Friday, May 1Digital Marketing Journals

Tag: Study

Local SEO ‘Best Practices’ Aren’t Universal: Yext Study
15Aug By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Local SEO ‘Best Practices’ Aren’t Universal: Yext Study

A new Yext analysis of 8.7 million Google search results suggests many common local SEO tactics don’t perform the same across industries and regions. The dataset, drawn from the company’s Scout Index, focuses on what correlates with visibility in Google’s Local Pack, not just overall map presence. What Yext Found Review Management Emerges As The Strongest Signal The clearest pattern is around reviews. Yext states “Review engagement dominates,” calling it “the most consistent driver of Local Pack visibility across all industries and regions.” Within the study’s feature rankings, review signals top the list, including review count, new reviews per month, and owner responses. Businesses with many positive reviews and prompt owner responses tend to outperform competitors. Industry Differences ...
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Do Reviews Still Matter? Study Looks At Changing Consumer Behavior
4Mar By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Do Reviews Still Matter? Study Looks At Changing Consumer Behavior

BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses. Here’s more about the study and what it means for marketers. Historical Trends The report tracks the popularity of online reviews. It notes a rise in local business research from 2015 to 2016, which coincided with smartphone ownership reaching 77% among U.S. adults. This trend peaked during the COVID-19 pandemic in 2020, when 59% of consumers said they researched local businesses nearly daily. After that, the number of consumers researching local businesses steadily decreased. Traditional Review Metrics Less Important Consumers now place less importance on traditional review metrics: Fewer consumers expect perfect five-...
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Surprising Review Stats To Feed Your Local Strategy [Study]
12Feb By Miriam EllisNo Comments
Digital Marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Surprising Review Stats To Feed Your Local Strategy [Study]

If you’ve already walked a long mile in your local SEO shoes, chances are you have plenty of lived experiences that allow you to predict some of the responses to large-scale local business review surveys. It’s affirming to see, for example, that 85% of our respondents place a degree of trust in local business reviews, and 92% now believe that brands responding to reviews have become part of offering good customer service. Consumers are also seeking review content across a wide variety of platforms, including traditional local business listings like Google Business Profiles, social media sites like Instagram, and other localized online spaces. You could have made an educated guess about stats like these, but pay attention to the data in this survey that contains genuine surprises. Statistic...
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Review Requests Should Be Treated Like Customer Service [Data Study]
25Sep By Miriam EllisNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, sem, SEO, seo services

Review Requests Should Be Treated Like Customer Service [Data Study]

Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors? You already know that both review count and ratings are contributing to these brands’ dominance in Google’s Packs and Maps. Today, I’ll share some good news that could help the local businesses you market catch up and compete. A major report just published from GatherUp has studied 23,000 locations, and from this, I have three key actionable highlights for you. My favorite overall takeaway from this interesting study is that improving your review volume, Net Promoter Score (NPS), and ratings may involve a slight adjustment in how your local business thinks about reputation management. The data indicates that this powerful user-generated content (UGC) in th...
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Case Study: Combining Chatbots, Email & Urgency for $100K in Sales
26Sep By Jordyn BeanNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Case Study: Combining Chatbots, Email & Urgency for $100K in Sales

In the last 4 months, Gabe Schillinger has generated over 1,100 sales with a pretty awesome campaign that combines chatbots, email, and a time-sensitive evergreen offer. His company, Legion Beats, sells a membership program that helps musicians produce higher quality songs and market themselves so they can earn a living doing what they love. Based on the average lifetime value of each member, his chatbot campaign has brought in over $100,000 in revenue! Sounds pretty good right? We were certainly impressed when we heard the results he was getting. But we were even more impressed when we found out how he’s doing it. There are two really smart strategies Gabe is using (that apply to virtually any industry): Combining chatbots and email for multiple customer touchpoints Creating real urgency ...
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How To Write a UX Case Study That Wins More Work
19Aug By MitrolNo Comments
building website, creating a website, google web designer, internet design, ux, web design, web design company, web designer, web page design, website builder, website design

How To Write a UX Case Study That Wins More Work

To maximize your chances of landing a job or client, including information about your work in a case study is essential. This article provides some practical tips on what to include and how to format your document for maximum impact. Regardless of your experience level, this information will be invaluable. In most cases, your case studies will be primarily visual. So it’s vital that you keep design revisions and screenshots of different aspects of the projects you work on as they evolve. Many designers like to keep a work diary, or journal, separate from a sketch pad, in which they can jot down their thought processes from the day. This helps immensely when you revisit a project to create a case study. By breaking away from a purely visual approach to portfolios, you can construct the stor...
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Ecommerce App For Gulf Country: UI/UX Case Study | by Shailesh K Gupta
8Sep By Shailesh K GuptaNo Comments
best chatbot, case-study, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, dx-design-in-dubai, ecommerce-app-android, robot chat, ui-design, ui-ux

Ecommerce App For Gulf Country: UI/UX Case Study | by Shailesh K Gupta

This has risen to become one of the most popular online shopping sites in the UAE. Noon.com Fashion and Electronics is the leading fashion retailer in the middle east and gulf region. While the sales of these brands inside malls and offline stores have been growing year or year, the sales from online channels (Eg noon.com) have been on the decline. It is principal because customers do not get to try the products before purchase (to check the fabric, the fit, and the overall look) and hence are reluctant to buy stuff online.Photo by Nathana Rebouças on UnsplashNOON has decided to build a new and independent fashion e-commerce app. This app shows a limited customer set of products (approx. 500), but the key differentiator is that customers can get these products on the same day for trial (le...
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Call Center Experience with Voice agent: Challenges, Use Cases and Case Study | by Master Of Code Global | Jul, 2022
21Jul By Master Of Code GlobalNo Comments
ai bot, ai chat, ai chatbot, best chatbot, call-center, call-center-solutions, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, chatbots-for-business, conversation with ai, conversational-ai, creating chatbots, robot chat

Call Center Experience with Voice agent: Challenges, Use Cases and Case Study | by Master Of Code Global | Jul, 2022

This is part 2 of a series about how call centers can evolve with the help of Conversational AI solutions. Part 1 looked at the theory about choosing the right technology for call center automation and the opportunity to grow with Conversational AI solutions for business. Here we take an even closer look at a specific scenario of Conversational AI in finance and general use cases of voice agents for both end customers and live agents.Voice assistants are growing in popularity these days. The ability for a solution to understand voice, interpret the intent and meaning, and provide value to users is growing at an incredible rate. When working with the voice channel, there are many challenges that can be encountered, where a voice agent can create a huge benefit.Challenges with VoiceDetermine...
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6 Brilliant Case Study Examples for Small Businesses
4Feb By Sujan ThapaliyaNo Comments
Blog, facebook, facebook marketing, instagram, Small Business, Social Marketing Strategies, social media, social media marketing, twitter

6 Brilliant Case Study Examples for Small Businesses

Every business starts small. The success of a business lies in its strategy to overcome any challenge during its journey. If you are trying to take your business to new heights, start identifying challenges and create solutions. The best way is to learn from sundry success stories. There are several case studies of different businesses that can teach you which strategy to take for selling your product and attracting the target audience. In this article, we will discuss some of the top case study examples that can assist in upscaling small businesses. Let’s begin. Challenges Faced by Small Businesses As far as businesses go, there are always hurdles that need to be defeated. Starting a business is itself a big achievement for entrepreneurs, but the main challenge is maintaining one. There ...
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New Study Highlights Key Trends and Traits in Viral TikTok Content [Infographic]
16Nov By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, tiktok

New Study Highlights Key Trends and Traits in Viral TikTok Content [Infographic]

What works on TikTok, and what elements should you be focusing on in your TikTok content approach? The best answer, really, is organic content, with TikTok users responding better to ads and campaigns that align with the presentation styles and formats of user clips in the app. But if you want to dig a bit deeper – which no doubt many brands will be looking to do this holiday season – this new study from the team at SEMRush might help. To glean more insight into what TikTok users respond to, SEMRush conducted an analysis of 300 of the most popular TikTok clips to measure what the common elements were in each, what impact including certain hashtags and keywords might be (note: TikTok has previously stated that adding tags like ‘ForYou’ and ‘FYP’ have no impact on reach), and the variance in...
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Does Adding Photos in Google My Business Increase Ranking? [Case Study]
5Oct By Joy HawkinsNo Comments
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Adding Photos in Google My Business Increase Ranking? [Case Study]

Posted Oct 4, 2021 by Joy Hawkins I often see posts come up in Facebook groups that recommend adding photos constantly to your Google My Business listing because this helps a business rank higher in the local pack results.  Most people say it’s because Google likes “fresh” or “recent” content. TLDR; According to this case study: Adding photos to a Google My Business listing had no measurable impact on ranking in the local pack search results. The search results didn’t show the photos we added and often defaulted to the cover photo. Adding photos to the GMB landing page (the business website) did impact ranking due to the alt-text on the photo. The Case Study For this test, we took 4 different Goo...
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Do Images Impact Ranking on Google? [Case Study]
20Sep By Joy HawkinsNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Strategy

Do Images Impact Ranking on Google? [Case Study]

Posted Sep 20, 2021 by Joy Hawkins We have been doing a lot of testing around images in the last year at Sterling Sky.  You can read about the tests we did on geotagging photos and the cover photo you select in Google My Business.  For this test, we wanted to measure how the photos you use on your website impact your organic ranking on Google. TLDR; According to this case study: Larger/better quality photos are better for ranking Having a photo that matches what Google is looking for can have a positive impact on ranking.  Having a photo that doesn’t match can have a negative impact. How much images contribute to ranking likely varies based on the query or industry. The Case Study There was a pag...
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Chatbot personality traits and their effect on user satisfaction amongst Gen Z: A research and hotel case study | by Gabriëlle Rasmioen | Aug, 2021
29Aug By Gabriëlle RasmioenNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, chatbots-for-business, conversation with ai, creating chatbots, customer-service, hotel-marketing, robot chat

Chatbot personality traits and their effect on user satisfaction amongst Gen Z: A research and hotel case study | by Gabriëlle Rasmioen | Aug, 2021

I remember when I used a chatbot for the first time. It was the chatbot of Dutch shipping company, Post NL. My package still hadn’t arrived 3 days after its expected delivery date. Slightly annoyed and unable to immediately talk to a real company representative, I got in touch with chatbot Daan. Unfortunately, chatbot Daan did not comprehend my questions, lacked personality, and was unable to redirect me to a real human. All this resulted in me leaving the conversation more frustrated than I was to begin with.This unsuccessful encounter led me to choose the topic of chatbots as inspiration for my thesis research on artificial intelligence. More specifically, I wanted to dive into the effect of personality within customer service chatbots on Gen Z’s user satisfaction.Why Gen Z you might be ...
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Chatbot Developers Need To Know — A Study | by Jinraj Jain | Aug, 2021 | Medium
5Aug By Jinraj JainNo Comments
ai bot, ai chat, ai chatbot, anthropology, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, empathy, enterprise-chatbot, google chat bots, robot chat, virtual-assistant

Chatbot Developers Need To Know — A Study | by Jinraj Jain | Aug, 2021 | Medium

How many of you guys have heard about this term?Do you agree that earlier the culture was just meant to be about religion?But, as time passes, things are changing. There is a development in the human lifestyle as humans evolving, it can be about anything, including art, devotion, politics, economics, psychology, and so on.A study has been going on for a long time, but to better comprehend, it is a scientific study of humanity, concerned with human behavior, human biology, cultures, and societies. There are four major areas to consider in it:Archaeological — Which is a study of human activities through the investigation of physical evidence.Biological — This is focused on the study of human and non-human evolution. How different climates or temperatures, affect human evolution in different ...
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What We’re Seeing From the June & July Core Updates [Case Study]
9Jul By Joy HawkinsNo Comments
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What We’re Seeing From the June & July Core Updates [Case Study]

Posted Jul 8, 2021 by Joy Hawkins It has been a while since I published anything about an algorithm update.  I was starting to think a lot of the updates were becoming pretty similar and it was the same-old thing over and over. However, I’ve been spending a lot of time digging into this one client of ours and they are benefiting a ton from the last 2 updates so I thought I would share what I’ve been noticing. This particular business is a personal injury lawyer in a very competitive market.  Earlier this year, they doubled their SEO budget and we put all the effort into content, onsite SEO, and link building. We have completely eliminated spam fighting as a tactic for them as we’re seeing it is no ...
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Facebook Chatbot: A Proven Case Study for Restaurant Order Management
3Jun By BoTreeTechnologiesNo Comments
ai bot, ai chat, ai chatbot, best chatbot, bots for skype, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-development, chatbots, chatbots-for-business, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, facebook-chatbot, facebook-messenger, robot chat

Facebook Chatbot: A Proven Case Study for Restaurant Order Management

Do you know that 33% of consumers want to use a chatbot for making a hotel reservation? An online hotel booking chatbot is a convenient reservation option. You don’t have to call the hotel manager back and forth. Based on the date and table availability, the chatbot would automatically make your booking. With Facebook chatbot launched in 2016, their business adoption has become seemingly high.There are different types of chatbots for hotel reservation management. The three primary ones are rule-based (answering specific questions), AI-based (learning from environment & conversations), and live chatbots (customer service representatives). A Facebook messenger chatbot uses AI to converse with people. It can also answer pre-preprogrammed questions. Some companies use Facebook messenger ch...
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What Happens When Google Removes 98% of Your Reviews | A Case Study
23Feb By Joy HawkinsNo Comments
googe optimize, google optimization, google seo, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Happens When Google Removes 98% of Your Reviews | A Case Study

Posted Feb 23, 2021 by Joy Hawkins Google has a long way to go to solve the problem with fake reviews but every now and then we see a business that loses a huge chunk of reviews because they did something to violate Google’s policies.  In this case, I tracked a dentist that lost 98% of their reviews because they were caught review gating.In this case, losing most of their reviews didn’t even impact their overall star rating which supports the finding from Mike Blumethal’s study that showed review gating didn’t really have a large impact on the overall rating of a business. After they lost the reviews, I monitored the rankings of the business for several months and was surprised to see that their ra...
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Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021
31Jan By StefanieNo Comments
best chatbot, case-study, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, ui-design, ux, ux-design

Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021

App with chatbot as reading companion for delinquent teenagersTime: September to December 2020Tasks: User research, experience strategy, information architecture, interaction designTools: AdobeXD, Notion, MiroTeam:Martin — Product managerRamona — Product ManagerChristine — UX/UI Designer (LinkedIn)How might we help teenagers finish their reading assignment with the least possible effort, while also igniting the joy of reading in them?In this project I worked for KonTEXT, a reading project for delinquent teenagers. Teens who are sentenced to reading a certain number of pages come to KonTEXT for supervision and guidance. They regularly meet with mentors who reflect with them on the book they read and on their lives. However, many teenagers struggle to finish their reading assignment. Therefo...
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IBM Watson Assistant provides better intent classification than other commercial products according to published study | by Nicolo Cosimo Albanese | Jan, 2021
17Jan By Nicolo Cosimo AlbaneseNo Comments
ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, ibm-watson, ibm-watson-assistant, nlp, robot chat

IBM Watson Assistant provides better intent classification than other commercial products according to published study | by Nicolo Cosimo Albanese | Jan, 2021

And how the better performances of IBM Watson Assistant tackle the most common pain points in the adoption of a conversational solutionPhoto by Alex Knight on UnsplashToday, virtual assistants (or chatbots) represent a globally recognised booming trend:With regards to chatbots, which are in many ways the most recognisable form of AI, 80% of sales and marketing leaders say they already use these in their CX or plan to do so by 2020¹.25 percent of customer service operations will use virtual customer assistants by 2020².By 2025, customer service organizations that embed AI in their multichannel customer engagement platform will elevate operational efficiency by 25%³.It is clear that chatbots are here to stay.Their limitless potential in terms of business versatility — is there any business t...
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Case Study: Building Appointment Booking Chatbot | by Pragnakalp Techlabs | Jan, 2021
11Jan By Pragnakalp TechlabsNo Comments
ai bot, ai chat, ai chatbot, appointment-booking, appointment-scheduling, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat, scheduling

Case Study: Building Appointment Booking Chatbot | by Pragnakalp Techlabs | Jan, 2021

Update: Click here to access our Appointment Booking Chatbot Web Demo.Chatbots are getting popular day by day. Though they are not as perfect as we would like them to be but they can be very useful to both users as well as service providers.Chatbots are currently being used in various industries from ecommerce, Realestate, Logistic, Healthcare to Spirituality with different roles like to answer FAQs, Lead generation, appointment scheduling, customer feedback gathering. Also, it works as a standalone app for eCommerce which can be integrated with different chat channels like Telephone, SMS, Google Assistant, Facebook Messenger, Telegram, Website, etc.WHY APPOINTMENT BOOKING CHATBOT?One of the most prevalent uses of chatbot is to book appointments. Appointment booking chatbots work tremendou...
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Case Study: Combining Chatbots, Email & Urgency for $100K in Sales
27Dec By Jordyn BeanNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, Uncategorized

Case Study: Combining Chatbots, Email & Urgency for $100K in Sales

In the last 4 months, Gabe Schillinger has generated over 1,100 sales with a pretty awesome campaign that combines chatbots, email, and a time-sensitive evergreen offer. His company, Legion Beats, sells a membership program that helps musicians produce higher quality songs and market themselves so they can earn a living doing what they love. Based on the average lifetime value of each member, his chatbot campaign has brought in over $100,000 in revenue! Sounds pretty good right? We were certainly impressed when we heard the results he was getting. But we were even more impressed when we found out how he’s doing it. There are two really smart strategies Gabe is using (that apply to virtually any industry): Combining chatbots and email for multiple customer touchpoints Creating real urgency...
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Healthcare Content Marketing Stats | Study
25Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Healthcare Content Marketing Stats | Study

Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom. The report was based on data from a survey conducted in 2020 among more than 200 executives who manage marketing and communications functions for healthcare organizations (e.g., hospitals, medical clinics, and specialty care centers). Two-thirds of healthcare marketing executives say their content has become more educational because of COVID-19, and 45% say it has become more focused on driving to high-value services. Some 59% of healthcare marketing executives say COVID-19 has not affected their content marketing budget, 21% say it has led to a decrease, and ...
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Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings
20Dec By Joy HawkinsNo Comments
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings

Posted Dec 8, 2020 by Joy Hawkins In September 2020, Google rolled out Local Services Ads (LSA) to lawyers across the United States.  The rollout happened fast and since lawyers generally focus a lot on marketing, we weren’t surprised to see so many law firms sign up for the platform very quickly. I have heard many people ask if Local Services Ads (LSA) are essentially stealing clicks that would have otherwise gone to the local pack results (Google My Business listings) if the ads weren’t present.  We wanted to see what the data is telling us so far. Methodology In this case study, we looked at Google My Business Insights for 110 different listings for various lawyer types.  We looked specifically ...
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How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]
20Dec By Colan NielsenNo Comments
GMB, googe optimize, google optimization, google seo, Maps Spam, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tips

How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]

Posted Dec 14, 2020 by Colan Nielsen What is Keyword Stuffing? Keyword Stuffing is the practice of adding keywords to your name in Google My Business to help it rank higher.  It’s still a very common practice in Local SEO because it gives you a ranking advantage on Google Maps and in the 3-Pack. The study that came out from Local SEO Guide as well as the Local Search Ranking Factors confirms that having keywords in the name of your Google My Business (GMB) listing does help it rank higher. A seriously legit looking business name. #StopCrapOnTheMap pic.twitter.com/GJLFacma4t — Joy Hawkins (@JoyanneHawkins) August 13, 2018 How Does Google Penalize Businesses that Add Keywords to their Business Nam...
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