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Chatbot Strategy: Increasing Customer Engagement Through Messages | by Devashish Datt Mamgain
Last Updated on December 27, 2022We have not, thankfully, seen any of the nightmare scenarios envisaged by science fiction. But the reality is that we now rely on many AI-powered (artificial intelligence) systems. In fact, some estimates state that 76% of companies are now using some form of automation to make their business operate more efficiently.For any business with a busy website, there is one great strategy for automating some processes and increasing customer engagement — chatbots. But what benefits can they offer your business, and how does a chatbot strategy help increase your customer engagement levels?Engagement rates, both on your website and across any social media platforms you utilize, really do matter. Good engagement rates can lead to better sales and conversion rates, bu...