tagging

By Kelsey Johnson December 3, 2021 Learn how tagging can be used to Increase your email open and click rates . Each person on your email list is unique: In a real conversation, you wouldn’t talk to VIP clients in the same way you would talk to new leads. So why would you send them the same email? Short answer: You shouldn’t. You can use tags and segments to send emails that cater to the specific needs and interests of your subscribers. Tagging is easier — and more important — than you think. Here’s why: The days of one-size-fits-all email marketing are gone. Your audience expects to get interesting emails — with topics they care about. But your subscribers are snowflakes! They don’t all care about exactly the same things. The more your audience likes your emails, the ...