What is the most important tool in marketing? If you ask Jon Benson, and even our CEO Ryan Deiss, they’d both say it’s copywriting. In this episode, we’re replaying one of our favorite copywriting episodes featuring legendary copywriter Jon Benson. Listen to learn the biggest mistakes marketers make when they write copy, copywriting best practices, and Jon’s audit of a 3 million view headline.
RESOURCES MENTIONED IN THIS EPISODE
Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse
Jon on LinkedIn
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