Friday, February 26Digital Marketing Journals

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Thoughts on WordPress Achieving 40% Market Share
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Thoughts on WordPress Achieving 40% Market Share

The continued growth of WordPress is something to behold. It seems like just yesterday that we were watching it surpass 30% market share (it was at 29.2% on January 1, 2018), according to the W3Techs survey. Now, the versatile content management system (CMS) has reached a whopping 40%. While there is a wide array of CMS options on the market, WordPress continues to outshine the competition. As of this writing, Shopify occupies second place with a 3.3% share. From January 1, 2020 through February 15, 2021, WordPress usage grew by 3.7% to Shopify’s 1.3%. Even as some competitors grow, WordPress outpaces them. It’s quite an achievement – and one that brings up a few key questions. How did WordPress gain such a massive market share? And what does it have to do in order to maintain its domi...