Tuesday, August 11Digital Marketing Journals

social media marketing

Exploring Use Cases, Challenges, and Strategies
15Jan By Chandraveer SinghNo Comments
ai, Blog, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Exploring Use Cases, Challenges, and Strategies

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Social media marketers have found themselves a perfect sidekick that aids them in generating social media content at breakneck speed. But that is just the tip of the iceberg. In this blog, we’ll delve into the fascinating realm of AI in social media, uncover how savvy marketers are leveraging its power, and explore the challenges they encounter along the way so you can better prepare for them. Let’s get started! What is AI in social media? AI in social media refers t...
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#643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations – Amy Porterfield
13Jan By AmyNo Comments
audience engagement, audience relationships, Business Organization & Systems, calendar management, community building, facebook, facebook marketing, live interactions, New Business Owner, podcast, Social Marketing Strategies, social media, social media marketing, student feedback, student success, track metrics

#643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations – Amy Porterfield

Listen To My Latest Podcast Episode: #643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations Listen To My Latest Podcast Episode:#643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations
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X May Look to Gate Some Video Content to Premium Subscribers Only
11Jan By Andrew HutchinsonNo Comments
facebook, facebook marketing, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, youtube

X May Look to Gate Some Video Content to Premium Subscribers Only

Along with X’s new slate of video programming, headlined by exclusive shows from popular TV identities Don Lemon, Tulsi Gabbard, and Jim Rome, the platform is also exploring a new monetization avenue for that content, which will push users to subscribe to X Premium in order to view certain episodes and updates. That’s according to a new finding in the back-end code of the app, which indicates a new prompt that’ll force users to sign-up to keep watching after a certain point in the playback. As you can see in this example code snippet, shared by social media expert Chris Messina, X is seemingly developing new prompts that will be triggered after a viewer watches for a certain amount of time, pushing them to sign-up to Premium to keep watching. There’s not a lot of info to go on at this...
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Social Media Rules for Real Estate: A 2024 Guide
9Jan By Rob GloverNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok

Social Media Rules for Real Estate: A 2024 Guide

There’s no doubt that social media is an amazing marketing tool for real estate professionals. But it’s important to remember that various real estate codes of ethics — and many local and national laws — apply to what you post. So before you publish your next Reel, Snap, TikTok, or Tweet (Xeet?), make sure you know the social media rules for real estate agents. Peruse this guide if you’re a bit fuzzy on what constitutes a good or bad social media post. We’ve laid out laws and guidelines to keep your content ethical. We’ve also included several best practices and examples so you leave with a plan to make every post perfect. Bonus: Get a free social media strategy template designed specifically for real estate agents, broker...
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The Ultimate Social Media Holiday Calendar [2024 Edition]
6Jan By Chandraveer SinghNo Comments
Blog, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, social media marketing

The Ultimate Social Media Holiday Calendar [2024 Edition]

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Here’s the deal: they’re not just dates on a calendar. These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Why does this matter? Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence. What’s the result? Increased engagement, boosted visibility, and a stronger community feel. But with a holiday for every imaginable term, knowing which to target and what to let go of can boost your organic reach and also save you time and effort. Dive with us to see what are the ...
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Target’s ‘Expect More, Pay Less’ Promise
4Jan By Adweek StaffNo Comments
Adweek Podcasts, Retail News, Social Marketing Strategies, social media, social media marketing

Target’s ‘Expect More, Pay Less’ Promise

Are you curious about the ever-changing retail landscape? This week on The Speed of Culture podcast, we’re talking to Rick Gomez, the evp and chief food and beverage officer at Target. Gomez has had a unique career path, shifting from law studies to leading marketing strategies at the big box retailer. His experiences at consumer packaged goods giants like Quaker Oats and PepsiCo have shaped his understanding of retail marketing. Over the last decade, Gomez has played a pivotal role in shaping Target’s marketing strategy, having held several leadership positions within the company including svp of marketing and chief marketing, digital and strategy officer. Over the years, he has managed multibillion-dollar CPG brands across Target’s food and beverage side, earning the 2022 Retail TouchPoi...
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#640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein – Amy Porterfield
3Jan By AmyNo Comments
abundance, Dear Gabby, dreams, facebook, facebook marketing, gabby bernstein, manifestation, mindfulness, mindset, new year, new year’s resolutions, podcast, Social Marketing Strategies, social media, social media marketing

#640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein – Amy Porterfield

Listen To My Latest Podcast Episode: #640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein Listen To My Latest Podcast Episode:#640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein
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X Shares New Data on its Efforts to Combat CSAM in the App
1Jan By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

X Shares New Data on its Efforts to Combat CSAM in the App

Anytime that a company releases a report in the period between Christmas and New Year, when message traction is especially low, it’s going to be received with a level of skepticism from the press. Which is the case this week, with X’s latest performance update. Amid ongoing concerns about the platform’s revised content moderation approach, which has seen more offensive and harmful posts remain active in the app, prompting more ad partners to halt their X campaigns, the company is now seeking to clarify its efforts on one key area, which Elon Musk himself had made a priority.  X’s latest update focuses on its efforts to stamp out child sexual abuse material (CSAM), which it claims to have significantly reduced through improved processes over the last 18 months. Third party reports contradic...
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4 TikTok Analytics Tools That Do the Math for You
30Dec By Christina NewberryNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social Media Strategy, Strategy, Template, tiktok, twitter, youtube

4 TikTok Analytics Tools That Do the Math for You

Ah, TikTok. What started as the domain of teenagers doing their teenager thing has become an important marketing channel – and not just for those marketing to teens. The platform now has more than a billion monthly users, and nearly a third of them are over 35. That means TikTok has become serious business for brands and organizations of all shapes and sizes. TikTok analytics provide the information you need to take your TikTok strategy seriously, with insights into what works and what doesn’t for your business. Before we jump into the details, here’s a quick overview of everything you need to know: What is TikTok analytics? TikTok analytics are tools that allow you to track your performance on TikTok. They provide insights into which videos are seeing the most activity. On a...
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Issue with player causing videos to not play in certain cases – Incident details – Wistia
28Dec By WistiaNo Comments
Social Marketing Strategies, social media, social media marketing

Issue with player causing videos to not play in certain cases – Incident details – Wistia

There was an issue that caused embeds with the big player button to not play from 9:29AM-10:24AM when an user clicked directly on the big player button to start video playback. Clicking anywhere outside the big player button would still allow playback to work as expected. We identified the issue, reverted the change, and verified that the bug was no longer present as of 10:24AM.
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8 Tips Using LinkedIn Groups To Grow Your Business in 2024
27Dec By Ivan SerranoNo Comments
Blog, linkedin, Social Marketing Strategies, social media, social media marketing

8 Tips Using LinkedIn Groups To Grow Your Business in 2024

LinkedIn, the world’s largest professional network, boasts a staggering 930 million members globally. It’s a great platform to connect your brand with powerful audiences. Now, you might be wondering, “How can I leverage LinkedIn to grow my business?” The answer lies in LinkedIn Groups. Sadly, these groups often fall by the wayside when people navigate the platform. But here’s the thing: LinkedIn Groups are a goldmine for businesses looking to expand. Unlike individual profiles and company pages, these groups provide a dedicated space for businesses to build strategic partnerships within niche closed communities. With LinkedIn Groups, you can drive interaction on interests, issues, or topics essential to a targeted audience – those who are likely to do business with you. That’s the power of...
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Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?
26Dec By Adam JaffreyNo Comments
Blog, Consumer Engagement, Content Consumption, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, Email Marketing, Internet marketing, long form content, Marketing Skills, marketing strategies, Marketing Topics, Online Marketing, Short Form Content, social media marketing, Traffic Generation

Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?

Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative, but the research on human attention spans isn’t so clear cut.  In fact, some scientific studies seem to point in the completely opposite direction — humans have an enormous capacity for attention.  Our Problem is Not Attention — it’s Distraction  The core issue isn’t a lack of attention — it’s the multitude of distractions competing for our focus. The modern consumer’s attention hasn’t become scarcer, it’s just spread thinner. The growing popularity of platforms such as TikTok...
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#637: My Customers Have Bought All My Offers… What’s Next For Them? – Amy Porterfield
25Dec By AmyNo Comments
affiliate marketing, after digital courses, community building, customer engagement, Digital Courses, facebook, facebook marketing, loyal customers, memberships, podcast, Social Marketing Strategies, social media, social media marketing

#637: My Customers Have Bought All My Offers… What’s Next For Them? – Amy Porterfield

Listen To My Latest Podcast Episode: #637: My Customers Have Bought All My Offers… What’s Next For Them? Listen To My Latest Podcast Episode:#637: My Customers Have Bought All My Offers… What’s Next For Them?
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6 Social Media Marketing Predictions for 2024 [Infographic]
23Dec By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

6 Social Media Marketing Predictions for 2024 [Infographic]

Looking to get ahead of the next big trends in social media marketing? This will help. The team from Emplifi recently shared their predictions for 2024, based on insights from thousands of brands that utilize its Emplifi Social Marketing Cloud service. Analyzing these trends, Emplifi has come up with six predictions of note, all of which it expects to become bigger considerations for social media marketers over the next year. Could be helpful in your strategic thinking - you can check out Emplifi’s full trends overview here.
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How to Get on the FYP (For You Page) on TikTok: 15 Hacks
22Dec By Alyssa HiroseNo Comments
content creators, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, youtube

How to Get on the FYP (For You Page) on TikTok: 15 Hacks

In a way, this blog post is also a For You Page: it was carefully created just for you, and the more you scroll, the more you’ll find content that you’re likely to care about. Except it was written by a human with bones and blood, and not determined by a series of TikTok algorithms. Getting on the TikTok FYP, or For You Page, is extremely important when it comes to success on the platform: the FYP is where a billion global active users find new content, new accounts to follow and new brands to care about. Here’s everything you need to know about getting on the FYP, straight from the human’s mouth. What is the FYP (For You page) on TikTok? The Tiktok FYP (For You Page) is a feed of content created for a specific user based on an algorithm. The FYP shows a mix of videos from acco...
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11 Key Social Media Trends to Watch Out for in 2024
18Dec By Chandraveer SinghNo Comments
Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

11 Key Social Media Trends to Watch Out for in 2024

Are you ready with your social media strategy for 2024? Did you take all the upcoming social media trends into consideration while forming it? You can’t avoid them! Social media evolves at a breakneck speed. What worked for your social media presence in the previous year might not work in 2024 as well. That’s why you need to stay updated with all the latest social media trends that will be taking off in the social media realm. Knowing the trends will help you create innovative campaigns that resonate with current user behaviors and preferences. So, did you jot down all the emerging social media trends? Don’t worry! We have done the hard work of finding every trend that will push your marketing ahead of the curve and help you make impactful new tactics and strategies, setting your clients a...
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#634: The Million Dollar Course Creators Club: Four Student Success Stories – Amy Porterfield
16Dec By AmyNo Comments
Digital Courses, facebook, facebook marketing, financial freedom, Inspiration, Millions in Sales, motivation, podcast, Social Marketing Strategies, social media, social media marketing, student success

#634: The Million Dollar Course Creators Club: Four Student Success Stories – Amy Porterfield

Listen To My Latest Podcast Episode: #634: The Million Dollar Course Creators Club: Four Student Success Stories Listen To My Latest Podcast Episode:#634: The Million Dollar Course Creators Club: Four Student Success Stories
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What Is an API, and How Does It Work? [Infographic]
15Dec By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

What Is an API, and How Does It Work? [Infographic]

If you follow social media marketing news (which presumably you do if you’re reading this), you’ve no doubt read several stories about APIs, mostly in relation to third-party applications. But if you’re not a programmer, you may not understand what an API is, and how it relates to digital marketing systems. To provide some more insight on this, the team from Salesforce have put together this infographic, which takes a broader look at the various ways in which APIs can be used. It could help you better contextualize more API-related discussion. 
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The 2024 Guide to Social Media Strategy for Executives
13Dec By Michelle MartinNo Comments
facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

The 2024 Guide to Social Media Strategy for Executives

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Here’s exactly how to do it. ...
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Holiday Marketing Ideas Sourced From the Best Campaigns
10Dec By Anwesha GhatakNo Comments
Blog, content marketing, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

Holiday Marketing Ideas Sourced From the Best Campaigns

The holidays are here! This time of the year heralds a flurry of marketing activities from every known brand and business. With every competitor in the race, marketers have to pull out all the holiday marketing ideas they have in their hats to be visible to their audience. All avenues can be explored, be it TV ads, YouTube videos, social media posts, or email campaigns! This flash flood of holiday marketing campaigns starts around Thanksgiving and continues until the new year. The lineup includes Thanksgiving, Halloween, Hanukkah, Christmas, and New Year. There is also Black Friday and Cyber Monday, and the list continues. All the buyers go on a shopping frenzy, making it an ideal time for businesses to capture the market with a unique holiday campaign of their own. According to the Nation...
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#632: How To Craft The Perfect Digital Course Module From Scratch – Amy Porterfield
8Dec By AmyNo Comments
digital course lessons, digital course modules, Digital Courses, facebook, facebook marketing, live trainings, podcast, Social Marketing Strategies, social media, social media marketing, student engagement, student motivation

#632: How To Craft The Perfect Digital Course Module From Scratch – Amy Porterfield

Listen To My Latest Podcast Episode: #632: How To Craft The Perfect Digital Course Module From Scratch Listen To My Latest Podcast Episode:#632: How To Craft The Perfect Digital Course Module From Scratch
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The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands
6Dec By Andrew HutchinsonNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

While the current spate of generative AI tools are interesting, and are already changing discovery behaviors and interactive processes, they’re really only scratching the surface of what’s possible, and are far from actual “intelligence” as the AI name suggests. Indeed, most of these initial models are data matching tools, able to predict elements of text and images based on the most likely sequencing, by applying probability to huge datasets. And they’re becoming increasingly at doing just that, but they’re not “thinking” as such, these systems are not developing new concepts all on their own, and there’s no intent or reasoning behind those matches, other than mathematical likelihoods. That’s the next level of AI, which many experts have expressed concern about, in that such systems wi...
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Average Engagement Rates for 13 Industries [November 2023]
4Dec By Karolina MikolajczykNo Comments
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social media stats, Strategy, tiktok, twitter

Average Engagement Rates for 13 Industries [November 2023]

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome.) We’ve even included a simple (and free!) engagement rate calculator you can use t...
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A Complete Guide to LinkedIn Post Sizes
1Dec By Sparsh SadhuNo Comments
Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

A Complete Guide to LinkedIn Post Sizes

When it comes to LinkedIn, the world’s go-to professional networking platform, the way we present our visuals can make a world of difference.  Think about it:  Ever come across a post with an image that’s just… off? Maybe it’s too stretched, a bit blurry, or awkwardly cropped. It’s distracting, right? A perfect LinkedIn post size can captivate your audience, ensure the clarity of your message, and keep your content looking professional and polished without any awkward cropping or blurring. It’s not just about avoiding technical mishaps; it’s about ensuring your message comes across loud and clear in the most polished and professional way possible. Whether for a standard post, an article, or a company update, optimizing image post sizes for LinkedIn is crucial for maximizing impact. This at...
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#629: How To Balance Your Business During The Holiday Bustle – Amy Porterfield
29Nov By AmyNo Comments
Business Organization & Systems, facebook, facebook marketing, holiday season, new year prep, planning, podcast, Q4, reflection, scheduling, Social Marketing Strategies, social media, social media marketing, stress-free

#629: How To Balance Your Business During The Holiday Bustle – Amy Porterfield

Listen To My Latest Podcast Episode: #629: How To Balance Your Business During The Holiday Bustle Listen To My Latest Podcast Episode:#629: How To Balance Your Business During The Holiday Bustle
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How to Manage Social Media and Your Mental Health [Infographic]
28Nov By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

How to Manage Social Media and Your Mental Health [Infographic]

With the holiday season coming up, it’s worth taking stock of your social media usage, and considering how much benefit our “always on” lifestyle is really providing. Most people spend every spare moment scrolling through apps, with the constant flow of information online giving us all new levels of FOMO every single second. But really, in most cases, unplugging for a while is not going to have a big impact. And it could provide more opportunities for connection, especially over the holiday break, which makes this infographic from Media Update particularly timely. There are some good notes and considerations here on how to regulate your social media usage, and why you might want to. Worth considering, and maybe factoring into your approach for the new year.
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5 Easy Ways to Remove the TikTok Watermark
26Nov By Sam LauronNo Comments
content creation, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

5 Easy Ways to Remove the TikTok Watermark

When you download a video from TikTok, you’ll notice it includes a watermark. This logo can be especially annoying if it covers an important part of the video. It can also make it more challenging to cross-post the video on Instagram Reels or YouTube Shorts. Fortunately, there are many ways to remove a TikTok watermark! If your videos are winning fans on TikTok, don’t let that pesky watermark stop you from resharing them onto other platforms. Get the most out of your video content creation by using a TikTok logo remover. We promise that no fancy TikTok video editing skills are required. And psstt: if you want our favourite methods for downloading a TikTok without the watermark, check out our video: Bonus: Get a free TikTok Grow...
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23Nov By Hansika VaidNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Complete Social Media Image Sizes Cheat Sheet for 2023

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality. Think about it – each platform has its unique set of rules, especially regarding visuals. And guess what? Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key. So, what’s the secret sauce? Stay tuned as we’re about to unveil the ins and outs of image sizing that will keep your social media content looking sharp and engaging across all platforms. A Quick Social Media Image Size Cheat Sheet Here’s a quick look at the image dim...
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19Nov By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

WhatsApp Announces New Sponsorship Deal with Mercedes F1 Team

WhatsApp has signed a major partnership deal, joining the Mercedes AMG F1 racing team for the 2024 Formula One season, and beyond. The deal, WhatsApp’s first-ever sports sponsorship, will see the Mercedes team post exclusive content to WhatsApp, with a particular focus on WhatsApp channels. WhatsApp launched its Channels one-to-many group messaging feature back in July, and the Mercedes team has already established a presence via the offering. Mercedes F1 began using WhatsApp Channels in September, and has now built an audience of over 650,000 followers in the app. Channels have fast become a valuable connection option, as more users switch to DMs to stay in touch (as opposed to posting feed updates), and more people become increasingly reliant on WhatsApp as their messaging platform ...
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17Nov By Hannah MacreadyNo Comments
facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, youtube

The 2024 Guide for Marketers

Ever wonder who’s looking at your profile on LinkedIn? Or how effective your company’s page is at generating leads? With the power of LinkedIn analytics, you can track, measure, and optimize your LinkedIn data to improve your personal brand or business page. This guide will cover all the ins and outs of LinkedIn analytics, including what LinkedIn metrics to focus on, how to interpret the data, and some additional tools to take your marketing efforts to the next level. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. What is LinkedIn analytics? LinkedIn analytics is the data and statistics behind...
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14Nov By Hansika VaidNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Complete Social Media Image Sizes Cheat Sheet for 2023

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality. Think about it – each platform has its unique set of rules, especially regarding visuals. And guess what? Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key. So, what’s the secret sauce? Stay tuned as we’re about to unveil the ins and outs of image sizing that will keep your social media content looking sharp and engaging across all platforms. A Quick Social Media Image Size Cheat Sheet Here’s a quick look at the image dim...
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11Nov By Andrew HutchinsonNo Comments
instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Instagram Tests New Elements to Feed into More Enclosed Group Sharing

Instagram continues to lean into more private sharing, with a series of new updates in testing that will provide more ways for users to interact in smaller groups. First off, Instagram’s testing new ways to respond to inbox Notes, with users in the test pool now able to reply to Notes with audio clips, photos, videos, GIFs, and stickers. That’ll add more ways for people to engage with Notes, and contribute to general conversations with friends. Notes, which Instagram first launched last December, have proven especially popular with younger users, a key demographic that IG wants to keep a hold on, to stop them from migrating to TikTok instead. As such, it makes sense for Instagram to double-down on Notes, while it’s also added songs, looping video clips, and other interactive elements to...
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9Nov By Sam LauronNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

8 of the Best URL Shorteners To Help You Save Space in 2023

URL shorteners can turn any long and unwieldy website address into a short and sweet URL at the click of a button. Not only are short links easier to digest, but they can help you meet certain character limits and make your link performance seamless to track. It sounds like magic, I know, but anyone with an internet browser can use link shorteners: social media managers, regular everyday Facebook moms, small business owners, TikTok tweens of all heights — and you! Here’s everything you need to know about how to use URL shorteners and why they should be an essential part of your social media tool kit. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and pr...
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5Nov By Chandraveer SinghNo Comments
Social Marketing Strategies, social media, social media marketing

Social Media Holiday Calendar 2023

Do you have your social media holiday calendar planned? As a business, you wouldn’t want to miss out on the enormous number of leads or engagements you can get on different holidays. Now, multiple holidays are scattered over the calendar, giving you multiple chances to create stellar content, run contests, giveaways, and whatnot to interact with your audience. Some holidays are officially recognized holidays by the government, while some are cooked up by savvy marketers and the whacky world of social media looking to create a buzz. But which one is important for you? Obviously, not every holiday will work for you. You must find and leverage the holidays relevant to your niche audience and brand. That’s why we have curated a social media holiday calendar that lists all the holidays scattere...
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2Nov By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

The Four Most Effective Types of Content for Social Media [Infographic]

Seeking content inspiration for your holiday schedule? Maybe you’re planning for 2024? Whatever you’re targeting, this new overview of four effective content types, from the team at Giraffe Social Media, may help. The Giraffe team have put together an overview of some of the best, most responsive content options for your posts, which could help to get you thinking about your marketing plan. A combination of these approaches could be a great way to boost brand awareness, and grow your following. My only additional note of advice is that you don’t just go and slap these idea prompts into ChatGPT, and end up pumping out generic rubbish. You can check out Giraffe Social’s full tips here.
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31Oct By Christina NewberryNo Comments
facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

14 Social Media Calendar Tools for a More Organized 2024

Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply not realistic to post your social content on the fly to each account. (You need to sleep sometime, right?) A social media calendar tool eases the pain by centralizing your social content schedule, so you can plan, tweak, and share your social media posting strategy all in one place. The best social media content calendar tools integrate directly with the social media platforms so your content posts automatically once you place it in the calendar at the time you choose. Keep reading to find the best tool for your needs and learn how use a social media calendar to save time. Bonus: Downl...
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28Oct By Harikrishna KundariyaNo Comments
Social Marketing Strategies, social media, social media marketing

50+ Key Marketing Terms You Should Know in 2023

“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy That’s what we call “marketing” today. Because advertising is obvious for what it is. If you want to emulate Ogilvy, you need to understand what marketing means in its simplest, most fundamental form. Marketing encompasses advertising, selling, and delivering products to either other businesses (B2B) or customers (B2C). It consists of identifying and attracting target customers to generate more leads and conversions. Marketing employs the strategy of marketing mix comprising the Four Ps – Product, Price, Place, and Promotion. Since the inception of online shopping in the early 2000s, the concept of marketing has become broader and more complex. According to expert estimates, the increa...
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24Oct By Andrew HutchinsonNo Comments
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Crosses 400 Million Users, Sees Return to Revenue Growth in Q3

Snap Inc. has published its latest performance update, showing a steady increase in active users, and a return to positive revenue growth. Though signs of what’s coming next for the app remain unclear, due to rising costs and increasing ad industry pressures. First off, on users. Snap’s daily active user count rose to 406 million, up 12% year-over-year. It’s the first time that Snap has eclipsed 400 million users, which underlines the ongoing resilience and relevance of the app to its many users, though it is also worth noting that Snap’s still struggling to add users in the U.S., its key revenue market. Still, the overall growth trend is a positive sign for future opportunities. Youngsters, in particular, continue to use Snapchat as their connection platform of choice, with its more pr...
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49 Black Friday Social Media Posts: Ideas & Examples
23Oct By Hannah MacreadyNo Comments
content creation, facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Social media trends, Strategy, tiktok, twitter

49 Black Friday Social Media Posts: Ideas & Examples

Looking for inspiration for your Black Friday social media posts? As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. From creative graphics and catchy captions to engaging videos and influencer collaborations, use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial 50 Black Friday soci...
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How to Post Multiple Photos on Instagram Story: 4 Simple Ways
19Oct By Ronald RajanNo Comments
Blog, instagram, Social Marketing Strategies, social media, social media marketing

How to Post Multiple Photos on Instagram Story: 4 Simple Ways

Did you know: Harnessing the power of Instagram Stories can skyrocket your engagement. But are you stuck on how to add multiple pictures to your Instagram Story?  You’re not alone.  A whopping 500 million users engage with Instagram Stories daily. Even more impressive, about 70% of Instagram’s entire user base tunes into stories every single day. This opens up a world of opportunities for content marketers and brands. So, if you want to leverage Stories for your website, why limit yourself to just one image? The art of posting multiple photos on a single Instagram story might seem intricate at first. But with various techniques at your disposal, you can craft captivating and diverse stories that resonate with your audience. Ready to boost your Instagram engagement? Dive into this guide, an...
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#616: My Launch Diary: Highs & Lows Of The Digital Course Academy Launch – Amy Porterfield
18Oct By AmyNo Comments
Business Organization & Systems, course creation, customer support, DCA, digital course academy, Digital Courses, facebook, facebook marketing, launch strategies, podcast, Social Marketing Strategies, social media, social media marketing, tech challenges

#616: My Launch Diary: Highs & Lows Of The Digital Course Academy Launch – Amy Porterfield

Listen To My Latest Podcast Episode: #616: My Launch Diary: Highs & Lows Of The Digital Course Academy Launch Listen To My Latest Podcast Episode:#616: My Launch Diary: Highs & Lows Of The Digital Course Academy Launch
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Are Skill Gaps Holding Back Your Social Media Marketing Team’s Potential?
17Oct By Kelly DentNo Comments
Blog, Digital Marketing, digital mkt, Execution Plans, hiring, hiring advice, Internal, Internet marketing, management, marketing teams, Online Marketing, skill development, social media marketing

Are Skill Gaps Holding Back Your Social Media Marketing Team’s Potential?

Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike.  From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced. It comes as no surprise that social media marketers are struggling to keep up.  In a recent survey by The Social Club, it was found that the accelerated pace of social platforms is becoming overwhelming for social media marketers. 81% admitted that it was a struggle to stay on top of the latest trends and technologies. Other marketers struggle to develop the wide range of must-have marketing skills needed to perform the diverse role.  As a result, performance, knowledge, and skills g...
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How to Manage Social Media in 18 Minutes a Day
16Oct By Hannah MacreadyNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Strategy, Strategy, tiktok, twitter

How to Manage Social Media in 18 Minutes a Day

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media. Without an active presence, customers may choose to shop elsewhere. For those who are short on time, we’ve put together an 18-minute plan for managing social media for a business. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. ...
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Writing for Social Media: Top Tips and Tools
12Oct By Marc BartolomeNo Comments
Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

Writing for Social Media: Top Tips and Tools

Social media play a pivotal role in connecting people, shaping opinions, and driving business success. As we traverse the dynamic landscape of social platforms in 2023, the significance of effective writing for social media cannot be overstated. Recent statistics from Demand Sage underscore this importance, with over 4.9 billion active social media users worldwide and projections soaring to a staggering 5.85 billion by 2027. These numbers highlight the immense potential for reaching and engaging audiences through compelling content.  With such a vast and diverse audience at our fingertips, the impact of crafting effective social media posts has never been greater. But how can you make your social media posts stand out? Let’s explore the essential tips below.  10 Tips for Writing for Social...
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#614: Why I Decided To Cancel My Coaching Program Days Before It Launched – Amy Porterfield
11Oct By AmyNo Comments
business lessons, coaching program, facebook, facebook marketing, michael hyatt, mindset, mistakes, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#614: Why I Decided To Cancel My Coaching Program Days Before It Launched – Amy Porterfield

Listen To My Latest Podcast Episode: #614: Why I Decided To Cancel My Coaching Program Days Before It Launched Listen To My Latest Podcast Episode:#614: Why I Decided To Cancel My Coaching Program Days Before It Launched
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X is Testing Variable Upload Quality Options for Video Creators
9Oct By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

X is Testing Variable Upload Quality Options for Video Creators

Another element of X’s pivot to video is coming, with creators soon set to be able to select the video quality that they want to upload in.   As shown in this example, posted by X designer Andrea Conway, along with a toggle to allow or disallow downloads of their content, creators will also be able to select variable upload quality, which could make it easier for people looking to get their videos up on the platform quickly, or in low data situations. Which could be a rare consideration of users outside the U.S., with many X users in developing markets still not in situations that enable them to upload full HD content, due to network capacity, data plans, etc. Though according to X owner Elon Musk users in these markets aren’t the main motivation. The lower resolution choices are for thos...
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What is It & Why You Need It
7Oct By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social media content creation, social media marketing, Social Media Tools, Strategy, tiktok, twitter

What is It & Why You Need It

Social media mistakes happen. Typos. Awkward phrasing. Angry-tweeting at MasterChef Junior contestants before remembering they’re children. But if you work in a regulated industry, mis-wording something can have bigger consequences than just embarrassment. We’re talking fines, disciplinary suspensions, referrals to state authorities, or even total bars from your industry. If you want to stay out of hot water, an AI-backed compliance tool like Proofpoint is key. So how do you stay out of hot water and consistently stay engaged with your social media audience? One option is to create a compliance officer role at your company. But large companies may find that just leads to employee content stuck in an approval bottleneck for ages. And if you’re a smaller company, you might not have the resou...
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Navigating the Pros and Cons of Social Media
4Oct By Chris PantaleonNo Comments
Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

Navigating the Pros and Cons of Social Media

As we navigate the 21st century, social media stands out as a pivotal force that has reshaped how we communicate, work, and connect. Platforms like Facebook, Twitter, Instagram, and LinkedIn have seamlessly integrated into our daily lives, becoming more than just tools—they are now central to our global culture. Their widespread adoption is a testament to humanity’s innate desire for connection and community. Yet, these platforms’ vast reach brings unparalleled opportunities and significant challenges. From fostering global connections to the potential pitfalls of misinformation and social media addiction, the digital realm is rife with contrasts. This article offers a comprehensive exploration of the multifaceted world of social media, shedding light on its advantages, drawbacks, and tips...
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#611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins – Amy Porterfield
2Oct By AmyNo Comments
ai, artificial intelligence, Business Organization & Systems, chatgpt, content creation, content marketing, Emily Hirsch, facebook, facebook marketing, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins – Amy Porterfield

Listen To My Latest Podcast Episode: #611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins Listen To My Latest Podcast Episode:#611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins
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Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need to Consider
30Sep By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need to Consider

Meta has published a new report which looks at the key consumption shifts that brands need to consider in their marketing outreach, which highlights some important notes for all businesses to factor in. The research, conducted by Meta, in partnership with Kantar and Nielsen, is focused on opportunities in the Asia-Pacific market, though many of the lessons and notes would be largely universal, as they relate to global economic and behavioral shifts. As explained by Meta: “Businesses today are facing a new reality: an uncertain macroeconomic landscape, increasing pressure on profitability, efficiency and business outcomes, and changing media consumption habits. As a result of these shifts, marketers are finding that their tried-and-tested marketing mixes are no longer performing as strongly...
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YouTube Shorts Monetization Guide [How Much Can You Make?]
29Sep By Christina NewberryNo Comments
content creation, content creators, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social video, Strategy, twitter, youtube

YouTube Shorts Monetization Guide [How Much Can You Make?]

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk specifically about YouTube Shorts monetization, a.k.a. how to make money from your YouTube Shorts. If you’re looking for a more general primer on this format, check out our blog post on how to make YouTube Shorts. Get your free pack of 5 customizable YouTube banner templates now. Save time and look professional while promoting your brand in style. Can you monetize YouTube Shorts? Yes! It’s...
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The Ultimate Social Media Marketing Guide for Beginners
25Sep By Ronald RajanNo Comments
Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Ultimate Social Media Marketing Guide for Beginners

Navigating the vast landscape of social media marketing can be daunting. Yet, understanding this realm is crucial, especially when, on average, 32% of the total marketing budget will be invested in social media this year. With an estimated 4.89 billion people using social media globally and the average user active on six to seven platforms monthly, the landscape is more competitive than ever. Simply posting content is no longer sufficient. To truly stand out and build a brand, strategic marketing efforts are essential.  But what exactly constitutes strategic marketing on social media? This social media marketing guide will elucidate the steps essential for effective social media marketing, shed light on the ideal platforms for your brand, and provide actionable tips to amplify your marketi...
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#609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder – Amy Porterfield
24Sep By AmyNo Comments
content marketing, entrepreneurship, facebook, facebook marketing, female entrepreneur, Lindsey Schwartz, Lori Harder, New Business Owner, Online marketing, podcast, Powerhouse women, Ronne Brown, Social Marketing Strategies, social media, social media marketing

#609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
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X Announces That its Shutting Down ‘Circles’ As of October 31st
22Sep By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

X Announces That its Shutting Down ‘Circles’ As of October 31st

RIP Circles, the latest feature to be shut down as part of the transition of the app into X. Which is no surprise. X owner Elon Musk has been talking about getting rid of Circles for months, so really, it was just a matter of time. But now the X team has set an official end date. As per X: “X is deprecating Circles as of Oct 31st, 2023. After this date, you will not be able to create new posts that are limited to your Circle, nor will you be able to add people to your Circle.” Circles, which previous Twitter management first launched in May last year, was one of various projects that sought to better align in-app engagement with the broader shift of social interactions to more intimate groups, as opposed to public posting. Given that an increasing amount of users are now interacting this w...
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How to Schedule Tweets [3 Methods + Bonus Tips]
20Sep By Hannah MacreadyNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Tools, Strategy, tiktok, twitter, youtube

How to Schedule Tweets [3 Methods + Bonus Tips]

Scheduling Tweets (Xeets?) can be a game-changer for your brand. It’s hard enough coming up with witty one-liners, hot takes on current events, or smart replies on a regular basis–but actually having to log in and post them at the right intervals? Talk about a headache. By auto-scheduling your content in advance, you can send out viral Tweets for days (or weeks) without lifting a finger. Here’s how to do it, and why you should. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. How to schedule Tweets: 3 methods There’s mor...
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What to Expect in 2023
17Sep By Sean DavisNo Comments
Agency, Blog, Social Marketing Strategies, social media, social media marketing

What to Expect in 2023

Are you considering a career as a social media manager in 2023? Or are you already working in the field and wondering if you’re being paid fairly? Either way, it’s essential to know what the average social media manager’s salary is so you can negotiate better and get the figure you deserve in this competitive industry. However, determining a precise number isn’t a straightforward process. There are several factors determining these salaries, and understanding them is crucial for both aspiring social media managers and organizations looking to hire social media managers. In this blog post, we’ll explore the ins and outs of how much a social media manager makes, the industry averages, location-based pay, and tips for negotiating your salary. What is the Average Social Media Manager Salary? B...
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#607: A Step-by-Step For Creating Accountability Pods To Support Your Digital Course Students – Amy Porterfield
15Sep By AmyNo Comments
accountability, accountability pods, DCA, Digital Courses, facebook, facebook marketing, podcast, Social Marketing Strategies, social media, social media marketing, student success

#607: A Step-by-Step For Creating Accountability Pods To Support Your Digital Course Students – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
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Tech Leaders Meet With U.S. Senators to Discuss AI Regulation
13Sep By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

Tech Leaders Meet With U.S. Senators to Discuss AI Regulation

The long–awaited real-life meeting between Elon Musk and Mark Zuckerberg happened today, with the two both attending an “AI Insight Forum” at Capitol Hill, to discuss the development of AI technologies, and the implications for AI in its many applications. Spoiler alert: There was no MMA bout, and Elon didn’t jump the table and attack Zuck, despite his repeated threats to turn up at his house and challenge him to mortal combat. Instead, the two joined other industry heavyweights, including Google’s Sundar Pichai, Microsoft’s Satya Nadella, and more, to discuss the potential for AI regulation, the current laws and possible blind spots, and what needs to change in future, in order to mitigate economic risk. Or worse: superintelligent robots that want to use us as batteries. Zuckerberg publis...
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Social Media for Business: A Practical Guide
12Sep By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok, twitter, youtube

Social Media for Business: A Practical Guide

As much as you might love marketing your brand with billboards or radio ads, the fact is, social media for business has to be part of your marketing strategy in 2023. Sorry! Social media is an essential way to reach your customers, gain valuable insights, and grow your brand. If you’re avoiding this powerful communication tool, you’re missing out on an incredible opportunity to connect with an audience. (Is this the “inner saboteur” RuPaul is always talking about?!) Read on for everything you need to know to build a winning social media marketing strategy for your business. #1 Social Media Tool Crea...
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100+ Social Media Acronyms Every Marketer Needs to Know
8Sep By Jordan BucknellNo Comments
Blog, facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

100+ Social Media Acronyms Every Marketer Needs to Know

Baffled by BOFU and BR? Doubtful over DSP? Feeling FOMO over FB, FYI, and FTW? We hear you. In the ever-changing world of social media, keeping up with the latest acronyms can feel a little like learning a whole new language. But don’t worry, we’ve got you covered. In this definitive guide, we’re going to shed light on the hottest social media acronyms and abbreviations to help you stay on-trend and ahead of the curve. Let’s jump in. 100+ Popular Social Media Acronyms Here are 100+ Popular Social Media Acronyms we’re about to explore. But wait, there’s more! We’ve categorized these acronyms into four easy-to-digest sections. This way, you’ll know exactly where to find what you’re looking for. Let’s begin with… 1. General Social Media Acronyms From hopping between social media platforms to ...
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#604: Myth Busters Series: “I Don’t Have Enough Time To Create A Digital Course” (Ft. Mallory Rose) – Amy Porterfield
7Sep By AmyNo Comments
digital course academy, Digital Courses, facebook, facebook marketing, Mallory Rose, mindset, myth busters, New Business Owner, podcast, Social Marketing Strategies, social media, social media marketing, student success, time management

#604: Myth Busters Series: “I Don’t Have Enough Time To Create A Digital Course” (Ft. Mallory Rose) – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
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4 Messaging Tips to Drive Sales [Infographic]
5Sep By Andrew HutchinsonNo Comments
instagram, Social Marketing Strategies, social media, social media marketing

4 Messaging Tips to Drive Sales [Infographic]

Looking for ways to use messaging in your digital marketing approach? More and more people are turning to DMs for social engagement, as the allure of public posting wears off, which has seen almost every platform put more emphasis on its DM options in recent months, for both regular users and brands. Establishing direct connection with consumers can be a great way to enhance that relationship, and there’s now a range of DM options to consider within your planning. To help with this, Instagram recently published a set of four key tips for your business DM planning. Worth noting for your holiday approach.
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What is Social CRM: Top Tips and Tools
3Sep By Stacey McLachlanNo Comments
customer service, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Tools, Strategy, twitter, youtube

What is Social CRM: Top Tips and Tools

It’s long been said that success in business is about location, location, location — but the truth is, that’s not actually enough to make it big. You’ve got to have relationships, relationships, relationships, too. Practicing good Customer Relationship Management (CRM) is important for anyone working in the world of sales. Every transaction, big or small (heck, even medium-sized!) starts with making a meaningful connection with a customer. And in 2023, that meaningful connection is probably happening over social media. After all, 4.7 billion people globally (!) are regularly active on social platforms. Four! Point! Seven! Billion! That’s why we’re digging into the concept of “social CRM” (a.k.a. how to use social media to manage customer relationships) here today. Let’s goooo! ...
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Best ChatGPT Prompts for Social Media
31Aug By Ronald RajanNo Comments
ai, Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

Best ChatGPT Prompts for Social Media

Social media is a crowded space, and capturing attention is more challenging than ever. But here’s a game-changer: a 2021 study revealed that AI-generated content led to a 20% increase in social media engagement compared to human-generated content. ChatGPT prompts are at the forefront of this trend, offering a unique way to connect with audiences meaningfully and personally. These aren’t your run-of-the-mill questions; they’re intelligent, tailored, and designed to resonate. Whether you’re a brand, an influencer, or just someone looking to make a splash online, understanding how to craft these prompts can be your secret weapon. Ready to unlock the next level of social media success? Let’s get started! Understanding ChatGPT Prompts ChatGPT prompts are more than just questions; they’re the s...
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#602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield) – Amy Porterfield
29Aug By AmyNo Comments
Digital Courses, email list, facebook, facebook marketing, myth buster series, podcast, Social Marketing Strategies, social media, social media marketing, student success

#602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield) – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
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X Officially Launches the First Stage of Job Listings for Verified Organizations
27Aug By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing, twitter

X Officially Launches the First Stage of Job Listings for Verified Organizations

After testing it with selected partners over the past few months, X has now officially launched its new job listings element in beta, with any Verified Organization on the app now able to add job listings to their profile. As you can see in this example, now, businesses with a gold checkmark can add an open roles shelf to their profile, which will appear above their main timeline, and below their profile bio and following/follower numbers. Tap on the “View all jobs” CTA and you’ll be able to see all the open positions that company currently has listed, and you’ll be able to apply for each (via third-party hosting) by tapping on the specific job detail. As noted, X has been experimenting with job listings for the last few months, and recently added it to the Verification for Organizations ...
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How to Boost Engagement With LinkedIn Carousel Posts and Ads
26Aug By Michelle MartinNo Comments
content creation, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media advertising, social media marketing, Social Media Strategy, Strategy, twitter, youtube

How to Boost Engagement With LinkedIn Carousel Posts and Ads

The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. That’s a bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format. Don’t worry: there’s still a way to make LinkedIn carousel posts. It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format. Here’s how to create LinkedIn carousel document posts and ads that get you noticed. ...
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How To Change Twitter Handle Without Affecting Your Follower List
22Aug By Chandraveer SinghNo Comments
Blog, How-Tos, Social Marketing Strategies, social media, social media marketing, twitter

How To Change Twitter Handle Without Affecting Your Follower List

Twitter is an excellent avenue for personal and business branding. Having a misaligned username on Twitter that just doesn’t represent your brand anymore can be catastrophic for your branding game. Things get more severe with a Twitter username that is embarrassing, older or has a string of random numbers (marketer’sden698#42) at the back. No one wants such names popping up in the timeline when people mention them in Tweets. Thus, it is crucial to know how to change Twitter handle, or like some say it – how to change your @ on Twitter brand profile. The process of changing your Twitter handle is pretty simple. In this article, we will discuss the step-by-step process of how to change Twitter handle from a mobile device or a desktop. Let’s roll. What is a Twitter handle? Well, if you know, ...
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#599: How To Use AI To Expand Your Online Course Topic – Amy Porterfield
20Aug By AmyNo Comments
ai, business niche, chatgpt, course topic, Digital Courses, facebook, facebook marketing, New Business Owner, podcast, Social Marketing Strategies, social media, social media marketing, Sweet Spot

#599: How To Use AI To Expand Your Online Course Topic – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
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TikTok Shares New Guide to Ad Campaign Fundamentals
19Aug By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Shares New Guide to Ad Campaign Fundamentals

Looking to add TikTok into your digital marketing mix for the upcoming holiday push? This will help. TikTok has shared a new guide to the key basics of successful in-app ad campaigns, including notes on how to identify your main selling points, how to create videos around them, and how to optimize your presentation for TikTok specifically. You can check out the full overview here, but in this post, we’ll take a look at some of the highlights. First off, the guide helps you dig deeper into the why of your business, and what you’re looking to sell in your promotions. The answers to these questions will dictate your creative strategy, and TikTok has included more detailed explainers on how to drill down to your unique selling point (USP) in order to maximize the resonance of your promotions....
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The Top 10 Stress-Free Social Media Planning Tools
17Aug By Colleen ChristisonNo Comments
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Tools, Strategy, twitter, youtube

The Top 10 Stress-Free Social Media Planning Tools

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. Without the right tools, you’re bound to get lost at sea. That’s why we’ve journeyed far and wide to bring you this list. This blog is like your treasure map to the shores of a well-run social media plan. Seafaring metaphors aside, get ready for the top ten hands down best social media planning tools in 2023! Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is a social med...
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A Comprehensive Guide for Success
13Aug By Ronald RajanNo Comments
Agency, Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

A Comprehensive Guide for Success

Are you eager to harness the power of social media to elevate your brand? Do you aspire to engage your audience effectively and solidify your brand’s online presence? If your answer to these questions is a resounding ‘yes,’ then you’re in the right place. With over 56.8% of the world’s population active on social media, it becomes a vital asset for your business to connect with your potential target market and achieve your marketing goals. In this comprehensive guide, we’ll explore the intricacies of social media management. We’ll navigate its complexities, tackle its unique challenges, and uncover the opportunities it presents for businesses and agencies. Whether you’re a seasoned pro or a newbie, we’ll arm you with the knowledge and strategies you need to master this crucial aspect of di...
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#597: Real Estate Investing Or Art Journaling: How A Digital Course Creates Profit, No Matter Your Industry [Interview with Jaren Sustar & Teresa Merriman] – Amy Porterfield
12Aug By AmyNo Comments
DCA, digital course, Digital Courses, facebook, facebook marketing, Jaren Sustar, podcast, Social Marketing Strategies, social media, social media marketing, student success, Teresa Merriman

#597: Real Estate Investing Or Art Journaling: How A Digital Course Creates Profit, No Matter Your Industry [Interview with Jaren Sustar & Teresa Merriman] – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
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Instagram Tests New Collaborative Posting Option to Encourage Participation
10Aug By Andrew HutchinsonNo Comments
instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Instagram Tests New Collaborative Posting Option to Encourage Participation

This could be interesting. Instagram is experimenting with a new option that would enable users to add their own images and videos to an existing post, facilitating more direct collaborations in the app. As you can see in this example, shared by app researcher Alessandro Paluzzi, when switched on, the new option would enable post viewers to submit their own addition for consideration. Any additions would not be displayed until approved by the creator, essentially enabling curated group photo albums and shared experiences in the app. Which Instagram has been leaning into as a key engagement driver of late. Back in 2021, Instagram added the “Add Yours” sticker for Stories, which enables users to prompt others to respond to their Stories content, while it also expanded remixes to all video...
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7 Organic Marketing Strategies to Scale Faster in 2023
10Aug By Connor GillivanNo Comments
Blog, content marketing, CRO, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, podcast, podcasting, SEO, SEO Strategy, social media, social media marketing

7 Organic Marketing Strategies to Scale Faster in 2023

Want to grow your business faster?…without paying crazy amounts on paid advertising? Organic marketing is the answer. (Keep reading for my secrets).   My name is Connor Gillivan. I’ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w/ an exit in 2019. Today, I run marketing for my portfolio of 4 businesses.  The majority of my success in business has been through organic marketing.  In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business.  Let’s dive into it!  My 7 Organic Marketing Strategies In this section, I’ll define the 7 organic ...
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How to Use Social Proof to Fuel Engagement and Sales
8Aug By Michelle MartinNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

How to Use Social Proof to Fuel Engagement and Sales

Social proof starts when you’re envious of Little Johnny’s new kicks in first grade and ends… never. It’s the secret sauce in every successful marketing campaign. As marketers, we often measure KPIs like engagement rate, net follower gain, and reach without once thinking about the main driving force behind all of these: Social proof. As in, the reason why someone takes the time to engage, follow, or even sees your social media content in the first place. Before you have any followers to count, you’ll need to create an environment that makes people want to follow, engage with, and — eventually — buy from you. Social proof creates that environment. Here are 15 ways to build social proof into your marketing, and our top tips for the best results. ...
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14 Powerful Tips to Write Amazing Content for Your Facebook Audience
5Aug By Julie PetersenNo Comments
Blog, content marketing, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

14 Powerful Tips to Write Amazing Content for Your Facebook Audience

From a marketing perspective, Facebook is one of the most incredible places in the digital space. It is where you can heighten the popularity and reputation of your brand. Nevertheless, Facebook is the social engine that allows webmasters, entrepreneurs, and marketers to connect with consumers. So how do the big brands connect with their customers? Well, they do it through content. Content development was, is, and will be necessary and essential for the online marketplace to function correctly. Content is complex.  Many webmasters fail to grow successful businesses due to their inability to leverage content in the most appropriate manner. We believe that strategic content that is also strategically promoted on social media networks (such as Facebook) will turn any small or big business i...
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#595: Is 1-on-1 Work Holding You Back? How to Help More People (& Make More Money!) with an Online Course – Amy Porterfield
3Aug By AmyNo Comments
digital course, Digital Courses, facebook, facebook marketing, impact, income, one-on-one work, podcast, Scale Your Business, scaling, service providers, Social Marketing Strategies, social media, social media marketing

#595: Is 1-on-1 Work Holding You Back? How to Help More People (& Make More Money!) with an Online Course – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
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LinkedIn Tests Microsoft Designer Integration to Enable Generative AI Image Creation In-Stream
1Aug By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

LinkedIn Tests Microsoft Designer Integration to Enable Generative AI Image Creation In-Stream

This could be handy. LinkedIn is testing a new integration with Microsoft Designer, which would provide advanced image creation and visual editing tools direct in-stream in the app. ????NEW ???? The ability to create custom designs and original images on LinkedIn via a new Microsoft Designer experience. I'm part of the beta testing group and tried it out for the first time. pic.twitter.com/CR1FMuC6d8— Lindsey Gamble (@LindseyGamble_) July 24, 2023 As you can see in this example, shared by Mavrck’s Lindsey Gamble, the new Designer integration would provide generative AI tools within your post-creation flow in the app, enabling you to create visual elements based on text-prompts, while you’d also be able to use templates, create GIFs, generate videos, all without having to leave the app. Li...
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How To Start a Fundraiser on Instagram: 10 Can’t-Miss Tips
31Jul By Colleen ChristisonNo Comments
facebook, facebook marketing, instagram, linkedin, Non-profit, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Strategy, twitter, youtube

How To Start a Fundraiser on Instagram: 10 Can’t-Miss Tips

Guess which platform puts the gram in donation programs? The fun in fundraising? The… cha-cha-cha? In cha-cha-charity? You already know, but what you may not know (and why you’re here) is how to start a fundraiser on Instagram. With Instagram fundraising (where you raise money for causes involving universities, government agencies, hospitals, or non-profits through the platform), you have many tools to spread the word far and wide on your Stories, Reels, and posts. And Instagram is a powerful tool to connect with potential donors. With over 2.35 billion monthly active users, the platform can amplify your message and reach a wider audience. In this blog post, we’ll explain exactly how to add a fundraiser to Instagram and explore ten ways you can promote it. ...
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Best Practices for Writing Effective LinkedIn Posts
27Jul By Lesley VosNo Comments
Blog, facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, youtube

Best Practices for Writing Effective LinkedIn Posts

LinkedIn has become the activity spot for 772 million users where they share insightful experiences and give meaningful advice. No wonder LinkedIn serves as a source of inspiration for 310 million people monthly. Like every social media, LinkedIn isn’t limited to affluent personalities. It has a massive presence of brands too. In fact, 89% of B2B marketers rely on this platform for lead generation. But all this glitz comes at a high cost. Your messaging on LinkedIn needs to be impactful enough to make you a standout. Otherwise, your business page can get lost in this oblivion quite easily. Let’s go through the latest statistics to understand the platform’s dynamics. It drives more than 50% of all social traffic to B2B websites and blogs. 61 million LinkedIn users are influencers, and 40 mi...
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Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains
24Jul By Andrew HutchinsonNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains

While Elon Musk continues to tinker with Twitter, and push users towards paying to get full functionality in the app, Meta’s Twitter challenger Threads has seemingly stumbled from its initial launch, based on the latest third-party usage stats. You’ve no doubt seen the numbers. Sensor Tower has reported that Threads daily active user count has dropped by around 70% since launch, data.ai reports that Threads downloads have slowed significantly, and various pundits have already predicted that Meta’s real-time news app is destined for failure, following its record-breaking ascent to 100 million members. Some of that is based in hope, with Musk’s most prominent supporters looking to amplify the news of Threads’ demise however they can. And while it’s too early to truly gauge what its potenti...
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12 Ideas + Free Post Generator
22Jul By Hannah MacreadyNo Comments
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

12 Ideas + Free Post Generator

Wondering what to post on LinkedIn? The platform is a gold mine for connecting with potential employers, customers, and colleagues in your field. A well-crafted LinkedIn post can help you differentiate yourself or your brand and build relationships that drive career success. Still, coming up with LinkedIn post ideas can be awkward, not to mention a total time suck. If you’re stuck, check out these post examples to spark your inspiration and build an engaging LinkedIn content strategy in no time. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. What to post on Linkedin: 12 ideas LinkedIn is a place where content matters. You ...
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Video customization changes are delayed – Incident details
20Jul By WistiaNo Comments
Social Marketing Strategies, social media, social media marketing

Video customization changes are delayed – Incident details

July 18, 2023 at 5:05 PMWhen customization changes are made to a video, these changes are not immediately being reflected in embeds. Some customizations are also not showing up in the application upon refreshing the page. These changes are being saved in our system, but there is a delay for those changes to show up. We have identified the problem and are actively working on a fix.
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What is the Best Time to Post on YouTube in 2023?
19Jul By Chandraveer SinghNo Comments
Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter, youtube

What is the Best Time to Post on YouTube in 2023?

YouTube has become an unparalleled platform for businesses and creators to connect with a massive audience, paving the way for immense growth and success. With over 2 billion monthly active users, YouTube offers an ocean of opportunities to captivate viewers, build brand awareness, and drive engagement. However, in this vast sea of content, timing plays a crucial role in maximizing visibility and reaching the intended audience effectively. Understanding the best time to post on YouTube can significantly impact the success of your videos. By strategically aligning your content with peak activity periods, you can maximize your chances of gaining traction, increasing views, and boosting your subscriber count. But when exactly is the prime time to release your videos? Schedule videos on YouT...
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#589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter – Amy Porterfield
17Jul By AmyNo Comments
branding, Clint Salter, company brand, facebook, facebook marketing, Marketing, Online marketing, personal brand, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter – Amy Porterfield

Listen To My Latest Podcast Episode: #589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter Listen To My Latest Podcast Episode:#589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter
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Twitter Previews Updated Tweet Detail Display
15Jul By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

Twitter Previews Updated Tweet Detail Display

With the addition of new elements like view and bookmark counts, the tweet details screen has become very cluttered, which Twitter itself is aware of, and is working to address. Today, Twitter designer Andrea Conway has shared a glimpse of the latest prototype of its updated tweet detail formatting – i.e. what you see after you’ve tapped on a tweet – which presents all of the relevant tweet info in a more streamlined, tidy manner. As you can see, the new tweet detail view looks very similar to how tweets are displayed in the main timeline, with fewer titles describing each element, taking up less space. The new format would also introduce an option to sort your tweet replies, which could make it easier to scan through relevant comments based on engagement, time, etc. Here’s a side-by-side...
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Social Media Lead Generation: 13 Proven Tactics
14Jul By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Social Media Lead Generation: 13 Proven Tactics

It doesn’t really matter what you’re selling. Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. You already know how helpful social media can be for brand awareness and engagement: today, we’re digging into just how marketers can use platforms like Facebook, Tiktok, Instagram, and LinkedIn to generate sales leads. Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers. Ready to use social media marketing to gene...
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6 Tips on How to Create Viral Short Videos for Social Media
12Jul By Guarav SharmaNo Comments
Blog, content, content creation, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, video content, video marketing

6 Tips on How to Create Viral Short Videos for Social Media

In today’s overcrowded social media world, learning how to create viral short videos is a great idea. Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. And that’s not all. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. No wonder, 33% of marketers plan to invest more in short-form video content than any other type of social media strategy in 2023. Granted, short-form video is captivating, engaging, and boosts conversions. However, learning how to create viral short videos that resonate well with your target audience is never an easy task. Fret not, we’ll show you how to go about it and win big on social media. But before that, here are a few things you need to understand...
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Your Guide to Boosting Engagement
10Jul By Monika VermaNo Comments
Blog, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

Your Guide to Boosting Engagement

At times, a single tweet falls short of conveying the full breadth of your message. This is where Twitter threads come into play, allowing you to transcend the 280-character limit and reach a wider audience from the pool of 353 million Twitter users. But what is a Twitter thread, you ask? A Twitter thread, colloquially known as “Tweetstorm,” consists of a series of related tweets from one author. It’s designed to provide additional context to your primary tweet or to offer updated information on the same topic. A Twitter thread breaks down your message into digestible bits of information, each following the primary tweet in the thread. However, is crafting a Twitter thread as straightforward as it seems? What factors should you need to consider when creating a Twitter thread? This comprehe...
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#587: Overwhelmed By Marketing Metrics? Learn Which Ones I Track & Why – Amy Porterfield
8Jul By AmyNo Comments
analytics, data, facebook, facebook marketing, marketing metrics, Marketing Strategy, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing

#587: Overwhelmed By Marketing Metrics? Learn Which Ones I Track & Why – Amy Porterfield

Listen To My Latest Podcast Episode: #587: Overwhelmed By Marketing Metrics? Learn Which Ones I Track & Why Listen To My Latest Podcast Episode:#587: Overwhelmed By Marketing Metrics? Learn Which Ones I Track & Why
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From Likes to Leads: Harnessing Social Media for Business Growth
7Jul By SEO NinjaNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, social media marketing

From Likes to Leads: Harnessing Social Media for Business Growth

Social media marketing has become highly important in today’s digitalized world. With billions using platforms like Facebook, Instagram, LinkedIn, and Twitter each day, these platforms offer a goldmine for businesses to reach, engage and convert their target audience. It is a comprehensive plan that details your business goals for social media and the actions needed to achieve them. Gaining an Insight into Your Target Audience It is important to understand your target audience for effective content marketing. You can create tailored content that addresses their needs and desires. It helps develop a unique brand voice, build trust and drive success in your content marketing efforts. 1. Identifying your target audience Your target audience is a specific group of people you would reach out t...
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Meta Shares ‘Threads Dictionary’ to Keep Users Up to Speed on the Latest App Lingo
7Jul By Andrew HutchinsonNo Comments
instagram, Social Marketing Strategies, social media, social media marketing, twitter

Meta Shares ‘Threads Dictionary’ to Keep Users Up to Speed on the Latest App Lingo

So is a post on Threads called a ‘Thread’ or a ‘post’? And what about re-posts – are they ‘re-threads’? It’s all a bit up in the air at the moment, in the (very) early days of the new Twitter-esque app, but to help you with the latest lingo, the Threads team has shared a ‘Threads Dictionary’ to keep you up to speed. So, to clarify: Each discussion is called a thread – so you post a thread in the app A post is an individual element within a thread (though some people are also referring to this as ‘threading’ or ‘stitching’) A shared thread is called a repost – not a ‘re-thread’ or some other variation Sharing someone else’s post is a quote thread It’s all pretty straightforward, there’s no new language to learn, as such. But there is going to be some discussion around what the actual act o...
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Social Media Archiving for Government: How to Stay Compliant
5Jul By Christina NewberryNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

Social Media Archiving for Government: How to Stay Compliant

Social media archiving for government is a critical component of compliance planning. Social channels are a forum for communicating with constituents and the general public. They are subject to open records and First Amendment laws, just like any other public communication. Content posted on government social media pages is, by default, publically accessible. But open records laws require a much more thorough archiving of data than the social platforms themselves can provide. Agencies must ensure their social content is archived for access by citizens and journalists. Keep reading to find out how to stay compliant with a smart archiving workflow. ...
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A Step-by-Step Guide to Earning the Blue Tick
2Jul By Zuzana HudecovaNo Comments
Blog, facebook, facebook marketing, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

A Step-by-Step Guide to Earning the Blue Tick

Hey there, TikTok creators! Are you seeking that extra edge to skyrocket your credibility and gain recognition on the platform? If so, you’re in the right place! Earning that coveted blue tick verification on TikTok is your golden ticket. It’s not just a symbol—it’s a powerful statement of authenticity and trustworthiness that can set you apart from the sea of creators and help you build a strong bond with your audience. Did you know? TikTok is the reigning champion of social media engagement, boasting an average session length of a whopping 10.85 minutes. That’s a lot of eyeballs potentially on your content! This high engagement rate amplifies the value of verification for creators like you who are eager to expand their audience and make a big splash in the TikTok universe. In this compre...
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#585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul – Amy Porterfield
30Jun By AmyNo Comments
ally, Business Organization & Systems, facebook, facebook marketing, Hank Paul, inclusive, LGBTQ+, podcast, Social Marketing Strategies, social media, social media marketing

#585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul – Amy Porterfield

Listen To My Latest Podcast Episode: #585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul Listen To My Latest Podcast Episode:#585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul
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Meta Publishes New Report on Evolving Data Privacy Rules, And How They’ll Impact Marketers
28Jun By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

Meta Publishes New Report on Evolving Data Privacy Rules, And How They’ll Impact Marketers

Meta has published a new report, in partnership with Deloitte, which examines the evolving data privacy landscape, and how businesses can prepare for the next big shifts, while also maximizing their audience outreach capacity. Various policy and institutional changes have led to new policies around how people’s personal data can and cannot be used, and that’s set to have a big impact on ad targeting, audience outreach, and more, with marketers forced to find new ways to optimize the information that they can use within these new parameters. Elements like data clean rooms and de-identified audience insights are among the key considerations, which are examined in this new report, under the broader banner of ‘privacy-enhancing technologies’ (PETs), which will become more commonplace, and th...
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Healthcare Social Media Policy: Examples + Free Template
26Jun By Hannah MacreadyNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

Healthcare Social Media Policy: Examples + Free Template

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The fact is, healthcare organizations need to take extra precautions when it comes to managing their social media presence. With sensitive patient data and an ever-growing list of regulatory and compliance requirements, having a comprehensive healthcare social media policy is crucial. That’s why we put together this guide to healthcare social media policies, including examples and templates to help you create your own. While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. ...
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Boost Church Engagement with Social Media
23Jun By Chandraveer SinghNo Comments
Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Boost Church Engagement with Social Media

Social media has undeniably become an integral part of marketing plans across the board, including non-profit entities such as churches. Yet, you will see a degree of reluctance among some church ministries towards embracing social media. If you find yourself in this category, consider this compelling statistic: Data reveals that a staggering 18% of young adults and 22% of African-Americans prefer attending church online. This showcases the immense opportunities social media presents for reaching diverse audiences. Just imagine the possibilities of using social media for churches: your congregation doesn’t merely grow—it thrives. It reaches new members, fosters stronger connections within the community, and effects impactful changes in the wider community. This is where social media steps ...
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#582: The Listening Mindset: My Secret For Understanding My Audience Intimately – Amy Porterfield
21Jun By AmyNo Comments
audience insights, facebook, facebook marketing, Jocko Willink, listening, Marketing, mindset, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#582: The Listening Mindset: My Secret For Understanding My Audience Intimately – Amy Porterfield

Listen To My Latest Podcast Episode: #582: The Listening Mindset: My Secret For Understanding My Audience Intimately Listen To My Latest Podcast Episode:#582: The Listening Mindset: My Secret For Understanding My Audience Intimately
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Twitter May Look to Stop Brands from Trendjacking via Replies on Trending Tweets
20Jun By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

Twitter May Look to Stop Brands from Trendjacking via Replies on Trending Tweets

Here’s something that could have an impact on your tweet strategy, depending on exactly how Twitter looks to enforce it. Over the weekend, Twitter CTO Elon Musk tweeted this comment in response to complaints about scammers gaming replies to popular tweets in the app. Gaming replies to generate free advertising will result in account suspension— Elon Musk (@elonmusk) June 17, 2023 Now, again, depending on how you read this, it could have an impact on traditional Twitter strategies. Tapping into trending topics – or ‘newsjacking’ – has long been a means to gain more exposure and promotion in the app, and a lot of brands do use this as a tactic to maximize awareness. But, of course, a lot of these replies are also spammy, and Elon later clarified that it was these spammers that he was speci...
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How to Find the Best Candidates
18Jun By Michelle MartinNo Comments
facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Find the Best Candidates

People apply to companies, not jobs. Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. So where are the best candidates? Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media, including almost half (48%) of Gen Zers and Millennials. Here’s how to create an effective social recruiting strategy to grow an audience of top talent who can’t wait to work for you. #1 Social Media Tool ...
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How The Twitter Algorithm Works & Tips to Beat It in 2023
14Jun By Monika VermaNo Comments
Blog, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, social media marketing, twitter

How The Twitter Algorithm Works & Tips to Beat It in 2023

Are you looking to enhance engagement and generate leads via Twitter? Or perhaps you’re finding it challenging to navigate the Twitter algorithm to bolster your brand awareness? Regardless of your goal, understanding the Twitter algorithm is a crucial first step. So, what exactly is the Twitter algorithm? The Twitter algorithm is a complex system that determines the ranking of tweets on your timeline. The algorithm ranks content based on several factors, including personal interest, location, recency, and virality. This blog post will dive into these factors and explain how they influence the content ranking on your feed. Moreover, we’ll provide actionable marketing strategies to help you outsmart the Twitter algorithm. Based on our research, we’ve identified eight key Twitter metrics that...
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Elon Musk Says that Twitter Will Start Sharing Revenue with Creators for Ads in Replies
11Jun By Andrew HutchinsonNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter, youtube

Elon Musk Says that Twitter Will Start Sharing Revenue with Creators for Ads in Replies

The next stage of Twitter’s creator monetization push is coming, though there are some pretty significant considerations to factor into the latest revenue share element outlined by Twitter chief Elon Musk. In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.Note, the creator must be verified and only ads served to verified users count.— Elon Musk (@elonmusk) June 9, 2023 As explained by Musk, very soon, Twitter will begin sharing revenue with creators for ads shown in their tweet replies. Which adds another pathway for people to make money from their Twitter presence, though the actual detail in this case is important. First off, as Musk notes, only Twitter Blue subscribers (or those gifted verification) will be eligible for...
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How to Write a Social Media Policy [Templates]
9Jun By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

How to Write a Social Media Policy [Templates]

A social media policy is a crucial tool for any organization—a code of conduct that protects your business’ reputation and enables employees to stay out of trouble. Read on for everything you need to know about creating a corporate social media policy, including social media policy examples and a template to help you start your own social media policy today. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial What is a social media policy? A social media policy is an official company document that provides guidelines a...
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10 Strategies to Mastering Social Media for Ecommerce
9Jun By Lauren PetrulloNo Comments
Blog, content marketing, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, Internet marketing, Marketing Strategy, Online Marketing, social media, social media marketing

10 Strategies to Mastering Social Media for Ecommerce

Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. If you’re one of them, we’ve got you covered. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. We’ve compiled ten effective social media ecommerce strategies that can propel your brand to new heights. So, grab your favorite snack, sit back, and get ready to unlock the potential of social media for your ecommerce business. Let’s get started! What is Ecommerce Social Media Marketing? Ecommerce socia...
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TLS 1.0/1.1 Deprecation for fast.wistia.com/fast.wistia.net – Maintenance details
8Jun By WistiaNo Comments
Social Marketing Strategies, social media, social media marketing

TLS 1.0/1.1 Deprecation for fast.wistia.com/fast.wistia.net – Maintenance details

July 03, 2023 at 5:30 PMAs part of improving our security posture, we will be disabling the ability to connect to fast.wistia.com or fast.wistia.net using TLS 1.0/1.1 connections on July 3rd. These endpoints are used for loading video embed metadata required by our player to play videos embedded on webpages across the web. Most web browsers/operating systems/devices from 2014 forwards should be utilizing TLS 1.2/1.3 to connect and load Wistia embeds.
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6Jun By Himansha SehgalNo Comments
Blog, facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Ultimate Social Media Marketing Guide for Your Restaurant

If you haven’t considered social media marketing for your restaurant, it’s time to seize this excellent opportunity. Doubtful? Consider this: according to recent statistics, 63% of consumers use social media to seek out new restaurants or discover new menu items. By promoting your restaurant on social media, you can heighten brand awareness, attract more customers, and consequently expand your business! It’s important to remember that establishing an effective social media presence for restaurants requires strategic planning to stand out in the competitive market. This blog post aims to discuss these essential strategies. Moreover, we’ll guide you in crafting engaging social media posts and highlight the key considerations for marketing your restaurant on these platforms. Let’s dive right ...
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#576: How To Scale Your Business Using The StoryBrand Framework With Dr. J.J. Peterson & April Hawkins – Amy Porterfield
4Jun By AmyNo Comments
Donald Miller, facebook, facebook marketing, Marketing, messaging, Online marketing, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing, StoryBrand Framework, storytelling

#576: How To Scale Your Business Using The StoryBrand Framework With Dr. J.J. Peterson & April Hawkins – Amy Porterfield

Listen To My Latest Podcast Episode: #576: How To Scale Your Business Using The StoryBrand Framework With Dr. J.J. Peterson & April Hawkins Listen To My Latest Podcast Episode:#576: How To Scale Your Business Using The StoryBrand Framework With Dr. J.J. Peterson & April Hawkins
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