Monday, September 14Digital Marketing Journals

email outreach

How to start an online store: 7 steps to success
22Sep By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, sell online

How to start an online store: 7 steps to success

By Kaleigh Moore September 19, 2023 Starting an online store has never been so easy. That may be why there are 26 million of them out there. People around the world have taken modern digital platforms like Etsy and Amazon and turned them into businesses they can run from the comfort of their homes. Yet even with all of the advantages possible in the digital age, building a digital store can get tricky.Why? Building an online store can be overwhelming, especially if you don’t have a lot of experience.  For example, should you build your own website, or “rent” a platform like Amazon? Or both? And how should you build your customer list once the store’s up and running? The further down the rabbit hole you go, the more questions there are. Maybe you haven’t built a digit...
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10 Step Holiday Email Marketing Guide for Boosting Sales
17Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

10 Step Holiday Email Marketing Guide for Boosting Sales

By Sean Tinney September 14, 2023 I’m sure you’ve heard the saying “the early bird catches the worm”. This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. According to a recent consumer survey, 50% of people expect to begin holiday shopping before November.And once they start, consumers really open up their wallets. Last season alone saw record sales of $936 billion. And with people willing to spend, creators and businesses (both big and small) are trying to get a piece. So if you were thinking of getting those holiday emails out in mid November, you could miss out on weeks of easy sales. To stand out with your audience you need to have a strategy in place because more em...
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Why Marketing Science Is Crucial for Success Today
14Sep By Thomas von AhnNo Comments
Blog, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Marketing Management, Marketing Skills, marketing strategies, Marketing Strategy, Online Marketing, Trending

Why Marketing Science Is Crucial for Success Today

As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to be more than an expert in digital marketing. You need to be an expert in marketing science. If you’ve spent years promoting your agency as the go-to for all things digital marketing, this can be a hard pill to swallow. But the fact is the landscape has changed. To be successful, you have to position yourself as a true marketer—who happens to love digital marketing.  Why Digital Marketing Expertise Isn’t Enough No marketer wants to hear that their digital marketing expertise isn’t enough. I get it. You’ve likely put a lot of...
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Top 8 ways to monetize Instagram while building a sustainable audience
12Sep By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, social media

Top 8 ways to monetize Instagram while building a sustainable audience

By Kaleigh Moore September 12, 2023 It’s been a journey of long days and extra time on weekends, but you’ve finally done it. Your Instagram account has more followers than you ever dreamed.  There’s only one problem.You’ve been so preoccupied with building your audience that you’ve forgotten about the other end of building a business on Instagram. Monetization. You have an ever-expanding cadre of loyal, engaged followers. You know there’s a market for what you offer. But before you go for a quick money grab, you should slow down and consider the best way to convert your audience into customers. Do it the wrong way and you risk turning those followers away. That’s why monetization should be more than a quick generator of cash. It should feel like a natural extension o...
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The 12 most impactful types of landing pages for outstanding results
8Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, landing page beginners, landing page builder, Learn, Online Marketing, PPC

The 12 most impactful types of landing pages for outstanding results

By Sean Tinney June 27, 2023 Landing pages play a pivotal role in driving successful campaigns, they let you simplify your message while keeping your customer focused on a desired action. In today’s fast-paced digital landscape, where capturing attention and driving conversions is more challenging than ever, the strategic use of landing pages has become a necessity for businesses and marketers alike. But there are different types of landing pages for different situations. We’ve highlighted the top 12 most impactful landing pages including when to use them. Webinar landing page In-person or virtual events — like webinars — are a great way to educate your audience and to get them engaged with your brand. These are no small tasks to put together. A lot of your time and ene...
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Merge Cells in Excel in 5 Minutes or Less
3Sep By Katrina KirschNo Comments
Digital Marketing, digital mkt, email outreach, Excel, Internet marketing, Online Marketing, PPC

Merge Cells in Excel in 5 Minutes or Less

Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don't spend the majority of your workday whipping up spreadsheets. Fortunately, a few basic skills are all you need to put together an easy-to-read spreadsheet. One is knowing how to merge cells in Excel. Whether you're planning blog articles for the upcoming quarter, creating an email list for a targeted campaign, or designing SEO-friendly Google ads, merging cells is a handy way to organize your information. To sharpen your skills, we'll cover several ways to combine cells. Don't want to start from scratch? Use these free Excel templates as a foundat...
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20 Exceptional ways to increase your sales on Etsy like a power seller
1Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

20 Exceptional ways to increase your sales on Etsy like a power seller

By Sean Tinney August 29, 2023 If you’ve ever wondered how top Etsy sellers like CaitlynMinimalist or TwistStationery stand out and excel in a very competitive Etsy marketplace, it ranges from mastering keywords to crafting compelling product descriptions. Increasing your sales on Etsy takes more than hitting publish on your products. You need to structure your products in a way that makes them stand out from those other Etsy sellers trying to sell their products and establish themselves as a reliable brand. To establish the kind of consistency that top sellers reach, you also need to start building and engaging with everyone who buys your products. It’s no secret that this audience is more likely to buy from you again. Here are the top 20 ways to increase your sales on Et...
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How to create landing pages that convert (plus top examples & templates)
29Aug By Chandal Nolasco da SilvaNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, landing page conversions, landing pages, Learn, Online Marketing

How to create landing pages that convert (plus top examples & templates)

By Chandal Nolasco da Silva August 4, 2023 Whether you’re looking to drive sales, sign ups, or downloads, a highly optimized landing page can provide real value by bringing your visitors to a page targeted directly to their needs.  This is important because a landing page tailored to the needs of your customer can increase conversion by 300%.Now we all want to increase conversion by a couple hundred percent but you can’t just throw up a landing page and like magic, you immediately get conversions. It actually takes a few essential tips. Follow these tips to give yourself the best chance for success. In this blog we’ll go over what it takes to create a landing page that converts. Establish your USP Define a strong, value-driven USP (Unique Selling Point) and build your l...
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2023 free fall GIF guide
26Aug By Sean TinneyNo Comments
Digital Marketing, digital mkt, email design, email outreach, gifs, Internet marketing, Learn, Online Marketing

2023 free fall GIF guide

By Sean Tinney August 15, 2023 GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you’re using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want and have a positive effect on revenue. So adding GIFs to your upcoming fall newsletters or promotional emails is a smart move. It’s just that sometimes it takes a while to create a great GIF, or to find just the right GIF. To create awesome GIFs, you can tinker around with GIF-making websites and apps (but that’ll eat up a lot of your time). Or you can hire a designer to m...
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18 Best Content Creation Tools That Will Make Creating Content a Breeze
23Aug By Kaleigh MooreNo Comments
content ideas, Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

18 Best Content Creation Tools That Will Make Creating Content a Breeze

By Kaleigh Moore August 22, 2023 Want to attract people to your business? It only takes two words: create value. Online, we call anything of value “content,” and it comes in all sorts of forms. eBooks, webinars, blog posts, videos, social media threads. If they attract potential customers, we call it content marketing.But while publishing great content can establish your reputation, there’s still one problem. Noise. Everyone else is creating content, too. And that noise is getting louder. 54% of businesses plan on increasing their content marketing budgets in 2023. How do you stand out? By not stretching yourself too thin. You need tools and strategies to make every piece of content count. Even better, you can leverage every possible content creation tool to impro...
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10 Innovative ways to repurpose your content + real-life examples
18Aug By Sean TinneyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

10 Innovative ways to repurpose your content + real-life examples

By Sean Tinney August 17, 2023 Anyone who writes regularly, can relate to this – It takes a lot of time and effort just coming up with the right topics. Then on top of that you have to actually write it, and rewrite it, and rewrite it some more. As a content creator, you don’t just write for one channel, most likely you write for multiple channels – like a blog, newsletter, social media.There are a few goals you should try to achieve with anything you write: 1 – Don’t be boring  2 – Teach the reader something they may not know 3 – Leave an impression that causes readers to feel like they have to respond or react Because of these goals (really, they’re my rules for writing engaging content), there are days where you may struggle to come up with content ideas. Then whe...
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How to Use Social Media to Find and Hire the Right Talent
15Aug By Ann SmartyNo Comments
Blog, Digital Marketing, digital mkt, email outreach, finding talent, how to hire, Internet marketing, Online Marketing, social media, social media advertising

How to Use Social Media to Find and Hire the Right Talent

Building a powerful and talented team is the most essential step to creating a successful business. Hiring the right people is the most important part of that process. But there’s one huge dilemma in finding the right new employees: All the great ones are already hired, and more often than not valued in their companies, simply because they are awesome. How to find them and lure them to join your brand? If there’s one thing I’ve noticed about a successful hiring strategy, it’s that they tend to be super organized. Disciplined too. Here are a few new tactics and trends to help you attract the right talent: Using Social to Proactively Recruit However, something else has been happening for ages too. Over a period of decades, headhunters have carefully nurtured their networ...
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The best Labor Day email examples to inspire your next great campaign
13Aug By Sean TinneyNo Comments
content ideas, Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

The best Labor Day email examples to inspire your next great campaign

By Sean Tinney August 10, 2023 Labor Day is just around the corner.  Even though people won’t be in the office, they’ll still be in their inbox: People check their email on holidays just as frequently as any other Monday. So what better way to increase your sales than with a Labor Day email. To help you get those creative juices flowing we’ve compiled some of our favorite Labor Day email and subject line examples to give inspiration for creating your own campaigns this holiday. Let’s dive in and make this Labor Day weekend one to remember! Brit & Co. Why it works: This Labor Day email is balanced and organized. The animation is eye-catching, content centered and straight to the point. This email has all the right elements to get readers to click. (Lik...
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7 Organic Marketing Strategies to Scale Faster in 2023
10Aug By Connor GillivanNo Comments
Blog, content marketing, CRO, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, podcast, podcasting, SEO, SEO Strategy, social media, social media marketing

7 Organic Marketing Strategies to Scale Faster in 2023

Want to grow your business faster?…without paying crazy amounts on paid advertising? Organic marketing is the answer. (Keep reading for my secrets).   My name is Connor Gillivan. I’ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w/ an exit in 2019. Today, I run marketing for my portfolio of 4 businesses.  The majority of my success in business has been through organic marketing.  In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business.  Let’s dive into it!  My 7 Organic Marketing Strategies In this section, I’ll define the 7 organic ...
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Where to sell digital products: The best platforms for creators
8Aug By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, sell online

Where to sell digital products: The best platforms for creators

By Kaleigh Moore August 8, 2023 People are flocking to the digital economy for more freedom, flexibility, and, ideally, more dollars. And it’s working. According to Goldman Sachs Research, “the increase in digital media consumption and the advent of technology…has lowered barriers to content creation.” By 2027, the creator economy could be worth half a trillion dollars. Content creators are taking advantage. Many of them have already abandoned the nine-to-five grind. They’re now working for themselves. But what if you sell a service instead of a product? Suddenly you find yourself facing a bottleneck. Your work still requires effort, time, and your personal presence. That’s why it feels like you gave up the nine-to-five…just to start a new nine-to-five. The solution ...
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Do You Know Your Branding Basics? Think Again
5Aug By Stæven Frey, MFANo Comments
Blog, branding, branding strategy, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Strategy

Do You Know Your Branding Basics? Think Again

There is no topic in business and marketing bigger than the topic branding.  When you Google the term “why is branding important,” you’ll find an abundance of resources that stress the importance of understanding and investing in branding for your success. In the majority of these resources, there are also vague references to terms like brand value, brand equity, and consumers’ minds and hearts. You’ll find the topic seems to somehow encompass everything from mission, vision, and values, to colors, fonts, and messaging. The topic somehow does everything, doesn’t it? As you continue to investigate, you’ll discover that Investing in branding really matters. In today’s digital, post-covid marketplace, brand leaders all seem to know that harnessing the power of world-class bra...
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Design and send emails from anywhere
4Aug By Dave StysNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, New Features, Online Marketing, Updates

Design and send emails from anywhere

By Dave Stys July 12, 2023 The full power of AWeber’s email design tool is now available and optimized for editing your messages on the go, using your mobile web browser. Whether you’re starting with a new message or making last minute edits to a scheduled broadcast, the AWeber message editor travels with you from desktop to device – no app installation required. The power of the message editor With AWeber’s message editor you have the power to design professional grade marketing messages and newsletters with no design or coding experience. Start with a blank page or get a head start by choosing from our template library, and use our many design elements to customize your message from there. Benefits of mobile editing These days, our work needs to travel with us ...
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Easy Conversion Rate Optimization Strategies: A Practical Guide On How To Optimize Your Store
31Jul By Lauren PetrulloNo Comments
Blog, Boost Conversions, Conversion Optimization, Conversion rate, Conversion Rate Optimization, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sellers, email outreach, Internet marketing, Online Marketing, optimization, Optimization Resources

Easy Conversion Rate Optimization Strategies: A Practical Guide On How To Optimize Your Store

If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business. What if we say you can take your struggling to store to a successful one by just making some small tweaks? Yes. There are plenty of proven tactics that can help you increase conversion rate of your store while also boosting profits. And no, you don’t need much technical experience for that. In this comprehensive guide, we will outline everything from understanding Conversion Rate Optimization (CRO) to implementing easy-to-understand strategies that will take your store’s results up another level. Ready? Let’s dive in! What Is Conversion Rate? Simpl...
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How to Promote a Blog (with strategies & examples from established bloggers)
30Jul By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Promote a Blog (with strategies & examples from established bloggers)

By Kaleigh Moore July 18, 2023 A lot goes into writing a valuable blog post. Hours of research. Drafting and drafting and re-drafting.  Editing, grammar checks, search engine optimization.The work piles up until the point you hit publish. Then, the worst sound in the world: Crickets.  No one’s reading your post.  What went wrong? It’s not that your blog isn’t valuable to your readers. It’s that if people can’t see that value, no amount of work is going to draw your audience. There are reportedly 600 million blogs worldwide. The moths-to-a-flame strategy doesn’t work when readers see nothing but flames everywhere they look. How do you get your blog to make noise? Here’s how to address your readers’ pain points, where to push your latest posts, and a few steps to bu...
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How to Email During a Disaster or Pandemic
25Jul By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Email During a Disaster or Pandemic

By Sean Tinney July 24, 2023 Still seems like yesterday, but it’s actually been a few years since a pandemic swept the world and brought just about every small business to a halt. If the lessons of the Coronavirus Pandemic taught us anything, it’s that in today’s world disasters — or even pandemics — can happen when we least expect it.As business owners, you need to be prepared. The ways in which you communicate with your customers has to be adjusted when these life altering situations occur. And the best way to communicate with your audience during these disasters or pandemics is with email.Whether it’s a hurricane, earthquake, wildfire, or pandemic, email is an important tool to use. Especially if you don’t want to alienate your customers. So let’s get into how you sh...
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20+ Ways to Segmentation Your Emails to Boost Your Marketing Efforts
20Jul By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, segmentation

20+ Ways to Segmentation Your Emails to Boost Your Marketing Efforts

By Sean Tinney July 20, 2023 Inboxes are constantly bombarded with emails vying for attention, it’s becoming increasingly challenging to make your message stand out.  We’ve all been there, scrolling through countless generic emails that barely resonate with our interests. But what if there was a way to break through the noise and deliver emails that feel like they were crafted specifically for us? That’s where the power of email segmentation comes in. By understanding the unique needs and preferences of your subscribers and tailoring your messages accordingly, you can create a truly personalized experience that captivates and engages.  Just look at your inbox and you’ll find segmented emails everywhere. YouTube and Netflix suggest videos or shows based on your past viewing...
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From stuck to sent: 7 Strategies to overcome email writer’s block
15Jul By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

From stuck to sent: 7 Strategies to overcome email writer’s block

By Kaleigh Moore July 13, 2023 Have you ever sat down to write something and felt…totally stumped?  Ah, yes. It’s the dreaded writer’s block.I know the feeling all too well. Just a few weeks ago, I was sitting at my desk, staring at a blinking cursor, desperately willing it to conjure up the words that seemed to have escaped me. My mind was blank. After hours of torturing myself, I realized I needed a break and decided to do something productive. So I threw on my comfiest sweats, cranked up my Spotify playlist, and decided to tackle reorganizing my kitchen pantry. This unrelated, mindless task allowed me to step away from the task and cleared some brain space so that when I sat back down at the computer, the words just flowed. It was as if the simple act of decluttering...
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12 Creative Ways Video Email Marketing Can Increase Your Engagement
11Jul By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

12 Creative Ways Video Email Marketing Can Increase Your Engagement

By Sean Tinney July 6, 2023 Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing!  Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can’t match. As humans, we are naturally drawn to visuals, and videos provide a visually compelling and immersive experience that can leave a lasting impression. The data supports this, viewers say they retain more information (95% of a message) after watching a video.  So are you ready to embark on this exciting journey of video email marketing?  Then it’s time to unlock the power of videos to connect, engage, and convert your email subscribers ...
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How to Create Content for Instagram that Drives Engagement
6Jul By Val RazoNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to Create Content for Instagram that Drives Engagement

By Val Razo July 5, 2023 The idea of using social media for small businesses isn’t new.  According to the State of Small Business Digital Marketing Report, 72% of small businesses invest in social media marketing, and they find social media platforms most valuable when it comes to business promotion and building relationships with customers.But when you run your own business and you have a lot on your plate, it’s nearly impossible to show up on every social media platform. With 2 billion active users, 90% of whom follow at least one business account on the platform, it’s no wonder that small business owners opt for Instagram. When done right, Instagram helps small businesses boost brand awareness, increase trust, create a strong connection with potential customers, and eve...
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Top 12 Digital Marketing Trends in 2023 You Should Know
3Jul By Lauren PetrulloNo Comments
ai, Blog, content marketing, Digital Marketing, Digital Marketing Trends, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, trends, Trends/News

Top 12 Digital Marketing Trends in 2023 You Should Know

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. But, as digital marketers or business owners, it can get a little challenging to catch up with everything happening so fast. So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023. From advances in AI to leveraging content marketing and influencer collaborations, these strategies have the potential to amp up your marketing efforts and build a winning digital marketing strategy for ...
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Optimize Your Blog Post for SEO & Go From Zero Traffic to Monthly Growth
1Jul By Sean TinneyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Optimize Your Blog Post for SEO & Go From Zero Traffic to Monthly Growth

By Sean Tinney June 29, 2023 Have you ever written content for your blog and thought “this is the best content I’ve ever written?” You publish it, promote it on social media and send an email to your audience. And people seem to love it initially; but after the first day or two of attention… nothing.How can this be? The answer is pretty simple, your post was never optimized for organic search. You’re not alone. We had a blog post “Here’s How Email Color Can Impact Subscriber Behavior” that fell into this category – amazing content, no traffic. Here were sessions from Google Analytics for the past couple of years for this blog post. When I dug a little deeper, I noticed that we weren’t targeting any keywords that people actually search for. No one is searching for ...
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From Viral Videos to Profit: How to Monetize Facebook Reels
26Jun By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, facebook, Internet marketing, Learn, Online Marketing, social media

From Viral Videos to Profit: How to Monetize Facebook Reels

By Kaleigh Moore June 22, 2023 If you’re struggling to build an audience online, prepare for a forehead-slap moment.  You’ve been ignoring Facebook.Many of us think of Facebook as a place to catch up with distant relatives. But this means we forget Facebook is one of the most potent audience-building tools in the world.  With nearly 3 billion users, Facebook’s raw traffic potential rivals anything in the social media scene.  For many marketers, the solution is simple: build a Facebook audience. Then move that audience somewhere else, like a newsletter or a YouTube page. But what if there were more you could do on the Facebook platform itself?  Enter Facebook Reels. Facebook Reels are the platform’s answer to the short-form videos that are springing up everywher...
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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
25Jun By Caroline ForseyNo Comments
Content Marketing Strategy, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy. (more…)
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Why ChatGPT is the Best Tool for Marketers
23Jun By Mark de GrasseNo Comments
AI Marketing, Blog, chatgpt, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Management, Marketing Skills, Online Marketing

Why ChatGPT is the Best Tool for Marketers

Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet. Since the beginning of 2023, the amount of AI tools for marketing has exploded. While there’s no official count of new AI applications since the beginning of the year, if you monitor websites like TheresanAIforThat.com, you’ll find dozens to hundreds of new applications being added every day, with the current list including 4,600+ apps covering over 1,300 tasks. Further, the investment in new AI companies has rapidly expanded. A...
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How To Get More YouTube Views: A Guide To Video Success
22Jun By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, social media, youtube

How To Get More YouTube Views: A Guide To Video Success

By Kaleigh Moore June 20, 2023 Somewhere out there, someone is logging onto YouTube. They’re clicking on a video that looks perfect for them. And when they do, YouTube’s algorithm delivers a perfectly-placed ad, generating a tiny bit of revenue for the uploader. In fact, it’s not happening just once. It’s happening to the tune of 2 billion active users on YouTube every month.All the while, someone’s YouTube channel earns them money while they sleep. It’s the ultimate form of digital leverage. With a well-viewed YouTube channel, a one-time upload can earn you money for years. But none of that happens unless you can carve out your piece of the YouTube advertising revenue pie. And on YouTube’s algorithms, that comes down to one thing: Getting more views. How do you do i...
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The pros and cons of artificial intelligence: Using AI to your advantage
17Jun By Chris VasquezNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The pros and cons of artificial intelligence: Using AI to your advantage

By Chris Vasquez June 15, 2023 Reviewing portfolios from design students or other artists getting started in their career is important to me. I often have calls with these students to provide feedback on their work. Mentors made a huge impact on me when I was trying to become a working designer, so this is an opportunity to give back. I know I was an absolute pain who always thought he was right about everything.Thanks to my mentors, now I just usually think I’m right about everything. Me as a young designer. You can tell by my ironic flip up glasses.Normally in these calls there’s a healthy back and forth of critique and response; but lately there’s been one topic looming over every conversation. Is AI going to take my job? These students are worried that junior des...
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8 Ways To Leverage AI To Improve Lead Generation
14Jun By Jay RiptonNo Comments
ai, AI Marketing, Analytics & Data, Blog, chat bots, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Lead Generation, Online Marketing

8 Ways To Leverage AI To Improve Lead Generation

In today’s digital age, businesses are constantly seeking innovative ways to improve their lead generation strategies. Traditional methods can be time-consuming and may not always yield the desired results. However, with advancements in artificial intelligence (AI), businesses now have the opportunity to enhance their lead generation efforts and drive better outcomes. In this article, we will explore eight key ways to leverage AI to improve lead generation and propel your business forward. Personalized Content Recommendations AI-powered algorithms have the ability to analyze vast amounts of data to understand user preferences and behaviors. By leveraging AI, businesses can deliver personalized content recommendations to potential leads, increasing engagement and conversion rates. ...
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Cool 4th of July Email Ideas & Creative Design Inspiration
12Jun By Sean TinneyNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

Cool 4th of July Email Ideas & Creative Design Inspiration

By Sean Tinney June 8, 2023 As the U.S. prepares to celebrate Independence Day, there’s another holiday trend Americans can expect to look forward to: July 4th promotional emails. Whether you plan to host a huge sale, offer exclusive discounts or simply take a holiday spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other businesses tying the holiday to their emails too.So what can you do? 8 cool ideas for your 4th of July email campaigns My goal is to help you stand out in crowded inboxes by giving you some different (and slightly out of the box) ideas for your independence day emails. 1 – Fireworks picture contest Fuel the excitement of Independence Day by inviting your audience to...
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AI Marketing Tools Creators Can Use—Without Losing Your Personality
7Jun By Kaleigh MooreNo Comments
Blogging, Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, youtube

AI Marketing Tools Creators Can Use—Without Losing Your Personality

By Kaleigh Moore June 6, 2023 What if you could do twice the work in half the time? It’s not always the best-case scenario. Case in point: artificial intelligence. AI is starting to get so spooky-good, 38% of employees expect their job will be automated by the end of this year.But that doesn’t mean AI has to be something to fear. In many cases, AI simply means letting technology handle some of your workload.  If you’ve ever used an AI voice assistant on your phone, for example—and 97% of people with phones have done this—then you’ve used AI. These days, however, artificial intelligence tools can do more than the occasional voice-activated search. It can also help you craft original content, optimize your emails, and edit videos for the web. If you’re a content creato...
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The Art of Getting Booked: Mastering the Podcast Guesting Game
3Jun By Craig AndrewsNo Comments
Blog, content, content creation, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, podcast, podcasting, target audience

The Art of Getting Booked: Mastering the Podcast Guesting Game

I didn’t think it was a big deal. We assumed these were typical results for those who focused and did the work. The gaping mouths and the bulging eyes were our first clues. My next clue should have been when one podcaster told me he gets 50 to 100 pitches a week and he chose ours. Finally, reality set in like a bolt of lightning striking fifty feet in front of me. The words still rumble in my head like fading thunder echoing through the sky: “I’ve never known anyone who booked 53 podcasts in two months.” – Ryan Deiss When Ryan said that from the stage at the M3 Mastermind, I finally realized my wife had done something extraordinary. This was no surprise. She is an amazing woman. Anyone who read her CaringBridge journal in 2021 already knows that. TLDR: The doctors gave up on me...
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Summer GIF guide — New GIFs for 2023
1Jun By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Internet marketing, Learn, Online Marketing

Summer GIF guide — New GIFs for 2023

By Sean Tinney June 1, 2023 Want a quick way to increase your email marketing results? Add a GIF to your emails. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent. Plus, they’re fun to send and receive!Unfortunately, creating your own high-quality GIFs can be frustrating and time consuming. That’s why we want to make it super simple for you. Our AWeber designers made these brand new, FREE summer GIFs. Download one, two, or all of them, and use them in your summer email campaigns. You may remember some of these from past GIF guides. We’re always adding and updating GIFs to give you tons of options and fun images to include in your emails. How to Download Your Summer GIFs Step 1: Find the summer GIF below that you want to use in...
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Sign Up Page Strategies Proven To Increase Your Email Audience
27May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, landing page builder, Learn, Online Marketing

Sign Up Page Strategies Proven To Increase Your Email Audience

By Kaleigh Moore May 25, 2023 The true measure of a website isn’t how flashy it looks. When you’re trying to build an email list, success comes down to one thing: how well can you turn web visitors into subscribers? New sign ups to your newsletter are called conversions. They’ll be your true goal here. And when it comes down to it, the most potent tool for converting viewers into email subscribers is your sign up page.If someone finds you on social media, for example, they may eventually land on your sign up page. If someone finds one of your posts through Google or Bing, they should eventually find your sign up page.  Your sign up page is the point of decision where a new potential subscriber becomes a real subscriber. So make it count. If you want a great signup page,...
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How To Get More Views On Etsy: Time-Tested Strategies
22May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How To Get More Views On Etsy: Time-Tested Strategies

By Kaleigh Moore May 18, 2023 If you were trying to start a business online, you face two choices. One, you could try to do it all from scratch. Two, you could start off on a platform that already has 80 million active buyers. If “80 million” sounds suspiciously specific, it’s because we have something in mind. That’s roughly the customer base of Etsy. The U.S.-based eCommerce company is something of a worldwide crafts store. On Etsy, you can find handmade merchandise from jewelry to custom wood prints. People from all over the world have turned their Etsy presence into full-fledged businesses. Yet Etsy success isn’t as simple as hanging a “we’re open” sign at the front of your digital store. You’re going to need one more ingredient: eyeballs. On Etsy, it’s all about getti...
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Stop Guessing and Start Testing: Improve Your Emails with A/B Split Testing
18May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Learn, Online Marketing

Stop Guessing and Start Testing: Improve Your Emails with A/B Split Testing

By Kaleigh Moore May 16, 2023 In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. In 2022, over 333 billion emails were sent and that figure is expected to rise to a staggering 376 billion by 2025.These days it’s not enough to assume you know what type of email your audience will want to open — let alone read through it entirely. Creating great emails requires a lot of hard work, researching, and strategizing. The best emails are crafted not only with goals in mind, but also with the target audience at the forefront. So how can you be sure which email will be more successful than others? You’re not the first person to ask that question. What if there was a way to be sure that o...
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Selling Digital Music Online: Platforms, Tips, and Strategies
13May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

Selling Digital Music Online: Platforms, Tips, and Strategies

By Kaleigh Moore May 11, 2023 Once upon a time, pursuing music was the stuff of pipe dreams. Moving to L.A. to hit it big, signing a record deal, and maybe—with lottery-ticket odds—striking it big as a pop star. But is that necessary anymore? Today’s digital music environment has a major benefit for artists of any type: you can find distribution just about anywhere.Do you make Norwegian death metal? If you have a willing customer in New Zealand, you can sell them your album with a click. However, one challenge remains. You’ll still need to find where the music lovers are, even if there are over 82 million people paying for music streaming services. Here are some tips for cutting out the middleman and selling your music online: How to sell music online People used to ...
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Give Your Marketing A Makeover
10May By Rachel PerezNo Comments
Blog, Brand loyalty, Community Management, customer acquisition, customer relationship, Digital Advertising, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing, Social, social media marketing

Give Your Marketing A Makeover

For small and boutique salon owners, regular clients are often the heart of the business. From driving sales to influencing by word of mouth, customers are critical for any beauty business. However, growth is both important and inevitable for a new beauty business. The goal soon becomes maintaining your regular customers while constantly growing the brand. So, how is a salon owner supposed to make it work? Turn to salon marketing! Ensuring outreach and retention happens through targeted marketing and market-focused thinking. Finding the best way to extend that focus is often a major hurdle for business owners. Fortunately, salon owners have plenty of tricks at their disposal. Here are four of the most impactful marketing techniques for beauty business owners. Social Med...
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7 Best Practices for Your Memorial Day Email Campaign
8May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

7 Best Practices for Your Memorial Day Email Campaign

By Kaleigh Moore May 4, 2023 Memorial Day is a federal holiday in the United States that occurs on the same day each year—the last Monday in May. It’s also one of the most popular in the United States, along with Thanksgiving and Veterans Day: According to Statista, Memorial Day has a popularity rating of 80%. But the question is: why is Memorial Day so important for marketers? Well, here is the thing: Memorial Day is also considered an unofficial starting point for summer, and with time, it became known for some of the biggest sales of the year. Moreover, consumers tend to shop more during holidays, especially online.  If you’re looking for ways to enhance your Memorial Day email marketing campaigns, this post is for you. We’re sharing best practices, ideas, and examples ...
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Creating a Journey to Customer Satisfaction
5May By DigitalMarketerNo Comments
Advocate, Ascend, awareness, Blog, Convert, Customer avatar, customer avatar canvas, customer journey map, customer value journey, Customer Value Journey®, Digital Marketing, digital mkt, email outreach, engagement, Excite, Internet marketing, Online Marketing, optimization, Optimization Resources, Promote, Subscribe

Creating a Journey to Customer Satisfaction

Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are placing a higher value on the overall shopping experience than ever before.  The way your brand presents itself at various touch points is a major factor in conversions. Customer journey optimization works to raise overall customer satisfaction (CSAT) and promotes growth in your business.  What is customer journey optimization? Optimizing the customer journey involves mapping out and analyzing every touchpoint in the buying process. You can then improv...
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From Vanilla to Wow: Using Personalized Emails to Speak to Your Audience
3May By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email personalization, Internet marketing, Learn, Online Marketing

From Vanilla to Wow: Using Personalized Emails to Speak to Your Audience

By Sean Tinney May 2, 2023 Let’s play a role-playing game. In this game you’re a fitness coach who’s trying to increase revenue through a virtual fitness class. To increase your class registrations you naturally use email marketing because that’s your most effective and profitable way to communicate with your audience.You send two emails to identical twins, Melissa and Jessica. These twins share the same likes, dislikes, and attend about 50% of your classes. They both most recently attended your class “Pop Diva Pilates”, a Pilates-inspired workout set to the tunes of pop stars like Ariana Grande and Taylor Swift. You send Melissa an email with subject line: “Melissa, Join me for a fitness class tonight” And Jessica gets this subject line: “Let’s work out with the beats...
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Revolutionize Your Marketing Strategy with Podcasting
30Apr By DigitalMarketerNo Comments
Advocate, Ascend, awareness, Blog, content marketing, Convert, customer value journey, Customer Value Journey®, cvj, Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, engagement, Excite, Internet marketing, Marketing Strategy, Online Marketing, podcast, podcasting, Promote, Subscribe

Revolutionize Your Marketing Strategy with Podcasting

Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for my brand. That’s why I decided to leverage the power of podcasting by launching the Creative Visionaries Podcast as a part of my overall marketing strategy at Creative Marketing. To create a targeted and effective podcast marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for their brand, businesses can turn to DigitalMarketer’s Custo...
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Build Emails Faster and with Less Distraction
29Apr By Chris VasquezNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Updates

Build Emails Faster and with Less Distraction

By Chris Vasquez April 28, 2023 You know the wonderful feeling when you’re on a roll writing and the words are coming easily? That feeling is called flow. The psychologists Mihaly Csikszentmihalyi described flow as: Being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you’re using your skills to the utmost. One of our main goals is to keep you focused on writing your message when you’re in that flow state. Today we’re releasing an update to the message editor that will help keep you in your writing zone when you want to add content or style text in your message. This menu is great — I like that I do...
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19 Best Free Microsoft Excel Templates for Marketing & Sales
27Apr By cstec@hubspot.com (Carly Stec)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Excel, Internet marketing, Online Marketing, PPC

19 Best Free Microsoft Excel Templates for Marketing & Sales

If you’d like to expedite data analysis and reporting, then using a sales or marketing Excel template is an excellent option. Whether you’re looking for a sales dashboard or a marketing planner, Microsoft Excel will easily allow you to create one with your company’s data — all you need is the right template. To help those of you looking for a way to sharpen your Microsoft Excel skills, we've put together a detailed list of templates you can start using in Excel to simplify your sales and marketing tasks. These templates will have you making strides in no time. Know what's even better? You can download a kit of Excel templates in one fell swoop. Free Excel Spreadsheet Templates Marketing Planner Excel Template Excel Marketing Budget Tem...
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Unleashing the Power of AI
25Apr By Lauren PetrulloNo Comments
ai, AI Marketing, AI tools, benefits of AI, Blog, Digital Advertising, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing, Online Marketing

Unleashing the Power of AI

Artificial Intelligence seems to be everywhere we look – from streaming services to self-driving cars and virtual assistants — it’s the talk of the town! But what exactly is AI? And how can it benefit businesses and their customers? Let’s take a closer look at artificial intelligence meaning, its rise in popularity, and the advantages and disadvantages of artificial intelligence to determine if incorporating this innovative tool is right for you. What Is Artificial Intelligence? Simply put, Artificial intelligence, or AI, is a form of computer programming which enables machines to “think” like humans. This intelligence can be used to process data, solve problems, and make decisions automatically. AI uses algorithms that analyze and interpret large amounts of data from variou...
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100+ Amazing Subject Line Examples
24Apr By Kelly ForstNo Comments
content ideas, Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, subject line

100+ Amazing Subject Line Examples

By Kelly Forst April 20, 2023 They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure for a seemingly short line of text.So you may be wondering, what to put in the subject line of an email? While there is no secret to the perfect subject line, there are a few words and phrases that can help get more eyes on your emails. Create a sense of urgency Getting people to take action from your email can be difficult. There’s a lot that goes into getting more opens and clicks. Creating a sense of urgency is one of those things that can have a big im...
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6 essential tips to get the most out of Mother’s Day email marketing this year
19Apr By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

6 essential tips to get the most out of Mother’s Day email marketing this year

By Kaleigh Moore April 18, 2023 Psst. Hey. Did you forget Mother’s Day is coming up? If your heart just jumped up into your throat, you know the power of the Mother’s Day season. It’s the day on the calendar no one wants to forget.And people aren’t forgetting it. Mother’s Day saw a record $31.6 billion in extra spending in 2022. It’s one of the most underrated sales seasons of the year. Want to make the most of the Mother’s Day email season, but don’t know how? You don’t need to be in a niche market to do it. Here are our ideas for imbuing your newsletter with that heart-into-the-throat urgency we just gave you: Play into the limited timeframe Mother’s Day sneaks up on many of us. Then, just as quickly, it’s gone. There’s no “Black Friday” for Mother’s Day, no “Cyber...
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Discrepancies Experienced by Black Content Creators (Expert Insight)
17Apr By fneedle@hubspot.com (Flori Needle)No Comments
Breaking the Blueprint, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Discrepancies Experienced by Black Content Creators (Expert Insight)

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. (more…)
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Start an email list: A guide to getting your first 100 subscribers
14Apr By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, grow email list, Internet marketing, Learn, Online Marketing

Start an email list: A guide to getting your first 100 subscribers

By Kaleigh Moore April 13, 2023 A thousand subscribers. It’s a heck of a goal. We’ve even outlined a plan to get to a thousand subscribers before. But a round number like a thousand can also be overwhelming. What if you only have 50 combined followers on Twitter and LinkedIn? What if you’re having enough trouble just getting started with this whole newsletter thing?Then it will help if we can break it down even more. The most important subscribers you’ll ever have, after all, are your first ones. They’re the subscribers that gush about your newsletter, tell their friends, and represent the community that new subscribers can join. Let’s tackle the smallest (and most important) step in your newsletter community journey: how to start an email list that attracts your first 100 su...
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From Clicks to Conversions: Create Content that Boosts Engagement
11Apr By Guarav SharmaNo Comments
Blog, content, content creation, content marketing, Digital Marketing, digital mkt, Drive More Traffic, email outreach, engagement, facebook, instagram, Internet marketing, Marketing Strategy, Online Marketing, Social, social media, social media marketing, Traffic Generation, twitter

From Clicks to Conversions: Create Content that Boosts Engagement

Looking to create awesome social media content to boost engagement? It’s a given that creating engaging social media content is crucial for building a strong online presence, engaging your audience, and growing leads and sales.  But how do you get it right? Here are some tips and examples. 9 Tips To Create Social Media Content That Boosts Engagement Start by creating professional and compelling social media profiles. Then use these tips when creating content.  1. Know Your Audience Knowing your audience is the key to marketing success, whether it’s in email personalization or creating tailored social media content.  For instance, Canva creates tailored messages for each of its target groups. This is a post for nonprofits. And here is content created for teachers....
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Survey success: How I increased my response rate by 116% and you can too!
10Apr By Chris VasquezNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, surveys

Survey success: How I increased my response rate by 116% and you can too!

By Chris Vasquez April 7, 2023 One of the best things about having an audience in email is how easy it can be to get feedback. People have the expectation that email is a two way street and I’ll routinely get folks replying to my newsletters when they read something interesting (or when I mess something up!). It’s no surprise that many people survey their audience to learn more about them, what they like and dislike, and how to better serve them. Heck, we survey our own audience – you may have gotten one of those survey emails from us in the past.One of the questions I always ask before sending a survey is, “how can we make it as easy as possible for someone to respond to this survey?” Recently, I ran an experiment that completely blew me away and doubled the response rate to...
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Authenticity vs AI: How to Stand Out from the Noise!
6Apr By Mickey AndersonNo Comments
ai, AI Marketing, Blog, campaigns, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing

Authenticity vs AI: How to Stand Out from the Noise!

How to build a content campaign that drives sales quarter after quarter.  We all know the importance of creating content– but creating content for the sake of it doesn’t often result in increased sales. Content campaigns are a great way to engage your audience, build brand awareness, and drive sales quarter after quarter. In this article, you’ll learn how to create a 90-day content campaign that will deliver lasting value to your business, move prospects through the customer journey more efficiently and effectively, and drive sales! Let’s get started! 6 Levels of Customer Awareness As your prospects move through the customer journey, their awareness of your brand and offer increases. In 1966 Breakthrough Advertising, marketer and author Eugene Schwartz identified five stag...
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Boost Your Email Engagement with 8 Impactful Copywriting Techniques
5Apr By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

Boost Your Email Engagement with 8 Impactful Copywriting Techniques

By Kaleigh Moore April 4, 2023 Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? How do I get them to take action? Did they even *see* me in their inbox? Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind them to read your emails and click your links.Fortunately, you don’t have to do anything so drastic. By following some basic rules of email marketing copywriting, you can dramatically increase your email engagement and get subscribers to take action. Here are a few email copywriting best practices you can start using right away. Use a conversational tone Your goal is to communicate. This starts with everyday language, short...
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Email automation for beginners: See how to get better results in less time
31Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email automation for beginners: See how to get better results in less time

By Sean Tinney March 28, 2023 Imagine this: Your best email content is delivered automatically to your audience at the perfect time. You don’t need to lift a finger. You watch revenue flow into your bank account. Your business grows. You optimize your automation. More revenue flows into your bank account each month.Now, you’re saving hours and making more money . . . and it’s automatic. That’s the power of email automation. However, there’s one hurdle which often prevents people from using automation –– the fear that it’ll be too difficult to get started. So, to help you get a better grasp on email automation, why it’s important and how it can help you get the incredible results you want, here’s a quick guide to email automation and how to use it. What is email au...
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What Is AIO? The New Model Revolutionizing Content & Predictions About AI
28Mar By Julia McCoyNo Comments
ai, AI Marketing, AIO, Blog, content, content marketing, Digital Marketing, digital mkt, email outreach, future, Internet marketing, Marketing, Marketing Strategy, Online Marketing

What Is AIO? The New Model Revolutionizing Content & Predictions About AI

In 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human.  It’s 2023, and we’re officially here. 82% of marketers believe that AI will be the future of marketing—in fact, many of them already believe AI writes better than a human (Capterra study). Well, with ChatGPT flying past 100 million users in just two months…we’re living in the future. AI is revolutionizing the way we work, think, and create.  I joined Content at Scale as the VP of Marketing this January in a bold move of ‘adapting or die’ for my career in content—one month in, what I’m seeing, learning, and facilitating for marketers and teams is blowing my mind. Let’s talk about it. Reduce Content Overhead Costs and Frustrations ...
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8 Email Editing Improvements That Make Writing Emails Super Fast in AWeber
26Mar By Chris VasquezNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Updates

8 Email Editing Improvements That Make Writing Emails Super Fast in AWeber

By Chris Vasquez March 23, 2023 Email is an effective and intimate way to connect with your audience. You put thought, effort, heart and soul into the messages you send to build connections, share what you’ve made, and ultimately earn a living. The last thing you want to be thinking about while writing a message is how the editor works. One of our core values at AWeber is to listen to what people say about us and invite feedback, so we asked how we could make the editing experience faster and easier. We got a bunch of great feedback and today we’re giving you access to try out the updated email editing toolbar.Controls are always available right where you need them We heard that it could be tough finding styling controls like text alignment and making bulleted lists becaus...
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Spring Email Inspirations You Can Use Today To Create Amazing Campaigns
22Mar By Sean TinneyNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Spring Email Inspirations You Can Use Today To Create Amazing Campaigns

By Sean Tinney March 21, 2023 Use the change of season to your advantage, and add spring-related topics and themes to your emails. The reason: Seasonal emails tend to have higher open rates because they create a sense of urgency among readers. (If they don’t open it now, they’ll miss out!) 5 spring email ideas Here are five creative email ideas to try this spring in order to drive more opens, clicks, and sales.1 – Change up your subject lines Add the word “spring” or spring-related topics to your subject line so your subscribers know the content inside is timely and relevant. Or if you send out a monthly newsletter, add the month — March, April, or May — to the subject line. That way your readers understand that the info is seasonal, and won’t be pertinent the follow...
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How to Structure a Marketing Dream Team for Any Size Company
20Mar By bcoleman@hubspot.com (Basha Coleman)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Jobs, Online Marketing

How to Structure a Marketing Dream Team for Any Size Company

As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you're facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you're in luck. (more…)
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How An Email Marketing Funnel Works From Prospect To Loyal Customer
17Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, Learn, Online Marketing

How An Email Marketing Funnel Works From Prospect To Loyal Customer

By Sean Tinney March 16, 2023 You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time.Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? The marketing funnel is a tool that helps you visualize the customer journey, or the path a prospect takes as they become familiar with your company, from introduction to conversion (and hopefully beyond).Your marketing fu...
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Fitness coach increased subscribers 100%
12Mar By AWeberNo Comments
case study, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Success

Fitness coach increased subscribers 100%

About Zumba with Alycia, Fitness Coach Alycia is a licensed Zumba Instructor. Her in person and online Zumba with Alycia classes are designed with modifications and fitness variations to cater to all participants from beginner to expert. Problem Alycia was using a sign up form linked to her Facebook page as a way to capture interest subscribers. The problem was the sign up form didn't include additional information about Alycia's classes, so visitors didn’t see the reasons why they should sign up for her email list. Solution Alycia was able to increase sign ups by creating a sign up landing page that increased interest by showing upcoming Zumba events. Feature: Landing page builderTime to set up: 10+ minutes Results 100% increase in email subscribers ...
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Fractional-CMOs Don’t Need to Be Scared of AI
9Mar By Casey StantonNo Comments
ai, AI Marketing, AI tools, Blog, Casey Stanton, Digital Marketing, digital mkt, email outreach, fractional CMO, Internet marketing, Marketing Agencies, Marketing Management, Online Marketing

Fractional-CMOs Don’t Need to Be Scared of AI

AI will not fundamentally change your role as a Fractional CMO, despite what the masterminds and gurus are selling. Are You Scared of AI? This feels like January of 2020, when the pandemic was just starting to get some attention. I remember going to my gym in Fishtown, Philadelphia and talking with the owner about this “weird virus thing.” He didn’t think it was going to be a big deal. I thought there might be a lock-down until July 4. Obviously neither of us were right. That’s where we are with AI. There are some people freaking out about how everything is going to change. And others who are utterly clueless. I think academia is getting pretty worried about the implications of students writing theses and essays with a few prompts. Similar to the revolution Wikipedia brou...
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From awareness to action: how to raise money for nonprofits
2Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

From awareness to action: how to raise money for nonprofits

By Sean Tinney March 2, 2023 Whether you’re a nonprofit or someone looking to support them, learn how to raise money for nonprofits and build donor relationships that stand the test of time. Donations are the lifeblood of nonprofit organizations. But to secure them, you need a solid fundraising strategy. Maybe you’re looking to start a nonprofit. Or perhaps you’re an established organization or business looking to raise funds on their behalf. Whatever your situation, there are many ways you can encourage people to donate. In this post, we’ll show you how to raise money for nonprofits while building lasting donor relationships.First, let’s look at what nonprofit fundraising is and why it’s so important. What is nonprofit fundraising? Nonprofit fundraising is the process...
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Does human-written or AI-generated content perform better?
26Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Does human-written or AI-generated content perform better?

By Sean Tinney February 22, 2023 We tested an email written by a human versus one written by artificial intelligence, discover which is better for your emails. Artificial intelligence (also referred to as AI) is taking over. It is everywhere from social media, digital assistants, chat bots, to the transportation industry. It’s even in food services. Have you seen these AI-robot fast food restaurants? As the use of artificial intelligence continues to expand, it’s no surprise that it has made its way into email marketing. One area in particular where AI has been gaining attention is in the creation of email content. While human-written emails are what we all know and have written for years, many marketers are turning to AI-generated content. But is this better? Surely people ...
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The Intelligent Content Revolution: How AI is Driving the Next Wave of Marketing
23Feb By Joshua LeeNo Comments
ai, AI Marketing, Blog, chatgpt, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The Intelligent Content Revolution: How AI is Driving the Next Wave of Marketing

You’ve probably seen it all over the internet… making waves on just about every social media platform out there.   Artificial intelligence, let me rephrase that – CHATGPT3. The monster that has awakened Microsoft to invest $10 billion. But why? Does Microsoft truly believe that AI will change the way we consume information and produce it?  Or the even bigger question… Will artificial intelligence replace us as humans in the content marketing world? 🌎 Well, stick with me for a sec, because the answer isn’t as simple as “yes you should be afraid of AI replacing humans” or “you shouldn’t worry about your job.”   What is AI Anyways? Researchers in the field of AI strive to create systems that can perform tasks that typically require human intelligence.   These task...
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Write better email in less time using Link Previews.
21Feb By Chris VasquezNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Write better email in less time using Link Previews.

By Chris Vasquez February 15, 2023 Link previews in the AWeber message editor make your emails better while saving you time. Picture this: you’re rushing to meet a deadline to send your newsletter. You’ve got your content written and your audience is waiting to hear from you but the thought of manually dragging-and-dropping multiple images, buttons, and text elements is making your head spin. You need help, and fast. Look no further. With Link Previews, you have the ability to turn a simple URL into a block of well-designed, linked-up content, a video thumbnail, a cta button, or hyperlinked text, with just a single click.How Link Previews can help you right now Save a meaningful amount of time writing your curated newsletter. Curated newsletters are an effective, relative...
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20 Easy ways to get email addresses for your marketing
16Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, list building, Online Marketing

20 Easy ways to get email addresses for your marketing

By Sean Tinney February 16, 2023 Wondering how you can get email addresses to build your email marketing campaign? Try these easy email marketing tips from AWeber. Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. But first you need a list of subscribers to send emails to. Whether you lack the time or the know-how to create quality emails, there are plenty of challenges that can prevent you from developing a healthy email list.How to get emails for marketing Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of email marketing. We’ve gathered the best email list building tactics to grow sub...
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How to Make Money with Email Marketing
11Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Make Money with Email Marketing

By Sean Tinney February 9, 2023 Here are 10 proven ways to cash in on the emails you’re sending out. When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads . . .   It’s email.Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list? Then follow these 10 proven ways to make money with email marketing. Sell a product or service Offer a paid newsletter Sell other people’s products Upsell premium or exclusive products Cross-sell related products Get repeat purchases ...
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The Rise of Web3 in Web Design: 8 Ways Website Development Will Change Forever
8Feb By Adrian BoyselNo Comments
Blog, content creation, content creators, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, outsourced marketing team

The Rise of Web3 in Web Design: 8 Ways Website Development Will Change Forever

Are You Prepared for the Shift in Website Design with the Rise of Blockchain Technology?” Let’s take a deep dive into the exciting future and world of web3 blockchain technology, and its impact on website design and development. I’m going to provide you with real-world examples, and by the end you should have a clear and concise explanation of how decentralization, data management, and interactions will work in the future of websites. I’ll be sharing what I’ve learned about the benefits of adopting these technologies, including increased security, website personalization, and user control. If you want to stay ahead in the field of website design and understand the future of the industry then this article is a must-read. The way we build websites now is changing! The wa...
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8 Best Email Subject Line Generators
7Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, subject line

8 Best Email Subject Line Generators

By Sean Tinney February 1, 2023 Get our pick for the top 8 best email subject line generators. Now increasing your open rates has never been easier (and smarter). Writing a good subject line is a fine art that could mean the difference between your email being opened or ignored. In fact, some of the most impactful split tests we run at AWeber are subject line tests. Why? Because the more people that open your email, equals more people reading your content which eventually equals more clicks. It can be tough to write a subject line that captures enough attention to get someone to open, especially when you first start building an audience. Heck, even seasoned email marketers struggle creating the perfect subject lines.As a result, lots of subject line generators have been buil...
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Presidents Day marketing, email and social media ideas to boost your sales and engagement
2Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

Presidents Day marketing, email and social media ideas to boost your sales and engagement

By Sean Tinney February 2, 2023 Get all the inspiration and tips you need to have a successful Presidents Day marketing campaign. Presidents Day is a golden opportunity for your business to boost sales and connect with your customers. Whether you’re a nonprofit, personal coach, sell music online, or sell through Etsy, there are many ways to capitalize on this holiday and make the most of the increased consumer spending that comes with it.  According to a study conducted by the National Retail Federation, shoppers spent an average of $139 on Presidents Day which is about 25% more than on an average day. This is likely due to the popularity of the holiday, which encourages shoppers to take advantage of the sales and discounts offered by retailers.To help you thrive this holid...
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8 creative Valentine’s Day marketing ideas to boost sales
28Jan By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

8 creative Valentine’s Day marketing ideas to boost sales

By Kelsey Johnson January 26, 2023 How to delight your customers (and make more sales) this Valentine’s Day. Valentine’s Day is the time to show some love to your customers and give them a little pick-me-up after the long, cold winter. Six weeks have passed since the holiday season, and everyone is ready to celebrate something again. It’s time to give your customers the chance to treat themselves and those they love this Valentine’s Day. But let’s face it, as an ecommerce business, the competition can be fierce. That’s why we’ve put together a list of 8 unique and inspired Valentine’s Day marketing ideas to help you stand out from the crowd.From personalized gift sets to Valentine’s Day themed giveaways, we’ve got your back. These ideas will help you increase sales, create b...
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15 Fundraising Ideas to Try This Holiday Season
27Jan By Meredith WilshereNo Comments
Digital Marketing, digital mkt, email outreach, Holiday Marketing, Internet marketing, Online Marketing

15 Fundraising Ideas to Try This Holiday Season

The holiday season is fast approaching, bringing with it the opportunity to fundraise for your charity, nonprofit, or school. Fundraisers are great opportunities for nonprofit members to learn more about their communities and donors. If you’re looking to try something new, here are a few new ways to fundraise this holiday season: Holiday Fundraising Ideas Organize a fun run. Host a raffle. Run a paint night. Organize bingo. Host a virtual game night. Offer a dance workshop. Organize a virtual workout class. Bowl at the local alley. Run a virtual drink-making class. Produce a concert series. Host a bake sale. Gather donors for a dinner. Organize a trivia night. Organize a virtual meditation session. Create a holiday book. 1. Organize a fun ru...
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Storytelling: The Secret Sauce to Making More Sales With Email Marketing
25Jan By Emilia TanaseNo Comments
Blog, copywriters, copywriting, Digital Marketing, digital mkt, email, email campaign, email copy, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, Online Marketing, sales, sales funnel, sales tips, write ad copy

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email like this: They use discounts as their main strategy to persuade customers to buy. But what happens when your customer’s whole inbox looks like the picture above? The inevitable: they stop paying attention to your emails. Because here’s the thing. Why would they open your emails if they can already predict the content inside? Why would they buy now when they can clearly see you’ve got discounts all the time? And, most importantly, why would they pick your brand ov...
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Searchable, sortable, and mobile-friendly pages
23Jan By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, New Features, Online Marketing, Updates

Searchable, sortable, and mobile-friendly pages

By Kelsey Johnson January 18, 2023 AWeber has been upgrading some pages in your account. It’s now a breeze to find and manage your landing pages, campaigns, tags, lists, and imports. According to a recent survey we did, people who use AWeber love that it’s easy to navigate. It only takes a few clicks to get to any section you need to access — from landing pages and email drafts to subscriber information and web push notifications. We’ve been working on making it even easier.Many of your pages — like your list of landing pages or tags — have a new interface and more functionality. They’re searchable, can be filtered based on status, and are easy to read on a desktop or mobile device. Secondary information, like previews and settings, is stowed away until you need it. Plus,...
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Four Sales Tools To Use During This Economic Downturn
20Jan By Ann SmartyNo Comments
ann smarty, Blog, customer value journey, cvj, Digital Marketing, digital mkt, email outreach, Funnels, Internet marketing, Lead Generation, Marketing Strategy, Online Marketing, sales funnel

Four Sales Tools To Use During This Economic Downturn

When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead. Here are the tools that help you close more sales by utilizing your current tricks and contacts, i.e. without investing more in marketing: 1. Walnut.io: Make the Most of Your Product Demos Product demos are the most powerful sales tools. But they are also the most challenging tools because they often require design skills and live presentations. The result is often unpredictable making it difficult to identify what went wrong with different prospects and how to improve your process. Walnut is an innovative tool that helps sales reps create personalized and interactive product demos that close deals. Its key features include: Create personalized and engag...
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Modernized pages: They’re searchable, sortable, and mobile-friendly
19Jan By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, New Features, Online Marketing, Updates

Modernized pages: They’re searchable, sortable, and mobile-friendly

By Kelsey Johnson January 18, 2023 AWeber has been upgrading some pages in your account. It’s now a breeze to find and manage your landing pages, campaigns, tags, lists, and imports. According to a recent survey we did, people who use AWeber love that it’s easy to navigate. It only takes a few clicks to get to any section you need to access — from landing pages and email drafts to subscriber information and web push notifications. We’ve been working on making it even easier.Many of your pages — like your list of landing pages or tags — have a new, modern interface and more functionality. They’re searchable, can be filtered based on status, and are easy to read on a desktop or mobile device. Secondary information, like previews and settings, is stowed away until you need it. ...
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10 ways AWeber beats Revue
14Jan By Pam NeelyNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

10 ways AWeber beats Revue

By Pam Neely January 10, 2023 Revue is shutting down soon. See why AWeber is the best new home for your newsletter. The email newsletter service Revue is sunsetting. Their latest announcement about it says “from January 18, 2023, it will no longer be possible to access your Revue account. On that date, Revue will shut down and all data will be deleted.” In these last days before Revue shuts down, you need to find a new home for your newsletter.AWeber is the best choice.  Here are the three biggest reasons why: Our expert team can migrate you from Revue and have you ready to send your next newsletter. Test drive it for free: AWeber has one of the most generous free plans in the industry, letting you send emails and newsletters to up to 500 subscribers. Our free plan al...
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2022 Year in Review: The Best Tools for a Productive New Year
9Jan By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, New Features, Online Marketing, Updates

2022 Year in Review: The Best Tools for a Productive New Year

By Kelsey Johnson January 5, 2023 Catch up on our year full of newly released features and functionality, built for you. We had an enormous year of releasing features and functionality in the AWeber platform in 2022 — every one dedicated to making your life easier. Learn about all the updates we’ve added throughout the platform that make content creation faster (or automatic), make automation better and more personalized, and make navigating and managing your account easier and more intuitive.What’s new in 2022 Write and design your emails faster The experience of editing messages has changed so much from what it was at the beginning of 2022. Crafting your emails is more intuitive and streamlined, and you can even write an entire message without using the mouse (only t...
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Birthday emails: How to boost subscriber loyalty and make more sales
4Jan By Sean TinneyNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Birthday emails: How to boost subscriber loyalty and make more sales

By Sean Tinney January 3, 2023 Not sending birthday emails to your subscribers? You could be missing out on an opportunity for better subscriber loyalty, more engagement, and more sales. Imagine it’s your birthday… You roll over in bed and grab your phone, sifting through texts and emails wishing you well on your special day. In your inbox, there’s a message waiting for you with a free offer, just for you, to help you celebrate.Now, how do you feel? Appreciated? Special? Well, that’s the point of a birthday email: to make your subscribers feel special. Birthday emails are a great experience for your subscribers, but as a marketer, you’ll get plenty of benefits from them as well. According to Experian, birthday email campaigns have a: 342% higher revenue per message ...
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Why Content Marketing is the Only Marketing Left
1Jan By Lindsey MillerNo Comments
become a content marketer, Blog, content marketer career, content marketing, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email outreach, Internet marketing, Online Marketing

Why Content Marketing is the Only Marketing Left

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright. Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in your product. This approach subjects consumers to marketing messages they don’t want.  Content marketing is inbound. It’s about creating and sharing content that helps consumers achieve their goals without asking for anything in return. Who can say no to free help? Consumers can now research their challenges online, increasing content’s value. When you share information that helps consumers live better, they will keep coming back for more. And when they need a product or ...
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Everything you need to send the perfect Happy New Year email
31Dec By Pam NeelyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Everything you need to send the perfect Happy New Year email

By Pam Neely December 30, 2022 A Happy New Year email campaign is the perfect opportunity to connect with your audience, offer the right product at the right time, or share how grateful you are for their support. New Year’s email campaigns deserve as much fanfare as any other holiday email campaigns. And yet, so much time and energy goes into planning and executing Black Friday, Cyber Monday, and Christmas email promotions that poor New Year’s often gets forgotten. Don’t let that happen this year. New Year’s is a great opportunity to connect with your subscribers and kick 2023 sales off with a bang.  You don’t have to start from scratch to do it, either. To help you save time, AWeber has made several New Year’s-themed email templates. They’re mobile-friendly, easy to edit, a...
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What Services Should I Offer As a Copywriter?
28Dec By Alex CattoniNo Comments
Blog, copywriting, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

What Services Should I Offer As a Copywriter?

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way… And because of that… we tend to sort of be good at… a lot of things? Or at least that’s what your clients probably think. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! So the question is this: where do you draw the line? As a copywriter, what jobs should you actually be doing? Well, the great thing about being a freelance copywr...
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10 New Year’s marketing campaigns to boost early sales in 2023
26Dec By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, ecommerce, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

10 New Year’s marketing campaigns to boost early sales in 2023

By Kelsey Johnson December 22, 2022 Get a jump start on 2023 revenue with easy, effective marketing campaigns for your small business. Every holiday is an opportunity to make more sales — and New Year’s is one of the best. In the new year, your customers and prospects prioritize new beginnings and life improvements. And no matter what you sell, there’s an opportunity for you to make a splash, especially after you’ve got proven ideas for New Year’s marketing campaigns. No matter what you sell, or how you want to promote your work, at least a few of these New Year’s marketing campaigns can work for you. Highlight the best of 2022 Run a New Year’s challenge Sell product bundles Survey your customers Share your own New Year’s resolutions Offer a yearly subscriptio...
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How Ecommerce Transformed Marketing  – DigitalMarketer
23Dec By Grace LauNo Comments
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

How Ecommerce Transformed Marketing  – DigitalMarketer

It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts.  So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy. Then we can start to understand why marketing has had to adapt to new digital techniques. What is eCommerce and How Has it Impacted the Economy? Since the early 2000s, the ecommerce market size has been growing rapidly. It only keeps accelerating, too. According to Insider Intelligence, US ecommerce sales are predicted to pass $1 trillion in 2022. Worldwide, they exp...
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2023 Email Marketing Trends: Predictions from 20 Experts
21Dec By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

2023 Email Marketing Trends: Predictions from 20 Experts

By Kelsey Johnson December 19, 2022 Learn the 11 email marketing trends experts believe are going to be big in 2023. 2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most:  What: Creators have already been moving their audiences to email in 2022 to contend with a fear of temporary social media bans and the drive to build closer connections. But 2023 could very well mark the switch from forward...
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25 brilliant lead magnet ideas to grow your email list right now
16Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, lead magnets, Learn, Online Marketing

25 brilliant lead magnet ideas to grow your email list right now

By Sean Tinney December 15, 2022 Looking for inspiration for your next lead magnet? Take a look at these clever examples to help grow your email list. Creating a killer lead magnet is one of the best ways to get more email subscribers. And creating that lead magnet will be easier if you have plenty of lead magnet ideas. What’s a lead magnet? A lead magnet is something you give people when they subscribe to your email list. It can be anything – an ebook, an email series, or access to a webinar recording. It just needs to be something your subscribers are willing to exchange their email address for. The question is, then… what do your ideal subscribers want?  A lot of people struggle with this. Maybe you struggle with it, too. Or maybe you’re worried that creating a good le...
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How to Create Evergreen Content That Generates Traffic to Your Site
8Dec By Chris BournelisNo Comments
Blog, content, content marketing, copywriting, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, traffic

How to Create Evergreen Content That Generates Traffic to Your Site

Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending topics, which can drive traffic, but only for a limited time. According to HubSpot’s State of Marketing Trends Report (2022), 83% of marketers say it’s better to focus on quality rather than quantity of content, even if it means publishing fewer blog posts. But if your content depends on trending topics, how can you create quality content that lasts? Enter evergreen content. First, let’s be honest; creating evergreen content isn’t a walk in the park. M...
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How to write irresistible sales emails your customer can’t wait to order from
7Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to write irresistible sales emails your customer can’t wait to order from

By Sean Tinney December 5, 2022 Learn how to write a sales email that effectively promotes your product and wins you more business. Email is your most powerful digital tool for sales. Wait, really?Yes! 60% percent of consumers have made a purchase as a result of an email they received from a brand. That beats out sales from social and direct mail, making email your most effective sales tool. But there’s more to it than just sending an email with a product or service you want to sell. There’s a strategy for creating a sales email that actually gets results. Not sure how to create an effective sales email? After reading this post, you’ll know how to write a sales email that gets opened, gets clicks, and gets sales. Jump to a section: Create catchy sales email subj...
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My experience starting a nonprofit
2Dec By Zac GeryNo Comments
Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, landing page builder, Learn, Online Marketing

My experience starting a nonprofit

By Zac Gery December 1, 2022 These are the resources and tools I’ve used to launch and grow my nonprofit, Second Wind Bicycles, over the last two years. In 2021, during the pandemic, the used bicycle market was alive as people sought outdoor activities to escape cabin fever. This impacted organizations such as the Milford Advocacy for the Homeless.  After hearing about their struggle to locate bicycles, I started my own hunt. The more success I had the harder it drove me. I reached out to other homeless shelters and organizations and found this was a common unfilled need. My nonprofit, Second Wind Bicycles, was born.With a steady stream of bicycles flowing in, it was time to define our mission and make things official. Our mission is to locate used bicycles, repair them, and...
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How to Cure “Lonely Marketer Syndrome”
29Nov By Mark de GrasseNo Comments
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Marketing Agencies, marketing career, marketing careers, Marketing Management, Marketing Skills, Online Marketing

How to Cure “Lonely Marketer Syndrome”

If you feel lonely as a digital marketer, you are not alone. According to an ongoing survey conducted by CareerExplorer, marketing managers rate their career happiness at 3.1 out of 5 stars, which puts them at the bottom 40% of careers. Why would a job that involves the most entertaining and fun aspects of business, that being growth, change, and interaction between business and customer, lead to such an unsatisfactory rating? Further, how could a job that is perfectly suited for remote working still rate so low? Why Marketers Are Unhappy There are lots of reasons why someone could be unhappy with their job, but for now, let’s focus on the five core factors that generated a 3.1 star rating for marketing management. We’ll expand it a bit to accommodate soloprenuers/consulta...
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Marketing Skills You Must Have in 2023
24Nov By Ann SmartyNo Comments
Blog, community building, content marketing, Digital Marketing, digital marketing skills, digital mkt, email list, Email Marketing, email outreach, Internet marketing, marketing automation, Marketing Skills, Online Marketing, PPC, Project Management

Marketing Skills You Must Have in 2023

Are you looking to build a career in digital marketing? You are on the right track! According to Grab Jobs, digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Digital marketing is a broad feld that includes lots of customer-attraction tactics and platforms, so the list of required skills may be diverse. Here are top marketing skills that will be in high demand on 2023: Search Engine Optimization Organic visibility is the most sought-after marketing channel out there. In fact, if you search Linkedin Jobs for “Digital Marketing”, the results page is dominated by SEO job openings: And it is understandable: Every brand, big and small, is seeking traffc from organic se...
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Create beautiful emails in half the time with AWeber’s new Magic Links
23Nov By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, New Features, Online Marketing, Updates

Create beautiful emails in half the time with AWeber’s new Magic Links

By Kelsey Johnson November 17, 2022 Cut the time it takes to create your emails in half. Simply paste in a link to share content like articles, product pages, and videos. Better emails, in less time?  Yes. We’re proud to announce Magic Links, a Message Editor update that can save you tons of time creating your emails.  Instead of fussing around with different content blocks, you can now easily share content like articles, product pages, and videos in your emails — just by pasting in a link. With Magic Links, the AWeber Message Editor automatically expands links into preview cards with design options. How does it work? Just drag the Feed element into your email and it’ll magically expand your links to show any web page’s title, description, and image — instantly. No ...
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The 5 Most Effective Digital Marketing Strategies to Try In 2023
19Nov By Firaol BirhanuNo Comments
Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, marketing careers, Marketing Skills, Marketing Strategy, Online Marketing, social media marketing

The 5 Most Effective Digital Marketing Strategies to Try In 2023

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies. You do digital marketing and you want to be successful, right? If so, you need a strategy, it’s essential because it will help you in expanding your business. And most importantly, a digital marketing strategy may help a company outperform its competitors. The Objectives of Digital Marketing Strategies With the use of online resources, m...
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The best email marketing tips from today’s top marketers
18Nov By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

The best email marketing tips from today’s top marketers

By Sean Tinney November 17, 2022 More and more emails continue to hit the inbox. To ensure your emails don’t get lost, here are tips from top marketing experts to help you stand out. 319+ billion. That’s the estimated total number of business and consumer emails that are sent per day. Talk about steep competition in the inbox. But there are certain marketers whose messages rise above the rest. They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment).So how do these masters do it? To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips. Tip 1: Use webinars to grow your list  “We’v...
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How to Gain More Customers Online
15Nov By Jenna BunnellNo Comments
Blog, content marketing, Digital Marketing, digital mkt, email outreach, free traffic, Internet marketing, Marketing Skills, Marketing Strategy, Online Marketing, organic, organic traffic, Social, social media, social media marketing

How to Gain More Customers Online

Image sourced from Startup Bonsai You already know how powerful social media and social media platforms are. After all, there are billions of people using them, around 4.59 billion in 2022 and that number is expected to grow to 5.85 billion by 2027. That’s the majority of the world’s population within reach of any and all of your marketing efforts.  Your customers read your social media posts, and they also read posts and reviews that discuss your brand and your products. But how do you turn those connections into actual leads? How do you use social media as an efficient lead generation tool? We look at some tips so you can maximize the leads that come to you from social media platforms.  Is social media important to your business?  Image sourced from Smart Insights The s...
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How to create a lead magnet in less than a day (that actually works)
13Nov By Liz WillitsNo Comments
Digital Marketing, digital mkt, email outreach, grow email list, Internet marketing, lead magnets, Learn, Online Marketing

How to create a lead magnet in less than a day (that actually works)

By Liz Willits November 9, 2022 Trying to build a lead magnet that actually grows your email list? Short on time? Read this post to learn how to create an effective lead magnet. You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. These gifts are called lead magnets or incentives. What is a lead magnet? A lead magnet is a freebie you give your subscribers for joining your email list. A great lead magnet convinces the right people to subscribe to your list (those who are likely to buy), builds trust, and assists in converting your leads into customers. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel ...
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A Revolutionary New Way to Look at Content Marketing Strategy
10Nov By Mark de GrasseNo Comments
Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

A Revolutionary New Way to Look at Content Marketing Strategy

Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know your brand needs it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET. How does content lead to sales? How much time and money should you spend on it? Does content really have revenue-driving value? Before we dive into the solution, let’s define what is and isn’t “content marketing” in the context of our new way of looking at strategy. What Is and Isn’t Content Marketing Content Marketing is the process of content creation & organization. Many people confuse it with content distribution, which is the promotion of the content you create through channels like social media marketing, email marketing, and paid media. Content Marketi...
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25+ beautiful holiday email marketing templates [you can use for free]
8Nov By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

25+ beautiful holiday email marketing templates [you can use for free]

By Sean Tinney November 7, 2022 Send some holiday cheer to your customers with an email template guaranteed to help you stand out in the inbox. The holiday shopping season is in full swing! And you know it’s bound to be a busy one.  In fact, some businesses report that up to 30% of their annual sales occur during the holiday season. But when it comes to sending marketing emails around the holidays, how can you get noticed in very crowded inboxes? Easy – with holiday email templates that make your offer stand out. Adding that special touch of holiday cheer to your design can be really easy with a holiday-inspired email template. That’s why the AWeber design elves created these professionally-designed templates that will help you stand out in the inbox. You can use all o...
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3 steps to turn your social media followers Into email subscribers
4Nov By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing, social media

3 steps to turn your social media followers Into email subscribers

By Sean Tinney November 3, 2022 Take back control of how you communicate with your audience by driving social media followers into your email list. Social media is a powerful tool for raising awareness of your brand and engaging your audience. And that’s what most people use it for. But it’s also an excellent tool for moving people into the “subscribe” stage of your marketing funnel.  Trouble is, social media can be unreliable. What would you do if Instagram shut down tomorrow? Or Facebook has an outage? Or… Twitter is sold and you no longer have access to your followers? Any of that could cut you off from your audience.  Don’t think it could happen? Three words for you: Myspace. Friendster. Google+. But with an email list, you don’t have to worry about social media ea...
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It’s Scary That You’re Missing These 5 Marketing Skills
31Oct By Mark de GrasseNo Comments
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Management, Marketing Skills, Online Marketing, personal branding, social media, social media marketing, tiktok

It’s Scary That You’re Missing These 5 Marketing Skills

Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary. 1. You NOT being on TikTok is scary. TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%. Don’t tell us your avatar isn’t on TikTok, the numbers prove you wrong. TikTok’s userbase is aging up as we speak, now is the time to get on! Even if you have to hire Gen Z to run your business’ TikTok (speaking of scary), your company NEEDS to be on TikTok. DOWNLOAD: The TikTok Ad Set Up Guide. Learn how to quickly create 16 TikTok ads in the least amount of time possible. Click Here 2. Your Lack of Email Marketing is SCARY The myth that email marketing is dead is just like a haunted ...
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How to increase blog traffic: 11 obvious and not-so-obvious tips
30Oct By Sean TinneyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to increase blog traffic: 11 obvious and not-so-obvious tips

By Sean Tinney October 25, 2022 If you’re a blogger, you owe it to yourself to get your content in front of the best audience possible. Use these actionable tips to start increasing blog traffic today. Let’s get right to the point. Increasing traffic to your blog is challenging. Writing an amazing blog is only half the battle. In order for readers to find your content, you need to cut through the online clutter. So how much online clutter are we talking about? According to Zippa, bloggers publish over 6 million posts a day.To stand out you need to do more than just write an amazing piece of content (although that’s a great start). There is strategy behind getting more traffic for your blog. I compiled the top 11 strategies for you. Some of these strategies you may have heard...
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