With over 1.5 billion YouTube users now engaging with Shorts content every month – equivalent to 75% of the platform’s entire user base – it’s worth considering whether Short video clips may be of benefit in your YouTube strategy, and how you can use the format to best effect.
Which is where this new guide comes in – YouTube has published a new, 31-page overview of YouTube Shorts, covering everything from creating your video clips, to editing, to trend tips, analytics and more.
You can download the full ‘Shorter Side of YouTube’ guide here, but in this post, we’ll take a look at some of the highlights.
First off, YouTube provides a basic overview of Shorts, and how to use the Shorts camera.
There are also tips on some more advanced editing and creation techniques, like pulling previously ...