Friday, May 1Digital Marketing Journals

Tag: Complete

Email Marketing for Small Businesses: The Complete 2026 Guide
7Apr By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email Marketing for Small Businesses: The Complete 2026 Guide

By Sean Tinney April 6, 2026 Email marketing is a direct channel between you and your audience. You own it. No algorithm controls who sees it. And when it’s done right, it returns more per dollar than any other channel available to a small business. According to AWeber’s research, 79% of small businesses say email marketing is important to their strategy. Yet only 60% say their strategy is effective. That gap — between knowing email matters and actually making it work — is exactly what this guide closes. Here’s what you’ll find inside: how email marketing works, how to build your list, how to write emails people open, how to choose a platform, the strategies that drive results, how to automate your best sequences, and how to measure what matters. Every section answers the...
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Complete Guide to Structured Data
20Mar By seoninjaNo Comments
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Complete Guide to Structured Data

When you search for a recipe, local business, or product on Google, you often see rich results with star ratings, prices, cooking times, or business hours directly in the search results. This enhanced information doesn’t appear by magic; it comes from schema markup in SEO, a powerful tool that helps search engines understand and display your content more effectively. Schema in SEO is structured data code that you add to your website to provide search engines with explicit information about your content. While your regular website content tells visitors what you offer, schema markup tells search engines exactly what that content means, turning ambiguous text into clear, structured information they can process and display in enhanced search results. This guide explains what schema markup is,...
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How To Do A Complete Local SEO Audit: 11-Point Checklist
4Nov By Jeff RiddallNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Do A Complete Local SEO Audit: 11-Point Checklist

Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI Mode in Google, featured snippets, local map packs, image or video carousels, and other emerging search formats. So, how can you identify and prioritize optimizations with the greatest potential to deliver converting traffic to your website or your business door from traditional organic local SEO or AI search? Below, we’ll walk through an evaluation of each key facet of your local search presence and uncover your best opportunities to im...
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The Complete Guide to Social Commerce [2025]
21Aug By Om Prakash JakharNo Comments
Blog, facebook, facebook marketing, instagram, marketing strategies, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok

The Complete Guide to Social Commerce [2025]

Scroll. Tap. Buy. That’s how fast today’s customers make decisions, and if your brand isn’t ready to sell where people spend the most time (hint: social media), you’re already behind. Social commerce isn’t a buzzword anymore; it’s a full-blown revolution. Instagram, TikTok, Facebook, Pinterest… these platforms aren’t just for likes and follows. They’re your new storefronts. And the checkout is built right into the feed. Whether you’re a growing DTC brand, an agency, or a marketing team trying to keep up, social commerce is the shortcut between discovery and purchase, and the brands that master it are turning casual scrollers into loyal buyers every day. But here’s the kicker: posting a few product pics isn’t enough. You need a strategy. A workflow. This guide will show you how to: Let’s b...
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A Complete Guide To Local Structured Data & Rich Results
8Mar By Chelsea AlvesNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Complete Guide To Local Structured Data & Rich Results

Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI tools – exactly what your website is about, making it easier for customers to find you. While it’s not a direct ranking boost, structured data plays a big role in making your business more visible, whether in traditional search results or AI-powered tools like Gemini or ChatGPT. From a local ice cream shop to a hardware store, adding structured data can make a huge difference in boosting your local SEO and staying ahead in today’s ultra-saturated ...
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A Complete Guide To Local Structured Data & Rich Results
24Feb By Chelsea AlvesNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Complete Guide To Local Structured Data & Rich Results

Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI tools – exactly what your website is about, making it easier for customers to find you. While it’s not a direct ranking boost, structured data plays a big role in making your business more visible, whether in traditional search results or AI-powered tools like Gemini or ChatGPT. From a local ice cream shop to a hardware store, adding structured data can make a huge difference in boosting your local SEO and staying ahead in today’s ultra-saturated ...
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A Complete Guide for Local SEO
29Jan By Sherry BonelliNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Complete Guide for Local SEO

One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google Business Profile. However, claiming your Google Business Profile (GBP) is just the first step – you must optimize, frequently check, and update your GBP with new information for potential customers. Also, many businesses don’t realize that Google (and almost any user) can make changes to their GBP – like changing your address, updating your business hours, uploading photos, leaving reviews, and more. Ultimately, a Google Business Profile is really a community profile – it’s not just yours (the merchant’s). Virtually anyone online can contribute to your Google Business Profile, and Google encourages user-generated content (UGC), l...
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How to Use .webp Images on Websites (Complete Guide)
26Dec By Hongkiat LimNo Comments
building website, creating a website, Google, google web designer, Image Optimization, internet design, optimization, web design, web design company, web designer, web page design, webp, website builder, website design

How to Use .webp Images on Websites (Complete Guide)

WebP is an image format developed by Google around 5 years ago. Commonly referred to as weppy, this format is a boon for web designers and developers who aim to minimize and optimize image sizes. In this guide, I will shed light on why WebP might just be the solution you’ve been looking for. Key Features of WebP Images But first, let’s quickly touch on some key features of WebP: It has the file extension of .webp. It supports both lossy and lossless compression techniques. Images in WebP with lossy compression are typically 25-34% smaller than their JPEG counterparts. For lossless compression, WebP images can be 25% smaller than PNG images. It fully supports lossless transparency, similar to PNG with an alpha channel. WebP even supports animation, making it a potential replacement for an...
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A Complete Guide to LinkedIn Post Sizes
1Dec By Sparsh SadhuNo Comments
Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

A Complete Guide to LinkedIn Post Sizes

When it comes to LinkedIn, the world’s go-to professional networking platform, the way we present our visuals can make a world of difference.  Think about it:  Ever come across a post with an image that’s just… off? Maybe it’s too stretched, a bit blurry, or awkwardly cropped. It’s distracting, right? A perfect LinkedIn post size can captivate your audience, ensure the clarity of your message, and keep your content looking professional and polished without any awkward cropping or blurring. It’s not just about avoiding technical mishaps; it’s about ensuring your message comes across loud and clear in the most polished and professional way possible. Whether for a standard post, an article, or a company update, optimizing image post sizes for LinkedIn is crucial for maximizing impact. This at...
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How the YouTube Algorithm Works in 2023: The Complete Guide
19Apr By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How the YouTube Algorithm Works in 2023: The Complete Guide

If you believe in free will, we have terrible news — well, at least when it comes to YouTube. Because YouTube’s algorithm for recommendations drives 70% of what people watch on the platform. Seventy percent! That is some seriously staggering influence. Youtube’s 2.5 billion users watch 694,000 minutes of video each minute. And the platform’s recommendation system is responsible for the majority of those views. So it’s no surprise that marketers, influencers, and creators are obsessed with unlocking the secret of the Youtube algorithm. Getting recommended to the right viewers at the right time is the ticket to YouTube stardom, but how does it work? What makes it tick? And, most importantly, how can we take advantage of this mysterious formula? Well, ponder no more, my ‘Tube curious friends ...
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How to Build a Social Media Sales Funnel: Your Complete Guide
14Mar By Anna SonnenbergNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Instagram Marketing, robot chat

How to Build a Social Media Sales Funnel: Your Complete Guide

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. Without a funnel, you could be stuck in Donkey Land forever, doing sales outreach and lead nurturing manually and ultimately wasting valuable time and resources. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land. Here, you can guide prospects through the customer journey efficiently while automating the process from lead capture to conversion. So how can you create a social media sales funnel and start automating revenue generation? Here’s your guide to this unicorn tactic: We’ll build a social media sales funnel together. You can see that live funnel in actio...
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Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide
12Mar By Anna SonnenbergNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, social media

Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide

Today I’m going to show you how to set up a free autoresponder for Instagram and Facebook so you never miss a sales inquiry, immediately respond to all comments and DMs, and capture qualified marketing leads on auto-pilot. If you don’t respond to all your social media engagement, you might be making a donkey move. That is, you may be missing out on valuable connections with unicorn leads. Don’t have the time to reply to all those comments and DMs manually? With a social media autoresponder, you can manage engagement automatically and avoid losing out on leads. Curious whether this solution would work for small businesses like yours? Follow me to Unicorn Land—where Customers.ai and InstaChamp seamlessly automate engagement and follow-ups: Join Today’s Webinar with Larry Kim! ...
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The Complete Pinterest Marketing Guide: 9 Tips For Business Growth in 2023
18Feb By Mark de GrasseNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing, pinterest, pinterest guide, Social, social media marketing

The Complete Pinterest Marketing Guide: 9 Tips For Business Growth in 2023

Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be. Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered. You’ll learn how to create compelling visuals that stand out in the feed and advance techniques like influencer collaboration, facilitating customers through board organization, audience segmentation, and more! By implementing our proven Pinterest marketing tips, you’ll set yourself up for long-term sustainable growth to take advantage of everything this powerful visual-oriented social media platform offers. Keep reading below if you want to increase your reach and sa...
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Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide
7Feb By Anna SonnenbergNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, social media

Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide

Today I’m going to show you how to set up a free autoresponder for Instagram and Facebook so you never miss a sales inquiry, immediately respond to all comments and DMs, and capture qualified marketing leads on auto-pilot. If you don’t respond to all your social media engagement, you might be making a donkey move. That is, you may be missing out on valuable connections with unicorn leads. Don’t have the time to reply to all those comments and DMs manually? With a social media autoresponder, you can manage engagement automatically and avoid losing out on leads. Curious whether this solution would work for small businesses like yours? Follow me to Unicorn Land—where MobileMonkey and InstaChamp seamlessly automate engagement and follow-ups: Join Today’s Webinar with Larry Kim! ...
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The Complete Elon Musk–Twitter Saga
2Nov By Emma Wiltshire and Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

The Complete Elon Musk–Twitter Saga

So, Elon Musk is now the ‘Chief Twit’ as he says, with the billionaire taking ownership of the platform late Thursday, and for now at least, appointing himself as interim CEO. Whether he stays on as chief, or appoints somebody else to that role, remains to be seen, but thus far, it does appear as though Musk plans to take a hands-on role in re-aligning the app in his vision.  Musk’s first order of business was to fire several top execs. The loss of so much experience will hurt the company, no doubt. But Musk has an alternative view on what Twitter should be, so they were unlikely to ever see eye-to-eye anyway. And the departing execs will take home millions in payouts, which should soften the blow, before they’re re-appointed at another tech firm in similar roles. Musk’s second key order o...
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Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide
14Sep By Anna SonnenbergNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, social media

Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide

Today I’m going to show you how to set up a free autoresponder for Instagram and Facebook so you never miss a sales inquiry, immediately respond to all comments and DMs, and capture qualified marketing leads on auto-pilot. If you don’t respond to all your social media engagement, you might be making a donkey move. That is, you may be missing out on valuable connections with unicorn leads. Don’t have the time to reply to all those comments and DMs manually? With a social media autoresponder, you can manage engagement automatically and avoid losing out on leads. Curious whether this solution would work for small businesses like yours? Follow me to Unicorn Land—where MobileMonkey and InstaChamp seamlessly automate engagement and follow-ups: Join Today’s Webinar with Larry Kim! ...
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How to Build a Social Media Sales Funnel: Your Complete Guide
29Aug By Anna SonnenbergNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Instagram Marketing, robot chat

How to Build a Social Media Sales Funnel: Your Complete Guide

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. Without a funnel, you could be stuck in Donkey Land forever, doing sales outreach and lead nurturing manually and ultimately wasting valuable time and resources. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land. Here, you can guide prospects through the customer journey efficiently while automating the process from lead capture to conversion. So how can you create a social media sales funnel and start automating revenue generation? Here’s your guide to this unicorn tactic: We’ll build a social media sales funnel together. You can see that live funnel in actio...
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Facebook Marketing in 2022: A VERY Complete Guide
10Aug By Michelle MartinNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Facebook Marketing in 2022: A VERY Complete Guide

Facebook marketing isn’t optional. Facebook is the most used social platform in the world, pulling in 2.29 billion daily active users. It’s not all vacation pics and humblebrags either. For 53.2% of internet users ages 16-24, social media is their primary source of brand research. And, 66% of all Facebook users check out a local business Page at least once a week. Truth time: You need to be on Facebook. But what should you do first? Do you need to run ads? What should you post about? Does creating a business Page mean you’re in the metaverse? The answers to all your questions are ahead, plus a step-by-step process to start your Facebook marketing journey off right. Bonus: Download a free guide that teaches you how to turn Faceb...
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Complete Guide to Sales Development — & Automation to Increase Sales in 3-Steps
8Jul By Anna SonnenbergNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, Sales Playbooks

Complete Guide to Sales Development — & Automation to Increase Sales in 3-Steps

Today I’m going to show you how to improve your sales development process so you can deliver more qualified leads to your sales team and help them close deals more efficiently. If your sales development process is inefficient (or nonexistent) then you risk putting your sales team in a donkey situation—where they waste time and resources on unqualified leads or prospects who aren’t ready to buy. But with a streamlined process for nurturing leads and guiding them toward a buying decision, you can create a unicorn situation for your sales team. That way you can improve sales performance and increase revenue. What’s the secret? I’ll show you how to adopt a scalable, cost-effective solution for automating sales development. MobileMonkey sales development technology outsells human sales...
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The Best Time to Post on Instagram in 2022 [Complete Guide]
21Jun By Paige CooperNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

The Best Time to Post on Instagram in 2022 [Complete Guide]

When’s the best time to post on Instagram to make sure a post gets seen? And what about the best day of the week to get the most likes? The most comments? We crunched the numbers to find out the universal best time to post on Instagram. Of course, all businesses and audiences are different, so we’ll also help you calculate your brand’s unique best times to post. …Or! If you don’t feel like reading, you can watch our video for the answer and the tips. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Is there a best time to post on Instagram? Each brand has a slightly di...
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How to Choose the Right SEO Company: The Complete Guide
15May By John VuongNo Comments
googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Choose the Right SEO Company: The Complete Guide

SEO is one of the most important aspects of any online marketing campaign, and as a business owner, you know you don’t have the time or expertise to do it yourself. It can be difficult to know which SEO company is right for you, and it’s important to make sure you are choosing a company that will help you achieve your goals. In this guide, we will walk you through the process of choosing the right SEO company for your business. We’ll discuss what to look for, and provide tips on how to make sure you’re getting the most out of your investment. Let’s get started! Do They Have the Right Experience? When you’re looking for an SEO company to help promote your business, it’s important to find one that has the right kind of experience. Ideally, you want a company that has both experience with c...
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The Complete Guide to Automated Text Message Marketing for Sales Outreach
6May By Anna SonnenbergNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, SMS Marketing

The Complete Guide to Automated Text Message Marketing for Sales Outreach

Today I’m going to show you how to use automated text messages to grow your business by driving, qualifying and converting leads via mass texting. SMS messaging drives, qualifies, and converts leads automatically. That means you can build contact lists around the clock while saving your team tons of time and resources. If you typically market your business via channels like email, social media, or your website, you might be surprised to learn how much those traditional digital channels look like donkeys—compared to a unicorn channel like automated texting, which can drastically improve your results. On average, SMS messages have a 98% open rate, which is nearly five times higher than email (20%). And consumers who opt in to receive text messages are 40% more likely to convert. ...
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The Complete Guide For Local Businesses
28Apr By Jeff RiddallNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Complete Guide For Local Businesses

When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront. However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor. These types of businesses have similar, albeit slightly different, challenges to having their customers find and engage with them via organic search. The overarching goal of a local SEO strategy for any B2B business (much like its B2C counterparts) is to establish itself as the most trusted authority for all topics related to the products and/or services within a specific geographic service area. As such, businesses must present themselves as active, trusted community...
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A Complete Guide To On & Off Page Local SEO Content
1Apr By Corey MorrisNo Comments
content marketing, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Complete Guide To On & Off Page Local SEO Content

When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake. Yes, we might have limited text fields and places where we can input content. Hear me out, though. There’s more to it than you might think. Key Differences In Local & Organic SEO Content Strategies You may know about the content Google likes to see on a website and how to optimize it to show up higher on search engine result pages. But what about local content? How is that different? Here’s the thing, content strategies for local SEO and broader organic SEO aren’t actually that different. No matter what, good informative content should alw...
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The Complete Guide to Business Text Messaging for Growth in 2022
23Feb By Saundra ChangNo Comments
best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, instagram chatbot, robot chat, SMS Marketing

The Complete Guide to Business Text Messaging for Growth in 2022

Don’t get left behind in 2022… find your unicorns in a sea of donkeys! In today’s world, so many businesses are competing to garner more prospects, keep existing customers and create conversions.  With all the marketing tools available, how do you stay ahead of the game and create game changing marketing strategies? We’ve got the answer… text message marketing!  This guide takes you through the what’s, why’s and how’s of business text messaging. Business text messaging is at the forefront and our goal is to help you grow your business.  Table of Contents• What Is a Business Text• How Do Businesses Use Text Messages• How to deploy a text message marketing campaign• Are text messages important for businesses• Top reasons why businesses are turning to SMS in 2022• What are the ad...
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How To Do A Complete Local SEO Audit: 10-Point Checklist
19Feb By Jeff RiddallNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Do A Complete Local SEO Audit: 10-Point Checklist

At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise. Local SEO, by extension, includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Even before you can convince a local consumer your search result is the best answer, you must it prove to the search engines and earn a high enough ranking to get in the running. Search engines like Google reference many different data points to determine who gets top billing in organic search engine results, featured snippets, maps, local packs, image, video, or other SERP features. How can you identify and prioritize optimizations with the greatest potential to deliver converting traffic to your website and your door? In this column, we’ll walk t...
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The Complete Guide To Google Business Profile Reviews
4Feb By Sherry BonelliNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Complete Guide To Google Business Profile Reviews

If you’re like most people, you prefer to work with businesses you trust. That’s why we often turn to our family and friends to ask for referrals when looking for a particular business, product, or service. And if we can’t find a referral from a person we trust, we frequently turn to online reviews as the next best thing. Online reviews have become an integral part of the buyer’s journey, so much so that 77% of consumers now say they ‘always’ or ‘regularly’ read online reviews when browsing for local businesses. And the pricier or riskier the product or service, the more people pay attention to the reviews. Google Business Profile Reviews Are Front And Center Yes, there are plenty of sites with reviews including Yelp, Facebook, Better Business Bureau, and many more. But because most peopl...
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The Complete Guide To Mastering Chatbots To Market Your Brand | by atisfyreach | Jan, 2022
26Jan By atisfyreachNo Comments
ai bot, ai chat, ai chatbot, best chatbot, brand-strategy, branding, brands, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, chatbots-for-business, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

The Complete Guide To Mastering Chatbots To Market Your Brand | by atisfyreach | Jan, 2022

A chatbot is a marketing tool that imitates human communication to help brands optimize their marketing efforts and engage with customers throughout the day. They leverage messaging mediums like SMS, social media sites, and website pop-ups to receive and respond to messages. Brands can program their chatbots marketing tool to respond to certain messages the same way or use machine learning to give appropriate responses to specific questions.They allow brands to respond to pressing customer issues on time, whether users want to book a flight or return an item. Customers expect quick responses from the brands they are buying from, and chatbots for marketing allow them to reply instantly.Other than getting quick answers to their questions, customers are messaging chatbots to:Resolve complaint...
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The Complete Guide to Creating an Instagram Sales Funnel From Scratch (With Step By Step Instructions and Examples)
6Jan By Erick ZaldivarNo Comments
best chatbot, chatbot, chatbot app, Chatbot Marketing, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram, instagram chatbot, Instagram Marketing, robot chat

The Complete Guide to Creating an Instagram Sales Funnel From Scratch (With Step By Step Instructions and Examples)

We all know the power of Instagram marketing. It’s a fun and interactive way to generate leads, increase sales, and generate buzz for your business. However, many people don’t know that there’s a new way to create Instagram sales funnels entirely inside of your Instagram page! Facebook quietly rolled out the Instagram Automation in the middle of 2021, but there are only a handful of 100% approved tools (shameless plug for ourselves). The reason for allowing Instagram Automation in the first place is to continue to create new features and tools to make Instagram a better shopping platform, for businesses, brands, entrepreneurs, and creators, just like you! GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEY Grow Instagram followers and engagement with new tools for influencers, artist...
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The Complete Guide for Marketers
3Dec By Michelle MartinNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide for Marketers

Before you finish reading the words Twitter analytics and doze off, stay with me, this is important for your business. The secret to unlocking your social media growth potential is in your Twitter analytics. Seriously. Keep reading to find out what your audience wants, identify your best-performing Tweets and unlock the key insights that will help you refine your social media marketing strategy. In this complete guide to Twitter analytics, you’ll learn: The most important Twitter metrics to track Why you should track them 5 tools that will save time and speed up growth And, how the heck to even use Twitter Analytics Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What are Twitter analytics? Twitter Analytics ...
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How Business Expenses Work: A Complete Guide
10Nov By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Business Expenses Work: A Complete Guide

Business expenses are the costs you pay to run your company. Some of these happen just once, such as the investment of buying a new vehicle lift for your auto shop. Others are consistent over time, such as electric bills and payroll. As you run your business, it’s important to monitor your expenses so that you know whether your company is profitable, how your cash flow is doing, and whether your business is in danger of running out of cash. You can also deduct business expenses from your business taxes. Wonder how business expenses work, exactly? Let’s take a look. What Expenses Should You Track? In a phrase, all of them.  Part of knowing how business expenses work is knowing your money is going. Every time money goes out of your business, you need to record it and keep an eye on trends. ...
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A Complete Guide for Local SEO
4Nov By Sherry BonelliNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Complete Guide for Local SEO

Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile.“Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile,'” wrote Matt Madrigal, VP/GM Merchant Shopping, in the official announcement.“And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps,” he added.The rebranding announcement came with a few new features, too.What does this mean for the millions of business owners, brands, and marketers who use GMB (now GBP) as part of their local online presence?What’s New With Your Google Business Profile?The option ...
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The Complete Guide to GMB Attributes for Local SEO
6Sep By Marshall NymanNo Comments
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mainta...
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The Complete Guide to GMB Attributes for Local SEO
8Aug By Marshall NymanNo Comments
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mainta...
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The Complete Guide to Using Instagram Stories for Business in 2021
28Jul By Christina NewberryNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide to Using Instagram Stories for Business in 2021

More than 500 million people use Instagram Stories every day. And those Instagram users have a keen eye for new products and trends. 58% say they’ve become more interested in a product or brand after seeing it in Stories. And half say they’ve actually visited a website to buy a product or service after seeing it in Stories. So perhaps it’s no surprise that 4 million businesses advertise on Stories every month. In this post, you’ll learn everything you need to know about how to use Instagram Stories for business. Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style. How to use Instagram Stories Instagram Stories are vertical, full-screen photos and videos that disappear after 24 hours. They appear a...
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The Complete Guide to GMB Attributes for Local SEO
29Jun By Marshall NymanNo Comments
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mainta...
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The Complete Guide for Business
27Jun By Katie SehlNo Comments
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email. But text messaging apps aren’t just support tools. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide, we cover how to use Facebook Messenger for all your business needs. Plus, we include tips and best practices for your next Facebook Messenger marketing campaign. Bonus: Download a free guide that teaches yo...
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A Complete Guide to Color Wheels & Color Schemes
22Jun By bcartwright@hubspot.com (Bethany Cartwright)No Comments
design, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

A Complete Guide to Color Wheels & Color Schemes

When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report. I know what you might be thinking: "I don't know how to design awesome visuals. I'm not creative." Hi. I'm Bethany, and I will be the first to tell you that I'm not naturally artistic. And yet, I found a strength in data visualization at HubSpot, where I've spent most of my days creating infographics and other visuals for blog posts. So, while I wo...
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The Complete Social Media Video Sizes Cheat Sheet
11Jun By manisha@socialpilot.co (Manisha Sukhyani)No Comments
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, video marketing, youtube

The Complete Social Media Video Sizes Cheat Sheet

Marketing is all about capturing your audience’s attention and boosting engagement. And the kind of content you use matters a lot in determining your engagement levels. (more…)
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The Complete List of Social Media Holidays (2021 Edition)
25May By Katie SehlNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

The Complete List of Social Media Holidays (2021 Edition)

Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. When coupled with the right hashtag, these holidays provide businesses with an occasion to reach a like-minded crowd. Who makes social media holidays up? Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations. Others seem to have been manifested by the sheer absurdity of the Internet. Some days have multiple holidays, such as May 7, which happens to be National Beer Day in the United States and World Health Day. Some days are about serious issues, other days are National Just Because Day (August 27). Some are strictly social media holidays, while many are holidays off social media, too. Not every social media holida...
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SEO in 2021 & Beyond: Complete Guide for Home Services and Contractors
21Apr By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO in 2021 & Beyond: Complete Guide for Home Services and Contractors

As a home services provider or contractor, you’re probably more than glad that 2020 is in the rearview mirror. It was a very difficult year for anyone who makes home visits or does in-person work. The good news is that it’s a new year and you have new opportunities to take advantage of digital marketing. What are some new trends this year, and what can you do to boost your business? Here are some ideas. Share Stunning Images on Social Media You might think there’s not much about engineered hardwood in Toronto that would be social media-worthy, but you’d be wrong! People love seeing images of beautiful homes with gorgeous flooring. Whether you sell flooring, have a landscaping company, or are a construction contractor, you have stunning pictures to share. These pictures help potential cust...
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How to Use Facebook Stories for Business: The Complete Guide
16Mar By Leah GolobNo Comments
facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Facebook Stories for Business: The Complete Guide

From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down. Approximately 500 million people are using Facebook Stories daily. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story, 58% of p...
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How to Tag a Business on Facebook: The Art of Tagging on Facebook, the Complete Guide
24Jan By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

How to Tag a Business on Facebook: The Art of Tagging on Facebook, the Complete Guide

Most of us know that you can tag a business on Instagram and other “tag friendly” platforms. But, can you tag a business on Facebook? If so, how do you tag a business on Facebook? There are as many ways to use Facebook for Business as there are to catch a monkey in the jungle. We could write a novel about either (“How to Catch a Monkey in the Jungle”…not bad!)  But that’s not why you are here.  You are probably wondering why you can’t tag a business on Facebook, whether it’s your page or another business page on Facebook.  Or perhaps you are wondering, what the heck is a tag anyway? We have you covered! The illustrious Facebook tag is no longer for the select few — but for all businesses, marketers, and ordinary people to enjoy freely.  Here’s what you’ll learn about ...
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A Complete Local SEO Checklist
21Dec By Maddy OsmanNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Complete Local SEO Checklist

A local search strategy is incredibly important.For community businesses and businesses looking to take advantage of mobile, as well as new and changing consumer behaviors, having a local SEO plan is now a necessity more than an option.Customers across all industry types are searching for the best products and services near them – and this does not just mean retail and ecommerce.They want local answers and services fast.One of the significant differences between local SEO and “regular” SEO is how you target customers.However, the differences don’t stop there.As local consumers look for better and more relevant experiences, “near me” searches continue to rise.About 46% of all Google searches have local intent.Consumers with smartphones are increasingly using GPS-based apps to search for loc...
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