Monday, December 6Digital Marketing Journals

Your Holiday GIF Guide to Spice Up Your Holiday Emails


Check out these 26 festive holiday GIFs from AWeber’s design elves. Use them in your holiday email marketing campaigns!

We know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That’s why the AWeber design elves made holiday GIFs for email — FREE for you to use.

Use any of the animated GIFs below for your holiday email marketing campaigns. (GIFs can increase click-through rates, conversions rates, and revenue rates!) Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers.

Check out our GIF categories:

Christmas GIFs

christmas gif
Merry Christmas GIF with holiday sweaters
Merry Christmas GIF with blinking lights

Holiday GIFs

Happy holiday's GIF with lights being placed on tree
happy holiday's snow globe GIF
Happy Holiday GIF for an email
Happy Holidays GIF with snow
Season's Greetings GIF
Happy Holiday GIF with Cardinal
Happy Holiday GIF with flamingo
Email GIF for Kwanzaa

Hanukkah GIFs

happy hanukkah GIF with candle lighting
happy hannukah GIF for emails

Holiday Sale GIFs

happy holiday gif
gif holiday

Happy New Year GIFs

new year gif
New Year GIF counting down from 10

Black Friday GIFs

Black Friday Sale GIF
Black Friday GIF for email

Cyber Monday GIFs

Cyber Monday GIF
Cyber Monday GIF for an email
Cyber Monday promotional GIF for email

Seasonal Holiday GIFs

Christmas Lights GIF that can be used in marketing email
Fireplace place gif
Adorable puppy in gift box GIF
Holiday train GIF

What are GIFs?

GIFs — or Graphical Interchange Format — are animated images. They are used to communicate ideas in a way that static images sometimes can’t. They’re not videos, but these moving images give a reader more context and do a great job of drawing the reader in. 

GIFs are a great way to give your emails that little something extra. Not only does it capture your readers’ attention, but it could be the thing that intrigues your reader enough to click through to your website. 

Why should I use a holiday GIF?

This time of year, holiday GIFs can be an especially powerful tool to give your readers that warm and fuzzy seasonal feeling. That’s why they do such a good job of building emotional connections and delighting your audience. 

How to insert your GIFs in an email:

Step 1: Find the animated holiday GIF below that you want to use in your email.

Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.

Step 3: Upload the GIF into your email template inside AWeber. Under image size, choose “original.” That’s it!

Have any more questions about inserting a GIF in your email? Check out our step-by-step instructions to insert a GIF in your email. 

How to insert your GIFs in an email:

Step 1: Find the animated holiday GIF below that you want to use in your email.

Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.

Step 3: Upload the GIF into your email template inside AWeber. Under image size, choose “original.” That’s it!

Have any more questions about inserting a GIF in your email? Check out our step-by-step instructions to insert a GIF in your email. 

How can I use these GIFs in my emails?

Try one of these three GIF placements.

Above the headline

Add a holiday GIF above your email headline to catch subscribers’ attention and draw them in right away.

In the body of the email

Break up sections of content by adding a holiday GIF into the body of your email. It’ll keep your readers moving down the page toward your call-to-action button.

At the end of the email

Want your subscribers to read your entire message first? Place a holiday GIF after the call-to-action button.

Best practices for using holiday GIFs in email

1. Don’t overdo it: Use only one GIF per email.

2. Only use a GIF if it’ll help your email perform better. Don’t distract from the main message.

3. Consider removing all other images besides your GIF so that subscribers aren’t overwhelmed with visuals.

4. Hyperlink your GIF to the landing page you’d like people to visit. (Many people will click on the GIF itself.)

5. Always test your emails. Most email clients will display GIFs, but there are a some exceptions. In these situations, the GIFs will display as static images.

6. Keep your GIF’s file size small (aim for less than 40KB).

7. Your GIF should be relevant to the rest of the content in your email. Make sure it supplements your subject line, call to action, and message text.

8. No matter what GIF you use, make your call to action loud and clear. (Here are 8 Powerful Email Copywriting Techniques to use in your next email.)

9. Test a GIF in different locations within your email to see where it performs best.

Want to learn more about GIFs in emails? Here’s everything you need to know about using GIFs in email.

Didn’t see something to your liking in this guide? Create your own GIF, so you can delight your audience in a way only you know how!

Not an AWeber customer yet? Join us! Create your FREE account right now, and see how easy it is to use one of these GIFs in our Drag-and-Drop message editor.

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