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15 Essential types of marketing emails for higher engagement and revenue

9Jul

By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

15 Essential types of marketing emails for higher engagement and revenue

By Kelly Forst July 1, 2025 Email marketing remains one of the most effective digital marketing channels, with an average ROI of $42 for every $1 spent. You’ve heard the advice — send personalized, targeted emails, welcome subscribers to your list, recognize customer milestones and celebrations, and so on. But did you know there are different types of emails to help you do each of those things? Email marketing encompasses 15 distinct email types, each serving specific purposes in the customer journey from awareness to retention. You don’t have to use all of them, but let this comprehensive guide help you find the best way to reach your audience. Quick Reference: 15 Essential Marketing Email Types Conversion-Focused Emails Transactional emails – Order confirmatio...

The Ultimate CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI

25Sep

By Casie GilletteNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

The Ultimate CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI

Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the shocking news that CPC and CPL were both down year-over-year, was the report’s recommendations to use CAPI to improve performance: “Since your Facebook ads conversion rate is dependent on the actions you choose to track, having a clean way to catch all potential conversions coming from your ads is crucial.” Of course it is! It’s why we rolled out Super CAPI and why our customers are seeing better Meta Ads performance than their competitors. But understanding CAPI is easier said than done. In fact, many advertisers aren’t even aware of what it does or its impact on performance. We want to change that. So today, we are going to dive into the basics...

Rank Higher and Capture Leads with Video SEO

9Dec

By Ann SmartyNo Comments

analytics, Blog, content, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, lead acquisition, Lead Generation, Online Marketing, search engine optimization, SEO, Traffic Generation, videos, youtube

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...

Etsy SEO: How To Rank Higher and Increase Your Store’s Revenue

4Sep

By Kaleigh MooreNo Comments

Digital Marketing, digital mkt, etsy, Internet marketing, Learn, Online Marketing

Etsy SEO: How To Rank Higher and Increase Your Store’s Revenue

By Kaleigh Moore July 11, 2023 Etsy is one of the prettiest marketplaces on the Internet, and your store is part of it. You’ve set up fantastic products for sale, captured them with eye-catching photographs, and you’re open for business. There’s just one critical element missing from this pretty picture.Customers. Here’s the dirty little secret about Etsy: 50% of the traffic comes from direct links outside the website. People with popular shops are drawing all the attention. This has a cascade effect: the rich are getting richer. That leaves fierce competition for the other 50%—and SEO that’s tough to crack. Etsy isn’t Google; it’s got its own set of rules to follow. Fortunately, Etsy’s SEO policies aren’t only intuitive and customer-friendly: they’re also transpare...

Chatbots for Improved Higher Education Student Retention | by Susan Fourtané | Jan, 2023

10Jan

By Susan FourtanéNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, future-of-education, higher-education, nlp, robot chat

Chatbots for Improved Higher Education Student Retention | by Susan Fourtané | Jan, 2023

Photo by Element5 Digital on UnsplashHigher education administrators can now look at chatbot technology as a tool they can use when planning strategies and initiatives geared toward student retention.Chatbots are increasingly becoming a part of higher education. From admissions to career services to mental health support. Now, a new study from Georgia State University reveals that when receiving targeted, personalized text messages from an Artificial Intelligence-powered chatbot college students are more likely to complete tasks to stay enrolled.The way a student is integrated not only into the campus community academically but also socially will play a paramount role in how well that student will remain engaged and succeed.Receiving timely, personalized support from an empathetic, friendl...

Social Media in Higher Education: 13 Essential Tips

22Dec

By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Social Media in Higher Education: 13 Essential Tips

Social media usage is now the standard for higher education institutions. From student relations to recruitment to fundraising to crisis management, it’s a powerful communications tool for post-secondary institutions of all stripes. That’s why we’ll be digging into the expanding role of social media in higher education in this post. Read on to learn how to use social tools to build your institutional reputation and foster a sense of collegiate community. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Advantages of social media in higher education Social media is relevant at just about every level of education, but it can seriousl...

10 Ways To Optimize Your Video For Higher Rankings

7Oct

By Rebecca Barnatt-SmithNo Comments

Blog, How-Tos, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

10 Ways To Optimize Your Video For Higher Rankings

Are you looking to improve your search engine optimization? You might be accustomed to keyword searches and a click-worthy content strategy, but have you thought about how your video optimization could improve your ranking position? By the end of 2022, video content will be responsible for over 82% of all internet traffic, making it a vital component of any successful site strategy. This is where YouTube comes into play. As the second largest search engine in the world, it has over 2 billion active monthly users, rendering it a key player in the battle to seek demographic engagement. Not only can the platform boost brand visibility, but Google takes YouTube-based searches into account when determining a site’s ranking position. The question is, just how vital could your YouTube SEO be on y...

Top 6 Ways To Get Higher Quality Reviews [Webinar]

24May

By Heather CampbellNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

Top 6 Ways To Get Higher Quality Reviews [Webinar]

Worried about your local business’s online reputation? Are the reviews you receive truly helpful or harmful? Would you like to reach five stars by being able to detect and meet your customers’ expectations better? Online reviews could make or break your business – especially in the smartphone era of on-the-go research. Register now to learn how to stay competitive, get ahead of comparison research, and win customers before they walk into your store. Learn how to improve your online reputation and get access to: New consumer trends. A guide to enhancing your Google Business Profile listing. A step-by-step method of gathering more high-quality reviews. It is still common for businesses to believe local SEO myths that could hurt their online reputation – this webinar will bust some of these m...

5 SEO Success Tips to Help You Rank Higher

14Apr

By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

5 SEO Success Tips to Help You Rank Higher

SEO success can be a tricky thing to master. There are so many factors that go into how your website ranks in search engines, and it can be difficult to know where to start. In this blog post, we will discuss five tips that will help you improve your SEO and rank higher in search results. Follow these tips, and you will see an improvement in your website’s ranking! 1. A Customer-Friendly Website A customer-friendly website helps with SEO success because it establishes trust and credibility with potential customers. When customers feel good about a website, they are more likely to visit it again and recommend it to others. In addition, a customer-friendly website is more likely to convert visitors into paying customers. And, as we all know, conversions are the key to success in any busin...

Exceptional SEO Services to Help Your Website Rank Higher

11Apr

By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Exceptional SEO Services to Help Your Website Rank Higher

If you want your website to rank higher in search engine results pages (SERPs), you need to hire an exceptional SEO company. A good SEO firm can help your site achieve higher rankings and increased web traffic. However, not all SEO firms are created equal. So how do you know which one is right for you? In this article, we will discuss the key factors to look for when choosing an SEO company. Look for Experience When choosing an SEO company, the first thing you should consider is their experience. How long has the company been in business? Do they have a good track record of helping their clients achieve higher rankings? If you’re working with a new or inexperienced SEO firm, they may not be able to provide the results you’re looking for. You should also make sure that the company has e...

How to Use Local Keywords to Rank Higher on Google

1Sep

By Shane BarkerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Use Local Keywords to Rank Higher on Google

Did you know that 76% of people who search for a nearby business on their smartphones visit them within a day’s time?Or that 28% of these searches end in a purchase?That’s the power of local SEO – and local keyword research.Choosing the right keywords for your business can help you rank better for competitive keywords related to your product and industry.While local searches may yield lower search volumes, it’s more about intent and driving traffic ready to convert.You need to make it easy for consumers to find your local business on Google and other search engines.So how do you find and use keywords to help increase your local search rankings?Read on to find out.Local Keyword ResearchYou first need to know which search queries are helping people find your business.Optimizing your website ...

Does Upvoting a Review Help it Show Up Higher on Google?

25May

By Joy HawkinsNo Comments

googe optimize, google optimization, google seo, pagerank, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Upvoting a Review Help it Show Up Higher on Google?

Posted May 25, 2021 by Joy Hawkins People often want strategies to help them control which reviews Google highlights in the Knowledge Panel. One specific tactic that gets brought up a lot is the upvote feature that Google has beside each individual review. We wanted to see if upvoting a review on Google impacted where the review showed up so we did a test on this for a client of ours who had a negative review being highlighted in his knowledge panel. We had multiple people upvote a specific review that was left by a well-established Local Guide to see if we could get that review to replace the one that was displaying in the Knowledge Panel.We found that upvoting the review had no impact on the or...

How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?

16Feb

By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?

Posted Feb 16, 2021 by Joy Hawkins It’s pretty common to see threads at the Local Search Forum like this one where a business owner is wondering how they can rank higher on Google. The challenge I see most often is that a lot of business owners seem unaware of how much rankings in the local search results fluctuate. There are 3 principles that I’ve observed in the last decade that summarize what people should be aware of. The top positions seem to be more stable. If you’re in the top 3-5, you will likely see less fluctuation than positions 5-10. For example, we often see search results like this where the top few remain consistent over short periods of time and the listings below them shift m...