Wednesday, July 22Digital Marketing Journals

Tag: Consumer

The best social media platforms for video content in 2025 [consumer data]
14May By Hyacinth EmpinadoNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media marketing, video marketing

The best social media platforms for video content in 2025 [consumer data]

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed. With TikTok’s future uncertain, many social media platforms are trying to capture more of their audience and debuting features to support vertical videos. YouTube, Instagram, and even LinkedIn are now constantly pushing out updates to elevate video content. “Everyone wants to be like TikTok and they‘re saying, ‘Let’s take a gamble here,’” says Brian Alves, founder of Marketing Nerds. Before we explore the vast video options marketers have at their disposal, let's dive into the importance of social media videos, where consumers are watching them, and other important f...
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Do Reviews Still Matter? Study Looks At Changing Consumer Behavior
4Mar By Matt G. SouthernNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Do Reviews Still Matter? Study Looks At Changing Consumer Behavior

BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses. Here’s more about the study and what it means for marketers. Historical Trends The report tracks the popularity of online reviews. It notes a rise in local business research from 2015 to 2016, which coincided with smartphone ownership reaching 77% among U.S. adults. This trend peaked during the COVID-19 pandemic in 2020, when 59% of consumers said they researched local businesses nearly daily. After that, the number of consumers researching local businesses steadily decreased. Traditional Review Metrics Less Important Consumers now place less importance on traditional review metrics: Fewer consumers expect perfect five-...
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Business to Business vs. Consumer Marketing: 5 Key Differences
22Oct By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Business to Business vs. Consumer Marketing: 5 Key Differences

Business to business (B2B) and business to consumer (B2C) are terms that are often used in the marketing world. Although both terms are connected to business, they mean very different things.  The term business to business refers to companies that sell products or services directly to other businesses. On the other hand, business to consumer refers to companies that sell their products or services to consumers. While marketing is essential for both business models, they each require different approaches in order to be successful. Keep reading to learn about the differences between B2B and B2C marketing.  Relationships Are Especially Important With B2B Marketing As a whole, marketing is all about connecting with people in hopes of making them see why they should buy what you’re selling. Ho...
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Implementing chatbot helps in monitoring consumer data gaining insights | by Roger Brown | Jul, 2021
2Sep By Roger BrownNo Comments
ai bot, ai chat, ai chatbot, ai-chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots-customer-service, conversation with ai, creating chatbots, robot chat

Implementing chatbot helps in monitoring consumer data gaining insights | by Roger Brown | Jul, 2021

What is Chatbot and how it Works?With the evolution of digitalization, people are now well-connected with each other through various modes of communication on different devices like computers/laptops, smartphones, and other electronic equipment. Companies are also taking advantage of such digital platforms and developing more robotic customer service centers to help users and solve their queries as per their needs and feasibility with a quick response time.Artificial intelligence (AI) and Machine Learning (ML) based business applications are now widely accepted at all types of AI-enabled devices and machines like smart devices, drones to self-service kiosks and self-driving vehicles, etc. With the time being, people are becoming more habitual at the same time comfortable with AI and its be...
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TechBot.ai: An AI Assistant For Purchasing Smartphones | by The Consumer Life | Jul, 2021
1Aug By The Consumer LifeNo Comments
ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-as-a-service, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, machine-leanring, robot chat, startups-in-india

TechBot.ai: An AI Assistant For Purchasing Smartphones | by The Consumer Life | Jul, 2021

In India, Every Year Over 100 Million Smartphones Are Being Sold. Smartphones Are Playing A Critical Role In Providing Access To Technology and Internet Across India, There Is Demand For Cheaper Smartphones and Large MNCS Which Produces Smartphones Know That India Is A Hot Market and Those Companies Are Investing Billions Of Dollars To Capture The Market Of India. The Indian Smartphone Market Has Become One Of The Most Competitive Smartphone Market Across The World, and This Competitiveness Has Benefited The Consumer’s The Most.Intense Competition Has Led To More and More Choices To The Consumer, There Are Now 10 Companies With Each Offering 5–6 Smartphone Series In Just One Price Range. We, The Consumers Have An Endless Number Of Choices and It’s Very Helpful To Us.While This Intense Comp...
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Why You Should Invest in Real-time Consumer Communications | by Arya P Dinesh | May, 2021
26Jun By Arya P DineshNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, chatbots-for-business, communications-strategy, conversation with ai, creating chatbots, customer-service, real-time-communication, robot chat

Why You Should Invest in Real-time Consumer Communications | by Arya P Dinesh | May, 2021

Real-time communications have become one of the cornerstones of digital customer experience. Whether it is a pizza delivery or an amazon order, customers expect real-time updates on the status of their orders at all times. It is no longer a “competitive edge” or a “unique feature”, rather the basic minimum requirement to succeed in a demand-driven environment.While this trend is currently limited to hyper local delivery services, industry giants including Amazon, is expected to take it to the next level in the years to come. Increasing popularity of online shopping, powered by Shopify and similar platforms, will further accelerate this shift in customer service. Though the trend may only be gathering momentum now, it was established way back in 2017 that “Gen Z is more than twice as likely...
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How Video is Influencing Consumer Decision-Making in 2021 [Infographic]
11Apr By Jess Rozario-OspinoNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

In 2021, video continues to be a powerful tool to connect and engage with your customers - but with the majority of brands moving their offerings online, it's no suprise that consumers habits have also changed. So, where are consumers browsing for now, and is video still influencing their purchase decisions? To provide more insight, the team at Animoto recently surveyed 580 consumers.  Here are some of their key findings: 93% of consumers said video is helpful when purchasing a product Consumers said video was their #1 favorite type of content from brands on social media Facebook, Instagram, and YouTube are the top three platforms consumers use to find the most new products or services When learning about a new product or service, consumers prefer video over reading about a product or loo...
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National Consumer Survey Reveals that a lot of Consumers Want Voice Assistants in Mobile Apps | by Tapaan Chauhan | Jan, 2021
4Feb By Tapaan ChauhanNo Comments
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, google chat bots, innovation, robot chat, voice-assistant

National Consumer Survey Reveals that a lot of Consumers Want Voice Assistants in Mobile Apps | by Tapaan Chauhan | Jan, 2021

Adding voice collaborator highlights to portable applications was, at one time, an expensive and complicated endeavor. Nonetheless, with the ascent of white mark arrangements from Aiqudo, Alan AI, Microsoft, SoundHound, and Spokestack alongside open-source devices, for example, Rasa, the cost, time, and unpredictability have drastically diminished in recent years.The Smartphone Voice Assistant Consumer Adoption Report covers this theme in extra profundity, including developing a voice in versatile applications. What’s more, there are more than 50 diagrams and 40 pages of investigation of the more extensive voice on cell phones. It includes a piece of the pie for Apple Siri, Google Assistant, Samsung Bixby, and Amazon Alexa, recurrence of voice partner use on cell phones, and a nitty-gritty...
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How Facebook is Helping Brands Adapt for the Mindful Consumer
28Dec By Erica PerryNo Comments
altruism, brands, covid-19, facebook, facebook marketing, health, Marketing, mindfulness, purpose, Social Marketing Strategies, social media, social media marketing, wellbeing

How Facebook is Helping Brands Adapt for the Mindful Consumer

November 11th, 2020 Marketing Erica Perry 2020 has been a challenge — particularly when it comes to mental health. From online fitness classes to recipe inspiration and DIY projects — consumers have a renewed sense of appreciation for the simpler things in life as they carve out new mindful habits. While this has become apparent, what this will ultimately spell out for the industry is still up for discussion. Facebook...
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Snapchat Shares New insights into Consumer Behavior and Trends
24Dec By Andrew HutchinsonNo Comments
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Shares New insights into Consumer Behavior and Trends

Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions. As per Snapchat: "The events of 2020 changed the way we work, shop and stay in touch, creating what became known as the “new normal”. Now, as we build hopes of recovery in 2021 and beyond, it’s time to focus on the next normal." Snapchat has collected a range of trends and insights into a new, 15-page report called 'Strategies for the Next Normal', which outlines how habits have changed, and what it means for your approach. Snap has identified several key shifts, including the rise of mobile eCommerce, the resurgence of QR codes for market...
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