Tuesday, December 7Digital Marketing Journals

Tag: Analytics

YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics
Social Marketing Strategies, social media, social media marketing, youtube

YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics

This could come in handy - YouTube has today added a new option in YouTube Studio which enables users to re-use details from previous uploads for new uploads within the posting process on desktop.As you can see here, the new option enables you to re-use:Video title Video description Language settings Shorts sampling permissions Category selectionsThat could save you a lot of time, particularly for those who regularly post on the same topics, or have to manually input language options with each new post. Of course, you’re probably not going to upload many videos with the exact same title and description, but by copying the details across, that could make it easier to edit those details quickly, for similar content, without having to re-enter the same info for each video in a serie...
AI-Driven Predictive Analytics in B2B
Digital Marketing, digital mkt, Internet marketing, Online Marketing

AI-Driven Predictive Analytics in B2B

In Part 1 of this two-part series, we talked about how mission-critical intelligence is often right under our noses but we don't know how to find it. We went through the types of signals contained in such intent data, and how B2B sellers and marketers can work to collect them. But like the Allied codebreakers in World War II, we understand that collecting those signals is only the first step. To actually do anything with them, we need to decode them. In World War II, the critical break came in the form of technology—the Colossus computer. And in B2B, it's technology to the rescue again. B2B's Colossus: Decoding Intent Intent data without predictive analytics is like those mountains of signals the Allied forces gathered but couldn't understand without a computer t...
Track the Right Metrics With Holistic Analytics
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Track the Right Metrics With Holistic Analytics

Are people around you constantly extolling the benefits of metrics and analytics? Web analytics, digital analytics, social media analytics, the list goes on. Yes, we get it. Metrics and ROI are important. But, are you feeling overwhelmed? Are you unsure about where to start, or which metrics to analyze in relation to your specific business context? The problem lies in the misconception that analytics begins with metrics. In reality, analytics should start with a systemic or holistic examination of, first, the organizational situation (problem) that precipitated the need for analytics, and, second, your own subjective role within the analytics process.To learn about how to do so, especially in the context of social media, please read on. Analytic...
Google Analytics 4 Is Here
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Google Analytics 4 Is Here

The complexity of the modern Web user's experience has made it critical for marketers to track users across mobile and desktop environments—together. Since 2013, when Google released the third version of Google Analytics, AKA Universal Analytics, it has provided great results for users. But its limitations have become evident, especially in the past two or three years. Enter Google Analytics 4, the much-anticipated update within the Google Analytics product, announced in October 2020. With the proliferation of new platforms, such as mobile apps and IoT devices, a massive influx of new data sources has been created; and as powerful as Universal Analytics was, it simply wasn't up to the task. So Google went back to the drawing board.This article will ex...
How to Track Google Posts in Google Analytics & Search Console
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Tips

How to Track Google Posts in Google Analytics & Search Console

Posted Mar 30, 2021 by Joy Hawkins We have a big study on Google My Business posts that I’m presenting at LocalU on April 7th. While doing that study, there were several things we learned about Google Posts. Clicks in Google My Business Insights Don’t Match Clicks in Google Analytics.  If you’re looking inside Google My Business, they have data showing you how many clicks your posts received.The numbers you see here will not match the numbers you see inside Google Analytics.  There are many reasons for this which I have highlighted in this post. How to Track Google Posts in Google Analy...
YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, youtube, YouTube Analytics, YouTube Video

YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner
facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Google Analytics 4: What Marketers Need to Know : Social Media Examiner
Expert Interviews, facebook, facebook marketing, Google Analytics, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Google Analytics 4: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How to Set Up Google Analytics: A Step-by-Step Guide
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy

How to Set Up Google Analytics: A Step-by-Step Guide

Knowing how to set up Google Analytics is the first step to understanding:Who your website’s visitors are What content they want to see from your business How they behave when browsing your siteThe best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. However, setting up Google Analytics can be hard (to put it mildly). Luckily for you, we have a step-by-step guide for digital marketers of any level to easily and painlessly set up Google Analytics. Before we jump into how exactly to do that, let’s take a look at what makes Google Analytics so great.Bonus: Get a free social media analytics report template that shows ...
Google services were down including Google Ads, Google Analytics, Search Console & more
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google services were down including Google Ads, Google Analytics, Search Console & more

Google services were down including Google Ads, Google Analytics, Search Console & more Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments...
How to Analyze Site Visitor Engagement With Google Analytics Reports : Social Media Examiner
facebook, facebook marketing, Google Analytics, How To, Social Marketing Strategies, social media, social media marketing

How to Analyze Site Visitor Engagement With Google Analytics Reports : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How to get started in Google Analytics 4
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

How to get started in Google Analytics 4

How to get started in Google Analytics 4 Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=...