Friday, May 1Digital Marketing Journals

Tag: Product

Google Maps Launches Product Search: Steps For Retailers
16Nov By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Maps Launches Product Search: Steps For Retailers

Google has updated Maps to include product-specific search capabilities, just in time for the holiday shopping season. This feature allows consumers to search for specific items and find nearby stores with available inventory. Key Features The update lets you search for products directly within Google Maps and find real-time inventory availability at nearby stores. Shoppers can find a wide range of items and have immediate access to local pickup options. In an announcement, Google states: “Need a last-minute gift? Now, you can search in Google Maps for items like pickleball rackets, board games, ice cream makers and more to find nearby stores that have them in stock so you can pick up what you need, stat. No empty stockings here!” Implementation Guide For Retailers Retailers should focus o...
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How to Optimize Images for 10x Faster WordPress Product Pages ⭐MonstersPost
22Mar By Karol KrolNo Comments
building website, creating a website, google web designer, internet design, responsive web design, Tools, web design, web design company, web designer, web page design, website builder, website design, WordPress Tutorials

How to Optimize Images for 10x Faster WordPress Product Pages ⭐MonstersPost

Do you have a WooCommerce store with slow product pages? Images could be the speed bump. Research shows that 60-85% of page load size comes from photos. And excess seconds cripple conversions—a 1-second delay causes a 7% drop in sales! Properly optimized images can drastically accelerate the loading speed of a WordPress online store. Simple compression techniques reduce file sizes by 50-60% while quickly resizing product images into shape. A few tweaks unlock quicker page loads, helping you capture more mobile sales instead of losing 53% of tap-impatient visitors. This guide explores must-know image optimizations for WooCommerce and other WordPress store templates. Assessing Image Usage on Your WordPress Site Effective Image Optimization Strategies for WordPress Automating Image Optimizati...
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#645: How To Message Your Digital Product Or Service To Instantly Sell – Amy Porterfield
21Jan By AmyNo Comments
content marketing, copywriting, facebook, facebook marketing, Marketing, messaging, Online marketing, podcast, sales copy, Social Marketing Strategies, social media, social media marketing

#645: How To Message Your Digital Product Or Service To Instantly Sell – Amy Porterfield

Listen To My Latest Podcast Episode: #645: How To Message Your Digital Product Or Service To Instantly Sell Listen To My Latest Podcast Episode:#645: How To Message Your Digital Product Or Service To Instantly Sell
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Product landing pages: a step-by-step guide to boosting sales
17Dec By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Product landing pages: a step-by-step guide to boosting sales

By Rhonda Bradley December 13, 2023 Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior.  Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.So why don’t more small companies use landing pages? If you’re a small business owner, you may struggle with the idea of creating your own design elements. Or maybe you’re unsure how to write the content and choose the best images. You might even think you don’t have the technical know-how to create a successful landing page. Sound familiar? No problem! This guide shows you how to write and create a professional landing page in minute...
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Mastering The Product Design Process
10Aug By MitrolNo Comments
building website, creating a website, design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Mastering The Product Design Process

To guarantee the success of any digital project, its design approach must match up to the specific issues it faces. Successful product design approaches tend to follow an iterative model. Once problems are identified, draft solutions, and test their viability before going back through these cycles to refine. Many successful products experience multiple iteration cycles before taking their final form. Process requirements depend upon project type and context; groundbreaking products might necessitate more extensive preliminary research than products available to existing markets; nonetheless, having a structured framework in place can ensure products reach their potential. For optimal results, adopt an approach tailored towards users: Step One: Objectives Start by considering what the goal ...
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15 Essential Product Marketing Books for 2023
7May By Meredith WilshereNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, productivity

15 Essential Product Marketing Books for 2023

The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a successful launch, tips for growing your career, and how to build customer-centric campaigns. The 15 Best Product Marketing Books The Launch: A Product Marketer's Guide: 50 key questions & lessons for a successful launch The Influential Product Manager: How to Lead and Launch Successful Technology Products Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Marke...
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LinkedIn Previews New Job and B2B Product Search Options Coming in 2023
1Jan By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing, twitter

LinkedIn Previews New Job and B2B Product Search Options Coming in 2023

With 2022 coming to an end, LinkedIn has previewed some of its planned updates for the new year, including new job category filters, which align with trending career shifts, and improved search options for product listings in the app. Yes, you can list your business products on their own pages on LinkedIn. In fact, there are over 90,000 product listings now active in the app. First off, on LinkedIn’s new job search filters - in order to better align with the way that people are searching for their next role, LinkedIn will soon test new job listing categories, based on location, company, role flexibility and more. As you can see in this example, LinkedIn’s job categories will split advertised roles into different, trend-aligned segments, to help you discover more opportunities aligned with...
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How to create interactive product images with AMP for Email
11Oct By Dave StysNo Comments
amp for email, Digital Marketing, digital mkt, email design, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to create interactive product images with AMP for Email

By Dave Stys October 4, 2022 Up your email coding skills with this step-by-step AMP for Email tutorial. Create your own email that lets readers change the colors of a product image. In this this tutorial you will learn how to create an interactive e-commerce email message. We’ll display a product with several color options. The reader will be able to press each color and dynamically update the product image. Here’s what it looks like (see the full code example): As seen in Yahoo Mail inboxWhile it’s a relatively simple example, you will become familiar with a few important AMP for Email components such as:amp-img an AMP replacement for the html5 img tag.amp-selector a control for selecting one or more optionsamp-bind responds to user actions such as hovers, clicks, form subm...
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Musk Will Seek Evidence from Twitter’s Former Product Chief as He Looks to Exit His Takeover Deal
19Aug By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

Musk Will Seek Evidence from Twitter’s Former Product Chief as He Looks to Exit His Takeover Deal

God, I’ll be happy when the Elon Musk/Twitter takeover deal is finally done with, so that I no longer have to keep checking in on Musk’s rubbish Twitter feed every day. So what’s the latest on the Musk takeover fiasco? Well this week, Elon’s team finally had a minor win, with a judge ruling that Twitter will be required to provide documents from former Twitter product chief Kayvon Beykpour as part of Team Musk’s evidence-gathering process, through which it’s seeking to prove that Twitter willfully mislead investors as to the amount of fake accounts on its platform Which is the key sticking point, according to Musk, in the deal going ahead as originally planned. For months, Musk has questioned Twitter’s claim that only 5% of its active users ae bots or spam accounts - because in his pers...
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Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]
26Jun By Lauren PetrulloNo Comments
advertising, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]

Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, co-founder of chatbot service Bot Blondes, AND DigitalMarketer Academy Faculty Member. Lauren is also one of the subject ...
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Product Market Fit with Scott Cunningham [VIDEO]
24May By Scott CunninghamNo Comments
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time?  “Facebook doesn’t work for my business.” If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling. In this video: Start Here to Sell More: 00:22-00:30 What If I’m Selling a Brand New Product? 00:51-1:02The Formula for Winning in Ecommerce: 1:21-1:34 Learn more about ecommerce: The Future of Ecommer Marketing Is Now ➡️ https://www.digitalmarketer.com/blog/future-of-ecommerce-marketing/ Use This Framework to Build Ads That Move Product ➡️ https://www.digitalmarketer.com/blog/offer-harmonics-scott-cunn...
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How Chatbots Can Reduce Product Return — An Extensive Guide | by Saltlux | Nov, 2021
25Nov By SaltluxNo Comments
ai bot, ai chat, ai chatbot, best chatbot, business, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, customer-service, robot chat

How Chatbots Can Reduce Product Return — An Extensive Guide | by Saltlux | Nov, 2021

A recent survey suggests that almost 30% of all purchases that are made online are returned. For startups and even for stable businesses, this is too much of a percentage.¹If your business is facing conduct of shopper behavior that indicates a return is likely, a variety of chatbots can effectively and preemptively intervene in this transaction and can prevent a return from happening.There are multiple ways in which chatbots can help you to reduce your product returns, and this article will take a look at some of the significant ways in which chatbots can help businesses. However, it is important to understand here that chatbot efforts must be met with equal efforts from the business operators to ensure that chatbot is able to give its maximum.· Helping Customers in Choosing the Suitable P...
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How To Educate People On Your Software As A Service Product
13Oct By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Educate People On Your Software As A Service Product

As a software as a service (SaaS) business owner, you probably feel like your product is the best. And while that might really be the case, the key to success is being able to convince other people that it’s the best, too. Educating people on what you have to offer is the best way to do this. After all, most people aren’t willing to spend money on something they don’t understand.  In order to bring customers up to speed, you’re responsible for explaining how your product works and why it’s useful can be the secret ingredient your marketing strategy is missing.  The good news is that educating your customers doesn’t have to be difficult (or expensive). Let’s talk about things you can do to help people understand the benefits of using your software as a service product.  Have A Clear Underst...
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5 Most loved Slack bots On Product Hunt | by Pawan Kumar | Sep, 2021
30Sep By Pawan KumarNo Comments
ai bot, ai chat, ai chatbot, Apps, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, robot chat, slack, slackbot

5 Most loved Slack bots On Product Hunt | by Pawan Kumar | Sep, 2021

You can do a lot with Slack tool — from tracking your customers, to keeping tabs on company finances at a glance, to getting a daily digest of top news from around the web.In this article, you’ll find 5 of the Product Hunt community’s most loved Slack apps. We believe these apps will help you in your growth.With EngageWith, build a stronger, healthier & happier team. Recognize your peers on your channels right inside Slack & Microsoft Teams.Make candid appreciation a part of the way you work, celebrate wins big or small and set up customizable rewards.Play fun games together with your team in real-time inside Slack & MS Teams! Trivia is the new way to connect with your team while playing exciting quizzes and games. Get summarised results at the end of every game.1. How Conversa...
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Why are Product Managers obsessed with CX platforms in 2021? | by Haptik | Sep, 2021
29Sep By HaptikNo Comments
ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, customer-experience, cx, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, product-manager, robot chat

Why are Product Managers obsessed with CX platforms in 2021? | by Haptik | Sep, 2021

The most critical skill identified in top-performing product managers is their obsession with customers and their customer experience. In a single day, a product manager makes multiple decisions keeping their customers in mind, and some of these questions might look like -What are the problems their customer is facing today? How to solve it? What is the best possible path to experience the solution? Can it be made shorter or optimized? Can they increase customer satisfaction while providing the solution? And lots more.Their innate ability to understand customers’ pain points and build experiences to solve such problems often becomes the bread & butter for most businesses. Thus in today’s world, a Product Manager’s responsibility is not only about building features but also creating the...
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5 Steps to GMB Products Set-Up via Google Product Editor
22Sep By Claire CarlileNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Steps to GMB Products Set-Up via Google Product Editor

Have you tried using GMB Products to promote important product pages on your website?If not, you may be missing out on a valuable opportunity to showcase products and drive customer interactions in Google Search.Google officially calls this feature “Product Editor,” but you’ll likely hear it referred to as “GMB Products” in marketing circles.Either way, although GMB Products has existed since 2018, it first popped into many businesses’ Google My Business dashboards when it came out of beta in early 2020.What are GMB Products?GMB Products are sometimes confused by some with “Product Posts,” but these are actually now one and the same thing.Screenshot from GMB Dashboard, September 2021“Add Product” in the Posts section of GMB now populates a product rather than a post.AdvertisementContinue R...
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20 of the Best Product Page Design Examples We’ve Ever Seen
4Aug By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Website Design Examples

20 of the Best Product Page Design Examples We’ve Ever Seen

If you compare how product pages take shape across different companies, it's clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements. (more…)
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How Pinterest is Expanding its Product Promotion and AR Capabilities
22Jul By Erica PerryNo Comments
facebook, facebook marketing, instagram, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing

How Pinterest is Expanding its Product Promotion and AR Capabilities

January 26th, 2021 Marketing Erica Perry In its recent State of Mobile report, App Annie found that global downloads of Instagram and Pinterest worldwide grew 50 percent and 20 percent YoY, respectively. With the acceleration of e-commerce poised to continue, platforms are doubling their efforts in the space with good reason. This was further supported by Shopify’s annual “The Future of E-Commerce report covering key gl...
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The Best Product Hunt Launch Strategy to be #1 for the Day in 2021
7Jul By Vince MagalineNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

The Best Product Hunt Launch Strategy to be #1 for the Day in 2021

Before we dive straight into the best Product Hunt launch strategy in 2021, I first want to say how excited we all are at MobileMonkey to have InstaChamp LIVE on Product Hunt, today! We truly appreciate everyone’s support and a special thank you to Hiten Shah for “hunting” InstaChamp today! Please, let us know what you think about InstaChamp, or if you have any questions at all in the comments section. We will be answering questions in real-time today, so now’s your chance! Back to how to get your own product to the #1 spot on Product Hunt… So, you’ve spent months or maybe even years taking an idea and turning it into a useful product for the masses. The time to launch has arrived and you’ve turned to Product Hunt for a big boost. Lucky for you, I’ve been there a number of t...
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Improve Your Product Content Strategy
18May By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Improve Your Product Content Strategy

Many companies are struggling to produce high-quality product content and deliver it to customers at the right time. "Today's customers demand more digital content than ever before, and organizations are struggling to keep up," according to a Forrester Consulting study commissioned by Widen. What's holding brands back from delivering product content that aligns with their customers' needs? Their content strategies—especially their approaches to integrating content tools and processes. Sound familiar? We thought so, too. Companies have been wrestling with these problems for years, and now the challenges are magnified by the drastically increased demand for digital experiences. So we decided to seek out new and relevant data to better understand how to approach today's evolution of these fam...
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Product Social Media Marketing Tips by TemplateMonster Author
26Dec By Webibazaar TemplatesNo Comments
building website, creating a website, google web designer, internet design, Internet marketing, Marketplace, Top Author Stories, web design, web design company, web designer, web page design, website builder, website design

Product Social Media Marketing Tips by TemplateMonster Author

Product Social Media Marketing Tips Writing Good Contents Google Ads and Facebook Ads Focus on SEO Final Words on Product Social Media Marketing Every Author has one goal - to increase sales. Don’t think much about why your sales are not growing day by day. You just need to focus on keeping visitors engaged with your products because the more customers come to your product pages, the more sales you can drive. Before starting an effort to increase sales, you should ensure that your product is of high quality and meets all TemplateMonster guidelines. Once done, follow the product social media marketing promotion tips that I describe below.  There are numerous ways to increase your business sales : Social media image posting; Writing good contents for your product description; Creating a f...
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9 Product Category Marketing Examples to Inspire Your Own
26Dec By Sondra WolferNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Product Marketing

9 Product Category Marketing Examples to Inspire Your Own

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience, even when they are “just browsing.” They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. (more…)
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Outsourcing Product Marketing Content: A Guide
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Outsourcing Product Marketing Content: A Guide

First of all, yes, product marketing content can be outsourced effectively. Many freelance contractors are capable of understanding your complex product and creating essential content—from whitepapers to sales enablement collateral—to help drive revenue. Wait, you say, Why not just hire another product marketer? Two reasons: outsourcing is cheaper, and it can produce more content. Most product marketers get pulled into so many meetings and deliverables with engineering and product management that writing falls by the wayside. That frustrates demand generation and sales teams that are waiting for content. A good product marketing contractor can focus on your content needs, and create spectacular content, without the interruptions that plague in-house product marketers. You just have to man...
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