Friday, May 14Digital Marketing Journals

Messenger

Start from Templates on Botsociety
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Start from Templates on Botsociety

Want to get started on Botsociety using templates? Now you can do this on our most popular presets! Make a copy of the Generic, WhatsApp, and Facebook Messenger templates below and start designing. TemplatesCheck out the templates below:Banking Bot Template – GenericWeather Bot Template – WhatsAppHealth Bot Template – Messenger Your copied template will live on your Botsociety Drafts page. Comments (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&appId=645588295606552&version=v2.3"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMetho...
A funnel-driven approach to Messenger bots for lead generation | by Livio Marcheschi
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A funnel-driven approach to Messenger bots for lead generation | by Livio Marcheschi

Before we go into the technicalities of how to improve the KPIs above, there is a main concept to keep in mind when creating and optimising a Messenger bot built for customer acquisition purposes:You need to create consistent ad-to-bot experiences.The ad and the bot needs to be conceived together, since there is no way you can start to improve the bot if the ad is not consistent with it. You would simply receive poor traffic that you will not be able to optimise for.We have learned this the hard way, when the first tests were not producing the expected results. And the first signal of it was a really low welcome message conversion rate (i.e. only a few people interacting with the Facebook ad started to engage with the bot).To understand the reasons why it was happening we did multiple U...
Create One To Connect With Your Followers
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Create One To Connect With Your Followers

Facebook has updated the API from Facebook Messenger and it’s now available for Instagram. This means that companies and developers are now allowed to integrate Facebook Messenger functionalities into Instagram. This includes auto-replies, integration with CRMs, and the possibility to use an Instagram chatbot!What is an Instagram Chatbot?Don’t get us wrong, we don’t mean the automatic bots that follow other accounts, like posts, and leave comments on targeted lists. We mean Instagram Chatbot: A software program that enables you to create an automatic conversation with your followers using artificial intelligence. Having a chatbot will help you improve customer experience by providing instant support and solving their issues right away.Why create an Instagram chatbot?Instagram has over o...