 20, 2023 Somewhere out there, someone is logging onto YouTube. They’re clicking on a video that looks perfect for them. And when they do, YouTube’s algorithm delivers a perfectly-placed ad, generating a tiny bit of revenue for the uploader. In fact, it’s not happening just once. It’s happening to the tune of 2 billion active users on YouTube every month.All the while, someone’s YouTube channel earns them money while they sleep. It’s the ultimate form of digital leverage. With a well-viewed YouTube channel, a one-time upload can earn you money for years. But none of that happens unless you can carve out your piece of the YouTube advertising revenue pie. And on YouTube’s algorithms, that comes down to one thing: Getting more views. How do you do i...
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0.146 Seconds: The Power of First Impressions on Your Brand
18Jun By Juana SkyNo Comments
Blog, brand, Brand Awareness, brand identity, brand reputation, branding, Digital Marketing, digital mkt, Internet marketing, Marketing, Online Marketing, target audience

0.146 Seconds: The Power of First Impressions on Your Brand

It takes only 0.146 seconds to love your brand, or at least it should. That’s how long it takes for someone to form a first impression of your brand. And if you’re not making an emotional connection with your audience in that fraction of a second, you’re missing out on a huge opportunity to win their hearts and minds. But here’s the thing: visuals aren’t always the best way to make that emotional connection. In fact, when it comes to hitting emotions quickly, audio can often be more effective than visuals. That’s because sound has a direct line to our emotions, bypassing our logical brains and going straight to our hearts. Music to Inspire Music is a powerful tool for inspiring emotions. It has the ability to transport us to different places, evoke feelings of nostalgia, and ignit...
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The pros and cons of artificial intelligence: Using AI to your advantage
17Jun By Chris VasquezNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The pros and cons of artificial intelligence: Using AI to your advantage

By Chris Vasquez June 15, 2023 Reviewing portfolios from design students or other artists getting started in their career is important to me. I often have calls with these students to provide feedback on their work. Mentors made a huge impact on me when I was trying to become a working designer, so this is an opportunity to give back. I know I was an absolute pain who always thought he was right about everything.Thanks to my mentors, now I just usually think I’m right about everything. Me as a young designer. You can tell by my ironic flip up glasses.Normally in these calls there’s a healthy back and forth of critique and response; but lately there’s been one topic looming over every conversation. Is AI going to take my job? These students are worried that junior des...
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8 Ways To Leverage AI To Improve Lead Generation
14Jun By Jay RiptonNo Comments
ai, AI Marketing, Analytics & Data, Blog, chat bots, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Lead Generation, Online Marketing

8 Ways To Leverage AI To Improve Lead Generation

In today’s digital age, businesses are constantly seeking innovative ways to improve their lead generation strategies. Traditional methods can be time-consuming and may not always yield the desired results. However, with advancements in artificial intelligence (AI), businesses now have the opportunity to enhance their lead generation efforts and drive better outcomes. In this article, we will explore eight key ways to leverage AI to improve lead generation and propel your business forward. Personalized Content Recommendations AI-powered algorithms have the ability to analyze vast amounts of data to understand user preferences and behaviors. By leveraging AI, businesses can deliver personalized content recommendations to potential leads, increasing engagement and conversion rates. ...
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Cool 4th of July Email Ideas & Creative Design Inspiration
12Jun By Sean TinneyNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

Cool 4th of July Email Ideas & Creative Design Inspiration

By Sean Tinney June 8, 2023 As the U.S. prepares to celebrate Independence Day, there’s another holiday trend Americans can expect to look forward to: July 4th promotional emails. Whether you plan to host a huge sale, offer exclusive discounts or simply take a holiday spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other businesses tying the holiday to their emails too.So what can you do? 8 cool ideas for your 4th of July email campaigns My goal is to help you stand out in crowded inboxes by giving you some different (and slightly out of the box) ideas for your independence day emails. 1 – Fireworks picture contest Fuel the excitement of Independence Day by inviting your audience to...
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10 Strategies to Mastering Social Media for Ecommerce
9Jun By Lauren PetrulloNo Comments
Blog, content marketing, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, Internet marketing, Marketing Strategy, Online Marketing, social media, social media marketing

10 Strategies to Mastering Social Media for Ecommerce

Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. If you’re one of them, we’ve got you covered. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. We’ve compiled ten effective social media ecommerce strategies that can propel your brand to new heights. So, grab your favorite snack, sit back, and get ready to unlock the potential of social media for your ecommerce business. Let’s get started! What is Ecommerce Social Media Marketing? Ecommerce socia...
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AI Marketing Tools Creators Can Use—Without Losing Your Personality
7Jun By Kaleigh MooreNo Comments
Blogging, Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, youtube

AI Marketing Tools Creators Can Use—Without Losing Your Personality

By Kaleigh Moore June 6, 2023 What if you could do twice the work in half the time? It’s not always the best-case scenario. Case in point: artificial intelligence. AI is starting to get so spooky-good, 38% of employees expect their job will be automated by the end of this year.But that doesn’t mean AI has to be something to fear. In many cases, AI simply means letting technology handle some of your workload.  If you’ve ever used an AI voice assistant on your phone, for example—and 97% of people with phones have done this—then you’ve used AI. These days, however, artificial intelligence tools can do more than the occasional voice-activated search. It can also help you craft original content, optimize your emails, and edit videos for the web. If you’re a content creato...
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The Art of Getting Booked: Mastering the Podcast Guesting Game
3Jun By Craig AndrewsNo Comments
Blog, content, content creation, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, podcast, podcasting, target audience

The Art of Getting Booked: Mastering the Podcast Guesting Game

I didn’t think it was a big deal. We assumed these were typical results for those who focused and did the work. The gaping mouths and the bulging eyes were our first clues. My next clue should have been when one podcaster told me he gets 50 to 100 pitches a week and he chose ours. Finally, reality set in like a bolt of lightning striking fifty feet in front of me. The words still rumble in my head like fading thunder echoing through the sky: “I’ve never known anyone who booked 53 podcasts in two months.” – Ryan Deiss When Ryan said that from the stage at the M3 Mastermind, I finally realized my wife had done something extraordinary. This was no surprise. She is an amazing woman. Anyone who read her CaringBridge journal in 2021 already knows that. TLDR: The doctors gave up on me...
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Summer GIF guide — New GIFs for 2023
1Jun By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Internet marketing, Learn, Online Marketing

Summer GIF guide — New GIFs for 2023

By Sean Tinney June 1, 2023 Want a quick way to increase your email marketing results? Add a GIF to your emails. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent. Plus, they’re fun to send and receive!Unfortunately, creating your own high-quality GIFs can be frustrating and time consuming. That’s why we want to make it super simple for you. Our AWeber designers made these brand new, FREE summer GIFs. Download one, two, or all of them, and use them in your summer email campaigns. You may remember some of these from past GIF guides. We’re always adding and updating GIFs to give you tons of options and fun images to include in your emails. How to Download Your Summer GIFs Step 1: Find the summer GIF below that you want to use in...
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150+ Best YouTube Channels in Every Category
30May By cchi@hubspot.com (Clifford Chi)No Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Youtube Marketing

150+ Best YouTube Channels in Every Category

The great thing about YouTube is that there’s a channel for everyone, whether you’re looking to learn quick science facts or how to use your new gaming controller.  In this post, we’ve compiled 158 of the best channels on YouTube in their most popular and niche categories.  Top Educational YouTube Channels The King of Random (12.4 Million Subscribers) National Geographic (21.5 Million Subscribers) Crash Course (14.7 Million Subscribers) Ted-Ed (18.5 Million Subscribers) Alltime10s (5.5 Million Subscribers) SciShow (7.5 Million Subscribers) Veritasium (13.6 Million Subscribers) Khan Academy (7.8 Million Subscribers) INSIDER (3.3 Million Subscribers) Tom Scott (5.9 Million Subscribers) SmarterEveryDay (11 Million Subscribers) Talks a...
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Customer Value Journey: Your Roadmap to Clarity
29May By James BullisNo Comments
Blog, Customer avatar, customer value journey, Customer Value Journey®, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Customer Value Journey: Your Roadmap to Clarity

If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework. It’s so important to the DigitalMarketer community that he even has the original napkin version framed like a relic to be viewed like the Mona Lisa. My name is James Bullis. I am a Marketing Technologist / Webmaster with over 25 years in the industry.I remember when I first learned about this concept around 15 years ago. It was originally called Customer Value Optimization and had an entirely different structure. I’m a web designer and when I started working in this industry I started out in marketing. When I became a web designer, I didn’t understand that a business web design...
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Sign Up Page Strategies Proven To Increase Your Email Audience
27May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, landing page builder, Learn, Online Marketing

Sign Up Page Strategies Proven To Increase Your Email Audience

By Kaleigh Moore May 25, 2023 The true measure of a website isn’t how flashy it looks. When you’re trying to build an email list, success comes down to one thing: how well can you turn web visitors into subscribers? New sign ups to your newsletter are called conversions. They’ll be your true goal here. And when it comes down to it, the most potent tool for converting viewers into email subscribers is your sign up page.If someone finds you on social media, for example, they may eventually land on your sign up page. If someone finds one of your posts through Google or Bing, they should eventually find your sign up page.  Your sign up page is the point of decision where a new potential subscriber becomes a real subscriber. So make it count. If you want a great signup page,...
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