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Why You Should Invest in Real-time Consumer Communications | by Arya P Dinesh | May, 2021
Real-time communications have become one of the cornerstones of digital customer experience. Whether it is a pizza delivery or an amazon order, customers expect real-time updates on the status of their orders at all times. It is no longer a “competitive edge” or a “unique feature”, rather the basic minimum requirement to succeed in a demand-driven environment.While this trend is currently limited to hyper local delivery services, industry giants including Amazon, is expected to take it to the next level in the years to come. Increasing popularity of online shopping, powered by Shopify and similar platforms, will further accelerate this shift in customer service. Though the trend may only be gathering momentum now, it was established way back in 2017 that “Gen Z is more than twice as likely...