Tag: Making

29Nov By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Data-Driven Decision Making To Optimized Local Digital Marketing Efforts

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an omnipotent force directing the King’s every move. This is particularly the case with digital marketing, where nearly all interactions and engagements can be monitored, analyzed, and optimized. To put it simply, data helps us to understand what is working and not working so we can focus our attention on doing more of the former and less of the latter to drive results. Start With Actionable KPIs For small local businesses, which don’t typically have a great deal of time or resources to all...

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26Nov By Sam LauronNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Resume

Making the Most of Electronic Resumes (Pro Tips and Tricks)

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right. I always ask myself: Does this meet the submission requirements? Did I use the right font? Will my resume surpass the employer’s applicant tracking system (ATS)? If you’ve also wanted to ensure you have the highest chance of standing out and securing an interview, here’s how to make the most of electronic resumes. Table of Contents What is an electronic resume? An electronic resume is any resume that’s submitted online. Employers will request electronic resumes in plain text (ASCII), HTML, or PDF. This helps applicant tracking systems (ATSs) easily scan and decipher the hundre...

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10Sep By Dazzler Productions SA de CVNo Comments

building website, creating a website, google web designer, internet design, ux, web design, web design company, web designer, web page design, website builder, website design

The Dangers of Deceptive Design Patterns (And…

Today As web designers, our role in crafting user-friendly digital landscapes is critical. We are tasked with creating user experiences that make visitors feel comfortable and respected. This, in turn, creates benefits for our clients by improving repeat visits and achieves the site’s ultimate aims, whether that is sales revenue or some less tangible form of metric. Yet the rise of UX dark patterns, or deceptive patterns as they are more often referred to, poses a significant challenge to maintaining an ethical and user-centric approach in the industry. These tactics breach trust as they are designed to lead users into making unintended decisi...

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28Jul By 1WD CrewNo Comments

Animation, building website, creating a website, CSS, google web designer, Guides, internet design, Learn, Typography, web design, web design company, web designer, web page design, website builder, website design

Making an Underwater CSS Text Effect

Web design can serve as a playful exploration ground for learning new techniques. In today’s guide, we’ll dive into the creation of an underwater CSS text effect, not just for the visual outcome, but to deepen our understanding of how different CSS properties harmonize to create dynamic text effects. Your Web Designer Toolbox Unlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design Assets Starting at only $16.50/month! DOWNLOAD NOW Setting up the Structure Our journey into the deep sea starts with a simple HTML structure: a div element with the class underwater, wrapping around an h1 tag. <div class="underwater"> <h1>1stWebDesigner</h1> </div> Achieving the Underwater Effect For our underwater CSS text effect, we introduce...

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17Jul By AmyNo Comments

branding, Clint Salter, company brand, facebook, facebook marketing, Marketing, Online marketing, personal brand, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter – Amy Porterfield

Listen To My Latest Podcast Episode: #589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter Listen To My Latest Podcast Episode:#589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter

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25Jan By Emilia TanaseNo Comments

Blog, copywriters, copywriting, Digital Marketing, digital mkt, email, email campaign, email copy, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, Online Marketing, sales, sales funnel, sales tips, write ad copy

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email like this: They use discounts as their main strategy to persuade customers to buy. But what happens when your customer’s whole inbox looks like the picture above? The inevitable: they stop paying attention to your emails. Because here’s the thing. Why would they open your emails if they can already predict the content inside? Why would they buy now when they can clearly see you’ve got discounts all the time? And, most importantly, why would they pick your brand ov...

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16Nov By Adam KreitmanNo Comments

ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, digital-marketing, machine-learning, Marketing, marketing-strategies, robot chat

How To Sabotage This AI Pizza Making Robot (And Your AI Marketing Campaigns) | by Adam Kreitman | Nov, 2022

Human pizza makers beware… AI robots are coming for your job.Pizzaiola — an AI-driven, pizza-making robot — is serving up slices to customers at a pizza chain in Chicago.When you place an order, Pizzaiola takes care of everything…… it selects, presses and stretches the dough…… it adds the sauce, cheese and toppings of your choice, and…… it cooks, slices and even boxes up your pizza.All without human intervention. All cooked to your exact specifications.(At least for now…Let’s just hope Meta doesn’t buy Pizzaiola. If that happened, Zuck would probably change Pizzaiola’s algorithm to serve up a pizza with the toppings it decides you should have based on all the data it creepily knows about you.And if you didn’t like it, the robot would then chase you down the street until it shoved the pizza...

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31Aug By Eric KarkovackNo Comments

building website, CMS, creating a website, Freelance Business, Freelance Career, Freelance Design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design, WordPress, WordPress Plugins, WordPress Themes

Making Money with Open-Source Software: What’s Our Responsibility?

Free, open-source software powers much of the web. And it’s part of what makes the web design industry so unique. Could you imagine a traditional line of work that relies so heavily on no-cost tools? The concept would likely be unfathomable to anyone from an accountant to a zoologist. Yet it’s something web designers have embraced and, to some extent – expect. Whether it’s building a website with WordPress, crafting a layout with Bootstrap, or storing data via MySQL, it’s an everyday occurrence. And these tools are just a few examples. We have a multitude of free options – each helping us do our job more effectively. This has been the case for years. And things have gone remarkably smoothly. Some tools come and go, but the underlying philosophy of open-source software has endured. But that...

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1Aug By Sarah IsraelNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

What Is Patreon? A Creator’s Guide To Making Money in 2022

So your podcast audience has exploded, but the revenue from those fancy sock ads isn’t exactly covering rent yet. Or maybe you’re tired of social media algorithms hiding your content from even your most dedicated followers. Enter Patreon, a platform that makes it easy for content creators to monetize their online following! With Patreon, users can launch a personalized subscription-based site in just a few easy steps, allowing creators to offer exclusive content to subscribers and generate a consistent monthly income. Our Patreon deep-dive will help you learn the ins and outs of this platform and determine whether becoming a Patreon creator is the right move for you. Bonus: Download a free, fully customizable influencer media k...

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18Jul By Simon TraffordNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Making Your Website Look Expensive with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.

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12Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

When Marketing is Strategy: Making a Clear Plan

As a small business, you probably don’t have a lot of time for anything that’s not part of your core products and services. Unfortunately, that can mean that marketing gets pushed to the side. Many small companies treat marketing as a series of random activities, hoping that each one will have a positive impact and bring in new customers. The truth is that “random acts of marketing” don’t work — you need a clear plan that treats marketing as a cohesive strategy if you want effective results. Here’s how you move away from random acts of marketing toward a clear marketing plan. Know Your Goals “We want to grow” and “We want more customers” is where most business owners are when it comes to marketing goals. However, those aren’t specific enough. It’s vital to set SMART goals , which are Spe...

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16Nov By Nuacem AINo Comments

ai, ai bot, ai chat, ai chatbot, ai-in-healthcare, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, conversational-ai, conversational-ai-health, creating chatbots, digital-transformation, robot chat

Making Patient Experience Better and Helping Healthcare have PSAT Patient Satisfaction Using Conversational AI | by Nuacem AI | Nov, 2021

Industry insiders have predicted exponential growth in the Healthcare AI Market, which is expected to reach USD 45.2 Billion by 2026 from USD 4.9 Billion recorded in 2020. The evolving omnipresence of intelligent medical AI Chatbots is only a reflection of this rather speedy progress.Highlights:So, what exactly are AI Chatbots? Going by the simplest definition, they are little chat bubbles that pop up on the screen of your computers / mobile devices when you visit a website for information. Mimicking human conversations, these bots are designed to offer essential information on commonly asked questions and connect users to relevant personnel in case of emergencies.AI chatbots in healthcare, however, do much more than answer basic queries. With improving sophistication in AI technology, the...

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15Oct By Caio CaladoNo Comments

Announcements, best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Making it easier to map variables

Botsociety added a new way to map variables to make your conversations more dynamic and customizable at scale. This helps you prepare your design for handover and improve the conversational experience since now you’re dealing with dynamic conversations. Think about a person’s name, location, hours, product name, things that can be dynamic or arrive from the database, API integrations, etc. This new feature gives you more flexibility to customize your designs and make them ready for production.Introducing variablesThere is something magical about using variables in your design. This is not only a Botsociety thing since it’s pretty standard in other scenarios, like programming, apps, or websites. Variables make everything more dynamic or adapted to the user’s case since they work as a placeh...

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10Oct By Rensen HoNo Comments

ai bot, ai chat, ai chatbot, aiconversation, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, dialogflow, robot chat, serverless-functions

Making chatbots reply smarter with context using Dialogflow Fulfillment | by Rensen Ho | Sep, 2021

1. Instead of one intent with the required slot filling parameters, create that intent followed by one intent for each parameter. (See purple boxes above)2. In those intents with a single slot filling parameter, set it optional.3. Put all entities extracted from any intent into the conversation context programmatically. (See the blue box above)4. Make a functional response for a group of related intents (see the orange box above), so that you’re making a chatbot to reply based on the user’s intent and information (either mentioned or referred from context), instead of intent without information.Let’s take a closer look at the code.Start by creating a map of intents. Let the agent (a webhook client) use the intent map to handle incoming messages.Remember to create those intents in Dialogflo...

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7Sep By Heather CampbellNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute for...

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20Aug By Reiss EdlerNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, google chat bots, nlp, python, pytorch, robot chat, transformers

Making a Rick & Morty Chatbot for Chai | by Reiss Edler | Aug, 2021

Rick Bot in actionWe’re going to be making a chatbot, based on Microsoft’s DialoGPT. I’ve seen lots of other guides on training chatbots, but I haven’t come across one which actually deploys the bot. This tutorial will cover deploying our new bot to Chai, a platform for creating and interacting with conversational AI’s. It will allow us to chat with the bot through a mobile app, from anywhere, at any time. We will also be able to see performance stats and watch our bot climb the Chai bot leaderboard.By the end of this tutorial you will have your very own chatbot, like the one pictured above 😎If you would rather start off small, head over to the chai docs for a much simpler and shorter tutorial on creating your first bot!I made a Google Colab notebook which allows you to run all of ...

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8Aug By Heather CampbellNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute for...

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23Jun By Heather CampbellNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute for...

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7Jun By Heather CampbellNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

Are You Making These Big Mistakes with Your GMB Listing? [Webinar]

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.Join our next Search Engine Journal webinar on Wednesday, June 16 at 2 p.m. ET as Local Viking’s Mark Luckenbaugh shares how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Are you making it hard for people to find your business when they’re searching for you?In this presentation, you’ll learn how to:Identify technical GMB issues that can hurt your visibility.Avoid technical issues, filters, and ranking stagnation.Improve local pack rankings – fast. You will also discover some free resources and t...

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24Feb By IpervoxNo Comments

ai bot, ai chat, ai chatbot, alexa-developer, alexa-skills, amazon, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, monetization, robot chat, voice-assistant

Best Ways of Making Money with Alexa Skills | by Ipervox | Feb, 2021

The effectiveness of Alexa–Amazon’s digital assistant–depends on the skills Alexa has to offer. These Skills are mostly the third-party capabilities built by developers. The Alexa Skills count keeps rising every day, which nowadays has gone over 200 000 available ones worldwide.The smart speaker market in the US is dominated by Amazon Alexa, accounting for more than 70% of all sales. This leads to promising long-term prospects for the device.Recognizing these facts, have you ever considered making money with Alexa Skills?This question goes not only for an Alexa Skill developer but also to businesses and Sellers.Of course, we can all agree that every new emerging technology has given ways to many companies to make a profit from them. In this case, Alexa Skills make no exception.Some of the ...

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27Dec By byNo Comments

building website, creating a website, design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Making Room for Variation – A List Apart

A note from the editors: A List Apart is pleased to present this excerpt chapter from Yesenia Perez-Cruz's new book Expressive Design Systems, available now on A Book Apart. Making a brand feel unified, cohesive, and harmonious while also leaving room for experimentation is a tough balancing act. It’s one of the most challenging aspects of a design system. Article Continues Below Graphic designer and Pentagram partner Paula Scher faced this challenge with the visual identity for the Public Theater in New York. As she explained in a talk at Beyond Tellerrand: I began to realize that if you made everything the same, it was boring after the first year. If you changed it individually for each play, the theater lost recognizability. The thing to do, which I totally got for ...

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