YouTube has released the initial pricing for its new ‘Sunday Ticket’ NFL broadcasts, which is part of its expanded push to win over more YouTube TV subscribers, and take up a bigger share of the traditional TV ad market.
But it’s pretty pricey right now, which could keep many viewers on the sidelines.
As per YouTube:
“For our YouTube TV members with a Base Plan, the NFL Sunday Ticket add-on is available during the presale at $249 for the season, a special launch offer savings of $100 off the retail price of $349 for the season. We are also offering a bundle option with NFL Sunday Ticket and NFL RedZone for a total of $289 for the season during the presale, another launch offer of $100 off the retail price of $389 for the season. Fans who sign up for NFL Sunday Ticket with the YouTube TV Base Plan will have access to not only 100+ live channels, but also every Sunday game, including local, national, and out-of-market games.
To clarify, the cheapest price for YouTube’s Sunday Ticket NFL broadcasts, for the full season, is $249 per year, but that’s with an existing YouTube TV subscription, which currently costs $72.99 per month. So you’re looking at over $1,000 per year to catch these exclusive NFL broadcasts, with a range of variable pricing on top of that, depending on your choices.
The high price point reflects the costs that YouTube is taking on to host NFL content, with the platform reportedly paying around $2 billion for the rights, after a bidding war with competitors. YouTube says that it is working with the NFL to improve its broadcast offerings, but at this stage, it‘s a costly add-on – though the reliability of YouTube as a streaming service could see fans willing to pay up, which could also help to build YouTube’s TV presence, and facilitate more opportunities.
People watching YouTube content on their home TV sets has been the platform’s fastest-growing usage category over the past five years, which is helping YouTube to evolve from an online video platform, to a fully-fledged TV alternative. Indeed, these days, many young people never watch traditional TV at all, and the more that YouTube can win over this market, the more it solidifies its position as the key advertising platform for maximum reach.
Sports content could play a big part in this, while YouTube’s also developing new sports viewing experiences, like Multiview, which will enable fans to watch multiple games at once.
That too could become a key element. More and more younger users are growing accustomed to consuming multiple media inputs at one time, and the capacity to view several things on the big screen could be a big lure in getting more viewers more interested in YouTube’s TV offerings.
And as noted, for advertisers, that could be a big win, which may eventually propel YouTube to the peak of ad targeting, in order to maximize reach.
It’s a pricey gamble for now, but it’s the first stage in a broader push from YouTube to expand its footprint.
On Wednesday, YouTube TV tackled another big endeavor by announcing initial pricing information for its upcoming NFL broadcasts. This move represents the first time an advertising-supported streaming service has partnered with the National Football League and will offer a way for Google to demonstrate the value of the product to its users.
As part of the agreement, the video streaming service will broadcast 13 games of the NFL’s regular season and two postseason games across YouTube TV. Meanwhile, 5 select NBC games will be available through YouTube TV in certain markets.
The main selling point of the YouTube TV package is its affordability. At the moment, it is $49.95 per month, offering viewers the chance to watch a variety of sports, premium cable, and news channels. YouTube TV subscribers will also have access to local affiliates in select cities.
The initial pricing information for the NFL broadcasts was provided on Wednesday via Google’s official blog. It included details on how fans can access 13 games of the NFL’s regular season and two postseason games across YouTube TV.
In addition to the initial pricing information, YouTube announced that the NFL on YouTube TV app will be coming to Android phones and tablets. The app will allow fans to access their favorite NFL games with ease, whether they are at home or on the go.
As more and more users look to the web for their entertainment needs, it seems that Google is taking a big step forward in the streaming landscape with its new partnership with the NFL. YouTube TV is offering an affordable and convenient way for fans to engage in the sport they love, and the added bonus of being able to access games on their mobile devices is definitely a plus. It will be interesting to see how this new venture plays out for both parties involved.