Thursday, July 23Digital Marketing Journals

Tag: Good

Telegram Chatbots: Are They a Good Fit for Your Business? | by BotPenguin | Dec, 2024
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Telegram Chatbots: Are They a Good Fit for Your Business? | by BotPenguin | Dec, 2024

Telegram chatbots are rapidly gaining traction, with over 1.5 million bots already created. As one of the fastest-growing messaging platforms, Telegram boasts a user base exceeding 550 million globally, offering businesses an unparalleled opportunity to engage with their audience effectively.In an era where customers prefer direct communication, research from Social Media Today reveals that 67% of customers favor messaging apps over social media for interacting with businesses.Moreover, eMarketer projects a 27% increase in chatbot adoption on messaging platforms this year alone, as more businesses recognize their value.From automating conversations to launching promotional campaigns, Telegram chatbots allow you to connect with your customers on a platform they already use. But is it the ri...
What Negative Effects Does a Bad Website Design Have On My…
building website, creating a website, google web designer, internet design, responsive web design, Web, web design, web design company, web designer, web page design, website builder, website design

What Negative Effects Does a Bad Website Design Have On My…

March 29, 2024 Consumer expectations for a responsive, immersive, and visually appealing website experience have never been higher. In fact, 72% report that a badly designed website affects their opinion of a business. If your website is badly designed, you may lose potential customers, waste money, increase bounce rates, decrease conversion rates, and damage your search engine optimization (SEO) rankings. So, it...
Halloween email marketing: 10 ideas and examples to scary good sales
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

Halloween email marketing: 10 ideas and examples to scary good sales

By Sean Tinney September 26, 2023 Tis’ the season for pumpkin spice coffee, college football, and overuse of the pumpkin emoji. But did you know that it’s also a time for some of the biggest business holidays of the year? Cyber Monday, Black Friday, even the majority of Christmas shopping. (That’s right, fall doesn’t end until December 20th!)So take a small break from your Black Friday/Cyber Monday planning. Why would you do that you may ask? Well consider this: Halloween spending is projected to reach $12.2 billion this year.. Now that’s a lot of candy corn. The most frightening holiday of the year is more than just child’s play, it’s Americans’ third favorite holiday and a chance to connect with your email audience in a fun and effective way. Ready to create a spookta...
Is Natural Language Processing a good career? | by Bdour Zeer
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Is Natural Language Processing a good career? | by Bdour Zeer

Photo by Christopher Gower on UnsplashIn recent years and in 2022, many new roles and job descriptions emerged in the tech world, one of them is NLP Researcher, NLP Engineer or NLP Analysts. So you might ask yourself whether this new role is a good career option for you and if you should major in it. In this article I will break down with you:What does NLP mean ?What does an NLP engineer do?How much money does an NLP engineer make in 2022?What degrees do you need & the skills you must have?What are the open free resources for you to self study and learn more about natural language processing?Is it worth investing in NLP as a career and major?First of all let us properly introduce natural language processing and what do we mean by it:NLP is how computers deal with mainly textual data (h...
Advice for Being a Good Design Mentor
building website, creating a website, Freelance Business, Freelance Career, Freelance Design, google web designer, internet design, Learn Web Design, web design, web design company, web designer, web page design, website builder, website design

Advice for Being a Good Design Mentor

The web design community is supportive and giving. Being a part of it is a perk of the job. Many members are willing to share their knowledge and help others. Mentoring is part of the tradition. But we don’t necessarily seek out these opportunities. They tend to happen organically. As such, it can be a challenge to advise another designer. You want to make a positive impact. Yet it’s also important to respect boundaries. Nobody wants to become a nuisance or overbearing. The goal is to help others find their way. Provide sound advice and give them the benefit of your experience. It’s a foundation they can build upon. That’s what being a good design mentor is all about. Here are some tips for helping others live their dream. Show Kindness and Empathy If another web designer approaches you fo...
WordPress Offers Two Very Different Paths: That’s a Good Thing
building website, creating a website, google web designer, internet design, Learn WordPress, web design, web design company, web designer, web page design, website builder, website design, WordPress, WordPress Full Site Editing, WordPress Themes

WordPress Offers Two Very Different Paths: That’s a Good Thing

WordPress has evolved steadily. It has added significant features, while somehow maintaining familiarity. But much of the user and developer experiences are based on our choices. Do we go with a battle-tested classic theme or opt for a newfangled block theme? Do we embrace the Block Editor or stick with the trusty Classic flavor? These are defining decisions. They chart a path for how we work with the content management system (CMS). And they influence everything from how we build a website to how content is created. You might even say they’re distinctly different experiences. Here’s why I hope it stays that way. Flexibility To Fit Any Type of Project Flexibility has long been a strength of WordPress. Its open-source code and extensibility make for nearly endless customization. Developers ...
AI Tools Are Scraping Your Website. Is That a Good Thing?
artificial intelligence, building website, creating a website, google web designer, internet design, SEO, web design, web design company, web designer, web page design, website builder, website design

AI Tools Are Scraping Your Website. Is That a Good Thing?

The rise of artificial intelligence (AI) has been disruptive. Things are changing rapidly. And it seems like this technology is posing new moral, ethical, and existential questions each day. There are plenty of stories and opinions to choose from. But one recent incident caught my eye. A website owner claimed that their site was being “hammered” by a content scraping bot. The tool img2dataset, catalogs large volumes of images for use in AI tools like Stable Diffusion. The site’s owner opened an issue on the tool’s GitHub repository. He was advised to opt out of scraping. To do so, he’d have to add specific headers to his website. This is our new reality. These tools are grabbing all manner of content – copyrighted images included. They’re regurgitating it to their users. Indeed, it’s the w...
Is That Commercial WordPress Plugin a Good Deal?
building website, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design, WordPress, WordPress Plugins

Is That Commercial WordPress Plugin a Good Deal?

There are over 60,000 listings in the WordPress plugin repository. And while all are free to use, many offer commercial upgrades. These “pro” versions usually include more robust features and technical support. Free plugins can be quite useful. But inevitably, you’ll run into a scenario where upgrading makes sense. This is particularly relevant when your website relies on a specific plugin for eCommerce or other advanced functionality. The decision to put down your (or your client’s) hard-earned money isn’t always easy, though. Both pricing terms and licensing can vary. It seems like each plugin author has a different strategy. And then there’s the quality of the added features and support. Will they be worth the cost? And will the plugin stick around for the long term? Indeed, there can b...
A Guide on How to Write a Good Tweet
Blog, facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

A Guide on How to Write a Good Tweet

When it comes to social networking platforms, a few other platforms have superseded the brand engagement theory, as Twitter did. Twitter has bridged the gap between companies and their followers with its direct line of communication. Its features, such as 140 characters limit, pinning your best tweets to the top of your profile, and more, made the platform unique from other social media channels. But did you know, For years, marketers have leveraged Twitter’s surging popularity to create brand awareness, grab more leads, gather rich insights, and expand their target reach. The 280 characters extended limit has opened the gate of opportunities for marketers to write more engaging and targeted tweets. In fact, There is a wide array of Twitter marketing tools, engagement tools, and analytics ...
How to Write a Good Business Description for Local Citations
Citations, googe optimize, google optimization, google seo, Local Insider, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Write a Good Business Description for Local Citations

Here’s a hot tip many businesses don’t think about when building citations for local SEO. In my latest video, I explain why the first sentence of your description is so important, and how to make the most of it. Video Transcript Hey, here’s a quick citation building tip that a lot of businesses are missing out on. Whether or not you’re building citations with our listing service or you’re building them yourself, the description field is very important. Why business descriptions are important Let’s say you order citations from us and you’re entering the description. This field is your opportunity to get some additional keywords in. Though I wouldn’t say keywords on your Google Business Profile description have an impact on rankings, keywords in your citation descript...
Good Risk vs Bad Risk: Deconstructing the Features of 1000 German Loans | by Paul Suddon
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Good Risk vs Bad Risk: Deconstructing the Features of 1000 German Loans | by Paul Suddon

In every business, it is important to understand your customers but no more so than in the world of finance — where the stakes are comparatively much higher. For a bank, each customer presents a risk, especially when it comes to loaning money. Bad loans are full of risk, good loans are not. Ultimately, deciding whether that risk is worth taking is a decision of paramount importance and can affect the bank balances of people the world over.Investment in risky loans is more likely to end up with customers defaulting on their payments — the consequences of this have been made painfully clear in recent history.With this kind of responsibility at stake, banks tend to analyse their customer’s finances with the utmost scrutiny. Loans are granted — only — when an applicant meets certain criteria. ...
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, computer-vision, conversation with ai, creating chatbots, robot chat

How is Computer Vision changing the Insurance Sector for Good- Top 5 Use Cases that take…

How is Computer Vision changing the Insurance Sector for Good- Top 5 Use Cases that take Center-Stage? — TechyWorld+Artificial Intelligence makes machines smarter, period! Yet, the way they do it is as different and intriguing as the concerned vertical. For instance, the likes of Natural Language Processing come in handy if you were to design and develop witty chatbots and digital assistants. Similarly, if you want to make the insurance sector more transparent and accommodative toward the users, Computer Vision is the AI subdomain that you must focus on.Today, we are going to discuss the latter: the Insurance Sector, to be exact, and how Computer Vision is increasingly streamlining it with just the right set of innovations. For the unversed, Computer Vision is one of the few AI and Machine...
Google My Business Photos: The Ultimate Guide to Looking Good Online
googe optimize, Google My Business, google optimization, google seo, Learn, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google My Business Photos: The Ultimate Guide to Looking Good Online

We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life.  Internet users are inherently visual creatures, with approximately 50% of the surface of the human brain devoted to processing visual information. Images and visuals are much more powerful and easier to understand than just text, as well as being easier to recall. You can find all the data behind this here . Given the human propensity to form impressions and take in information via a visual format, images are tremendously influential and key to your business looking good online.  As businesses and individuals, we’re all very used to curating the images on our website and on our social media channels in view of what we think they say about us both professionally and personally. B...
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Why Web3 Is Good for Business : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
How to Remove a Permanently Closed Google Business Profile Page from Google Maps for Good
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

How to Remove a Permanently Closed Google Business Profile Page from Google Maps for Good

Like my post? Please share! A longstanding gripe of business owners, local SEOs, and others is that Google Business Profile (AKA GMB) pages linger around on the map even after they’re marked as “permanently closed.”  Most often it’ll be a page you once created or claimed, or it may be a competitor’s spam page or a page that’s causing some other problem.  In any event, you want the page completely gone from Google Maps, rather than in “permanently closed” purgatory. Google’s stated policy on removing GBP/GMB pages has been that a business owner need to relinquish control of a page, mark it as permanently closed, and then Google may or may not choose to remove it.  Google may keep it around long-term if it sees some benefit to keeping the listing accessible on Maps.  Google’s MO is to hoard ...
Google Maps Spam-Reporting System: the Toilet That Flushes 60% of the Time (on a Good Day)
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Google Maps Spam-Reporting System: the Toilet That Flushes 60% of the Time (on a Good Day)

Like my post? Please share! In the past couple of years, I’ve heard many local SEOs and a few hands-on business owners make a comment to the effect of, “Google Maps doesn’t approve anti-spam edits anymore.”  There’s more than grain of truth to that. Google never has been good about policing the local map enough to show businesses that playing it straight is worth the restraint.  In recent years Google doesn’t seem to have gotten any better and may even have gotten worse, especially given its more-relaxed policies toward non-in-person businesses since 2020. You may already have an objection to the effect of, “I’m a ‘live and let live’ type” or “I don’t want to rat anyone out.”  My philosophy here is simple: if competitors are to outrank you, at least make them work for it.  If you want to l...
What’s the Difference Between Good UI and Good UX?
building website, creating a website, Good UI, Good UX, google web designer, internet design, UI, UX vs UI, web design, web design company, web designer, web page design, website builder, website design, What is UI, What is UX

What’s the Difference Between Good UI and Good UX?

User Experience (UX) design and User Interface (UI) design are two terms people sometimes mistakenly use interchangeably. While aspects of each are interconnected, there are distinct differences between UI/UX design. According to Internet Live Stats, there are over 1.9 billion websites, but not all are active at the same time. No matter how you slice it, there’s a lot of competition to grab and keep user attention. Good UX is just part of the equation. For a genuinely stellar site, you must also offer an excellent interface. Learning the ins and outs of good UI and UX requires a bit of knowledge of how the two differ and what works. Although they weave in and out of the same design, they are different. What Is the Biggest Difference Between Good UX and UI? UI is the functionality of the de...
Why MMS Marketing is a good choice | by Cloud Ladder Consulting | Dec, 2021
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Why MMS Marketing is a good choice | by Cloud Ladder Consulting | Dec, 2021

MMS marketing is a type of mobile advertising that sends enhanced text messages over MMS (Multimedia Messaging Service). Picture messaging is another term for MMS marketing. Because people are more inclined to engage with multimedia content, this marketing strategy has shown to be beneficial to businesses all over the world.Using our Cloud Messaging platform, with eye-catching promotions, vouchers, or special announcements, your company may reach out to thousands of potential customers throughout the world.Create a message that communicates exactly what you want to say to your customers, and deliver it in a way that you know they won’t miss.Instant delivery and creative content: It allows you to send rich content to your audience.See how your campaign is performing in real-time with instan...
Why good chatbots need context, not tree-based flows | by Rensen Ho | Sep, 2021
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Why good chatbots need context, not tree-based flows | by Rensen Ho | Sep, 2021

In the example, you’re interested in visiting an attraction site and want to find out how much the entrance tickets are, so you ask,User: “How much are tickets for 2 adults and 1 child to the cloud forest?”Surprisingly, the chatbot didn’t know the answer, despite having the relevant API integrations.Bot: “Sorry, I’m still learning.”With a bit of guidance, the chatbot redirects you to a guided (rule-based) conversation flow. It suggests that you should say “Buy tickets” first, followed by “Ticket prices”, and finally “Cloud Forest” to get to the answer.Bot: “Tickets are available on the website.”Not quite close yet.The vast majority of virtual agents use a natural language understanding (NLU) model, but users are still stunted with the unnatural dialogues.One cannot simply explain the intel...
Which Business is Good in Canada? 5 Options
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Which Business is Good in Canada? 5 Options

Millions of Canadians have lost their jobs due to COVID-19, both in 2020 and even into the middle of 2021. While the job market has recovered, the jobs are in different industries and require different skills than were previously needed. Job losses and the uncertainty created by the pandemic caused a lot of Canadians to rethink their career choices. Many people who have long dreamed of starting their own businesses have realized that it’s time to take that step. The question is, what kind of business should you start? Here are five great options. Real Estate Agent As people get back to work in new jobs, they’ll need to sell their current homes and move to new ones. That means being a real estate agent is a lucrative career option, especially right now. As a real estate agent, you’re contra...
Why Not All Customers Are a Good Fit for Your Business
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Why Not All Customers Are a Good Fit for Your Business

We have all heard the mantra, “The customer is always right.” Originally coined by Harry Gordon Selfridge in 1909, the logic behind this business philosophy is to instill a sense of good accountability towards customers. Many companies still use this principle and build their business models around it. With the fierce competition in the business world, some companies even go to ridiculous lengths to satisfy their customers. However, the business landscape has greatly evolved over the years, making this customer-centric ideology outdated and irrelevant. Of course, businesses should always value good customer services, but as business owners, we should also protect our best interests. Taking this mantra a little too sincerely could be self-destructive. You need to acknowledge that the custom...
Conversational Commerce: if you’re not buying, then our algorithms are just not good enough… That’s why we are still working on them! | by BRAIN [BRN.AI] CODE FOR EQUITY
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Conversational Commerce: if you’re not buying, then our algorithms are just not good enough… That’s why we are still working on them! | by BRAIN [BRN.AI] CODE FOR EQUITY

To begin with, let’s define what conversational commerce is all about: it’s a kind of commerce that is done via various means of conversation. Sounds simple, right? Chatbots on messaging apps or websites and voice assistant using speech recognition, natural language processing, and artificial intelligence — they all contribute to an exciting shift in the world of tech and business.Conversational Systems in eCommerce are intelligent machines that can hold a written or verbal conversation with a customer. Their use is aimed at improving customer experience by steering interaction.Consequently, eCommerce is one of the most customer-facing industries where direct personal experiences and social conversations define brand value. It is an automated technology, powered by rules and artificial int...
The DigitalMarketer Podcast | Episode 132: How To Turn Good Copy Into Great Copy with Copywriting Legend Jon Benson
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The DigitalMarketer Podcast | Episode 132: How To Turn Good Copy Into Great Copy with Copywriting Legend Jon Benson

What is the most important tool in marketing? If you ask Jon Benson, and even our CEO Ryan Deiss, they’d both say it’s copywriting. In this episode, we’re replaying one of our favorite copywriting episodes featuring legendary copywriter Jon Benson. Listen to learn the biggest mistakes marketers make when they write copy, copywriting best practices, and Jon’s audit of a 3 million view headline. RESOURCES MENTIONED IN THIS EPISODE WP EngineOpen Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information ApocalypseCopyProSelleratorJon’s WebsiteJon on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not you...