Tuesday, September 15Digital Marketing Journals

email outreach

Here’s Why CRM For Digital Marketing Helps Boost ROI
27Oct By Jessica DayNo Comments
Attract More Clients, Blog, Community, community builder, Convert More Clients, crm, customer value journey, customers, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Agencies, Online Marketing, ROI

Here’s Why CRM For Digital Marketing Helps Boost ROI

Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty.  Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. What Is CRM for Digital Marketing? Businesses can use a CRM system to collect valuable customer data. This can then be used when it comes to marketing strategies. It allows you to capture and retain customers. When customers are satisfied with the service you have offered them, not only are they more likely to return, but they’re also more likely to recommend you to a friend. If a customer is dissatisfied with wha...
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How to embed a YouTube video in an email (step-by-step guide)
25Oct By Kelsey JohnsonNo Comments
automation, Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to embed a YouTube video in an email (step-by-step guide)

By Kelsey Johnson October 21, 2022 Learn to embed a YouTube video in Gmail, Outlook, marketing emails, and via automation. It’s the age of video content. Whether you’re publishing your own YouTube videos, or forwarding a video to a friend, you’ve probably wondered — “How do I send a video in an email?” The answer to that question depends on which email tool you use. Keep reading to find out how to embed a video in a Gmail email and how to embed a video in an Outlook email. I’ll also explain how to embed YouTube videos in emails that you’re sending to multiple people (like in an email newsletter, or in a marketing email), and how to automatically send your latest YouTube video to people immediately after that video is published.  Let’s get started. Want to jump ahead? ...
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40 Office Costume Ideas for Marketing Nerds & Tech Geeks
23Oct By sbernazzani@hubspot.com (Sophia Bernazzani)No Comments
Company Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

40 Office Costume Ideas for Marketing Nerds & Tech Geeks

Halloween is a fun holiday, but it doesn't always get the attention it deserves — especially if it falls on a weekday when most people have to work. Fortunately, there is still a way to indulge in the spooky holiday while in the office — dress up and join your office's Halloween festivities! How many days of the year are you encouraged to dress up and goof around at work? Probably just one — Halloween — and even then, it can be hard to know what's office-appropriate. We want you to have fun this year, so we're taking the work out if it for you. We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. If your family and friends don't get your costume, your colleagues definitely will. 40 Offi...
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The 5 Secrets to Community Onboarding: How to Reduce Churn and Create Super Fans
22Oct By Michelle DaltonNo Comments
Blog, Community, community builder, community building, Community Management, community manager, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

The 5 Secrets to Community Onboarding: How to Reduce Churn and Create Super Fans

Crap, it’s happened again. You’ve arrived at a party where you don’t know anyone, and the host is nowhere to be found. The anxious tango begins. Are you supposed to just walk in? Who do you approach? Is everything in the kitchen? Why is it so loud (yet impossible to understand a word anyone says)? Is that Ashley from college or a doppelganger you have never met who will look at you in confusion when you ask where the punch is? Then it hits you… OH NO. WHERE IS THE BATHROOM? Matt catches your eye right before the panic wave crashes over you. Finally, the host, in all his glory and knowledge — he’s here to save the day and your bladder! He greets you warmly and shows you around the place. You note exactly where the bathroom is before he brings you to a group of familiar faces. It’s ...
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8 Emails to Get More Sales This Black Friday & Cyber Monday
20Oct By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

8 Emails to Get More Sales This Black Friday & Cyber Monday

By Sean Tinney October 17, 2022 Black Friday and Cyber Monday emails you need to be sending and when. Plus 9 examples of successful email campaigns from other companies. We don’t have to tell you that Black Friday is one of the busiest online shopping days of the year. Everyone knows it. You can’t get on social media, turn on the radio, or drive down the street without being swamped with Black Friday, Cyber Monday, and now “Cyber Weekend” announcements.And opening your inbox? Fuggedaboutit. More emails are sent on Black Friday than any other day of the year.Despite all the competition, this is not something you should sit out. Black Friday is now an international shopping holiday. Creators, solopreneurs, solo professionals and every small business should have a plan. You kno...
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How to create interactive product images with AMP for Email
11Oct By Dave StysNo Comments
amp for email, Digital Marketing, digital mkt, email design, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to create interactive product images with AMP for Email

By Dave Stys October 4, 2022 Up your email coding skills with this step-by-step AMP for Email tutorial. Create your own email that lets readers change the colors of a product image. In this this tutorial you will learn how to create an interactive e-commerce email message. We’ll display a product with several color options. The reader will be able to press each color and dynamically update the product image. Here’s what it looks like (see the full code example): As seen in Yahoo Mail inboxWhile it’s a relatively simple example, you will become familiar with a few important AMP for Email components such as:amp-img an AMP replacement for the html5 img tag.amp-selector a control for selecting one or more optionsamp-bind responds to user actions such as hovers, clicks, form subm...
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How to Write a Sales Page
8Oct By Alex CattoniNo Comments
Blog, copywriters, copywriting, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, Marketing Management, Marketing Skills, Online Marketing, sales, sales funnel, sales tips, Search Marketing, write ad copy

How to Write a Sales Page

Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website? If so, I’m going to teach you the 10 things your sales page MUST include if you want to make sure your copy creates trust, builds authority and converts like craaaaaaazy. Hey Posse! What’s up? It’s Alex.  Coming to you this week with a super quick sneak peek into the full sales page training that I teach my students inside my flagship program – the Copy Posse Launch Files. And inside my 5-day Write & Ignite Challenge. In this video, I’m sharing 10 conversion triggers that I always look for when writing – or reviewing – a sales page.  But first, if you’re new to the crew – welcome! Here on my blog, you’ll find tons of tutorials on copywriting, digital mark...
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YouTuber uses email marketing to increase his video views using AWeber
6Oct By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Online Marketing, social media, Success

YouTuber uses email marketing to increase his video views using AWeber

By Sean Tinney October 6, 2022 Creating and delivering content your audience raves about is no easy feat. Here’s how photographer Jared Polin uses email marketing to increase his video views. Jared Polin of FroKnowsPhoto has 1.4 million YouTube subscribers and more than 232K email subscribers. But his success didn’t happen overnight. He cultivated his following over time with incredible content, a smart email strategy, and persistence. His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable on camera. But he kept going. His following back then was non-existent, but he kept creating.Slowly, people began to notice. They asked questions about his techniques and Jared answered them the best way h...
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See how this author grew his Amazon sales using email marketing in AWeber
1Oct By Sean TinneyNo Comments
case study, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See how this author grew his Amazon sales using email marketing in AWeber

By Sean Tinney September 29, 2022 Amazon is a platform to distribute products, not a sales strategy. But this author used email marketing to cut through the noise and create demand for his book series. Eric R. Asher is a former bookseller and cellist living in Saint Louis, Missouri. When he is not writing, you can usually find him reading, gaming, or buried beneath a small avalanche of Transformers toys. He is a successful author who self-publishes on Amazon. But that was not always the case. Eric had to navigate through the world of publishing to learn that writing the book is only the first step. Successful authors today need to cultivate an audience to sell books. Having the right tools to create an authentic connection with your audience can make all the difference. E...
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Why You Need an Email Style Guide to Reinforce Your Branding
26Sep By Yauhen ZarembaNo Comments
Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why You Need an Email Style Guide to Reinforce Your Branding

By Yauhen Zaremba September 26, 2022 Creating an email style guide is the best way to reinforce your branding. Discover how to ace your email style guide. Consistent branding makes a brand instantly identifiable — and memorable. But did you know that as well as applying branding guidelines to your products, advertisements, and websites, it’s equally important to carry branding guidelines through into the email style guide for your brand. Let’s get started!What is an email style guide and why is it important? An email style guide is a set of guidelines that define the content and appearance of a company’s brand emails. Email guidelines outline specific standards for the messaging, tone of voice, and visual appearance of each email.  Creating a clear email style guide is...
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The Template You Need to Personalize Your Marketing
25Sep By edevaney@hubspot.com (Erik Devaney)No Comments
Buyer Personas, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

The Template You Need to Personalize Your Marketing

When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. You can create this experience by content mapping. (more…)
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44 tools to help you make your first sale
22Sep By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

44 tools to help you make your first sale

By Kelsey Johnson September 20, 2022 Make your first sales faster with these free or cheap marketing tools. Making your first sale online requires marketing, and marketing is always easier, and more effective — and even more fun — when you have the right tools. To successfully start and grow your business, you can’t just create a sales page or a social post and hope people will come across it. Like any new business or product, you will need to try several marketing strategies to see what works. This will help you identify the best place to find and sell to the types of customers who want your products.As we mention in the Sell Something Challenge’s blog post, you can go to friends and family, or use social media, email, paid ads, and more to make your first sale. And there a...
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5 Honest Link Building Methods
19Sep By Ann SmartyNo Comments
backlinks, Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, SEO, website design, website metrics, website traffic

5 Honest Link Building Methods

Links remain key to search engine rankings. Without other sites linking to your page, it has 0 chance to rank. But there’s more to that. Links generate referral traffic and build your brand. It wouldn’t be an exaggeration to say that links are essential for all digital marketing tactics. But with that, it is also the most challenging one. How are you earning backlinks for your website? I hope you’re not still submitting your site to hundreds of article sites or lame directories. You’re not spamming blog comments are you? You shouldn’t rely on one single tactic to get links to your site. You’re so much better off building a diverse link profile by getting links from various legitimate sources. Here are four honest ways you can earn high quality inbound links for y...
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Calling all small business owners: Phone calls still matter in 2022
12Sep By Gabe FreisNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Calling all small business owners: Phone calls still matter in 2022

By Gabe Freis September 12, 2022 How you manage your phone calls can have a big effect on your business. Don’t like picking up the phone? You’re not alone. A lot of people — including countless business owners — ignore or avoid phone calls.  After all, there are plenty of other ways to communicate with the people you want to reach. But don’t neglect the phone as a channel for growing your business, either.  With the exception of robocalls and solicitor inquires, most calls (92%) represent opportunities — opportunities to win, retain, or lose business, improve perceptions, strengthen connections, and much more. That’s what we learned recently when we started researching Ruby’s first-ever call trends report. We analyzed two years’ worth of phone calls that Ruby had a...
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2022 free fall GIF guide
7Sep By Pam NeelyNo Comments
Digital Marketing, digital mkt, email design, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

2022 free fall GIF guide

By Pam Neely September 6, 2022 Increase your email’s clicks by spicing it up with these fun seasonal GIFS for the Fall season, Halloween, Thanksgiving, and more. GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you’re using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want and have a positive effect on revenue. So adding GIFs to your upcoming fall newsletters or promotional emails is a smart move. It’s just that sometimes it takes a while to create a great GIF, or to find just the right GIF. To create awesome GI...
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9 SMART Social Media Marketing Goals For You to Set in 2022
6Sep By elliemirman@gmail.com (Ellie Mirman)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Social Media Analytics

9 SMART Social Media Marketing Goals For You to Set in 2022

Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Statistics tell the tale of social impact: 77 percent of social media marketers say that their efforts have been somewhat to very effective in 2022, 79 percent of companies are buying ad space on Facebook and the same number plan to keep investing in Twitter Spaces. Ready to take your social media marketing to the next level? Here are nine goals to help your brand get noticed. Social Media Marketing Goals for 2022 While you don’t need to meet every social media marketing goal listed to succeed, these objectives offer a solid starting point for a measur...
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Sell Something Challenge: Learn How To Enter and Win
3Sep By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Sell Something Challenge: Learn How To Enter and Win

By Kelsey Johnson August 31, 2022 Make some extra money this fall, learn a new skill, and get a free month of AWeber Pro (if you’re a free user). Sign up now to learn how. We live in the era of the side hustle. The passive revenue stream. The start-your-own-business movement. And there’s a reason: Selling online isn’t all that hard. Making online sales is no longer just for established businesses.You can do it! You probably have at least one thing you’d like to sell. If not, don’t worry, we have some ideas for you. And now is the perfect time. For the month of September, AWeber is running its Sell Something Challenge. Want to join?Sign up for the challenge We’ll teach you everything you need to know to make your first sale AND you’ll get a free month of AWeber Pro whe...
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See how this artist makes sales with AWeber’s Shopify integration
24Aug By Sean TinneyNo Comments
case study, Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See how this artist makes sales with AWeber’s Shopify integration

By Sean Tinney August 23, 2022 Two simple automations let the artist BOMONSTER welcome his new subscribers and send abandoned cart emails — all while he’s working on his art. BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath.  Connecting with his audience through email At art shows, BOMONSTER’s customers kept asking if he had an email list to subscribe for updates on his work. He tried to do it on his own by sending PDFs from his personal email, but most of his messages went into spam folders. Plus, creating emails on his own was tedious and lacked professional des...
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Million-Dollar Funnels Aren’t Made With Ads
21Aug By Yogev AlmogNo Comments
Blog, conversion funnel, copywriters, copywriting, Digital Marketing, digital mkt, email outreach, funnel, Funnels, Internet marketing, money drip funnels, Online Marketing, sales funnel

Million-Dollar Funnels Aren’t Made With Ads

Having a million-dollar marketing funnel is nothing to scoff at.  It’s a huge accomplishment that deserves its’ kudos. There’s a lot of automation, dedication, and ideation that goes into making something like that happen. It’s the type of benchmark that says, “Hey, I was a serious business owner at 6-figures. But now? I turned my serious business into an EMPIRE.” So listen, if you already have one: congrats, I commend you for the hard work. Feel free to kick back, put your feet up, and hang out. For anyone looking to scale their funnel to that million-dollar benchmark, you’ll want to take a couple of notes. But before I get into that, let’s talk about me real quick—just to make sure you know I’m not some random schlub pretending to know a thing or two about marketing. My...
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How we help new team members get up to speed fast
19Aug By Kathleen HerrmannNo Comments
Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, remote-first

How we help new team members get up to speed fast

By Kathleen Herrmann August 18, 2022 Have you ever started a new role and didn’t know where to start? At AWeber, we set you up for success from day one with our unique take on new team member onboarding. Ever start a new job, get handed a laptop, and then get sent on your way? You’re unsure of where to start, who to meet with, sitting around trying to find something to do to fill your time. That doesn’t quite scream “remarkable start to a new role,” if you ask me. At AWeber, we view onboarding a little differently than most. All new AWeber team members (regardless of their role) spend their first six days, yes six whole days, NOT doing their job. I know that might sound a little excessive — what could we possibly be covering for 6 days!? — but how can you possibly be asked t...
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See how this agency generated over $30,000 in new sales in just 1 day using AWeber
15Aug By Sean TinneyNo Comments
case study, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See how this agency generated over $30,000 in new sales in just 1 day using AWeber

By Sean Tinney August 11, 2022 Learn how you can generate more income from your existing customers using email marketing with AWeber. Jonas Troyer, the owner of Troyer Websites, offers website design services, in addition to some complimentary services, like search engine optimization (SEO), social media advertising, graphic design, and more. He knows that it’s often easier and more cost-effective to look to your existing customers to increase your revenue, rather than trying to find new customers.Why? Because your existing customers already know, like, and trust you. They already know what you can do for them. In fact, the success rate of selling to a customer you already have is 60-70 percent, while the success rate of selling to a new customer is 5-20 percent. Ov...
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How Brian Dean grew his Exploding Topics newsletter to 65,000 subscribers using AWeber
10Aug By Brian DeanNo Comments
Digital Marketing, digital mkt, email newsletters, email outreach, Internet marketing, list building, Online Marketing, Success

How Brian Dean grew his Exploding Topics newsletter to 65,000 subscribers using AWeber

By Brian Dean August 9, 2022 Learn how to build a list of happy subscribers that look forward to your messages. It’s no secret that an email list is one of the most valuable assets your business can have.  But how do you build a list without spending a fortune on paid ads? And perhaps even more important: how do you get those subscribers to open, click on and forward the messages that you send?In this post I’m going to cover the specific strategies we used to grow our email list to over 65,000 subscribers and a 50%+ open rate. Strategy #1: Launch a Dedicated Newsletter Page If you want to get more customers for your SaaS business, you probably have several dedicated landing pages for different use cases. And if you run an ecommerce site, you likely have hundreds of produc...
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6 Ways to Dominate Your Market by Merging SMS and Email Marketing
7Aug By Grace LauNo Comments
Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

6 Ways to Dominate Your Market by Merging SMS and Email Marketing

SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video) When combined with email marketing, however, these limitations vanish. A blend of SMS and email marketing can result in engaging, successful customer journeys that lead straight to conversion. Here, we’ll run through the reasons you should incorporate SMS into your email strategy. Then we’ll tell you our six top tips for merging SMS and email to dominate your market. Advantages of SMS marketing SMS marketing has a lot of very important advantages. By combini...
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See how this writer gets 70% open rates with zero additional work using Auto Newsletters in AWeber
5Aug By Sean TinneyNo Comments
case study, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See how this writer gets 70% open rates with zero additional work using Auto Newsletters in AWeber

By Sean Tinney August 4, 2022 See what steps this content writer took to get paid for his content and to automate his newsletter Randy Cassingham is the founder and writer for This is True, a website, blog, and newsletter called “TRUE” that uses “weird news” as a vehicle to explore the human condition in an entertaining way. TRUE is the oldest entertainment feature on the internet, running weekly for nearly three decades. The newsletter started June 26, 1994 — and has never missed a weekly issue. It is older than Google, Amazon, and eBay. “While I haven’t gotten ‘rich’ from it, I have something that many rich people don’t have: The freedom to live exactly where I want and work and ‘play’ pretty much every day” “One of the big reasons I can do it all is because AWeber’s...
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Content Marketing for Beginners – DigitalMarketer
1Aug By Mickey AndersonNo Comments
become a content marketer, Blog, content creation, content marketer career, content marketing, Content Strategy, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content Marketing for Beginners – DigitalMarketer

A simple, 2-hour-per-month content marketing framework for the content beginner.  Content marketing is vital in developing your audience’s “know, like and trust” factor. It can overcome objections before they happen, increase the perceived value of your offers, and increase customer lifetime. This simple framework will teach you how to create compelling content and repurpose it for multiple platforms in about 2-hours per month.  Core & Hygiene Content  There are two categories of content that every business needs in their content marketing strategy. Core Content and Hygiene Content.  Core Content is the core of your marketing efforts. It should deliver incredible value and include an opt-in. Creating Core Content is resource intensive, so how do you fill in the gaps in your...
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Get more engagement when you set email campaigns to arrive by time zone
31Jul By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Get more engagement when you set email campaigns to arrive by time zone

By Kelsey Johnson July 28, 2022 Send emails that arrive in your subscribers’ inboxes at 10am (or whatever time you choose) — no matter where your subscribers live, worldwide. Effective email marketing is all about sending the right email to the right person at the right time. Now, you can send your emails at the right time for each of your subscribers with AWeber, no matter what timezone they’re in. That timing is important. Getting the content, subject lines, and branding of your emails is important, too. But if your emails arrive at a time when your subscribers are likely to be offline (or asleep), they’ll just get pushed down in the inbox by other emails. So set your campaigns to go out by time zone and start seeing better results from the exact same emails you’re sen...
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3 Reasons to Choose Shopify for Ecommerce with Simon Trafford [VIDEO]
28Jul By Simon TraffordNo Comments
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

3 Reasons to Choose Shopify for Ecommerce with Simon Trafford [VIDEO]

Our brand new eCommerce Mastery Certification is available now: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ Want to know why Shopify should be your number one choice for your eCommerce business? We have three of the top reasons to choose Shopify from the Head Coach of Merchant Mastery, Simon Trafford! Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing. You’ll definitely want to watch as he talks about the 3 email automations you NEED to have so you’re not leaving money on th...
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See How Paula Rizzo Grow Her List to 13,000+ Subscribers Using AWeber
26Jul By Sean TinneyNo Comments
case study, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

See How Paula Rizzo Grow Her List to 13,000+ Subscribers Using AWeber

By Sean Tinney July 15, 2022 See what steps this entrepreneur took to grow her email list. And see how you can do it too, using AWeber. Paula Rizzo was apartment hunting in New York City. She knew what she wanted in her new space, but she kept getting distracted by non-essential amenities like wine refrigerators. (Although the term “non-essential” is up for debate.) To make her life easier, she made a comprehensive list of everything she needed in an apartment. Her list helped her score the perfect place. It also sparked the idea for Paula’s business, List Producer, and her book, Listful Thinking. 13,000+ subscribers and growing Paula started her blog before she wrote her book to gauge interest in the topic of list-making. Her first task? Making a list, naturally. ...
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How to do online training using AWeber
21Jul By Rob MaddenNo Comments
Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to do online training using AWeber

By Rob Madden July 21, 2022 Training your remote team consistently across multiple timezones doesn’t need to be difficult, time-consuming, or require dozens of folks on a video conference. Most of us have sat through company-wide mandatory training sessions at some point. Everyone files into a large conference room at a set time. There’s one or maybe several presenters lecturing at the front. The content is usually a topic that can be a bit ‘dry.’ There might be several remote team members on a simulcast video conference. These sessions often repeat over several days or weeks in order to get everyone trained. It requires a constant cadence of work to schedule, deliver, track attendance, report to management, and more. Alternatively, you may have been asked to do some onl...
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Making Your Website Look Expensive with Simon Trafford [VIDEO]
18Jul By Simon TraffordNo Comments
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

Making Your Website Look Expensive with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.
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Are Your Guarantees Hurting Your Online Sales? with Simon Trafford [VIDEO]
15Jul By Simon TraffordNo Comments
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Are Your Guarantees Hurting Your Online Sales? with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.
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How to test emails before you send them
13Jul By Pam NeelyNo Comments
best practices, Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

How to test emails before you send them

By Pam Neely July 12, 2022 Don’t lose subscribers because of errors in your emails! Here’s how to avoid cringe-worthy mistakes. Remember that cringe-worthy moment when Steve Harvey read the wrong name for the winner of Miss Universe? Don’t be like Steve. Avoid mistakes in front of a large audience by testing emails before you send them. This doesn’t take a lot of time – maybe five to 10 minutes. It will keep you from embarrassing yourself and annoying your subscribers. One bad experience can be enough to turn a subscriber away for good. But if you do accidentally pull a Steve Harvey and mess up? It happens. Don’t let the fear of making a mistake keep you from sending your emails. You can always send an apology email. The two most common types of email mark...
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The Ultimate List of Email Marketing Stats for 2022
12Jul By Katrina KirschNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The Ultimate List of Email Marketing Stats for 2022

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.  (more…)
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Why People Don’t Respect Marketers & How to Elevate the Marketing Profession
10Jul By Mark de GrasseNo Comments
become a content marketer, Blog, content marketer career, content marketing, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email outreach, Internet marketing, mark de grasse, Online Marketing

Why People Don’t Respect Marketers & How to Elevate the Marketing Profession

As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more people, create better products, and build empires of sustainable revenue.  Even so, no one gets excited to see a marketer walk into the room. When the accountant walks into an office, managers are happy to throw their accounting work at them. When the lawyer arrives to ensure legal compliance, no one thinks twice about handing their contracts over. Even when a plumber arrives, no one questions how they fix the toilet, they’re just happy that the toilet i...
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8 Effective Ways to Ensure Ecommerce Business Success
5Jul By Guarav SharmaNo Comments
Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

8 Effective Ways to Ensure Ecommerce Business Success

It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many.  According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025. Image via Statista While brick-and-mortar stores are gradually losing their dominance, the digital marketplace is blazing. More and more ecommerce brands, big and small, are coming up and gaining a foothold in this ever-expanding landscape. If you are one such ecommerce business striving to taste success, you know how demanding and competitive things can be. And you only beat the fierce competition with aggressive ecommerce marketing strategies like digital advertising, content marketing, social media marketing, etc....
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How to write confirmation emails your audience will love
4Jul By Sean TinneyNo Comments
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

How to write confirmation emails your audience will love

By Sean Tinney June 30, 2022 Don’t leave people in the dark. Send them a helpful confirmation email that lets them know the status of the request or order they just placed. Your confirmation email is an important first impression. It sets the tone for your relationship with subscribers and can improve engagement for future emails. Picture this – you just booked your dream vacation online. But you never received an email confirmation. You may be wondering if your order was processed. Now you have to spend time contacting the travel agency to make sure your vacation was booked. That is not a good experience. You wouldn’t want to do that to your customers. That’s why you need to set up a good confirmation email. In this article, you’ll learn: What is a confirmatio...
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3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]
1Jul By Scott CunninghamNo Comments
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]

Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Founder and Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.
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Email shouldn’t be boring: How to create a horoscope generator within an email
29Jun By Chris VasquezNo Comments
content ideas, Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Email shouldn’t be boring: How to create a horoscope generator within an email

By Chris Vasquez June 28, 2022 Spice up your emails with simple Jinja code that generates a text rotator. The best way to keep your emails from feeling blah is to write interesting, relatable content that personally addresses the thoughts and feelings of your audience. But when you look at the broader internet, sites have all sorts of other surprising and delightful little widgets that add that little bit of magic to move an audience from liking content to loving it. A lot of people think you can’t replicate those bits of delight in an email; but at AWeber we know that’s not true. We’ve built our templating language in a way that lets you create all sorts of exciting dynamic and personalized elements for your audience. I’m going to show you how to create a horoscope that...
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Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]
26Jun By Lauren PetrulloNo Comments
advertising, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]

Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, co-founder of chatbot service Bot Blondes, AND DigitalMarketer Academy Faculty Member. Lauren is also one of the subject ...
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The importance of actively listening
24Jun By Chris HenrichNo Comments
Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, surveys

The importance of actively listening

By Chris Henrich June 23, 2022 Are you listening to your audience? You should be. Your audience has all the insights you need to make informed decisions about your product or service offering. Actively engage with them and solicit their feedback to ensure you always deliver value.   Most decisions are made stronger after considering the perspective and feedback of the people they’ll impact most. For a business owner or creator like you, this means your customers or audience.  There are often multiple ‘right solutions’ to the challenges your audience faces over the course of any day. You are far more likely to discover and deliver the best ‘right solution’ when you directly ask for feedback and actively listen to what your audience has to say about you, your product, or y...
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How to Drive More Traffic and Conversions from Social Media
21Jun By Ann SmartyNo Comments
Blog, brand, branding, business name, color palette, Conversion, Digital Marketing, digital mkt, email outreach, Internet marketing, mood board, Online Marketing, social media, social media conversion, social media marketing, traffic

How to Drive More Traffic and Conversions from Social Media

Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing to think about their business, even if they are decision makers. Here are a few ways to drive traffic and convert it into conversions, sales and leads from your social media channels. 1. Set up your social media profiles This is a fundamental step a surprising number of businesses are missing: Make sure your social media profile provides a clear way to learn more about your company, read clients’ testimonials and contact you. Instagram Instagram bio allows a single clickable link...
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Why Are My Emails Going to Spam?
20Jun By Pam NeelyNo Comments
Deliverability, Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Why Are My Emails Going to Spam?

By Pam Neely June 8, 2022 Nobody likes spam. But you know what’s even worse? Having your emails categorized as spam. If you’ve put a lot of work into an email message or a newsletter, it can sting to see even one person mark it as spam.  Why would anyone do that, right? You’re a good sender. You’re not… a spammer! But even good people can get their messages marked as spam. So let’s help your self-esteem and your email marketing metrics. We’ll walk through how even the best people can occasionally have their emails end up in the spam folder. What is spam? Spam is any email sent to someone who did not sign up to receive it. Spam is sometimes also called “unsolicited bulk email” or “junk email.” Incredibly, almost half of all emails sent are spam. This means that ...
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20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]
18Jun By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Resume

20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]

If you have your doubts, it’s likely time to update your bio, and we have some of the best professional bio examples to get you started.Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.But if you’re anything like me, you probably don't think about your professional bio until you’re suddenly asked to "send one over via email." You have approximately one afternoon to come up with it so you scramble together a bio that ends up reading like this:"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech...
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Best fonts for emails: How to make your emails look great and easy to read
15Jun By Dmitry KudrenkoNo Comments
Digital Marketing, digital mkt, email design, email outreach, Internet marketing, Learn, Online Marketing

Best fonts for emails: How to make your emails look great and easy to read

By Dmitry Kudrenko June 14, 2022 So you want to make your emails look great, but you’re not a designer? No worries! Here’s how to pick the right font. Coming up with the best fonts for emails can be a challenging and time-consuming task. Which typeface will improve the readability of your message? What color combinations and font size should you use to hold your subscribers’ attention?  We’ve got you covered! By the end of this article, you’ll know how to choose the best typeface and font settings for your brand. Plus, we’ll give you an expert’s list of email-friendly fonts. Read on to learn the basic principles of typography for your emails. Why fonts matter People usually spend about 10 seconds looking through brand emails. Besides a catchy subject line and attentio...
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Don’t let your Discord community evaporate
10Jun By Chris VasquezNo Comments
Culture, Digital Marketing, digital mkt, email newsletters, email outreach, Internet marketing, Online Marketing, social media

Don’t let your Discord community evaporate

By Chris Vasquez June 9, 2022 Building a community is tough. Keeping them engaged can be even more difficult. Would you rather watch or listen to this post? We’ve got you covered. Discord is one of the most popular tools for creators to stay connected with, educate, and sell to their community. It’s probably the best tool out there for connecting people in synchronously and for asynchron-ish conversation that is best experienced real-time but can still be helpful after the fact. But its incredible popularity can be one of its biggest curses. Sometimes there’s so much activity it can become overwhelming. Take my community for digital artists. The initial launch was a roaring success. I saw a wave of passionate, interested people join the community and immediately ge...
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A Beginner’s Guide to Video Marketing for Small Business
7Jun By Matt BuchananNo Comments
Blog, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

A Beginner’s Guide to Video Marketing for Small Business

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content.  Prior to the smartphone, the cost of producing and distributing video was immense. Most small businesses couldn’t afford to do video marketing. Video was dominated by major brands that had the budgets to make professional videos and air them during commercial time on TV. In so many ways, the smartphone changed the rules of the game. And for once, it stacked them in favor of the little guy, not massive corporations. No where is that more evident than with video.  Now, a small business owner can create and publish a video in a ma...
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Best Practices for Double Opt-in
5Jun By Alyse FalkNo Comments
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing

Best Practices for Double Opt-in

By Alyse Falk May 10, 2022 Building your list the right way has long-term rewards. How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of confirmation, you can end up with a less engaged and less profitable list.  This is why one of the proven best practices of email marketing is to use “double opt-in.” In this post, we’ll cover: What double opt-in isDouble opt-in versus single opt-inAn example of how double opt-in worksThe pros and cons of each sign up settingHow to set up double opt-inCommon mistakes people make when they set up double opt-in Double opt-in does require some extra work, both for you and your subsc...
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Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO]
2Jun By Simon TraffordNo Comments
Blog, Conversion, conversions, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email, email automation, email automations, email flows, email list, Email Marketing, email outreach, Excite, Internet marketing, Online Marketing, videos

Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.
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How to Include a Physical Address in Your Emails Without Revealing Where You Live
1Jun By Pam NeelyNo Comments
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, spam

How to Include a Physical Address in Your Emails Without Revealing Where You Live

By Pam Neely May 24, 2022 CAN-SPAM law requires all commercial emails include the sender’s physical address. But that doesn’t mean you have to include your home address. Adding your business’s — or your own — physical address to all your emails is a required step when you set up your first email campaign. It makes some people a little nervous. “What if someone comes to my house?”  Fortunately, there are ways to meet this requirement without revealing where you live or risking a fine. But first, let’s explain why you have to include that physical address. CAN-SPAM law and physical email address Everybody hates spam emails. (Especially us!) And adding a physical address to your emails is one of the best ways to stop spammers and reduce how many unwanted emails we ...
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How to effectively brainstorm in a remote environment
27May By Chris VasquezNo Comments
Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, remote-first

How to effectively brainstorm in a remote environment

By Chris Vasquez May 26, 2022 It’s important to have methods for idea generation that really work in an increasingly remote world. Here’s what’s worked for us. One of the things that seemed most challenging when AWeber was transitioning from a physical location to becoming a remote team was figuring out how we’d effectively brainstorm. So much good creative work comes from people putting their heads together, identifying problems to be solved, and coming up with ways to solve them. Historically at AWeber, we had done this by swinging by someone’s desk, or catching them in a common space and working things through on a white board. How could we maintain this free-flowing innovation when people weren’t in the same physical space (or even the same time zone)? It turns out i...
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How To Grow Your Email List With Social Media: 10 Experts Share Their Best Tip
22May By Pam NeelyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing, social media

How To Grow Your Email List With Social Media: 10 Experts Share Their Best Tip

By Pam Neely May 19, 2022 Social media can be a fantastic way to find more email subscribers – if you use the right tactics. Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other?  We say they can amplify each other. Big time. And so do ten of the top social media experts.  We reached out to each of these influencers because they are experts in a specific social media platform. They know their stuff, cold. We asked them for their best tip on how to grow an email list with social media right now. These aren’t the general, tired tips you’ve heard so many times before. These are the proven, under-the-radar stuff that actually works – the same tactics these influencers have used to gr...
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How to Write a Respectable Resignation Letter [+Samples & Templates]
20May By Caroline ForseyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Job Search, Online Marketing

How to Write a Respectable Resignation Letter [+Samples & Templates]

If you’re leaving your job, you’re not alone. The workforce has revolutionized into “The Great Resignation.” Some experts have renamed the recent spikes in employee resignations as “The Great Reimagination” or “The Great Realization.” People are reevaluating how they work, where they work, and why they work. (more…)
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How to Turn a Side-Hustle Into a Real and Viable Business
19May By Philip PileticNo Comments
Blog, customer avatar worksheet, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, small business owner, target audience, target market

How to Turn a Side-Hustle Into a Real and Viable Business

In the years leading up to the COVID-19 pandemic, a fascinating shift was underway. Each year, an ever-growing portion of the workforce was counting on freelance work for some or all of their income. It was a phenomenon that many industry observers referred to as the rise of the gig economy. By 2020, there were 64.8 million freelance workers in the US alone. And experts predicted that a full 50.9% of the US workforce would be freelancing by 2028. Then the pandemic changed everything. Suddenly, millions of workers with full-time jobs found themselves out of work and exploring their options. Their predicament sent the freelance boom into hyper-drive. But it also changed the nature of the decisions workers faced. Before the pandemic, most workers were content to use their freelance work...
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5 Ways to Identify Customer Pain Points So You Can Nail Your Marketing Messages
17May By Pam NeelyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, Writing

5 Ways to Identify Customer Pain Points So You Can Nail Your Marketing Messages

By Pam Neely May 17, 2022 Want to know why people buy – or don’t buy – from you? Understanding customer pain points will explain a lot. Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this. People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might influence someone’s purchase decision, they’ll ultimately buy something because it solves a problem. Don’t have time to eat an expensive sit-down meal? Grab food at McDonald’s. Can’t sleep because your neighborhood is noisy? Get a pair of earplugs or a white noise machine. Tired of driving to the gym every day? Purchase an at-home workout program on DVD. Once you understa...
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When and How To Use Plain Text Emails
8May By Pam NeelyNo Comments
Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

When and How To Use Plain Text Emails

By Pam Neely May 6, 2022 Don’t overlook plain text emails. Sometimes, they can outperform fancier HTML emails. Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself. So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading. This article will cover: What is a plain text email? A plain text email is what it sounds like: It’s an email message that only includes text. There are no images or graphics and no formatting. All the links are written out. Here’s an example of a plain text email: And here’s the HTM...
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25 Free or Cheap Ways to Build an Email List from Scratch
3May By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

25 Free or Cheap Ways to Build an Email List from Scratch

By Kelsey Johnson April 26, 2022 Starting an email marketing list? Here are 25 ways to get subscribers without an audience. Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels. But what’s the best way to get started? How do you grow an email list without an existing audience to market to? If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you. Read on for 25 free or budget-friendly ways to grow your list, even if you don’t already have followers somewhere else. Note: Ideas that require payment will have a U.S. dollar sign ($) next to them. Jump ahead to your favorite list growth idea: Optimize website signupsWebsite chatb...
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Welcome Email Campaigns: How to Onboard New Subscribers
28Apr By Pam NeelyNo Comments
automation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing

Welcome Email Campaigns: How to Onboard New Subscribers

By Pam Neely April 28, 2022 Want to make a great first impression with your new email subscribers? Send them a welcome email campaign. It’s a big deal when someone signs up for your email list. You’ve put in a lot of work to attract this person and to build up enough trust with them that they’ll let you into their inbox.  But the work isn’t done once they’ve signed up. Now your job is to engage them – to build on the trust and interest you’ve established with them so they’ll become a long-term, enthusiastic subscriber.  All that starts with a welcome email.  What’s a welcome email? A welcome email is an automated email message that is sent out to new subscribers as soon as they sign up for your email list. Some email marketers don’t send a single welcome email –...
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The 5 Most Common Missing Elements of Email Campaigns
24Apr By DigitalMarketerNo Comments
Blog, customer value journey, cvj, Digital Marketing, digital mkt, email campaign, email list, Email Marketing, email marketing ideas, email marketing metrics, email marketing strategy series, email outreach, Internet marketing, Marketing Strategy, metric tracking, Online Marketing, subscriber, welcome email

The 5 Most Common Missing Elements of Email Campaigns

Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! Here are the 5 essential elements of email marketing you have to implement.  Number 1: Email Personalization and Segmentation When possible, address your subscribers by their first name. Emails with a name in the subject line have a 26% higher open rate than one without personalization. Getting a subscriber’s name is as easy as adding the field to your email newsletter sign-up or contact form. The process of splitting up your master list of subscribers is called se...
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New AWeber Updates and Feature Releases
22Apr By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, New Features, Online Marketing, Updates

New AWeber Updates and Feature Releases

By Kelsey Johnson April 21, 2022 Our regularly released new features and updates all come directly from your feedback. Check out what’s new. Get more out of your AWeber account when you keep up on the newest feature releases — requested by and built specifically for customers like you. All Recent AWeber Updates Jump directly to an update: The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions. What’s new? Element navigation on the side The “move,” “copy,” and “delete” buttons are in a new place. You’ll no longer see blue and black boxes surrounding the row / el...
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Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers
16Apr By Pam NeelyNo Comments
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers

By Pam Neely April 15, 2022 Are inactive subscribers weighing down your email marketing results? See how to revive your list with re-engagement emails. Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high. In this post, we’ll show you: Why re-engagement email campaigns are importantHow to write effective re-engagement emails10 great re-engagement email examples But first, let’s talk about decay. Specifically, email list decay.  Email list decay (aka “email address decay” or “email database decay”) is the percent of email subscribers’ addresses that are abandoned or go inactive. List decay can happen for many reasons, like someone leaving a job or creating a new email address and abandoning their old email addres...
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A Fresh New Look for the Message Editor
9Apr By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Online Marketing, Updates

A Fresh New Look for the Message Editor

By Kelsey Johnson April 7, 2022 Faster and easier navigation. Less visual clutter. Plus, copy-and-paste into the message editor is now a breeze. The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions. What’s new? Element navigation on the side The “move,” “copy,” and “delete” buttons are in a new place. You’ll no longer see blue and black boxes surrounding the row / element you’re working on. Instead, you’ll see a light gray line on the right side of your element. The row will have a light blue box surrounding it only if you are directly working on that particular row. In the ne...
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Omnichannel Strategy in B2B Marketing
8Apr By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Omnichannel Strategy in B2B Marketing

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to the audience via mult...
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Why No-Reply Email Addresses are Bad & What To Use Instead
3Apr By Sean TinneyNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why No-Reply Email Addresses are Bad & What To Use Instead

By Sean Tinney March 29, 2022 Sending emails from “noreply@” addresses can hurt your results. We’ll let you know what to do instead. Have you ever received an email with a “do not reply” address like noreply@example.com or do-not-reply@example.com. I don’t like the way they look in my inbox, with their tough and unwelcoming facade, so I marked the emails as trash without even reading them. If you’re being disregarded based on the email you send from, you’ve got a great opportunity for better open and click rates. Avoid the trash folder and spam complaints by opening up a line of two-way communication, and making your audience feel like individuals – not just another email address. What is a no-reply email address? A no-reply email address (or “do not reply” add...
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3 Lessons in Customer-Centricity | MarketingProfs
1Apr By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Lessons in Customer-Centricity | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! The problem with "ready, aim, fire" is the "aim" part. In the world of customer experience (CX), collecting customer data is like being "ready." Collected data is the starting point for any CX program. And acting on that f...
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The 7 Survey Emails That Will Upgrade Your Marketing
28Mar By Liz WillitsNo Comments
Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The 7 Survey Emails That Will Upgrade Your Marketing

By Liz Willits March 22, 2022 Want to learn more about your audience? Try survey emails! There’s a reason top marketers send survey emails so frequently — they work. Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services. How? Because once you know exactly what your subscribers want, then you know what to give them. No more guessing about “would they like this thing, or that thing?” Just ask them with a survey email.  We’ll cover seven types of survey emails that will make your marketing much more effective. We’ve also included a few survey email examples from industry experts. 1. Welcome email survey Getting feedback from your audience is so important that many experts include a survey or question in the first ema...
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Apple Privacy Updates – 4 Tips for Better Email Metrics
26Mar By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Apple Privacy Updates – 4 Tips for Better Email Metrics

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! Email remains one of the most direct and effective channels for communicating with customers, and email open rate is the most common metric that marketing departments use to measure email campaign success. But Apple iOS 15...
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Email Writing Hacks: 6 Writing Tips for Any Kind of Email
21Mar By Pam NeelyNo Comments
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Learn, Online Marketing

Email Writing Hacks: 6 Writing Tips for Any Kind of Email

By Pam Neely March 17, 2022 Want to know how to write emails your readers will love? These email writing hacks will make your job as a writer easier and make your emails more effective. Most of us are not born writers. And yet we spend hours every day writing. Writing texts, writing notes, writing Slack messages… and writing emails. We all write a lot of emails. We read a lot of emails, too. The average person spends three hours a day checking work emails and two hours a day checking personal emails. If we’re going to spend that much time on something, let’s do it well. Because everyone knows what it’s like to read a terrible email, whether it’s a marketing email, a professional email, or a personal email.  Those all are very different types of emails, but they actual...
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4 Types of Offers That Can Instantly Increase Revenue
17Mar By Adam LyonsNo Comments
Blog, Digital Marketing, digital marketing methods, digital mkt, email outreach, Internet marketing, Marketing Agencies, Marketing Management, Marketing Tools, Online Marketing, Tools

4 Types of Offers That Can Instantly Increase Revenue

I buy companies, and I start by identifying what offer is going to be ideal to increase cash flow and have the company pay for itself. 4 Types of Offers Every Company Should Have (at a minimum) Four different offers at four different price points. 1) Free Community with Highly Desirable Free Content (Education) 2) Core Offer (Do It Yourself or DIY) 3) Upsell (Done With You or DWY) 4) Upsell (Done For You or DFY) Example: Paintbrushes 1) Join our community of painters2) Buy our brushes3) Join a paid group painting class4) Let us Paint for you. We Identify Each of the Offers With the Same Survey We Identify Each Of The Offers With The Same Survey. do this with a simple 4 part survey that we build in Google Forms. The survey can either: Be sent to every...
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Top 5 Goals for Your Email Marketing Campaign
15Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Top 5 Goals for Your Email Marketing Campaign

By Sean Tinney March 10, 2022 Establish email marketing goals to help guide your efforts, making it easier for you to track and achieve success Your email marketing strategy should start with setting measurable and attainable goals. After all, when you have clear objectives and targets to aim for, it can make it easier for you to stay motivated. And with preparation, you can execute a game plan to get the list growth, engagement rates, and business results you’re looking for. To help you get started, here are five email marketing campaign goals to help you achieve success starting today: Grow your email subscriber listIncrease your email open ratesImprove email click-through ratesRetain current customersReduce unsubscribes 1. Grow your subscriber list As an ema...
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How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
12Mar By mconley@hubspot.com (Megan Conley)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Free Marketing Software, Internet marketing, marketing budget, Online Marketing, PPC

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

Let's say your company decided to invest in a website redesign to improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you ask is, "How much is this website redesign going to cost?" The answer, of course, is "it depends." Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? If only there were a way to organize your answers to all of these questions — a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Good news: Marketing budget templates can help. Included in our eight marketing budget templates bundle is a template to manage your website redes...
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How to Build (and Grow) Your Email List with Facebook
9Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing, social media

How to Build (and Grow) Your Email List with Facebook

By Sean Tinney March 8, 2022 Facebook can be an extremely efficient and cost effective channel to grow your email list. See how easy it can be with these tips. When it comes to building an email list, the challenge is finding people who are interested in your brand. Whether you’re starting from scratch or seeing a plateau in email signups, it’s time to find new marketing tactics to reach customers where they are.  That’s where Facebook comes in.  With over 2.9 billion active monthly users, Facebook is a powerful tool for lead generation. But you don’t want just anyone signing up for your emails. With Facebook, you can define an audience and run targeted campaigns to help find the right audience and grow your list with more relevant leads. Do you have doubts...
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How to Prepare for the Loss of Third-Party Cookies
7Mar By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Prepare for the Loss of Third-Party Cookies

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! A day without third-party cookies is looming: By late 2023, Google plans to eliminate the use of third-party cookies in Chrome—a browser used by an estimated 3.04 billion people worldwide, essentially disabling how most of...
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The Answer to the Quality vs. Quantity Marketing Question
4Mar By Dominic CumminsNo Comments
Blog, content marketing, Digital Marketing, digital marketing methods, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Management, Marketing Skills, Marketing Tools, Online Marketing, sales, sales and marketing, Tools

The Answer to the Quality vs. Quantity Marketing Question

This debate seems to be as old as the concept of sales…and many things in life, but we will keep it to sales and marketing for the purpose of this article. Many I speak with will fall solidly in the “quality” camp. In fact, I guess that for many of you reading this, your answer might be quality. Some of you might answer “both” just because you know me and how I like to set up a topic. But, deep down inside, we probably think about quality as the winner of the debate. …and to a large extent, there is truth to this. That said, if you’ve “grown-up” in any serious sales environment, you may sit on the other side of the equation. And while you may not agree with anything else he ever said, you might think that Joseph Stalin was onto something when he stated, “quantity has a quality ...
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13 Ways to Build Your Email List For Free
2Mar By Ron StefanskiNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

13 Ways to Build Your Email List For Free

By Ron Stefanski March 1, 2022 You don’t need a large marketing budget, you just need these strategies for building your email list – at no cost. This article isn’t written to convince you of the benefits of using email marketing. You already know that “the money is in the list,” and that email marketing has an ROI of over $36 for each $1 spent. In this article, we take a look at 13 ways to build an email list so you can communicate more effectively with your customers and get better results from your marketing strategies – all without having to pay a single cent.  Ready? Let’s get into it.  Integrate email sign-up forms on a social landing pagePersonalize your CTAsCapture email after an online saleUse a live chat tool to gather emailsPop-up survey or quizOffer disco...
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Why Email Marketing Is Still Crucial In 2022
26Feb By Jay RiptonNo Comments
Advocate, Ascend, Blog, Convert, Digital Marketing, digital marketing methods, digital mkt, email, email list, Email Marketing, email marketing ideas, email outreach, engagement, Excite, Internet marketing, list building, Online Marketing, Promote, Subscribe

Why Email Marketing Is Still Crucial In 2022

With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing.  However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future. But before you utilize these free email marketing tools, find out how email marketing is used to interact with users and if it will remain a viable strategy in 2022. The Data Behind Email Marketing Here are a few stats to prove email marketing’s dominance in marketing strategies globally: In 2021 alone, the number of worldwide email users was about 4 billion, which is expected to increase to 4.6B users worldwide in 2025More than 300B emails are forecasted to be received and ...
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How This Work-from-Home Mom Balances Career and Family
24Feb By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, landing page design, Online Marketing, Success

How This Work-from-Home Mom Balances Career and Family

By Kelsey Johnson February 23, 2022 Tiffany Jackson wanted freedom in her career — and she got it with some help from AWeber. Entrepreneurial mom wanted to spend more time with her family As a result of the pandemic, Tiffany Jackson realized the most important thing to her — spending time with her family. But this multiple-time business owner wasn’t going to give up working altogether. She needed a job that allowed her time with her husband and kids — a work from home job. Plus, she wanted to make plenty of money and see long-term career success. What was the easiest way for Tiffany to use her experience as a business owner and skincare enthusiast to make money? By starting an affiliate marketing business.  Tiffany created an Instagram account to start her affi...
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8 Alternatives to Open-Triggered Email Sequences
16Feb By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

8 Alternatives to Open-Triggered Email Sequences

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! As more Apple Mail users have enabled Mail Privacy Protection (MPP), opens have become an increasingly unreliable signal of individual-level engagement with marketing emails. Email marketers are now having to redefine how ...
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26 of the Best Brands on Instagram Right Now
14Feb By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Instagram Marketing, Internet marketing, Online Marketing

26 of the Best Brands on Instagram Right Now

  Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data. (more…)
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Should Email Subject Lines Be Capitalized
13Feb By Liz WillitsNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, subject line

Should Email Subject Lines Be Capitalized

By Liz Willits February 9, 2022 Should you capitalize your subject line? Discover what 100 of the top email marketing professionals said. Have you ever wondered if you’re using the right tactics to market your business? You’re not alone. That’s why we analyzed 1,000s of emails from 100 of the top experts — the best of the best. Their email strategies engage thousands and drive millions in revenue. Many of them see unheard of results (like 80% open rates and 30% click-through rates). “Should you capitalize your subject line?” was one of our questions. Let’s take a look at our findings. The 3 capitalization formulas for email subject lines To find out how top marketers use capitalization in their email subject lines, we examined the subject lines from our 100 expe...
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Your Valentine’s Day GIF Guide
8Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

Your Valentine’s Day GIF Guide

By Sean Tinney February 1, 2022 These awesome animated GIFs put heart-shaped emojis to shame. Download and send your favorites this February! This Valentine’s Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 13 downloadable Valentine’s Day GIFs! Just download them and add them to your emails using AWeber’s ridiculously easy-to-use Drag and Drop message editor. These GIFs will be a sweet treat for your subscribers — and your bottom line. Not an AWeber customer yet? Create your FREE ac...
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Create Your Buyer Persona in 5 Simple Steps
3Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Learn, Online Marketing

Create Your Buyer Persona in 5 Simple Steps

By Sean Tinney February 2, 2022 A buyer persona is a fictional person who represents your ideal customer. Every successful marketer uses one. Do you? Do you know who your customers are? More importantly, do you know what they want or need from you? If you don’t, writing engaging email content for your audience will be a challenge. After all, it’s difficult to write content for someone you don’t know or understand. That’s where buyer personas come in.  What is a buyer persona? A buyer persona is a fictional person who represents your ideal customer or a portion of your audience. Their interests, challenges, and problems align with your audience’s. With a persona, you can write more engaging email content that resolves your audience’s problems and speaks to the...
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Why Video and Podcasting Should Factor Into Your Content Marketing
2Feb By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Why Video and Podcasting Should Factor Into Your Content Marketing

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! Video and podcasting are not new marketing tools. Video has populated content plans for years, and podcasting shows up more every year. But one big takeaway from Casted's The State of the Content Marketer Report is that vi...
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15 Tips for Writing Email Marketing Content that Increases Clicks
30Jan By Sean TinneyNo Comments
Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, email writing, increase clicks, Internet marketing, Learn, Online Marketing

15 Tips for Writing Email Marketing Content that Increases Clicks

By Sean Tinney January 27, 2022 Increase your email clicks with these 15 tips for writing email marketing content. Your audience is probably short on time and skimming through emails. They may get several emails an hour throughout the day. To give yourself a fighting chance in the inbox, you need strong email marketing content. According to research done on email click rates, the data has shown: 53% of marketers say low click-through rates are their biggest email marketing challenge.73% of marketers say click-through rates are a key metric for evaluating campaign effectiveness.The average email click-through rate is 7% in the US.a Getting more clicks should be a central part of your strategy. Here are 15 tips on how to write effective email marketing content to boost...
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New: AWeber Advocates can now earn up to 50% commissions
25Jan By Jessica SnavelyNo Comments
affiliate marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

New: AWeber Advocates can now earn up to 50% commissions

By Jessica Snavely January 19, 2022 Refer as little as 10 customers a year and start earning a higher commission rate. There is nothing more flattering for us than when our biggest fans share AWeber with their communities. So we’re starting 2022 by giving our advocates the raise they deserve: AWeber Advocates can now earn up to 50% on referrals to AWeber – hands down the highest amount of any other email marketing provider.  We are always working to make AWeber the best choice to promote to your community and share with your friends. That’s why over the past year we’ve launched landing pages, ecommerce solutions, and we were the first email service provider (ESP) with a native Canva integration. So, let’s get to it, how do you start earning a 50% commission rate on refe...
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Stripe vs PayPal — Which is Best for Online Payments?
20Jan By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Stripe vs PayPal — Which is Best for Online Payments?

By Kelsey Johnson January 19, 2022 Starting an online store? We’ll break down Stripe vs PayPal, and which may be better for your business. If you’re setting up an online store, one of your first questions is likely to be “How do I accept payments?” And no matter who you are — an established entrepreneur or simply starting a side hustle — you’re likely considering Stripe or PayPal. Both Stripe and PayPal are popular, affordable, and easy to use. Furthermore, you can count on these well-known payment processing tools to be secure, trusted by most buyers, and integrate with other platforms you’ll use to sell your products (like your business’s website). But what’s the difference? Should you choose Stripe or PayPal? Which is better to start with? We’ll cover the differenc...
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How to Make Your Email Marketing Campaigns More Accessible
15Jan By Nahla DaviesNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Make Your Email Marketing Campaigns More Accessible

By Nahla Davies January 13, 2022 Learn the email accessibility best practices you can implement to ensure everyone can read your emails. Not everyone reads emails in the same way. Some people may use dictation or magnification to consume your email, while others may only see grayscale or certain colors. It’s important to make your emails accessible so anyone can read them, regardless of disability. Plus, an accessible email is also valuable to many other people in your audience. Headers and appropriate colors make emails easier to read, image ALT tags help out people experiencing low internet bandwidth, and simple fonts keep readers focused on your content. Good news. It’s easy to make your emails accessible. Simply consider color contrast, screen readers, and ADA com...
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14 Copywriting Examples From Businesses With Incredible Copywriters
12Jan By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, free landing page builder, Internet marketing, Landing Page Copy, Online Marketing

14 Copywriting Examples From Businesses With Incredible Copywriters

We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress that plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads, and social media posts. (more…)
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Digital Business Cards: An Eco-Friendly Way to Increase Leads
11Jan By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, grow email list, Internet marketing, landing page builder, Learn, Online Marketing

Digital Business Cards: An Eco-Friendly Way to Increase Leads

By Sean Tinney January 6, 2022 Generate more networking opportunities with a digital business card. Learn why you should have one and three simple steps to set it up. The COVID-19 pandemic has changed the way we do business. More than ever, people are working from home. Teams and clients meet remotely. It makes sense, then, that the days of the “traditional” business card are waning. In this new virtual world, paper business cards are less and less necessary. But digital business cards have become increasingly popular within the past year.  More than ever, professionals are using these virtual business cards to network and market themselves. So, what exactly is a digital business card, why do you need one, and how can you create one for yourself? Let’s dive in. What i...
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Start the New Year Strong with an Email List-building Quiz
6Jan By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

Start the New Year Strong with an Email List-building Quiz

By Sean Tinney January 5, 2022 Quizzes are fun and interactive. But they can also be used to grow your email list. Learn the best strategies to creating a high-converting, interactive quiz. In the spirit of the New Year, why not try a fresh list-building tactic: creating your own quiz? Offering valuable or interesting resources, or lead magnets, in exchange for email addresses can be vital to your email marketing success. But when you look up lead magnet ideas, the same old ideas tend to pop up—guides, eBooks, or videos. You need something innovative to add to your toolbox this year. 78% of marketers agree that email marketing is important to their overall success. Strategically crafted quizzes are a powerful way to harness that success, capture your audience’s attention...
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How to Use Video for ABM
4Jan By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Use Video for ABM

As a SaaS company with 10+ years in the industry, we've seen our fair share of marketing tactics. And we've tried them, too. One marketing tactic that we've had great success with is using video for account-based marketing (ABM). Of course, since our product is an enterprise video platform, we had a head start on being comfortable working with video. So much so that we often have customers and partners alike ask us for tips. That's why we want to share how we incorporate video into our own ABM efforts so that we can help organizations find success with video in their own account-based marketing programs. Using Video for Lead Scoring Lead scoring videos in your ABM programs can provide more flexibility over traditional conversion tactics. With the ability to assign different scores based on...
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How to Build a Customer-Driven Marketing Strategy
1Jan By Chris BassNo Comments
Digital Marketing, digital mkt, email marketing strategy, email outreach, Internet marketing, Learn, Online Marketing

How to Build a Customer-Driven Marketing Strategy

By Chris Bass December 15, 2021 When used effectively, customer feedback informs marketing decisions that can help you grow and scale your business. Ultimately, the success (or failure) of your business can depend on how well you’ve applied customer feedback to your brand, products and services, work processes, and everything in between.  “Customer service shouldn’t just be a department, it should be the entire company” Tony Hsieh, entrepreneur and former CEO of Zappos Why is Tony right? Why is feedback so enormously important? Because any feedback, especially the critical kind, helps us create our approach and product offering to be exactly what our customers actually want. Here’s the good news: Feedback is easy to collect. 85% of customers are likely to give pos...
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25 Free Marketing Tools You Could Learn in Line at Starbucks
27Dec By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

25 Free Marketing Tools You Could Learn in Line at Starbucks

By Kelsey Johnson December 21, 2021 Marketer approved – free tools that are actually useful and easy to learn. Marketing has changed — you don’t need to be a professional designer, copywriting expert, or strategist to be a marketer. In fact, most smaller business owners are playing the role of marketer due to budget constraints. Whether you’re a marketer, business owner, or just looking to learn some new skills, there are tons of free marketing tools that can make you seem like a pro. Check out the following list to give your business a boost, create more engaging content and emails, and — above all — sell more stuff! Related video: 30 Free Marketing Tools In 30 Minutes AWeber You can use AWeber to send emails to all your subscribers, set up automated email...
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How to Get Reactive Marketing Right
26Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Get Reactive Marketing Right

Now that digital is disrupting every industry and job function, it is no wonder marketing has become agile. Annual plans have given way to quarterly plans that usually end up getting scrapped for whatever is happening at the moment. Every marketing team is practicing some form of agile or reactive marketing. In fact, today, a marketing team that can turn on a dime is critical to an organization's growth. However, how marketing team members react and what they react to is the difference between an extraordinary marketing team and one that is out of control. Even in this 24-hour-news-cycle world, marketing teams need to be grounded in strategy and purpose when determining direction and the way forward. Reactive Marketing: Getting It Wrong Can Be Damaging to Your Brand Typically, reactive ma...
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5 SEO Best Practices to Increase Blog Traffic and Engagement
23Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, SEO

5 SEO Best Practices to Increase Blog Traffic and Engagement

By Sean Tinney December 22, 2021 In order to make your blog SEO-worthy, there are 5 basic SEO best practices that you need to be following. Do you feel your website isn’t receiving enough blog traffic and engagement? Well, you’re not alone in this because Google is getting smarter every day. If your blog isn’t optimized for SEO, you might not achieve the desired results. But before we discuss the best SEO practices for your blog, here’s what makes working on it important: Daily, bloggers upload around 7.5 million posts across the globe. Only 60% of internet users actively read the content. Readers mainly go for long-form content for its in-depth information. So the ideal word count would be near 1500 – 2000 words. This year, content marketing was estimated to be an...
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Marketing Strategy – Avoiding Shiny-Object Syndrome
21Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Marketing Strategy – Avoiding Shiny-Object Syndrome

Listen NEW! Listen to article Sign in or sign up to access this feature! Since the dawn of marketing, teams have been regularly sidetracked from solid strategic work to investigate if they "should be using [insert new shiny thing]." In the late 2000s, social media was often the shiny object. Before that, it was the Web. If y...
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9 Tips to Win Back Lost Sales with Abandoned Cart Emails
18Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, ecommerce, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

9 Tips to Win Back Lost Sales with Abandoned Cart Emails

By Sean Tinney December 16, 2021 Don’t skip the cart reminders. Take advantage of warm leads who are most likely to complete their purchase. One of the most effective emails you can send to your audience is the abandoned cart email. When sent at the right time, it is a helpful reminder to encourage your customers to complete their purchase. Many people put together a cart but get distracted before checking out. On average 69.82% of online carts are abandoned. That is a lot of lost sales. But you can capture a lot of them back with an abandoned cart email — an automated marketing campaign designed to increase conversion rates. When they get a reminder of a shopping cart they left behind, many buyers come back to make the purchase. The best part? You can automate these rem...
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Email Tagging Tips to Skyrocket Your Open Rates
13Dec By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, tagging

Email Tagging Tips to Skyrocket Your Open Rates

By Kelsey Johnson December 3, 2021 Learn how tagging can be used to Increase your email open and click rates . Each person on your email list is unique: In a real conversation, you wouldn’t talk to VIP clients in the same way you would talk to new leads. So why would you send them the same email? Short answer: You shouldn’t. You can use tags and segments to send emails that cater to the specific needs and interests of your subscribers. Tagging is easier — and more important — than you think. Here’s why: The days of one-size-fits-all email marketing are gone. Your audience expects to get interesting emails — with topics they care about. But your subscribers are snowflakes! They don’t all care about exactly the same things. The more your audience likes your emails, the ...
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Email Subject Line Best Practices To Get More Opens
8Dec By Kelly ForstNo Comments
best practices, Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, increase opens, Internet marketing, Learn, Online Marketing, subject line

Email Subject Line Best Practices To Get More Opens

By Kelly Forst December 6, 2021 Your subject line can make or break your email opens. Here’s how to write a good one. “Email marketing is still the #1 best way to engage with your audience and convert leads into customers — but if no one is opening your emails, you’ve got a problem.”Alex Cattoni, Founder of The Copy Posse Take it from the expert. Your subject line can single-handedly make or break your entire email campaign. That’s why we put together this list of best practices to help you create attention-grabbing subject lines for your email marketing campaigns. Email subject line best practices Personalize your email subject linesUse segmentationCreate urgency with FOMOAvoid spam triggersBe directAsk questionsOne word subject linesSuper long subject ...
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3 Email Newsletter Best-Practices for Content Performance
7Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Email Newsletter Best-Practices for Content Performance

Listen NEW! Listen to article Sign in or sign up to access this feature! Many companies and brands consistently make useful, informative content... which then merely sits on a website, hidden on a page that takes too many clicks to find. Marketers who want to get more out of their content, including blog posts, need to proper...
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Set Up a Customer Loyalty Program for an Ecommerce Business
4Dec By Nahla DaviesNo Comments
Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

Set Up a Customer Loyalty Program for an Ecommerce Business

By Nahla Davies November 30, 2021 Learn how to increase your ecommerce sales with a customer loyalty program. Marketplace sites such as Amazon or Etsy can provide a steady income stream for ecommerce entrepreneurs. However, selling on your own website has the potential to generate repeat business from loyal customers and grow your brand.  A customer loyalty program is a great way to earn the repeat business of your customers and build relationships that can develop into brand loyalty and even referrals. Unfortunately, many ecommerce entrepreneurs consistently get it wrong when they attempt this strategy.  There are several different types of customer loyalty initiatives and approaches to designing programs that attract the right kinds of buyers for your brand. We’ll help...
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Marketing Week 2021: Get Expert Sales & Marketing Tips
29Nov By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

Marketing Week 2021: Get Expert Sales & Marketing Tips

By Kelsey Johnson November 24, 2021 Get easy and affordable marketing advice during this week-long event, hosted by AWeber from Dec 13 – 17. We’re excited to announce that, in December we’ll be running a week-long free marketing series for business owners, side hustlers, and entrepreneurs. This event is for anyone looking to improve their social media skills, get better email deliverability, create engaging videos, set up Facebook Lead ads and retargeting, and make more sales. Marketing Week encompasses 5 days of webinars and other resources to help you build out a marketing plan for your products or services. We don’t believe that “if you build it, they will come.” Marketing is important for every business — so we’re offering the advice you need, free and easy to a...
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8 Tips for Efficient B2B Email Marketing Campaigns
24Nov By Elisabeth StrasserNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

8 Tips for Efficient B2B Email Marketing Campaigns

By Elisabeth Strasser November 23, 2021 Get the eight tips to help you create efficient B2B email marketing campaigns so your business can grow using email marketing. Did you know, for every $1 spent on email, businesses see an average of $42 return. It’s even higher for B2B, that’s why marketers widely use it to nurture leads.  Like any other marketing technique, B2B email marketing has evolved with changes in the market and technology. To stay relevant and provide valuable content to your target audience that draws them in and entices them to take action, email marketers now use personalization, automation, and various metrics to improve their strategy. We compiled eight tips to help create efficient B2B email marketing campaigns so your business can start to use email...
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How to Use Video in Your ABM Strategy
22Nov By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Use Video in Your ABM Strategy

Listen NEW! Listen to article Sign in or sign up to access this feature! Video is like the multi-bit screwdriver in a tool kit: Its base structure is always the same, but you can change its function by adding various bits, such as a Philips or flathead. Video is so versatile that you can use it at every touchpoint in your acc...
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8 Amazing Marketing Ideas to Drive Sales this Holiday Season
19Nov By Kelsey JohnsonNo Comments
content ideas, Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

8 Amazing Marketing Ideas to Drive Sales this Holiday Season

By Kelsey Johnson November 18, 2021 It’s that time: Holiday marketing planning season. For so many businesses, the holiday season is the best time of year for sales. Whether you sell gift-perfect crafts or a business course, December is a time when people are opening their wallets and making purchases.  It’s important to run promotions to encourage your customers to spend at your business. And around the holidays, you can make your marketing really fun! Don’t just send another email telling people to buy your products. Instead, try one of our eight ideas for eye-catching and engaging holiday marketing. 1. Throw a themed party Chances are, your audience, customers, and prospects likely have a lot in common. They may want to meet each other — in person or on ...
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See Your Email Open Rates Explode With These 6 Simple Tricks
15Nov By Nahla DaviesNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase opens, Internet marketing, Learn, Online Marketing

See Your Email Open Rates Explode With These 6 Simple Tricks

By Nahla Davies November 10, 2021 Get the 6 simple tricks you need to see your email open rates explode. The holidays are right around the corner, and most businesses are hoping to capitalize on the festivities. Marketing teams have been hard at work analyzing market research and understanding what their buyers are looking for from their brand. What have they discovered? Online spending by Black Friday shoppers is projected to surpass the $14 billion spent last year by 20%.  With this in mind, ecommerce and other online retail businesses have been honing in on their email marketing campaigns so that they can reach their goals for the end of the year.  Many sales and marketing professionals spend hours carefully crafting the perfect email, combining rich content with ...
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How This Coach Created a Course in 6 Hours with Ecommerce
10Nov By Kelsey JohnsonNo Comments
case study, Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

How This Coach Created a Course in 6 Hours with Ecommerce

By Kelsey Johnson November 8, 2021 This executive development coach jumped on an opportunity — offer a targeted course to an extremely interested group while the iron was hot. Using AWeber ecommerce, Leela Sinha was able to set up a course payment page in a few hours, and start taking payments for the course ASAP. A Facebook rant turns into a popular thread on gender inclusivity Leela Sinha (pronouns ze/zim/zir) offers leadership training for “Intensives,” a personality type that comes with risk-taking tendencies, innovation, and high intelligence: Intensives often start and lead businesses. Leela is also very knowledgeable about the correct way to have rich, deep, and thoughtful gender-inclusive communication in a workplace. One day Leela posted on Facebook about an ...
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Why Micro-Conversions Matter | MarketingProfs
8Nov By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, google adwords, Internet marketing, Online Marketing, PPC

Why Micro-Conversions Matter | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this feature! Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an email list, increase sales, or something else. However, prospects rarely go straight from learning about your business to becoming a solid lead or actual cu...
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Your Holiday GIF Guide to Spice Up Your Holiday Emails
5Nov By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Holiday Marketing, Internet marketing, Online Marketing

Your Holiday GIF Guide to Spice Up Your Holiday Emails

By Kelly Forst November 3, 2021 Check out these 26 festive holiday GIFs from AWeber’s design elves. Use them in your holiday email marketing campaigns! We know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That’s why the AWeber design elves made holiday GIFs for email — FREE for you to use. Use any of the animated GIFs below for your holiday email marketing campaigns. (GIFs can increase click-through rates, conversions rates, and revenue rates!) Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers. Check out our GIF categories: Christmas GIFs Holiday GIFs ...
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Automated Marketing Processes and the Future of Marketing
3Nov By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Automated Marketing Processes and the Future of Marketing

Listen NEW! Listen to article Sign in or sign up to access this feature! The automation of digital marketing processes is here to stay. Thanks to mass disruption accelerated by the pandemic, privacy regulations, walled gardens, and technology complexity, only the brands and publishers that dive headfirst into the flexible fut...
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15 Businesses to Admire for Stellar Branding Consistency
2Nov By ttaylor@hubspot.com (Tristen Taylor)No Comments
Brand Experience, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

15 Businesses to Admire for Stellar Branding Consistency

When searching for a soul mate, you look for someone that's smart, funny, caring, but above all — consistent. Because if you're going to invest your life in a person, you want someone you can trust, right? Falling in love with a brand isn't all that different. Brands pull us in with witty slogans and timely discounts, but that’s not the only reason we stick around. Think about it, inbound marketing is all about content and communication that people love. The key to being your leads' and customers’ soul mate, then, is providing brand consistency they can count on. But how? What’s at the heart of brand consistency is your message, and marketing plays a huge role in that. In this post, we’ll dive into what branding consistency is, its importance, benefits, and share 15 businesses that have d...
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How to Start an Ecommerce Business
31Oct By Sean TinneyNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Start an Ecommerce Business

By Sean Tinney October 29, 2021 Get the 7 easy steps and 5 tools you’ll need to launch a successful, secure, and profitable ecommerce business. Running your own company means having yourself as a boss, a flexible schedule, and creative control. For many entrepreneurs, ecommerce is the right place to start: Online sales means lower overhead, faster startup, and is easier in a lot of ways. But getting an online store set up properly still takes a lot of commitment — whether or not you have a storefront or now. We’ll  make it easier for you with 7 steps and 5 tools you’ll need to launch your ecommerce store. First let’s dive into what it means to have an ecommerce store: What is an ecommerce website? An ecommerce website is a store that sells products and services ...
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6 Tips to Generate Leads With Marketing Content
30Oct By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

6 Tips to Generate Leads With Marketing Content

Listen NEW! Listen to article Sign in or sign up to access this feature! Although there's no magic bullet for increasing lead generation, a few simple and direct marketing fundamentals can help you boost response to your content. By applying those proven tactics to both your content and the material used to promote it, you ca...
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What Is a Direct Response Ad?
28Oct By fneedle@hubspot.com (Flori Needle)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing

What Is a Direct Response Ad?

What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and an advertisement from a business convinced you that you need to buy it right then and there? (more…)
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