email outreach

27Oct By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Online Marketing

The Ultimate Guide to Planning Your Holiday Emails

By Kelsey Johnson October 25, 2021 With supply chain constraints and higher projected sales than ever, now is the time to get your 2021 holiday email marketing campaigns in order. Capture early sales while the hype is high. It’s time to start your holiday email marketing now! Here’s why:  November to January 2021 is projected to see the highest sales to date, totaling up to $1.3 trillion. With limited supplies and long shipping times from overseas, this is the perfect opportunity for local businesses to make more sales. And people are shopping early this year. So if you were thinking of getting those holiday emails out in late November, you could miss out on weeks of easy sales. Furthermore, ecommerce holiday sales are expected to grow 35% compared to 2020, which was ...

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25Oct By Digital MarketerNo Comments

Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

5 Tips for Successful B2B Marketing Campaigns

Listen NEW! Listen to article Sign in or sign up to access this feature! One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of approvals, it's easy to lose sight of exactly whom you...

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22Oct By Brandon OlsonNo Comments

Digital Marketing, digital mkt, Email Marketing, email outreach, grow email list, Internet marketing, list building, Online Marketing, sign up forms

16 Proven Sign Up Form Ideas to Grow Your Email List

By Brandon Olson October 19, 2021 Learn how to create a sign up form that stands out and helps you build an email list of engaged subscribers. Your sign up form is the first step to gaining new email subscribers, and it can make or break a visitor’s decision to receive your emails. So it’s important that the copy and design of your form is effective and can produce real results. But often, it’s challenging to know what to write on your form and how to design it for conversion. Whether you’re creating your first or your fiftieth sign up form, there are a few best practices you should keep in mind if you want to attract more subscribers. We’ve collected some of our favorite email list sign up forms in this post and explained what makes them work. What is a sign up fo...

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17Oct By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing, subject line

200+ Ready-Made Subject Lines for Your Next Holiday Email

By Kelsey Johnson October 13, 2021 🎃🦃💰🎄 ‘Tis the season to optimize your email subject lines. Get some tips plus 100s of ideas for the upcoming holidays. It’s that time again — Halloween, Thanksgiving, Black Friday, Christmas… Marketing your business around the holidays is non-negotiable — and can be particularly effective with the right email subject line.  Every holiday is an excuse to run a promotional deal, launch and sell new products, and check in with your customers. People are expecting to hear from your business — so you better jump on it! Effective holiday emails aren’t one-size-fits-all. The success of your email is directly related to the holiday, your customers, and what you sell. A costume company will have a lot more success...

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15Oct By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

CTV – A New Channel for B2B Advertising

Listen NEW! Listen to article Sign in or sign up to access this feature! Scale has always been an important factor for B2B advertisers. Whenever a new channel or targeting technique emerges that B2C advertisers are warming up to, B2B advertisers—particularly those that are resistant to change—can usually assume that their nic...

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12Oct By Sean TinneyNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, subject line

Everything You Need to Know About Emojis in Your Subject Line

By Sean Tinney October 12, 2021 Should you be using emojis in your subject line? How can you tell? Get the answers to these questions along with best practices for using emojis in subject lines. Emojis are such a common part of our digital lives, that it’s hard to believe there was a day when I used to have to say I’m happy, sad, or angry — with words 😳.  Today, it’s commonplace in text and social media to simply give a thumbs up 👍 and people understand what I’m saying. But what’s the impact of using emojis in the subject line of an email? I see it everyday — more and more businesses are using emojis. Just look at these examples from my inbox on Tuesday. So let’s take a deeper dive into the world of emojis in subject lines. Should you use em...

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11Oct By Digital MarketerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Website Conversion Trends and Testing Tactics

Listen NEW! Listen to article Sign in or sign up to access this feature! A massive shift to online interactions across all industries has taken place globally. That, in turn, has affected user behavior and activity, so businesses have had to change their strategy to respond to increased traffic and meet the new demands of use...

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9Oct By bhalligan@hubspot.com (Brian Halligan)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Switching to Inbound Marketing

Inbound Marketing vs. Outbound Marketing

When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. (more…)

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8Oct By Liz WillitsNo Comments

Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, email writing, Internet marketing, Online Marketing

The 8 Most Effective Words to Use in Email

By Liz Willits October 7, 2021 These everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.) There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy. Choosing the wrong words in your next email, on the other hand,  could damage your email engagement and even annoy or insult your audience. By learning a few key tips, you can avoid these common mistakes and write emails your subscribers will love. In this article we’ll talk about: 8 Power Words for effective emails These 8 everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.) You might be surprised. Some o...

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3Oct By Tom KulzerNo Comments

Deliverability, Digital Marketing, digital mkt, Email Deliverability, email outreach, email statistics, increase opens, Internet marketing, Online Marketing

Apple iOS 15 Mail Privacy Protection Open Rate Trends

By Tom Kulzer October 1, 2021 Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has caused fascinating changes in open rate metrics. The most interesting of which is the change in behavior of when we see opens being detected. Let’s dive into a few charts using data from hundreds of millions of delivered messages. Apple Mail opens by a percentage of total mail sent Below you’ll see the raw volume trends of user opens as Apple iOS 15 is adopted on an hourly basis. Raw opens by hour as Apple iOS 15 is adopted. More Night Time Readers? Look closely and you’ll see the peaks and valleys are different on older iOS versions vs. Apple’s new MPP proxy in iOS 15. Putting proxied iOS 15 tr...

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28Sep By Sean TinneyNo Comments

Blogging, Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

How to Monetize Your Blog: A Comprehensive Guide

By Sean Tinney September 27, 2021 Earning money as a blogger is a very realistic option. Learn how to set yourself up for success and the different ways you can be earning a living as a blogger. These days, the opportunities for making money online are seemingly endless. One of the most tried-and-true methods for generating an online income, however, is that of monetizing your blog. Whether you’re looking to earn a healthy side income or could see yourself blogging for a living, there are plenty of opportunities worth exploring. So, just how much money can you make as a blogger—and how do you make money blogging, anyway? This comprehensive guide will explain: How Much Money Can Bloggers Make? The amount of money you can bring in with a blog will vary greatly...

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26Sep By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Intent Data Signals in B2B

Sometimes the information we need to make the best decisions is hidden in plain sight. But without the ability to first gather that information, and then to decipher it, it's useless to us. That was true during World War II, when the top-secret German information that the Allied Forces needed to prevent imminent attacks was being transmitted across the airwaves. With teams of people intercepting those messages and tipsters providing additional signals, Allied forces had no shortage of valuable data at their fingertips. The problem was that Germany had encrypted its signals with a seemingly unbreakable code, dubbed Enigma, making it unintelligible and unusable to anyone who didn't have the key to decode it. So, even though the Allies were able to amass mountains of signals and information, ...

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23Sep By Ovi NegreanNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to Repurpose Email Content for Social Media

By Ovi Negrean September 21, 2021 Don’t do the same work twice — supercharge your social media strategy with your email content, while also growing your list in the process. When creating daily content, regularly coming up with new ideas and implementing them on every marketing channel can become hard at times.  But there’s good news: most people prefer to hear from you on one channel only. That means you can repurpose content, and get a big bang for your content buck.   Let’s take email and social media for example. If you’re an advocate who has build a large email list, you may also find yourself considering social media. But does that leave you wondering how much time it’ll take to create new content?  In this blog post, we’ll cover repurposing content: Why yo...

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19Sep By Kelsey JohnsonNo Comments

Digital Marketing, Digital Marketing Agency, digital mkt, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

Web Developer Uses AWeber + Thrive To Increase Clients

By Kelsey Johnson September 16, 2021 Learn how to collect leads, follow-up, and make a sale like Mark Brinker, who gets more business with AWeber and Thrive Suite. Mark operates a successful web design & digital marketing agency in the Detroit area. He built his first website in 1999 and he’s used digital marketing strategies to generate business for himself and his clients ever since. For Mark, his success is based largely on math. Make an educated guess. Take action. Test, tweak, optimize, and automate. Do more of what works and eliminate what doesn’t. Rinse and repeat. Two tools at the center of Mark’s lead generation process are AWeber (since 2008) and Thrive Suite (since 2015). Want to know Mark’s process? Here’s what he does, beginning to end. Step 1...

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14Sep By Jeni McGuiganNo Comments

Digital Marketing, digital mkt, email design, email outreach, email templates, Internet marketing, Learn, Online Marketing

Create Your Own Email Template to Use Over and Over Again

By Jeni McGuigan September 13, 2021 With the right tools — and a dash of creativity — you can create an email template that makes sending email quick and easy. Sometimes, simply getting started is the hardest part. Especially when you don’t feel like you have the skills or creativity needed to design a beautiful email — it’s often pushed off to the last minute or you end up sending out text based emails.  Email templates can help you get started quickly and easily — while creating a brand consistency across your marketing that your readers identify instantly.  Why should you use an email template? There are a number of reasons to use an email template, but here are the top concerns that email templates help you address.  Consistency Email templates provide...

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9Sep By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email newsletter, email outreach, Internet marketing, Learn, Online Marketing

11 Email Newsletter Best Practices

By Kelly Forst September 7, 2021 So you want to send a newsletter? Here are 11 email newsletter best practices you need to follow if you want a loyal following. Launching an email newsletter can be a great marketing strategy for your growing business. Not only does an email newsletter give you a unique opportunity to connect with your customers, but a well-crafted newsletter can even drive sales and boost website traffic. Meanwhile, an email newsletter can also help to establish your company as an authority within your given industry. Still, launching an email newsletter can be easier said than done—especially if you don’t have a lot of experience with this type of writing and ideation. Fortunately, with a few tips and best practices in mind, you can launch a successfu...

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4Sep By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Your Guide to Creating a Successful Email Marketing Campaign

By Kelly Forst September 2, 2021 Want a successful email marketing campaign? Then you need to do more than send random emails to your audience. Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention. Email marketing is a powerful tool when used correctly. But, if you don’t follow email campaign best practices, it is easy to get lost in the shuffle of emails people receive every day. Your goal should be to stand out in an inbox full of offers and provoke a response from your audience. What is an email marketing campaign? An email marketing campaign is a series of time-bound emails th...

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31Aug By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, New Features, Online Marketing, Updates

Buy and Connect a Custom Domain for Your Landing Page

By Kelsey Johnson August 30, 2021 A custom domain makes your landing pages professional. Buy one now from your AWeber account. Setting up a landing page is one of the fastest ways to create a web presence. All you have to do is pick a pre-designed template, then add your logo, business details, and contact information. Click publish and your page is live! But the URL of your page will look like this: https://yourname.aweb.page/p/4a6e75a4-cb74-4202… It’s not the most shareable or professional link to use for your business. But there’s good news: You can now buy a custom domain — like examplebusiness.com — directly from your AWeber dashboard! Then, the domain will be immediately available for you to use on one or all of your landing pages. Do you already own ...

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29Aug By Digital MarketerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

3 Ways to Build Long-Term Relationships With Your Customers

Listen NEW! Listen to article Sign in or sign up to access this feature! For B2B enterprises, producing a great product or reliable service is not enough to succeed. Beyond the transactional experience, customers are looking for an emotional connection, an educational journey, or a unique memory. And now that over three quart...

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27Aug By elliemirman@gmail.com (Ellie Mirman)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Alignment with Sales, Online Marketing

The Ultimate Guide to Service-Level Agreements (SLAs)

60% of global respondents in a LinkedIn survey believed that misalignment between sales and marketing could damage financial performance (LinkedIn 2020), yet there are a number of disconnects between the teams from strategy to process. At many companies, it can feel as if there are 100 miles between sales and marketing. (more…)

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23Aug By gsoskey@hubspot.com (Ginny Mineo)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Campaigns, Online Marketing, PPC

How to Create UTM Tracking URLs on Google Analytics

Crucial aspects of being a great marketer are being able to measure your success and measure your impact. No matter which metrics you use, you want to prove to your boss (and the company) that you're worth your salt. (more…)

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21Aug By Kelly ForstNo Comments

automation, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Get Started With Email Automation

By Kelly Forst August 20, 2021 Here’s everything you need to get started with email automation: from tools to workflows to content tips. Email automation: everybody’s doing it. Ninety-one percent of marketers say automation is critical to their success. Companies using automation see 53 percent higher conversion rates than those not using automation. Seventy-eight percent of marketers say that automation makes them money. I haven’t even mentioned all of the time-saving, trust-building, subscriber-educating benefits, but I think you get the point. Email automation gets results. So why haven’t you tried it yet? Maybe you thought that automation was for bigger, more established businesses. Maybe you think you don’t have the time. Or maybe you just have no idea ho...

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19Aug By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

18 Ways to Rock at Virtual Events Engagement

Listen NEW! Listen to article Sign in or sign up to access this feature! These are the top four questions marketers ask me about virtual events: Why are some so engaging whereas others fall flat?How do you improve virtual networking?Will digital models be relevant when in-person meetings come back?How do you monetize online e...

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18Aug By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Lead Generation, Online Marketing, PPC

A Beginner’s Guide to Generating Business Leads the Inbound Way

Let’s set the stage: I’m about to dig into the best darn pile of spaghetti and meatballs I’ve ever seen. Just as I twist my fork in the pasta, spear a mouth-watering meatball, and go in for my first savory bite...the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences." This frustrating interruption is why we’re here to discuss inbound lead generation — a solution that can save your business or organization from being that annoying, disruptive cold caller that is ruined by spaghetti night. (more…)

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16Aug By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

10 Free Email Marketing Tools for Success and Time-Savings

By Kelsey Johnson August 13, 2021 Anyone who sends emails can benefit from these free tools that will level-up your marketing. There’s a lot that goes into creating a good email marketing campaign. You need an engaged audience, a message that resonates with them, and a beautiful design to back it up.  Plus, it’s important to get the result you want — whether it’s better open rates, selling products or creating positive brand sentiment. Well, good news! It’s easier and cheaper than ever to create good design, messaging, and tracking for your audience — with this arsenal of free tools. When you wrote your first email, did you think it would require so many skill sets? Creating catchy headlines and beautiful images isn’t as easy as it seems. Here’s what your ...

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11Aug By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

9 Best Practices for Writing Emails

By Kelly Forst August 10, 2021 Want to get noticed (and not ignored)? Then you need to follow these 9 best practices for writing emails. Email is one of the best tools you have for convincing and converting your leads. But, if you aren’t following best practices for writing emails, you can quickly find your content is considered spam and largely ignored. Think about your own inbox. How many emails are you giving a second glance because of a creative subject line?How many unsolicited brand emails are you opening?What is driving you to open them? More than likely, it all comes down to the value you think you will get from them. The average click-to-open rate for emails in the US is 15.71%. You can get people interested in your copy by following these tips...

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7Aug By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

Top 10 Benefits of Email Marketing

By Kelly Forst August 6, 2021 Explore some key benefits of email marketing and consider how these could elevate your next marketing campaign. Looking to accomplish more with your marketing budget? It may be time to throw an email marketing campaign into the mix. Email marketing has tons of benefits and offers an impressive return on investment (ROI) while being quick and easy to deploy—even if you don’t have a lot of experience. Still not convinced? Explore some key benefits of email marketing and consider how these could elevate your next marketing campaign. 1. Build relationships with customers Your existing email list presents an amazing opportunity to build relationships with people who are already interested in your business. After all, these subscribers...

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4Aug By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Website Design Examples

20 of the Best Product Page Design Examples We’ve Ever Seen

If you compare how product pages take shape across different companies, it's clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements. (more…)

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31Jul By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Building Your Email Newsletter Strategy

The competition for awareness is at an all-time high. From social media to television to our inboxes, we're constantly barraged with bids for our attention. The days of sitting down to read the newspaper are long gone. People are now more likely to consume relevant content if it's delivered somewhere they're already spending time—like their email inboxes. And that's showing in the marketplace: A new email newsletter seems to pop up every 15 minutes, and new tools have empowered their creators to reach readers faster and more efficiently than ever. So it's no surprise many marketers are jumping at the opportunity to grow their email audiences, either as a core strategy of the business or just to re-engage their customers. To remind newcomers and incumbents alike in the newsletter space: An ...

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30Jul By cchi@hubspot.com (Clifford Chi)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Technical SEO

A Short & Sweet Guide

If your website is like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website's pages are about. (more…)

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28Jul By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase clicks, increase opens, Internet marketing, Learn, Online Marketing

Not Sure When to Send Emails? The Answer is Simpler Than You Think

By Kelly Forst July 27, 2021 Discover the best time to send emails to your subscribers. Use this knowledge to boost open rates and drive results. You may have heard it a million times before. But it’s true: There’s no one best time to send email. That’s because at its core, email is communication. And communication requires two parts: the sender and receiver. And every email has a unique group of receivers. Every audience is different. Plus, if the receiver isn’t in the right frame of mind to process your message, you might as well be talking to yourself. Like any form of communication, your emails are going to have more of an impact if you use timing to your advantage.   In this post, we’ll take a closer look at how email send times can impact your overall e...

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27Jul By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content Repurposing – Here’s How to Do It

Content repurposing is like insurance. Call it "marketing insurance," if you want. It's there to pick up the slack on the days or weeks when you just don't have the time to create marketing collateral and other content. Content repurposing is taking a piece of marketing content and turning it into something else—for example, taking an article you published in a trade magazine and turning into a series of blog posts for your company website. Simple, right? Why repurpose content? Two reasons. First, it saves you time because you won't always be scrambling to create content from scratch. Second, repurposing content helps you promote and amplify that piece of content further. It gives your content more mileage because you're using different forms to get it in front of more people. ...

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25Jul By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email newsletters, email outreach, Internet marketing, Online Marketing

18 Email Newsletter Examples We Love Getting in Our Inboxes

Let's say a salesperson comes up to you and says, "Here's something you should know about." If you don't see this person as a trustworthy, knowledgeable source, you probably have no reason to listen. (more…)

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23Jul By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, online course, online course promotion, Online Marketing, sell online products

5 Steps to Promote and Sell Online Courses

By Kelly Forst July 23, 2021 Discover the benefits of creating and selling an online course, as well as practical tips for successfully promoting your course to boost sales. As a business owner, you’ve probably accumulated a lot of valuable industry knowledge over the years. What you might not realize is that people are often willing to pay good money for that type of knowledge. Have you ever thought about creating and selling an online course to share your expertise with the world?  If not, then you could be missing out not only on some profits — but on the opportunity to become an industry leader as well. Benefits of selling an online course There are many benefits to creating and selling an online course, regardless of the industry in which your business opera...

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19Jul By Kaleigh MooreNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email newsletter examples, email newsletters, email outreach, Internet marketing, Online Marketing

How to Craft Irresistible Newsletter Content with Examples

By Kaleigh Moore June 24, 2021 Here’s how to create an email newsletter that has subscribers clamoring to sign up. (Plus, 19 newsletter examples for inspiration!) It’s no secret there is money in your email list. But just how much depends on you. According to McKinsey & Company, the average employee spends 13 of their weekly working hours in their inbox. This is both good and bad news. The good news is: Because people are spending so much time in their inboxes, you have an opportunity to make a big impact. The bad news? More emails = dwindling attention spans. You’ll need to get creative to break through the clutter of emails that loiter in your subscribers’ inboxes. We’ll show you how to create an email newsletter that will keep your subscribers intere...

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14Jul By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, ecommerce, ecommerce landing page, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, sales page, small businesses, Updates

Grow Your Income with Subscriptions & Payment Plans

By Kelsey Johnson June 30, 2021 Get more customers without doing more work when you offer monthly fees and payment plans — now available through AWeber Ecommerce. As an expert, you shouldn’t lower your prices in order to make more money. That’s simply the wrong direction to go in. First of all, the cost of what you offer is worth the value (otherwise no one would have bought it). Plus, you have profits to make — that’s the point of having a business. But what happens when you price out people who need, want, and deserve what you sell, just because they don’t have the cash immediately? Let’s look at an example. Jen has a high-value, expert-level marketing course. It’s 28 hours of content over 10 videos. The people who take it have 100% satisfaction in becoming bet...

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12Jul By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Dynamic Backlink Management

Backlink-building is huge for SEO. As one of the top-ranking factors in Google's algorithm, building the right backlinks can make or break your online visibility and, in turn, your website's organic traffic. So how can you strengthen your efforts to build and manage links for long-term success? Employ a more dynamic backlink management strategy. What is dynamic backlink management? Dynamic backlink management means taking a holistic approach to link-building. Rather than building links only one month at a time, you can operate a strategy that promotes constant growth and prioritizes healthy links over cheap ones. By doing that, you'll keep your SEO strong for the long run. Here are four tips that can help you be more dynamic with your backlinks. 1. Know how to analyze the...

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9Jul By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, email list growth, Email Marketing, email outreach, instagram, Internet marketing, Learn, Online Marketing

How to Grow Your Email List with Instagram

By Kelly Forst July 6, 2021 Discover the value of Instagram for your business, not just as a social media marketing tool, but a platform for growing your email list. As a small business owner, you already understand the importance of optimizing your marketing budget. And while there’s no denying that Instagram and other social media sites can be excellent platforms for marketing your small business, what many business owners don’t realize is that they can actually use these tools to grow their email lists as well. So, what are some of the advantages of Instagram as a marketing tool and how can you harness its power to grow your email list? We’ve got you covered with some marketing tips and tricks geared specifically towards small business owners like you. If you...

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8Jul By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Intent Data is the Future of B2B Marketing

In 1999, Seth Godin started a movement. His premise was simple: People hate to be interrupted, but that's exactly how traditional marketing operates. TV commercials, magazine ads, pop ups, banners, and even billboards work primarily by first interrupting someone, and second (hopefully) holding their attention. Here's the problem: People want to listen to their favorite songs—not ads. They want to watch their favorite shows—not commercials. They want to see the blue sky—not billboards. ...and don't even get me started on the tragedy that is the modern recipe site. In the traditional "interruption-marketing model," we begin with annoying our prospects and then trying to win their favor back. Seth proposed a new way forward: "Pe...

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30Jun By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing newsletter, email newsletter, email outreach, get started email marketing, Get started list growth, Internet marketing, Learn, marketing tips, newsletters, Online Marketing

How to Start a Newsletter in Under an Hour

By Kelsey Johnson June 25, 2021 Keep it simple — in three steps and 60 minutes anyone can send their first newsletter. “Start a newsletter!” It’s an age-old recommendation. One that’s made its home at the bottom of your to-do list. Why? Because no matter how many times you hear how useful newsletters are, writing one never sounds easy. Plus, under constant pressure of more urgent priorities, writing a regular email to customers is almost certain to take a back seat. The fact is, a newsletter will help your business grow. It’s why those good-intentioned friends keep telling you to start one. But don’t worry! Starting one is a lot easier and faster than you think. And once you’ve got it started, then you can worry about making sure it’s the best one out there. I...

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26Jun By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Collaboration/Teamwork, Digital Marketing, digital mkt, email outreach, Featured, Internet marketing, Online Marketing

38 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy

Are you starting to notice some droopy shoulders around the office? It sounds like it's time to plan a team outing. (more…)

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25Jun By Kelly ForstNo Comments

advocacy, awareness, consideration, Conversion, Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, loyalty, marketing funnel, Online Marketing

How to Build Marketing Funnels with Email

By Kelly Forst June 23, 2021 Understanding the marketing funnel will help you transform prospects into loyal customers — who will then refer you to their friends. You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product.  But if you don’t have a start-to-finish plan for connecting with your subscribers at every stage of their customer journey, you’re wasting your time.  Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers.  It’s called the marketing funnel. What is the Marketing Funnel? The marketing funnel is a tool that helps you visualize the customer j...

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22Jun By bcartwright@hubspot.com (Bethany Cartwright)No Comments

design, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

A Complete Guide to Color Wheels & Color Schemes

When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report. I know what you might be thinking: "I don't know how to design awesome visuals. I'm not creative." Hi. I'm Bethany, and I will be the first to tell you that I'm not naturally artistic. And yet, I found a strength in data visualization at HubSpot, where I've spent most of my days creating infographics and other visuals for blog posts. So, while I wo...

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20Jun By Kelly ForstNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, monetization, Online Marketing, sell online products

Upselling and Cross-Selling Online After the Sale

By Kelly Forst June 18, 2021 The selling process shouldn’t stop when someone purchases from you. In fact, it’s only just beginning. The selling process doesn’t end when the initial sale is made. Otherwise, you’re missing out on a huge opportunity for additional income.  That’s because of a principle called the Pareto Principle — or the 80/20 rule — saying 80% of a business’s revenue comes from 20% of its customers. And while your numbers may not match this exactly, there’s some truth to it. Most of your revenue likely comes from a small set of loyal customers. While loyalty is an important factor contributing to that 80% of revenue, it’s not the only factor. Applying smart selling principles online can make a big impact on your bottom line.  Two of those pr...

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17Jun By np@neilpatel.com (Neil Patel)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, website design

The 4 Most Important Pages on Your Website (& How to Optimize Them)

When you're knee-deep into the design of your website, it's hard to admit this fact: Some of the pages on your website are more important than others. (more…)

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15Jun By Mark de GrasseNo Comments

Blog, Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy series, email outreach, Internet marketing, Online Marketing, PPC

You Don’t Have an Email Marketing Strategy: Here’s How to Make One

Email Marketing is a pillar of digital marketing. Not only is it one of the oldest forms of digital marketing, it has also proven to be the most effective in terms of converting views into revenue. As a marketing professional and/or successful business owner, you probably know this. Even so, do you really appreciate how valuable email marketing can be for your business? With appreciation comes dedication and a commitment to the time, money, and development necessary to create a strategy that not only delivers results, but also seamlessly integrates with your overall marketing plan. I’ll give you an incentive to develop your own email marketing strategy. I’ll tell you a story of how a free email newsletter turned into $27 million. It’s the story of The Hustle. The $27 Million Email...

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14Jun By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, free landing page builder, free landing pages, Internet marketing, landing page builder, landing page design, landing pages, Online Marketing, PPC

How to create a landing page in 8 steps

By Kelsey Johnson June 11, 2021 Getting more sales doesn’t have to be rocket science. Learn the 8 steps to build a landing page in under an hour. Creating a landing page is easier than ever these days, but it can still be intimidating to get started. Like most entrepreneurs, you may be concerned about time. “How long is this going to take? Will it even be worth it?” Answers: It can take less than an hour. And yes, it’s worth it. But let’s start with why you want a landing page in the first place.  High consumer expectations and increased competition makes sales hard. Larger companies have been using targeted marketing for years now, changing how your customers expect to be treated. In fact, “80% of consumers are more likely to make a purchase when brands of...

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12Jun By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content Marketing Metrics to Measure Results

Most marketers seem to be taking it on faith that their work is effective: Only 35% of marketers say they think it's "very important" to know the return on marketing investment (ROMI), according to a survey from HubSpot. But that same survey found that 91% of marketers are confident that their campaigns are influencing revenue. If marketers don't understand the ROI of their marketing efforts, they can't possibly know that those efforts are benefiting the bottom line. That's especially true with content marketing, which is inherently a long-term investment: A single piece of content doesn't necessarily lead directly to an increase in sales, which means there's no simple formula for determining content ROI. But just because measuring content marketing ROI isn't always easy doesn't mean it's...

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7Jun By Kelly ForstNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, podcast, social media, social media and email

Build, Grow & Scale a Direct-Sales Business with Social Media

By Kelly Forst June 7, 2021 How this entrepreneur bloomed into a thriving coach helping others live their dreams. It used to be about long commutes, stressful corporate jobs and constant anxiety. Not anymore. Now, Brenda Ster runs a thriving coaching business helping online entrepreneurs and direct sellers create authentic relationships online. Oozing energy and passion on the latest episode of The FWD: Thinking Show, Brenda speaks about finding your ideal client, knowing where your community exists and connecting authentically with people online. Take me to the episode now Finding your zone of genius Creating content on social media is about more than understanding your audience. It’s more than being everywhere at once.  It’s about doing what you lov...

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6Jun By Digital MarketerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

4 Effective Email Marketing Strategies Post-Covid

Email has been around for 50 years now, and it's still a viable marketing strategy—provided you know how to pique the interest of your prospects. When the pandemic and economic uncertainty of 2020 changed the business world, many marketers redoubled their email efforts, focusing on a channel they could control. About 36% more marketing emails than usual were sent during the stay-at-home summer, HubSpot reported. Considering that substantial increase, you might think that audiences grew tired of full inboxes. But the same HubSpot report found that marketing email open rates remained at 10-20% above average. Marketers will undoubtedly continue to capitalize on the current success of email campaigns. Moreover, increasing investments in tools such as Outreach, SalesLoft, and HubSpot indicate t...

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1Jun By Kelly ForstNo Comments

2-step landing page, Digital Marketing, digital mkt, email outreach, Internet marketing, landing page builder, landing page features, landing pages, Online Marketing

Get More Sign Ups with 2-Step Landing Pages

By Kelly Forst May 28, 2021 A jam packed landing page can scare off visitors. Control how you display your sign up forms with a 2-step landing page. To sign up, or not to sign up? That is the question that everyone who visits your landing page will ask themselves. And a few things will make or break their decision. One thing that can scare them off? An overwhelming amount of information on your landing page.  It’s a fine line to walk. Too much, and your visitors could feel overwhelmed. Too disorganized, and they won’t understand what you offer them. Too little, and you may not state your case well enough to encourage the sign up. Finding the right balance of content on your landing page is a crucial step to get more sign ups. And with 2-step landing pages —...

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27May By Ally MetroNo Comments

Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How Marketers are Staying Up-to-Date in the Era of the iOS 14 Update

Ever since Apple CEO Tim Cook officially announced the new privacy features included with the iOS 14 update in December of 2020, the marketing world has been plotting our adjustments and strategies for operating under these new guidelines. We had time to prepare, and we did. But now iOS 14 is active, so we get to observe real-life examples of how familiar brands are evolving under the iOS 14 update marketing impact.  Just a quick refresher on iOS 14 developments: Apple announced a new privacy initiative last year that gives users the option to opt-out of IDFAs. IDFAs (Identifiers For Advertisers) are third-party trackers that report data about user activity back to the advertisers. The operative effect of this change is a much smaller population of iOS users who will be susceptible to t...

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26May By Meghan NestaNo Comments

aweber features, aweber updates, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, mobile, mobile website, New Features, Online Marketing

New Menu Navigation Makes AWeber Easier and Faster

By Meghan Nesta May 25, 2021 Give the new menu navigation a whirl and zip around your AWeber account with ease. We are updating navigation menus in AWeber. Plus, the majority of AWeber is now fully mobile responsive so you have a great experience whether you use a computer, tablet or mobile phone. You have a busy business to run, and marketing your business is just one small part of your day. We are making these changes to give you an even better marketing experience with AWeber, so you can get back to focusing on your business. Some of our customers have already been trying out this new menu across different devices and browser types and have had great things to say. “I like that it sticks to the side, I can switch to something else without having to scr...

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23May By adecker@hubspot.com (Allie Decker)No Comments

Amazon Marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Create a Profitable Amazon Marketing Strategy for 2020

Amazon is everywhere. There’s no getting around it: From small sellers to large enterprises, getting your products noticed — and purchased — means you need a marketing strategy that lets you make the best use of this online ecommerce behemoth. (more…)

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16May By Rebecca RiserbatoNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Infographics, Internet marketing, Online Marketing

The Ultimate Guide to Infographics

Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. That's why, as a marketer, it's important to display information in a combination of visual and text, in an easy-to-consume way. A great way to do that is through infographics. If you've wanted to create and publish an infographic, you've come to the right place. I know you might be thinking, "I'm not a graphic designer" or "I've never made an infographic before." But you're not alone. And that doesn't mean it can't be easy for you to learn. In this post, we'll take you through everything you need to know about infographics, from what they are to what kinds...

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15May By Mark de GrasseNo Comments

Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

It’s Just Marketing: You Can Stop Using the Word “Digital” Now

Imagine your marketing efforts led to a $3 billion contract for your company. What would that campaign look like? Would it be full of Super Bowl ads, massive postcard mailing campaigns, TV commercials, billboards, and magazine spreads? Would the message be conceived by a genius of marketing methodology, a pillar of the advertising industry who crafted a message so perfect, so undeniably inventive and clever that no decision maker could refute it? OR… would it be some goofy engineer with a twitter account, a genuine interest in his company’s objectives, an aggressive and highly public development strategy, and a willingness to share information (both good and bad) with the world? To the consternation of every old-school marketer in the business, it’s the latter. SpaceX, founded ...

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13May By Kelly ForstNo Comments

animated gifs, Digital Marketing, digital mkt, Email GIFs, email list, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

Summer GIF Guide — New GIFs for 2021!

By Kelly Forst May 5, 2021 Free for our favorite blog readers! Download your favorites and use them in your summer email promotions. One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they’re fun to send and receive!) Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your own animated images can be frustrating and time consuming. That’s why we wanted to make it super simple for you. Our AWeber designers made these brand new, FREE summer GIFs. Download one, two, or all of them, and use them in your summer email promotions. You may remember some of these from pa...

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10May By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Sell B2B: Ways a Marketing Team Can Profit

Even as B2B marketers breathe a sigh of relief from the peak of the pandemic's early disruption, for many, their work to recover and readjust is just beginning. Buyers are coming back, according to data released late last year from Google; in even better news, more than half of B2B buyers report COVID-19 won't have any influence over their software purchasing decisions. The picture isn't completely rosy, however. Although B2B buyers seem willing and eager to spend, marketers are struggling to keep up in the altered marketplace. Nearly half (45%) of marketers surveyed said their first foray into digital advertising happened during COVID-19—not exactly a simple time to launch untested campaigns into unproven channels. And though buyers may have spending power again, marketer...

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8May By Jamie JuvilerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, WordPress Themes

25 of the Best Free WordPress Themes for Bloggers in 2021

As a blogger, you want your website to reflect your unique voice and style. You also want visitors to have a positive experience navigating your site — that is, reading posts with ease, searching for topics of interest, and discovering other content that makes them excited to return. A WordPress blogging theme can help you achieve the exact look, feel, design, and layout you envision, without the need for coding. (more…)

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5May By Kelly ForstNo Comments

blog newsletters, bloggers, Blogging, Digital Marketing, digital mkt, email for bloggers, email outreach, Internet marketing, Online Marketing, podcast, promote a blog, start a blog

Everything You Need to Know About Starting a Blog

By Kelly Forst May 3, 2021 Don’t let blogging intimidate you. Get started in a few easy steps. Whether you love writing — or hate it — blogging can be a powerful growth engine for your business. But if you’ve never had a blog before, starting can feel overwhelming. There’s so much to think about: writing, SEO, keywords, site maps, web hosting — the list goes on. That’s why I wanted to speak to Ben Cummings — Founder and Creator of Blog with Ben — on the latest episode of The FWD: Thinking Show. Ben breaks down blogging and makes it easy for small businesses and bloggers to make a living blogging online.  Plus, Ben reassures listeners that starting a blog isn’t as overwhelming as you might think.  Let’s get into the conversation.  Listen to the episode now ...

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27Apr By Kelly ForstNo Comments

A/B split test, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing, subject line split test

Split Test Subject Lines to Maximize Open Rates

By Kelly Forst April 20, 2021 Morning Brew reached 1,000,000 opens with this split testing strategy. Plus, learn how you can do it in AWeber. Stuck between two subject line ideas? It’s impossible to know which will yield the best results without running a split test — commonly called an A/B test. A split test gives you real feedback on which subject line your audience was more drawn to opening. This is how the most successful marketers optimize their open rates.  Take Morning Brew, for example. Morning Brew is a popular newsletter with more than 2.5 million subscribers. Their daily newsletter includes business and tech news of the day written for a business-minded millennial audience.  In August 2020, Morning Brew hit a major milestone — 1,000,000 opens of its...

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23Apr By Rebecca RiserbatoNo Comments

Digital Marketing, digital mkt, email outreach, Instagram Marketing, Internet marketing, Online Marketing

How to Make an Instagram Business Account

Instagram is an undeniably powerful tool for businesses. (more…)

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21Apr By Shannon GoodellNo Comments

Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

6 Ways to Actually Track Social Media ROI| DigitalMarketer

Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement. We’d know exactly how someone went from finding out about your brand to becoming a happy customer in a perfect world. But it’s not that easy. You know this by now, having realized that tracking social media ROI can be really difficult. Can you confidently say that you know your social ROI? If you said no, you’re with the majority of marketers trying to figure it out (including us!). Here’s what we’re doing to track social media ROI and *attempt* to get the right attribution. #1: Clicks to Website by Source Let’s start with the basics of website visitors. When someone clicks on your website, they’ve engaged with your brand. They’ve shown a clear interest in w...

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19Apr By Jessica SnavelyNo Comments

Digital Marketing, digital mkt, Email Marketing, email outreach, etsy, etsy integration, Internet marketing, Online Marketing

2 Steps to Get Repeat Sales with an Etsy Newsletter

By Jessica Snavely April 16, 2021 Building an email list and staying in touch with past customers can be the key to unlocking more repeat sales. Over the past year, the number of sellers on Etsy grew 61%.  Whether you are a part of that 61% — or have been an Etsy seller for years — there’s now a lot more competition for customers’ attention on Etsy. That’s why building your own audience outside of the platform is so important. But it can be hard to find the time. After all, as an Etsy seller, you wear a lot of hats. From building product pages that get found, to all the nuance that comes with running a successful ecommerce business, it’s hard to find the time to engage with your existing customers. But if you don’t, you’re leaving money on the table. 80% of...

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18Apr By Ryan PhelanNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How you handle email replies matters for great customer experiences

How you handle email replies matters for great customer experiences Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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15Apr By Brandon GreerNo Comments

Company News, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Announcing Our Investment in OneSignal

A widening set of engagement channels are leveling the playing field for businesses of all sizes to bring customers back to their products. (more…)

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13Apr By Shannon GoodellNo Comments

Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

Everything You Ever Needed to Know About Social Media Marketing

Companies are making big money on social media. And you can too. The trick to social media marketing is knowing the foundations of what makes it work so well. Making money for your business is a huge pro (and what might be your goal on paper), but social gives companies an opportunity that was harder to come by before smartphones became our best friends. With social media, you can develop a relationship with your audience in a way that wasn’t possible before Facebook went viral. We get to use social media to talk to our audience and show them we really know our stuff. The right social media marketing strategy speaks to your cold, warm, and hot leads on one platform. And that’s what leads to revenue. When people see you as more than a company with a fancy logo and more as a r...

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11Apr By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing newsletter, email newsletter, email newsletters, email outreach, Internet marketing, Online Marketing

12 Inspiring Email Newsletter Examples to Learn From

By Kelly Forst April 7, 2021 These are not your average emails. Get ready to be inspired. The best email newsletters provide value and captivate subscribers week after week. That’s how smart email marketers get their audience to open, click, and share their newsletter again and again. But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help! The AWeber team is constantly scouring the internet for the top email newsletters on the planet. Here, we narrow the results down to 12 of our favorite email newsletters. 1. Total Annarchy by Ann Handley In her bi-weekly email newsletter Total Annarchy, Handley, a masterful digital marketer and author of “Everybody Writes,”  shares writ...

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7Apr By mbretous@hubspot.com (Martina Bretous)No Comments

advertising, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

A Marketer’s Quick Guide to Dynamic Ads

Remember when you'd go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days. (more…)

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5Apr By Eva GutierrezNo Comments

Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

7 Steps to Create Your First Online Challenge

Have you seen someone running an online challenge and used your marketing brain to realize they were strategically growing their audience and getting customers? That happened to us a few months ago, so we ran our own challenge to see what the fuss was about. Let’s just say things went really well. Our challenge brought in 8 figures in revenue and we realized you needed to be using them too. Online challenges work because they align with why digital marketing exists in the first place.  Digital marketing helps you acquire new customers, build lists, and position your brand. It also helps your customer avatars consume your content and actually get results (before they even hire you or buy your products!). We love digital marketing because it creates highly engaged and super loyal cu...

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3Apr By Kaleigh MooreNo Comments

brainstorming techniques, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Online Marketing, writing tips

8 Top Brainstorming Techniques to Help You Write Killer Emails

By Kaleigh Moore March 30, 2021 Never waste time trying to think of a topic when you should be writing! I can’t think of anything to write. Sound familiar? Of course it does. It’s one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book “Everybody Writes,” only sent two emails to her subscribers in 2017. (In fact, the lack of communication was her catalyst behind revamping her entire newsletter strategy.) But when your emails stall, you can’t make connections with your subscribers. You can’t sell. You can’t gather feedback from your audience. You’re leaving money on th...

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28Mar By Ann SmartyNo Comments

Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Overcome Email Marketing Fatigue

Email fatigue is a real thing, especially with the continuing pandemic. Email marketing is far from dead, but it is getting harder and harder to get your branded emails opened and clicked. What is Email Fatigue? As the name suggests, email fatigue is when a person doesn’t want to read emails and feels more willing to delete, unsubscribe or send emails to spam. Email fatigue is something just about anyone feels from time to time. Gone are the days when people would diligently click each and every unread email in their inbox to read what is inside. Gone are the days when people would actually be looking forward to receiving a new email. These days a full inbox is nothing new or exciting. And it has been getting worse. Back in 2017, two thirds of Americans felt overwhe...

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23Mar By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Community-Based Marketing (CBM) in 2021

It would be easy to blame struggling B2B marketing efforts on the pandemic or the reduced budgets that have resulted from it, but the uncomfortable truth is that traditional marketing tactics are becoming stale and ineffective, and they need refreshing. If every B2B marketer is following the same playbook, it's time to develop a new play. Community-based marketing (CBM) can be that play. Digital communities have undergone a resurgence in recent months, and so introducing CBM into your strategy can help you gain the attention, action, and loyalty of prospects and clients. What is community-based marketing, and why is now the right time for it? By now, we're all well versed in the concept of account-based marketing (ABM), so where does CBM fit in? Community-based marketing ma...

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22Mar By Geoffrey ColonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, website design

What Consumers Want to See on Company Websites [New Data]

For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand. (more…)

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20Mar By Eva GutierrezNo Comments

Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Increase Impressions, Engagement, and Clicks on Your LinkedIn Company Page

You’ve heard LinkedIn is an engagement gold mine. Maybe Gary Vee convinced you it was a good idea, or you heard a few too many people talk about how LinkedIn was their number one source for finding B2B clients. LinkedIn is talked about as an underrated platform. Like TikTok, LinkedIn posts can actually go viral (take the hint Facebook and Instagram). The thing is, you’re not going viral on a platform with all types of users. You’re going viral on a platform where everyone is there to talk about business. Hence, the goldmine. As a B2B business, we can’t ignore the potential of LinkedIn. DigitalMarketer’s Senior Social Media Manager, Shannon Goodell, has been strategizing and implementing on LinkedIn. Recently, she stumbled on some serious success. Over two million impressions...

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19Mar By Kelly ForstNo Comments

Digital Marketing, digital marketing plan, digital marketing statistics, digital marketing stats, digital mkt, email list, Email Marketing, email marketing stats, email outreach, Internet marketing, Online Marketing, statistics, stats

Digital Marketing Stats to Inform Your Strategy in 2021

By Kelly Forst March 17, 2021 Data is a powerful tool, but finding it can be a pain. So we did the work for you. How do you know if you’re doing the right things to market and grow your business? Answer: reference digital marketing stats to inform your own strategy. But, it can be difficult — and quite honestly, annoying — to try to find the answers you need. Especially when you have a busy business to run! So, to help you cut through the clutter, we compiled tons of helpful digital marketing stats in one place. FREE REPORT: AWeber’s 2021 Digital Marketing Report for Small Businesses and Entrepreneurs Email Marketing Statistics Email marketing is the most commonly used digital marketing strategy among small businesses and entrepreneurs to promote their bus...

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14Mar By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Office Culture, Online Marketing

34 of the Best Office Pranks & Practical Jokes to Use at Work

If you've watched the TV show "The Office" as religiously as I have, the classic "stapler in Jell-O" trick surely sounds familiar. It's pretty much what the name describes: Simply make a batch of Jell-O, but make sure your colleague's stapler is hidden inside the mold. It's a classic prank. But what other, less conventional pranks are out there to add some kicks to an otherwise average day at the office? (more…)

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12Mar By Casey StantonNo Comments

Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Host a Wildly Successful Weekly Marketing Call

One of the most valuable things you can do as a marketer is to lead the department through a weekly marketing call. If done well, this call can rally the team together, identify potential issues before they explode, and build a deeper relationship with one another. This in turn can transform your marketing department from scattered fire fighters to calm, successful, and effective marketers. The first process you need to inspect in your marketing department is: Is the Marketing Department Doing Too Many Things? I can’t think of any organization I’ve consulted with as a fractional CMO where the marketing department was doing too few campaigns. Instead, every organization seems to be committed to completing a year’s worth of marketing campaigns “as soon as possible.” This may be due ...

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11Mar By Kelly ForstNo Comments

clean email list, Deliverability, Digital Marketing, digital mkt, email best practices, Email Deliverability, email hygiene, email list, email list cleaning, Email Marketing, email outreach, Internet marketing, Online Marketing

Why You Should Clean Your Email List (and How to Do It)

By Kelly Forst March 9, 2021 Want to run a successful marketing campaign? Then it’s time to clean house. You built up your list of subscribers. Now it’s time to remove a bunch of them. Because a clean email list can work wonders.  In fact, cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be. That’s because a smaller list of engaged subscribers — people who actively read and interact with your content and brand — are more valuable than a larger list of subscribers who never open your content. In fact, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than ones that do...

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3Mar By Kelly ForstNo Comments

content ideas, content tips, Digital Marketing, digital mkt, Email Marketing, email outreach, email subject lines, Internet marketing, Online Marketing, subject lines

75 Subject Line Ideas to Wow Your Subscribers

By Kelly Forst March 2, 2021 The subject line is a first impression. Put your best foot forward. Here are 75 subject line ideas to help improve your open rates. They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure for a seemingly short line of text. While there is no secret to the perfect subject line, there are a few words and phrases that can help get more eyes on your emails. Create a sense of urgency in your subject line Getting people to take action from your email can be difficult. There’s a lot that goes into getting mor...

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26Feb By Caroline ForseyNo Comments

Blogging Mistakes, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

When you search for "content writers" on LinkedIn, you're bound to come across an incredibly diverse range of professionals. (more…)

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24Feb By Eva GutierrezNo Comments

Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days

In March of 2020, Reneé Boudakian, co-founder and owner of Rubicon Marketing and DM Certified Partner, found herself in the same situation you did.  Wondering if her business would be able to ride out this unpredicted storm.  It turns out that her business was not only able to survive, but it became a better version of itself. In 90 days, Reneé was able to secure $100,000 from offers that didn’t even exist at the start of 2020. Yes—you read that right. The offers she launched to have a 6-figure quarter weren’t even part of her business pre-pandemic. Using the Customer Value Journey and 2 essential questions, Reneé was able to maneuver through the end of 2020 with a strategy we’re excited to share with you. Before Reneé put the Customer Value Journey to work, her agency’s offer ...

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23Feb By Kelly ForstNo Comments

call to action, click through rate, clicks, CTR, Digital Marketing, digital mkt, email, email click, email content, email design, email list, Email Marketing, email outreach, Internet marketing, monetize email, Online Marketing

Improve Your Click-Through Rate: 14 Powerful Tactics

By Kelly Forst February 22, 2021 Get your readers to take action. Here’s how to make subscribers want to “click” every single time. People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it.  What is a good email click-through rate? This is a tricky question to answer. Email marketing benchmarks vary widely among industries, business size, audiences, and more.  To better understand small business email marketing benchmarks, we conducted research asking survey respondents to self-report their click-through rates. Here’s what we found.  While it’s nice...

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20Feb By Digital MarketerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

9 Sponsorship Packages Tips for Virtual Events

One of the major concerns for event organizers as they shift from in-person to virtual events is how to drive maximum revenue through sponsorship packages. Unlike the established patterns of in-person events, creating sponsorship deals for virtual events is relatively uncharted territory. You will need to approach the process creatively to offer exciting value propositions to sponsors. To secure sponsor commitments, your offerings should be tailored to creating experiences that enable sponsors to achieve maximum brand awareness, qualified-lead generation, sales, and relationship-building. You can achieve those goals by re-evaluating the various aspects of your event. As a co-founder of a virtual event platform that works with enterprises and B2B companies to create memorable virtual event ...

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17Feb By Eva GutierrezNo Comments

Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

5 Things to Do Right Now to Help Your Business Survive the iOS 14 Update

“Pretty much everything goes through chaos, but in chaos there’s opportunity.” That’s how Scott Desgrosseilliers, founder of Wicked Reports, sees the upcoming iOS 14 update. Things will change as Apple starts to ask users if they want their data tracked by apps—and marketers have to learn to be okay with that. Yet, we’re a savvy bunch. We know just because changes are on the horizon, that doesn’t mean it’s the end. We’ve lived through platform shifts, algorithm changes and have already questioned whether we need to make a dancing TikTok video to be relevant. Bring on the changes. With Scott’s help, we’re going to show you the 5 things to do right now to help your business survive the iOS 14 update. First, let’s talk about what the update means for iOS users. Here’s What the ...

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15Feb By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email segmentation, engagement, Internet marketing, Online Marketing, personalization, segment, segmentation

Email Segmentation: 7 Simple Steps to Get Started

By Kelly Forst February 10, 2021 Everything you need to know about segmenting your email lists to increase opens, clicks and increase subscriber engagement. Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even scratching the surface of targeting and personalization. It could be that you don’t know how to segment your audience. Or maybe you’re not sure what type of content to send them once you’ve sorted them into groups. If you’re new to email segmentation, we’ll break down the things you n...

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9Feb By Ann SmartyNo Comments

Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Tools to Build an Effective B2B Marketing Sales Funnel

Are you managing a B2B business that needs more leads? If you’re still reading this, I bet you’re nodding in agreement. Everyone needs more leads, and hence everyone needs a more effective sales funnel. New Challenges B2B Businesses Are Facing As the web-based marketing is growing and maturing, so do both challenges and opportunities for B2B businesses. On the one hand, more and more brands need services, so there’s definitely a growing demand for B2B businesses, especially now that the COVID-triggered digitalization is disrupting the global economy. Experts are realizing this and have started monetizing their personal brands by providing services. Hence the fast-growing competition. As the competition is becoming more complex and diverse, so do B2B customers. In th...

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7Feb By Kelly ForstNo Comments

A/B split test, A/B test, A/B testing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing

Email Split Tests You Can Set Up in 1 Minute

By Kelly Forst February 4, 2021 Take the guesswork out of email marketing with 9 split test ideas. In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. However, they rarely split test the content inside their emails. This is a big mistake. After all, a high open rate doesn’t matter if subscribers don’t read the content inside your email and take action. There are simple email content split tests that can have a big impact, like these 9 easy split tests below. Email ...

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2Feb By Rebecca RiserbatoNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing

Everything You Need to Know About Green Marketing [Examples & Expert Tips]

Did you know that 49% of global respondents say they're inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices? (more…)

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1Feb By Caleb MynattNo Comments

Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

4 Tips for Crafting Your Perfect Website Homepage

In the past few years, there’s been a debate about the importance of your website’s homepage. With the variety of ways people navigate the web, some argue that website homepages are seldom the first thing people see anymore. From social media ads that link directly to your landing page or links that go directly to blog content, it’s easy for people to totally circumvent your homepage entirely when they visit your website. But despite all of that, we would argue that your homepage is still extremely important. It’s possible that your homepage isn’t the most profitable part of your website. But, when correctly designed, your homepage is definitely the most powerful part of your site. It’s true. It is a lot easier now to get people directly to your sales or landing pages. But i...

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30Jan By Kelly ForstNo Comments

content ideas, Digital Marketing, digital mkt, Email Marketing, email outreach, Holiday Marketing, HTML email templates, Internet marketing, Online Marketing, valentine's day email

Valentine’s Day Emails Your Subscribers Will Love

By Kelly Forst January 28, 2021 Make your subscribers feel extra loved this Valentine’s Day. And see unique Valentine’s Day email examples to inspire your own. Valentine’s Day: it’s a time to celebrate romance, togetherness, and self-love.  And you can help make your email subscribers feel extra loved this year. You just need to know how to send the perfect Valentine’s Day email.  Don’t have an email campaign planned? You don’t want to miss out. Last year, it was estimated that the average person will spend around $71 on Valentine’s Day. Want in on the action? Here are our top 5 tips to send Valentine’s Day emails your audience will love.  Tips to send lovable Valentine’s Day email campaigns Craft the perfect Valentine’s Day email subject line Be speci...

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25Jan By adecker@hubspot.com (Allie Decker)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Event Marketing, Internet marketing, Online Marketing

The Ultimate Guide to Event Marketing

Think back to the last event you attended. Was it a conference or trade show? An intimate seminar or startup launch party hosted online? How about a fun, socially-distanced 5K or golf outing? (more…)

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24Jan By Eva GutierrezNo Comments

Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

“Target Hours” Change the Game with Service ROI: How to Find & Implement Them

When you run a service-based business, like a marketing agency, it’s not clear how many hours you spend working on specific tasks. Designing a website doesn’t always take 12 hours and 47 minutes. Sometimes it can take less, and other times it can take astronomically more (ask us how we know). That’s when things get weird. Figuring out how long you spend on the different services you offer can be tricky, which leads to a lot of unknowns. What service is your profit-driver?Which service do you think is your profit driver, but actually isn’t?What service do you need to remove from your offers because it’s eating up too much of your team’s time without enough revenue to compensate? This is the stage of service-based business (or agency life) where you wonder, “Why are things so har...

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22Jan By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, how to sell digital products, Internet marketing, make money, Online Marketing, sell digital products, sell online products

Sell Digital Products Online in 4 Easy Steps

By Kelly Forst January 22, 2021 Turn your passion into a paycheck by selling digital products. Plus, get inspired with 12 product ideas to sell online. “To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C. Well, here we are, more than 2000 years later, and it’s still true — to an extent.  Scaling and growing a business without increasing expenses is a tough puzzle to solve.  Thankfully, it’s not impossible. There are ways to do it without making a huge investment.  One of the best ways for entrepreneurs to scale and grow is through selling digital products.   Not sure wh...

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17Jan By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, email outreach, Holiday Marketing, Internet marketing, Online Marketing

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. (more…)

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14Jan By Kelly ForstNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Landing Page vs. Website: All Your Questions, Answered

By Kelly Forst January 14, 2021 Trying to figure out whether a landing page or website is better for your marketing campaign? Let this be your guide to getting your business online. “Do I need a website? What should I use a landing page for? Do I need both?” If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success right away. Carving out a place for your business on the internet is a great way to start building your audience. But there is more than one way to do it. In this blog, I’ll share the similarities and differences between landing pages and websites, how to choose which is right for you, and how to get started.  Landing Page vs. Website: Definitions What is a website? A website is u...

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11Jan By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Build a Content Marketing Funnel to Drive Sales

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is fleshed out into a workflow that plans every step the customer will take, from discovering content to converting. The problem is that 68% of companies don't measure sales funnels, according to Salesforce. But businesses require clear and optimized funnels for content marketing to perform and drive the bottom line. That's what I'm going to cover in this article: proven steps for driving sales and leads with an effective content marketing funnel. 1. Start at the top and work your way down Many marketers make the mistake of starting and finishing at the top. They produce top-of-the-f...

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10Jan By AJ BeltisNo Comments

Call to Actions, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. (more…)

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8Jan By Ann SmartyNo Comments

Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Optimize Your Content Strategy for Lead Generation

Digital marketing has evolved far beyond publishing regular blog posts and broadcasting them through brand-owned channels. It used to work pretty well about a decade ago but it will hardly produce just about any results these days. We live in the era of an always multitasking, ever-moving consumer who is hard to impress. These days most brands were forced to up their content creation game and start producing in-depth and interactive content, investing into video creation and designing original graphics. However it is not enough. While content quality is fundamental, your content strategy will fail to have any impact on your company’s bottom line unless it is optimized for capturing and nurturing leads. Step 1: Optimize for the Customers’ Journeys, not Just Keywords Every con...

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6Jan By Kristin MacLaughlinNo Comments

Digital Marketing, digital mkt, drive more traffic to your website, email list, Email Marketing, email outreach, free web push notifications, how to use web push notifications, Internet marketing, Online Marketing, web push notifications, what are web push notifications

4 Ways to Grow your Blog with Web Push Notifications

By Kristin MacLaughlin January 6, 2021 Drive more traffic to your website, increase engagement to reach more people, and make more money with web push notifications. Learn four of our favorite ways AWeber customers are using web push notifications. Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon.  If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether. What if there was a new way to connect with the visitors and get them to your website, even those who are not comfort...

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30Dec By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, email list growth, Email Marketing, email outreach, how to grow email list, Internet marketing, lead magnet, lead magnet examples, lead magnets, Online Marketing

Lead Magnets to Grow Your Email List: 22 Brilliant Ideas

By Kelly Forst December 30, 2020 Need ideas for your lead magnet? Read this post to get 22 of them. If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want. The only problem? Sometimes, it can be really difficult to come up with an idea for your lead magnet. You may struggle to figure out what your audience would want. You may worry that it’ll be too time consuming to create a lead magnet. You might doubt that your ideas are any good. Or, you may just be out of ideas. So what can you do about it? Check out these 22 brilliant lead magnets. Not only will you get proven ideas from...

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30Dec By Doug BonderudNo Comments

Digital Marketing, digital mkt, email outreach, Infographics, Internet marketing, Online Marketing

The Best Free Graphic Design Software for Marketers and Beginners

When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through on search engine results. (more…)

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30Dec By Doug BonderudNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, marketing strategies, Online Marketing

The Five Types of Utility in Marketing

How do prospective consumers spend their money? What matters to them when they make decisions about how much to spend, where to spend it, and which company earns their business? (more…)

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29Dec By Sondra WolferNo Comments

Content Marketing Strategy, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

What Is a Micro Niche … and Do You Need One?

A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market. (more…)

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29Dec By Caroline ForseyNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Presentations

How to Create a Killer 5-Minute Presentation

Developing and delivering a five-minute presentation seems an easy enough task at first -- until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types. (more…)

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29Dec By pbump@hubspot.com (Pamela Bump)No Comments

Co-Marketing, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

20 Stats That Make the Case for Co-Marketing Today and in the Future

As a billionaire inventor and CEO, the fictional Tony Stark, also known as Marvel's Iron Man, worked his way to the top of the corporate ladder while repeatedly saving the world on the side. (more…)

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29Dec By imkevingeorge@gmail.com (Kevin George)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Online Marketing

Experts Share Their Top 8 Holiday Email Marketing Tips for 2020

Ready or not, the holidays are right around the corner. And that means it's time for email marketers to start planning one of their biggest email campaigns of the year. (more…)

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29Dec By jfuchs@hubspot.com (Jay Fuchs)No Comments

Content Planning, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How It’s Changed and Where It’s Going in the Next Decade

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach. (more…)

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29Dec By Katrina KirschNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing

How to Develop a Niche Marketing Strategy that Drives Growth

As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart. (more…)

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28Dec By Kristin MacLaughlinNo Comments

Digital Marketing, digital mkt, email design, email list, Email Marketing, email newsletters, email outreach, email templates, Internet marketing, New Features, Online Marketing

Build Custom Email Templates with AWeber’s Smart Designer!

By Kristin MacLaughlin December 28, 2020 The AWeber Smart Designer is a game-changing email marketing feature that allows content creators and small business owners to automate email template design — create your own branded email template in seconds. If you are looking to achieve brand consistency across your marketing assets and get instant brand recognition, you should give AWeber’s Smart Designer a try. AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!   In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, custom email tem...

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27Dec By manderson@hubspot.com (Meghan Keaney Anderson)No Comments

Company Culture, Daily, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

17 Last-Minute Gift Ideas for the Marketer in Your Life

The days remaining in 2020 are few, and 2021 is just around the corner — things you undoubtedly know already. (more…)

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27Dec By pbump@hubspot.com (Pamela Bump)No Comments

design, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

The ‘Ethics’ You Didn’t Know Existed in Design

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. (more…)

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27Dec By kcook@hubspot.com (Karla Cook)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, templates

How to Design a Pitch Deck that Doesn’t Suck

The pitch deck is a staple of modern entrepreneurship — folded into the startup survival process. As a growing business, how compelling and intriguing yours is can be the difference between getting the capital you need to get off the ground and getting buried before you have the chance to make something of your company. An exceptional pitch desk is a solid asset for any business looking to secure funding and take that next step. But a mediocre one is easy to pass over and can undermine how cutting-edge or viable your company actually is. Every entrepreneur needs to have a solid grasp on the concept, so here, we'll get a more definitive picture of what a pitch deck is, review some of the information you need to include in yours, go over some programs you can use to construct one of your ow...

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26Dec By pbump@hubspot.com (Pamela Bump)No Comments

data-driven marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

What it Is & How to Leverage It

After months of working on a marketing campaign, nothing's worse than realizing you aren't seeing the results you expected. (more…)

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26Dec By Kayla CarmichealNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

8 Really Cool Ways to Use Video in Email Marketing

This morning, as usual, I started my day by checking my emails. (more…)

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25Dec By adecker@hubspot.com (Allie Decker)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Structured Data

The Beginner’s Guide to Structured Data for Organizing & Optimizing Your Website

It’s Friday afternoon, and your team is jonesing for Happy Hour. (more…)

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25Dec By Kelly ForstNo Comments

design, Digital Marketing, digital mkt, email design, email design trends, email list, Email Marketing, email outreach, email split test, email templates, HTML email templates, Internet marketing, Online Marketing, podcast, split testing

How Small Businesses Should Use Email Design Systems

By Kelly Forst November 2, 2020 Email design expert Matthew Smith shares how to create design systems that let you create beautiful, memorable emails quickly and profitably. “Email design systems.” Sounds pretty complicated, right?  Not the way Matthew Smith describes it.  As Founder of Really Good Emails and design agency Fathom & Draft, Matthew Smith — otherwise known as “whale” on social media — breaks down email design in a way anyone can understand and implement. In this episode of The FWD: Thinking Show, Matthew shares his thoughts on the most important elements of email design, how to simplify design using an approach called “design golf,” and how to create an email structure that helps you do more in less time. Episode summary Matthew Smith beli...

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24Dec By fneedle@hubspot.com (Flori Needle)No Comments

Digital Marketing, digital mkt, email outreach, G Suite, Internet marketing, Online Marketing

Google Maps Marketing Strategy: The Ultimate Cheat Sheet

When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information. (more…)

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24Dec By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, free landing page builder, free landing pages, Internet marketing, landing page builder, landing pages, Online Marketing

No website? Get your business online with landing pages

By Kelly Forst November 6, 2020 Tell your story, promote your business, and collect email addresses with a landing page. Plus, see our top 5 tips to create a high-converting landing page. Starting a new business or a side project is always exciting. But knowing where to start can sometimes be confusing. Many people think they need to build an elaborate website with your story, products or services, blog, and other navigable pages before anything else. It’s what makes the idea feel “real.”  And while that can feel like a concrete first step, the truth is your time and money is better spent building relationships, networking, and setting up the necessary infrastructure for your business. The process of building an entire website can be time-consuming and costly. B...

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24Dec By Caroline ForseyNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing

How to Maximize Your Marketing Efforts with These High-Impact Techniques

As a marketer, I'd like to believe all my marketing efforts are high-impact. (more…)

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24Dec By Sean TinneyNo Comments

call to action, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email marketing best practices, email outreach, email segmentation, Internet marketing, Online Marketing

The 2021 Email Marketing Best Practices Guide

By Sean Tinney November 9, 2020 Email marketing is one of the best ways to communicate with your audience. But in order for your emails to be successful, there are certain strategies you need to follow to improve your chances of success. Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line.  The truth is, that while these are all great and important questions, the answer to these questions is d...

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24Dec By Kristin MacLaughlinNo Comments

Autoresponders workflows, Digital Marketing, digital mkt, email campaign, email list, Email Marketing, email outreach, Email workflows, Internet marketing, Online Marketing, Pre-written email campaigns

Save Time Writing Emails with 12 Pre-Written Email Campaigns

By Kristin MacLaughlin November 11, 2020 Easily import a proven and tested autoresponder email campaigns in just a few clicks. We did the work for you with these 12 pre-written email campaigns. Once you select your email marketing provider, you have everything you need to send awesome emails.  There’s only one thing left to do: get started! The sooner you start writing and sending emails, the sooner you can build lasting relationships with subscribers.  Writing quality content – and doing so consistently – is one of the biggest challenges for anyone who sends emails and is also one of the most important. According to research 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. That means writing ...

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24Dec By Caroline ForseyNo Comments

copywriting, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Six Direct Response Copywriting Tips (and Examples)

Connecting with potential customers is critical to boost interest in your website and drive sales conversions. (more…)

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24Dec By Kristin MacLaughlinNo Comments

branding, Connect your domain, Connect your landing page, custom domain, Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, landing page domain, Link you domain, Link your landing page, Online Marketing, small business branding, Smart Content

How to Get Noticed Online: 5 Steps to Brand your Landing Page

By Kristin MacLaughlin November 18, 2020 Learn 5 easy steps you can take today to start building your brand identity in your emails, on your landing page, and beyond with AWeber. What does having a “strong brand” mean to you? For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS.  Regardless, I’m willing to bet you thought about a large, recognizable brand — which is why small businesses can have a hard time creating a strong brand identity.  Unlike larger corporations, you don’t have a team of brand experts to help you maintain and create your brand. You may feel that branding is reserved just for Fortune 500 companies. You may not have a website and feel like you ...

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24Dec By Sean TinneyNo Comments

Case Studies, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, youtube

Use Email Marketing to Create and Drive Traffic to Your Content

By Sean Tinney November 19, 2020 Creating and delivering content that your audience raves about is no easy feat. Here’s how photographer Jared Polin uses video content to build his audience and drives traffic with email. Jared Polin went from unknown Youtuber to one of the biggest names in photography. His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going. He created another video. And another, and another. In 2010, he launched his website Fro Knows Photo to show off his photography expertise and land some freelance jobs. His following back then was non-existent, but he kept creating. Slowly, people began to notice. They asked questio...

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24Dec By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content and Topic: How to Rank on Search Engines

When setting out to write, most people have a topic in mind. But you need to organize your thoughts and do more research before you press "publish." For content marketers, a common goal is to rank for certain keywords in search engines. Promoting on social media and via email can give content a great boost, but if you want long-lasting visibility, ranking in the search engine results pages (SERPs) is a must. To do that, you need the best, most relevant on-site B2B content. And that's not always easy to come by. Here are some tips on how to create content that ranks. Investigate your topic Creating great content is a balance of trusting your instincts and confirming them with research. Before committing to a certain route for your content, have a plan for what you want to sa...

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24Dec By cstec@hubspot.com (Carly Stec)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Online Marketing, PPC

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify... or maybe that's just me.  Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute. (more…)

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24Dec By Nikki MeyerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, migration, Online Marketing, switching to aweber

What You Need to Know About Switching Email Marketing Tools

By Nikki Meyer November 20, 2020 AWeber’s free migration services make it quick and simple for you to move your content and subscribers from another email marketing tool. For the past 22 years, we have helped more than 1,000,000 small business owners, entrepreneurs, and content creators connect and build relationships with their audiences through email marketing.  And in that time, one thing has become abundantly clear: small business owners have a lot on their plate and wear a lot of hats.  So when it comes to moving from one email service provider to another, it can seem daunting to begin the process, whether it’s due to a lack of resources, time, or expertise. That’s why AWeber’s team of email marketing experts are available around the clock to help transition...

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24Dec By Kristin MacLaughlinNo Comments

Digital Marketing, digital mkt, email outreach, Free Gift Guide Holiday email template, Free Happy Hanukkah email template, Free Happy Kwanzaa HTML email template, Free HTML holiday email templates, Free Merry Christmas HTML email template, Free Nature HTML email template, HTML email templates, Internet marketing, Online Marketing

Deck Out Your Email Campaign – 6 Free Holiday Templates

By Kristin MacLaughlin November 23, 2020 Send some holiday cheer to your customers with an email template guaranteed to help you stand out in the inbox. Templates include a Gift Guide, Season’s Greetings, Merry Christmas, Happy Hanukkah, and Happy Kwanzaa. The holiday shopping season is in full swing! And you know it’s bound to be a busy one.  In fact, some businesses report that up to 30% of their annual sales occur during the holiday season.  But when it comes to sending marketing emails around the holidays, how can you get noticed in very crowded inboxes?  Adding a touch of holiday cheer to your design can make all the difference. That’s why the AWeber design elves created these professionally-designed holiday email templates that will help you stand out in th...

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24Dec By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

The Benefits of Peer Review Site Subscriptions

All marketers know that most of the research that goes into a buying decision happens online, long before any interaction with a salesperson. As consumers, we do that research every day, but so do business professionals who make technology decisions for their company. In addition to visiting your website, prospects will check how your products are rated on peer review sites, such as G2, TrustRadius, and Gartner Peer Insights. Chances are your products are already listed on those sites, and you may already be getting positive reviews for free. But for many tech companies, paying to subscribe to such sites has become a critical part of the B2B channel mix. Peer review site subscriptions can become a significant source of new leads and referrals. They can provide insight into buyer intent an...

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24Dec By Dedra MitchellNo Comments

copywriting, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

10 Common Copywriting Templates to Use in Marketing

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. (more…)

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24Dec By Brandon OlsonNo Comments

call to action, cta, Digital Marketing, digital mkt, email list building, Email Marketing, email outreach, Internet marketing, Online Marketing, sign up form

Create a Winning CTA on Your Sign Up Form

By Brandon Olson November 24, 2020 You’ve poured your heart into creating the perfect incentive to attract subscribers and build your email list. Now the only thing between you and a thriving email audience is your sign up form. Here’s what to consider when creating an effective sign up form CTA. You’ve poured your heart into creating the perfect incentive to attract subscribers and build your email list. Now the only thing between you and greatness is your sign up form call-to-action (CTA). While there are several key components that go into creating an effective sign up form, one of the most critical is that little button that screams, “Click me!” Your call-to-action (CTA) button is the last step that stands in the way of having a thriving email audience. When ...

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24Dec By Kelly ForstNo Comments

Digital Marketing, digital mkt, Email Marketing, email outreach, email subject line examples, email subject lines, holiday email subject lines, holiday emails, Internet marketing, Online Marketing, subject lines

20 Holiday Email Subject Lines to Inspire Merry Messages

By Kelly Forst November 25, 2020 ‘Tis the season to optimize your email subject lines. Here’s our checklist for making sure your subject lines get noticed this season. Plus, see 20 examples of festive subject lines from real brands. The holiday shopping season is in full swing! And that means everyone’s on the lookout for the best deals from brands they love. But shopping may look a bit different in 2020 than it did in year’s past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method. In fact, many holiday promotions have already begun. And people are already scouring their inboxes for the best offers. So how can you compete for attention in subscribers’ inboxes this busy online shopping seas...

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24Dec By Digital MarketerNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

21 Tips to Improve Your Email Marketing Effectiveness

How can you boost the effectiveness of your email marketing efforts? A few good starting points are to focus on ensuring email deliverability, improving open rates, reducing unsubscribes, and executing technical optimizations. An infographic (below) from Tech.co explores those four key areas and provides 21 tips for marketers who want to improve in each. The piece focuses on actionable and proven advice, such as authenticating your domain, rewarding loyal openers, segmenting your lists, and using alt text. Check out the infographic:  

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24Dec By Kristin MacLaughlinNo Comments

Digital Marketing, digital mkt, email list, email lists, Email Marketing, email outreach, email tag, Email tagging, Internet marketing, Online Marketing, organizing email lists, segment using tags, segmentation

Understand Email Tagging: First Step to Segmenting Audience

By Kristin MacLaughlin November 30, 2020 5 easy ways to start using tags today so you can send targeted emails that help you achieve higher email open and click rates, better email deliverability, and more sales. It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags.  But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming at first, especially if you have not used them before or have grown your lists without tags. Thankfully, there are several easy ways to update your list to utilize tags that will help you build deeper connections with your audience and ultimately grow yo...

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24Dec By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Professional Development Plans for Innovative B2B Marketing Teams

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover, B2B marketers should be thinking about how to get stronger. Culture change takes time, but one of the best ways to start is by integrating new steps into your employees' professional development plans. After all, you are what you measure: Campbell's Law posits that if a raise or corresponding value judgement is solely dependent on meeting a sales quota, employees will sacrifice their other job responsibilities—team management, skill development, and so on—to meet that quota. If you integrate innovation into development plans, and subsequently into employees' annual reviews, you can start holding them (and yourself) accountable for the...

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24Dec By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, marketing tips, Online Marketing, social media, social media and email, social media marketing, Social Media Strategy

Email Marketing vs. Social Media: Which is Better?

By Kelly Forst December 2, 2020 TLDR: Instead of focusing on which is better, learn how to combine the power of email and social media for a powerful marketing strategy. Email marketing vs. social media. “Email marketing is dead.” “That social channel is old news.” How many times have you heard phrases like this, pitting tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to count.  So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in favor of the ‘latest and greatest’ tactics and tools.  But there’s a reason those older channels have been around so long. They work.  This was the narrative that came on the scene when social media was just gaini...

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24Dec By Caroline ForseyNo Comments

Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The Beginner’s Guide to Setting Up a Blog

Did you know that there are more than 600 million blogs on the internet, and that 77% of web-surfers read blogs regularly? (more…)

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24Dec By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing tips, email outreach, fwd thinking show, FWD: Thinking Show, Internet marketing, marketing funnel, Online Marketing, podcast

Drive More Referrals with the New Marketing Funnel

By Kelly Forst December 7, 2020 Small business marketing expert John Jantsch of Duct Tape Marketing joins The FWD: Thinking Show to discuss the Marketing Hourglass™ and how small businesses can apply it to their business. In the first 5 minutes of this episode of The FWD: Thinking Show, John Jantsch — Founder of Duct Tape Marketing — said something that could shock a lot of marketers. “As marketers, we’re not in charge of getting people to buy from us or creating demand,” said John. But as he went on, his meaning became more clear. “We need to organize our buyers’ behavior and create content that addresses that behavior.” Jantsch created the concept of The Marketing Hourglass™ to explain how marketers can organize their buyers’ behavior in a way ...

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24Dec By Eva GutierrezNo Comments

Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How To Train Your Content Creators To Create Viral Content

Yes, it’s possible to train your content creators to create viral content. If you’re creating content right now, but it’s not getting the numbers you were looking for… we know exactly what’s going wrong. You don’t know your customer avatar well enoughYou’re not creating content for the right parts of the Customer Value JourneyYou don’t know the difference between a viral article and an average article With virality on her resume, DigitalMarketer’s General Manager Erin MacPherson knows what it takes to get traffic and conversions. Even though it might seem like you’d start with the content, we’re actually going to take it a step back first. First, we need to know who your content is for. After that, we’ll make sure you’re creating the right content based on where your custome...

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24Dec By Sean TinneyNo Comments

Digital Marketing, digital mkt, ecommerce landing page, email list, Email Marketing, email outreach, Internet marketing, landing page builder, landing pages, Online Marketing, PPC, ppc landing page

The 10 Best Ways to Use Landing Pages

By Sean Tinney December 9, 2020 You don’t have to be the greatest marketer in the world to promote your product or service. In fact, many of our customers at AWeber are business owners just starting out by selling on marketplaces like Etsy or Amazon. Some are content creators, bloggers, or podcasters who have ideas to share with the world. Others are restaurant owners, local shop owners, mechanics, and so much more. While it sounds like these business owners are very different, they all have one major thing in common. They want more people to know about their business.  And while it can sound like a big task, increasing brand awareness doesn’t have to be difficult. You just need to make it easy for your customers to find you and take the desired action.  That...

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