Monday, September 14Digital Marketing Journals

email outreach

How to Get Better Open Rates with Email Preheaders
24Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email preheader, Internet marketing, Online Marketing, open rates, preview text

How to Get Better Open Rates with Email Preheaders

By Sean Tinney December 14, 2020 Want more of your subscribers to read your emails? Then you must pay attention to your email preheader. Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window. So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send.  When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line. The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 to 100 charac...
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The DigitalMarketer Podcast | Episode 131: How To Break Into High-Ticket Offers with Dave Albano of Joza Marketing
24Dec By Eva GutierrezNo Comments
Digital Marketing, digital mkt, DigitalMarketer, email outreach, Internet marketing, Online Marketing, podcast

The DigitalMarketer Podcast | Episode 131: How To Break Into High-Ticket Offers with Dave Albano of Joza Marketing

Scared to raise your prices, but know that it’s time? This week’s guest is going to put your fears at ease. In this episode, founder of Joza Marketing and ELITE Coach Dave Albano talks about how to break into high-ticket offers, why it doesn’t have to be scary, and gives you a peek into his strategy sessions with his clients. RESOURCES MENTIONED IN THIS EPISODE WP EngineThe $20,000 Email TemplateJoza Marketing ResourcesJoza MarketingBook a Strategy SessionDave on Facebook Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn. Share3434 Shares
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4 Steps to Plan Your Email Marketing for the New Year
24Dec By Kelly ForstNo Comments
content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email marketing plan, email marketing planning, email marketing strategy, email marketing tips, email outreach, Internet marketing, Online Marketing

4 Steps to Plan Your Email Marketing for the New Year

By Kelly Forst December 15, 2020 Get your email marketing ready for the new year with these 4 tips. See what worked, what didn’t, and how you can improve your email strategy. Phew, what a year! I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start. The global pandemic brought about unforeseen challenges for small businesses — and many felt the impact on their marketing. In fact, of the 79% of marketers who have a content marketing plan, 70% adjusted their plan due to the global pandemic. So as we look forward to a new beginning, reflecting on the year behind us can give us a lot of insight. Spend some time before the end of the year to take a step back and reflect on wha...
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[UPDATED] 101 Best Email Subject Lines
24Dec By Caleb MynattNo Comments
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Most Popular, Online Marketing

[UPDATED] 101 Best Email Subject Lines

Welcome to the 8th annual installment of DigitalMarketer’s 101 Best Email Subject Lines! Within this post, I’ve got 101 PROVEN, swipeable email subject lines that are yours for the taking. And if you’re one of our email subscribers, there’s at least a 20% chance that you played a role in determining what made the list. If that applies to you, please prepare for a little déjà vu. 🙂 Though you’re currently reading one of the most aptly titled blog posts of all time, you’ll find more here than just subject lines. I’m going to break down the 8 components of every good subject line AND you’ll get an analysis of our top 10 performing subject lines of 2020.That way, when you’re finished with this post, you can: 1. Start deconstructing and reproducing the elements of YOUR best-per...
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How to Use Email Marketing Automation
23Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, email series, Internet marketing, marketing automation, Online Marketing, welcome series

How to Use Email Marketing Automation

By Kelly Forst December 17, 2020 Ready to get started with email automation? Read this post to learn what it is and how to use it. “Email automation.” You hear the phrase again and again. Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions about it.  After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it: Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute. So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want, here’s a quick guide to email automation and ...
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Ring in the New Year with Free, Animated Email Templates
23Dec By Kristin MacLaughlinNo Comments
Animated new year templates, Digital Marketing, digital mkt, Drag and drop New Year templates, Email Marketing, email outreach, Internet marketing, New year email campaigns, New Year email templates, Online Marketing

Ring in the New Year with Free, Animated Email Templates

By Kristin MacLaughlin December 21, 2020 A New Year’s email campaign is a perfect opportunity to connect to your audience, offer a special end of year discount, and share how grateful you are for their support. So much time and energy goes into strategizing, planning, and executing Black Friday, Cyber Monday, and holiday email promotions. But have you thought about what happens when the gifts are wrapped and shopping is done? Well, the holidays aren’t quite over just yet. The New Year celebration brings yet another new opportunity to meet your year-end sales goals.  Plus, running a New Year email campaign can be a great way to connect with your customers and thank them for their patronage this year.  To help you save time this holiday season, AWeber’s design tea...
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The 6 Most Common Subject Line Mistakes to Avoid
23Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, subject line best practices, subject line mistakes

The 6 Most Common Subject Line Mistakes to Avoid

By Sean Tinney December 23, 2020 Want to improve your email open rates? Here are 6 subject line mistakes to avoid and how you can fix them to improve your email engagement. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective. Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but...
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How to Effectively Engage Your Audience Through Email Marketing
23Dec By Kevin GeorgeNo Comments
email, Email Marketing, email outreach, facebook, facebook marketing, Marketing, personalization, personalized messaging, segmentation, Social Marketing Strategies, social media, social media marketing, storytelling, subject lines

How to Effectively Engage Your Audience Through Email Marketing

December 22nd, 2020 Marketing Kevin George Gone are the days of Spray and Pray email marketing. You cannot do those once customary ‘Email blasts’ to every subscriber on your contact list. The email marketing landscape has changed rapidly, thanks to the ever-increasing demand for personalized messaging. Striving for higher subscriber engagement is the primary reason behind this transition. However, things are not as simpl...
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