Product Updates

The first month, I’m told, is for listening. I’ve done some of that. But fifteen days in, the picture is already sharper than that script implies. Here’s my honest view of where we are and where we’re going. The interface is not the product anymore For two decades, social media management has been defined by the screen: a dashboard, a calendar, a publishing queue, an inbox. Hootsuite arguably invented that screen. Millions of marketers, agencies, and care teams open it every morning. But the screen was never the value. The value was the capability sitting behind it: schedule a post across a dozen networks, listen to what 150 million sources are saying about your brand, route a customer complaint to the right team in 90 seconds, prove ROI to a CMO on Friday afternoon. SaaS is go...