Wednesday, April 29Digital Marketing Journals

Tag: Analytics

Analytics Database Maintenance – Maintenance details – Wistia
13Apr By WistiaNo Comments
Social Marketing Strategies, social media, social media marketing

Analytics Database Maintenance – Maintenance details – Wistia

Analytics Database MaintenanceScheduled for April 02, 2025 at 12:00 PM – 12:38 PMAffectsStatsUnder maintenance from 12:00 PM to 12:38 PMCompletedApril 02, 2025 at 12:38 PMCompletedApril 02, 2025 at 12:38 PMMaintenance has completed successfully.In progressApril 02, 2025 at 12:00 PMIn progressApril 02, 2025 at 12:00 PMMaintenance is now in progressPlannedApril 02, 2025 at 12:00 PMPlannedApril 02, 2025 at 12:00 PMWe are planning for a scheduled maintenance to our analytics database. Stats may be delayed during this time.
Read More
How Tagging Strategies Transform Marketing Campaigns
28Jun By Guarav SharmaNo Comments
analytics, Blog, branding, Content categorization, Content discoverability, Customer segmentation, data-driven marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Hashtag tracking, Influencer Marketing, Internet marketing, Marketing Campaigns, Online Marketing, personal branding, personalization, SEO, Social Media Engagement, Tagging strategy

How Tagging Strategies Transform Marketing Campaigns

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task.  That’s where strategies like tagging come in.  It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise and reach the right audience. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign.  Let’s get to it.  How Brands Use a Tagging Strategy Tagging involves using keywords or labels to categorize and organize content, products, or customer data. You attach tags to specific items or information to make searching, sorting, and analyzing data easier.  There are various type...
Read More
A Better Google Analytics Alternative
11Jun By Editorial TeamNo Comments
analytics, building website, creating a website, google web designer, internet design, Marketing & SEO, SEO, Tools, web design, web design company, web designer, web page design, website builder, website design

A Better Google Analytics Alternative

Our recent migration to GA4 left a lot to be desired and led us to explore for better google analytics alternatives. We tried just about everything out there, including Plausible, Fathom, and several others, all with their own pros and cons. The biggest hurdles were: limited features and higher costs. That’s why we were so excited when we stumbled across Fullres recently. Not only do they have the best pricing around but they’re bundling multiple tools we use—ad revenue, analytics, web vitals—all into a single platform. Usually, you have to subscribe to multiple services and jump between browser tabs to see that amount of data together. Looking at their roadmap, there’s a lot more coming too. Fullres also stood out with their quick 5-second installation setup. You get instant access to aud...
Read More
Using AI to Predict Design Trends
6May By Dazzler Productions SA de CVNo Comments
ai, building website, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Using AI to Predict Design Trends

5 days ago Design trends evolve at a blistering pace, especially in web design. On multi-month projects, you might work on a cutting-edge design after the kick-off meeting, only to launch a dated-looking site. Enter predictive analytics — a machine learning approach that can trace patterns in datasets and even anticipate future pattern...
Read More
13 Social Media Analytics Tools That Do the Math For You
21Feb By Shannon TienNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social Media Tools, Strategy, tiktok, twitter, youtube

13 Social Media Analytics Tools That Do the Math For You

Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, I’ll cover some of the best free social media analytics tools available, along with some paid options (for the true nerds who want to dive deep on the data and see real returns). Then you’ll be ready to learn which social media metrics are important to track. Not ready to start looking for analytics tools? Get a primer on what social media analytics even is. #1 Analytics Tool for Growth Beautiful reports. Clear data. Actiona...
Read More
4 TikTok Analytics Tools That Do the Math for You
30Dec By Christina NewberryNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social Media Strategy, Strategy, Template, tiktok, twitter, youtube

4 TikTok Analytics Tools That Do the Math for You

Ah, TikTok. What started as the domain of teenagers doing their teenager thing has become an important marketing channel – and not just for those marketing to teens. The platform now has more than a billion monthly users, and nearly a third of them are over 35. That means TikTok has become serious business for brands and organizations of all shapes and sizes. TikTok analytics provide the information you need to take your TikTok strategy seriously, with insights into what works and what doesn’t for your business. Before we jump into the details, here’s a quick overview of everything you need to know: What is TikTok analytics? TikTok analytics are tools that allow you to track your performance on TikTok. They provide insights into which videos are seeing the most activity. On a...
Read More
Rank Higher and Capture Leads with Video SEO
9Dec By Ann SmartyNo Comments
analytics, Blog, content, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, lead acquisition, Lead Generation, Online Marketing, search engine optimization, SEO, Traffic Generation, videos, youtube

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...
Read More
Transitioning from Google Analytics Universal to Google Analytics 4 ⭐MonstersPost
4Aug By Nataliia RaskopaNo Comments
building website, creating a website, google web designer, internet design, Internet marketing, web design, web design company, web designer, web page design, website builder, website design

Transitioning from Google Analytics Universal to Google Analytics 4 ⭐MonstersPost

Google introduced its new analytics system back in the fall of 2020. Users had the choice to continue tracking their metrics in Universal Analytics or make an immediate transition to the next-generation analytics. However, starting from July 1st of this year, the option to choose will no longer be available as GA3 in its familiar interface ceases operation. In this article, we delve into how to collect data in Google Analytics 4, the changes that have occurred in the reports, and why sessions in GA3 ≠ sessions in GA4. Our exploration is led by Pavlo Fortelnyi, the Team Lead of the Analytics Department at Promodo, who provides a detailed breakdown of these topics. What will happen to historical data after transitioning to GA4? Let's put your mind at ease: there will be no immediate loss of ...
Read More
9 Facebook Analytics Tools for 2023 [Paid & Free]
16Mar By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

9 Facebook Analytics Tools for 2023 [Paid & Free]

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Even while some things about Facebook remain a mystery — for instance, why does your seventh-grade boyfriend leave a ‘Happy Arbor Day’ message on your wall every year? — social media managers all over the world can count on the soothing clarity of Facebook analytics. Numbers don’t lie, after all. Your Facebook metrics reveal fascinating facts about your audience’s preferences and behaviors. By analyzing data about your content performance, you’re getting valuable quantitative feedback to help build a winning Facebook marketing strategy. The only trick to making the most of your Facebook analytics is finding a tool to help you track performance and identify patt...
Read More
The Top Chatbot Analytics Tools to Drive Conversion and Containment | by Master Of Code Global | Jan, 2023
20Jan By Master Of Code GlobalNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-analytics, chatbot-testing, chatbots, conversation with ai, conversational-ai, conversational-ai-testing, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

The Top Chatbot Analytics Tools to Drive Conversion and Containment | by Master Of Code Global | Jan, 2023

It’s pretty difficult to overestimate the benefits AI-powered chatbots offer businesses, from agent cost savings due to solving repetitive requests, the opportunities continue to grow. According to Juniper research, cost savings, up-selling, marketing, and cart recovery are major retailer chatbot ‘push’ factors. Retailers will take advantage of these opportunities; propelling Conversational AI in eCommerce driving transactions via chatbots to reach $112 billion by 2023.However, not all chatbots are created equally. There are many virtual assistants in production that do not have Natural Language Processing (NLP) which means it cannot understand a user’s natural language inputs, causing the bot to be quite limited and robotic, rather than helpful and conversational. To ensure your chatbot’s...
Read More
Wistia Status – Some Analytics are down
30Oct By WistiaNo Comments
Social Marketing Strategies, social media, social media marketing

Wistia Status – Some Analytics are down

Subscribe to updates for Some Analytics are down via email and/or text message. You'll receive email notifications when incidents are updated, and text message notifications whenever Wistia creates or resolves an incident. Country code: Afghanistan (+93)Albania (+355)Algeria (+213)American Samoa (+1)Andorra (+376)Angola (+244)Anguilla (+1)Antigua and Barbuda (+1)Argentina (+54)Armenia (+374)Aruba (+297)Australia/Cocos/Christmas Island (+61)Austria (+43)Azerbaijan (+994)Bahamas (+1)Bahrain (+973)Bangladesh (+880)Barbados (+1)Belarus (+375)Belgium (+32)Belize (+501)Benin (+229)Bermuda (+1)Bolivia (+591)Bosnia and Herzegovina (+387)Botswana (+267)Brazil (+55)Brunei (+673)Bulgaria (+359)B...
Read More
YouTube Shares More Info on its Coming ‘Data Stories’ Analytics Element
11Oct By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, youtube

YouTube Shares More Info on its Coming ‘Data Stories’ Analytics Element

YouTube has provided some new info on its Data Stories analytics test, which provides insights into your channel performance in a simple, Stories-like format, and is accessible to some users (at present) via YouTube Studio. YouTube first previewed its Data Stories element in August, with selected users being shown a prompt to access the option from the main Overview page in the Studio app. As you can see here, by tapping on the ‘See how YouTube recommends content’ prompt, users are then able to access the Data Stories element, which provides simplified overviews of key channel performance aspects in a swipeable, full-screen display. YouTube says that Data Stories can currently be displayed for four elements: Audience Content Monetization Education about YouTube The last element relates to...
Read More
LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools
19Sep By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools

LinkedIn’s looking to help members better manage their LinkedIn inbox, by filtering out more of the junk, with a new ‘Focused Inbox’ UI, which will essentially re-route less valuable messages into an ‘Other’ tab in your LinkedIn message stream. As you can see in this example, LinkedIn’s Focused Inbox update will now provide you with two separate InMail tabs – ‘Focused’ and ‘Other’. Though ‘Other’ could just as easily be labeled ‘Spam’ – and it’ll also be interesting to see where LinkedIn’s Sponsored InMails end up in this separation. Like, a lot of those are junk too, but I’m guessing that LinkedIn’s not going to shift them over to the ‘You Can Ignore These Messages’ section if brands are paying to promote them. As explained by LinkedIn: “[The Focused Inbox] is an intelligent, dual-tabb...
Read More
Taking a Look at Google Analytics 4
9Sep By Eric KarkovackNo Comments
building website, creating a website, Design Clients, Freelance Clients, google web designer, internet design, Marketing, SEO, web design, web design company, web designer, web page design, website builder, website design

Taking a Look at Google Analytics 4

Google Analytics has been a staple in the toolbox of web designers, marketers, and SEO specialists for years. And although there’s a steep learning curve, it offers an in-depth view of who’s visiting your website and the actions they take. The massive piles of data Google Analytics provide hasn’t necessarily kept up with an evolving web, however. Privacy regulations and competitors with leaner products have forced the venerable tool to reconsider its practices. That’s why the next version is likely to surprise some longtime users. Google Analytics 4 (GA4) takes a vastly different approach, with a focus on user events rather than sessions. This eliminates some privacy concerns – not to mention user-specific data that was of interest to those of us reading the reports. And it’s also going to...
Read More
Wistia Status – Some analytics exports failing
18Apr By WistiaNo Comments
Social Marketing Strategies, social media, social media marketing

Wistia Status – Some analytics exports failing

Subscribe to updates for Some analytics exports failing via email and/or text message. You'll receive email notifications when incidents are updated, and text message notifications whenever Wistia creates or resolves an incident. Country code: Afghanistan (+93) Albania (+355) Algeria (+213) American Samoa (+1) Andorra (+376) Angola (+244) Anguilla (+1) Antigua and Barbuda (+1) Argentina (+54) Armenia (+374) Aruba (+297) Australia/Cocos/Christmas Island (+61) Austria (+43) Azerbaijan (+994) Bahamas (+1) Bahrain (+973) Bangladesh (+880) Barbados (+1) Belarus (+375) Belgium (+32) Belize (+501) Benin (+229) Bermuda (+1) Bolivia (+591) Bosnia and Herzegovina (+387) Botswana (+267) Brazil (+55) Brunei (+673) ...
Read More
12Apr By Devashish Datt MamgainNo Comments
ai, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, chatbot-analytics, chatbot-metrics, chatbots, creating chatbots, robot chat

12 Metrics For Chatbot Analytics You Must Track in 2022

Chatbots are not just the helpdesk assistants of the future, they are the helpdesks of the future.There, we said it.As a company that makes chatbots and has access to a tonne of data that repeatedly shows how chatbots are more effective than your typical customer service agent, we at Kommunicate believe that there will be only one channel of communication between you and your customers in the future — chatbots.1.4 billion people on the planet currently use chatbots on a regular basis, according to this report by Acquire. That’s close to twice the population of Europe.As more and more millennials become paying customers who prefer to talk to a computer rather than a real human being, adding a chatbot to your website is not just common sense, it is a matter of survival.But what if you alread...
Read More
Wistia Status – Analytics pages may not be working
8Apr By WistiaNo Comments
Social Marketing Strategies, social media, social media marketing

Wistia Status – Analytics pages may not be working

Subscribe to updates for Analytics pages may not be working via email and/or text message. You'll receive email notifications when incidents are updated, and text message notifications whenever Wistia creates or resolves an incident. Country code: Afghanistan (+93) Albania (+355) Algeria (+213) American Samoa (+1) Andorra (+376) Angola (+244) Anguilla (+1) Antigua and Barbuda (+1) Argentina (+54) Armenia (+374) Aruba (+297) Australia/Cocos/Christmas Island (+61) Austria (+43) Azerbaijan (+994) Bahamas (+1) Bahrain (+973) Bangladesh (+880) Barbados (+1) Belarus (+375) Belgium (+32) Belize (+501) Benin (+229) Bermuda (+1) Bolivia (+591) Bosnia and Herzegovina (+387) Botswana (+267) Brazil (+55) Brunei (+6...
Read More
YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics
24Nov By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, youtube

YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics

This could come in handy - YouTube has today added a new option in YouTube Studio which enables users to re-use details from previous uploads for new uploads within the posting process on desktop. As you can see here, the new option enables you to re-use: Video title Video description Language settings Shorts sampling permissions Category selections That could save you a lot of time, particularly for those who regularly post on the same topics, or have to manually input language options with each new post. Of course, you’re probably not going to upload many videos with the exact same title and description, but by copying the details across, that could make it easier to edit those details quickly, for similar content, without having to re-enter the same info for each video in a series. Y...
Read More
AI-Driven Predictive Analytics in B2B
1Oct By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

AI-Driven Predictive Analytics in B2B

In Part 1 of this two-part series, we talked about how mission-critical intelligence is often right under our noses but we don't know how to find it. We went through the types of signals contained in such intent data, and how B2B sellers and marketers can work to collect them. But like the Allied codebreakers in World War II, we understand that collecting those signals is only the first step. To actually do anything with them, we need to decode them. In World War II, the critical break came in the form of technology—the Colossus computer. And in B2B, it's technology to the rescue again. B2B's Colossus: Decoding Intent Intent data without predictive analytics is like those mountains of signals the Allied forces gathered but couldn't understand without a computer to decode them—to convert th...
Read More
Track the Right Metrics With Holistic Analytics
10Aug By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Track the Right Metrics With Holistic Analytics

Are people around you constantly extolling the benefits of metrics and analytics? Web analytics, digital analytics, social media analytics, the list goes on. Yes, we get it. Metrics and ROI are important. But, are you feeling overwhelmed? Are you unsure about where to start, or which metrics to analyze in relation to your specific business context? The problem lies in the misconception that analytics begins with metrics. In reality, analytics should start with a systemic or holistic examination of, first, the organizational situation (problem) that precipitated the need for analytics, and, second, your own subjective role within the analytics process. To learn about how to do so, especially in the context of social media, please read on. Analytics Are Subjective, Not Objec...
Read More
Google Analytics 4 Is Here
31May By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Google Analytics 4 Is Here

The complexity of the modern Web user's experience has made it critical for marketers to track users across mobile and desktop environments—together. Since 2013, when Google released the third version of Google Analytics, AKA Universal Analytics, it has provided great results for users. But its limitations have become evident, especially in the past two or three years. Enter Google Analytics 4, the much-anticipated update within the Google Analytics product, announced in October 2020. With the proliferation of new platforms, such as mobile apps and IoT devices, a massive influx of new data sources has been created; and as powerful as Universal Analytics was, it simply wasn't up to the task. So Google went back to the drawing board. This article will explain the difference...
Read More
How to Track Google Posts in Google Analytics & Search Console
31Mar By Joy HawkinsNo Comments
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Tips

How to Track Google Posts in Google Analytics & Search Console

Posted Mar 30, 2021 by Joy Hawkins We have a big study on Google My Business posts that I’m presenting at LocalU on April 7th. While doing that study, there were several things we learned about Google Posts. Clicks in Google My Business Insights Don’t Match Clicks in Google Analytics.  If you’re looking inside Google My Business, they have data showing you how many clicks your posts received. The numbers you see here will not match the numbers you see inside Google Analytics.  There are many reasons for this which I have highlighted in this post. How to Track Google Posts in Google Analytics In order to track the activity from Google Posts in Google Analytics, you need to use UTM codes.  After a ...
Read More
YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner
25Mar By Anne PopolizioNo Comments
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, youtube, YouTube Analytics, YouTube Video

YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Read More
Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner
27Jan By Tara ZirkerNo Comments
facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Read More
Google Analytics 4: What Marketers Need to Know : Social Media Examiner
27Dec By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, Google Analytics, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Google Analytics 4: What Marketers Need to Know : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Read More
How to Set Up Google Analytics: A Step-by-Step Guide
23Dec By Tony TranNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy

How to Set Up Google Analytics: A Step-by-Step Guide

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are What content they want to see from your business How they behave when browsing your site The best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. However, setting up Google Analytics can be hard (to put it mildly). Luckily for you, we have a step-by-step guide for digital marketers of any level to easily and painlessly set up Google Analytics. Before we jump into how exactly to do that, let’s take a look at what makes Google Analytics so great. Bonus: Get a free social media analytics report template that shows you the m...
Read More
Google services were down including Google Ads, Google Analytics, Search Console & more
21Dec By Barry SchwartzNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google services were down including Google Ads, Google Analytics, Search Console & more

Google services were down including Google Ads, Google Analytics, Search Console & more Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
Read More
How to Analyze Site Visitor Engagement With Google Analytics Reports : Social Media Examiner
21Dec By Chris MercerNo Comments
facebook, facebook marketing, Google Analytics, How To, Social Marketing Strategies, social media, social media marketing

How to Analyze Site Visitor Engagement With Google Analytics Reports : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Read More