Monday, November 29Digital Marketing Journals

Tag: Campaigns

8 Tips for Efficient B2B Email Marketing Campaigns
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

8 Tips for Efficient B2B Email Marketing Campaigns

By Elisabeth Strasser November 23, 2021 Get the eight tips to help you create efficient B2B email marketing campaigns so your business can grow using email marketing. Did you know, for every $1 spent on email, businesses see an average of $42 return. It’s even higher for B2B, that’s why marketers widely use it to nurture leads. Like any other marketing technique, B2B email marketing has evolved with changes in the market and technology. To stay relevant and provide valuable content to your target audience that draws them in and entices them to take action, email marketers now use personalization, automation, and various metrics to improve their strategy.We compiled eight tips to help create efficient B2B email marketing campaigns so your business can start...
10+ Examples of Awesome Integrated Marketing Campaigns
Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, twitter

10+ Examples of Awesome Integrated Marketing Campaigns

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. What more could a marketing enthusiast ask for? ...
How to build the Best Performing Spotify Advertising Campaigns with Voice Applications | by Ipervox | Jul, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, conversational-commerce, creating chatbots, google chat bots, marketing-technology, robot chat, spotify-marketing, voice-application, voice-marketing

How to build the Best Performing Spotify Advertising Campaigns with Voice Applications | by Ipervox | Jul, 2021

When it comes to marketing, you probably do not think about Spotify — a music streaming platform that is used by over 100 million people. We think Spotify Advertising Campaigns are underrated considering the high potential they have.Whether you’re considering it for your radio broadcast or an advertising campaign, Spotify will undoubtedly have a very positive effect on your marketing campaign efforts.In addition to audio ads, Spotify also offers display ads and video ads. If you’re considering a more budget-conscious marketing strategy, advertising on Spotify could be the perfect fit. With so many people using Spotify globally, it’s a great time to switch up your advertising budget.We’ll look at how it works, and why you should consider effectively promoting your brand on Spotify by usi...
How to Build a Chatbot for Driving More Leads Through ABM campaigns? | by Parth Bari | Jul, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot-development, chatbot-for-businesses, chatbots, chatbots-for-business, conversation with ai, creating chatbots, robot chat

How to Build a Chatbot for Driving More Leads Through ABM campaigns? | by Parth Bari | Jul, 2021

Chatbots are a common feature of modern websites. Many B2B businesses now understand the value that a chatbot offers, so there is a surge in demand for such solutions, especially in the marketing sector. According to industry research, about 15% of buyers have used a chatbot to communicate with a business in the past year.However, when it comes to ABM or the Account-Based Marketing approach, the extent of engagement differs from what you strategize during other promotional campaigns. It is a customized approach to marketing that allows organizations to target specific profiles. These accounts can be top-level executives or prospects that may end up offering business to the organization.The level of personalization is high, and it enables businesses to improve product awareness among lea...
Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media Examiner
Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media Examiner

Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These S...
Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns
Social Marketing Strategies, social media, social media marketing, twitter

Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns

Every year, Twitter publishes a downloadable events calendar to assist marketers in planning for all the key dates in the months ahead.  But last year, with so many events being canceled due to COVID-19, the calendar itself ended up being kind of useless. I mean, it was still handy, but it had to be revised so often that it was never clear what was and wasn't happening, which meant that downloading the guide didn't really work. So this year, with disruption still lingering in the air, Twitter has opted to publish a live listing on its Twitter Marketing website, which includes all the key dates, month-by-month, on a simple template.It's not as pretty as the usual calendar format, but it does the job, and it'll help you keep track of all the key events and dates you need to know in ord...
19 Brilliant Examples of Holiday Marketing Campaigns
Digital Marketing, digital mkt, email outreach, Holiday Marketing, Internet marketing, Online Marketing

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. (more…)
Save Time Writing Emails with 12 Pre-Written Email Campaigns
Autoresponders workflows, Digital Marketing, digital mkt, email campaign, email list, Email Marketing, email outreach, Email workflows, Internet marketing, Online Marketing, Pre-written email campaigns

Save Time Writing Emails with 12 Pre-Written Email Campaigns

By Kristin MacLaughlin November 11, 2020 Easily import a proven and tested autoresponder email campaigns in just a few clicks. We did the work for you with these 12 pre-written email campaigns. Once you select your email marketing provider, you have everything you need to send awesome emails. There’s only one thing left to do: get started! The sooner you start writing and sending emails, the sooner you can build lasting relationships with subscribers. Writing quality content – and doing so consistently – is one of the biggest challenges for anyone who sends emails and is also one of the most important. According to research 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis.That m...