Reddit Launches Lead Generation Ads
Reddit has launched its own version of Lead Gen Ads, which will enable marketers to gather prospective customer info direct from their promotions in the app.
As you can see in this example, Reddit’s Lead Gen Ads function pretty much as you would expect. The ads include a “Sign Up” CTA (or similar), which, when clicked, takes the user through to a sign-up form, where they can enter their details.
Reddit says that this updated ad format is better aligned with mobile users, and includes elements like auto-population of the email field “for a frictionless user experience.”
And early testers have driven good response:
“During beta testing, advertisers across various industries experienced improvements in lead quality and campaign performance. LaunchDarkly, a feature management platform that...
















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