Tag: Posts

23Oct By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Business Profile Tests Cross-Location Posts

Google Business Profile appears to be testing a feature that lets managers share the same update across multiple locations from a single dialog. Tim Capper reported seeing the option. After publishing an update, a “Copy post” dialog appears with the prompt: “Copy the update to other profiles you manage.” You can now post an update across multiple Google Business Profiles After posting this pop up appears if you want to add to other profiles, nice ! pic.twitter.com/tlXHlrxYie — Tim Capper (@GuideTwit) October 16, 2025 The interface displays a list of business locations with checkboxes so you can choose which profiles receive the same update. We’ve asked Google for comment on availability and eligibility requirements and will update this article if we receive a response. What’s New From wh...

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1Aug By Andrew HutchinsonNo Comments

reddit, Social Marketing Strategies, social media, social media marketing

Reddit Posts Significant Increase in Revenue in Q2

Reddit has published its latest performance report, showing steady increases in ad revenue and usage in Q2 2025, as it continues to refine and improve its business elements. Though its user growth did slow a little in the last three months, and its costs are rising. Here’s a look at the latest data from the Reddit team. First off, on users. Reddit rose to 110.4 million daily active users in Q2, a slight increase on its Q1 numbers. As you can see in this chart, Reddit’s international growth slowed significantly in Q2, while its U.S. usage remains fairly stagnant. That could suggest that Reddit’s popularity is beginning to plateau, and the fact that it’s losing momentum in international markets could be a concern. Still, Reddit says that it remains confident in its growth opportunities. A...

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15Oct By Megha SharmaNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How to Schedule TikTok Posts on Mobile and Desktop in 2024

Are you a social media manager fed up with sharing posts on Tiktok in real time? In this scrabbled situation, the only solution is learning how to schedule TikTok posts. It will give you the power to plan ahead and maintain a consistent flow of content without last-minute stress. While TikTok’s native scheduling feature may seem like a treat to social media marketers, it has its fair share of limitations. But fret not. There is a tool that doesn’t leave you feeling stuck in a time wrap. Stick around to learn how to schedule your post in just a few minutes with zero limitations. How to Schedule TikTok Posts ( 4 Ways) There are numerous ways you can schedule your Post on TikTok. Here are different options you can use to schedule your post: Native App: Instagram native feature can be used to...

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10Apr By Rhonda BradleyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

Interactive Posts: Steal these ideas and say goodbye to boring social media

By Rhonda Bradley April 9, 2024 Have you ever dreamed about waking up to discover that your brand’s social media page went viral overnight? Or that, within a few months, you were able to build a highly engaged audience that feels like a real community?Social media success happens on different timelines, but there’s one thing you can count on: Interactive content is one of the most reliable ways to get there. Whether you’re looking to expand reach and awareness, grow your audience, or drive traffic and conversions, engagement is the key to making it happen on social media.  Keep reading for creative and popular ideas on how to create interactive content for your brand. You’ll find ideas and suggestions, plus insights, stories, and tips from people with first-hand experie...

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3Apr By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Doing Google Posts the Right Way

Welcome to Episode 12 of Get Ranked on Google Maps, where Anne and I work together to boost her to the top of Google’s results and get more clients for her business. We’ve already covered the Q&A section of her Google Business Profile. Now it’s time to turn to her Google Posts. In this episode, Anne and I discuss all the ways to use Google Posts to stand out from the competition and get more leads from her Google Business Profile. I also share some little-known tips on creating next-level Google Posts that are guaranteed to “stop the scroll”, such as: Did you know that you could add videos to your Google Posts, and they autoplay as you scroll through them? Utilizing video content in your Posts can make them more eye-catching and engaging, increasing the likelihood that viewers will tur...

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12Mar By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Integrates Social Media Posts Into Google Business Profiles

Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with their GBP may now find their social media posts automatically surface on their profiles. This feature is currently available for select regions and may not be accessible to all Business Profiles. Manage Your Social Media Links To take advantage of this new feature, businesses can manage which social media links are displayed to customers on their Google Business Profile. You can add one link from each platform: Facebook, Insta...

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23Oct By Hannah MacreadyNo Comments

content creation, facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Social media trends, Strategy, tiktok, twitter

49 Black Friday Social Media Posts: Ideas & Examples

Looking for inspiration for your Black Friday social media posts? As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. From creative graphics and catchy captions to engaging videos and influencer collaborations, use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial 50 Black Friday soci...

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5Oct By Courtney FeairhellerNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

13 Tips on Writing Blog Posts That Rank on Google

If you've ever written a blog post before, you know how much time it can take. (more…)

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26Aug By Michelle MartinNo Comments

content creation, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media advertising, social media marketing, Social Media Strategy, Strategy, twitter, youtube

How to Boost Engagement With LinkedIn Carousel Posts and Ads

The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. That’s a bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format. Don’t worry: there’s still a way to make LinkedIn carousel posts. It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format. Here’s how to create LinkedIn carousel document posts and ads that get you noticed. ...

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27Jul By Lesley VosNo Comments

Blog, facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, youtube

Best Practices for Writing Effective LinkedIn Posts

LinkedIn has become the activity spot for 772 million users where they share insightful experiences and give meaningful advice. No wonder LinkedIn serves as a source of inspiration for 310 million people monthly. Like every social media, LinkedIn isn’t limited to affluent personalities. It has a massive presence of brands too. In fact, 89% of B2B marketers rely on this platform for lead generation. But all this glitz comes at a high cost. Your messaging on LinkedIn needs to be impactful enough to make you a standout. Otherwise, your business page can get lost in this oblivion quite easily. Let’s go through the latest statistics to understand the platform’s dynamics. It drives more than 50% of all social traffic to B2B websites and blogs. 61 million LinkedIn users are influencers, and 40 mi...

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4Jun By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media marketing

The Ideal Length for Instagram, Facebook, Twitter, & LinkedIn Posts

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" (more…)

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15Feb By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

How To Do Google Posts the RIGHT Way

Video Transcript Most businesses are doing Google Posts all wrong. They look at it as like a social media channel. But let me tell you, it is definitely not a social media channel. Someone scrolling through social media is looking to be entertained, learn something new, or see what’s going on with their friends. In general, the audience on social media doesn’t want to be sold to. Your audience for Google Posts, however, is in a transactional state of mind. They’re actively looking to be sold to. Google Posts should not be about entertaining the reader, they should not be about educating the reader, and they should not be about what happened at your holiday party. Instead, your Google Posts should talk about your services, your products, and your specials and offers. Let me show you some ex...

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12Aug By Andrew HutchinsonNo Comments

facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates

LinkedIn continues to add new ways to help creators maximize engagement in the app, this time via a new templates option for posts, which provides a range of text formatting and background options for your LinkedIn updates. As you can see in this sequence, you can now tap on the new ‘Use a Template’ option in the post creation flow, which will provide you with a range of options to customize your post. As explained by LinkedIn: “Choose from dozens of customizable backgrounds and fonts, add your own text, and hit “Share”. You can even add a clickable link onto templates to encourage your audience to take action.” Which is in reference to LinkedIn’s recently added link sticker tool, another option to add a different angle to your LinkedIn updates. It’s an interesting addition, which will...

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16May By Manvi AgarwalNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

How to Craft Engaging Posts for Facebook, Twitter, and LinkedIn

No two social media posts should be the same. There’s a good reason for that – no two social media platforms are the same. While ‘connecting and sharing with people’ lies at the core of every platform, each one is unique in many ways – Twitter is for updates, Facebook is for keeping in touch with friends and family, and LinkedIn is for making contacts and maintaining one’s professional image. When you create posts for these platforms, you must keep in mind the following things that are unique to the platform: Type of audience which uses the platform The character limit for posts Best times to publish the post Ideal size for any images or videos It’s important for you to take these nuances into consideration while crafting posts. Advantages of Customizing Posts for Different Social Me...

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2May By Sydney MarchukNo Comments

googe optimize, Google My Business, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Offer Posts Get Prominent New “Deal” Tab on Mobile, Callouts in Maps App

Offer Posts Get Prominent New “Deal” Tab on Mobile, Callouts in Maps App - Whitespark If you manage a Google Business Profile, be it your own or a client’s, you know the benefit of updating your profile with regular Offer Posts. This type of Post is prominently fea...

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30Aug By John LincolnNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar store. ...

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4Aug By John LincolnNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar store. ...

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29Jul By John LincolnNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar store. ...

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27Jul By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Do Google Posts Impact Ranking?

Posted Jul 26, 2021 by Joy Hawkins One of the most frequent questions I get asked related to Google posts is if they impact where a business ranks in the local pack.  To answer this question, we did a test recently on a few inactive Google My Business listings. TLDR Adding Google posts to Google My Business (GMB) listings had no measurable impact on rankings in the local pack. The Methodology: To test this, we picked 3 different Google My Business (GMB) listings that we started adding Google posts to.  These 3 listings had no SEO efforts whatsoever (no content, reputation, or link building efforts) and were in small towns.  2 of them were for marketing companies that were set up as service-area bus...

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19Jul By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google Posts

Posted Jul 19, 2021 by Joy Hawkins Wondering how to make your Google posts perform better? In this case study, we wanted to find out what types of posts performed the best and manually analyzed over 1000 posts from a variety of different small businesses. For the full video of this presentation plus several others, check out our videos on demand from LocalU in April. In this study, we looked at both clicks according to Google My Business (GMB), and clicks and conversions inside Google Analytics (by using UTM codes). Guide to Google My Business Posts: What type of Google post performs best? Should GMB posts have titles and should they be all caps? Should GMB posts include emojis? What to include in...

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17Jul By Julia EscanoNo Comments

facebook, facebook marketing, linkedin, News, Social Marketing Strategies, social media, social media marketing, twitter

Why Piggybacking on Your Brand’s Social Posts is Great for Your Career

Did your boss send you to this blog to try and turn you into an employee advocate? Don’t worry, we’ll make it worth your while. Employee advocacy is when a workforce promotes their organization, most commonly over social media. It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads. If your organization has an employee advocacy program, they probably told you to get on board because it’s great for the company—and whatever is great for the company is great for you, etc, etc. But you’re probably still on the fence because, let’s be honest, it’s yet another thing piled on top of your already full plate. What do you get out of sharing company-approved social media posts anyway, right? It turns out, quite ...

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5Jun By Katie SehlNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Create Beautiful Instagram Carousel Posts (Free Templates)

Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram. The temptation to swipe left, it seems, is hard to resist—especially when there’s a persuasive cover slide. Give your followers the chance to stop doomscrolling and start swoonscrolling with thumb-stopping carousel posts. Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifully designed content for your feed now. What is an Instagram carousel post? An Instagram carousel is a post with multiple photos or videos that can be viewed by swiping or clicking left. Up to 10 images or videos can be added and shared a...

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3Jun By Jenn HermanNo Comments

facebook, facebook marketing, How To, instagram, Instagram Stories, Social Marketing Strategies, social media, social media marketing, twitter

Instagram Archive Posts: Marketing Strategy : Social Media Examiner

Instagram Archive Posts: Marketing Strategy : Social Media Examiner Social Media Marketing Industry Report In our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"]

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18May By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Business Types or Categories Don’t Have Access to Google My Business Posts?

Posted May 18, 2021 by Joy Hawkins Not all business types have the advantage of utilizing the Google My Business posts feature.   Usually, if a business type doesn’t have the ability to utilize Google Posts, it is because the industry is regulated.  The following Google My Business categories do not have the ability to utilize Google Posts: Adult Entertainment Camp Cannabis shop Casino Conference Center Gun Shop Hotel (all hotel categories) Vacation Rental Wine Store (and other alcohol-related categories) There are also some categories that have a limited ability to utilize Google Posts.  These categories can use the “update” or “event” post type, but not offer posts.  Products are also missing f...

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8May By Ash ChapmanNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Instagram Marketing, robot chat

12 Tools to Automate Instagram Posts and DMs So You Can Boost ROI (And Get Your Life Back)

So! You’ve decided to automate Instagram posts and grow your business online, have you? With 90% of Instagram’s 1 billion active users following at least one business Instagram account, you’re in the right place.  You’ve got your product, you’ve got your prospects, and you’ve even got an Instagram strategy all ready to go. Now all you have to do is actually get your posts live on the app. On one hand, it’s easy. All you’ve got to do is post on Instagram every time you want to connect with your followers. On the other hand, it’s ridiculously difficult.  Every time you want to connect with your followers, you have to stop what you’re doing, log into Instagram, put together a well-structured post, write a scroll-stopping caption, and choose hashtags. Oh, and because th...

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25Apr By Vince MagalineNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

10 Effective Ways to Use Instagram Carousel Posts to Get More Followers

Swiping left or ‘turning the page’ is practically built into our DNA. So it’s no wonder why Instagram carousel posts receive more engagement than any other type of content on Instagram.  When humans start something, it’s natural for them to want to finish it. And when you’re just a few clicks away from the end of a carousel, finishing what you started is nearly irresistible. In fact, carousels outperform images and videos, reaching an average engagement rate per post of 1.92%, compared to 1.74% for images and 1.45% for videos. Our agenda for how to use Instagram carousel posts to grow your following includes: What is an Instagram carousel post? When to use Instagram carousel posts.An engaging Instagram carousel example. 10 creative ways to use Instagram carousel posts to grow y...

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31Mar By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Tips

How to Track Google Posts in Google Analytics & Search Console

Posted Mar 30, 2021 by Joy Hawkins We have a big study on Google My Business posts that I’m presenting at LocalU on April 7th. While doing that study, there were several things we learned about Google Posts. Clicks in Google My Business Insights Don’t Match Clicks in Google Analytics.  If you’re looking inside Google My Business, they have data showing you how many clicks your posts received. The numbers you see here will not match the numbers you see inside Google Analytics.  There are many reasons for this which I have highlighted in this post. How to Track Google Posts in Google Analytics In order to track the activity from Google Posts in Google Analytics, you need to use UTM codes.  After a ...

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23Jan By Stephanie NewtonNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Posts No Longer Expire After Seven Days [NEWS]

TL;DR Google Posts are now visible in the business's Knowledge Panel for more than 7 days Before this update, Google Posts expired 7 days after creation Google Posts are a great way to communicate with customers directly within SERPs On Tuesday, January 19th, eagle-eyed SEO Brodie Clark spotted that Google Posts older than seven days were appearing in the local business Knowledge Panel.  Nice one for Local SEOs to be aware of. Now seeing standard Posts appears from months back by default. Would show for 7 days previously, then “expire” and become hidden behind the ‘view all’ button. Glad to see more visibility given to Posts – this change makes sense IMO. pic.twitter.com/H3pQTDG5qH — Brodie Clark (@brodieseo) January 20, 2021 As Brodie mentions, Posts created within Google My...

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20Dec By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create Google My Business Posts That Get Results

Having a Google My Business (GMB) profile is one of the best ways to get attention for your local business and boost your rankings.With so many features, working with GMB can get overwhelming.One feature worth using: Google My Business Posts.Posts give you the ability to promote your brand, services, products, events, and offers.GMB posts are displayed at the bottom of your Google My Business Knowledge Panel and are a great way to show off what your business has to offer.Get Familiar with the GMB Posts PolicyCreating posts are fairly easy to do, but before you make posts, it’s important that you are familiar with Google My Business Posts content policy.You want to make sure that you know what is and what isn’t cool when it comes to posts.If you violate GMB posts policies, your post will ge...

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20Dec By Jessie LowNo Comments

googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Everything You Need to Know About Google My Business Posts

Image/Video: You can choose to represent your event with an image, GIF, or a 30 second video (max upload size is 100 mb). You can add up to 10 photos or videos. The image above is a perfect example of when a post photo doesn’t fit the ideal dimensions, and a black background appears from using the built in photo editor. Event Title (Optional): You can use up to a maximum of 58 characters (with spaces) for your title. If you are using all of the allowable characters, some of the text will get cut off in the thumbnail preview (more on that below). It’s not mandatory to add a title, but if you do add one your post will stand out in search results and the title will be bold. Currently you can’t manually bold any  text in posts, and so having a title does make it pop more. Event Details: You ge...

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