Friday, May 1Digital Marketing Journals

Tag: Holiday

8 SEO Essentials for the Holiday Season
30Jul By John VuongNo Comments
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

8 SEO Essentials for the Holiday Season

The holiday season is a time that is essential for many small businesses. The moniker “Black Friday” comes from the fact that holiday sales are the reason that a lot of companies make a profit for the year. That shopping day is the day that the business moves “into the black,” or into a profitable status. How do you maximize your sales and profits over the holiday season? One major way is to make sure that your website, sales pages, and offers rank highly on search engines. In fact, online sales on Black Friday in 2018 was 26.4% higher than the year before, while in-store shopping was down 9%. Do you know how to implement SEO strategies that will help you get the most customers possible during this key shopping season? If you’re looking for ideas, you’re in the right place. Let’s dive in ...
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The Ultimate Social Media Holiday Calendar [2024 Edition]
6Jan By Chandraveer SinghNo Comments
Blog, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, social media marketing

The Ultimate Social Media Holiday Calendar [2024 Edition]

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Here’s the deal: they’re not just dates on a calendar. These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Why does this matter? Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence. What’s the result? Increased engagement, boosted visibility, and a stronger community feel. But with a holiday for every imaginable term, knowing which to target and what to let go of can boost your organic reach and also save you time and effort. Dive with us to see what are the ...
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Holiday Marketing Ideas Sourced From the Best Campaigns
10Dec By Anwesha GhatakNo Comments
Blog, content marketing, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

Holiday Marketing Ideas Sourced From the Best Campaigns

The holidays are here! This time of the year heralds a flurry of marketing activities from every known brand and business. With every competitor in the race, marketers have to pull out all the holiday marketing ideas they have in their hats to be visible to their audience. All avenues can be explored, be it TV ads, YouTube videos, social media posts, or email campaigns! This flash flood of holiday marketing campaigns starts around Thanksgiving and continues until the new year. The lineup includes Thanksgiving, Halloween, Hanukkah, Christmas, and New Year. There is also Black Friday and Cyber Monday, and the list continues. All the buyers go on a shopping frenzy, making it an ideal time for businesses to capture the market with a unique holiday campaign of their own. According to the Nation...
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Boost Customer Retention & Drive Loyalty Beyond the Holiday Season
5Dec By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, OmniChannel Marketing, robot chat

Boost Customer Retention & Drive Loyalty Beyond the Holiday Season

As we approach the new year, the realization that December is upon us is nothing short of astonishing. Amidst the hustle and bustle of holiday campaigns that have likely consumed our attention in recent weeks, we find ourselves at a pivotal juncture to navigate the post-festive landscape.  To help you prepare for this next phase, our CEO and Founder, Larry Kim, teamed up with Lizzie Chapman, VP of Partnerships & Channels at AdRoll to discuss how we can take all the hard work you put in these past few months and turn it into post-holiday success.  Our two experts have outlined a six-step playbook, designed to unlock long-term business growth and turn seasonal customers into loyal patrons for the months and years ahead. Read on as we unravel the keys to not just surviving but thriv...
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3 Essential Design Trends, December 2023
2Dec By Dazzler Productions SA de CVNo Comments
building website, creating a website, design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

3 Essential Design Trends, December 2023

4 days ago While we love the holidays, too much of a seasonal theme can get overwhelming. Thankfully, these design trends strike a nice balance. The end of the year is right around the corner, and with the holiday season in full force, there’s not a ton of new design launching. However, plenty of fun visuals exist to explore, especially with some seasonally-themed elements. Here’s what’s trending in design this...
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#629: How To Balance Your Business During The Holiday Bustle – Amy Porterfield
29Nov By AmyNo Comments
Business Organization & Systems, facebook, facebook marketing, holiday season, new year prep, planning, podcast, Q4, reflection, scheduling, Social Marketing Strategies, social media, social media marketing, stress-free

#629: How To Balance Your Business During The Holiday Bustle – Amy Porterfield

Listen To My Latest Podcast Episode: #629: How To Balance Your Business During The Holiday Bustle Listen To My Latest Podcast Episode:#629: How To Balance Your Business During The Holiday Bustle
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Google Reveals Best & Worst Times For Holiday Travel
25Nov By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Reveals Best & Worst Times For Holiday Travel

With the holiday season fast approaching, Google has released data to help people navigate traffic and crowds more efficiently. Analyzing trends from last year’s holidays, Google published a blog post highlighting the optimal times to travel, shop, and run errands. “Whether you’re hitting the road early or heading out on Thanksgiving day, we looked at traffic patterns to help plan your trip,” writes Google’s Madison Gouveia in the blog post. Thanksgiving Travel Tips Google recommends departing on Monday or Tuesday around 8 p.m. local time for those driving before Thanksgiving. Avoid the peak traffic period on Tuesday and Wednesday from 4-5 p.m. On Thanksgiving Day, the best strategy is to leave before noon or after 4 p.m. to miss the peak congestion between 1-4 p.m. “Heading out on Thanksg...
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Black Friday Marketing Ideas: How to Stand Out During the Holiday Noise
20Oct By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

Black Friday Marketing Ideas: How to Stand Out During the Holiday Noise

By Kaleigh Moore October 17, 2023 Black Friday is the kickoff to the holiday season, the time of year when every customer is rubbing their palms together and ready to shop.  This makes it the perfect time to launch a marketing campaign, right?Well, kind of. The thing is, you’re not the only business to have heard of Black Friday.  In 2022, shoppers poured out $9.12 billion on Black Friday alone. That creates an intense level of competition for every customer dollar. What the Superbowl is to advertisers—that’s what Black Friday is to marketers. If you want to make more sales, you’ll need to stand out. But there’s no silver bullet here, no single miraculous strategy. You should choose a seasonal, brand-appropriate strategy that fits your customer base without being ...
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Free Holiday GIFs to Spice Up Your Email Marketing Campaigns
6Oct By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Holiday Marketing, Internet marketing, Learn, Online Marketing

Free Holiday GIFs to Spice Up Your Email Marketing Campaigns

By Sean Tinney October 5, 2023 Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber’s design elves created these 33 holiday-themed animated GIFs. Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as GIFs can increase click-through rates, conversions rates, and revenue. Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers.Check out our GIF categories: Christmas GIFs Holiday GIFs Hanukkah GIFs Kwanzaa GIF Holiday Sale GIFs Black Friday GIFs Cyber Monday GIFs Small Business Saturday GIFs Giving Tuesday GIFs Seasonal...
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10 Step Holiday Email Marketing Guide for Boosting Sales
17Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

10 Step Holiday Email Marketing Guide for Boosting Sales

By Sean Tinney September 14, 2023 I’m sure you’ve heard the saying “the early bird catches the worm”. This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. According to a recent consumer survey, 50% of people expect to begin holiday shopping before November.And once they start, consumers really open up their wallets. Last season alone saw record sales of $936 billion. And with people willing to spend, creators and businesses (both big and small) are trying to get a piece. So if you were thinking of getting those holiday emails out in mid November, you could miss out on weeks of easy sales. To stand out with your audience you need to have a strategy in place because more em...
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15 Fundraising Ideas to Try This Holiday Season
27Jan By Meredith WilshereNo Comments
Digital Marketing, digital mkt, email outreach, Holiday Marketing, Internet marketing, Online Marketing

15 Fundraising Ideas to Try This Holiday Season

The holiday season is fast approaching, bringing with it the opportunity to fundraise for your charity, nonprofit, or school. Fundraisers are great opportunities for nonprofit members to learn more about their communities and donors. If you’re looking to try something new, here are a few new ways to fundraise this holiday season: Holiday Fundraising Ideas Organize a fun run. Host a raffle. Run a paint night. Organize bingo. Host a virtual game night. Offer a dance workshop. Organize a virtual workout class. Bowl at the local alley. Run a virtual drink-making class. Produce a concert series. Host a bake sale. Gather donors for a dinner. Organize a trivia night. Organize a virtual meditation session. Create a holiday book. 1. Organize a fun ru...
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25+ beautiful holiday email marketing templates [you can use for free]
8Nov By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

25+ beautiful holiday email marketing templates [you can use for free]

By Sean Tinney November 7, 2022 Send some holiday cheer to your customers with an email template guaranteed to help you stand out in the inbox. The holiday shopping season is in full swing! And you know it’s bound to be a busy one.  In fact, some businesses report that up to 30% of their annual sales occur during the holiday season. But when it comes to sending marketing emails around the holidays, how can you get noticed in very crowded inboxes? Easy – with holiday email templates that make your offer stand out. Adding that special touch of holiday cheer to your design can be really easy with a holiday-inspired email template. That’s why the AWeber design elves created these professionally-designed templates that will help you stand out in the inbox. You can use all o...
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How To Set Holiday Hours On Your Google Business Profile
15May By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Set Holiday Hours On Your Google Business Profile

Setting holiday hours on your Google Business Page is an easy way to ensure customers never face the disappointment of finding your location closed when they expect it to be open. From a customer standpoint, it’s infuriating to look up a business in Google and see it listed as open, only to arrive there in person and learn otherwise. Customers should be able to depend on something as vital as the opening hours displayed on your Google Business Page. It’s difficult to regain that customer’s trust once it’s broken. Thankfully, Google makes it simple to keep your business hours accurate and up-to-date, even on holidays. You can literally set it and forget it. If you know your business will have modified hours for a holiday three months from now, set them today and Google will automatically ch...
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How To Set Holiday Hours On Your Google Business Profile
4May By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Set Holiday Hours On Your Google Business Profile

Setting holiday hours on your Google Business Page is an easy way to ensure customers never face the disappointment of finding your location closed when they expect it to be open. From a customer standpoint, it’s infuriating to look up a business in Google and see it listed as open, only to arrive there in person and learn otherwise. Customers should be able to depend on something as vital as the opening hours displayed on your Google Business Page. It’s difficult to regain that customer’s trust once it’s broken. Thankfully, Google makes it simple to keep your business hours accurate and up-to-date, even on holidays. You can literally set it and forget it. If you know your business will have modified hours for a holiday three months from now, set them today and Google will automatically ch...
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8 Amazing Marketing Ideas to Drive Sales this Holiday Season
19Nov By Kelsey JohnsonNo Comments
content ideas, Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

8 Amazing Marketing Ideas to Drive Sales this Holiday Season

By Kelsey Johnson November 18, 2021 It’s that time: Holiday marketing planning season. For so many businesses, the holiday season is the best time of year for sales. Whether you sell gift-perfect crafts or a business course, December is a time when people are opening their wallets and making purchases.  It’s important to run promotions to encourage your customers to spend at your business. And around the holidays, you can make your marketing really fun! Don’t just send another email telling people to buy your products. Instead, try one of our eight ideas for eye-catching and engaging holiday marketing. 1. Throw a themed party Chances are, your audience, customers, and prospects likely have a lot in common. They may want to meet each other — in person or on ...
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2021 Holiday Guide to Google My Business
9Nov By Allie MargesonNo Comments
googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2021 Holiday Guide to Google My Business

Over the past 20 months we’ve learned to adapt, pivot, and embrace flexibility when it comes to operating a local business. We know 2021 has continued to be a challenging year for you, your families, and your business. As we approach the second pandemic holiday season, we’ve rounded up some of our favorite local marketing tips to get your Google My Business listing and website holiday ready.  We wish you a happy holiday season!  Holiday Local Search Marketing Tips Shopping locally continues to be more important than ever. “60% of U.S. consumers who are planning to shop for the holidays say they will shop more at local small businesses” (Think With Google).  1. Go above and beyond to keep your shoppers informed Like last year, your business is likely continuing to operate with additional CO...
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Your Holiday GIF Guide to Spice Up Your Holiday Emails
5Nov By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Holiday Marketing, Internet marketing, Online Marketing

Your Holiday GIF Guide to Spice Up Your Holiday Emails

By Kelly Forst November 3, 2021 Check out these 26 festive holiday GIFs from AWeber’s design elves. Use them in your holiday email marketing campaigns! We know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That’s why the AWeber design elves made holiday GIFs for email — FREE for you to use. Use any of the animated GIFs below for your holiday email marketing campaigns. (GIFs can increase click-through rates, conversions rates, and revenue rates!) Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers. Check out our GIF categories: Christmas GIFs Holiday GIFs ...
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The Ultimate Guide to Planning Your Holiday Emails
27Oct By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Online Marketing

The Ultimate Guide to Planning Your Holiday Emails

By Kelsey Johnson October 25, 2021 With supply chain constraints and higher projected sales than ever, now is the time to get your 2021 holiday email marketing campaigns in order. Capture early sales while the hype is high. It’s time to start your holiday email marketing now! Here’s why:  November to January 2021 is projected to see the highest sales to date, totaling up to $1.3 trillion. With limited supplies and long shipping times from overseas, this is the perfect opportunity for local businesses to make more sales. And people are shopping early this year. So if you were thinking of getting those holiday emails out in late November, you could miss out on weeks of easy sales. Furthermore, ecommerce holiday sales are expected to grow 35% compared to 2020, which was ...
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200+ Ready-Made Subject Lines for Your Next Holiday Email
17Oct By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing, subject line

200+ Ready-Made Subject Lines for Your Next Holiday Email

By Kelsey Johnson October 13, 2021 🎃🦃💰🎄 ‘Tis the season to optimize your email subject lines. Get some tips plus 100s of ideas for the upcoming holidays. It’s that time again — Halloween, Thanksgiving, Black Friday, Christmas… Marketing your business around the holidays is non-negotiable — and can be particularly effective with the right email subject line.  Every holiday is an excuse to run a promotional deal, launch and sell new products, and check in with your customers. People are expecting to hear from your business — so you better jump on it! Effective holiday emails aren’t one-size-fits-all. The success of your email is directly related to the holiday, your customers, and what you sell. A costume company will have a lot more success...
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How to Win Social Media Conversions After The Holiday Rush
5Sep By Dmytro SpilkaNo Comments
facebook, facebook marketing, Holiday Marketing, Holiday Social Media Marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

How to Win Social Media Conversions After The Holiday Rush

If only the world of marketing came with a little respite once in a while. As a chaotic, tumultuous holiday season packed with desperate brainstorming sessions for new holiday slogans, themed ads and special offers draw to a close, marketers find themselves tasked with campaigning their way through the new year lulls.  While the transitional months from winter into spring are typically quiet for many businesses spanning retail and eCommerce, more companies are assembling marketing campaigns in order to win customers and maximise profits during the spending downturns of January, February and March.  (Image: Statista) As we can see from the chart above, drops in retail sales from the build-up to the festive season into the new year can amount to a 30% fall in purchases among consumers. The ...
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19 Brilliant Examples of Holiday Marketing Campaigns
17Jan By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Digital Marketing, digital mkt, email outreach, Holiday Marketing, Internet marketing, Online Marketing

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. (more…)
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20 Printable Winter Patterns to Create Holiday Mood
6Jan By MonsterPost EditorialNo Comments
building website, creating a website, google web designer, Graphic Design, internet design, web design, web design company, web designer, web page design, website builder, website design

20 Printable Winter Patterns to Create Holiday Mood

For many decades Christmas and New Year remain the most long-awaiting holiday season. No matter if you are going to promote your brand, work on corporate identity, or redesign a personal project, your visitors are expecting it to be winter-like. You can’t skip the decoration process, but you can further it and even have some fun with the help of pre-made winter patterns. They suit numerous occasions, from blog backgrounds and eCommerce designs to greeting cards, t-shirts, and other prints. Neat Watercolor Winter & Autumn Pattern First things first, Creator is a simple-to-use watercolor pattern collection. Thanks to a 100% creator-friendly design, you can create your own unique layouts without losing much time. You only need to have basic knowledge of Adobe Illustrator CS2 or higher. ...
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How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
24Dec By cstec@hubspot.com (Carly Stec)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Online Marketing, PPC

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify... or maybe that's just me.  Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute. (more…)
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16 Cheerful Examples of Holiday Homepage Designs
24Dec By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Website Design Examples

16 Cheerful Examples of Holiday Homepage Designs

According to the National Retail Federation, eCommerce accounted for 20.9% of total holiday sales in 2019, and that number seems to increase every year. As a result, you have the opportunity to position your online shop in front of a huge base of consumers who are actively browsing the web with intent to purchase goods. (more…)
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20 Holiday Email Subject Lines to Inspire Merry Messages
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, email subject line examples, email subject lines, holiday email subject lines, holiday emails, Internet marketing, Online Marketing, subject lines

20 Holiday Email Subject Lines to Inspire Merry Messages

By Kelly Forst November 25, 2020 ‘Tis the season to optimize your email subject lines. Here’s our checklist for making sure your subject lines get noticed this season. Plus, see 20 examples of festive subject lines from real brands. The holiday shopping season is in full swing! And that means everyone’s on the lookout for the best deals from brands they love. But shopping may look a bit different in 2020 than it did in year’s past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method. In fact, many holiday promotions have already begun. And people are already scouring their inboxes for the best offers. So how can you compete for attention in subscribers’ inboxes this busy online shopping seas...
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The Ultimate Social Media Holiday Calendar for 2021 [Template]
24Dec By HubSpot StaffNo Comments
Digital Marketing, digital mkt, Holiday Marketing, Internet marketing, Online Marketing

The Ultimate Social Media Holiday Calendar for 2021 [Template]

Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like the internet is celebrating a holiday almost every day. Odds are, you don't celebrate all of these social media holidays. Think about it. When was the last time you saw an obscure holiday or observance day trending and thought to yourself "Yup, I'm celebrating that"? (more…)
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7 Key Tips For Optimizing Your Email Marketing Ahead of Holiday Season
24Dec By Dmytro SpilkaNo Comments
Email Marketing, facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

7 Key Tips For Optimizing Your Email Marketing Ahead of Holiday Season

It’s that time of year again. As the holiday season fast approaches, the nights are beginning to draw in, the temperature is beginning to drop, and marketers are hard at work figuring out a winning strategy to entice customers into their sales funnels.  The winter period is an extremely busy period for online marketers as businesses ramp up their efforts to appeal to buyers in the run-up to Christmas.  (Image: Clicky Blog) In fact, in the US, the busiest five days in the calendar year for email marketers all fall between Thanksgiving Day and mid-December. That’s a hectic schedule, so it’s vital that a plan is in place to make the most of your email marketing efforts.  Although marketing has evolved at a rapid pace in the 21st Century, email marketing has proven itself time and time again ...
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Instagram Shares Insight into the Most Popular Holiday Cookies Across the US
21Dec By Andrew HutchinsonNo Comments
instagram, Social Marketing Strategies, social media, social media marketing

Instagram Shares Insight into the Most Popular Holiday Cookies Across the US

Wanna' know what the most popular holiday cookies are across the US? This week, Instagram has shared some new insights into the most popular cookie types, based on Instagram usage data, which may help in your marketing strategies in each specific state. As per Instagram: "The champion cookie flavors include peanut butter, shortbread, crinkle, oatmeal, sugar cookies, gingerbread, snickerdoodles and the classic chocolate chip, which surprisingly only reigned popularity in Illinois." The insights are based on Instagram likes and mentions of cookies over the past month, using both in-feed and Instagram Story posts, providing some potentially valuable notes for your seasonal campaigns. For a bakery or cafe, the insights could have direct bearing, but other businesses might also be able to us...
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2020 Holiday Guide to Google My Business
20Dec By Allie MargesonNo Comments
googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

2020 Holiday Guide to Google My Business

This year, the holidays will look very different for most of us. The pandemic has affected us all in different ways and its effects are far reaching across economies and consumer habits. Here at Whitespark, we love local businesses and strive to create useful free resources for small businesses owners and marketers on this blog. We know this has been a challenging year for you, your families, and your business. We wish you and yours a happy holiday season! Adapting Your Holiday Sales Strategy for COVID-19 According to Google’s latest consumer trend report, half of U.S. shoppers say the pandemic will affect how they’ll shop for the holidays this year. Shopping locally is more important than ever – but everyone’s looking for a deal. What’s a small business to do? We’ve created a new Holiday ...
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